Bluesky overtakes Threads as people seek refuge from Elon Musk

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Bluesky user numbers have more than doubled since the US election, and the social network is now pulling in about a million new people a day. This week it overtook Threads, operated by Meta, in daily active users in the US. The proximate cause is people seeking …" /> <meta property="og:url" content="https://www.tortoisemedia.com/2024/11/22/bluesky-overtakes-threads-as-people-seek-refuge-from-elon-musk/" /> <meta property="og:site_name" content="Tortoise" /> <meta property="article:published_time" content="2024-11-22T07:08:28+00:00" /> <meta property="article:modified_time" content="2024-11-22T08:29:49+00:00" /> <meta property="og:updated_time" content="2024-11-22T08:29:49+00:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="There is now a de-facto alternative to X. Bluesky user numbers have more than doubled since the US election, and the social network is now pulling in about a million new people a day. 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tp.push(["addHandler", "checkoutComplete", onCheckoutComplete]); tp.push(["addHandler", "checkoutClosed", onCheckoutClosed]); tp.push(["addHandler", "checkoutSelectTerm", onCheckoutSelectTerm]); tp.push(["addHandler", "checkoutStateChange", onCheckoutStateChange]); tp.push(["addHandler", "startCheckout", onStartCheckout]); tp.push(["addHandler", "submitPayment", onSubmitPayment]); /* user login events */ tp.push(["addHandler", "loginSuccess", setUserState]); tp.push(["addHandler", "loginFailed", setUserState]); tp.push(['init', init]); sendPianoData(); setupMeters(); function pushEventToDataLayer(eventName, data) { if (typeof dataLayer !== 'undefined') { dataLayer.push({event: 'piano_' + eventName, data: data}); } } function crossLinkGA() { // https://docs.piano.io/integrating-with-google-analytics/ // This MUST include the correct GA ID // An item gaCrossDomainLinkingID must be pushed to the Data Layer via GTM or Site dataLayer.push({'gaCrossDomainLinkingID':'UA-126315606-1'}); if (typeof window.gaCrossDomainLinkingID === 'undefined') { if (typeof dataLayer !== 'undefined') { var el = dataLayer.find(element => element.gaCrossDomainLinkingID !== 'undefined'); var gaCrossDomainLinkingID = el.gaCrossDomainLinkingID; console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: #bada55', '(From data layer)', gaCrossDomainLinkingID); } } else { var gaCrossDomainLinkingID = window.gaCrossDomainLinkingID; console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: #bada55', '(From settings)', gaCrossDomainLinkingID); } if (typeof gaCrossDomainLinkingID !== 'undefined') { tp.enableGACrossDomainLinking(gaCrossDomainLinkingID); if (tp.gaClientId) { console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: green', 'Successfully linked', tp.gaClientId); } else { console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: red', "Failed to link"); } } else { console.log('%c Piano GA Cross Domain Linking', 'background: #222; color: orange', "No gaCrossDomainLinkingID found"); } } function init() { crossLinkGA(); attachEventListeners(); tp.pianoId.registerCallback('extendedUserLoaded', function (user) { console.log('%c Piano User', 'background: #222; color: #cccccc', user); if (typeof dataLayer !== 'undefined') { dataLayer.push({'piano_user': user}); dataLayer.push({event: 'piano_user_updated'}); } // This is needed for triggering third party code such as Hyvor or Podcast.co var event = new CustomEvent("PianoUserLoaded", { detail: { user: user } }); window.dispatchEvent(event); }) if (!tp.pianoId.isUserValid() && fetchTokenFromQuery()) { tp.pianoId.loginByToken(fetchTokenFromQuery()); } // Set the initial logged in state setUserState(); // Check access: // https://docs.piano.io/checking-access/#check-access-js } function fetchTokenFromQuery() { let paramsString = window.location.search let searchParams = new URLSearchParams(paramsString) let token = searchParams.get("token") return token } function sendPianoData() { // If the content is native advertising tp.push(["setContentIsNative", false]); // The AAM Zone tp.push(["setZone", "Web"]); console.log('%cPiano', 'background: #222; color: #bada55', 'Loaded Piano object'); // Read some metadata from the head and send it to Piano so it can use it in an experience // !!!!!!!!!!!!! needs meta data in goody labs to know content is free or paid var accessMeta = document.querySelector("meta[property='pugpig:access']"); if (accessMeta) { var accessValue = accessMeta.getAttribute('content'); console.log('%c Piano setCustomVariable', 'background: #222; color: #bada55', 'PageAccess: ' + accessMeta.getAttribute('content')); tp.push(["setCustomVariable", "PageAccess", accessValue]); } // Push tags // Test via tp.tags var accessTagsMeta = document.querySelectorAll("meta[property='pugpig:tag']"); if (accessTagsMeta && accessTagsMeta.length > 0) { var tags = []; accessTagsMeta.forEach(item => { tags.push(item.getAttribute('content')); }) if (tags) { tp.push(["setTags", tags]); console.log('%cPiano setCustomTag', 'background: #222; color: #bada55', tags); } } // Push custom variables // Test via tp.customVariables var accessVariablessMeta = document.querySelectorAll("meta[property='pugpig:access:variables']"); if (accessVariablessMeta && accessVariablessMeta.length > 0) { accessVariablessMeta.forEach(item => { var n = item.getAttribute('name'); var c = item.getAttribute('content'); if (n && c) { tp.push(["setCustomVariable", n, c]); console.log('%cPiano setCustomVariable', 'background: #222; color: #bada55', n + ': ' + c); } }) } // Push author meta // Note that only one author can be passed for each page – arrays are not permitted. var accessAuthorMeta = document.querySelector("meta[name='author']"); if (accessAuthorMeta) { var accessAuthorValue = accessAuthorMeta.getAttribute('content'); console.log('%cPiano setContentAuthor', 'background: #222; color: #bada55', 'Author: ' + accessAuthorMeta.getAttribute('content')); tp.push(["setContentAuthor", accessAuthorValue]); } // Push section meta var accessSectionMeta = document.querySelector("meta[name='section']"); if (accessSectionMeta) { var accessSectionValue = accessSectionMeta.getAttribute('content'); console.log('%cPiano setContentSection', 'background: #222; color: #bada55', 'Section: ' + accessSectionMeta.getAttribute('content')); tp.push(["setContentSection", accessSectionValue]); } } function setUserAccess(access) { if (document.body.dataset.unknownAccess == "false" && document.body.dataset.hasAccess == "true") { console.log("User already granted access"); return; } document.body.dataset.unknownAccess = false; document.body.dataset.hasAccess = access; if (typeof dataLayer !== 'undefined') { if (access) { dataLayer.push({'has_access': true}); if (tp.pianoId.isUserValid()) { dataLayer.push({'authStatus': 'Active'}); dataLayer.push({event: 'auth_status_updated'}); } } else { if (tp.pianoId.isUserValid()) { dataLayer.push({'authStatus': 'Lapsed'}); dataLayer.push({event: 'auth_status_updated'}); } } } } function setupMeters() { // Docs here: // https://docs.piano.io/callbacks/#activeevent tp.push(["addHandler", "meterActive", function(meterData) { setUserAccess(true); console.log('%cPiano Allow Access', 'background: #222; color: #cccccc', "Meter" + name); var message = "You've seen " + meterData.views + " out of " + meterData.maxViews + " free articles. You have " + meterData.viewsLeft + " articles left."; console.log('%cPiano Meter', 'background: #222; color: #cccccc', message); var element = document.querySelector('#pp-subs-meter-active') if (element) { element.innerText = message; } }]); tp.push(["addHandler", "meterExpired", function(meterData){ var message = "Bad news! You've seen " + meterData.views + " out of " + meterData.maxViews + " free articles."; console.log('%cPiano Meter', 'background: #222; color: #cccccc', message); var element = document.querySelector('#pp-subs-meter-expired') if (element) { element.innerText = message; } }]); } function setUserState() { tp.pianoId.isUserValid() ? setUserLoggedIn() : setUserLoggedOut() // If we have the My Account Div or Reset Password Div, show it showStandardElements() } function onRegistrationSuccess(data) { pushEventToDataLayer('registrationSuccess', data); console.log('%cPiano', 'background: #222; color: #bada55', 'registrationSuccess', data); } function onCheckoutSelectTerm(data) { pushEventToDataLayer('checkoutSelectTerm', data); console.log('%cPiano', 'background: #222; color: #bada55', 'checkoutSelectTerm', data); } function onCheckoutStateChange(data) { pushEventToDataLayer('checkoutStateChange', data); console.log('%cPiano', 'background: #222; color: #bada55', 'checkoutStateChange', data); } function onShowOffer(data) { pushEventToDataLayer('showOffer', data); console.log('%cPiano', 'background: #222; color: #bada55', 'showOffer', data); } function onStartCheckout(data) { pushEventToDataLayer('startCheckout', data); console.log('%cPiano', 'background: #222; color: #bada55', 'startCheckout', data); } function onSubmitPayment(data) { pushEventToDataLayer('submitPayment', data); console.log('%cPiano', 'background: #222; color: #bada55', 'submitPayment', data); } function onCheckoutComplete(data) { pushEventToDataLayer('onCheckoutComplete', data); document.body.dataset.checkoutComplete = true console.log('%cPiano', 'background: #222; color: #bada55', 'checkoutComplete', data); setUserState(); } function onCheckoutClosed(data) { pushEventToDataLayer('onCheckoutClosed', data); setUserState(); console.log('%cPiano', 'background: #222; color: #bada55', 'checkoutClosed', data); } function setUserLoggedIn() { document.body.dataset.loggedIn = true document.body.dataset.loggedOut = false document.body.dataset.unknownAccess = true; console.log('%cPiano', 'background: #222; color: #bada55', 'setUserLoggedIn'); // Check that a user has access to elements if they are protected by a certain resource ID checkUserHasAccessToResource(); // This allows us to get the custom fields const params = {}; console.log('%cPiano', 'background: #222; color: #bada55', 'Using form ' + "ExtendedPropertiesFields"); params.formName = "ExtendedPropertiesFields"; tp.pianoId.loadExtendedUser(params) } function setUserLoggedOut() { document.body.dataset.loggedIn = false document.body.dataset.loggedOut = true document.body.dataset.hasAccess = false; document.body.dataset.checkoutComplete = false console.log('%cPiano', 'background: #222; color: #bada55', 'setUserLoggedOut'); } function checkUserHasAccessToResource() { // this resource id was taken from meta tag which was set from cms pugpig site piano configuration. for production it's RRXGR9Q const resource_id = 'RRXGR9Q' const params = { rid : resource_id }; const callback = function(response) { if (response.access && response.access.granted) { // the user has access console.log('%cPiano', 'background: #222; color: #bada55', 'userHasAccess: ' + resource_id + ' True'); setUserAccess(true); } else { // the user does not have access console.log('%cPiano', 'background: #222; color: #bada55', 'userHasAccess: ' + resource_id + ' False'); setUserAccess(false); } } tp.api.callApi("/access/check", params, callback); } function handlePianoState() { if(!tp.pianoId.isUserValid()) { return tp.pianoId.show({ loggedIn: setUserLoggedIn }) } tp.pianoId.logout() setUserLoggedOut() } function showStandardElements() { if (tp.pianoId.isUserValid()) { let element = document.querySelector('#pp-subs-myaccount-modal') if (element) { console.log('%c Piano', 'background: #123; color: green', 'Show My Account'); tp.myaccount.show({ displayMode: 'inline', containerSelector: '#pp-subs-myaccount-modal' }) } } let element = document.querySelector('#pp-subs-restorepassword-modal') if (element) { console.log('%cPiano', 'background: yellow; color: green', 'Show Restore Password'); tp.pianoId.show({ screen: 'restore', displayMode: 'inline', containerSelector: '#pp-subs-restorepassword-modal' }); 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It looks like you're using an ad blocker that may prevent our website from working properly. To receive the best Tortoise experience possible, please make sure any blockers are switched off and refresh the page.</p> <p>If you have any questions or need help, let us know at <a>memberhelp@tortoisemedia.com</a></p> </div> <article class="tm-article tm-article--post "> <header class="tm-article__header tm-article__header-text_top"> <div class="tm-article__wrapper"> <div class="tm-article__header-group"> <div class="tm-article__breadcrumb"><a href=https://www.tortoisemedia.com/2024/11/22/bluesky-overtakes-threads-as-people-seek-refuge-from-elon-musk/">Bluesky overtakes Threads as people seek refuge from Elon Musk</a></div> <div class="tm-article__info"> <p class="tm-article__kicker tm-label" style="color: #2896b4">TECHNOLOGY</p> <p class="tm-article__date">Friday 22 November 2024</p> </div> <h1 class="tm-article__headline" >Bluesky overtakes Threads as people seek refuge from Elon Musk</h1> <div class="tm-article__authors"> <div class="tm-article__author"> <a href="/contributor/xavier-greenwood/"> <img width="1000" height="1000" src="https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG.jpg" class="attachment-full-size size-full-size" alt="" loading="lazy" srcset="https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG.jpg 1000w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG-300x300.jpg 300w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG-150x150.jpg 150w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG-768x768.jpg 768w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG-475x475.jpg 475w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG-700x700.jpg 700w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG-210x210.jpg 210w, https://www.tortoisemedia.com/wp-content/uploads/sites/3/2021/03/XG-546x546.jpg 546w" sizes="(max-width: 1000px) 100vw, 1000px" /> </a> <div> <p>Producer and Reporter</p> <a href="/contributor/xavier-greenwood">Xavier Greenwood</a> </div> </div> </div> <ul class="tm-topics"> <li class="tm-topic tm-topic--big-five tm-topic--technology"> <a href="/topic/technology/">Technology</a> </li> <li class="tm-topic tm-topic--hash-tag"> <a href="/topic/social-media/">#SocialMedia</a> </li> </ul> </div> </div> <div class="tm-article__details" > <div class="tm-article__social"> <ul data-url=https://www.tortoisemedia.com/2024/11/22/bluesky-overtakes-threads-as-people-seek-refuge-from-elon-musk/ class="tm-social-links"> <li class="tm-social-links__item tm-social-links__item--twitter"><a href="https://twitter.com/share?url=https://www.tortoisemedia.com/2024/11/22/bluesky-overtakes-threads-as-people-seek-refuge-from-elon-musk/" class="twitter" id="twitter" rel="noreferrer" aria-label="Share this on Twitter" target="_blank">Twitter</a></li> <li class="tm-social-links__item tm-social-links__item--facebook"><a href="https://www.facebook.com/sharer.php?u=https://www.tortoisemedia.com/2024/11/22/bluesky-overtakes-threads-as-people-seek-refuge-from-elon-musk/" class="facebook" id="facebook" rel="noreferrer" aria-label="Share this on Facebook" target="_blank">Facebook</a></li> <li class="tm-social-links__item tm-social-links__item--linkedin"><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.tortoisemedia.com/2024/11/22/bluesky-overtakes-threads-as-people-seek-refuge-from-elon-musk/" class="instagram" id="instagram" rel="noreferrer" aria-label="Share this on LinkedIn" target="_blank">Linked In</a></li> <li class="tm-social-links__item tm-social-links__item--mail"><a href="mailto:?subject=Bluesky overtakes Threads as people seek refuge from Elon Musk&body=https://www.tortoisemedia.com/2024/11/22/bluesky-overtakes-threads-as-people-seek-refuge-from-elon-musk/" class="mail" id="mail" aria-label="Share this via email" >Email</a></li> </ul> </div> </div> </header> <main class="tm-article__body" id="main"> <div class="pp-content__body pp-subs pp-subs__post-start"> <p class="has-drop-cap">There is now a de-facto alternative to X. Bluesky user numbers have more than doubled since the US election, and the social network is now <a href="https://www.npr.org/2024/11/19/g-s1-34898/bluesky-traffic-surge-after-election">pulling</a> in about a million new people a day. This week it overtook Threads, operated by Meta, in daily active users in the US. The proximate cause is people seeking to detach themselves from X after Elon Musk helped Trump to victory in this month’s election. The irony is that Bluesky began inside X. Musk’s predecessor, Jack Dorsey, conceived of Bluesky in 2019 as a research project to decentralise Twitter. Two years later it launched as its own company with Jay Graber, whose Mandarin name means “blue sky”, as CEO. For now, the site is still a young pretender. Bluesky’s 20 million users pale in comparison to the 600 million people Musk says are on X. But some may value a quieter life.</p> </div> <div class="pp-content__body pp-subs pp-subs__post-end"> <div class="wp-container-1 wp-block-group has-mouse-background-color has-background"> <h5 class="has-shadow-color has-text-color">aLSO, <strong>in <a href="https://www.tortoisemedia.com/sensemakers/"><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-shadow-color">the sensemaker</mark></a></strong></h5> <p><a href="https://www.tortoisemedia.com/2024/11/22/ballistic-missile-fired-from-caspian-basin-marks-new-phase-of-war/">Ballistic missile fired from Caspian basin marks new phase of war</a></p> <p><a href="https://www.tortoisemedia.com/2024/11/22/leading-barrister-has-case-to-answer-after-allegations-of-sexual-misconduct/">Leading barrister ‘has case to answer’ after allegations of sexual misconduct</a></p> <p><a href="https://www.tortoisemedia.com/2024/11/22/peers-speak-on-net-zero-policies-without-declaring-fossil-fuel-shareholdings/">Peers speak on net zero policies without declaring fossil fuel shareholdings</a></p> <p><a href="https://www.tortoisemedia.com/2024/11/22/italian-football-club-dismisses-two-managers-in-24-hours/">Italian football club dismisses two managers in 24 hours</a></p> <p><a href="https://www.tortoisemedia.com/2024/11/22/cryptocurrency-entrepreneur-pays-6m-for-a-banana/">Cryptocurrency entrepreneur pays $6m for a banana</a></p> </div> </div> </main> </article> <div class="tm-article__footer"></div> <footer class="tm-footer"> <section class="tm-footer__primary"> </section> <section class="tm-footer__credit"> <p class="tm-footer__credit-text">© 2024 Tortoise Media</p> <p class="tm-footer__credit-cms"></p> </section> </footer> <script type="application/javascript"> (function () { tp = window["tp"] || []; tp.push(["setAid", "4uG4S202Dt"]); tp.push(["setEndpoint", "https://buy.tinypass.com/api/v3"]); tp.push(["setUseTinypassAccounts", false ]); tp.push(["setUsePianoIdUserProvider", true ]); tp.push(["setCustomVariable", "page_type", "post"]); tp.push(["setContentCreated", "2024-11-22T07:08:28"]); tp.push(["setContentAuthor", "bradgray"]); tp.push(["init", function () { var buttons = document.getElementsByClassName("wp_piano_id_button"); tp.pianoId.init({ loggedIn: function () { for (var i = 0; i < buttons.length; i++) { buttons[i].classList.add('hide'); } }, loggedOut: function () { location.href = location.href; } }); if (!tp.user.isUserValid()){ for (var i = 0; i < buttons.length; i++) { var button = buttons[i]; button.classList.remove('hide'); button.addEventListener("click", function (evt) { evt.preventDefault(); tp.pianoId.show(); }); } } tp.experience.init(); }]); function onCheckoutClose(event) { if (event && event.state === "checkoutCompleted") { location.reload(); } } function onExternalCheckoutComplete() { location.reload(); } tp.push(["addHandler", "checkoutClose", onCheckoutClose]); tp.push(["addHandler", "externalCheckoutComplete", onExternalCheckoutComplete]); (function() { var a = document.createElement("script"); a.type = "text/javascript"; a.async = true; a.src = "//buy.tinypass.com/api/tinypass.min.js"; var b = document.getElementsByTagName("script")[0]; b.parentNode.insertBefore(a, b) })(); })(); </script> <style>.wp-container-1 > .alignleft { float: left; margin-inline-start: 0; margin-inline-end: 2em; }.wp-container-1 > .alignright { float: right; margin-inline-start: 2em; margin-inline-end: 0; }.wp-container-1 > .aligncenter { margin-left: auto !important; margin-right: auto !important; }</style> <script type='text/javascript' src='https://www.tortoisemedia.com/wp-content/themes/pugpig-tortoise-theme/scripts/nav-8c377d.js' id='tortoise-nav-js'></script> <script type='text/javascript' src='https://www.tortoisemedia.com/wp-content/themes/pugpig-tortoise-theme/scripts/main-1c28e8.js' id='tortoise-main-js'></script> <script type='text/javascript' src='https://www.tortoisemedia.com/wp-content/themes/pugpig-tortoise-theme/scripts/share-29a7db.js?ver=6.0.6' id='pugpig-share-js'></script> </body> </html>

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Bluesky overtakes Threads as people seek refuge from Elon Musk - Tortoise