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class='instagram' target='_blank' href='https://www.instagram.com/innvision.ro/' title='Instagram'>Instagram</a></li><li><a class='linkedin' target='_blank' href='https://www.linkedin.com/company/innvision-ro' title='Linked In'>Linked In</a></li></ul></div></div><div class="gt3_right_bar"></div><div class="site_wrapper fadeOnLoad"><div class="main_wrapper port_main_wrapper"><div class="port_simple_single_wrapper content_wrapper"><div class="port_simple_top align_center"></div><div class="container single_page is_page no-sidebar"><div class="content_block row"><div class="fl-container "><div class="row"><div class="posts-block "><div class="contentarea single_content single_page single_post"><article class='contentarea single_contentarea'><h6 class='hidden_title'>Mantrix</h6><div class="wpb-content-wrapper"><div data-vc-full-width="true" data-vc-full-width-init="false" data-vc-stretch-content="true" class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp vc_custom_1597328220977 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1496316428975"><div class="wpb_wrapper"></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp vc_custom_1496316537860"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner vc_custom_1496316428975"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1535873784826 gt3_heading" ><div class="wpb_wrapper"><h3>Client</h3></div></div><div class="gt3_spacing"><div class="gt3_spacing-height gt3_spacing-height_default" style="height:11px;"></div></div><div style="font-size: 18px;line-height: 30px;text-align: left" class="vc_custom_heading vc_custom_1560226411489" ><a href="https://innvision.ro/servicii-de-branding/" title="Branding.">Branding</a></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1496310354312"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1597327041483" ><div class="wpb_wrapper"><p>Brandul Mantrix își asumă rolul de pionier în domeniul frumuseții masculine. Prin intermediul serviciilor oferite în cadrul clinicii, Mantrix își propune să îi ajute pe bărbați să capete mai multă încredere în propria persoană.</p><p>Clinica se adresează bărbaților din județul Iași și nu numai, ce își doresc să se redefinească, să se simtă mai tineri și mai încrezători în forțele proprii. Aceștia pot apela servicii de transformare, tratamente faciale și corporale profesionale, tratamente de relaxare și programe personalizate.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp vc_custom_1560226063138"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner vc_custom_1496311226705"><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1496311348624"><div class="wpb_wrapper"><div class="gt3_meta_values_wrapper vc_custom_1597331615857 horizontal align_left"><div class="gt3_meta_values_item"> <span class="gt3_meta_values_title">Nume:</span> MANTRIX</div><div class="gt3_meta_values_item"> <span class="gt3_meta_values_title">Client:</span> NEW MANTRIX S.R.L.</div><div class="gt3_meta_values_item"> <span class="gt3_meta_values_title">An:</span> 2020</div><div class="gt3_meta_values_item"> <span class="gt3_meta_values_title">Rolul nostru:</span> Branding, Website, Graphic Design, Social Media Marketing</div></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp vc_custom_1560226083066"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner vc_custom_1496316801592"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1543563126696 gt3_heading" ><div class="wpb_wrapper"><h3>Work</h3></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1496316805414"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1597327092682" ><div class="wpb_wrapper"><p class="p"><span lang="RO">Clinica de înfrumusețare Mantrix își dorește să doboare stereotipuri și să revoluționeze domeniul de beauty adresat bărbaților. În acest sens, procesul de branding a fost realizat pornind de la valorile brandului: eleganță, masculinitate, încredere, siguranță și transformare.</span></p><p class="p"><span lang="RO">Identitatea vizuală oferă o imagine unitară clinicii, aceasta fiind aliniată la nivelul tuturor canalelor de comunicare utilizate. Culorile și simbolurile alese contribuie la setarea foarte clară a publicului căruia i se adresează. </span></p></div></div></div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" data-vc-stretch-content="true" class="vc_row wpb_row vc_row-fluid gt3_fullwidth_row vc_custom_1560226090723 vc_row-no-padding vc_row-o-equal-height vc_row-flex"><div class="wpb_animate_when_almost_visible wpb_fadeInLeft fadeInLeft wpb_column vc_column_container vc_col-sm-12 vc_col-has-fill"><div class="vc_column-inner vc_custom_1535874524420"><div class="wpb_wrapper"><div class="wpb_single_image wpb_content_element vc_align_left wpb_animate_when_almost_visible wpb_fadeInLeft fadeInLeft"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="1920" height="700" src="https://innvision.ro/wp-content/uploads/2020/08/mantrix.ro-cover-RGB-final-1.png" class="vc_single_image-img attachment-full" alt="" title="mantrix.ro-cover-RGB-final-1" srcset="https://innvision.ro/wp-content/uploads/2020/08/mantrix.ro-cover-RGB-final-1.png 1920w, https://innvision.ro/wp-content/uploads/2020/08/mantrix.ro-cover-RGB-final-1-300x109.png 300w, https://innvision.ro/wp-content/uploads/2020/08/mantrix.ro-cover-RGB-final-1-1024x373.png 1024w, https://innvision.ro/wp-content/uploads/2020/08/mantrix.ro-cover-RGB-final-1-768x280.png 768w, https://innvision.ro/wp-content/uploads/2020/08/mantrix.ro-cover-RGB-final-1-1536x560.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div></figure></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1597327125818 gt3_heading" ><div class="wpb_wrapper"><h3>Logo</h3><div id="gtx-trans" style="position: absolute; left: -134px; top: 43.7188px;"><div class="gtx-trans-icon"></div></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1597327482208" ><div class="wpb_wrapper"><p>În conceperea semnăturii grafice pentru brandul Mantrix, <strong>am îmbinat simbolul masculin (♂) cu logotextul</strong>, oferind brandului eleganță și o poziționare puternică, premium. Bineînțeles, simbolul păstrează și semnificațiile atribuite acestuia în mod obișnuit, anume <strong>reprezentarea scutului</strong> și <strong>suliței</strong> purtate de zeul roman Marte. Astfel, logo-ul transmite <strong>putere, masculinitate </strong>și<strong> siguranță. </strong></p><div id="gtx-trans" style="position: absolute; left: 180px; top: 62px;"><div class="gtx-trans-icon"></div></div></div></div><div class="wpb_single_image wpb_content_element vc_align_left"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="1200" height="750" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-28.png" class="vc_single_image-img attachment-full" alt="" title="innvision.ro-portofoliu-mantrix-28" srcset="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-28.png 1200w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-28-300x188.png 300w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-28-1024x640.png 1024w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-28-768x480.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></div></figure></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1560225816383"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1560226214163 gt3_heading" ><div class="wpb_wrapper"><h3>Paleta cromatică</h3></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1597327491561" ><div class="wpb_wrapper"><p>Culoarea de bază a identității este reprezentată de o <strong>nuanță de albastru închis</strong>, utilizată pentru a evidenția <strong>stilul masculin</strong> și <strong>caracterul puternic al brandului</strong>. Culoarea transmite eleganță, masculinitate și, în același timp, un anume rafinament specific bărbătesc. Această nuanță are rolul de a susține și a evidenția celelalte nuanțe utilizate în cadrul identității.</p><p><strong>Caring Emerald</strong> are rolul de a evidenția sentimentul de încredere pe care bărbații îl pot dobândi dacă aleg clinica de transformare Mantrix. De asemenea, asocierea pe care o creează cu piatra prețioasă a cărui nume îl poartă adaugă aspectul elegant, îndrăzneț al brandului. Aflată la interferența dintre verde și albastru, această nuanță are rolul de a transmite, pe de o parte, rafinament și, pe de altă parte, confort, armonie, balans.</p><p>Pentru identitatea Mantrix, <strong>nuanța de auriu</strong> este utilizată pentru a scoate în prim plan <strong>caracterul premium</strong> al clinicii. Nuanța aleasă evidențiază o anumită exclusivitate, iar substratul portocaliu pe care se bazează îi oferă masculinitatea specifică Mantrix.</p><p>O altă semnificație pe care nuanța <strong>Golden Man</strong> o aduce poate fi aceea de <strong>sănătate, tinerețe, prospețime</strong>. Fiind o culoare destul de puternică, aceasta evidențiază starea de bine pe care bărbații o pot obține în urma unei vizite în cadrul clinicii.</p></div></div><div class="wpb_single_image wpb_content_element vc_align_left wpb_animate_when_almost_visible wpb_fadeInDown fadeInDown vc_custom_1597331550908"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="2000" height="1500" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-31.png" class="vc_single_image-img attachment-full" alt="" title="innvision.ro-portofoliu-mantrix-31" srcset="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-31.png 2000w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-31-300x225.png 300w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-31-1024x768.png 1024w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-31-768x576.png 768w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-31-1536x1152.png 1536w" sizes="(max-width: 2000px) 100vw, 2000px" /></div></figure></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp vc_custom_1496316886395"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner vc_custom_1496316801592"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1535877629530 gt3_heading" ><div class="wpb_wrapper"><h3>Extensie a identității</h3></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8"><div class="vc_column-inner vc_custom_1496316805414"><div class="wpb_wrapper"></div></div></div></div><div data-vc-full-width="true" data-vc-full-width-init="false" data-vc-stretch-content="true" class="vc_row wpb_row vc_row-fluid gt3_fullwidth_row vc_custom_1535877544023 vc_row-no-padding vc_row-o-equal-height vc_row-flex"><div class="wpb_animate_when_almost_visible wpb_fadeInLeft fadeInLeft wpb_column vc_column_container vc_col-sm-12 vc_col-has-fill"><div class="vc_column-inner vc_custom_1535876809838"><div class="wpb_wrapper"><div class="wpb_single_image wpb_content_element vc_align_center wpb_animate_when_almost_visible wpb_fadeInLeft fadeInLeft"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="2500" height="2000" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-14.jpg" class="vc_single_image-img attachment-full" alt="" title="innvision.ro-portofoliu-mantrix-14" srcset="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-14.jpg 2500w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-14-300x240.jpg 300w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-14-1024x819.jpg 1024w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-14-768x614.jpg 768w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-14-1536x1229.jpg 1536w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-14-2048x1638.jpg 2048w" sizes="(max-width: 2500px) 100vw, 2500px" /></div></figure></div><div class="grid_gallery_wrapper personal_preloader grid_3215 " data-uniqid="3215" data-perload="4"><div class="grid_gallery personal_preloader masonry_is_on grid_columns2" data-pad="15px" data-perload="4" data-overlay=""><div class="grid-item element anim_el anim_el2 loading grid_block2preload"><div class="grid_item_inner"> <a class="swipebox" href="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-25-scaled.jpg" title="innvision.ro-portofoliu-mantrix-25" data-description=""></a> <img decoding="async" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-25-scaled-800x533.jpg" alt="innvision.ro-portofoliu-mantrix-25" class="grid_gallery_thmb"/><div class="grid_overlay"></div><div class="img-preloader"></div></div></div><div class="grid-item element anim_el anim_el2 loading grid_block2preload"><div class="grid_item_inner"> <a class="swipebox" href="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-26.png" title="innvision.ro-portofoliu-mantrix-26" data-description=""></a> <img decoding="async" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-26-800x533.png" alt="innvision.ro-portofoliu-mantrix-26" class="grid_gallery_thmb"/><div class="grid_overlay"></div><div class="img-preloader"></div></div></div></div></div><div class="wpb_single_image wpb_content_element vc_align_center wpb_animate_when_almost_visible wpb_fadeInLeft fadeInLeft"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="3000" height="2250" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-07.png" class="vc_single_image-img attachment-full" alt="" title="innvision.ro-portofoliu-mantrix-07" srcset="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-07.png 3000w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-07-300x225.png 300w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-07-1024x768.png 1024w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-07-768x576.png 768w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-07-1536x1152.png 1536w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-07-2048x1536.png 2048w" sizes="(max-width: 3000px) 100vw, 3000px" /></div></figure></div><div class="grid_gallery_wrapper personal_preloader grid_8382 " data-uniqid="8382" data-perload=""><div class="grid_gallery personal_preloader masonry_is_on grid_columns2" data-pad="15px" data-perload="" data-overlay=""><div class="grid-item element anim_el anim_el2 loading grid_block2preload"><div class="grid_item_inner"> <a class="swipebox" href="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-10-scaled.jpg" title="innvision.ro-portofoliu-mantrix-10" data-description=""></a> <img decoding="async" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-10-scaled-800x1114.jpg" alt="innvision.ro-portofoliu-mantrix-10" class="grid_gallery_thmb"/><div class="grid_overlay"></div><div class="img-preloader"></div></div></div><div class="grid-item element anim_el anim_el2 loading grid_block2preload"><div class="grid_item_inner"> <a class="swipebox" href="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-11-scaled.jpg" title="innvision.ro-portofoliu-mantrix-11" data-description=""></a> <img decoding="async" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-11-scaled-800x1114.jpg" alt="innvision.ro-portofoliu-mantrix-11" class="grid_gallery_thmb"/><div class="grid_overlay"></div><div class="img-preloader"></div></div></div></div></div><div class="wpb_single_image wpb_content_element vc_align_center wpb_animate_when_almost_visible wpb_fadeInLeft fadeInLeft"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="2560" height="1876" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-30-scaled.jpg" class="vc_single_image-img attachment-full" alt="" title="innvision.ro-portofoliu-mantrix-30" srcset="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-30-scaled.jpg 2560w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-30-scaled-300x220.jpg 300w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-30-scaled-1024x750.jpg 1024w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-30-scaled-768x563.jpg 768w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-30-scaled-1536x1126.jpg 1536w, https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-30-scaled-2048x1501.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></div></figure></div><div class="grid_gallery_wrapper personal_preloader grid_4847 " data-uniqid="4847" data-perload="4"><div class="grid_gallery personal_preloader masonry_is_on grid_columns3" data-pad="15px" data-perload="4" data-overlay=""><div class="grid-item element anim_el anim_el2 loading 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principiile stabilite la nivel de branding. </span></p><p class="paragraf"><span lang="RO">Construit ca un website de prezentare, acesta a fost ulterior adaptat pentru a cuprinde principalele servicii și abonamente disponibile ca produse pe care clienții le pot rezerva în avans, online.</span></p></div></div><div class="gt3_spacing"><div class="gt3_spacing-height gt3_spacing-height_default" style="height:22px;"></div></div><div class="wpb_single_image wpb_content_element vc_align_left wpb_animate_when_almost_visible wpb_fadeInDown fadeInDown"><figure class="wpb_wrapper vc_figure"> <a href="https://bcstomart.com/" target="_blank" class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="2500" height="2000" src="https://innvision.ro/wp-content/uploads/2020/08/innvision.ro-portofoliu-mantrix-22.png" class="vc_single_image-img attachment-full" alt="" title="innvision.ro-portofoliu-mantrix-22" 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