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href="javascript:;" id="mobile_nav_icon"><span class="ti-menu"></span></a>  </div>  </div>  </div> </div> </div> </div> </div> <div id="page_caption" class=" "> <div class="page_title_wrapper"> <div class="standard_wrapper"> <div class="page_title_inner"> <div class="page_title_content"> <h1>The Blog</h1> </div> </div> </div> </div> </div>  <div id="page_content_wrapper" class=""> <div class="inner">  <div class="inner_wrapper"> <div class="sidebar_content">  <div id="post-7547" class="post-7547 post type-post status-publish format-standard has-post-thumbnail hentry category-medtechwomen-talks tag-branding tag-devicetalks tag-kayleen-brown tag-medical-devices tag-medical-technology tag-medtech tag-medtechwomen-talks tag-podcast tag-product-development tag-product-development-cycle tag-product-management tag-public-relations tag-video-podcast tag-women-in-medtech"> <div class="post_wrapper"> <div class="post_content_wrapper"> <h1>How do I get a medical device in front of the right people? with Nicole Osmer, Health+Commerce</h1> <div class="post_detail single_post"> <span class="post_info_date"> February 6, 2024 </span> <span class="post_info_comment"> • 0 Comment </span> </div> <div class="post_img static"> <img src="https://www.devicetalks.com/wp-content/uploads/2024/02/MWtalks23_episode5_1200x800_MAIN_Vs2A-960x636.png" alt="" class="" /> </div> <div class="addtoany_share_save_container addtoany_content addtoany_content_top"><div class="a2a_kit a2a_kit_size_16 addtoany_list" data-a2a-url="https://www.devicetalks.com/how-do-i-get-a-medical-device-in-front-of-the-right-people/" data-a2a-title="How do I get a medical device in front of the right people? with Nicole Osmer, Health+Commerce"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fwww.devicetalks.com%2Fhow-do-i-get-a-medical-device-in-front-of-the-right-people%2F&linkname=How%20do%20I%20get%20a%20medical%20device%20in%20front%20of%20the%20right%20people%3F%20with%20Nicole%20Osmer%2C%20Health%2BCommerce" title="Facebook" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fwww.devicetalks.com%2Fhow-do-i-get-a-medical-device-in-front-of-the-right-people%2F&linkname=How%20do%20I%20get%20a%20medical%20device%20in%20front%20of%20the%20right%20people%3F%20with%20Nicole%20Osmer%2C%20Health%2BCommerce" title="Twitter" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fwww.devicetalks.com%2Fhow-do-i-get-a-medical-device-in-front-of-the-right-people%2F&linkname=How%20do%20I%20get%20a%20medical%20device%20in%20front%20of%20the%20right%20people%3F%20with%20Nicole%20Osmer%2C%20Health%2BCommerce" title="LinkedIn" rel="nofollow noopener" target="_blank"></a><a class="a2a_dd addtoany_share_save addtoany_share" href="https://www.addtoany.com/share"><img src="https://static.addtoany.com/buttons/favicon.png" alt="Share"></a></div></div><blockquote><p>WATCH or LISTEN below, thank you for supporting <a href="http://www.devicetalks.com/medtech-women-talks" target="_blank" rel="noopener">MedtechWOMEN Talks!</a></p></blockquote> <p>In the latest episode of MedtechWOMEN Talks, Nicole Osmer, Founder & CEO at <strong>Health+Commerce</strong>, shares her expertise on the role of branding, media relations, and public relations in the medical device product development cycle from the perspective of “The Publicist.”</p> <p>In the episode, Osmer shares the significance of establishing a strong brand right from a company’s inception. Attention to detail in messaging, brand presence, and even the subtleties like an area code on a contact page are pivotal. A central theme revolves around structuring communication effectively through traditional and emerging media channels to make significant market impacts. Osmer’s insights on press releases, direct media outreach, and the role of digital platforms offer valuable takeaways on modern medtech marketing. The episode covers not only the ‘what’ but also the ‘how’ of successful medtech communications.</p> <h3 id="key-takeaways"><strong>TL;DR – Key takeaways:</strong></h3> <ul> <li>Establishing a strong brand from the early stages and maintaining it throughout the lifecycle of a medtech company is crucial for lasting success.</li> <li>Clear, concise messaging and being prepared for media opportunities with key story elements is essential in PR and branding.</li> <li>Press releases remain a relevant tool for communication, especially when they are concise, impactful, and include a compelling headline.</li> <li>Collaboration across various company functions such as marketing, clinical teams, and investor relations is integral to a coherent communication strategy.</li> </ul> <p><span style="font-weight: 400;">Thank you to our sponsors </span><a href="https://aptyx.com/"><span style="font-weight: 400;">Aptyx</span></a><span style="font-weight: 400;">, </span><a href="https://catalyzehealthcare.com/"><span style="font-weight: 400;">Catalyze Healthcare</span></a><span style="font-weight: 400;">, </span><a href="https://confluentmedical.com/"><span style="font-weight: 400;">Confluent Medical Technologies</span></a><span style="font-weight: 400;">, and </span><a href="https://www.cretex.com/companies/#c-cretex-medical"><span style="font-weight: 400;">Cretex Medical</span></a><span style="font-weight: 400;"> for providing vital support.</span></p> <p><span style="font-weight: 400;">Tune in and subscribe to DeviceTalks on all major podcast channels and follow </span><a href="https://www.youtube.com/channel/UC9PwYplpB-cvbPYHcb3vdZA?sub_confirmation=1"><span style="font-weight: 400;">youtube.com/@DeviceTalks</span></a><span style="font-weight: 400;"> to ensure you never miss an episode.</span></p> <p><strong>Watch NOW:</strong><br /> <iframe title="YouTube video player" src="https://www.youtube.com/embed/w1usZ7VGhzE?si=bGnPT-NvamGwlaHG" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><strong>Listen NOW:</strong><br /> <iframe src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1739608824&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true" width="100%" height="300" frameborder="no" scrolling="no"></iframe></p> <div style="font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;"><a style="color: #cccccc; text-decoration: none;" title="DeviceTalks" href="https://soundcloud.com/devicetalks" target="_blank" rel="noopener">DeviceTalks</a> · <a style="color: #cccccc; text-decoration: none;" title="How do I get a medical device in front of the right people? with Nicole Osmer" href="https://soundcloud.com/devicetalks/how-do-i-get-a-medical-device-in-front-of-the-right-people" target="_blank" rel="noopener">How do I get a medical device in front of the right people? with Nicole Osmer</a></div> <div class="post_excerpt post_tag"> <a href="https://www.devicetalks.com/tag/branding/">#branding</a><a href="https://www.devicetalks.com/tag/devicetalks/">#DeviceTalks</a><a href="https://www.devicetalks.com/tag/kayleen-brown/">#Kayleen Brown</a><a href="https://www.devicetalks.com/tag/medical-devices/">#Medical Devices</a><a href="https://www.devicetalks.com/tag/medical-technology/">#Medical Technology</a><a href="https://www.devicetalks.com/tag/medtech/">#medtech</a><a href="https://www.devicetalks.com/tag/medtechwomen-talks/">#MedtechWOMEN Talks</a><a href="https://www.devicetalks.com/tag/podcast/">#podcast</a><a href="https://www.devicetalks.com/tag/product-development/">#product development</a><a href="https://www.devicetalks.com/tag/product-development-cycle/">#product development cycle</a><a href="https://www.devicetalks.com/tag/product-management/">#product management</a><a href="https://www.devicetalks.com/tag/public-relations/">#public relations</a><a href="https://www.devicetalks.com/tag/video-podcast/">#video podcast</a><a href="https://www.devicetalks.com/tag/women-in-medtech/">#Women in Medtech</a> </div> <div id="post_share_text" class="post_share_text"> <span class="ti-share"></span> </div> <br class="clear"/> <div class="post_related"> <h5 class="subtitle"><span>You might also like</span></h5> <div class="one_third ">  <div id="post-7977" class="post-7977 post type-post status-publish format-standard has-post-thumbnail hentry category-intuitivetalks tag-devicetalks tag-innovation tag-interviews tag-intuitive tag-intuitivetalks tag-leadership tag-medical-device tag-medical-technology tag-medtech tag-podcast tag-robotics tag-surgical-robotics tag-women-in-medtech"> 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