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locale: '', ignoreValidation: true, srcOrder: [], writeCookie: false }); } } }; function trimStackedCodes(ldStackedCodes, maxLength) { if ( ldStackedCodes && ldStackedCodes.length > maxLength && ldStackedCodes.search('>') != -1 ) { let continueTrim = true; while (continueTrim) { ldStackedCodes = ldStackedCodes.substring(ldStackedCodes.search('>') +1, ldStackedCodes.length); if (ldStackedCodes.length <= maxLength || ldStackedCodes.search('>') == -1) { continueTrim = false; } } } return ldStackedCodes; } function initializeRetry(retries = 3, backoff = 300) { if (window.s.eVar15 && window.s.eVar15 != '') { initialize(); } else if (retries > 0) { setTimeout(() => { return initializeRetry(retries - 1, backoff * 2) /* 3 */ }, backoff) } } initializeRetry(3, 300) }); </script> <link href="https://m.media-amazon.com/images/G/03/amazonservices/aos.css" rel="stylesheet"> <link href="https://d3216uwaav9lg7.cloudfront.net/assets-Sell.css" rel="stylesheet"> <div class="as-body desktop" data-devicetype="desktop"> <div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><header class="mega-menu ember" tabindex="0"><div class="nav-large-view"><div class="nav-overlay-dropdown-backdrop"></div><div class="nav-swb" style="background-color:#49850F"><div class="has-max-width"><div class="left-align"><img class="nav-swb-logo" src="https://m.media-amazon.com/images/G/01/sell/icons/star.svg" loading="lazy"/><span><small><strong>Get 10% back on your first $50,000 in branded sales. </strong><a class="inline-link" href="https://sell.amazon.com/grow" data-cta-id="swm_hp" data-ld-append="SWM_HP">Learn more</a></small></span></div><ul class="right-align"><li aria-selected="false"><span class="nav-search"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M12.3834,13.7168 L8.817,10.1664 C8.45006,10.4112 8.05566,10.5973 7.6338,10.7248 C7.2114,10.8528 6.76126,10.9168 6.2834,10.9168 C5.01673,10.9168 3.9362,10.4752 3.0418,9.592 C2.1474,8.70827 1.7002,7.63307 1.7002,6.3664 C1.7002,5.09974 2.1474,4.0192 3.0418,3.1248 C3.9362,2.2304 5.01673,1.7832 6.2834,1.7832 C7.56126,1.7832 8.63913,2.2304 9.517,3.1248 C10.3949,4.0192 10.8338,5.09974 10.8338,6.3664 C10.8338,6.84427 10.7754,7.29147 10.6586,7.708 C10.5418,8.12507 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data-autocomplete-label="Try these searches:" name="search" placeholder="Search sell.amazon.com" spellcheck="false"/><i class="search-icon"></i><span class="nav-search"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.99991,8.85007 L5.26657,11.5834 C5.14435,11.7056 5.00546,11.764 4.84991,11.7584 C4.69435,11.7528 4.55546,11.689 4.43324,11.5667 C4.31102,11.4445 4.24991,11.3028 4.24991,11.1417 C4.24991,10.9806 4.31102,10.839 4.43324,10.7167 L7.14991,8.00007 L4.41657,5.26673 C4.29435,5.14451 4.23602,5.00284 4.24157,4.84173 C4.24713,4.68062 4.31102,4.53895 4.43324,4.41673 C4.55546,4.29451 4.69713,4.2334 4.85824,4.2334 C5.01935,4.2334 5.16102,4.29451 5.28324,4.41673 L7.99991,7.15007 L10.7332,4.41673 C10.8555,4.29451 10.9971,4.2334 11.1582,4.2334 C11.3194,4.2334 11.461,4.29451 11.5832,4.41673 C11.7055,4.53895 11.7666,4.68062 11.7666,4.84173 C11.7666,5.00284 11.7055,5.14451 11.5832,5.26673 L8.84991,8.00007 L11.5832,10.7334 C11.7055,10.8556 11.7666,10.9945 11.7666,11.1501 C11.7666,11.3056 11.7055,11.4445 11.5832,11.5667 C11.461,11.689 11.3194,11.7501 11.1582,11.7501 C10.9971,11.7501 10.8555,11.689 10.7332,11.5667 L7.99991,8.85007 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span></div><ul class="autocomplete-results"></ul></div><div class="search-suggestions"><span class="suggestions-label">Quick links:</span><ul class="suggestions-list"><li><a class="inline-link" href="/search?search=Selling%20on%20Amazon">Selling on Amazon</a></li><li><a class="inline-link" href="/search?search=Fulfillment%20by%20Amazon">Fulfillment by Amazon</a></li></ul></div></form></div></div></div></li><li aria-selected="false"><span class="nav-language-picker nav-language-picker-text"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0168,14.7168 C7.09467,14.7168 6.22507,14.5419 5.408,14.192 C4.59147,13.8416 3.87494,13.3611 3.2584,12.7504 C2.64187,12.1392 2.1584,11.4251 1.808,10.608 C1.45814,9.79147 1.2832,8.91654 1.2832,7.9832 C1.2832,7.06107 1.45814,6.1944 1.808,5.3832 C2.1584,4.572 2.64187,3.86107 3.2584,3.2504 C3.87494,2.6392 4.59147,2.1584 5.408,1.808 C6.22507,1.45814 7.09467,1.2832 8.0168,1.2832 C8.95014,1.2832 9.81947,1.45814 10.6248,1.808 C11.4307,2.1584 12.1392,2.6392 12.7504,3.2504 C13.3611,3.86107 13.8416,4.57494 14.192,5.392 C14.5419,6.20854 14.7168,7.07787 14.7168,8 C14.7168,8.92214 14.5419,9.79147 14.192,10.608 C13.8416,11.4251 13.3611,12.1392 12.7504,12.7504 C12.1392,13.3611 11.428,13.8416 10.6168,14.192 C9.8056,14.5419 8.93894,14.7168 8.0168,14.7168 Z M7.2168,13.0168 L7.2168,11.9 C7.0056,11.9 6.82507,11.8251 6.6752,11.6752 C6.5248,11.5248 6.4496,11.3443 6.4496,11.1336 L6.4496,10.3504 L3.0336,6.9336 C2.9888,7.14427 2.95814,7.33307 2.9416,7.5 C2.92507,7.66694 2.9168,7.828 2.9168,7.9832 C2.9168,9.23867 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class="nav-overlay-dropdown"><div class="language-picker-container"><div class="has-max-width"><span class="nav-language-picker right-align"><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.99991,8.85007 L5.26657,11.5834 C5.14435,11.7056 5.00546,11.764 4.84991,11.7584 C4.69435,11.7528 4.55546,11.689 4.43324,11.5667 C4.31102,11.4445 4.24991,11.3028 4.24991,11.1417 C4.24991,10.9806 4.31102,10.839 4.43324,10.7167 L7.14991,8.00007 L4.41657,5.26673 C4.29435,5.14451 4.23602,5.00284 4.24157,4.84173 C4.24713,4.68062 4.31102,4.53895 4.43324,4.41673 C4.55546,4.29451 4.69713,4.2334 4.85824,4.2334 C5.01935,4.2334 5.16102,4.29451 5.28324,4.41673 L7.99991,7.15007 L10.7332,4.41673 C10.8555,4.29451 10.9971,4.2334 11.1582,4.2334 C11.3194,4.2334 11.461,4.29451 11.5832,4.41673 C11.7055,4.53895 11.7666,4.68062 11.7666,4.84173 C11.7666,5.00284 11.7055,5.14451 11.5832,5.26673 L8.84991,8.00007 L11.5832,10.7334 C11.7055,10.8556 11.7666,10.9945 11.7666,11.1501 C11.7666,11.3056 11.7055,11.4445 11.5832,11.5667 C11.461,11.689 11.3194,11.7501 11.1582,11.7501 C10.9971,11.7501 10.8555,11.689 10.7332,11.5667 L7.99991,8.85007 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><h3 class="language-picker-heading">Select your preferred language</h3><ul class="language-popup-list single-col"><li class="language-selector" data-lang="en-US"><a href="?mons_sel_locale=en_US" class="language-picker-language current">English - US</a></li><li class="language-selector" data-lang="es-US"><a href="?mons_sel_locale=es_US" class="language-picker-language ">Español - US</a></li><li class="language-selector" data-lang="zh-CN"><a href="?mons_sel_locale=zh_CN" class="language-picker-language ">中文 - CN</a></li></ul></div></div></div></li></ul></div></div><nav><div class="has-max-width"><ul class="nav-items left-align"><li><a href="/?ref_=sdus_soa_home_n" data-cta-id="nav_logo"><img class="nav-logo" src="https://m.media-amazon.com/images/G/01/sell/navigation/amazon-logo-squid-menu.svg" loading="lazy"/><img class="nav-logo-transparent" src="https://m.media-amazon.com/images/G/01/sell/navigation/amazon-logo_white-menu.svg" loading="lazy"/></a></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_a_start"><strong>Start</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Set up your business</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell#ready-to-sell" target="_self" data-cta-id="1L2_a_1_sell"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/checklist_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get ready to sell</strong></div><small class="nav-link-description">Choose a selling plan, create and configure your seller account</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#enroll-brand" target="_self" data-cta-id="1L2_a_2_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/rocket_launch_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Enroll your brand</strong></div><small class="nav-link-description">Enroll your brand with Amazon to unlock a suite of brand-building tools and protection benefits</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#list-products" target="_self" data-cta-id="1L2_a_3_list_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_fulfilled_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>List products</strong></div><small class="nav-link-description">Match or create product listings in the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#price-products" target="_self" data-cta-id="1L2_a_4_prc_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/automate_pricing_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Price products</strong></div><small class="nav-link-description">Set competitive prices, become the Featured Offer </small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Manage your sales</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell#fulfillment-method" target="_self" data-cta-id="1L2_b_1_fulfill"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_check_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfill customer orders</strong></div><small class="nav-link-description">Fulfill orders yourself, or send inventory to Amazon for fulfillment</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#monitor-performance" target="_self" data-cta-id="1L2_b_2_acct_perf"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/metrics_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Monitor your performance</strong></div><small class="nav-link-description">Track your customer service, account health, and shipping performance</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#promote-products" target="_self" data-cta-id="1L2_b_3_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/advertising_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Promote and advertise</strong></div><small class="nav-link-description">Use no-cost promotions and cost-per-click advertising to drive discovery</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#product-reviews" target="_self" data-cta-id="1L2_b_4_feed"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/reviews_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get product reviews</strong></div><small class="nav-link-description">Improve your chances of getting positive reviews and ratings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/grow" target="_self" data-cta-id="1L2_b_5_nsg"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/explore_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><span class="badge"><small><strong>New</strong></small></span><strong>Try the New Seller Guide</strong></div><small class="nav-link-description">Explore key brand, logistics, pricing, and promotional services</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/sell-online" data-cta-id="1L2_feat_1_sell_onl"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/man-at-computer_471961451-960.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Getting started</strong></small></span><h3>How to sell online</h3><small class="nav-link-description">Get an overview of how to run a product-based business online</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sellercentral.amazon.com/ap/signin?openid.pape.max_auth_age=0&openid.return_to=https%3A%2F%2Fsellercentral.amazon.com%2Fhome&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=sc_na_amazon_v2&openid.mode=checkid_setup&language=en_US&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&pageId=sc_na_amazon_v2&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&ssoResponse=eyJ6aXAiOiJERUYiLCJlbmMiOiJBMjU2R0NNIiwiYWxnIjoiQTI1NktXIn0.pf51Z5eI0DIeF8vI2-H63M4mOGjGUnsk5foY6WvKGGHGbNCsWJrdDQ.tMuOxJUODGQoYU64.QTWD6g-kqWyy2fgFGUYPZHk3JzFUiLD5mphoc3oR0vmnMuZtB4y_enX4_ShXz_uvnzX9wVoOs5uuPYKzDVKlwpiKk_DGblaDUtzTrMajrmI7Eb-FfTZ9VlhMDnQz5UWrW8sxg9vhnkWLBM-14yzih0YnKEL68CI3wv1saPRWp5Ow3pbU09r9I_KO9DKlD9WbFWsJiiIevsPotxHGESrr0PeuS8zTXAGBvVLc1eSMkr0b24jpKGAntlB5oqtIoA.seCIEmahHqsZQBHPTepfnw" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Log in to Seller Central</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://brandregistry.amazon.com/ap/signin?clientContext=130-4955268-4669526&openid.return_to=https%3A%2F%2Fbrandregistry.amazon.com%2Fhome&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=amzn_brand_desktop_us&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&mons_redirect=sign_in" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Log in to Brand Registry</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_b_grow"><strong>Grow</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Optimize your operations</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs/supply-chain" target="_self" data-cta-id="2L2_a_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_arrow_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Outsource your supply chain</strong></div><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/fulfilled-by-merchant" target="_self" data-cta-id="2L2_a_2_fbm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_fulfilled_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Optimize the orders you fulfill</strong></div><small class="nav-link-description">Improve inventory management and shipping for customer orders you fulfill yourself</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="2L2_a_3_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_centric_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Launch your brand</strong></div><small class="nav-link-description">Grow your audience, increase sales, and build customer loyalty with brand-building tools</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Reach more customers</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/advertising" target="_self" data-cta-id="2L2_b_1_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/advertising_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Advertise with Amazon</strong></div><small class="nav-link-description">Advertise your products and brands in and beyond the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/amazon-business" target="_self" data-cta-id="2L2_b_2_amz_bus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/small_medium_business_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell to business customers</strong></div><small class="nav-link-description">Use a suite of tools to connect with procurement professionals and other B2B customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/global-selling" target="_self" data-cta-id="2L2_b_3_glob_sell"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/globe_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell globally</strong></div><small class="nav-link-description">Start selling to customers in Europe, Japan, Australia, India, and other countries</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/grow" data-cta-id="2L2_feat_1_nsg"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/man-at-computer_499591622.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>New</strong></small></span><h3>Try the New Seller Guide</h3><small class="nav-link-description">Explore key brand, logistics, pricing, and promotional services</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" href="https://sellercentral.amazon.com/ap/signin?openid.pape.max_auth_age=0&openid.return_to=https%3A%2F%2Fsellercentral.amazon.com%2Fhome&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=sc_na_amazon_v2&openid.mode=checkid_setup&language=en_US&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&pageId=sc_na_amazon_v2&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&ssoResponse=eyJ6aXAiOiJERUYiLCJlbmMiOiJBMjU2R0NNIiwiYWxnIjoiQTI1NktXIn0.pf51Z5eI0DIeF8vI2-H63M4mOGjGUnsk5foY6WvKGGHGbNCsWJrdDQ.tMuOxJUODGQoYU64.QTWD6g-kqWyy2fgFGUYPZHk3JzFUiLD5mphoc3oR0vmnMuZtB4y_enX4_ShXz_uvnzX9wVoOs5uuPYKzDVKlwpiKk_DGblaDUtzTrMajrmI7Eb-FfTZ9VlhMDnQz5UWrW8sxg9vhnkWLBM-14yzih0YnKEL68CI3wv1saPRWp5Ow3pbU09r9I_KO9DKlD9WbFWsJiiIevsPotxHGESrr0PeuS8zTXAGBvVLc1eSMkr0b24jpKGAntlB5oqtIoA.seCIEmahHqsZQBHPTepfnw" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Log in to Seller Central</strong></div></div></a><a class="nav-link flex-row-reverse" href="https://brandregistry.amazon.com/ap/signin?clientContext=130-4955268-4669526&openid.return_to=https%3A%2F%2Fbrandregistry.amazon.com%2Fhome&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=amzn_brand_desktop_us&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&mons_redirect=sign_in" target="_blank" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><title>arrow_outward</title><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M10.3662,6.2495 L4.91661,11.6831 C4.73848,11.8612 4.52461,11.9503 4.27501,11.9503 C4.02488,11.9503 3.81101,11.8612 3.63341,11.6831 C3.45528,11.5055 3.36621,11.2916 3.36621,11.0415 C3.36621,10.7914 3.45528,10.5775 3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Log in to Brand Registry</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_c_explore"><strong>Explore</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Amazon selling tools</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/tools#apps-services" target="_self" data-cta-id="3L2_a_1_apps_svrs"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/app_store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Find apps and service providers</strong></div><small class="nav-link-description">Find software and service providers to support your business</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#brands" target="_self" data-cta-id="3L2_a_2_build_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Build your brand</strong></div><small class="nav-link-description">Try Amazon tools designed to increase sales, build brand loyalty, and protect your intellectual property</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#feedback" target="_self" data-cta-id="3L2_a_3_feed"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/lightbulb_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get feedback and insights</strong></div><small class="nav-link-description">Find recommended products, review customer ratings, and understand your sales</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#payments" target="_self" data-cta-id="3L2_a_4_pay"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/currency_converter_euro_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get help with payments</strong></div><small class="nav-link-description">Streamline global payments and transfers</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Amazon selling programs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs#supply-chain" target="_self" data-cta-id="3L2_b_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/fulfillment_center_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Simplify your supply chain</strong></div><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#engage" target="_self" data-cta-id="3L2_b_2_engage"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/customer_segments_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Engage with customers</strong></div><small class="nav-link-description">Advertise products, create B2B offers, and reach shoppers in specific areas</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#specialty-products" target="_self" data-cta-id="3L2_b_3_specialty"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/enhanced_content_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell specialty products</strong></div><small class="nav-link-description">Offer customers handmade, pre-owned, or customized items </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#other" target="_self" data-cta-id="3L2_b_4_pgm_other"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/magnifying_glass_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Explore other programs</strong></div><small class="nav-link-description">Get help with financing, payments, customer service, and more</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/learn/ecommerce-fulfillment" data-cta-id="3L2_feat_1_ecomm_fullfil"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/amazon_rivian_Acam-18890_Final.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Grow your business</strong></small></span><h3>What is ecommerce fulfillment?</h3><small class="nav-link-description">Understand how and why to launch an online sales channel </small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" 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3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Log in to Brand Registry</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_d_learn"><strong>Learn</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Training, news, and insights</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/seller-university" target="_self" data-cta-id="4L2_a_1_lrn_su"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_university_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Seller University</strong></div><small class="nav-link-description">Get step-by-step instructions for selling in the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog" target="_self" data-cta-id="4L2_a_2_blog"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/reading_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Selling Partner Blog</strong></div><small class="nav-link-description">Read tips, info, and stories about selling with Amazon</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog/announcements" target="_self" data-cta-id="4L2_a_3_announc"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/information_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Announcements</strong></div><small class="nav-link-description">Get up to speed on events, programs, and tools</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Examples and overviews </h3><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn" target="_self" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.36649,12.8337 C7.16649,12.6337 7.06382,12.4198 7.05849,12.1921 C7.05262,11.9638 7.14996,11.75 7.35049,11.5505 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" href="https://sell.amazon.com/case-studies" target="_self" data-cta-id="4L2_b_1_case_stud"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/video_clapper_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Case studies</strong></div><small class="nav-link-description">Learn how different brands sell successfully</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell-online" target="_self" data-cta-id="4L2_b_2_sell_onl"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/computer_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell online</strong></div><small class="nav-link-description">Get an overview of how to run a product-based business online</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-ecommerce" target="_self" data-cta-id="4L2_b_3_ecomm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/desktop_shopping_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is ecommerce?</strong></div><small class="nav-link-description">Understand how and why to launch an online sales channel </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/inventory-management" target="_self" data-cta-id="4L2_b_4_inventory"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_hand_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Inventory management best practices</strong></div><small class="nav-link-description">Discover how to manage and track your inventory</small></div></a></li></ul><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-dropshipping" target="_self" data-cta-id="4L2_b_5_dropship"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is dropshipping?</strong></div><small class="nav-link-description">Find out how to outsource product handling and shipping</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/how-to-sell-books" target="_self" data-cta-id="4L2_b_6_books"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/book_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell books</strong></div><small class="nav-link-description">Learn how to sell books online in 5 steps </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/build-an-online-store" target="_self" data-cta-id="4L2_b_7_build_store"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to build an online store</strong></div><small class="nav-link-description">Get tips for setting up an ecommerce storefront, plus an overview of Amazon tools that can help</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/programs/supply-chain" data-cta-id="4L2_feat_1_sup_chain"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/shipping-containers_278664982.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Grow your business</strong></small></span><h3>Outsource your supply chain</h3><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment</small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" 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3.63341,10.3999 L9.06621,4.9503 L4.68301,4.9503 C4.43874,4.9503 4.22488,4.85857 4.04141,4.6751 C3.85794,4.49163 3.76621,4.27777 3.76621,4.0335 C3.76621,3.7887 3.85794,3.57483 4.04141,3.3919 C4.22488,3.20843 4.43874,3.1167 4.68301,3.1167 L11.283,3.1167 C11.5273,3.1167 11.7411,3.20843 11.9246,3.3919 C12.1081,3.57483 12.1998,3.7887 12.1998,4.0335 L12.1998,10.6335 C12.1998,10.8778 12.1081,11.0916 11.9246,11.2751 C11.7411,11.4586 11.5273,11.5503 11.283,11.5503 C11.0387,11.5503 10.8249,11.4586 10.6414,11.2751 C10.4579,11.0916 10.3662,10.8778 10.3662,10.6335 L10.3662,6.2495 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>Log in to Brand Registry</strong></div></div></a></div></div></div></div></li><li aria-selected="false"><span class="nav-item" data-cta-id="L1_e_pricing"><strong>Pricing</strong><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-dropdown"><div><div class="nav-overlay-dropdown-content has-max-width"><div class="nav-panel"><div class="nav-panel-title"><h3>Review fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing" target="_self" data-cta-id="5L2_a_1_std_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/cost_per_click_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Standard selling fees</strong></div><small class="nav-link-description">Review selling plan fees and referral fees</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/optional-costs" target="_self" data-cta-id="5L2_a_2_opt_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/paid_service_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for optional services</strong></div><small class="nav-link-description">Understand the cost of optional services through programs like Fulfillment by Amazon</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon#fba-costs" target="_self" data-cta-id="5L2_a_3_fba_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for Fulfillment by Amazon</strong></div><small class="nav-link-description">Get a breakdown of the costs for this popular program</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Estimate fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#products" target="_self" data-cta-id="5L2_b_1_est_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/calculator_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for a product</strong></div><small class="nav-link-description">Preview selling fees, fulfillment costs, and revenue for a product you sell</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fulfillment" target="_self" data-cta-id="5L2_b_2_est_fullfil"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/package_tracking_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Compare estimates by fulfillment method</strong></div><small class="nav-link-description">Calculate fees, costs, and revenue for a product, comparing Amazon fulfillment with another method </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fba" target="_self" data-cta-id="5L2_b_3_est_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/shipping_options_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for your FBA inventory</strong></div><small class="nav-link-description">Preview selling fees and costs for all the products you sell through Fulfillment by Amazon</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/fulfillment-by-amazon" data-cta-id="5L2_feat_1_fba"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/pcp.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Grow your business</strong></small></span><h3>Fulfillment by Amazon</h3><small class="nav-link-description">Learn how we can store, pick, pack, and deliver customer orders on your behalf </small></div></div></a></div></div></div><div class="nav-overlay-dropdown-footer"><div class="has-max-width"><a class="nav-link flex-row-reverse" 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L7.99991,7.15007 L10.7332,4.41673 C10.8555,4.29451 10.9971,4.2334 11.1582,4.2334 C11.3194,4.2334 11.461,4.29451 11.5832,4.41673 C11.7055,4.53895 11.7666,4.68062 11.7666,4.84173 C11.7666,5.00284 11.7055,5.14451 11.5832,5.26673 L8.84991,8.00007 L11.5832,10.7334 C11.7055,10.8556 11.7666,10.9945 11.7666,11.1501 C11.7666,11.3056 11.7055,11.4445 11.5832,11.5667 C11.461,11.689 11.3194,11.7501 11.1582,11.7501 C10.9971,11.7501 10.8555,11.689 10.7332,11.5667 L7.99991,8.85007 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></span><div class="nav-overlay-drawer"><div><div class="accordion"><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_a_start"><h3>Start</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Set up your business</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell#ready-to-sell" target="_self" data-cta-id="1L2_a_1_sell"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/checklist_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get ready to sell</strong></div><small class="nav-link-description">Choose a selling plan, create and configure your seller account</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#enroll-brand" target="_self" data-cta-id="1L2_a_2_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/rocket_launch_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Enroll your brand</strong></div><small class="nav-link-description">Enroll your brand with Amazon to unlock a suite of brand-building tools and protection benefits</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#list-products" target="_self" data-cta-id="1L2_a_3_list_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_fulfilled_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>List products</strong></div><small class="nav-link-description">Match or create product listings in the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#price-products" target="_self" data-cta-id="1L2_a_4_prc_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/automate_pricing_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Price products</strong></div><small class="nav-link-description">Set competitive prices, become the Featured Offer </small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Manage your sales</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/sell#fulfillment-method" target="_self" data-cta-id="1L2_b_1_fulfill"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_check_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Fulfill customer orders</strong></div><small class="nav-link-description">Fulfill orders yourself, or send inventory to Amazon for fulfillment</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#monitor-performance" target="_self" data-cta-id="1L2_b_2_acct_perf"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/metrics_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Monitor your performance</strong></div><small class="nav-link-description">Track your customer service, account health, and shipping performance</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#promote-products" target="_self" data-cta-id="1L2_b_3_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/advertising_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Promote and advertise</strong></div><small class="nav-link-description">Use no-cost promotions and cost-per-click advertising to drive discovery</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell#product-reviews" target="_self" data-cta-id="1L2_b_4_feed"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/reviews_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get product reviews</strong></div><small class="nav-link-description">Improve your chances of getting positive reviews and ratings</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/grow" target="_self" data-cta-id="1L2_b_5_nsg"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/explore_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><span class="badge"><small><strong>New</strong></small></span><strong>Try the New Seller Guide</strong></div><small class="nav-link-description">Explore key brand, logistics, pricing, and promotional services</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/sell-online" data-cta-id="1L2_feat_1_sell_onl"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/man-at-computer_471961451-960.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Getting started</strong></small></span><h3>How to sell online</h3><small class="nav-link-description">Get an overview of how to run a product-based business online</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_b_grow"><h3>Grow</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Optimize your operations</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs/supply-chain" target="_self" data-cta-id="2L2_a_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_arrow_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Outsource your supply chain</strong></div><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/fulfilled-by-merchant" target="_self" data-cta-id="2L2_a_2_fbm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_fulfilled_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Optimize the orders you fulfill</strong></div><small class="nav-link-description">Improve inventory management and shipping for customer orders you fulfill yourself</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/brand-registry" target="_self" data-cta-id="2L2_a_3_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_centric_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Launch your brand</strong></div><small class="nav-link-description">Grow your audience, increase sales, and build customer loyalty with brand-building tools</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Reach more customers</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/advertising" target="_self" data-cta-id="2L2_b_1_ads"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/advertising_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Advertise with Amazon</strong></div><small class="nav-link-description">Advertise your products and brands in and beyond the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs/amazon-business" target="_self" data-cta-id="2L2_b_2_amz_bus"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/small_medium_business_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell to business customers</strong></div><small class="nav-link-description">Use a suite of tools to connect with procurement professionals and other B2B customers</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/global-selling" target="_self" data-cta-id="2L2_b_3_glob_sell"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/globe_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell globally</strong></div><small class="nav-link-description">Start selling to customers in Europe, Japan, Australia, India, and other countries</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/grow" data-cta-id="2L2_feat_1_nsg"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/man-at-computer_499591622.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>New</strong></small></span><h3>Try the New Seller Guide</h3><small class="nav-link-description">Explore key brand, logistics, pricing, and promotional services</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_c_explore"><h3>Explore</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Amazon selling tools</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/tools#apps-services" target="_self" data-cta-id="3L2_a_1_apps_svrs"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/app_store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Find apps and service providers</strong></div><small class="nav-link-description">Find software and service providers to support your business</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#brands" target="_self" data-cta-id="3L2_a_2_build_br"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/brand_registry_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Build your brand</strong></div><small class="nav-link-description">Try Amazon tools designed to increase sales, build brand loyalty, and protect your intellectual property</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#feedback" target="_self" data-cta-id="3L2_a_3_feed"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/lightbulb_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get feedback and insights</strong></div><small class="nav-link-description">Find recommended products, review customer ratings, and understand your sales</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/tools#payments" target="_self" data-cta-id="3L2_a_4_pay"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/currency_converter_euro_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get help with payments</strong></div><small class="nav-link-description">Streamline global payments and transfers</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Amazon selling programs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/programs#supply-chain" target="_self" data-cta-id="3L2_b_1_sup_chain"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/fulfillment_center_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Simplify your supply chain</strong></div><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#engage" target="_self" data-cta-id="3L2_b_2_engage"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/customer_segments_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Engage with customers</strong></div><small class="nav-link-description">Advertise products, create B2B offers, and reach shoppers in specific areas</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#specialty-products" target="_self" data-cta-id="3L2_b_3_specialty"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/enhanced_content_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Sell specialty products</strong></div><small class="nav-link-description">Offer customers handmade, pre-owned, or customized items </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/programs#other" target="_self" data-cta-id="3L2_b_4_pgm_other"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/magnifying_glass_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Explore other programs</strong></div><small class="nav-link-description">Get help with financing, payments, customer service, and more</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/learn/ecommerce-fulfillment" data-cta-id="3L2_feat_1_ecomm_fullfil"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/amazon_rivian_Acam-18890_Final.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Grow your business</strong></small></span><h3>What is ecommerce fulfillment?</h3><small class="nav-link-description">Understand how and why to launch an online sales channel </small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_d_learn"><h3>Learn</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Training, news, and insights</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/seller-university" target="_self" data-cta-id="4L2_a_1_lrn_su"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/seller_university_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Seller University</strong></div><small class="nav-link-description">Get step-by-step instructions for selling in the Amazon store</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog" target="_self" data-cta-id="4L2_a_2_blog"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/reading_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Selling Partner Blog</strong></div><small class="nav-link-description">Read tips, info, and stories about selling with Amazon</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/blog/announcements" target="_self" data-cta-id="4L2_a_3_announc"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/information_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Announcements</strong></div><small class="nav-link-description">Get up to speed on events, programs, and tools</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Examples and overviews </h3><a class="nav-link flex-row-reverse" href="https://sell.amazon.com/learn" target="_self" data-cta-id=""><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.36649,12.8337 C7.16649,12.6337 7.06382,12.4198 7.05849,12.1921 C7.05262,11.9638 7.14996,11.75 7.35049,11.5505 L9.98329,8.9169 L3.44969,8.9169 C3.19422,8.9169 2.97769,8.82517 2.80009,8.6417 C2.62249,8.45823 2.53369,8.24437 2.53369,8.0001 C2.53369,7.75583 2.62249,7.54197 2.80009,7.3585 C2.97769,7.17503 3.19422,7.0833 3.44969,7.0833 L9.98329,7.0833 L7.35049,4.4497 C7.14996,4.2609 7.05262,4.04997 7.05849,3.8169 C7.06382,3.5833 7.16649,3.3665 7.36649,3.1665 C7.55529,2.9777 7.76649,2.8833 8.00009,2.8833 C8.23369,2.8833 8.45023,2.9777 8.64969,3.1665 L12.8337,7.3505 C12.9334,7.43903 13.0054,7.5417 13.0497,7.6585 C13.0945,7.7753 13.1169,7.88917 13.1169,8.0001 C13.1169,8.11103 13.0945,8.22223 13.0497,8.3337 C13.0054,8.44463 12.9334,8.54997 12.8337,8.6497 L8.64969,12.8337 C8.45023,13.0337 8.23369,13.1308 8.00009,13.1249 C7.76649,13.1196 7.55529,13.0225 7.36649,12.8337 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg><div class="nav-link-content"><div class="nav-link-title "><strong>View all</strong></div></div></a></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/case-studies" target="_self" data-cta-id="4L2_b_1_case_stud"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/video_clapper_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Case studies</strong></div><small class="nav-link-description">Learn how different brands sell successfully</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/sell-online" target="_self" data-cta-id="4L2_b_2_sell_onl"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/computer_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell online</strong></div><small class="nav-link-description">Get an overview of how to run a product-based business online</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-ecommerce" target="_self" data-cta-id="4L2_b_3_ecomm"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/desktop_shopping_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is ecommerce?</strong></div><small class="nav-link-description">Understand how and why to launch an online sales channel </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/inventory-management" target="_self" data-cta-id="4L2_b_4_inventory"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_hand_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Inventory management best practices</strong></div><small class="nav-link-description">Discover how to manage and track your inventory</small></div></a></li></ul><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/learn/what-is-dropshipping" target="_self" data-cta-id="4L2_b_5_dropship"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>What is dropshipping?</strong></div><small class="nav-link-description">Find out how to outsource product handling and shipping</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/learn/how-to-sell-books" target="_self" data-cta-id="4L2_b_6_books"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/book_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to sell books</strong></div><small class="nav-link-description">Learn how to sell books online in 5 steps </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/build-an-online-store" target="_self" data-cta-id="4L2_b_7_build_store"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/store_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>How to build an online store</strong></div><small class="nav-link-description">Get tips for setting up an ecommerce storefront, plus an overview of Amazon tools that can help</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/programs/supply-chain" data-cta-id="4L2_feat_1_sup_chain"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/stock/shipping-containers_278664982.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Grow your business</strong></small></span><h3>Outsource your supply chain</h3><small class="nav-link-description">Get help with shipping, distribution, storage, and fulfillment</small></div></div></a></div></div></div></div></div><div class="accordion-row" aria-selected="false"><div class="accordion-title" data-cta-id="L1_e_pricing"><h3>Pricing</h3><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0822,10.4582 C8.19314,10.4582 8.30434,10.4361 8.4158,10.3918 C8.52674,10.3476 8.63207,10.2753 8.7318,10.175 L11.7486,7.15823 C11.9267,6.99183 12.0102,6.77796 11.999,6.51663 C11.9878,6.25583 11.8987,6.04196 11.7318,5.87503 C11.543,5.68623 11.3265,5.5945 11.0822,5.59983 C10.8379,5.6057 10.6267,5.69743 10.4486,5.87503 L8.0822,8.25823 L5.699,5.87503 C5.5214,5.69743 5.31314,5.60863 5.0742,5.60863 C4.83527,5.60863 4.6214,5.70303 4.4326,5.89183 C4.25447,6.06943 4.1654,6.28623 4.1654,6.54223 C4.1654,6.7977 4.25447,7.00863 4.4326,7.17503 L7.4326,10.175 C7.53234,10.2753 7.63767,10.3476 7.7486,10.3918 C7.86007,10.4361 7.97127,10.4582 8.0822,10.4582 Z" fill="currentColor" fill-rule="nonzero"></path></g></svg></div><div class="accordion-content"><div><div class="nav-panel"><div class="nav-panel-title"><h3>Review fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing" target="_self" data-cta-id="5L2_a_1_std_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/cost_per_click_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Standard selling fees</strong></div><small class="nav-link-description">Review selling plan fees and referral fees</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/optional-costs" target="_self" data-cta-id="5L2_a_2_opt_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/paid_service_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for optional services</strong></div><small class="nav-link-description">Understand the cost of optional services through programs like Fulfillment by Amazon</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/fulfillment-by-amazon#fba-costs" target="_self" data-cta-id="5L2_a_3_fba_fees"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/box_fast_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Costs for Fulfillment by Amazon</strong></div><small class="nav-link-description">Get a breakdown of the costs for this popular program</small></div></a></li></ul></div></div><div class="nav-panel"><div class="nav-panel-title"><h3>Estimate fees and costs</h3></div><div class="nav-panel-body"><ul class="nav-column"><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#products" target="_self" data-cta-id="5L2_b_1_est_prd"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/calculator_usd_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for a product</strong></div><small class="nav-link-description">Preview selling fees, fulfillment costs, and revenue for a product you sell</small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fulfillment" target="_self" data-cta-id="5L2_b_2_est_fullfil"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/package_tracking_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Compare estimates by fulfillment method</strong></div><small class="nav-link-description">Calculate fees, costs, and revenue for a product, comparing Amazon fulfillment with another method </small></div></a></li><li><a class="nav-link " href="https://sell.amazon.com/pricing/estimate#fba" target="_self" data-cta-id="5L2_b_3_est_fba"><img class="nav-link-icon" src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/iconography/icon-outlined/shipping_options_outline.svg" loading="lazy"/><div class="nav-link-content"><div class="nav-link-title "><strong>Get an estimate for your FBA inventory</strong></div><small class="nav-link-description">Preview selling fees and costs for all the products you sell through Fulfillment by Amazon</small></div></a></li></ul></div></div><div class="nav-panel nav-featured-panel"><div class="nav-panel-title"><h3>Featured</h3></div><div class="nav-panel-body"><a class="nav-link" href="https://sell.amazon.com/fulfillment-by-amazon" data-cta-id="5L2_feat_1_fba"><div class="nav-link-card"><img src="https://m.media-amazon.com/images/G/01/sell/images/pcp.jpg" loading="lazy"/><div class="nav-link-card-body"><span class="badge"><small><strong>Grow your business</strong></small></span><h3>Fulfillment by Amazon</h3><small class="nav-link-description">Learn how we can store, pick, pack, and deliver customer orders on your behalf </small></div></div></a></div></div></div></div></div></div><ul class="nav-overlay-drawer-footer"><li class="nav-overlay-drawer-trigger" aria-selected="false"><span class="nav-language-picker nav-language-picker-text"><button class="nav-link-button "><svg viewBox="0 0 16 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class=""><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M8.0168,14.7168 C7.09467,14.7168 6.22507,14.5419 5.408,14.192 C4.59147,13.8416 3.87494,13.3611 3.2584,12.7504 C2.64187,12.1392 2.1584,11.4251 1.808,10.608 C1.45814,9.79147 1.2832,8.91654 1.2832,7.9832 C1.2832,7.06107 1.45814,6.1944 1.808,5.3832 C2.1584,4.572 2.64187,3.86107 3.2584,3.2504 C3.87494,2.6392 4.59147,2.1584 5.408,1.808 C6.22507,1.45814 7.09467,1.2832 8.0168,1.2832 C8.95014,1.2832 9.81947,1.45814 10.6248,1.808 C11.4307,2.1584 12.1392,2.6392 12.7504,3.2504 C13.3611,3.86107 13.8416,4.57494 14.192,5.392 C14.5419,6.20854 14.7168,7.07787 14.7168,8 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SearchAutocomplete(props).bindInput()}))} searchScript({"searchDomain":"","searchResultsPath":"/search"}); })();</script></div></div> <script type="text/javascript">var eVar200 = "SD_US_MM_V2_1017981:C";</script> </div> <div class="as-body desktop" data-devicetype="desktop"> <div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-white bg-no-repeat border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-wave" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/colors/blue50-100.svg');background-size:cover;background-position:center center"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:66.66666666666667%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-granite font-size-medium ember font-bold">Manage Your Experiments</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h1 class="heading align-start font-size-xxlarge color-squid-ink ember font-heavy">Test and optimize content to boost sales</h1></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:91.66666666666667%"><div class="text align-start color-squid-ink font-size-large ember font-normal">Manage Your Experiments takes the guesswork out of listing optimization by letting you test your product detail page content to see what drives the most sales. <strong>Optimized content can help increase sales by up to 20%</strong>.<sup>1</sup></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="rp_h" style="width:100%"><div class="dual-cta ember"><div class="cta-wrapper first-cta button-spacing-base"><p class="top-text color-granite font-size-xsmall">Already selling on Amazon?</p><a href="https://sellercentral.amazon.com/experiments/dashboard?ref_=ref_=sdus_mye_start" class="link button button-type-secondary-dark font-size-regular " target="_blank" id="cta2_h" aria-label="">Get started</a><p class="bottom-text color-horizon font-size-xsmall"><span> </span></p></div><div class="cta-wrapper second-cta"><p class="top-text color-granite font-size-xsmall">New to Amazon?</p><a href="https://sellercentral.amazon.com/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=fba_soa&passthrough%2FmarketplaceID=ATVPDKIKX0DER&passthrough%2FsuperSource=OAR&ref_=sdus_tool_mye_rp_h" class="link button button-type-primary font-size-regular " target="_blank" id="cta_rp_h" aria-label="">Sign up</a><p class="bottom-text color-granite font-size-xsmall">$39.99 a month + selling fees</p></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/illustration/LoFi/collection/manage-your-experiments-hero-lofi.webp" alt="lo-fi ui" title="" style="height:450px;width:auto"/></div></div><svg alt="" class="wave-placement-bottom wave-flip" height="278px" preserveAspectRatio="none" role="presentation" version="1.1" viewBox="0 0 1440 278" width="1440px" xmlns="http://www.w3.org/2000/svg"><g id="Sandbox" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M0,260.670469 C268,291.980818 533.333333,258.847538 796,161.270627 C1058.66667,63.6937169 1273.33333,9.93684108 1440,0 L1440,278 L0,278 L0,260.670469 Z" id="Path-8" fill="#fff" transform="translate(720.000000, 139.000000) scale(-1, 1) translate(-720.000000, -139.000000) "></path></g></svg></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="background-color-diamond border-color-squid-ink-dark border-radius-20px padding-left-small padding-right-small padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink-dark design-Sell has-box-shadow box-shadow-light" id="" style="width:100%"><div class="background-color-diamond border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="" style="width:100%"><div class="bg-no-repeat border-color-squid-ink border-radius-16px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell hover-scale-up hover-length-fast" id="" style="width:41.666666666666664%;background-image:url('https://m.media-amazon.com/images/G/01/sell/video/thumbnails/mye_thumbnail.webp');background-size:cover;background-position:center center"><a class="link-container video-popup-link-container" href="#" data-youtube-id="5zJT8f3jMqE" data-video-title="A/B test aspects of your product detail page with Manage Your Experiments" aria-label="Watch: A/B test aspects of your product detail page with Manage Your Experiments"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-fit align-start "><img src="https://s3.amazonaws.com/prod-widgetSource/in-shop/pub/images/amzn_favicon_blk.png" alt="play video" title=""/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-small padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-zero padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">What is Manage Your Experiments?</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">Manage Your Experiments is a tool that lets you test different versions of your product images, titles, bullet points, descriptions, and A+ Content—including Brand Story—to see what resonates with customers and drives the most sales. Use these data-backed insights to optimize your product detail page and help convert potential customers into buyers.</div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-xsmall padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">How do experiments work?</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">During an experiment, customers who view your product detail page are randomly split into groups and presented with different versions of the content you’re testing. Once we’ve gathered enough data to offer statistically significant results, you’ll see how each version performed using metrics like units sold, sales, conversion rate, units sold per unique visitor, and sample size. You’ll also see the projected one-year impact of the winning content on your sales.</div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-xsmall padding-bottom-xmini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-squid-ink ember font-heavy">Who can use Manage Your Experiments?</h3></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">To access the Manage Your Experiments, you need a <a href="https://sell.amazon.com/pricing#selling-plans">Professional selling account</a>. You also need to be a <a href="https://sellercentral.amazon.com/help/hub/reference/GJ84K745AL3R5N3Q">Brand Representative</a> for a brand enrolled in Amazon Brand Registry (login required).</div></div><div class="border-color-squid-ink padding-left-base padding-right-base padding-top-mini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="align-start"><a href="https://sell.amazon.com/brand-registry" class="link link-type-standard-dark" target="_blank">Learn more about Brand Registry</a></div></div></div></div><div></div></div></div></div><div class="border-color-snow padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell snippet-right-left-article" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h2 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">Unlock insights to improve listings and drive conversion</h2></div><div class="border-color-squid-ink padding-left-zero padding-right-xlarge padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal"><strong>Make data-backed decisions to help increase sales<br/></strong>Running experiments provides you with the data you need to understand what content appeals most to customers and can result in higher conversion rates. <br/><br/><strong>Showcase your brand <br/></strong>Tell your story and help customers connect with your brand by optimizing your <a href="https://sell.amazon.com/tools/a-content">A+ Content</a>, including your Brand Story. <br/><br/><strong>Elevate the customer experience <br/></strong>Build trust in your brand through optimized content that helps customers make informed purchasing decisions.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="align-start"><a href="https://sellercentral.amazon.com/help/hub/reference/external/VP453K5XRBJS7Y9" class="link link-type-external-dark" target="_blank">Learn more about Manage Your Experiments</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class=" image image-size-custom align-center "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/illustration/LoFi/collection/manage_your_experiments_feature_callouts_01_lofi.webp" alt="Lofi illustration of manage your experiments on a mobile device with insights and improvement feature callouts" title="" style="height:auto;width:370px"/></div></div></div></div><div class="border-color-snow padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell snippet-right-left-article" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-justify-content flex-justify-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:41.666666666666664%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/illustration/LoFi/collection/manage_your_experiments_feature_callouts_lofi.webp" alt="Lofi illustration of manage your experiments simplified experimentation feature callouts" title="" style="height:auto;width:375px"/></div></div><div class="border-color-squid-ink padding-left-base padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:58.333333333333336%"><div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h2 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">Access features that simplify experimentation</h2></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal"><strong>Save time with pre-selected settings<br/></strong>Some experiment details are pre-selected to help you get results quicker. For example, experiments start as soon as validation is complete and run until there’s enough data to declare a winner. Winning content is also published automatically. <br/><br/><strong>Test multiple attributes at once <br/></strong>Conduct multi-attribute experiments that allow you to test multiple page elements at the same time, like title, images, and bullet points.<br/><br/><strong>Access recommendations<br/></strong>Get machine-learning-based suggestions for your title and A+ Content experiments that are derived from insights generated from thousands of previous experiments on similar products.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><script type="text/javascript">;(function() { function script(csmMarker){if(window.ue){var uet=window.uet;"function"==typeof uet&&csmMarker&&uet(csmMarker)}} script("af"); })();</script></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-wave" id="" style="width:100%"><div class="has-max-width"><div class="background-color-white border-color-snow border-radius-16px padding-left-zero padding-right-small padding-top-small padding-bottom-small border-left-1px border-right-1px border-top-1px border-bottom-1px flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell has-box-shadow box-shadow-light" id="Start" style="width:100%"><div class="has-max-width"><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-white design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-large padding-right-small padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-stretch amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:66.66666666666667%"><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-zero padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">Ready to get started?</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Step 1.</div></div><div class="border-color-squid-ink padding-left-mini padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:83.33333333333333%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Log in to Seller Central</div></div><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-xmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal"><a href="https://sellercentral.amazon.com/ap/signin?openid.pape.max_auth_age=0&openid.return_to=https%3A%2F%2Fsellercentral.amazon.com%2Fhome&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=sc_na_amazon_v2&openid.mode=checkid_setup&language=en_US&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&pageId=sc_na_amazon_v2&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&ssoResponse=eyJ6aXAiOiJERUYiLCJlbmMiOiJBMjU2R0NNIiwiYWxnIjoiQTI1NktXIn0.9fMgp5tFzG1UtiEKQo9oe7jBGYxDALnj-zoqLlXWz6uAShbb6teE9A.Sru5-HL1syM6Popx.lnUUZnr5jfKOAkVaj5IZ5tKz68dlht0DAiupX-oyHofpaXJ_RD8INnm9hktML3sTNZ6x1s62vtbqgYGGhR8X-RepNYB_-SxxCmmmCskaFcv0XQ5VmAZBbqc4xmbCjk9r6lhv-JMdwuxKRR4J1vdsYTaasRUoFzF2lhNGNqCOKWtqsWzzMZVu9JNyQnLoYQmBfRe18gXqqhKUUU3suXjhuDrBHV9N2ks76VYUerSVfoCcaeciLLtK_FlY62aftw.4P2T9APsfiTBFh9oN8V-UQ&initialSessionID=apay%3D141-5060050-1704433&ld=NSGoogle&ldStackingCodes=NSGoogle%3ETyped%2FBookmarked%3ENSGoogle%3ESEUSSOAGOOG-NAG029B-NSIIS-D%3ENSGoogle">Log in</a> to your Seller Central account or <a href="https://sellercentral.amazon.com/ap/register?showRememberMe=true&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&language=en_US&pageId=amzn_sw_signup_us&mobileBrowserWeblabTreatment=C&openid.return_to=https%3A%2F%2Fsellercentral.amazon.com%2Fsw%2FGREX%2FSignUp%2Fstep%2FAgreements%3Fpassthrough%252Faccount%3Dfba_soa%26passthrough%252FmarketplaceID%3DATVPDKIKX0DER%26passthrough%252FsuperSource%3DOAR%26ref_%3Dscus_soa_wp_rp_n%26passthrough%252FinitialSessionID%3D134-5959406-2853346%26passthrough%252Fld%3DSCUSWPDirect_SCUSRP_WP_N%26productTier%3DFBA%253ASILVER%26productType%3DFulfillmentByAmazon%253ASellOnAmazon%26marketplaceId%3DATVPDKIKX0DER%26forceGrex%3Dtrue%26language%3Den_US%26lpgrtTokenId%3DA2FCLHWH6VF12A%26redirectAP%3D1&prevRID=GE1WH4XY5ARY3FP5WJFG&openid.assoc_handle=amzn_sw_signup_us&openid.mode=checkid_setup&intercept=false&desktopBrowserWeblabTreatment=C&prepopulatedLoginId=&failedSignInCount=0&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&passthrough%2FinitialSessionID=apay%3D141-5060050-1704433&passthrough%2Fld=NSGoogle&passthrough%2FldStackingCodes=NSGoogle%3ETyped%2FBookmarked%3ENSGoogle%3ESEUSSOAGOOG-NAG029B-NSIIS-D%3ENSGoogle">sign up</a> as a seller. Make sure you have a <a href="https://sell.amazon.com/pricing#selling-plans">Professional selling plan</a> so you can use Manage Your Experiments.</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Step 2.</div></div><div class="border-color-squid-ink padding-left-mini padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:83.33333333333333%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Enroll your brand</div></div><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-xmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">If you’re the Rights Owner for an eligible brand, <a href="https://sell.amazon.com/brand-registry">enroll it in Brand Registry</a>. Or, if you’re employed by an enrolled brand, ask the Rights Owner or another Administrator to <a href="https://sellercentral.amazon.com/help/hub/reference/GJ84K745AL3R5N3Q?initialSessionID=apay%3D141-5060050-1704433&ld=NSGoogle&ldStackingCodes=NSGoogle%3ETyped%2FBookmarked%3ENSGoogle%3ESEUSSOAGOOG-NAG029B-NSIIS-D%3ENSGoogle">assign you the Brand Representative selling role</a> (login required).</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Step 3.</div></div><div class="border-color-squid-ink padding-left-mini padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:83.33333333333333%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Create an experiment</div></div><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-xmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">Hover over <strong>Brands</strong> in the main menu of Seller Central, then select Manage Experiments. On the <strong>Manage Your Experiments</strong> page, select <strong>Create a New Experiment</strong>, choose the type of experiment, and select the primary product you want to test.<br/><br/>Next, add <strong>Experiment details</strong> like the experiment name and hypothesis. The duration and publish options are pre-selected to get you the fastest results. <br/><br/>Finally, enter the alternate version of the content you want to test (Version B) and select <strong>Schedule Experiment</strong>. You can check the status from the Manage Your Experiments page.</div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-flex-start flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-mobile-row" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Step 4.</div></div><div class="border-color-squid-ink padding-left-mini padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:83.33333333333333%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-squid-ink font-size-large ember font-bold">Analyze results</div></div><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-xmini padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-small ember font-normal">Once the test is complete, you can review results by selecting <strong>View Details</strong> from the Manage Your Experiments page to see which version drove the most conversion, sales, and more. <br/><br/>You can learn more about Manage Your Experiments and explore additional brand selling tools using the <a href="https://sellercentral.amazon.com/build-your-brand/conversion?ref=mainbyb#program-manage-your-experiments">Build Your Brand page</a> in Seller Central.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="align-start"><a href="https://sellercentral.amazon.com/experiments/dashboard/ref=xx_mye_dnav_xx" class="link link-type-external-dark" target="_blank">Create an experiment</a></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-space-between flex-align-content-stretch amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-stretch flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="bg-no-repeat border-color-squid-ink border-radius-16px padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-stretch flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/posters/seller_551519489.webp');background-size:cover;background-position:center center"><div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div></div><div></div></div><div class="bg-no-repeat border-color-squid-ink border-radius-16px padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/sp-marketing-toolkit/guides/design/illustration/LoFi/collection/manage_your_experiment_lofi.webp');background-size:cover;background-position:center center"><div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><svg alt="" class="wave-placement-bottom " height="354px" preserveAspectRatio="none" role="presentation" version="1.1" viewBox="0 0 1440 354" width="1440px" xmlns="http://www.w3.org/2000/svg"><g id="Sandbox" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M0,351.933506 C116,262.863915 341.333333,211.08769 676,196.604829 C1010.66667,182.121969 1265.33333,116.587026 1440,0 L1440,354 L0,353.994109 L0,351.933506 Z" id="Wave" fill="#fff"></path></g></svg></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-snow padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell" id="faq" style="width:100%"><h3 class="heading align-center font-size-xlarge color-squid-ink ember font-heavy">Frequently Asked Questions</h3></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:83.33333333333333%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-border-top accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">What are the product requirements for Manage Your Experiments?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">A product is eligible for Manage Your Experiments if it belongs to your enrolled brand and has received enough traffic in recent weeks to produce valid experiment results. You must also have published a Brand Story or other A+ Content to run those types of experiments.</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="align-start"><a href="https://sellercentral.amazon.com/help/hub/reference/external/GVP453K5XRBJS7Y9?ref=sd_myesc_en__ruex&initialSessionID=apay%3D141-5060050-1704433&ld=NSGoogle&ldStackingCodes=NSGoogle%3ETyped%2FBookmarked%3ENSGoogle%3ESEUSSOAGOOG-NAG029B-NSIIS-D%3ENSGoogle" class="link link-type-external-dark" target="_blank">Learn more about product eligibility</a></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:83.33333333333333%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">What are tips for creating an effective experiment?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">To create an effective experiment:</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-small ember "><strong>Make your experimental content significantly different from existing content</strong>: The greater the difference, the better the chance your experiment results will be meaningful and not due to random chance.</li><li class="color-storm font-size-small ember "><strong>Let your experiment run for the entire duration</strong>: Even if early results are promising, they can sometimes be misleading. Run an experiment until completion to help ensure your results are reliable.</li><li class="color-storm font-size-small ember "><strong>Use the pre-selected settings to get results quicker</strong>: Use the default settings so the experiment will start as soon as validation is complete, run until there’s enough data to declare a winner (“to significance”), and the winning content will be published automatically.</li><li class="color-storm font-size-small ember "><strong>Use multi-attribute experiments to test changes to multiple types of content at once</strong>: Test various attributes like title, images, and bullet points in one single experiment.</li></ul></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:83.33333333333333%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">What is the average duration of an experiment?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">If selecting your own duration, we recommend running experiments for 8 to 10 weeks to allow enough time to generate statistically significant results. If using the pre-selected “to significance” setting for duration, which runs experiments until there’s enough data to declare a winner, you can sometimes get results as soon as four weeks.</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div><div class="border-color-cumulus padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-cumulus design-Sell" id="" style="width:83.33333333333333%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">What is Version A and Version B in an experiment?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">In Manage Your Experiments, Version A is the current published content and Version B is the new version of content you want to test.</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div><div class="border-color-white padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-white design-Sell" id="" style="width:83.33333333333333%"><div itemscope="" itemProp="mainEntity" itemType="https://schema.org/Question" class="accordion accordion-type-light" data-is-faq="true"><div itemProp="name" class="title align-start">How do I create new versions (Version B) of content to test?</div><div itemscope="" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="content"><div itemProp="text"><div class="border-color-squid-ink padding-left-zero padding-right-xxlarge padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-medium ember font-normal">For product descriptions, titles, and bullet points, you enter the new content you want to test (Version B) directly into the relevant box in the tool.<br/><br/>For images, you upload the image, then use the file picker to select the product image. <br/><br/>For A+ Content and Brand Story experiments, you can simply duplicate your current content and then modify it by selecting <strong>Start by duplicating Version A</strong> in Manage Your Experiments to navigate to the A+ Content manager.</div></div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="spacer"></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-base padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-snow border-radius-16px padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-zero border-left-1px border-right-1px border-top-1px border-bottom-1px flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell has-box-shadow box-shadow-light snippet-right-left-article" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-base padding-top-minibase padding-bottom-minibase border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-xlarge color-squid-ink ember font-heavy">Test and optimize content to boost sales</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-base padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="rp_h" style="width:100%"><div class="dual-cta ember"><div class="cta-wrapper first-cta button-spacing-base"><p class="top-text color-granite font-size-xsmall">Already selling on Amazon?</p><a href="https://sellercentral.amazon.com/experiments/dashboard?ref_=sdus_mye_start" class="link button button-type-secondary-dark font-size-regular " target="_blank" id="cta2_pf" aria-label="">Get started</a><p class="bottom-text color-horizon font-size-xsmall"><span> </span></p></div><div class="cta-wrapper second-cta"><p class="top-text color-granite font-size-xsmall">New to Amazon?</p><a href="https://sellercentral.amazon.com/gp/on-board/workflow/Registration/login.html?passthrough%2Faccount=fba_soa&passthrough%2FmarketplaceID=ATVPDKIKX0DER&passthrough%2FsuperSource=OAR&ref_=sdus_tools_mye_rp_pf" class="link button button-type-primary font-size-regular " target="_blank" id="cta_rp_pf" aria-label="">Sign up</a><p class="bottom-text color-granite font-size-xsmall">$39.99 a month + selling fees</p></div></div></div></div><div class="bg-no-repeat border-color-squid-ink border-radius-16px padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%;background-image:url('https://m.media-amazon.com/images/G/01/sell/images/posters/seller_331316046.webp');background-size:cover;background-position:center center"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-large padding-bottom-large border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="spacer"></div></div></div></div></div></div><div class="border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-zero padding-bottom-base border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="text align-center color-stone font-size-xsmall ember font-normal"><sup><em>1</em></sup><em>Amazon internal data</em></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><script type="text/javascript">;(function() { function script(csmMarker){if(window.ue){var uet=window.uet;"function"==typeof uet&&csmMarker&&uet(csmMarker)}} script("cf"); })();</script></div><div class="background-color-squid-ink-dark border-color-snow padding-left-xxlarge padding-right-xxlarge padding-top-small padding-bottom-mini border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow design-Sell is-fluid is-mobile-row" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><a class="link-container " href="/"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-snow font-size-small ember font-normal">Home</div></div></a></div><div class="border-color-squid-ink padding-left-mini padding-right-mini padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/icon-breadcrumb-cumulus.svg" alt="" title="" data-src="https://m.media-amazon.com/images/G/01/sell/images/icon-breadcrumb-cumulus.svg"/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="/tools"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-snow font-size-small ember font-normal">Tools</div></div></a></div><div class="border-color-squid-ink padding-left-mini padding-right-mini padding-top-xxmini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class=" image image-size-fit align-start lazy-loaded"><img src="https://m.media-amazon.com/images/G/01/sell/images/icon-breadcrumb-cumulus.svg" alt="" title="" data-src="https://m.media-amazon.com/images/G/01/sell/images/icon-breadcrumb-cumulus.svg"/></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><div class="text align-start color-cumulus font-size-small ember font-normal">Manage Your Experiments</div></div></div></div></div> <div><div id="omniture-details" data-page-e-var4="en-US" data-page-e-var1="SOA" data-page-e-var34="1" data-page-e-var75="" data-page-page-name="US:SD:SOA-tools-mye" data-page-page-type="Information" data-page-prop1="SOA" data-page-prop34="1" data-page-prop75=""></div><script type="text/javascript">var s_account = "amznsrvsglobalprod,amznsrvsmainprod,amznsrvsprod,amznsrvsglobalprodbotfilter";</script><script 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flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="background-color-squid-ink-dark border-color-squid-ink padding-left-xxlarge padding-right-xxlarge padding-top-mini padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><nav class="nav-type-footer nav-style-dark "><section class="nav-footer-top"><article class="nav-footer-breadcrumbs"></article><article class="nav-footer-button-wrap"><button class="link popup-link button button-type-secondary-light button-type-language" data-popup-id="footer-nav-language-picker-popup">English</button><button class="country-picker country-picker-style-undefined button-type-country button-type-secondary-undefined country-US link 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country-PL">Poland</a></li><li><a href="https://sell.amazon.sa" class="country-picker-country country-SA">Saudi Arabia</a></li><li><a href="https://sell.amazon.com.sg" class="country-picker-country country-SG">Singapore</a></li><li><a href="https://sell.amazon.com/global-selling/south-africa" class="country-picker-country country-ZA">South Africa</a></li><li><a href="https://sell.amazon.es" class="country-picker-country country-ES">Spain</a></li><li><a href="https://sell.amazon.se" class="country-picker-country country-SE">Sweden</a></li><li><a href="https://gs.amazon.com.tw" class="country-picker-country country-TW">Taiwan</a></li><li><a href="https://sell.amazon.co.th" class="country-picker-country country-TH">Thailand</a></li><li><a href="https://satis.amazon.com.tr" class="country-picker-country country-TR">Turkey</a></li><li><a href="https://sell.amazon.ae" class="country-picker-country country-AE">United Arab Emirates</a></li><li><a href="https://sell.amazon.co.uk" class="country-picker-country country-UK">United Kingdom</a></li><li><a href="https://sell.amazon.com" class="country-picker-country current country-US">United States</a></li><li><a href="https://sell.amazon.vn" class="country-picker-country country-VN">Vietnam</a></li></ul><p class="country-picker-footnote">Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.</p></div></div></div><button class="link popup-link button button-type-secondary-light button-type-hmd" data-popup-id="hmd-picker-popup">Feedback</button></article></section><section class="nav-footer-wrap"><ul><li class="has-children "><a>Sell with Amazon</a><ul><li class=" "><a href="https://sell.amazon.com/sell-online">Sell online</a></li><li class=" "><a href="https://sell.amazon.com/sell">How to sell on Amazon</a></li><li class=" "><a href="https://sell.amazon.com/pricing">How much does it cost?</a></li><li class=" "><a href="https://sell.amazon.com/learn/inventory-management">Inventory management</a></li><li class=" "><a href="https://sell.amazon.com/learn/what-is-dropshipping">What is dropshipping</a></li><li class=" "><a href="https://sell.amazon.com/learn/how-to-sell-books">Sell books online</a></li></ul></li><li class="has-children "><a>Selling Programs</a><ul><li class=" "><a href="https://sell.amazon.com/fulfillment-by-amazon">Fulfillment by Amazon</a></li><li class=" "><a href="https://sell.amazon.com/advertising">Amazon Advertising</a></li><li class=" "><a href="https://sell.amazon.com/global-selling">Global selling</a></li><li class=" "><a href="https://sell.amazon.com/programs/amazon-business">Amazon Business</a></li><li class=" "><a href="https://sell.amazon.com/programs/black-business-accelerator">Black Business Accelerator</a></li><li class=" "><a href="https://sell.amazon.com/programs">More programs</a></li></ul></li><li class="has-children "><a>Amazon for Brands</a><ul><li class=" "><a href="https://sell.amazon.com/build-an-online-store">Online store builder</a></li><li class=" "><a href="https://sell.amazon.com/blog/what-is-amazon-brand-registry">Amazon Brand Registry</a></li><li class=" "><a href="https://sell.amazon.com/blog/brand-management">Brand management</a></li><li class=" "><a href="https://sell.amazon.com/tools/customer-reviews">Product reviews</a></li><li class=" "><a href="https://sell.amazon.com/tools/amazon-brand-analytics">Customer Behavior Analytics</a></li><li class=" "><a href="https://sell.amazon.com/tools/a-content">A+ Content</a></li></ul></li><li class="has-children "><a>Resources</a><ul><li class=" "><a href="https://sell.amazon.com/blog">Selling Partner Blog</a></li><li class=" "><a href="https://sell.amazon.com/learn/seller-university">Seller University</a></li><li class=" "><a href="https://sellercentral.amazon.com/help/hub/reference/external/">Seller Central Help</a></li><li class=" "><a href="https://sell.amazon.com/events">Accelerate 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By submitting my feedback, I represent and warrant that no personal or sensitive data(e.g., names, addresses, telephone numbers or e-mail addresses) have been included in my responses.</span></span></label></div><button class="form-button link hmd-submit-button" disabled="" id="submit-button" type="submit">Submit</button></div></form></div><div class="hmd-feedback-message"><div class="thank-you-image-div"><label class="thank-you-image"></label></div><div class=" thank-you-title">Thanks for the feedback!</div><div class=" thank-you-message">Your feedback helps us continually improve our website experience.</div></div></div></div><div class="popup-layover hide" id="footer-nav-language-picker-popup"><div class="popup"><div class="popup-close-container"><a class="hide close-popup" data-popup-id="footer-nav-language-picker-popup" aria-label="Close language popup">✕</a></div><div class="popup-container max-width-800px"><h3 class="language-picker-heading">Select your preferred 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class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:16.666666666666668%"><a class="link-container " href="/?ref_=sdus_soa_home_f"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class=" image image-size-custom align-start "><img src="https://m.media-amazon.com/images/G/01/sell/navigation/logos/amazon-logo_rgb_wht.svg" alt="Amazon logo" title="Amazon logo" style="height:24px;width:auto" data-src="https://m.media-amazon.com/images/G/01/sell/navigation/logos/amazon-logo_rgb_wht.svg"/></div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-center flex-justify-content flex-justify-content-flex-end amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:50%"><div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-justify-content flex-justify-content-flex-end amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:33.333333333333336%"><div class="border-color-squid-ink padding-left-zero padding-right-minibase padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="align-start"><a href="https://sellercentral.amazon.com/gp/help/external/201824360" class="link link-type-plain-text-mid">Terms of Service</a></div></div><div class="border-color-squid-ink padding-left-zero padding-right-xlarge padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="align-start"><a href="/privacy" class="link link-type-plain-text-mid">Privacy Policy</a></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><div class="text align-end color-cumulus font-size-xsmall ember font-normal">© 2024, Amazon.com Services LLC.</div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell is-fluid" id="" style="width:33.333333333333336%"><div class="border-color-squid-ink padding-left-zero padding-right-xsmall padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink 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