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7 conseils pour une stratégie commerciale plus efficace
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data-hs-cos-type="rich_text"><h5>Formations Sur Mesure</h5></span></div> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget content-card-link" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159342507198803" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_159342507198803" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/formations-sur-mesure" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_159342507198803 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span4 widget-span widget-type-cell content-card mb30 reveal fade-down" style="background-color: #5fa4b0;" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-3 row-number-3 "> <div class="row-fluid "> <div class="vcenter-outer"> <div class="span12 widget-span widget-type-custom_widget content-card-text vcenter-inner eqh-item white-content" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159342507198805" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_159342507198805_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Certificats</h4></span></div> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget content-card-link" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159342507198806" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_159342507198806" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/certificats-universite" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_159342507198806 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span4 widget-span widget-type-cell content-card mb30 reveal fade-down" style="background-color: #5fa4b0;" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-3 row-number-5 "> <div class="row-fluid "> <div class="vcenter-outer"> <div class="span12 widget-span widget-type-custom_widget content-card-text vcenter-inner eqh-item white-content" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1719930448526311" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1719930448526311_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Aides financières</h4></span></div> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget content-card-link" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1719930448526312" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_1719930448526312" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/aides-formation" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_1719930448526312 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell mega-menu-branch activated-by-4" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell content-section bg-light pt80 pb60 max-full-vh-scroll large-shadow" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-2 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159342636240702" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/qui-sommes-nous" rel=" noopener">Qui sommes-nous ?</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span3 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="4" data-w="3"> <div class="row-fluid-wrapper row-depth-2 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159342636240704" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/equipe" rel=" noopener">Équipe</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span5 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="7" data-w="5"> <div class="row-fluid-wrapper row-depth-2 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159342636240706" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/references" rel=" noopener"> Nos Références</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12"> <div class="" data-global-widget-path="generated_global_groups/30308930206.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell header-wrapper mega-menu-parent" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered ptb20 vmiddle never-stack" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell ns-sm-span5" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-logo " style="" data-widget-type="logo" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_146731076570910" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.hecexecutiveschool.be/" id="hs-link-module_146731076570910" style="border-width:0px;border:0px;"><img src="https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=418&height=70&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png" class="hs-image-widget " height="70" style="height: auto;width:418px;border-width:0px;border:0px;" width="418" alt="HEC_LIEGE_EXECUTIVE_EDUCATION_color" title="HEC_LIEGE_EXECUTIVE_EDUCATION_color" srcset="https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=209&height=35&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 209w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=418&height=70&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 418w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=627&height=105&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 627w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=836&height=140&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 836w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=1045&height=175&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 1045w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=1254&height=210&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 1254w" sizes="(max-width: 418px) 100vw, 418px"></a></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span9 widget-span widget-type-cell ns-sm-span7" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell all-inline tr" style="" data-widget-type="cell" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell all-inline tr" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-menu menu-bar first-not-active flyouts-fade flyouts-slide md-hidden linked-to-mega-menu-in-header-wrapper" style="" data-widget-type="menu" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_146731076570911" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_146731076570911" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="27549299727" aria-label="Navigation Menu"> <ul role="menu" class="active-branch"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.hecexecutiveschool.be/catalogue-formations" role="menuitem">Formations</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.hecexecutiveschool.be/ressources" role="menuitem">Ressources</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://www.hecexecutiveschool.be/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="javascript:;" role="menuitem">À propos</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.hecexecutiveschool.be/contact" role="menuitem">Contact</a></li> </ul> </div></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cta ml20 sm-hidden" style="" data-widget-type="cta" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1488964296655532" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-c9025b6d-4ab9-42d0-88ac-eede5c209d36"><span class="hs-cta-node hs-cta-c9025b6d-4ab9-42d0-88ac-eede5c209d36" id="hs-cta-c9025b6d-4ab9-42d0-88ac-eede5c209d36"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/6846521/c9025b6d-4ab9-42d0-88ac-eede5c209d36" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-c9025b6d-4ab9-42d0-88ac-eede5c209d36" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/6846521/c9025b6d-4ab9-42d0-88ac-eede5c209d36.png" alt="Catalogue de formations"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(6846521, 'c9025b6d-4ab9-42d0-88ac-eede5c209d36', {"useNewLoader":"true","region":"na1"}); </script></span><!-- end 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target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-53a61aa4-6abb-41be-acf6-ad2ee2f989a2" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/6846521/53a61aa4-6abb-41be-acf6-ad2ee2f989a2.png" alt="Call ?"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(6846521, '53a61aa4-6abb-41be-acf6-ad2ee2f989a2', {"useNewLoader":"true","region":"na1"}); </script></span><!-- end HubSpot Call-to-Action Code --></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-language_switcher lang-select ml10" style="" data-widget-type="language_switcher" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1516060994025546" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_language_switcher" style="" data-hs-cos-general-type="widget" data-hs-cos-type="language_switcher"></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_15306480815371264" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="control-button search fss-open-btn"><i class="fa fa-search" aria-hidden="true"></i></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_15306480844881266" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="control-button menu" data-slide-menu="primary-slide-menu"> <span class="open"> <i class="fa fa-bars" aria-hidden="true"></i> </span> <span class="close"> <i class="fa fa-bars" aria-hidden="true"></i> </span> <span></span></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell all-inline tr" style="" data-widget-type="cell" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="mega-menu-options" data-menu=".linked-to-mega-menu-in-header-wrapper" data-parent-active-class=""> <div class="span12 widget-span widget-type-cell mega-menu" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell mega-menu-branch activated-by-1" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell content-section bg-light pt80 pb60 max-full-vh-scroll large-shadow" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered vmiddle" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159342358891501" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_159342358891501_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><span style="text-decoration: underline;">Nos Formations par thématique :</span></h4></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-4 "> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell bdr" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-3 row-number-1 "> <div class="row-fluid "> <div class="span2 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="2"> <div id="hs_cos_wrapper_module_159342358891503" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="icon-disc theme small tl"> <i><img src="https://www.hecexecutiveschool.be/hs-fs/hubfs/icones%20sectoriels/MBA.png?width=30&name=MBA.png" alt="Logs" width="30" fill="#F39200" 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data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_159342358891504_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h5><a href="https://www.hecexecutiveschool.be/mba" rel=" noopener">MBA & International Programs</a></h5></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-2 "> <div class="row-fluid "> <div class="span2 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="2"> <div id="hs_cos_wrapper_module_159342358891505" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="icon-disc theme small tl"> <i><img 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style="" data-widget-type="custom_widget" data-x="2" data-w="10"> <div id="hs_cos_wrapper_module_159342358891519" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_159342358891519_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h5><a href="https://www.hecexecutiveschool.be/secteurs-specifiques" rel=" noopener">Secteurs Spécifiques</a></h5></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell mt30 centered tc hns eqh-container" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell content-card mb30 reveal fade-right" style="background-color: #5fa4b0;" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-3 row-number-1 "> <div class="row-fluid "> <div class="vcenter-outer"> <div class="span12 widget-span widget-type-custom_widget content-card-text vcenter-inner eqh-item white-content" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159171189431823" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_159171189431823_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h5>Formations Sur Mesure</h5></span></div> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget content-card-link" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159171189431824" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_159171189431824" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/formations-sur-mesure" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_159171189431824 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span4 widget-span widget-type-cell content-card mb30 reveal fade-down" style="background-color: #5fa4b0;" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-3 row-number-3 "> <div class="row-fluid "> <div class="vcenter-outer"> <div class="span12 widget-span widget-type-custom_widget content-card-text vcenter-inner eqh-item white-content" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159171189431826" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_159171189431826_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Certificats</h4></span></div> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget content-card-link" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159171189431827" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_159171189431827" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/certificats-universite" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_159171189431827 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span4 widget-span widget-type-cell content-card mb30 reveal fade-down" style="background-color: #5fa4b0;" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-3 row-number-5 "> <div class="row-fluid "> <div class="vcenter-outer"> <div class="span12 widget-span widget-type-custom_widget content-card-text vcenter-inner eqh-item white-content" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171993307247401" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_171993307247401_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Aides financières</h4></span></div> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget content-card-link" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171993307247402" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_171993307247402" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/aides-formation" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_171993307247402 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell mega-menu-branch activated-by-4" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell content-section bg-light pt80 pb60 max-full-vh-scroll large-shadow" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-2 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159342638397302" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/qui-sommes-nous" rel=" noopener">Qui sommes-nous ?</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span3 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="4" data-w="3"> <div class="row-fluid-wrapper row-depth-2 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159342638397304" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/equipe" rel=" noopener">Équipe</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span5 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="7" data-w="5"> <div class="row-fluid-wrapper row-depth-2 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159342638397306" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/references" rel=" noopener"> Nos Références</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12"> <div class="" data-global-widget-path="generated_global_groups/30308927612.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="sticky-header-options" data-linked-to=".header-wrapper"> <div class="span12 widget-span widget-type-cell sticky-header md-hidden mega-menu-parent" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered ptb5 vmiddle never-stack" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell ns-sm-span5" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-logo " style="" data-widget-type="logo" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_146731076570910" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style="" data-hs-cos-general-type="widget" data-hs-cos-type="logo"><a href="https://www.hecexecutiveschool.be/" id="hs-link-module_146731076570910" style="border-width:0px;border:0px;"><img src="https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=418&height=70&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png" class="hs-image-widget " height="70" style="height: auto;width:418px;border-width:0px;border:0px;" width="418" alt="HEC_LIEGE_EXECUTIVE_EDUCATION_color" title="HEC_LIEGE_EXECUTIVE_EDUCATION_color" srcset="https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=209&height=35&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 209w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=418&height=70&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 418w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=627&height=105&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 627w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=836&height=140&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 836w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=1045&height=175&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 1045w, https://www.hecexecutiveschool.be/hs-fs/hubfs/HEC_LIEGE_EXECUTIVE_EDUCATION_color.png?width=1254&height=210&name=HEC_LIEGE_EXECUTIVE_EDUCATION_color.png 1254w" sizes="(max-width: 418px) 100vw, 418px"></a></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span9 widget-span widget-type-cell ns-sm-span7" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell all-inline tr" style="" data-widget-type="cell" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell all-inline tr" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-menu menu-bar first-not-active flyouts-fade flyouts-slide md-hidden linked-to-mega-menu-in-sticky-header" style="" data-widget-type="menu" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_146731076570911" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_146731076570911" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="27549299727" aria-label="Navigation Menu"> <ul role="menu" class="active-branch"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.hecexecutiveschool.be/catalogue-formations" role="menuitem">Formations</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.hecexecutiveschool.be/ressources" role="menuitem">Ressources</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://www.hecexecutiveschool.be/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="javascript:;" role="menuitem">À propos</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.hecexecutiveschool.be/contact" role="menuitem">Contact</a></li> </ul> </div></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cta ml20 sm-hidden" style="" data-widget-type="cta" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1488964296655532" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-c9025b6d-4ab9-42d0-88ac-eede5c209d36"><span class="hs-cta-node hs-cta-c9025b6d-4ab9-42d0-88ac-eede5c209d36" id="hs-cta-c9025b6d-4ab9-42d0-88ac-eede5c209d36"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/6846521/c9025b6d-4ab9-42d0-88ac-eede5c209d36" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-c9025b6d-4ab9-42d0-88ac-eede5c209d36" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/6846521/c9025b6d-4ab9-42d0-88ac-eede5c209d36.png" alt="Catalogue de formations"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> 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widget-type-language_switcher lang-select ml10" style="" data-widget-type="language_switcher" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1516060886303546" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_language_switcher" style="" data-hs-cos-general-type="widget" data-hs-cos-type="language_switcher"></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_15306490941511805" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="control-button search fss-open-btn"><i class="fa fa-search" aria-hidden="true"></i></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_15306490978961809" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="control-button menu" data-slide-menu="primary-slide-menu"> <span class="open"> <i class="fa fa-bars" aria-hidden="true"></i> </span> <span class="close"> <i class="fa fa-bars" aria-hidden="true"></i> </span> <span></span></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell all-inline tr" style="" data-widget-type="cell" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="mega-menu-options" data-menu=".linked-to-mega-menu-in-sticky-header"> <div class="span12 widget-span widget-type-cell mega-menu" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell mega-menu-branch activated-by-1" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell content-section bg-light pt80 pb60 max-full-vh-scroll large-shadow" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered vmiddle" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered vmiddle" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-3 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159342364350302" 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https://www.hecexecutiveschool.be/hs-fs/hubfs/icones%20sectoriels/SECTEURS%20SPECIFIQUES.png?width=75&name=SECTEURS%20SPECIFIQUES.png 75w, https://www.hecexecutiveschool.be/hs-fs/hubfs/icones%20sectoriels/SECTEURS%20SPECIFIQUES.png?width=90&name=SECTEURS%20SPECIFIQUES.png 90w" sizes="(max-width: 30px) 100vw, 30px"></i> </div></div> </div><!--end widget-span --> <div class="span10 widget-span widget-type-custom_widget link-dark" style="" data-widget-type="custom_widget" data-x="2" data-w="10"> <div id="hs_cos_wrapper_module_159342364350420" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_159342364350420_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h5><a href="https://www.hecexecutiveschool.be/secteurs-specifiques" rel=" noopener">Secteurs Spécifiques</a></h5></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell mt30 centered tc hns eqh-container" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-3 row-number-1 "> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell content-card mb30 reveal fade-right" style="background-color: #5fa4b0;" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-3 row-number-2 "> <div class="row-fluid "> <div class="vcenter-outer"> <div class="span12 widget-span widget-type-custom_widget content-card-text vcenter-inner eqh-item white-content" style="" 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data-hs-cos-type="module"><div id="module_159342509680603" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/formations-sur-mesure" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_159342509680603 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span4 widget-span widget-type-cell content-card mb30 reveal fade-down" style="background-color: #5fa4b0;" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-3 row-number-4 "> <div class="row-fluid "> <div class="vcenter-outer"> <div class="span12 widget-span widget-type-custom_widget content-card-text vcenter-inner eqh-item white-content" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159342509680605" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_159342509680605_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Certificats & Parcours</h4></span></div> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget content-card-link" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_159342509680606" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_159342509680606" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/certificats-universite" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_159342509680606 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span4 widget-span widget-type-cell content-card mb30 reveal fade-down" style="background-color: #5fa4b0;" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-3 row-number-6 "> <div class="row-fluid "> <div class="vcenter-outer"> <div class="span12 widget-span widget-type-custom_widget content-card-text vcenter-inner eqh-item white-content" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171993055589101" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_171993055589101_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Aides financières</h4></span></div> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget content-card-link" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_171993055589102" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_171993055589102" class=" simple-link"> <a href="https://www.hecexecutiveschool.be/aides-formation" class="" title=""></a> </div> <style> .hs-inline-edit .content-card:hover .content-card-link .hs_cos_wrapper[data-hs-overrideable="true"] #module_171993055589102 a { position: relative !important; height: 40px; background-color: white; color: blue; font-size: 0.875rem; line-height: 2.8571; font-weight: bold; opacity: 1; } </style></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell mega-menu-branch activated-by-4" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell content-section bg-light pt80 pb60 max-full-vh-scroll large-shadow" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-2 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159171166305302" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/qui-sommes-nous" rel=" noopener">Qui sommes-nous ?</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span3 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="4" data-w="3"> <div class="row-fluid-wrapper row-depth-2 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159171166305304" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/equipe" rel=" noopener">Équipe</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span5 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="7" data-w="5"> <div class="row-fluid-wrapper row-depth-2 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text link-dark" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_159171166305306" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4><a href="https://www.hecexecutiveschool.be/references" rel=" noopener"> Nos Références</a></h4></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12"> <div class="" data-global-widget-path="generated_global_groups/27507876071.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell fullscreen-search" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1530555777115370" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="cell-wrapper"> <form action="/hs-search-results"> <input type="search" class="hs-input" name="term" autocomplete="off" placeholder="Recherche"> <button type="submit" class="hs-button primary">Search</button> </form> </div></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12"> <div class="" data-global-widget-path="generated_global_groups/27508076859.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div id="primary-slide-menu" class="span12 widget-span widget-type-cell slide-menu right w400 bg-white" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell slide-menu-scroller" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell never-stack ptb20 plr30 vmiddle bg-dark white-content" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span9 widget-span widget-type-rich_text " style="" data-widget-type="rich_text" data-x="0" data-w="9"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1490019842268586" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><strong>Menu</strong></span> </div><!--end layout-widget-wrapper --> </div><!--end widget-span --> <div class="span3 widget-span widget-type-custom_widget tr" style="" data-widget-type="custom_widget" data-x="9" data-w="3"> <div id="hs_cos_wrapper_module_15306489371471734" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="control-button menu" data-slide-menu="primary-slide-menu"> <span class="open"> <!-- Default: --> <i class="fa fa-bars" aria-hidden="true"></i> <!-- Other ideas: --> <!--Open Menu--> <!--<i class="fa fa-list" aria-hidden="true"></i>--> <!--<i class="fa fa-ellipsis-v" aria-hidden="true"></i>--> </span> <span class="close"> <!-- Default: --> <!--<i class="fa fa-ellipsis-v" aria-hidden="true"></i>--> <!-- Other ideas: --> <!--Close Menu--> <!--<i class="fa fa-ellipsis-h" aria-hidden="true"></i>--> <!--<i class="fa fa-bars" aria-hidden="true"></i>--> <i class="fa fa-close" aria-hidden="true"></i> </span> <span></span></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell all-inline p30 tc" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cta p10" style="" data-widget-type="cta" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14895142905501421" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-c9025b6d-4ab9-42d0-88ac-eede5c209d36"><span class="hs-cta-node hs-cta-c9025b6d-4ab9-42d0-88ac-eede5c209d36" id="hs-cta-c9025b6d-4ab9-42d0-88ac-eede5c209d36"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/6846521/c9025b6d-4ab9-42d0-88ac-eede5c209d36" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-c9025b6d-4ab9-42d0-88ac-eede5c209d36" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/6846521/c9025b6d-4ab9-42d0-88ac-eede5c209d36.png" alt="Catalogue de formations"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(6846521, 'c9025b6d-4ab9-42d0-88ac-eede5c209d36', {"useNewLoader":"true","region":"na1"}); </script></span><!-- end HubSpot Call-to-Action Code --></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-menu accordion-menu" style="" data-widget-type="menu" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_14895144107501455" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_14895144107501455" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="30287868986" aria-label="Navigation Menu"> <ul role="menu" class="active-branch"> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="https://www.hecexecutiveschool.be/catalogue-formations" aria-haspopup="true" aria-expanded="false" role="menuitem">Formations</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/mba" role="menuitem">MBA & International Programs</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/digital-transformation-innovation-change" role="menuitem">Digital Transformation, Innovation & Change</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/ressources-humaines-leadership" role="menuitem">Ressources Humaines & Leadership</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/marketing-communication-vente-negociation" role="menuitem">Marketing / Communication / Vente / Négociation</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/finance" role="menuitem">Finance</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/gouvernance-strategie" role="menuitem">Gouvernance</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/secteurs-specifiques" role="menuitem">Secteurs Spécifiques</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/douanes-accises" role="menuitem">Fiscalité, Douanes & Accises</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/certificats-universite" role="menuitem">Certificats & Parcours</a></li> <li class="hs-menu-item hs-menu-depth-2" role="none"><a href="https://www.hecexecutiveschool.be/academie-vente" role="menuitem">Académie de la Vente</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.hecexecutiveschool.be/ressources" role="menuitem">Ressources</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="https://www.hecexecutiveschool.be/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children" role="none"><a href="javascript:;" aria-haspopup="true" aria-expanded="false" role="menuitem">A Propos</a> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item 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slide-menu-overlay bg-dark o50" style="" data-widget-type="space" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1490022072855604" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="space"></span></div><!--end layout-widget-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end header --> </div><!--end header wrapper --> <div class="body-container-wrapper"> <div class="body-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja " style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper 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href="https://www.hecexecutiveschool.be/blog/tag/marketing-communication-externe">Marketing & communication externe</a> <span class="sep plr10">|</span> <a href="https://www.hecexecutiveschool.be/blog/tag/vente-négociation-commerciale">Vente, négociation commerciale</a> <span class="sep plr10">|</span> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja " style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> 4 min de lecture </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja hero-format" style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">7 conseils pour une stratégie commerciale plus efficace</span></h1></div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell all-inline" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja " style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja link-hover-underline" style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> Posté par <a href="https://www.hecexecutiveschool.be/blog/author/olivier-hollander"><span class="fwb">Olivier Hollander</span></a> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-2 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja " style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> 5/01/24 10:00</div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> </div> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell post-section post-section-body content-section ovh sticky-parent" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered reordable" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span1 widget-span widget-type-cell stack-order-2" style="" data-widget-type="cell" data-x="0" data-w="1"> <div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja addthis-widget-type-1 vertical sm-horizontal sticky-item offset-100" style="" data-widget-type="raw_jinja" data-x="0" data-w="12"></div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> </div><!--end widget-span --> <div class="span10 widget-span widget-type-cell stack-order-1" style="" data-widget-type="cell" data-x="1" data-w="10"> <div class="row-fluid-wrapper row-depth-2 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered w800" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-2 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_jinja blog-format" style="" data-widget-type="raw_jinja" data-x="0" data-w="12"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p><strong>Nous sommes au milieu d'une importante révolution des ventes et du marketing B2B. Les événements des dernières années ont amené les entreprises à passer de la vente traditionnelle à une expérience plus hybride, modifiant ainsi leur stratégie commerciale. Le temps des présentations dans une salle de conférence et des ventes « internes » est révolu. L'avenir du B2B passe par un plus grand nombre de canaux, plus de commodité et une expérience plus personnalisée pour les clients. Les entreprises doivent investir dans ce changement si elles veulent réussir à l'avenir.</strong></p> <!--more--> <p>Les entreprises qui refusent d'évoluer avec le paysage changeant verront leurs revenus diminuer face à des concurrents qui adoptent de nouvelles stratégies. Dans la dernière enquête B2B Pulse de McKinsey, « <em>plus de 90% des entreprises prévoient de maintenir les changements apportés à la structure de leur force de vente au cours de l'année écoulée</em> ».</p> <p><strong>Voici sept façons de mettre à jour et d'adapter votre stratégie commerciale pour être plus efficace et capter les ventes futures.</strong></p> <h2 style="font-size: 30px;"><strong>Résoudre les problèmes de vos clients à tout moment et en tout lieu</strong></h2> <p>Vos clients veulent une solution complète. Les entreprises doivent mettre en place des points de contact sur plusieurs canaux pour s'assurer de servir les clients quand et où ils veulent acheter. Une présence omnicanale est essentielle. Et une véritable expérience omnicanale, qui semble très différente de celle d'il y a cinq ans, est désormais une stratégie à dix canaux au moins.</p> <p>Les données de McKinsey montrent que « <em>les clients veulent - et s'attendent à - s'engager de manière transparente sur dix canaux ou plus</em> ». Et les entreprises qui ont rapidement répondu à cette demande en ont profité : 72% des entreprises B2B qui vendent via sept canaux ou plus ont augmenté leur part de marché.</p> <p>De plus en plus de clients B2B sont heureux d'apprendre et d'acheter par le biais de canaux en ligne et numériques, ce qui rend l'argumentaire de vente traditionnel en personne moins nécessaire.</p> <h2 style="font-size: 30px;"><strong>Travailler plus haut dans l'entonnoir</strong></h2> <p>À tout moment, environ 95% des acheteurs B2B ne sont pas sur le marché pour votre produit. Ce simple fait, monumental, modifie considérablement le jeu de la stratégie commerciale, de la publicité et du marketing B2B. Cela signifie que vous devez dépenser des fonds publicitaires sur des personnes qui ne vont pas acheter tout de suite, mais qui doivent connaître votre marque ou votre produit lorsqu'elles seront sur le marché.</p> <h2 style="font-size: 30px;"><strong>Investir constamment dans la notoriété de la marque</strong></h2> <p>Investissez au moins 50% de votre budget publicitaire dans la notoriété. Les études montrent que seuls 16% des spécialistes du marketing interentreprises considèrent le renforcement de la notoriété de la marque comme un objectif marketing majeur.</p> <p>Les petites entreprises voient l'intérêt immédiat de dépenser de l'argent pour accroître la visibilité de leur marque, mais les marques plus importantes et mieux établies s'en passent parfois. Ce qui permet aux marques les plus connues de rester au premier plan, c'est leur engagement constant et délibéré à intégrer leur marque dans les pensées et les styles de vie de leurs clients. Ne faites jamais l'impasse ou ne lésinez pas sur votre budget de notoriété.</p> <h2 style="font-size: 30px;"><strong>Baser chaque conversation sur la valeur</strong></h2> <p>Votre stratégie commerciale doit également inclure l’action de rappeler régulièrement à vos clients, actuels et futurs, la valeur que vous apportez à leur relation. Fournissez des informations de bout en bout sur votre entreprise et votre secteur. Suggérer des moyens d'aider vos clients à s'adapter à l'évolution de la réglementation, ou montrer comment les clients potentiels se situent dans leur secteur d'activité, ne sont que quelques exemples de la manière dont vous pouvez accroître votre valeur pour les clients.</p> <h2 style="font-size: 30px;"><strong>Miser sur le marketing basé sur les comptes (ABM) et l'engagement basé sur les comptes (ABE)</strong></h2> <p>Le marketing basé sur les comptes (ABM), aussi appelé marketing des comptes clés, est une stratégie de marketing B2B qui mise sur la personnalisation et la communication ciblée avec des comptes de clients ou de prospects spécifiques.</p> <p>L'ABM offre plusieurs avantages, notamment :</p> <ul> <li>Rendre les comptes plus pertinents pour l'entreprise ;</li> <li>Engager les clients plus rapidement et à un niveau plus élevé ;</li> <li>Harmoniser les efforts de marketing avec les objectifs de compte ;</li> <li>Maximiser l'efficacité du marketing ;</li> <li>Captiver les clients grâce à un contenu engageant ;</li> <li>Cibler des contacts précis au sein d'entreprises spécifiques sur un marché donné.</li> </ul> <p>Contrairement au marketing B2B traditionnel, qui est souvent segmenté par industrie, produit ou canal, l'ABM intègre tous ces éléments pour se focaliser sur des comptes individuels. Dans un marché où les différences entre les fournisseurs deviennent de plus en plus floues et où le prix est souvent le seul critère de différenciation, cette stratégie commerciale prend tout son sens.</p> <p>L’ABM deviendra plus important que jamais avec le renforcement des réglementations gouvernementales sur le partage des données des clients tiers et le renforcement des fonctions de confidentialité dans les nouveaux systèmes d'exploitation et navigateurs. En fait, 36% des spécialistes du marketing voient déjà leurs performances affectées négativement, et 56% s'attendent à des baisses au cours de l'année prochaine.</p> <p>Avec l'évolution du nouveau paysage du marketing B2B, c'est le moment d'investir dans votre ABM/ABE. Les clients veulent, et attendent, plus de ciblage et de personnalisation.</p> <h2 style="font-size: 30px;"><strong>Tout analyser</strong></h2> <p>Les entreprises B2B dotées de centres d'analyse ont 1,4 fois plus de chances de surpasser leurs concurrents. Cette statistique à elle seule devrait motiver les non-croyants à investir dans une solution analytique complète dans le cadre de leur stratégie commerciale.</p> <p>McKinsey en résume succinctement l'importance : « <em>Les entreprises les plus performantes font des données et de l'analyse un atout stratégique et investissent massivement dans le développement de compétences fondamentales. Les résultats sont payants : 72% des entreprises B2B à la croissance la plus rapide déclarent que leurs analyses les aident efficacement à planifier leurs ventes, contre 50% des entreprises à la croissance la plus lente </em>». C'est une stratégie que les entreprises ne peuvent pas se permettre d'ignorer.</p> <h2 style="font-size: 30px;"><strong>Mettre en place du coaching</strong></h2> <p>Les directeurs des ventes efficaces ne vendent pas, ils coachent. Dans un secteur où la réussite conduit à des promotions à la direction, il est important d'équiper les nouveaux dirigeants avec les outils dont ils ont besoin pour former et préparer la prochaine génération d'équipes de vente. Des études révèlent que les entreprises qui ont mis en place des programmes de vente sur mesure ont 1,3 fois plus de chances d'être plus performantes.</p> <p>La plus grande valeur reçue en prenant le temps de se former est le temps pour réfléchir à sa pratique (ce temps que plus personne ne prend).</p> <p>En somme, le paysage du marketing et des ventes B2B est en pleine mutation, et les entreprises qui ne s'adaptent pas à ces changements risquent de se retrouver à la traîne. Que ce soit en adoptant une approche omnicanale, en investissant dans la notoriété de la marque, ou en mettant en œuvre des stratégies comme le marketing basé sur les comptes (ABM), il est crucial de se réinventer pour rester compétitif et optimiser sa stratégie commerciale.</p> <p style="text-align: center; font-weight: normal;">Vous souhaitez en savoir plus sur les façons d’optimiser votre stratégie commerciale ?</p> <p style="text-align: center; font-weight: normal;">Découvrez nos formations en vente & marketing !</p> <p style="text-align: center; font-weight: normal;"><!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-f9d309c6-d31b-4516-b496-425e8b5e231c"><span class="hs-cta-node hs-cta-f9d309c6-d31b-4516-b496-425e8b5e231c" id="hs-cta-f9d309c6-d31b-4516-b496-425e8b5e231c"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/6846521/f9d309c6-d31b-4516-b496-425e8b5e231c"><img 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<div class="row-fluid-wrapper row-depth-2 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell mt20 sm-mb20" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-3 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget section-intro sep mb50 tc" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_163955580752901" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_163955580752901_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span></div> </div><!--end widget-span --> </div><!--end row--> </div><!--end row-wrapper --> <div class="row-fluid-wrapper row-depth-3 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell centered" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-3 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell equal-height" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-3 row-number-4 "> <div class="row-fluid "> <div class="span6 widget-span widget-type-custom_widget " style="" data-widget-type="custom_widget" data-x="0" data-w="6"> <div id="hs_cos_wrapper_module_163955580752904" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content-card cm-col with-image bg-light"> <div class="content-card-image"> <img src="https://www.hecexecutiveschool.be/hubfs/replaysalesessentialsok.jpg" alt="Replay info session Sales Essentials"> </div> <div class="content-card-text tc"> <p style="font-size: 24px; line-height: 1.25; text-align: center;"><span style="color: #444444;"><strong>Visionnez l'info session du Certificat Executive Sales Essentials</strong></span></p> <p style="line-height: 1.5; text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444;">Découvrez l'approche pédagogique, les méthodes et outils d'apprentissage utilisés.</span></p> <p style="line-height: 1.5; text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; color: #444444;"></span><span style="font-family: Arial, Helvetica, sans-serif; color: #000000;"><!--HubSpot Call-to-Action Code --><span class="hs-cta-wrapper" id="hs-cta-wrapper-770f621b-92ed-48e4-97cd-4ad22e9c5aea"><span class="hs-cta-node hs-cta-770f621b-92ed-48e4-97cd-4ad22e9c5aea" id="hs-cta-770f621b-92ed-48e4-97cd-4ad22e9c5aea"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a 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