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Free" data-artdate="Nov 28, 2024, 12:43:00 PM IST" data-arttitle="Only one ELSS mutual fund has never delivered negative returns in last 10 years" data-artseo="mf/analysis/only-one-elss-mutual-fund-has-never-delivered-negative-returns-in-last-10-years" data-agency="ET Online" data-authors="Surbhi Khanna" data-artidate="Nov 28, 2024, 12:43:00 PM IST" data-hyp1="mutual funds,mutual fund news,elss mutual funds,tax-saving mutual funds,elss funds,icici prudential elss tax saver fund,ELSS mutual fund returns,mutual funds with no negative returns,tax saving mutual funds performance,Equity Linked Savings Schemes" data-keywords="mutual funds,mutual fund news,elss mutual funds,tax-saving mutual funds,elss funds,icici prudential elss tax saver fund,ELSS mutual fund returns,mutual funds with no negative returns,tax saving mutual funds performance,Equity Linked Savings Schemes" data-publish-type="Native - 115760562" data-audCnt="No" data-vidCnt="No" data-authorIds="479258713" data-age=">72hrs" 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c_icon"></span><span class="cmnt_count hidden"></span><span>Comment</span></div></div></div></div><div class="edition clearfix"><div class="pageContent flt"><div style="position:absolute; height:250px; width:300px; top:12px; right:1%" id="primuser_ad_absolute"><div data-loc="All" data-user="subscribed" data-size="[[300,250]]" data-adsSlot="ET_Prime/ET_Prime_AS/ET_Prime_AS_ATF_Mid_Banner" id="primead_115760562" class="primeuser_asmidad"></div></div><div class="artSyn bgPink"><div class="bold">Synopsis</div><h2 class="summary">Only one ELSS mutual fund has never posted negative returns in the past 10 years, based on yearly performance. This trend has continued in 2024. Among the 27 ELSS mutual funds active over the past decade, ICICI Prudential ELSS Tax Saver Fund stands out for its consistent positive returns. It has delivered returns of 18.86% in 2024 so far.</h2></div><article competitionClients="" currency_ad="1" data-apw="1" class="artData clr paywall"><div class="imgBox"><figure class="artImg"><img height="225" width="300" alt="Only one ELSS mutual fund has never delivered negative returns in last 10 years" src="https://img.etimg.com/thumb/msid-115760530,width-300,height-225,imgsize-531807,resizemode-75/only-one-elss-mutual-fund-has-never-delivered-negative-returns-in-last-10-years.jpg"><span class="imgAgency">Getty Images</span></figure></div><div data-brCount="28" class="artText">Only one ELSS mutual fund has never offered negative returns in the past 10 years, based on yearly returns. The scheme has performed similarly in 2024 so far. Around 27 <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#MF#href" target="_blank" href="https://economictimes.indiatimes.com/mf/elss-mutual-fund">ELSS mutual funds</a> have been active in the market for the last 10 years.<br><br><style> #sr_widget.onDemand p, #stock_pro.onDemand p{font-size: 14px;line-height: 1.28;} .onDemand .live_stock{left:17px;padding:1px 3px 1px 5px;font-size:12px;font-weight:600;line-height:18px;top:9px} #sr_widget.onDemand .sr_desc{margin:0 auto 0;} #sr_widget.onDemand .sr_desc{color: #024d99;margin-top:10px;} #sr_widget.onDemand .crypto .live_stock .lb-icon{8px 6px 5px 3px !important} #sr_widget.crypto.onDemand a.text{border-bottom:1px solid #ccc;padding-bottom:5px;display:block;width:100%} #sr_widget.onDemand .sr_desc .text p, #stock_pro.onDemand .sr_desc .text p{font-size:12px;font-weight:400;} </style><div class="crypto onDemand" data-ga-impression="On Demand CTA articleshow#Impressions | On Demand CTA | Articleshow#" id="sr_widget"><div class="live live_stock"><p>Trump-Modi Meet</p></div><div style="margin-top: 10px;float: left;width: 100%;"><a class="text" target="_blank" data-ga-onclick="On Demand CTA articleshow#Clicks | On Demand CTA | Articleshow#https://economictimes.indiatimes.com/news/economy/policy/trump-modi-talk-fighter-jets-trade-wars-china-making-india-great-again-leave-out-adani/articleshow/118233685.cms" href="https://economictimes.indiatimes.com/news/economy/policy/trump-modi-talk-fighter-jets-trade-wars-china-making-india-great-again-leave-out-adani/articleshow/118233685.cms"><p style="font-size:14px;font-weight:400;margin-top: 5px;" class="sr_desc">The mega MIGA, MAGA plans of India's Modi and US' Trump</p></a><a class="text" target="_blank" data-ga-onclick="On Demand CTA articleshow#Clicks | On Demand CTA | Articleshow#https://economictimes.indiatimes.com/news/economy/foreign-trade/trump-announces-reciprocal-tariffs-says-india-has-more-tariffs-than-any-other-country/articleshow/118224384.cms" href="https://economictimes.indiatimes.com/news/economy/foreign-trade/trump-announces-reciprocal-tariffs-says-india-has-more-tariffs-than-any-other-country/articleshow/118224384.cms"><p style="font-size:14px;font-weight:400;margin-top: 5px;" class="sr_desc">Trump says India has more tariffs than others</p></a><a class="text" target="_blank" data-ga-onclick="On Demand CTA articleshow#Clicks | On Demand CTA | Articleshow#https://economictimes.indiatimes.com/news/international/global-trends/trumps-golden-rule-for-imposing-reciprocal-tariffs-and-what-they-mean-for-us-allies-explained/articleshow/118234227.cms" href="https://economictimes.indiatimes.com/news/international/global-trends/trumps-golden-rule-for-imposing-reciprocal-tariffs-and-what-they-mean-for-us-allies-explained/articleshow/118234227.cms"><p style="font-size:14px;font-weight:400;margin-top: 5px;" class="sr_desc">Trump's 'golden rule' for imposing reciprocal tariffs</p></a></div></div><a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#MF#href" href="/topic/icici-prudential-elss-tax-saver-fund" target="_blank">ICICI Prudential ELSS Tax Saver Fund</a> has never posted negative returns in the last 10 years, based on yearly returns from 2014 to 2023. So far in 2024, the scheme has offered a return of 18.86%.<br><div data-mid-newpos-mgid="mgid_115760562" id="div-mgid-mid-newpos-115760562"></div><br><iframe title="ICICI Prudential ELSS Tax Saver Fund: Yearly returns" aria-label="Stacked Columns" id="datawrapper-chart-JpcLX" src="https://datawrapper.dwcdn.net/JpcLX/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="206" data-external="1"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(a){if(void 0!==a.data["datawrapper-height"]){var e=document.querySelectorAll("iframe");for(var t in a.data["datawrapper-height"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data["datawrapper-height"][t]+"px";e[r].style.height=i}}}))}();</script><br><div class="crypto" data-ga-impression="Mutual funds articleshow#Impressions | Beating volatility | Articleshow#https://economictimes.indiatimes.com/mf/best-mutual-funds-to-invest" id="sr_widget"><a target="_blank" rel="nofollow" data-ga-onclick="Mutual funds articleshow#Clicks | Beating volatility | Articleshow#https://economictimes.indiatimes.com/mf/best-mutual-funds-to-invest" href="https://economictimes.indiatimes.com/mf/best-mutual-funds-to-invest"><p class="sr_title">Best MF to invest<span class="triangle-right"></span></p><p class="sr_desc"> Looking for the best mutual funds to invest? Here are our recommendations.</p><div class="sr_cta">View <strong>Details</strong><span class="arw"> »</span></div></a></div><div style="margin-bottom:45px;" class="adBox custom_ad nonm taboola" data-taboola="taboola_115760562"><div class="colombia colombiaAd" data-section="0" data-position="115760562" data-slot="532740" col="2" data-msg="ctnCallbackHandler" id="div-clmb-ctn-208630-115760562-28"></div><div id="v-economictimes-indiatimes-v3"></div><div data-placement="Mid Article Thumbnails" data-target_type="mix" data-mode="thumbnails-mid" style="min-height:400px; margin-bottom:12px;" class="wdt-taboola" id="taboola-mid-article-thumbnails-115760562"></div></div>This ELSS fund offered the highest yearly return in 2014, at around 50.82%, followed by 4.33% in 2015.<br> <br>In 2018, when most <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#MF#href" href="/topic/tax-saving-mutual-funds" target="_blank">tax-saving mutual funds</a> lost up to 20.68%, only four funds in the category posted positive returns, with ICICI Prudential ELSS Tax Saver Fund offering a 0.50% return during the same period.<br><br><div data-ga-impression="GrowFast_Web#Impression#url" class="growfast_widget custom_ad"><a data-ga-onclick="GrowFast_Web#Click#url" target="_blank" title="Growfast Logo" href="https://growfast.indiatimes.com/?ag=ET_Web"><img src="https://img.etimg.com/thumb/width-513,height-50,msid-115075348/growfast.jpg" alt="Growfast" height="40" width="410" loading="lazy"></a><div class="growfast_slider"><ul class="sliderContainer"><li><a data-ga-onclick="GrowFast_Web#Click#Java Programming with ChatGPT: Learn using Generative AI" title="Java Programming with ChatGPT: Learn using Generative AI" href="https://growfast.indiatimes.com/courses/testing-masterclass-yf/1239?ag=ET_Web"><div class="images_wrap"><img class="cover_img" src="https://img.etb2bimg.com/files/retail_files/1239_cover_image_1723549896_42701.jpg" loading="lazy" height="80" width="300" alt="Java Programming with ChatGPT: Learn using Generative AI"><img class="author_img" loading="lazy" height="56" width="56" alt="" src="https://img.etb2bimg.com/files/retail_files/expert_picture_1723545629_1723545629_26628.jpg"></div><div class="details"><p class="category">Artificial Intelligence(AI)</p><p class="course_name">Java Programming with ChatGPT: Learn using Generative AI</p><p class="author_name">By - 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As of October 2024, the scheme's largest holdings were in ICICI Bank and HDFC Bank, at approximately 8.93% and 7.25%, respectively.<br><div data-size="[[300, 250], [600, 250], [600, 300]]" data-adsSlot="/7176/Economictimes/ET_News/ET_News_ROS/ET_News_ROS_MID_INTL_300" data-loc="100" id="div-gpt-ad-858478126-1-115760562" class="country_specAD"></div><br>Axis ELSS Tax Saver Fund, the largest ELSS or tax-saving fund, has not made it to the list of schemes that have never offered negative returns in the last 10 years. The scheme lost around 0.69% in 2016 and 11.97% in 2022.<br><div data-size="[[300, 250], [600, 250], [600, 300]]" data-adsSlot="/7176/Economictimes/ET_News/ET_News_ROS/ET_News_ROS_MID1_INTL_300" data-loc="2" id="div-gpt-ad-858478132-1-115760562" class="country_specAD2nd"></div><div data-size="[[300, 250], [600, 250], [600, 300]]" data-adsSlot="/7176/Economictimes/ET_News/ET_News_ROS/ET_News_ROS_MID1_INTL_300" data-loc="5" id="div-gpt-ad-858478132-1-115760562" class="country_specAD2nd"></div><div data-size="[[300, 250], [600, 250], [600, 300]]" data-adsSlot="/7176/Economictimes/ET_News/ET_News_ROS/ET_News_ROS_MID1_INTL_300" data-loc="3" id="div-gpt-ad-858478132-1-115760562" class="country_specAD2nd"></div><br>The oldest ELSS fund, SBI Long Term Equity Fund, offered negative returns of around 8.34% only in 2018.<br><br>We considered all ELSS or tax-saving mutual funds that have been in the market for at least 10 years, including both regular and growth options. We analyzed their yearly performance.<br><br>Please note, the above exercise is not a recommendation. It was conducted to identify which ELSS or tax-saving mutual funds have never offered negative returns in the last 10 years. Investment or redemption decisions should not be based solely on this exercise.<br><br>One should always consider their risk appetite, investment horizon, and goals before making any investment decisions.<br><br>ELSS (<a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#MF#href" href="/topic/equity-linked-savings-schemes" target="_blank">Equity Linked Savings Schemes</a>) or tax-saving schemes help investors save income tax under Section 80C of the Income Tax Act. An individual can invest a maximum of Rs 1.5 lakh in a financial year and claim deductions on these investments. <a ref="dofollow" data-ga-onclick="Inarticle articleshow link click#MF#href" target="_blank" href="https://economictimes.indiatimes.com/mf/elss-mutual-fund">ELSS funds</a> invest in stocks and carry high risk. These schemes have a mandatory lock-in period of three years, whereas other investment options under Section 80C have longer holding periods.<br><br><i>(<strong>Disclaimer</strong>: Recommendations, suggestions, views, and opinions given by the experts are their own. These do not represent the views of The Economic Times)<br></i><br>If you have any mutual fund queries, message ET Mutual Funds on Facebook/Twitter. We will get it answered by our panel of experts. Do share your questions on <a data-ga-onclick="Inarticle articleshow link click#MF#href" href="mailto:ETMFqueries@timesinternet.in" target="_blank">ETMFqueries@timesinternet.in</a> along with your age, risk profile, and Twitter handle.<br><style> #sr_widget.onDemand p, #stock_pro.onDemand p{font-size: 14px;line-height: 1.28;} .onDemand .live_stock{left:17px;padding:1px 3px 1px 5px;font-size:12px;font-weight:600;line-height:18px;top:9px} #sr_widget.onDemand .sr_desc{margin:0 auto 0;} #sr_widget.onDemand .sr_desc{color: #024d99;margin-top:10px;} #sr_widget.onDemand .crypto .live_stock .lb-icon{8px 6px 5px 3px !important} #sr_widget.crypto.onDemand a.text{border-bottom:1px solid #ccc;padding-bottom:5px;display:block;width:100%} #sr_widget.onDemand .sr_desc .text p, #stock_pro.onDemand .sr_desc .text p{font-size:12px;font-weight:400;} </style><div class="hide_content mt10"><div><a target="_blank" href=""></a></div></div><div class="inSideInd"></div></div><div class="clr"></div><div class="clr"></div><div class="rating_block hide ftr custom_ad"></div><div class="inSideInd"><div class="clearfix relTopics raltedTopics" data-ga-action="Widget Read More News"><h4 class="uc">Read More News on</h4><div><a data-track="ReadMore1" data-ga-onclick="1 - 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This trend has continued in 2024. Among the 27 ELSS mutual funds active over the past decade, ICICI Prudential ELSS Tax Saver Fund stands out for its consistent positive returns. It has delivered returns of 18.86% in 2024 so far.", "datePublished": "2024-11-28T12:43:00+05:30", "dateModified": "2024-11-28T12:43:00+05:30", "url":"https://economictimes.indiatimes.com/mf/analysis/only-one-elss-mutual-fund-has-never-delivered-negative-returns-in-last-10-years/articleshow/115760562.cms", "mainEntityOfPage":"https://economictimes.indiatimes.com/mf/analysis/only-one-elss-mutual-fund-has-never-delivered-negative-returns-in-last-10-years/articleshow/115760562.cms", "articleSection" : "MF", "articleBody":"Only one ELSS mutual fund has never offered negative returns in the past 10 years, based on yearly returns. The scheme has performed similarly in 2024 so far. Around 27 ELSS mutual funds have been active in the market for the last 10 years.ICICI Prudential ELSS Tax Saver Fund has never posted negative returns in the last 10 years, based on yearly returns from 2014 to 2023. So far in 2024, the scheme has offered a return of 18.86%.This ELSS fund offered the highest yearly return in 2014, at around 50.82%, followed by 4.33% in 2015. In 2018, when most tax-saving mutual funds lost up to 20.68%, only four funds in the category posted positive returns, with ICICI Prudential ELSS Tax Saver Fund offering a 0.50% return during the same period.In 2022, ELSS mutual funds declined by up to 11.97%, while ICICI Prudential ELSS Tax Saver Fund offered a return of 2.32%.Launched in August 1999, ICICI Prudential ELSS Tax Saver Fund had an AUM of Rs 14,346 crore as of October 2024 and holds around 78 stocks in its portfolio. As of October 2024, the scheme's largest holdings were in ICICI Bank and HDFC Bank, at approximately 8.93% and 7.25%, respectively.Axis ELSS Tax Saver Fund, the largest ELSS or tax-saving fund, has not made it to the list of schemes that have never offered negative returns in the last 10 years. The scheme lost around 0.69% in 2016 and 11.97% in 2022.The oldest ELSS fund, SBI Long Term Equity Fund, offered negative returns of around 8.34% only in 2018.We considered all ELSS or tax-saving mutual funds that have been in the market for at least 10 years, including both regular and growth options. We analyzed their yearly performance.Please note, the above exercise is not a recommendation. It was conducted to identify which ELSS or tax-saving mutual funds have never offered negative returns in the last 10 years. Investment or redemption decisions should not be based solely on this exercise.One should always consider their risk appetite, investment horizon, and goals before making any investment decisions.ELSS (Equity Linked Savings Schemes) or tax-saving schemes help investors save income tax under Section 80C of the Income Tax Act. An individual can invest a maximum of Rs 1.5 lakh in a financial year and claim deductions on these investments. ELSS funds invest in stocks and carry high risk. These schemes have a mandatory lock-in period of three years, whereas other investment options under Section 80C have longer holding periods.(Disclaimer: Recommendations, suggestions, views, and opinions given by the experts are their own. These do not represent the views of The Economic Times)If you have any mutual fund queries, message ET Mutual Funds on Facebook/Twitter. We will get it answered by our panel of experts. Do share your questions on ETMFqueries@timesinternet.in along with your age, risk profile, and Twitter handle.", "image": { "@type": "ImageObject", "url": "https://img.etimg.com/thumb/msid-115760530,resizemode-4,width-1200,height-900,imgsize-531807,overlay-etwealthmutualfunds/articleshow.jpg", "width": 1200, "height": 900 }, "author": { "@type": "Person", "name": "Surbhi Khanna" }, "publisher": { "@type": "NewsMediaOrganization", "name": "Economic Times", "logo": { "@type": "ImageObject", "url": "https://img.etimg.com/thumb/msid-76939477,width-600,height-60,quality-100/economictimes.jpg", "width": 600, "height": 60 } } , "isAccessibleForFree" : "https://schema.org/False", "hasPart": { "@type": "WebPageElement", "isAccessibleForFree": "https://schema.org/False", "cssSelector" : ".paywall" }, "isPartOf": { "@type": ["CreativeWork", "Product"], "name" : "Economic Times", "productID": "prime.economictimes.indiatimes.com:prime" } }</script><script type="application/ld+json"> { "@context": "https://schema.org/", "@type" : "WebPage", "name" : "Only one ELSS mutual fund has never delivered negative returns in last 10 years", "speakable" : { "@type": "SpeakableSpecification", "cssSelector" : [".article_wrap h1", ".artSyn h2"] }, "url": "https://economictimes.indiatimes.com/mf/analysis/only-one-elss-mutual-fund-has-never-delivered-negative-returns-in-last-10-years/articleshow/115760562.cms" } </script><script type="text/javascript"> //set iframe height on load (function(){ $('#toispecials-iframe').height($(window).height()); })(); /* function scrollIframeToTop() { setTimeout(function() { $('body, html').animate({ scrollTop: $menuEl.offset().top }, 800); }, 500); } scrollIframeToTop(); */ </script><script> var countryCode = window.geoinfo && geoinfo.CountryCode; if (countryCode === "IN"){ $('.inSideInd').addClass("show"); $('.outsideInd').remove(); } else{ $('.outsideInd').addClass("show"); $('.inSideInd').remove(); } window.onload = function() { // setFont(); }; </script><div class="blocker_wrap hidden"><section class="font_mon login_blocker hidden"><div class="lb_head tac">Continue reading with one of these options:</div><div class="lb_box_cont"><div class="lb_box"><div class="lb_boxb"><div class="lb_boxh">Limited Access</div><div class="lb_boxt">Free</div><div class="lb_boxd">Login to get access to some exclusive stories<br> & personalised newsletters</div><div onclick="objPrimePaywall.cta('login')" class="lb_boxbtn">Login Now</div></div></div><div class="lb_box"><div class="lb_boxb"><div class="lb_boxh">Unlimited Access</div><div class="lb_boxt lb_pr">Starting @ Rs120/month</div><div class="lb_boxd">Get access to exclusive stories, expert opinions &<br> in-depth stock reports</div><div onclick="objPrimePaywall.cta('plan')" class="lb_boxbtn">Subscribe Now</div></div></div></div></section><div class="loader_box"><div class="spinner"><div class="loading-text">ET</div></div></div><section class="font_mon prime_paywall"><style> .articleBlockerWrap {width: 650px;background: #ffe9e2;height: 251px;display: none;margin: 2% auto 2%;box-shadow: 0 12px 20px 0 rgb(0 0 0 / 13%);} .articleBlocker {background: #ffe9e2;border: 7px solid white;padding: 28px 22px;width: 567px;margin: auto;text-align: left;position: relative;min-height: 149px;} .articleBlocker h4 {font-size: 24px;font-weight: bold;line-height: 1.27;} .articleBlocker p {font-size: 16px;margin: 15px 0;} .articleBlocker button {background: #ed193b;color: white;font-size: 16px;font-weight: 800;margin: auto;width: 215px;height: 37px;border-radius: 2px;position: absolute;animation: .18s linear infinite alternate slide;} @keyframes slide {from {left: 15px;}to {left: 30px;;}} .articleBlocker button:hover {animation-play-state: paused;cursor: pointer;} .articleBlocker img {position: absolute;right: 22px;height: 120px;bottom: 0;} </style><div data-paywall="true" data-grx-impression="Subscription Flow ET Articleshow Blocker#Scroll Blocker Impression#Blocker layer Viewed" class="articleBlockerWrap"><div class="articleBlocker"><h4>Uh-oh! 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right: 0; width: 220px; margin: 0 auto; height: 32px; display: flex; align-items: center; justify-content: center;} .limitedOfferLabel:before { background-image: linear-gradient(65deg, transparent 50%, #ffe9e2 50%); display: inline-block; content: ''; height: 32px; width: 17px; position: absolute; left: -16px;} .limitedOfferLabel:after { background-image: linear-gradient(-65deg, transparent 50%, #ffe9e2 50%); display: inline-block; content: ''; height: 32px; width: 17px; position: absolute; right: -16px;} .specialPrice {font-size: 32px; font-weight: 800;} .offer_details {font-size: 18px; font-weight: 500; margin-bottom: 20px;} .offer_subdetails {font-size: 16px; font-weight: 400; line-height: 19.5px; margin-top: 16px;} .paywall_login, .paywall_login_ftr {font-size: 18px;} .paywall_login_ftr {margin-top: 24px} .paywall_login span, .paywall_login_ftr span {color: #ed193b;cursor: pointer;text-decoration: underline} </style><div data-ga-category="Subscription Flow" data-paywall="true" data-grx-impression="Subscription Flow ET Articleshow Blocker#Scroll Blocker Impression#Blocker layer Viewed" class="brd_wrap generic_blocker_new_v2 hidden"><span class="limitedOfferLabel hide"></span><div class="paywall_login hidden">Already a Member? <span class="sign-in_btn">Sign In now</span></div><h3 class="paywall_msg"></h3><h3 class="bp_subheading">Unlock this story and enjoy all members-only benefits.</h3><p class="offer_details"></p><button data-ga-onclick="Subscription Flow ET#SYFT | Flow Started#Articleshow box CTA wBenefit" class="subscribe_btn">Subscribe Now</button><p class="offer_subdetails"></p><div class="paywall_login_ftr hidden">Already a Member? <span class="sign-in_btn">Sign In now</span></div><div class="campign_sec skip_inswg" style="background-color: #FFF0EC"><img class="lazy thumb_lft"><img class="lazy thumb_rgt"><div data-set="0" class="dyn_pricing_item hidden" data-minrange="0" data-maxrange="0.499999"><p class="heading">Offer Exclusively For You</p><p class="subheading">Save up to Rs. 700/-</p><p class="desc">ON ET PRIME MEMBERSHIP</p><a class="plans_btn">Avail Offer</a></div><div data-set="1" class="dyn_pricing_item hidden" data-minrange="0.5" data-maxrange="0.59999999"><p class="heading">Offer Exclusively For You</p><p class="subheading">Get 1 Year Free</p><p class="desc">With 1 and 2-Year ET prime membership</p><a class="plans_btn">Avail Offer</a></div><div data-set="2" class="dyn_pricing_item hidden" data-minrange="0.6" data-maxrange="0.69999999"><p class="heading">Offer Exclusively For You</p><p class="subheading">Get 1 Year Free</p><p class="desc">With 1 and 2-Year ET prime membership</p><a class="plans_btn">Avail Offer</a></div><div data-set="3" class="dyn_pricing_item hidden" data-minrange="0.7" data-maxrange="0.79999999"><p class="heading">Offer Exclusively For You</p><p class="subheading">Get Flat 40% Off</p><p class="desc">Then ₹ 1749 for 1 year</p><a class="plans_btn">Avail Offer</a></div><div data-set="4" class="dyn_pricing_item hidden" data-minrange="0.8" data-maxrange="1"><p class="heading">Offer Exclusively For You</p><p class="subheading">ET Prime at ₹ 49 for 1 month</p><p class="desc">Then ₹ 1749 for 1 year</p><a class="plans_btn">Avail Offer</a></div><div data-set="5" class="dyn_pricing_item hidden"><p class="heading">Special Offer</p><p class="subheading">Get flat 35% off on ETPrime</p><p class="desc"></p><a class="plans_btn">Avail Offer</a></div><div data-set="6" class="dyn_pricing_item hidden"><p class="heading"></p><p class="subheading"></p><p class="desc"></p><a class="plans_btn">Avail Offer</a></div><div class="stu_of"><a class="plans_btn" style="border: 0px; font-size: 18px; font-weight: 400; text-decoration: underline;"></a></div></div></div><style> .paywall_box:has(.trial_paywall_ab:not(.hidden)) {background: #ffe9e2; padding: 30px 0 1px;} .paywall_b:has(.trial_paywall_ab:not(.hidden)) {width: 70%; box-shadow: none; border: 10px solid #fff; margin: 0 auto 16px;} .trial_paywall_ab {font-family: Montserrat; text-align: center; padding: 30px 30px 0 30px; background: #fff;} .etarticles_blocker_trial_caption {font-size: 20px; font-weight: 400; line-height: 26px; } .etarticles_blocker_trial_header {font-family: Faustina; font-size: 48px; font-weight: 700; line-height: 55px; width: 700px; margin: 16px auto;} .etarticles_blocker_trial_contentbox {display: flex; align-items: center; justify-content: center;} .etarticles_blocker_trial_image { width: 560px; height: 377px;} .etarticles_blocker_trial_infotext {font-size: 24px; font-weight: 500; line-height: 34px;} .etarticles_blocker_trial_originalPrice {font-size: 32px; font-weight: 400; line-height: 40px; opacity: 50%} .etarticles_blocker_trial_salePrice {font-family: Faustina; font-size: 110px; font-weight: 700; line-height: 139px;} .etarticles_blocker_trial_disclaimer {font-size: 16px; font-weight: 400; line-height: 21px; opacity: 60%;margin: 10px auto; width: 320px;} .trial_cta {min-width: 283px; height: 55px; border-radius: 5px; background: #ed193b; color: #fff;font-size: 25px; font-weight: 700; font-family: 'Montserrat'; cursor: pointer; padding: 0 16px} .salePriceSymbol {font-size: 32px; margin-left: 8px;} .paywall_login {text-align: center;} .rhs_trialbox {width: 450px} </style><div data-grx-impression="Subscription Flow ET Articleshow Blocker#Scroll Blocker Impression#Blocker layer Viewed" class="trial_paywall_ab hidden"><p class="etarticles_blocker_trial_caption"></p><p class="etarticles_blocker_trial_header"></p><div class="etarticles_blocker_trial_contentbox"><img class="etarticles_blocker_trial_image"><div class="rhs_trialbox"><p class="etarticles_blocker_trial_infotext"></p><p><strike class="etarticles_blocker_trial_originalPrice"></strike><span><span class="salePriceSymbol">₹</span><span class="etarticles_blocker_trial_salePrice"></span></span><button data-ga-onclick="Subscription Flow ET#SYFT | Flow Started#Articleshow box CTA wBenefit" class="trial_cta"></button><p class="etarticles_blocker_trial_disclaimer"></p></p></div></div></div><style> .ipadapp_blocker {border: 10px solid #FFE9E2; padding: 33px; position: relative;} .ipad_title {font-size: 30px; padding-bottom: 10px; font-weight: 600;} .ipadapp_btn {font-size: 20px; color: #ffffff; font-weight: 500; background-color: #ed193b; display: inline-block; cursor: pointer; padding: 11px 30px; min-width: 150px; min-height: 24px; margin: 20px; text-decoration: none;} .ipadapp_btn:hover {text-decoration: none;} </style><div class="ipadapp_blocker hidden"><p class="ipad_title">90 Days Prime access worth Rs999 unlocked for you</p><a class="ipadapp_btn">Claim Now</a><div class="paywall_login">Already a Member? <span class="sign-in_btn">Sign In now</span></div></div></div></div><script> var isPaywallMoved = 0; // ET-17548 function storyCollectionLoad() { var _processNormal = function () { $('#paidSCWidget').attr('data-onload', '').removeClass('load_done').html(''); objLazyWidget.init(); } var bucketPercent = window.objVc && parseInt(objVc.missedStoryPercent) || 0; objCommon.forRandomUsers(bucketPercent, function () { try { var threshold = objVc.missedStoryDays || 7, minStoryCount = objVc.missedStoryMinCount || 0, gaLabel = objSec.secNames[objSec.secNames.length - 1]; var listStr = '', now = new Date(), thresholdDate = now.addDays(-1 * threshold); $.jStorage.index().filter(function(key) { return key.indexOf('et_primearticlelist') != -1}).forEach(function (key) { var dtStr = key.substr(20, 4) + '/' + key.substr(24, 2) + '/' + key.substr(26, 2) + " 23:59:59", dtObj = new Date(dtStr); if(dtObj > thresholdDate) { listStr += (listStr ? ',' : '') + $.jStorage.get(key).join(',') } }); function onlyUnique(value, index, self) { return self.indexOf(value) === index;} var listArr = listStr.split(',').filter(onlyUnique).reverse(); if(window.msid) {listArr.remove(msid+''); listArr.remove(parseInt(msid))}; console.log('listArr', listArr); // listArr =listArr.slice(0, minStoryCount); if(listArr.length >= minStoryCount) { listStr = listArr.join(','); $.ajax({ url: '/getalldetails_feed.cms?feedtype=etjson&platform=web', data: {ids: listStr}, success: function (data) { var listing = ''; if(data.Item) { data.Item.forEach(function (artNode, i) { var conttype = artNode.isPrime == "true" || artNode.hostid == 318 ? '100' : ''; var sectionName = artNode.sectionName || '-'; var clickEvent = 'Story Collection on Paywall - Click_Missed paid articles#' + sectionName + '#' + (i+1) + ' - href'; listing += '<li class="stry_item"><span class="title_block" title="' + artNode.hl + '" data-ga-onclick="' + clickEvent + '" href="' + artNode.ga + '" data-conttype="' + artNode.ga + '"><img title="' + artNode.hl + '" alt="' + artNode.hl + '" height="177" width="236" src="' + artNode.im + '"></span><div class="content"><a title="' + artNode.hl + '" data-ga-onclick="' + clickEvent + '" href="' + artNode.ga + '" class="stry_title font_faus" data-conttype="' + conttype + '" data-hostid="' + artNode.hostid + '">' + artNode.hl + '</a></div></li>'; }); } if(listing) { var h3 = "You tried reading " + listArr.length + " locked stories in the past " + threshold + " days.", h4 = "Become an ET Prime member and don't miss out on these exclusive stories."; var html = '<div data-ga-impression="Story Collection on Paywall - Impression_Missed paid articles#Story Collection on Paywall - Impression_Missed paid articles#url" id="paywallStoriesSlider_freeArt"><div class="prel"><h3 class="section_heading" style="margin-bottom: 10px;">' + h3 + '</h3><h4 class="section_heading2" style="font-size:24px;text-align: center;margin-bottom: 10px;font-weight: 500;">' + h4 + '</h4><div class="slider_listing_sc"><div class="overh"><div><ul class="listing_wrapper">' + listing + '</ul></div></div><div class="nextprev-btn"><span class="prev-btn leftarw abicon_sprite disable"></span><span class="next-btn rightarw abicon_sprite"></span></div><div class="ts-dots flt hide"></div></div></div></div>'; $('#paidSCWidget').html(html); var callback = $('#paidSCWidget').attr('data-callback'); if(callback && window[callback]) { window[callback](); } customDimension.dimension72 += ' | Shown SYFT no Trial_With Missed Paywalled Articles Collection'; } else { _processNormal() } } }); } else { _processNormal(); } } catch (e) { _processNormal(); } }, function () { _processNormal(); }); //console.log('storyCollectionLoad', $); } </script><div id="missedStoriesWidget"></div><div id="newArticleBlocker"></div><div id="benifitsSection"><div class="f_list"><h3 class="tac normal"><span class="prel">Why <span class="cSprite ePrime"></span>?</span></h3><ul></ul></div></div></section></div><div class="shadow_exitdlg"><div class="exitdlg_wrapper"><span class="close_btn"></span><p class="heading">Stories you might be interested in</p><ul></ul><div class="footer_nwsltr"><div class="flt"><span class="hdr_label">Subscribe to our</span><span class="subhdr_label">ET Investment Opportunities</span></div><div class="flr"><input placeholder="Enter your email id here" class="input_nwsltr" type="text"><button class="submit_btn" type="button">SUBMIT</button></div></div></div></div><script onerror="errorLogs(this)" src="https://economictimes.indiatimes.com/js_ettechpoll/v-5,minify-3.cms" type="text/javascript" defer></script><script> if(window.location.href.indexOf('.com/articleshow/') != -1){ grxEvent('event', {'event_category': 'articleshow', 'event_action': 'url_issue referrer: ' + document.referrer, 'event_label': window.location.href}); } </script></body></html>