NIQ Launches Marketing Mix Modeling Solutions, Expanding its Media Division

<!DOCTYPE html> <html lang="en" xmlns:wb="//open.weibo.com/wb"> <head> <meta charset="utf-8"> <title>NIQ Launches Marketing Mix Modeling Solutions, Expanding its Media Division - Business Wire China</title> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta name="description" content="CHICAGO--(BUSINESS WIRE)--NIQ, the world&rsquo;s leading global consumer intelligence company, today announced the launch of Marketing Mix Mode"> <meta name="keywrods" content=""> <meta name="author" content="Business Wire China"> <link href="/css/bootstrap.css" rel="stylesheet"> <link href="/css/main.css?ver=20220804" rel="stylesheet"> <link href="/css/bootstrap-responsive.css" rel="stylesheet"> <script type="text/javascript" src="/js/jquery.min.js"></script> <script type="text/javascript" src="/js/bootstrap.js"></script> <script type="text/javascript" src="/js/main.js"></script>  <script src="//tjs.sjs.sinajs.cn/open/api/js/wb.js" type="text/javascript" charset="utf-8"></script> </head> <body>  <div class="header"> <div class="wrap"> <div class="container"> <div class="full_980 relative">  <div class="top_panel visible-desktop"> <a href="/zh">简体中文</a> | <a href="/hk">繁體中文</a> | <a href="/en">English</a> <div class="globalsite"><select id="globalsite" class="languages"><option value="0">Business Wire Global sites</option> <option value="1">Business Wire Global</option><option value="3">UK/Ireland</option><option value="4">Deutschland</option><option value="5">France</option><option value="6">Italy</option><option value="7">Japan</option> </select> </div> </div> <div class="logo"><a href="/en"><img src="/images/bwlogo_webmain_china.png" alt="Business Wire China" width="360" height="80"/></a></div> <div class="clear"></div> <div class="navigation"> <ul class="sf-menu"> <li class="current"><a href="/en">Home</a> </li> <li><a href="/en/news/index.html">News</a> </li> <li><a href="/en/events/index.html">Events</a> </li> <li><a href="/en/medias/index.html">Media Services</a> </li> <li><a href="/en/about/index.html">About Us</a> <ul> <li><a href="/en/about/contact.html">Contact Us</a></li> </ul> </li> </ul> <div class="clear"></div>  <div class="search_form visible-desktop"> <form action="/en/news/search" method="get"> <input class="inp_search" name="s" type="text" value="Search..." title="Search..." /> <input type="submit" class="search_btn" value=" " /> </form> </div>  </div>  </div> </div> </div> </div>   <div class="page_wrapper"> <div class="wrap"> <div class="container"> <div id="content"> <script src="http://tjs.sjs.sinajs.cn/open/api/js/wb.js?appkey=3616646312" type="text/javascript" charset="utf-8"></script> <script type="text/javascript" src="/js/swfobject.js"></script> <div class="full_980 main_wrap"> <div class="row"> <div class="span9 main_block story"> <p><img src="/files/logos/N/NIQ-logo-NIQ-Blue.jpg" alt="NIQ"></p> <h2 class="storytitle">NIQ Launches Marketing Mix Modeling Solutions, Expanding its Media Division</h2> <h3 class='storysubtitle'>Best-In-Class Proprietary granular store level data <br/>Independent global expertise with local footprint across 75+ countries <br/>Seamless digital media data integration, partnerships with leading publishers</h3> <div class="storytimelang"> <span class="time">2024-10-24 09:59</span> <span class="lang"> <ul> <li><a href="/zh/news/58073.html"><img src="/images/zh_cn.png" alt="zh_cn"></a></li> <li><a href="/hk/news/58073.html"><img src="/images/zh_hant.png" alt="zh_hant"></a></li> <li><a href="/en/news/58073.html"><img src="/images/en.png" alt="en"></a></li> </ul> </span> <div class="clear"></div> </div> <ul class="industry-list"> <li><a href="/en/industry/communications-media.html" class="btn">Communications and Media</a></li> </ul> <div class="storycontent"> <div itemprop="articleBody"> <p> CHICAGO--(<span itemid="https://www.businesswire.com" itemprop="provider publisher copyrightHolder" itemscope="itemscope" itemtype="https://schema.org/Organization"><span itemprop="name"><a href="https://www.businesswire.com/" itemprop="url" referrerpolicy="unsafe-url" rel="nofollow">BUSINESS WIRE</a></span></span>)--NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global clients streamline their marketing investments and effectiveness. This is part of the global expansion of NIQ’s media division, underscoring NIQ’s continued commitment to providing clients the Full View™ and strengthening their marketing capabilities. With global coverage across 75+ countries, NIQ’s MMM is grounded in the reliability of its proprietary store level data, powered by 100 years of industry and analytical expertise.</p> <p> In just a couple of months of expanding the business, NIQ’s MMM has live programs with 30+ clients across diverse verticals globally - retailers, publishers, and manufacturers from Fortune 500 companies.</p> <p> <strong>Unlocking ROI Growth with proven methods and best in class solutions:</strong></p> <ul> <li> <strong>NIQ provides the</strong> <strong>Full View™</strong>: Global data coverage, powered by store level point of sale and digital media data assets for precise and actionable insights.</li> <li> <strong>Seamless media integration:</strong> Data integration via privacy safe partnerships with leading publishers and direct data pipelines.</li> <li> <strong>Marketing expertise meets consultative excellence:</strong> <ul> <li> Global and local footprint of category experts and marketing science teams.</li> <li> Unique granular data models which help optimize Below the Line (BTL) and Above the Line (ATL) impact accurately.</li> <li> Modules to measure short-term and long-term total impact of Media and Halo effect across the portfolio.</li> <li> Measure sales lift from specific media campaigns and geographies to quantify performance.</li> <li> A forward-looking cloud-based application enabling scenarios and optimization for Media planning.</li> </ul> </li> </ul> <p> “We are excited about this expansion as we continue to make investments in our Media division. NIQ has a legacy of providing best-in-class marketing and analytic solutions for over 100 years, fueled by our superior global data, expert teams and deep knowledge of our clients’ brands. We have successfully forged deep partnerships with leading publishers and will continue to make investments in our analytics platform and expand our coverage and data to offer world-class marketing measurement solutions to our clients,” said <strong>Lana Busignani General Manager, Global Media, NIQ</strong>.</p> <p> The launch of MMM, as part of NIQ’s Media portfolio, builds on our mission to provide the most complete understanding of consumers and enables our clients to convert insights to action. We have also expanded our services to offer <strong>Matched Market testing (MMT),</strong> helping clients measure the sales effect of a media campaign in a live environment before rollout. NIQ will continue to build upon our enablement solutions through our rich ecosystem of data, leading tech and AI capabilities and expertise to drive growth for our clients and retail partners.</p> <p> <strong><em>About NIQ:</em></strong></p> <p> NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.</p> <p> For more information, please visit <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.niq.com%2F&esheet=54138583&newsitemid=20241022606366&lan=en-US&anchor=www.niq.com&index=1&md5=f5b27310194c1a48a899a959e5113cb8" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank">www.niq.com</a></p> </div> <div> <h2> Contacts</h2> <p> <strong>Media:</strong><br /> <strong>Sweta Patra</strong><br /> <a href="mailto:Sweta.patra@nielseniq.com" referrerpolicy="unsafe-url" rel="nofollow" shape="rect" target="_blank"><strong>Sweta.patra@nielseniq.com</strong></a></p> </div> </div> <div class="subjects"> <ul class="subject-list"> <li><a href="/en/subject/products-services.html">Products & Services News</a></li> </ul> </div> <div class="clear"></div> <div class="commentbox"> <wb:comments url="auto" border="y" width="auto" skin="blue" appkey="3616646312" ></wb:comments> </div> </div> <div class="span3 sidebar"> <div class="widget"> <h3>Business Wire Weibo</h3> <wb:follow-button uid="2676312451" type="red_2" width="136" height="24" ></wb:follow-button> </div> <div class="widget"> <h3>Industries</h3> <ul class="industry"> <li><a href="/en/industry/corporate-social-responsibility">Corporate Social Responsibility</a></li> <li><a href="/en/industry/manufacturing">Manufacturing</a></li> <li><a href="/en/industry/chemical">Chemical</a></li> <li><a href="/en/industry/health-pharmaceutical">Health and Pharmaceutical</a></li> <li><a href="/en/industry/property">Property</a></li> <li><a href="/en/industry/travel">Travel</a></li> <li><a href="/en/industry/automotive">Automotive</a></li> <li><a href="/en/industry/life-entertainment">Life and Entertainment</a></li> <li><a href="/en/industry/energy-environmental">Energy and Environmental</a></li> <li><a href="/en/industry/retail">Retail</a></li> <li><a href="/en/industry/transportation">Transportation</a></li> <li><a href="/en/industry/business-ecommerce">Business and E-commerce</a></li> <li><a href="/en/industry/communications-media">Communications and Media</a></li> <li><a href="/en/industry/metals-mining">Metals and Mining</a></li> <li><a href="/en/industry/finance">Finance</a></li> <li><a href="/en/industry/technology">Technology</a></li> <li><a href="/en/industry/sports">Sports</a></li> <li><a href="/en/industry/education">Education</a></li> <li><a href="/en/industry/art-culture">Art and Culture</a></li> <li><a href="/en/industry/legal">Legal</a></li> </ul> </div> <div class="widget"> <h3>Latest Releases</h3> <ul class="story"> <li><span class="time">2025-02-18 16:29</span><br/><a href="/en/news/58961.html">Venture Global Announces Commencement of Commercial Operations at Calcasieu Pass</a></li> <li><span class="time">2025-02-18 16:25</span><br/><a href="/en/news/58960.html">NIQ Navigates Clients Forward with Strategic Analytics & Insights Solutions</a></li> <li><span class="time">2025-02-18 16:21</span><br/><a href="/en/news/58959.html">Azizi Developments Announces Sales Launch for Burj Azizi, the World’s Second-Tallest Tower at 725m</a></li> <li><span class="time">2025-02-18 16:05</span><br/><a href="/en/news/58958.html">Galderma’s Nemluvio® (Nemolizumab) Granted Marketing Authorization in the United Kingdom and Switzerland for Moderate-to-Severe Atopic Dermatitis and Prurigo Nodularis</a></li> <li><span class="time">2025-02-18 10:47</span><br/><a href="/en/news/58957.html">Ruler of Ras Al Khaimah, UAE, Says ‘Science is the Bedrock Upon Which We Build a Sustainable Future’ During Opening Address at 16th International Workshop on Advanced Materials</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div>   <div id="footer" class="hidden-phone"> <div class="wrap"> <div class="container"> <div class="full_980 relative">  <a href="#" id="totop_btn" class="visible-desktop visible-tablet"></a>   <div class="footer_top"> <div class="col940"> <div class="row"> <div class="span6"> <h4>Shanghai Office</h4> <p class="foot_home">Rm 1502 Xincheng Mansion, No. 167 Jiangning Rd, Shanghai, China</p> <p class="foot_phone">+86 21 5239 8905</p> <p class="foot_email"><a href="mailto:sh@businesswirechina.com">sh@businesswirechina.com</a></p> </div> <div class="span6"> <h4>Business Wire Hong Kong</h4> <p class="foot_home">51/F Hopewell Centre, 183 Queen's Road East<br/>Wan Chai, Hong Kong</p> <p class="foot_phone">+852 3602 3091</p> <p class="foot_email"><a href="mailto:hk@businesswire.com">hk@businesswire.com</a></p> </div> </div> </div> </div>   <div class="footer_bottom"> <div class="fleft"> <div class="copyright">© 2008-2016 Interfax Business Wire Service, all rights reserved.</div> </div> <div class="clear"></div> </div>  </div> </div> </div> </div> <script type="text/javascript"> var _gaq = _gaq || []; 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NIQ Launches Marketing Mix Modeling Solutions, Expanding its Media Division - Business Wire China