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and customer engagement </p> </a> </div> </div> </div> </div> <a class="col-lg-12 col-12 d-block dropdown-content dropdown-content-last" href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/social-media-api"> <p class="heading"> Social Media Data Integration </p> <p class="description"> Expand your business line with the help of social media API integration </p> </a> <div class="row networks-mobile"> <span class="section-title w-100"> Networks </span> <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/tiktok-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewbox="0 0 13 15" fill="none"> <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black"></path> </svg> </div> <span class="name"> TikTok </span> </a> <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewbox="0 0 9 16" fill="none"> <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 8.03373 8.3513 8.03373 8.18196L8.03467 5.71097C8.03467 5.62966 8.0023 5.55179 7.94492 5.49425C7.88753 5.43671 7.80935 5.40435 7.72804 5.40435H5.43593V3.95862C5.43593 3.26375 5.60152 2.91099 6.5067 2.91099L7.81967 2.91053C7.98885 2.91053 8.12598 2.77324 8.12598 2.60406V0.309597C8.12598 0.14057 7.98901 0.00343997 7.81998 0.00312724Z" fill="black"></path> </svg> </div> <span class="name"> Facebook </span> </a> <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/instagram-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="17" viewbox="0 0 17 17" fill="none"> <path d="M16.1496 5.35737C16.1526 2.8716 14.1309 0.85 11.6454 0.85H5.35718C2.87159 0.85 0.85 2.87159 0.85 5.35718V11.6424C0.85 14.1309 2.87152 16.1525 5.35718 16.1525H11.6424C14.128 16.1525 16.1496 14.131 16.1496 11.6454V5.35737ZM16.1496 5.35737L15.9996 5.35718H16.1496V5.35737ZM14.6775 11.6454V11.7797C14.607 13.3926 13.2729 14.6805 11.6454 14.6805H5.35718C3.68484 14.6805 2.32207 13.3177 2.32207 11.6454V5.35718C2.32207 3.68485 3.68484 2.32207 5.35718 2.32207H11.6424C13.3176 2.32207 14.6775 3.68476 14.6775 5.35718V11.6454ZM8.50127 4.30762C6.18856 4.30762 4.30762 6.18856 4.30762 8.50127C4.30762 10.814 6.18856 12.6949 8.50127 12.6949C10.814 12.6949 12.6949 10.814 12.6949 8.50127C12.6949 6.18856 10.814 4.30762 8.50127 4.30762ZM8.50127 11.2229C7.00181 11.2229 5.77969 10.0007 5.77969 8.50127C5.77969 7.00182 7.00181 5.77969 8.50127 5.77969C10.0007 5.77969 11.2228 7.00182 11.2228 8.50127C11.2228 10.0007 10.0007 11.2229 8.50127 11.2229ZM12.6035 5.13505C13.01 5.13505 13.3396 4.80552 13.3396 4.39901C13.3396 3.99251 13.01 3.66298 12.6035 3.66298C12.197 3.66298 11.8675 3.99251 11.8675 4.39901C11.8675 4.80552 12.197 5.13505 12.6035 5.13505Z" fill="black" stroke="black" stroke-width="0.3"></path> </svg> </div> <span class="name"> Instagram </span> </a> <a 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class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewbox="0 0 14 14" fill="none"> <path d="M1.61695 0C0.723398 0 0.000144564 0.724555 0 1.61608C0 2.50848 0.723254 3.23289 1.61709 3.23289C2.50847 3.23289 3.23274 2.50848 3.23274 1.61608C3.23274 0.72441 2.50833 0 1.61695 0Z" fill="black"></path> <path d="M3.01054 4.45922H0.222339V13.43H3.01054V4.45922Z" fill="black"></path> <path d="M10.1086 4.23616C8.75234 4.23616 7.84288 4.9798 7.47063 5.68498H7.43333V4.45922H4.75919L4.75905 13.4299H7.54479V8.99203C7.54479 7.82207 7.76757 6.68883 9.21812 6.68883C10.6479 6.68883 10.6669 8.02692 10.6669 9.06706V13.4297H13.4531V8.50933C13.4531 6.0941 12.932 4.23616 10.1086 4.23616Z" fill="black"></path> </svg> </div> <span class="name"> Linkedin </span> </a> <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/youtube-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="19" height="13" viewbox="0 0 19 13" fill="none"> <path d="M18.1889 2.03412C17.9747 1.23882 17.3475 0.611765 16.5521 0.397647C15.0988 0 9.28568 0 9.28568 0C9.28568 0 3.47257 0 2.01929 0.382353C1.23911 0.596471 0.596608 1.23882 0.382441 2.03412C0 3.48706 0 6.5 0 6.5C0 6.5 0 9.52824 0.382441 10.9659C0.596608 11.7612 1.22381 12.3882 2.01929 12.6024C3.48786 13 9.28568 13 9.28568 13C9.28568 13 15.0988 13 16.5521 12.6176C17.3475 12.4035 17.9747 11.7765 18.1889 10.9812C18.5713 9.52824 18.5714 6.51529 18.5714 6.51529C18.5714 6.51529 18.5866 3.48706 18.1889 2.03412Z" fill="black"></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white"></path> </svg> </div> <span class="name"> Youtube </span> </a> </div> </div> <div class="col-md-6 col-12 navigation-results" id="navigation-results-container"> <div class="networks selected" id="networks"> <span class="section-title"> Networks </span> <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/tiktok-analytics" class="network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="15" viewbox="0 0 13 15" fill="none"> <path d="M11.1117 3.20797C11.0129 3.15564 10.9167 3.09828 10.8234 3.0361C10.5523 2.8525 10.3037 2.63617 10.083 2.39176C9.53083 1.7446 9.3246 1.08807 9.24864 0.628406H9.25169C9.18824 0.246863 9.21447 0 9.21844 0H6.70341V9.96138C6.70341 10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 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3.48706 18.1889 2.03412Z" fill="black"></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white"></path> </svg> </div> <span class="name"> Youtube </span> </a> </div> <div class="navigation-results-container w-100" id="navigation-analysis-benchmarking-dekstop"> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/social-media-competitor-analysis"> <p class="heading"> Competitive Analysis & Benchmarking </p> <p class="description"> Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content"> <p class="heading"> Social Media Analytics & Reporting </p> <p class="description"> Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/social-media-post-analysis"> <p class="heading"> Social Media Campaigns Analysis </p> <p class="description"> Identify your best-performing content segments and replicate them </p> </a> </div> <div class="navigation-results-container w-100" id="navigation-ai-listening-desktop"> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/instagram-listening"> <p class="heading"> AI Instagram Listening </p> <p class="description"> Back up any Instagram campaign hashtag with AI listening insights </p> </a> <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/influencer-identification" class="col-lg-12 col-12 d-block dropdown-content"> <p class="heading"> Influencers Identification </p> <p class="description"> Find the right partners to drive brand awareness and customer engagement </p> </a> </div> <div class="gray-background" id="gray-background"></div> </div> </div> </div> <div class="menu-right-side right-solution"> <div class="d-flex align-items-start justify-content-end solution-card"> <div class="float-left card-image"> <figure class="header-nav-image"> <picture> <source type="image/webp" data-srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp" width="216" height="256" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp"/> <img data-src="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png" class="img-fluid ls-is-cached lazyloaded" alt="Social Media Industry Benchmarks" width="216" height="256" src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png"/> </picture> </figure> </div> <div class="float-left card-content"> <p class="heading">Watch Product Demo</p> <p class="description"> Learn how to get started with Socialinsider </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/product"> <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewbox="0 0 31 30" fill="none" class="desktop-svg"> <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4"></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 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gap-5" href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/">Resources <span class="toggle-dropdown toggle-dropdown-desktop"> <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewbox="0 0 28 46" fill="none"> <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 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class="post-hero__image"> <img class="lazyload" data-srcset="/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w300/2024/02/instagram-analytics-tools_cover-1.webp 300w, /web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/instagram-analytics-tools_cover-1.webp 600w, /web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/instagram-analytics-tools_cover-1.webp 1000w, /web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w2000/2024/02/instagram-analytics-tools_cover-1.webp 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/02/instagram-analytics-tools_cover-1.webp" src="/web/20240614093438im_/https://www.socialinsider.io/blog/assets/images/img-placeholder-md.jpg?v=cfa7e878e7" alt="instagram analytics tools article cover"/> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-instagram-analytics post-hero__tag" href="/web/20240614093438/https://www.socialinsider.io/blog/tag/instagram-analytics/" title="Instagram Analytics" aria-label="Instagram Analyticss">Instagram Analytics</a> <a class="tag-social-media-tools post-hero__tag" href="/web/20240614093438/https://www.socialinsider.io/blog/tag/social-media-tools/" title="Social Media Tools" aria-label="Social Media Toolss">Social Media Tools</a> </div> <h1 class="post-hero__title">13 Best Analytics Tools For Instagram Performance Tracking In 2024</h1> <p class="post-hero__excerpt">Discover 13 top Instagram analytics tools to track Instagram performance and optimize your social media strategy. More info here!</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/web/20240614093438/https://www.socialinsider.io/blog/author/kseniia/" class="post-hero__author-image" aria-label="Kseniia Volodina"> <img class="lazyload" data-src="https://web.archive.org/web/20240614093438/https://www.gravatar.com/avatar/63bc5d7055642cc10981b7b62ca37c3f?s=250&r=x&d=mp" alt="Kseniia Volodina" src="/web/20240614093438im_/https://www.socialinsider.io/blog/assets/images/img-placeholder-square.jpg?v=cfa7e878e7"/> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/web/20240614093438/https://www.socialinsider.io/blog/author/kseniia/">Kseniia Volodina</a> </div> <time datetime="2024-02-21" class="post-hero__date"> Feb 21, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 col-xl-3 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/web/20240614093438im_/https://www.socialinsider.io/blog/assets/icons/feather-sprite.svg?v=cfa7e878e7#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-6 col-xl-6"> <article class="post tag-instagram-analytics tag-social-media-tools post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>In the rapidly evolving landscape of digital marketing, Instagram stands out as a powerful platform for brands and influencers to connect with their audience. </p><p>Success on this visually-driven platform hinges not only on creative content but also on strategic insights. This is where <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/instagram-analytics">Instagram analytics</a> come into play, offering invaluable data that can elevate your <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-strategy/">social media strategy</a>. </p><p>By utilizing top-notch Instagram analytics tools, marketers can delve into detailed metrics, understand audience engagement, and optimize their <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/instagram-marketing/">Instagram marketing</a> efforts. </p><p>This article explores the most effective Instagram analytics tools available today, demonstrating how they can enhance your <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-marketing/">social media marketing</a> tactics and drive significant growth in your online presence.</p><highlight><h2 id="13bestanalyticstoolsforinstagramperformancetrackingin2024">13 Best Analytics Tools For Instagram Performance Tracking In 2024</h2> </br> <p><a href="#whatis"> What is Instagram analytics?</a><br> <a href="#tools"> Top 13 Instagram analytics tools to use in 2024</a></p> <ol> <li><a href="#1">Socialinsider</a></li> <li><a href="#2">Instagram Insights</a></li> <li><a href="#3">Squarelovin</a></li> <li><a href="#4">HypeAuditor</a></li> <li><a href="#5">Keyhole</a></li> <li><a href="#6">Iconosquare</a></li> <li><a href="#7">Later</a></li> <li><a href="#8">Sked Social</a></li> <li><a href="#9">Social Status</a></li> <li><a href="#10">Inflact</a></li> <li><a href="#11">Rival IQ</a></li> <li><a href="#12">Quintly</a></li> <li><a href="#13">Brand24</a></li> </ol> <p><a href="#faq">FAQs about Instagram social media analytics tools</a></p> </highlight> </br><h2 id="whatisinstagramanalytics">What is Instagram analytics?</h2> <a name="whatis"></a><p>Instagram analytics involves tracking, collecting, and analyzing performance data from the content you post on Instagram. Social media professionals rely on Instagram analytics tools to provide them with actionable insights on how their content is doing.</p><p>Using Instagram data analysis, you can identify your most successful formats, engaging topics, and weak spots to tailor the content for better performance.</p><p>Social media marketers, brands, influencers, and businesses of all sizes use Instagram tracking tools to enhance their presence on the platform and tweak their content strategy accordingly.</p><h2 id="top13instagramanalyticstoolstousein2024">Top 13 Instagram analytics tools to use in 2024</h2> <h2 id="1socialinsider">1. Socialinsider</h2> <a name="1"></a><p><a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/instagram-analytics">Socialinsider</a> is one of the best Instagram analytics tools for gathering engagement metrics, tracking hashtag performance, and offering <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-benchmarks/">social media benchmarks</a> against your industry or competitors. </p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/socialinsider-instagram-analytics-.webp" class="kg-image" alt="instagram analytics dashboard from socialinsider's inatagram analytics tool" loading="lazy" width="1260" height="826" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/socialinsider-instagram-analytics-.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/socialinsider-instagram-analytics-.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/socialinsider-instagram-analytics-.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>In addition to the must-have set of <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/instagram-metrics/">Instagram metrics</a> like <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/reach-vs-impressions/">reach and impressions</a>, <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/how-to-calculate-follower-growth/">follower growth</a>, engagement data, and stories analytics, Socialinsider offers <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/social-media-competitor-analysis">competitor analysis</a>. This data helps you understand whether your content is working, set more realistic KPIs within your niche, and identify content gaps in your strategy.</p><p>So, with Socialinsider, you can:</p><ul><li>Gain insights on your posts, reels, and stories.</li><li>Run a competitor analysis and compare Instagram profiles side by side</li><li>Get unlimited historical data on Instagram posts.</li><li>Compare past performance</li><li>Benchmark against your industry or brands you admire</li><li>Tag and group Instagram posts based on keywords or hashtags</li><li>In-depth post-level analytics, including Reels analytics</li><li><a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/instagram-stories-analytics/">Instagram Stories analytics</a> metrics such as stories impressions, average peak reach each day, taps forward rate, exit rate, and completion rate.</li><li>Understand the content patterns for any Instagram account</li><li>Track Instagram hashtags, uncovering data like post evolution, demographics of hashtag users, and general sentiment.</li><li>Compare <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-metrics/">social media metrics</a> across your channels</li></ul><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/superbowl-analytics-1.webp" class="kg-image" alt="#superbowl instagram data from socialinsider's instagram analytics tools" loading="lazy" width="2000" height="1109" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/superbowl-analytics-1.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/superbowl-analytics-1.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1600/2024/02/superbowl-analytics-1.webp 1600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w2400/2024/02/superbowl-analytics-1.webp 2400w" sizes="(min-width: 720px) 720px"></figure><p>Socialinsider's reporting tools for Instagram can provide <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-report/">social media reports</a> in multiple formats like PDF, PPT, and CSV.</p><p><strong>Who uses Socialinsider</strong>: small to medium brands and agencies looking for the best analytics tools for Instagram analytics and competitor analysis.</p><p><strong>Pricing: </strong>Socialinsider has three paid plans starting at $99/month for analytics and reporting.</p><blockquote>The data is presented with the needs of agencies and clients in mind. The Instagram analytics is comprehensive, and the tool is relatively easy to use, documents being easy to download in whichever format you prefer (.ppt, .xls, .csv) - <em>Data Analyst, Mid-market, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/socialinsider/reviews/socialinsider-review-4157867"><em>G2 Crowd.</em></a></blockquote><div class="kg-card kg-button-card kg-align-center"><a href="https://web.archive.org/web/20240614093438/https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Measure your Instagram performance</a></div><h2 id="2instagraminsightsnativeapp">2. Instagram Insights - native app</h2> <a name="2"></a><p>Instagram has its own native analytics for detailed insights into account performance. Although a little tangled, the Instagram analytics platform provides detailed breakdowns of post <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/engagement-rate/">engagement rate</a>, audience demographics, and the effectiveness of different content types.</p><p>You can track engagement metrics for all your content, including posts, carousels, stories, and reels.</p><p><strong>Who uses Instagram Insights</strong>: everyone, if they need to cross-check the data once in a while. As a stand-alone solution, it suits small teams managing one Instagram account, as it doesn't provide reporting options vital for agencies or bigger teams.</p><p><strong>Pricing</strong>: Native Instagram analytics software is free! </p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Discover our free <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/instagram-engagement/">Instagram engagement calculator</a> and get top-level engagement data!</div></div><h2 id="3squarelovin">3. Squarelovin</h2> <a name="3"></a><p>Squarelovin is an Instagram analytics app tailored for sourcing user-generated content and fostering relations with brand creators and influencers. Users can manage the entire creator’s workflow from one <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-dashboard/">social media dashboard</a>.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/squarelovin.webp" class="kg-image" alt="Squarelovin instagram analytics tool" loading="lazy" width="1260" height="719" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/squarelovin.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/squarelovin.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/squarelovin.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>As an Instagram reporting tool, it covers the basics: you can track content performance metrics, create customizable reports, and leverage the platform's action tips, like the best time to publish.</p><p><strong>Who uses Squarelovin</strong>: small to medium brands that work with UGC and influencer marketing.</p><p><strong>Pricing</strong>: Squarelovin's tools for Instagram analytics have a free plan and two paid plans starting at €9.90/month/user. UGC and Creator Manager toolkits are paid separately after the demo.</p><h2 id="4hypeauditor">4. HypeAuditor</h2> <a name="4"></a><p>HypeAuditor is the best analytics app for Instagram if you're working with influencers and creators. It's a platform for monitoring Instagram influencers and managing campaigns, including sending proposals and tracking the results. With this platform, you can easily perform an <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/instagram-audit/">Instagram audit</a> of your potential partners' accounts.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/hypeauditor-2.webp" class="kg-image" alt="HypeAuditor instagram analytics tool" loading="lazy" width="1260" height="720" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/hypeauditor-2.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/hypeauditor-2.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/hypeauditor-2.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Using HypeAuditor, you can research the influencers and creators that suit your <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-goals/">social media goals</a>, budget, and region. The platform provides insights into their performance, so your team knows what to expect from each campaign KPI-wise.</p><p><strong>Who uses HypeAuditor</strong>: medium to big businesses and marketing agencies who prioritize influence marketing campaigns.</p><p><strong>Pricing</strong>: HypeAuditor has a free trial period. The platform doesn't offer pricing data, but according to <a href="https://web.archive.org/web/20240614093438/https://www.trustradius.com/products/hypeauditor/pricing#:~:text=HypeAuditor%20has%202%20pricing%20edition,one%20is%20right%20for%20you.">TrustRadar</a>, the paid plans start at $299/month.</p><blockquote>HypeAuditor helps you to track performances once you create a campaign and launch it on Instagram or other platforms. This helps me quickly generate a post-campaign review report. - <em>Mid-market user, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/hypeauditor/reviews/hypeauditor-review-8488422"><em>G2</em></a><em> Crowd.</em></blockquote><h2 id="5keyhole">5. Keyhole</h2> <a name="5"></a><p>Keyhole's Instagram analytics app focuses on hashtag tracking, influencer marketing, and campaign monitoring, helping brands to be more aware of how their efforts in generating <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/brand-awareness/">brand awareness</a> are going. </p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/keyhole-1.webp" class="kg-image" alt="Keyhole instagram analytics tool" loading="lazy" width="1260" height="715" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/keyhole-1.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/keyhole-1.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/keyhole-1.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>You can use it to measure the impact of your content, track brand mentions and analyze campaign performance. It also provides a competitive analysis — a helpful feature for marketing agencies.</p><p><strong>Who uses Keyhole</strong>: marketers, agencies, and brands looking to track and analyze real-time social media performance and influencer campaigns.</p><p><strong>Pricing: </strong>Keyhole has six paid plans, starting at $89/month.</p><blockquote>I appreciate Keyhole's ability to measure engagement for our Instagram, Twitter, and FB accounts and get a quick glance at our follower growth. - <em>Mid-market user, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/keyhole/reviews/keyhole-review-887404"><em>G2</em></a><em> Crowd.</em></blockquote><h2 id="6iconosquare">6. Iconosquare</h2> <a name="6"></a><p>Iconosquare is a social media management software that offers scheduling and analytics tools for Instagram and other platforms. Among classic engagement metrics like likes, reposts, views, reach, and others, Iconoqsuare offers in-depth demographic insights into the audience, enabling a detailed <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/brand-audit/">brand audit</a>. </p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/iconosquare.webp" class="kg-image" alt="Iconosquare instagram analytics tool" loading="lazy" width="1260" height="715" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/iconosquare.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/iconosquare.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/iconosquare.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Besides a customizable dashboard where you can combine several accounts, Iconosquare has one of the best Instagram reporting features. Clear and straightforward, it’s a good option for agencies who need to provide reports on performance to their clients.</p><p><strong>Who uses Iconosquare</strong>: marketing agencies and freelancers who prioritize a data-driven approach to Instagram and manage multiple clients.</p><p><strong>Pricing</strong>: Iconosquare has three paid plans, starting at 59€/month.</p><blockquote>I love how detailed the analytics are. It makes it so easy to find all of the information we need to keep track of how our page is performing. - <em>Media Coordinator, Small Business, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/iconosquare/reviews/iconosquare-review-7544342"><em>G2</em></a><em> Crowd.</em></blockquote><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended: <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/content-pillars-for-social-media/">Content Pillars for Social Media: Top Tips and Ideas to Improve Your Strategy</a></div></div><h2 id="7later">7. Later</h2> <a name="7"></a><p>Later used to be an Instagram-only scheduling tool. Now, it can schedule posts for other platforms like TikTok, LinkedIn, Facebook, and Pinterest but remains Instagram-oriented in terms of analytics.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/later.webp" class="kg-image" alt="Later instagram analytics tool" loading="lazy" width="1260" height="710" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/later.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/later.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/later.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Later’s Instagram analytics dashboard includes engagement metrics for posts, stories, and <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/instagram-reels/">Instagram Reels</a>, and two special features like your personal best time to publish and custom hashtag recommendations.</p><p><strong>Who uses Later</strong>: freelance <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-strategist/">social media strategists</a> and small businesses concentrating on Instagram.</p><p><strong>Pricing</strong>: Later has a free plan and three paid plans with different features. The cheapest paid plan starts at $25/month.</p><blockquote>The layout is clean, making the platform enjoyable and easy to use. I love how clearly it presents Instagram data analytics. It's much better than native analytics for Instagram. - <em>Social Media Manager of small business team, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/later/reviews/later-review-7822937"><em>G2</em></a><em> Crowd.</em></blockquote><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Recommended: <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/instagram-reels-algorithm/">How to Hack the Instagram Reels Algorithm and Increase Engagement</a></div></div><h2 id="8skedsocial">8. Sked Social</h2> <a name="8"></a><p>Sked Social is an AI-powered social media tool offering a suite of Instagram analytics tools to optimize social media strategies through data. It tracks performance metrics, audience engagement, and campaign effectiveness.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/skedsocial.webp" class="kg-image" alt="Sked Social instagram analytics tool" loading="lazy" width="1260" height="725" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/skedsocial.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/skedsocial.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/skedsocial.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>The platform offers Instagram hashtag analytics tools that help you track the performance of particular hashtags and activate <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-listening/">social listening</a>, which is a key component of <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-best-practices/">social media best practices</a> nowadays. It also uncovers some unusual metrics like performance by story type.</p><p><strong>Who uses Sked Social</strong>: small businesses and individual creators usually opt for Sked Social. Its built-in approval workflows also make it a nice choice for agencies.</p><p><strong>Pricing</strong>: Sked Social has four paid plans, starting at $30/month.</p><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-text">Continue reading: <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/facebook-analytics-tools/">18 Facebook Analytics Tools Every Marketer Should Know in 2024</a></div></div><h2 id="9socialstatus">9. Social Status</h2> <a name="9"></a><p>Social Status is tailored for social media analytics and reporting. It offers detailed profile analytics for Instagram business profiles, demographic reports to understand better who your followers are, and Meta ads analytics to track your Instagram ads performance.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/socialstatus.webp" class="kg-image" alt loading="lazy" width="1260" height="722" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/socialstatus.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/socialstatus.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/socialstatus.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Among its interesting features, Social Status highlights Influencer statistics and competitor analysis to benchmark your performance.</p><p><strong>Who uses Social Status</strong>: small businesses and individual contributors who need more in-depth Instagram analytics and reporting.</p><p><strong>Pricing</strong>: Social Status has a free plan and five paid plans, starting at $9/month.</p><blockquote>Social Status has been great for gathering Instagram analytics. I especially like the benchmarks for each social channel and the overview tab for insights for a quick look at performance. - <em>Small Business user, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/social-status/reviews/social-status-review-8324549"><em>G2</em></a><em> Crowd.</em></blockquote><h2 id="10inflact">10. Inflact</h2> <a name="10"></a><p>Inflact's profile analyzer is a free Instagram analytics tool designed to provide <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-insights/">social media insights</a> into any public Instagram profile’s metrics, facilitating <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-analysis/">social media performance analysis</a>. </p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/inflact-.webp" class="kg-image" alt="Inflact instagram analytics tool" loading="lazy" width="1260" height="724" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/inflact-.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/inflact-.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/inflact-.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>To access the data, users simply need to enter the Instagram handle into the search bar. Inflact provides information on the account's engagement, most used hashtags, top caption words, potential user interests, and the most commented posts.</p><p><strong>Who uses Inflact's Profile Analyzer</strong>: anyone who needs to get a glance at a public Instagram profile's analytics. The data provided is relatively shallow but enough for a quick check and first impression.</p><p><strong>Pricing</strong>: unlike some other Instagram engagement tools like this, Inflict's Profile Analyzer is free and unlimited. </p><h2 id="11rivaliq">11. Rival IQ</h2> <a name="11"></a><p><a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/alternative-to-rivaliq">Rival IQ</a> delivers advanced Instagram analytics to track engagement, benchmark against competitors, and deep dive into hashtag performance.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/rivalig.webp" class="kg-image" alt="Rival IQ instagram analytics tool" loading="lazy" width="1260" height="724" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/rivalig.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/rivalig.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/rivalig.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Rival IQ pays a lot of attention to Stories, tracking interesting metrics like peak reach rate, exit rate, retention, and navigation. These stats are uncommon in other Instagram analytics tools but are very helpful in analyzing stories' performance and leveraging their potential.</p><p><strong>Who uses Rival IQ:</strong> mid-to-enterprise companies that need a powerful reporting and analytical tool to monitor every aspect of Instagram performance.</p><p><strong>Pricing: </strong>Rival IQ has a free trial and three paid plans starting at $239/month.</p><blockquote>Rival IQ helped us standardize Instagram reporting with our leadership. It has really helped our team make a strong case for more resources for social media. - <em>Manager of Communications and Social Media, Enterprise, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/rival-iq/reviews/rival-iq-review-5344453"><em>G2</em></a><em> Crowd.</em></blockquote><h2 id="12quintly">12. Quintly</h2> <a name="12"></a><p><a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/alternative-to-quintly">Quintly</a> is a sophisticated Instagram analytics tool that provides comprehensive insights into social media performance. It offers customizable dashboards, competitor analysis, and automated reporting to cater to bigger teams who need to report to their higher-ups or clients to prove their <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-roi/">social media ROI</a>. </p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/quintly.webp" class="kg-image" alt="Quintly instagram analytics tool" loading="lazy" width="1260" height="721" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/quintly.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/quintly.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/quintly.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>Among its deep insights, Quintly shows the daily reach breakdown. These stats are vital to identifying peak visibility time and adjusting your posting strategy for increased <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/social-media-reach/">social media reach</a>.</p><p><strong>Who uses Quintly</strong>: mid-to big companies and marketing agencies who need detailed analytics on each platform and have enough budget for a serious gear.</p><p><strong>Pricing</strong>:<strong>Pricing</strong>: Quintly bills based on the number of tracked profiles and users. The cheapest plan with three profiles and one user costs $315/month.</p><blockquote>Our agency has been using Quintly for over five years now. The various analysis options and the customizability of the dashboards are a great help in our daily work. - <em>Consultant & Performance Expert, Mid Market, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/quintly/reviews/quintly-review-5054355"><em>G2</em></a><em> Crowd.</em></blockquote><div class="kg-card kg-callout-card kg-callout-card-yellow"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text">Continue reading: <a href="https://web.archive.org/web/20240614093438/https://www.socialinsider.io/blog/competitive-analysis-on-instagram/">How to Start a Competitive Analysis on Instagram</a></div></div><h2 id="13brand24">13. Brand24</h2> <a name="13"></a><p>Brand24 is a digital tool that provides real-time insights into brand mentions across social media, including Instagram. This tool helps teams monitor their online presence and jump into relevant conversations on Instagram, even if your brand is not tagged directly.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/brand24-analytics.webp" class="kg-image" alt="Brand24 Instagram analytics tool" loading="lazy" width="1260" height="711" srcset="https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/02/brand24-analytics.webp 600w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/02/brand24-analytics.webp 1000w, https://web.archive.org/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/2024/02/brand24-analytics.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p>With Brand24, you can analyze brand sentiment across Instagram by tracking your brand's name, particular phrases, and hashtags.</p><p><strong>Who uses Brand24</strong>: brands prioritizing social listening across platforms, including Instagram.</p><p><strong>Pricing</strong>: Brand24 has four paid plans starting at $99/month.</p><blockquote>Affordable entry point to social listening tools. Easy to use reporting and regular auto-reports. - <em>Small business user, </em><a href="https://web.archive.org/web/20240614093438/https://www.g2.com/products/brand24/reviews/brand24-review-9133919"><em>G2</em></a><em> Crowd.</em></blockquote><p><strong>Final thoughts</strong></p><p>Tracking Instagram analytics is crucial for any team, and a trustful tool can significantly ease your everyday work. Choosing the most useful analytics tools for Instagram might take some time since there are many options on the market catering to different requirements.</p><p>When making a final decision, always think of the core needs of your team. Whether you concentrate on tracking engagement or competitor analysis will define your perfect feature set.</p><p>And don't swing the free trial period! This helps you see the deal-breakers before committing. </p><h2 id="faqsaboutinstagramsocialmediaanalyticstools">FAQs about Instagram social media analytics tools</h2> <a name="faq"></a><h3 id="1arethereanyfreeinstagramanalyticstools">1. Are there any free Instagram analytics tools?</h3> <p>Yes, you can use the native Instagram analytics app for free. It provides enough basic data on content performance to identify successful formats and topics. However, it lacks in-depth, actionable tips.</p><h3 id="2whatisthebestanalyticstoolforinstagram">2. What is the best analytics tool for Instagram?</h3> <p>Socialinsider is the best tool for teams looking for in-depth Instagram analytics and comprehensive competitor analysis.</p><p>Using Socialinsider's data and hashtag social listening tool, you can identify content gaps and resonating topics and utilize the experience of your competitors to boost your positions.</p><h3 id="3howcanitrackinstagramanalytics">3. How can I track Instagram analytics?</h3> <p>You can track your Instagram performance through native Instagram analytics tools called “Instagram insights” or a third-party app for Instagram analytics like Socialinsider. </p> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="https://web.archive.org/web/20240614093438im_/https://www.gravatar.com/avatar/63bc5d7055642cc10981b7b62ca37c3f?s=250&r=x&d=mp" loading="lazy" alt="Kseniia Volodina"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/web/20240614093438/https://www.socialinsider.io/blog/author/kseniia/">Kseniia Volodina</a></a></h4> <p class="align-center author-meta"></p> <p class="author-bio">Content marketer with a background in journalism; digital nomad, and tech geek. In love with blogs, storytelling, strategies, and old-school Instagram. If it can be written, I probably wrote it.</p> <div class="author-meta align-center"> </div> </div> </div> </div> <div class="col-xs-12 col-lg-1 col-xl-1 has-sidebar"></div> <div class="d-none d-sm-block col-lg-3 col-xl-2 has-sidebar p-0 content-sidebar" id="content"> <section class="post-right-card"> <aside class="sign-up-aside d-flex flex-column align-items-start justify-content-start"> <a onclick="_t('post','click_sign_up','right_nav_post')" href="https://web.archive.org/web/20240614093438/https://app.socialinsider.io/signup" class="title-span">Try Socialinsider for free with a 14-day trial</a> <span class="subtitle-span">Get in-depth competitive insights, analytics, and social listening data.</span> <a class="btn btn-primary" onclick="_t('post','click_sign_up','right_nav_post')" href="https://web.archive.org/web/20240614093438/https://app.socialinsider.io/signup">Free 14-day trial</a> </aside> </section> </div> </div> </div> <section class="related-posts"> <div 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data-src="/blog/content/images/size/w100/2023/01/andreea--1-.png" alt="Andreea Udescu" src="/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w30/2023/01/andreea--1-.png"/> </a> </div> <div class="post-card__author 2"> <a href="/web/20240614093438/https://www.socialinsider.io/blog/author/alexandra/" class="post-card__author-image" aria-label="Alexandra Papp"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/02/Linkedin-Profile-Pic.png" alt="Alexandra Papp" src="/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w30/2024/02/Linkedin-Profile-Pic.png"/> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/web/20240614093438/https://www.socialinsider.io/blog/author/andreea/">Andreea Udescu</a>, <a href="/web/20240614093438/https://www.socialinsider.io/blog/author/alexandra/">Alexandra Papp</a> </div> <time datetime="2024-05-15" class="post-card__date"> May 15, 2024 </time> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-6 col-lg-4 post-wrap"> <div class="post-card col"> <div class="special-bg"></div> <a class="post-card__image" style="box-shadow: 0 4px 57px 0 rgb(0 0 0 / 10%);" href="/web/20240614093438/https://www.socialinsider.io/blog/instagram-post-ideas/" title="20 Creative Instagram Post Ideas for Every Business, in 2024" aria-label="20 Creative Instagram Post Ideas for Every Business, in 2024"> <img class="lazyload" data-srcset="/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w300/2024/04/cover.webp 300w, /web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/04/cover.webp 600w, /web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/cover.webp 1000w, /web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w2000/2024/04/cover.webp 2000w" data-sizes="(max-width: 1000px) 50vw, 700px" data-src="/blog/content/images/size/w1000/2024/04/cover.webp" src="/web/20240614093438im_/https://www.socialinsider.io/blog/assets/images/img-placeholder-md.jpg?v=cfa7e878e7" alt="20 Creative Instagram Post Ideas for Every Business, in 2024"/> </a> <div class="post-card__content"> <div class="post-card__header"> <a class="tag-instagram-analytics post-card__tag" href="/web/20240614093438/https://www.socialinsider.io/blog/tag/instagram-analytics/" title="Instagram Analytics" aria-label="Instagram Analyticss">Instagram Analytics</a> </div> <h2 class="post-card__title"> <a href="/web/20240614093438/https://www.socialinsider.io/blog/instagram-post-ideas/" title="20 Creative Instagram Post Ideas for Every Business, in 2024" aria-label="20 Creative Instagram Post Ideas for Every Business, in 2024">20 Creative Instagram Post Ideas for Every Business, in 2024</a> </h2> <div class="post-card__details"> <div class="post-card__authors is-flex "> <div class="post-card__author 1"> <a href="/web/20240614093438/https://www.socialinsider.io/blog/author/alexandra/" class="post-card__author-image" aria-label="Alexandra Papp"> <img class="lazyload" data-src="/blog/content/images/size/w100/2024/02/Linkedin-Profile-Pic.png" alt="Alexandra Papp" src="/web/20240614093438im_/https://www.socialinsider.io/blog/content/images/size/w30/2024/02/Linkedin-Profile-Pic.png"/> </a> </div> </div> <div class="post-card__info"> <div class="post-card__author-names"> <a href="/web/20240614093438/https://www.socialinsider.io/blog/author/alexandra/">Alexandra Papp</a> </div> <time datetime="2024-04-15" class="post-card__date"> Apr 15, 2024 </time> </div> </div> </div> </div> </div> </div> </div> </section> <style> .content-toc.is-hidden { display: none; } .content-toc { max-height: 86vh; overflow-y: auto; background: #fff; } .content-features { margin-bottom: 50px; } .content-toc h3, .content-features h3 { font-size: 20px; text-align: left; line-height: 1.1em; } .content-toc ul, 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