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studioID’s brand to demand blog — springboard

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Walter Thompson, once said, “We need ...</p> <div class="card__meta"> <span class="card__read-more">Read more</span> <span class="card__read-time">4 Mins Read</span> </div> </a> </div> </div> <div class="col-md-4 col-sm-6"> <div class="card"> <a class="card__media" href="https://www.studioid.com/springboard/pov/springboard-top-50-content-marketing-brands-of-2024/"> <img class="card__image" width="736" height="493.12" loading="lazy" src="https://s10023.cdn.ncms.io/wp-content/themes/studioid-v3/assets/images/placeholder-c717db4c44b8997085af.webp" srcset="https://assets.studioid.com/images/Zz01MDAwMGUzMmI4YjYxMWVmOTBhMDIyYzcyNjcyNzBmMw==?width=736&amp;height=494, https://assets.studioid.com/images/Zz01MDAwMGUzMmI4YjYxMWVmOTBhMDIyYzcyNjcyNzBmMw==?width=1472&amp;height=987 2x" alt="springboard Top 50 Content Marketing Brands of 2024" /> </a> <a class="category" href="https://www.studioid.com/springboard/category/pov/">POV</a> <a class="card__content" href="https://www.studioid.com/springboard/pov/springboard-top-50-content-marketing-brands-of-2024/"> <h3 class="card__title">springboard Top 50 Content Marketing Brands of 2024</h3> <p class="card__excerpt">Presenting the third annual springboard Top 50 list: a celebration of the best content marketing brands across the landscape. 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Check back each day in December as we count down the 12 best holiday marketing campaigns of all time.Successful holiday campaigns don’t just spread cheer; they build emotional connections, drive sales, and create memories that last ...</p> <div class="card__meta"> <span class="card__read-more">Read more</span> <span class="card__read-time">10 Mins Read</span> </div> </a> </div> </div> <div class="col-xs-12 text-center"> <button class="button button--outline springboard-listing__loadmore">Load More</button> </div> </div> </div> </div> <div class="subscribe-popup"> <div class="subscribe"> <button class="subscribe__close"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="none"><path d="M0 .943L.943 0 8 7.057 15.057 0 16 .943 8.943 8 16 15.057l-.943.943L8 8.943.943 16 0 15.057 7.057 8 0 .943z"/></svg> </button> <h4 class="subscribe__title">Subscribe for updates</h4> <p class="subscribe__subtitle">Subscribe to receive marketing insights, industry intel, and proprietary 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