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<?xml version="1.0" encoding="UTF-8"?> <rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">  <channel> <itunes:type>episodic</itunes:type> <description><![CDATA[Exploring strategy and technology to help conference and event organisers plan, market, and deliver epic events for their communities. #EventProfs #EventProfsUK]]></description> <itunes:subtitle></itunes:subtitle> <title>Event Engine Podcast</title> <copyright>2020 - Event Engine CMS Ltd</copyright> <itunes:author>Lee Jackson</itunes:author> <itunes:category text="Business"> <itunes:category text="Marketing" /> </itunes:category> <itunes:category text="Business"> </itunes:category> <itunes:category text="Technology"> </itunes:category> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <itunes:owner> <itunes:name>Lee Jackson</itunes:name> <itunes:email>lee@eventengine.tv</itunes:email> </itunes:owner> <language>en</language> <link>https://eventmartech.com</link> <link rel="hub" href="https://pubsubhubbub.appspot.com/"/> <item> <description> <![CDATA[What does it take to build meaningful relationships in the events industry, especially when recruitment is your focus? Mike Frost, founder of ExpoCast, joins Lee to share his journey and approach to recruitment for the events sector, emphasizing the importance of relationships, resilience, and community. Full show notes: <a href="https://eventenginecast.com/building-relationships-in-recruitment/" target="_blank">https://eventenginecast.com/building-relationships-in-recruitment/</a>]]> </description> <itunes:title>5:5 Building relationships in recruitment - Mike Frost</itunes:title> <title>5:5 Building relationships in recruitment - Mike Frost</title> <enclosure length="36813387" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/c75860b3-9640-4c23-818c-c12d792ec8dd.mp3" /> <itunes:duration>00:41:59</itunes:duration> <guid isPermaLink="false">c75860b3-9640-4c23-818c-c12d792ec8dd</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>5</itunes:episode> <itunes:season>5</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventenginecast.com/building-relationships-in-recruitment/</link> <pubDate>Mon, 18 Nov 2024 15:23:29 +0000</pubDate> </item> <item> <description> <![CDATA[How can event organizers prepare for unexpected crises and manage them effectively? Jill Hawkins from Aniseed PR and Paul Richardson from Vividink share their expertise on crisis management for events, offering insights into how to stay calm and handle anything that comes your way. Full show notes: https://eventenginecast.com/crisis-management-for-events/]]> </description> <itunes:title>5:4 Crisis management for events - Paul Richardson and Jill Hawkins</itunes:title> <title>5:4 Crisis management for events - Paul Richardson and Jill Hawkins</title> <enclosure length="43031356" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/9dde0325-9966-4769-a66d-3d9345b5b9bb.mp3" /> <itunes:duration>00:52:32</itunes:duration> <guid isPermaLink="false">9dde0325-9966-4769-a66d-3d9345b5b9bb</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>4</itunes:episode> <itunes:season>5</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventenginecast.com/crisis-management-for-events/</link> <pubDate>Mon, 18 Nov 2024 15:17:10 +0000</pubDate> </item> <item> <description> <![CDATA[How can event organizers and suppliers use creative marketing to stand out in the events industry? Cat, founder of Electric Cat Productions, joins Lee to share how her marketing agency helps event suppliers and organizers create impactful, engaging campaigns that drive results. Full show notes: <a href="https://eventenginecast.com/creative-marketing-for-events/" target="_blank">https://eventenginecast.com/creative-marketing-for-events/</a>]]> </description> <itunes:title>5:3 Creative marketing for events - Cat Kevern</itunes:title> <title>5:3 Creative marketing for events - Cat Kevern</title> <enclosure length="26029049" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/9253d9d0-a7ca-4024-8eb4-95243a8671b2.mp3" /> <itunes:duration>00:30:13</itunes:duration> <guid isPermaLink="false">9253d9d0-a7ca-4024-8eb4-95243a8671b2</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>3</itunes:episode> <itunes:season>5</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventenginecast.com/creative-marketing-for-events/</link> <pubDate>Mon, 18 Nov 2024 15:03:18 +0000</pubDate> </item> <item> <description> <![CDATA[How can communities and virtual events create meaningful engagement in the post-pandemic world? Baris, founder of Precision Communities, joins Lee and Adam Parry to discuss the role of virtual and hybrid events today. Full show notes: <a href="https://eventenginecast.com/building-community-through-events" target="_blank">https://eventenginecast.com/building-community-through-events</a>]]> </description> <itunes:title> 5:2 Building community through virtual and hybrid events - Baris Onay</itunes:title> <title> 5:2 Building community through virtual and hybrid events - Baris Onay</title> <enclosure length="34404158" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/977259fb-4254-4028-8719-2d68368bc708.mp3" /> <itunes:duration>00:36:45</itunes:duration> <guid isPermaLink="false">977259fb-4254-4028-8719-2d68368bc708</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>2</itunes:episode> <itunes:season>5</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventenginecast.com/building-community-through-events</link> <pubDate>Mon, 18 Nov 2024 14:55:55 +0000</pubDate> </item> <item> <description> <![CDATA[Do you know what to do with all that content after your event ends? Bogdan Maran from Visual Hive shares why event organizers need to rethink how they manage and curate their valuable event footage. Full show notes: <a href="https://eventenginecast.com/maximising-your-event-content/" target="_blank">https://eventenginecast.com/maximising-your-event-content/</a>]]> </description> <itunes:title>5:1 Maximising Your Event Content - Bogdan Maran</itunes:title> <title>5:1 Maximising Your Event Content - Bogdan Maran</title> <enclosure length="22141483" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/728f7345-7a73-4e1e-856a-d392628d1717.mp3" /> <itunes:duration>00:23:42</itunes:duration> <guid isPermaLink="false">728f7345-7a73-4e1e-856a-d392628d1717</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>1</itunes:episode> <itunes:season>5</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventenginecast.com/maximising-your-event-content/</link> <pubDate>Mon, 18 Nov 2024 14:44:12 +0000</pubDate> </item> <item> <description> <![CDATA[What would it take to achieve a completely net zero event? Is that even possible amidst the flights, builds and waste streams inherent to large conferences and expos? I brought those questions to Nick Westerman of <a href="https://www.nhsconfed.org/" target="_blank">NHS Confederation</a>. Nick oversees sustainability initiatives for NHS Confed's massive annual expo in the UK. With thousands gathering each year, he's constantly searching for ways to lower the event's environmental impact. He was candid about the obstacles they face and the reality of reaching carbon goals. Nick and the team behind NHS Confed take a holistic approach. From public transport incentives to recycled venue materials, Nick shares the incremental changes making their large event noticeably greener. If you feel overwhelmed on event sustainability, don't miss Nick's pragmatic vision. Full show notes: <a href="https://eecast.com/33" target="_blank">https://eecast.com/33</a>]]> </description> <itunes:title>4:9 The net zero event reality check - Nick Westerman</itunes:title> <title>4:9 The net zero event reality check - Nick Westerman</title> <enclosure length="20024684" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/ece82245-c759-491d-939b-0b0646ecb153.mp3" /> <itunes:duration>00:21:49</itunes:duration> <guid isPermaLink="false">ece82245-c759-491d-939b-0b0646ecb153</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>33</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/33</link> <pubDate>Thu, 29 Feb 2024 09:00:15 +0000</pubDate> </item> <item> <description> <![CDATA[Running events can feel like a risky business at times. Between tight budgets, high partner expectations, and strong competition, the odds often seem stacked against us as event organizers. We're forced to pull off minor miracles at times on a strained budget. My guest in this episode, Mads Kjer, bootstrapped Ticketbutler starting with just an idea and sheer determination. We learn how he went from "moonlighting side-hustler" to leading a thriving event ticketing and badge printing company armed only with hustle, smarts and an unwavering commitment to customer experience. If you鈥檝e ever felt overwhelmed trying to turn your idea into profit, you need to hear Mads' story. From leveraging side incomes to laser-focusing on customer pain points with his ticket builder software and portable badge printer hardware, he shares the tactics that allowed Ticketbutler to constantly punch above its weight class despite limited resources, and a lot of competition. So whether you're looking to bootstrap your own event tech startup or simply take your existing event business to the next level without going into debt, don't miss the key lessons from Mads' journey on how he beat the odds through resilience, agility, and customer obsession to turn his passion project into a global reaching operation with just the power of bootstrapping. Full show notes: <a href="https://eecast.com/32" target="_blank">https://eecast.com/32</a>]]> </description> <itunes:title>4:8 Bootstrapping event tech for success - Mads Kjer</itunes:title> <title>4:8 Bootstrapping event tech for success - Mads Kjer</title> <enclosure length="32268298" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/415e363b-9830-4edd-9543-fa10a050c400.mp3" /> <itunes:duration>00:35:14</itunes:duration> <guid isPermaLink="false">415e363b-9830-4edd-9543-fa10a050c400</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>32</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/32</link> <pubDate>Thu, 22 Feb 2024 09:00:12 +0000</pubDate> </item> <item> <description> <![CDATA[<a href="https://eventtechlive.com/?ref=eventenginecast.com" target="_blank">Event Tech Live</a> has grown from niche website to global industry phenom in just over a decade. So how鈥檇 they do it? This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live's origin story and growth. From kickstarting with an awards program to the first leap into organising... Adam keeps it real about their against-the-odds journey to heavy-hitter status. Along the way, he drops serious knowledge for fellow event organisers looking to step up their game. Like why getting creative on your exhibition stand trumps waiting for serendipity. How to leverage content to drive sustainable growth. And the key factors that gave his team the confidence to bring their formula to Las Vegas! Full show notes: https://eecast.com/31]]> </description> <itunes:title>4:7 Niche website to global event - Adam Parry</itunes:title> <title>4:7 Niche website to global event - Adam Parry</title> <enclosure length="36627539" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/abbb514a-5bae-4600-b652-e9d6b800fa77.mp3" /> <itunes:duration>00:39:45</itunes:duration> <guid isPermaLink="false">abbb514a-5bae-4600-b652-e9d6b800fa77</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>31</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/31</link> <pubDate>Thu, 15 Feb 2024 09:00:11 +0000</pubDate> </item> <item> <description> <![CDATA[Face to face or screen to screen? Which leaves you feeling more connected? In this episode Lisa and I discuss recent research showing that in-person interactions trigger increased neural activity compared to virtual interactions. We explore a study analysing the differences in brain activity and eye contact when people interacted live versus through video chat. The results indicate our minds are wired to be more engaged with physical proximity - but why is that so? Lisa and I unpack the limitations of current virtual platforms, including how camera angles and lack of body language cues play a role. If a picture speaks a thousand words, being in the same room conveys infinitely more. But could webcam capabilities ever replicate the nuances of sharing physical space? With insights from neuroscience and psychology, we get to the heart of what builds bonds between humans. Full show notes: <a href="https://eecast.com/30" target="_blank">https://eecast.com/30</a>]]> </description> <itunes:title>4:6 The science behind human connections - Lisa Schulteis</itunes:title> <title>4:6 The science behind human connections - Lisa Schulteis</title> <enclosure length="24759603" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/c04c405b-de04-421f-8ad9-032735b24ab6.mp3" /> <itunes:duration>00:27:19</itunes:duration> <guid isPermaLink="false">c04c405b-de04-421f-8ad9-032735b24ab6</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>30</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/30</link> <pubDate>Thu, 08 Feb 2024 09:00:13 +0000</pubDate> </item> <item> <description> <![CDATA[As event organisers, finding partners we can trust is crucial yet daunting. Between flashy marketing and empty promises, how can we cut through the noise to assess what solutions will truly support our event vision? In this revealing episode, I roleplay an event organiser grilling a potential event technology supplier. My guest? Max from Canapii - an all-in-one event management platform. With a conversational approach, I put Max in the hot seat with questions we as organisers need answered before even considering a demo. Full show notes: <a href="https://eecast.com/29" target="_blank">https://eecast.com/29</a>]]> </description> <itunes:title>4:5 Finding the best event tech solutions - Max Mitchell</itunes:title> <title>4:5 Finding the best event tech solutions - Max Mitchell</title> <enclosure length="15104634" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/6945c59b-1df1-4a12-9634-88ae17a579ca.mp3" /> <itunes:duration>00:15:21</itunes:duration> <guid isPermaLink="false">6945c59b-1df1-4a12-9634-88ae17a579ca</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>29</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/29</link> <pubDate>Thu, 01 Feb 2024 09:00:11 +0000</pubDate> </item> <item> <description> <![CDATA[What if trying to build an engaged, year-round event community was actually detrimental to your event's success? Event organisers are aften advised to create 365 communities around their events, nurturing relationships long after an event wraps. But event strategy expert Dax Callner argues most organisers lack the skills and bandwidth for ongoing community management. In this episode, Dax asserts that overextending resources to force year-round conversations does a disservice to both organizers and attendees. Rather than community, he believes events should prioritise delivering incredible experiences, which lead attendees to naturally return, year after year. Join Dax and host Lee as they challenge enduring community-building advice. You鈥檒l reconsider assumptions about the best ways to invest time and energy to make your events thrive for the long haul. Rethink what matters most. Full show notes: <a href="https://eecast.com/28" target="_blank">https://eecast.com/28</a>]]> </description> <itunes:title>4:4 Are year-round communities overrated? - Dax Callner</itunes:title> <title>4:4 Are year-round communities overrated? - Dax Callner</title> <enclosure length="18797932" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/495bc2ba-d31b-4411-9890-810d49970af2.mp3" /> <itunes:duration>00:21:10</itunes:duration> <guid isPermaLink="false">495bc2ba-d31b-4411-9890-810d49970af2</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>28</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/28</link> <pubDate>Fri, 26 Jan 2024 10:44:24 +0000</pubDate> </item> <item> <description> <![CDATA[Would building a year-round community around your event allow you to offer more value? In this episode, I interview Neil Thompson from <a href="https://thedelegatewranglers.com/" target="_blank">Delegate Wranglers</a>. He shares his journey growing a Facebook community that exceeded any expectations. We learn how he grew and monetised his platform, starting with just a simple newsletter and expanding to customised campaigns working with global brands. Neil also shares the amazing value he could add during the tough times of the pandemic, quickly pivoting to online content and community support. As you listen, consider what a thriving year-round gathering place could do for your attendees, community, industry and bottom line. Neil shares how he cultivated an engaged, supportive culture that became the foundation of Delegate Wranglers' runaway success. Neil's story illustrates how listening to your community and continually evolving to meet needs can help transform a simple idea into a thriving member ecosystem. If you鈥檙e looking for inspiration and a model to emulate, this in-depth chat with a true community leader is a must listen. Full show notes: <a href="https://eecast.com/27" target="_blank">https://eecast.com/27</a>]]> </description> <itunes:title>4:3 Creating year-round community - Neil Thompson</itunes:title> <title>4:3 Creating year-round community - Neil Thompson</title> <enclosure length="16648556" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/ef27a8b5-7761-4522-a685-f0e27f8ffeb0.mp3" /> <itunes:duration>00:19:06</itunes:duration> <guid isPermaLink="false">ef27a8b5-7761-4522-a685-f0e27f8ffeb0</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>27</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/27</link> <pubDate>Thu, 18 Jan 2024 14:20:15 +0000</pubDate> </item> <item> <description> <![CDATA[How do you create unforgettable events that spark meaningful connections and delight attendees year after year? One company has spent decades perfecting their recipe. Since the 1970s, VOK DAMS has pioneered corporate events that spark lasting buzz. In this episode, we trace how current CEO Colija Dams and his family built VOK DAMS' legacy across 50 years of event innovation. From analog to digital transformations, Colija shares insights spanning generations of leadership in creating unforgettable experiences. Join us as Colija peels back the story behind the scenes - how his family built an iconic event company spanning decades by keeping curious and interweaving innovation with heart. Full show notes: <a href="https://eecast.com/26" target="_blank">https://eecast.com/26</a>]]> </description> <itunes:title>4:2 This event company keeps relevant at 50+ with Colja Dams</itunes:title> <title>4:2 This event company keeps relevant at 50+ with Colja Dams</title> <enclosure length="14083345" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/6db29de7-5803-4e05-971d-9c535c1c691a.mp3" /> <itunes:duration>00:15:31</itunes:duration> <guid isPermaLink="false">6db29de7-5803-4e05-971d-9c535c1c691a</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>26</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/26</link> <pubDate>Thu, 11 Jan 2024 09:00:13 +0000</pubDate> </item> <item> <description> <![CDATA[Ever feel like once your event ends, so does your connection with attendees? Learn how to cultivate attendee loyalty that lasts in this eye-opening chat with Cvent鈥檚 Felicia Asiedu. Discover strategic ways to nurture post-event communities through thoughtful content plans, small meetups, and meaningful digital touchpoints. You鈥檒l gain insights on the role marketers and event planners each play in driving ongoing engagement. Uncover the common mistakes companies make that fail to support community building. Whether you want to boost brand affinity, foster peer connections beyond events, or simply stay top of mind all year, this conversation provides a blueprint for converting one-and-done attendees into enthusiastic community members over the long-term. But how can you build these lasting connections? Full show notes: <a href="https://eecast.com/25" target="_blank">https://eecast.com/25</a>]]> </description> <itunes:title>4:1 Keys to year round engagement - Felicia Asiedu</itunes:title> <title>4:1 Keys to year round engagement - Felicia Asiedu</title> <enclosure length="15413024" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/5dfb0aca-bc4d-4650-8350-42bf07fd327d.mp3" /> <itunes:duration>00:16:57</itunes:duration> <guid isPermaLink="false">5dfb0aca-bc4d-4650-8350-42bf07fd327d</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>1</itunes:episode> <itunes:season>4</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eecast.com/25</link> <pubDate>Thu, 04 Jan 2024 10:00:11 +0000</pubDate> </item> <item> <description> <![CDATA[Struggling to choose social platforms and create content that sells tickets for your event? In this practical episode, host I chat with marketing veteran <a href="https://www.shakeitupcreative.com/" target="_blank">Rachael Dines</a> to share social media marketing tactics to boost your next event. Learn how to select platforms strategically based on where your target audience spends time. Get tips on creating engaging content like speaker videos, event teasers, and more. Discover how to educate and collaborate with sponsors to mutually promote participation. Whether you are new to social media marketing or looking to improve your strategy, Rachael lays out tangible tips to help you focus your efforts for greater impact. Expect to come away with clarity on where to devote time and resources to drive real ticket sales. Full show notes: https://eventmartech.com/social-media-for-event-marketers]]> </description> <itunes:title>3:5 Decoding social media for event marketers - Rachael Dines</itunes:title> <title>3:5 Decoding social media for event marketers - Rachael Dines</title> <enclosure length="26265662" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/78109d63-496c-4abc-ab14-967374d2ece4.mp3" /> <itunes:duration>00:26:11</itunes:duration> <guid isPermaLink="false">78109d63-496c-4abc-ab14-967374d2ece4</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>5</itunes:episode> <itunes:season>3</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/social-media-for-event-marketers</link> <pubDate>Fri, 20 Oct 2023 12:00:08 +0000</pubDate> </item> <item> <description> <![CDATA[Does sustainability feel daunting? Are you overwhelmed when trying to work out the most eco friendly way to deliver your in-person event? The good news is you don't have to do everything at once! Starting with a few small wins, you can easily build up to an event that reduces it's impact on the environment, and maximises the experience of your attendees creating memories that will last a lifetime. In this episode, Lee Hird, expert in sustainable event management, shares how to take the first steps on your sustainability journey. Full show notes: <a href="https://eventmartech.com/small-changes-more-sustainable-event/" target="_blank">https://eventmartech.com/small-changes-more-sustainable-event/</a>]]> </description> <itunes:title>3:4 Small changes for a more sustainable event - Lee Hird</itunes:title> <title>3:4 Small changes for a more sustainable event - Lee Hird</title> <enclosure length="27440965" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/df3f9902-c2fa-4cc4-b9c3-62564d753d75.mp3" /> <itunes:duration>00:27:42</itunes:duration> <guid isPermaLink="false">df3f9902-c2fa-4cc4-b9c3-62564d753d75</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>4</itunes:episode> <itunes:season>3</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/small-changes-more-sustainable-event/</link> <pubDate>Wed, 04 Oct 2023 10:00:18 +0000</pubDate> </item> <item> <description> <![CDATA[Struggling to get the word out about your event? Tired of expensive video productions that feel out of touch? What if the secret to selling your next event was already in your attendees' pockets? In this episode, <a href="https://www.shoutout.social/" target="_blank">Dan Gable</a> shares how smartphone videos filmed by attendees could provide authentic, cost-effective event promotion. Discover new techniques to capture organic event moments that professional shoots often miss. Learn how Dan's platform <a href="https://www.shoutout.social/" target="_blank">Shout Out</a> makes it easy to share real-time videos that spark FOMO. Whether you want to showcase speaker reactions, spread excitement, or give virtual attendees a taste of the experience, you鈥檒l learn how tapping into this content can boost engagement on a budget. Attendee videos just might be the marketing secret weapon you鈥檝e been overlooking. Tune in to uncover the power of leveraging your existing event advocates and moments. You鈥檒l come away with insight that could seriously impact how you promote and sell your next event! Full show notes: <a href="https://eventmartech.com/sell-your-next-event-with-attendee-videos" target="_blank">https://eventmartech.com/sell-your-next-event-with-attendee-videos</a>]]> </description> <itunes:title>3:3 Sell your next event with attendee videos - Dan Gable</itunes:title> <title>3:3 Sell your next event with attendee videos - Dan Gable</title> <enclosure length="30159032" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/478a0dea-029d-4c7b-9d93-5af17e7c5d96.mp3" /> <itunes:duration>00:31:59</itunes:duration> <guid isPermaLink="false">478a0dea-029d-4c7b-9d93-5af17e7c5d96</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>3</itunes:episode> <itunes:season>3</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/sell-your-next-event-with-attendee-videos</link> <pubDate>Wed, 20 Sep 2023 13:00:14 +0000</pubDate> </item> <item> <description> <![CDATA[Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency <a href="https://clickmakers.io/" target="_blank">Clickmakers</a>, to peel back the curtain on how AI and machine learning are enhancing creativity, strategy, and results for event marketers. Alex shares fascinating real-world examples of how AI is automating tedious tasks while actually unleashing more human ingenuity, but also cautions against letting AI run unchecked. Tune in to hear insights on the present and future of AI in event marketing, including predictions that may surprise you. With a balanced perspective, this episode will equip any event marketer to maximise this powerful technology while avoiding pitfalls. Full show notes: <a href="https://eventmartech.com/ai-impact-event-marketing" target="_blank">https://eventmartech.com/ai-impact-event-marketing</a>]]> </description> <itunes:title>3:2 The real impact of AI on event marketing - Alex Makarski</itunes:title> <title>3:2 The real impact of AI on event marketing - Alex Makarski</title> <enclosure length="33670413" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/7a782c97-1f98-445c-9eb5-9c51cf0c5726.mp3" /> <itunes:duration>00:34:29</itunes:duration> <guid isPermaLink="false">7a782c97-1f98-445c-9eb5-9c51cf0c5726</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>2</itunes:episode> <itunes:season>3</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/ai-impact-event-marketing</link> <pubDate>Wed, 23 Aug 2023 10:00:11 +0000</pubDate> </item> <item> <description> <![CDATA[In the ever-evolving world of event management, creating lasting memories for attendees is the ultimate goal. But how can we achieve this while also making sustainable choices that are not only good for the planet but also enhance the brand of the event? In this episode of Event Martech, host Lee Matthew Jackson and guest <a href="https://www.linkedin.com/in/madskjer/" target="_blank">Mads Kjer</a> of <a href="https://ticketbutler.io/" target="_blank">Ticketbutler</a>, a seasoned professional in the event industry, delve into this very topic... Full show notes: <a href="https://eventmartech.com/building-memories-sustainably" target="_blank">https://eventmartech.com/building-memories-sustainably</a>]]> </description> <itunes:title>3:1 - Building memories sustainably: Ticketbutler - Mads Kjer</itunes:title> <title>3:1 - Building memories sustainably: Ticketbutler - Mads Kjer</title> <enclosure length="27776061" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/89c66e66-25f7-411d-8c83-5df00f971d80.mp3" /> <itunes:duration>00:28:02</itunes:duration> <guid isPermaLink="false">89c66e66-25f7-411d-8c83-5df00f971d80</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>1</itunes:episode> <itunes:season>3</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/building-memories-sustainably</link> <pubDate>Fri, 09 Jun 2023 15:51:27 +0000</pubDate> </item> <item> <description> <![CDATA[Attending an event can be an amazing experience, but it's not always easy to ensure that everyone feels included and valued. In this episode Lee explores why promoting diversity and inclusion is crucial, what creating a welcoming space for all attendees entails, and shares actionable strategies to ensure everyone feels included. Full show notes: <a href="https://eventmartech.com/diversity-inclusion-creating-welcoming-spaces" target="_blank">https://eventmartech.com/diversity-inclusion-creating-welcoming-spaces</a>]]> </description> <itunes:title>2:7 - Diversity & Inclusion: Creating welcoming spaces - Lee Matthew Jackson</itunes:title> <title>2:7 - Diversity & Inclusion: Creating welcoming spaces - Lee Matthew Jackson</title> <enclosure length="6277441" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/d06c5967-4d2e-4580-99c6-148b406ded7d.mp3" /> <itunes:duration>00:06:29</itunes:duration> <guid isPermaLink="false">d06c5967-4d2e-4580-99c6-148b406ded7d</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>7</itunes:episode> <itunes:season>2</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/diversity-inclusion-creating-welcoming-spaces</link> <pubDate>Fri, 21 Apr 2023 07:42:03 +0000</pubDate> </item> <item> <description> <![CDATA[Choosing between in-person or virtual events? Explore key advantages of both formats in this episode to make an informed decision that aligns with your goals, engages your audience, and fits your budget. Full show notes: <a href="https://eventmartech.com/in-person-or-virtual/" target="_blank">https://eventmartech.com/in-person-or-virtual/</a>]]> </description> <itunes:title>S2E6 - Which is right? In-person or virtual? - Lee Matthew Jackson</itunes:title> <title>S2E6 - Which is right? In-person or virtual? - Lee Matthew Jackson</title> <enclosure length="12702155" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/7236d0f9-0167-4e0c-8906-f0b479eaad40.mp3" /> <itunes:duration>00:11:01</itunes:duration> <guid isPermaLink="false">7236d0f9-0167-4e0c-8906-f0b479eaad40</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>6</itunes:episode> <itunes:season>2</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/in-person-or-virtual/</link> <pubDate>Thu, 13 Apr 2023 08:54:47 +0000</pubDate> </item> <item> <description> <![CDATA[As the world faces environmental challenges like climate change and plastic pollution, event planners have the power to make a positive impact and create events that align with attendees' values. Discover how prioritising sustainability can connect you with like-minded sponsors, boost your brand's reputation, and leave a lasting legacy. Full show notes: <a href="https://eventmartech.com/five-sustainable-event-strategies" target="_blank">https://eventmartech.com/five-sustainable-event-strategies</a>]]> </description> <itunes:title>S2E5 - Five sustainable event strategies - Lee Matthew Jackson</itunes:title> <title>S2E5 - Five sustainable event strategies - Lee Matthew Jackson</title> <enclosure length="9136203" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/4d71837e-8e00-4056-a5f9-ed2d5fb84b92.mp3" /> <itunes:duration>00:10:07</itunes:duration> <guid isPermaLink="false">4d71837e-8e00-4056-a5f9-ed2d5fb84b92</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>5</itunes:episode> <itunes:season>2</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/five-sustainable-event-strategies</link> <pubDate>Wed, 29 Mar 2023 08:00:13 +0000</pubDate> </item> <item> <description> <![CDATA[Tired of technical glitches and frustrated attendees during your virtual events? Look no further! In this episode we're revealing the secret sauce to hosting successful digital events that keep participants engaged and coming back for more. Full show notes: <a href="https://eventmartech.com/digital-event-best-practices" target="_blank">https://eventmartech.com/digital-event-best-practices</a>]]> </description> <itunes:title>S2E4 - Digital event best practices - Lee Matthew Jackson</itunes:title> <title>S2E4 - Digital event best practices - Lee Matthew Jackson</title> <enclosure length="7213666" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/54c6b471-f823-4229-8dcb-f76dfe77fb2c.mp3" /> <itunes:duration>00:07:39</itunes:duration> <guid isPermaLink="false">54c6b471-f823-4229-8dcb-f76dfe77fb2c</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>4</itunes:episode> <itunes:season>2</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/digital-event-best-practices</link> <pubDate>Thu, 23 Mar 2023 07:00:13 +0000</pubDate> </item> <item> <description> <![CDATA[Struggling to drive traffic to your website in order to sell tickets? With so much competition out there, it can be tough to stand out in search engine results. In this episode, we're joined by Daniel Hutt, head of content for ZeroToMastery, to explore one of the easiest ways to increase traffic to your event website: schema markup. Full show notes: <a href="https://eventmartech.com/boost-event-website-traffic/" target="_blank">https://eventmartech.com/boost-event-website-traffic/</a>]]> </description> <itunes:title>S2E3 - The secret to boosting event website traffic - Lee Matthew Jackson</itunes:title> <title>S2E3 - The secret to boosting event website traffic - Lee Matthew Jackson</title> <enclosure length="21939106" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/31672493-4a5e-4727-acd8-0299c4815fd8.mp3" /> <itunes:duration>00:23:00</itunes:duration> <guid isPermaLink="false">31672493-4a5e-4727-acd8-0299c4815fd8</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>3</itunes:episode> <itunes:season>2</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>http://eventmartech.com/boost-event-website-traffic/</link> <pubDate>Fri, 17 Mar 2023 10:14:59 +0000</pubDate> </item> <item> <description> <![CDATA[Ready to create an unforgettable experience for your attendees? Say goodbye to the mundane and hello to the extraordinary as we explore the world of unconventional event venues in this episode of the Event Martech Podcast. Lee gets personal as he shares his experience organizing an international conference at a local community church. He goes beyond his story and provides insights into the benefits and challenges of hosting events in non-traditional spaces. But that's not all! Lee also dishes out practical tips to help you plan and execute successful events in new locations, and shares unique venue ideas to spark your creativity. Whether you're thinking of hosting your event in a museum, art gallery, industrial space, or historic building, Lee's got you covered.聽 Full show notes: <a href="https://eventmartech.com/unconventional-venues/" target="_blank">https://eventmartech.com/unconventional-venues/</a>]]> </description> <itunes:title>S2E2 - Unconventional venues: Making your event stand out - Lee Matthew Jackson</itunes:title> <title>S2E2 - Unconventional venues: Making your event stand out - Lee Matthew Jackson</title> <enclosure length="13004627" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/49e27675-b889-4a85-a2be-8b63de986211.mp3" /> <itunes:duration>00:12:31</itunes:duration> <guid isPermaLink="false">49e27675-b889-4a85-a2be-8b63de986211</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>2</itunes:episode> <itunes:season>2</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>http://eventmartech.com/unconventional-venues/</link> <pubDate>Thu, 09 Mar 2023 11:28:24 +0000</pubDate> </item> <item> <description> <![CDATA[Are you struggling to attract high-value sponsors to your event? Today I'll be sharing a game-changing strategy that helped me turn my in-person conference from a loss to a profitable and vibrant event.聽 By the end of this episode, you'll have a clear understanding of what room run rate is and how to use it to position your event to potential sponsors. This will give you the edge you need to create successful, profitable events that meet the needs of both your attendees and sponsors. Full show notes: <a href="https://eventmartech.com/sponsorship-proposals-room-run-rate" target="_blank">https://eventmartech.com/sponsorship-proposals-room-run-rate</a> ]]> </description> <itunes:title>S2E1 - Irresistible sponsorship proposals: Using the room run rate - Lee Matthew Jackson</itunes:title> <title>S2E1 - Irresistible sponsorship proposals: Using the room run rate - Lee Matthew Jackson</title> <enclosure length="11895572" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/8206af49-8d92-4915-b228-e935f255d96e.mp3" /> <itunes:duration>00:11:33</itunes:duration> <guid isPermaLink="false">8206af49-8d92-4915-b228-e935f255d96e</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>1</itunes:episode> <itunes:season>2</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://eventmartech.com/sponsorship-proposals-room-run-rate</link> <pubDate>Thu, 02 Mar 2023 09:51:07 +0000</pubDate> </item> <item> <description> <![CDATA[Virtual events have become essential during the Covid19 outbreak. Yet is virtual the right word? Virtual suggests something is not quite real, yet we as event organisers are creating something that is very real to all involved. Full show note: <a href="https://eventmartech.com/virtual-vs-digital-events/" target="_blank">https://eventmartech.com/virtual-vs-digital-events/</a>]]> </description> <itunes:title>#12 - Virtual vs digital events - Lee Matthew Jackson</itunes:title> <title>#12 - Virtual vs digital events - Lee Matthew Jackson</title> <enclosure length="20094280" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/bdf7a4ff-7a08-4601-b18f-c8ec2a84a3cc.mp3" /> <itunes:duration>00:22:20</itunes:duration> <guid isPermaLink="false">bdf7a4ff-7a08-4601-b18f-c8ec2a84a3cc</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>12</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/12-virtual-vs-digital-events-lee-matthew-jackson</link> <pubDate>Wed, 24 Jun 2020 15:49:43 +0000</pubDate> </item> <item> <description> <![CDATA[Sponsorship is a huge part of the success of many events around the world. As we experiment over the virtual and hybrid events, how can we elevate our in ways that honours their commitment to the community, and provides as much if not more value during these times for all. Full show notes: <a href="https://eventmartech.com/sponsorship-options-for-virtual-events" target="_blank">https://eventmartech.com/sponsorship-options-for-virtual-events</a>]]> </description> <itunes:title>#11 - Sponsorship options for virtual events - Lee Jackson</itunes:title> <title>#11 - Sponsorship options for virtual events - Lee Jackson</title> <enclosure length="12596686" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/5b45ecf4-8b89-4c85-bbd4-e022aa798d0b.mp3" /> <itunes:duration>00:08:44</itunes:duration> <guid isPermaLink="false">5b45ecf4-8b89-4c85-bbd4-e022aa798d0b</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>11</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/11-sponsorship-options-for-virtual-events-lee-jackson</link> <pubDate>Wed, 29 Apr 2020 11:00:18 +0000</pubDate> </item> <item> <description> <![CDATA[To say we're getting used to the current lockdown is likely to be far from true. Whether we're working way more or less than usual, the time of 'business as unusual' is here for some time yet. For those finding themselves with more time on their hands, the average day is probably bringing new challenges - but we can still use this rare season to put our pausing to good use. Full show notes: <a href="https://eventmartech.com/furloughed-and-fired-up/" target="_blank">https://eventmartech.com/furloughed-and-fired-up/</a>]]> </description> <itunes:title>#10 - Furloughed and fired-up - Tim Davies</itunes:title> <title>#10 - Furloughed and fired-up - Tim Davies</title> <enclosure length="13817311" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/07764b58-5bac-4674-9e13-fe272c4b0102.mp3" /> <itunes:duration>00:09:35</itunes:duration> <guid isPermaLink="false">07764b58-5bac-4674-9e13-fe272c4b0102</guid> <itunes:author>Tim Davies</itunes:author> <itunes:episode>10</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/10-furloughed-and-fired-up-tim-davies</link> <pubDate>Wed, 22 Apr 2020 13:57:25 +0000</pubDate> </item> <item> <description> <![CDATA[The magic of a physical event is those random interactions, and the new people you meet at your table or in the hallway. While we are in lockdown, how can we create virtual events that facilitate this form of interaction? We explore some ways to create magical moments and fresh connections during your virtual events. Full show notes: <a href="https://eventmartech.com/facilitating-serendipity-at-your-virtual-event" target="_blank">https://eventmartech.com/facilitating-serendipity-at-your-virtual-event</a>]]> </description> <itunes:title>#9 - Facilitating serendipity at your virtual event - Lee Jackson</itunes:title> <title>#9 - Facilitating serendipity at your virtual event - Lee Jackson</title> <enclosure length="21834635" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/31a122bd-78f2-4e91-97d0-b03d49b5a64a.mp3" /> <itunes:duration>00:15:09</itunes:duration> <guid isPermaLink="false">31a122bd-78f2-4e91-97d0-b03d49b5a64a</guid> <itunes:author>Lee Matthew Jackson</itunes:author> <itunes:episode>9</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/9-facilitating-serendipity-at-your-virtual-event-lee-jackson</link> <pubDate>Wed, 15 Apr 2020 10:53:19 +0000</pubDate> </item> <item> <description> <![CDATA[The events industry has been rocked by the current global crisis. Whilst businesses took for granted the freedom of movement, and gathering together, most have been forced to stay home. As event organisers our thoughts naturally look to the future. What will events look like next year? What should I do now to prepare? Full show notes: <a href="https://eventmartech.com/the-future-of-the-events-industry/" target="_blank">https://eventmartech.com/the-future-of-the-events-industry/</a>]]> </description> <itunes:title>#8 - The future of the events industry - Lee Jackson</itunes:title> <title>#8 - The future of the events industry - Lee Jackson</title> <enclosure length="16029161" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/e6251232-0321-4e38-8411-dc6233db8d52.mp3" /> <itunes:duration>00:11:07</itunes:duration> <guid isPermaLink="false">e6251232-0321-4e38-8411-dc6233db8d52</guid> <itunes:author>Lee Jackson</itunes:author> <itunes:episode>8</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/8-the-future-of-the-events-industry-lee-jackson</link> <pubDate>Wed, 08 Apr 2020 15:21:26 +0000</pubDate> </item> <item> <description> <![CDATA[The tectonic plates on which the events industry sits have shifted in recent weeks in a way never previously experienced. Evolution of the entire sector is inevitable, and while many gatherings have been cancelled or postponed, others have gone virtual. Now more than ever we all need community. We need the valuable education and accelerated industry developments that can only be facilitated by coming together. So, how can we pivot our event businesses to bring greater value in these critical times? Full show notes: <a href="https://eventmartech.com/pivoting-your-event-business/" target="_blank">https://eventmartech.com/pivoting-your-event-business/</a>]]> </description> <itunes:title>#7 - Pivoting your event business - Lee Jackson</itunes:title> <title>#7 - Pivoting your event business - Lee Jackson</title> <enclosure length="13007938" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/9a73086d-d733-4df4-bc88-a268b39ae931.mp3" /> <itunes:duration>00:09:01</itunes:duration> <guid isPermaLink="false">9a73086d-d733-4df4-bc88-a268b39ae931</guid> <itunes:author>Lee Jackson</itunes:author> <itunes:episode>7</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/7-pivoting-your-event-business-lee-jackson</link> <pubDate>Wed, 01 Apr 2020 12:32:10 +0000</pubDate> </item> <item> <description> <![CDATA[We are in unprecedented times. Event organisers around the world face the choice of cancelling, postponing or going virtual. We believe the world needs events, so we have taken ours virtual in 2020 and in this episode we share how you can do this too. Full show notes: <a href="https://eventmartech.com/converting-to-a-virtual-event" target="_blank">https://eventmartech.com/converting-to-a-virtual-event</a>]]> </description> <itunes:title>#6 - Converting to a virtual event - Lee Jackson</itunes:title> <title>#6 - Converting to a virtual event - Lee Jackson</title> <enclosure length="32362449" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/e836dd8f-3c0a-4676-b346-97f0d00a60da.mp3" /> <itunes:duration>00:18:55</itunes:duration> <guid isPermaLink="false">e836dd8f-3c0a-4676-b346-97f0d00a60da</guid> <itunes:author>Lee Jackson</itunes:author> <itunes:episode>6</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/6-converting-to-a-virtual-event-lee-jackson</link> <pubDate>Wed, 25 Mar 2020 11:00:15 +0000</pubDate> </item> <item> <description> <![CDATA[Since launching my conference, some members of my global community have asked if we will offer a live stream of the event, and so聽we already had an offsite engagement strategy in place for this year. I'm glad we did since I've received a few concerned emails from a minority who have said they are expecting to not be able to travel and would like to benefit from the live stream. In this episode I'll unpack how we planned it and the tools used, demonstrating that the whole strategy was far easier than I expected. Full show notes: <a href="https://eventmartech.com/live-streaming-your-event" target="_blank">https://eventmartech.com/live-streaming-your-event</a>]]> </description> <itunes:title>#5 - Live streaming your event - Lee Jackson</itunes:title> <title>#5 - Live streaming your event - Lee Jackson</title> <enclosure length="37904484" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/769c4062-3699-4787-959c-a064f91f1bb9.mp3" /> <itunes:duration>00:21:07</itunes:duration> <guid isPermaLink="false">769c4062-3699-4787-959c-a064f91f1bb9</guid> <itunes:author>Lee Jackson</itunes:author> <itunes:episode>5</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/5-live-streaming-your-event-lee-jackson</link> <pubDate>Wed, 11 Mar 2020 11:00:15 +0000</pubDate> </item> <item> <description> <![CDATA[Frustrated that social media marketing is not working for you? Are you wondering how to use social media to build your online audience and promote your event? In this episode I will share some social media strategies for growing your reach and attracting more people to your event. Full show notes: <a href="https://eventmartech.com/social-media-strategy-for-your-event" target="_blank">https://eventmartech.com/social-media-strategy-for-your-event</a>]]> </description> <itunes:title>#4 - Social media strategy for your event - Lee Jackson</itunes:title> <title>#4 - Social media strategy for your event - Lee Jackson</title> <enclosure length="27440741" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/7bb9699b-aaf3-4b86-b747-51ca1f78968d.mp3" /> <itunes:duration>00:15:44</itunes:duration> <guid isPermaLink="false">7bb9699b-aaf3-4b86-b747-51ca1f78968d</guid> <itunes:author>Lee Jackson</itunes:author> <itunes:episode>4</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/4-social-media-strategy-for-your-event-lee-jackson</link> <pubDate>Wed, 04 Mar 2020 11:00:10 +0000</pubDate> </item> <item> <description> <![CDATA[Content marketing helps you to lead with value, build an event brand and grow your business, yet do you ever struggle to produce good content? Are you disappointed with the results your content achieves, or perhaps you don鈥檛 seem to have the time to create something new and worthwhile? Full show notes: <a href="https://eventmartech.com/content-marketing-for-event-organisers" target="_blank">https://eventmartech.com/content-marketing-for-event-organisers</a>]]> </description> <itunes:title>#3 - Content marketing for event organisers - Lee Jackson</itunes:title> <title>#3 - Content marketing for event organisers - Lee Jackson</title> <enclosure length="21630348" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/1b9ab132-1f75-4dc7-81d8-bb82c83df5db.mp3" /> <itunes:duration>00:12:13</itunes:duration> <guid isPermaLink="false">1b9ab132-1f75-4dc7-81d8-bb82c83df5db</guid> <itunes:author>Lee Jackson</itunes:author> <itunes:episode>3</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/3-content-marketing-for-event-organisers-lee-jackson</link> <pubDate>Wed, 26 Feb 2020 11:00:13 +0000</pubDate> </item> <item> <description> <![CDATA[There are so many moving parts to an event and it is easy to lose track of potential sponsors, exhibitors, partners and attendees. How can you ensure you and your team manage leads well to ensure your event is a success? Full show notes: <a href="https://eventmartech.com/managing-multiple-leads/" target="_blank">https://eventmartech.com/managing-multiple-leads/</a>]]> </description> <itunes:title>#2 - Managing multiple leads - Lee Jackson</itunes:title> <title>#2 - Managing multiple leads - Lee Jackson</title> <enclosure length="21086942" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/903a9ece-806d-44bf-af8a-adfd49701a47.mp3" /> <itunes:duration>00:11:48</itunes:duration> <guid isPermaLink="false">903a9ece-806d-44bf-af8a-adfd49701a47</guid> <itunes:author>Lee Jackson</itunes:author> <itunes:episode>2</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/2-managing-multiple-leads-lee-jackson</link> <pubDate>Wed, 19 Feb 2020 11:00:00 +0000</pubDate> </item> <item> <description> <![CDATA[Welcome to the Event Martech podcast where we will be exploring technology and strategy to help market and deliver your event. Full show notes: <a href="https://eventmartech.com/launch-episode/" target="_blank">https://eventmartech.com/launch-episode/</a>]]> </description> <itunes:title>#1 - Launch episode</itunes:title> <title>#1 - Launch episode</title> <enclosure length="7502876" type="audio/mpeg" url="https://downloads.pod.co/43e51d5b-56a4-4cfa-9dca-32d1a43753e0/5ed3a772-d885-4e4b-b888-2b0af4e79453.mp3" /> <itunes:duration>00:04:20</itunes:duration> <guid isPermaLink="false">5ed3a772-d885-4e4b-b888-2b0af4e79453</guid> <itunes:author>Lee Jackson</itunes:author> <itunes:episode>1</itunes:episode> <itunes:season>1</itunes:season> <itunes:episodeType>full</itunes:episodeType> <itunes:explicit>false</itunes:explicit> <itunes:image href="https://images.pod.co/C4Yujx22TbBaEHi1ticjDtKtwRjrvCJodga9GJ_rK1Y/resize:fill:1500:1500/plain/artwork/bca443d5-f192-4dbc-b53e-43d3b3e253c1/eventmartechpodcast.jpg" /> <link>https://pod.co/eventmartechpodcast/1-launch-episode</link> <pubDate>Wed, 12 Feb 2020 11:00:00 +0000</pubDate> </item> </channel> </rss>