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data-vc-parallax-image="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-Social-Media-Marketing.jpg" class="vc_row wpb_row vc_row-fluid vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-Social-Media-Marketing.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 class="text-center">Social media marketing</h1> <p class="lead text-center">Drive results with a comprehensive social media marketing strategy</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1590709734195 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-8 col-md-7"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">When used effectively, social media is one of the most cost-effective methods of reaching your target audience at scale.</p> <p>If your customers are regular social users, it’s likely that you’ll already have considered it in your marketing mix. Perhaps you’ve tried and tested social media without achieving the results you expected? Many businesses find themselves with not enough resources, time or expertise, to really get it right. Social media advertising is a real skill. That’s where we come in.</p> <p>Our approach begins with identifying how social media should feature in your integrated marketing strategy. From there, we don’t just apply a template. We take a customised approach to understanding your environment, strategising, building creative, and implementing and optimising your campaign. We’ll help you find the right people on the right social channels and use creative messaging to cut through the noise. We’ll align your social media plan with your existing integrated marketing strategy to ensure that your marketing messaging has a consistent brand voice tailored for the social channel and audience you’re targeting.</p> <p>Our applied expertise, experience and intelligence can increase your audience reach, brand awareness, engagement, leads, clicks and sales – ultimately boosting your results and ROI from social media.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4 col-md-offset-1 col-md-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 1.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-md" style="height: 0.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element bg--primary box-angle-left text-white" > <div class="wpb_wrapper"> <p class="h3">“The changes around privacy have forced brands to shift their focus back to relevance, which is a great opportunity.”</p> <p><cite>Nick Cantor, Co-founder & Digital Director</cite></p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1590709493063 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="boxed bg--white boxed--lg wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-8 col-md-offset-2 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-center-mob" > <div class="wpb_wrapper"> <h2 class="text-center">Our social media expertise</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Magnifi-Glass2 color--primary"></i> <h3>Social media audits</h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Compass-4 color--primary"></i> <h3>Social media marketing strategy</h3> </p> <p>(paid & organic)</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Calendar-4 color--primary"></i> <h3>Social media marketing plans</h3> </p> <p>(inc. content & calendars)</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Archery-2 color--primary"></i> <h3>Social media campaigns</h3> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow vc_custom_1630283685634"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Linkedin color--primary"></i> <h3>LinkedIn social media marketing</h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Facebook color--primary"></i> <h3>Facebook business advertising</h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Instagram color--primary"></i> <h3>Instagram social media marketing</h3> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 4em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>How we work</h2> <p>We’ll review what you have tried to date, look at your data and generate insights to inform your social media strategy.</p> <p>Upon reviewing your data we create a performance model against which to measure and track your campaign.</p> <p>Our custom-fit approach will ensure your campaign is of high quality and on-brand and leads to improved results from your social media marketing.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="800" height="1060" src="https://www.thewalk.au/media/6186-5-Social-LP-diagram.gif" class="vc_single_image-img attachment-full" alt="" title="6186-5-Social-LP-diagram" /></div> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid visible-xs visible-sm vc_custom_1630284059251 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 6em"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--tertiary vc_custom_1588079923377 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Social media…it gets a bad rap, but when used effectively, it’s a cost-effective medium for reaching a large-scale targeted audience.</h2> <p class="lead">The Walk uses social media by conscientiously helping you gather data from audience research to boost website traffic and engagement.</p> <p>Our awesome creative increases your brand’s online presence, supercharges results, and ensures you outshine your competitors. We’ll discover which channels are best for you, as well as the optimal mix between paid and organic content. Ready to walk with us? Contact The Walk now.</p> <p>Rest assured, we won’t spam you or pass your details on to others! Read our <a style="color: #ffffff;" href="/privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a> here.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_70' ><div id='gf_70' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_70' id='gform_70' action='/services/social-media-marketing/#gf_70' data-formid='70' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_70' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_70_1" class="gfield gfield--type-text icon_name gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below 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col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="797" height="801" src="https://www.thewalk.au/media/6186-Social-page_body-1.gif" class="vc_single_image-img attachment-full" alt="" title="6186-Social-page_body-1" /></div> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 4em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Marketing your business on social media?</h2> <p>Whether you’re a startup or a multinational, there are many smart ways to use social media. We’ll help you gather data from audience research to increase your site traffic and engagement. Then, we’ll help you increase your online presence, supercharge your results, and help you outshine your competitors. Importantly, we’ll ensure that your marketing efforts create a seamless, integrated experience across multiple channels. Our expert advice will help you cut through the noise and get ahead.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1654476973100 vc_row-has-fill vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="170" height="200" src="https://www.thewalk.au/media/6186-Social-page_body-2.gif" class="vc_single_image-img attachment-full" alt="" title="6186-Social-page_body-2" /></div> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 2em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead"><strong>83% of B2B marketers use paid social media and 29% of them rank paid social media ads as the best channel to distribute their content.<a href="https://contentmarketinginstitute.com/wp-content/uploads/2020/09/b2b-2021-research-final.pdf" target="_blank" rel="noopener noreferrer"><sup>2</sup></a></strong></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space vc_custom_1654476943200"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Who we have worked with:</h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-life-saving-victoria.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-ldb-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-ldb-300x141.png 300w, https://www.thewalk.au/media/logo-ldb.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-rylock-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-rylock-300x141.png 300w, https://www.thewalk.au/media/logo-rylock.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="161" src="https://www.thewalk.au/media/CofCI-logo-300x161.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/CofCI-logo-300x161.png 300w, https://www.thewalk.au/media/CofCI-logo-1024x550.png 1024w, https://www.thewalk.au/media/CofCI-logo-768x412.png 768w, https://www.thewalk.au/media/CofCI-logo-1536x825.png 1536w, https://www.thewalk.au/media/CofCI-logo.png 1920w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-faith-insurance.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-fronditha-care.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-esssuper-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/client-logo-esssuper-300x141.png 300w, https://www.thewalk.au/media/client-logo-esssuper.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/instantscripts-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/databricks-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-arq-group-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-enablis-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-harbour-isp-300x141.png" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" srcset="https://www.thewalk.au/media/logo-harbour-isp-300x141.png 300w, https://www.thewalk.au/media/logo-harbour-isp.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-red-hat-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-aws-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-lenovo-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-lenovo-300x141.png 300w, https://www.thewalk.au/media/logo-lenovo.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-google-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-google-300x141.png 300w, https://www.thewalk.au/media/logo-google.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-telstra-1-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-telstra-1-300x141.png 300w, https://www.thewalk.au/media/logo-telstra-1.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-moo-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-moo-300x141.png 300w, https://www.thewalk.au/media/logo-moo.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-time-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-time-300x141.png 300w, https://www.thewalk.au/media/logo-time.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="166" height="150" src="https://www.thewalk.au/media/logo-hp.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space flex-box cards-with-angle purple-angle"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Our work</h2> <p class="text-center lead">Take a look at some of our past social media work.</p> </div> </div> <div class="slider slider--controlsoutside" data-arrows="false" data-paging="true" data-items="3"> <ul class="slides"> <li> <a href="https://www.thewalk.au/our-work/crafting-clarity-engineering-rylocks-digital-marketing-transformation/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Rylock-portfolio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Crafting clarity: engineering Rylock’s digital marketing transformation</h5></div> <span>With just a small internal marketing team, Rylock found themselves struggling to get the results they wanted from their digital marketing channels. Rylock came to The Walk with a desire to go pro with their digital marketing. They…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/boosting-leads-and-brand-awareness-for-a-niche-educational-institution-to-drive-student-enrolments/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6344-3-Stirling-College-Folio_Header-image-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6344-3-Stirling-College-Folio_Header-image-1024x576.jpg 1024w, https://www.thewalk.au/media/6344-3-Stirling-College-Folio_Header-image-300x169.jpg 300w, https://www.thewalk.au/media/6344-3-Stirling-College-Folio_Header-image-768x432.jpg 768w, https://www.thewalk.au/media/6344-3-Stirling-College-Folio_Header-image-1536x864.jpg 1536w, https://www.thewalk.au/media/6344-3-Stirling-College-Folio_Header-image.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Boosting leads and brand awareness for a niche educational institution to drive student enrolments</h5></div> <span>Working together with the client, we designed a series of engaging ads for social media, aimed at three major groups of people: friends of Stirling College’s Facebook page followers, recent graduates in the local Melbourne area, as well…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/driving-leads-across-multiple-countries-for-aws-training-partners/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6267-Folio-Trainocate_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6267-Folio-Trainocate_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6267-Folio-Trainocate_hero-300x169.jpg 300w, https://www.thewalk.au/media/6267-Folio-Trainocate_hero-768x432.jpg 768w, https://www.thewalk.au/media/6267-Folio-Trainocate_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6267-Folio-Trainocate_hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Driving leads across multiple countries for AWS Training Partners</h5></div> <span>We used social media to drive awareness around the ATP’s technical expertise and increase the number of event registrations. We used timely text messages and email reminders to maximise audience numbers and reduce the number of no-shows. We…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/leveraging-the-strengths-of-social-media-to-drive-sales-like-never-before/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6158-InstanScripts-folio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6158-InstanScripts-folio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6158-InstanScripts-folio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6158-InstanScripts-folio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6158-InstanScripts-folio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6158-InstanScripts-folio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Leveraging the strengths of social media to drive sales like never before</h5></div> <span>Through paid social media advertising, The Walk helped InstantScripts to target a variety of different audiences with specific messaging and the most relevant offering. From birth control and STI testing, to hair loss treatment and erectile dysfunction, each…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/taking-care-personally/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-1024x576.jpeg 1024w, https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-300x169.jpeg 300w, https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-768x432.jpeg 768w, https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero-1536x864.jpeg 1536w, https://www.thewalk.au/media/6158-21Q4-Fronditha-Care-folio-piece-hero.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Taking care personally</h5></div> <span>Fronditha Care is a not-for-profit organisation which runs aged care services and residential homes in Victoria and New South Wales. They turned to The Walk when they were offering the opportunity for new residents to join their community…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/instantscripts/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6065_IS-folio_laptop_mockup-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6065_IS-folio_laptop_mockup-1024x576.jpg 1024w, https://www.thewalk.au/media/6065_IS-folio_laptop_mockup-300x169.jpg 300w, https://www.thewalk.au/media/6065_IS-folio_laptop_mockup-768x432.jpg 768w, https://www.thewalk.au/media/6065_IS-folio_laptop_mockup-1536x864.jpg 1536w, https://www.thewalk.au/media/6065_IS-folio_laptop_mockup.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Turning a developing startup into one of Australia’s leading providers of digital healthcare services</h5></div> <span>Wanting to reach out to a wider audience and increase their revenue, InstantScripts turned to The Walk to overhaul their marketing strategy and help them become the leading provider of digital healthcare in the country.</span>  </div> </div> </a> </li> </ul> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="/our-work/">View more work</a></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space flex-box cards-with-angle purple-angle perspectives vc_custom_1630911448634"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Latest perspectives</h2> <p class="text-center lead">Read our articles talking about social media.</p> </div> </div> <div class="row"> <div class="masonry masonry-blog"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/top-4-marketing-trends-to-leverage-in-2024-and-why-quality-is-timeless/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Top 4 marketing trends to leverage in 2024, and why quality is timeless</h5> <span>In the fast-paced world of marketing, staying ahead of the curve is essential for success. Adapting to the ever-evolving landscape of consumer behaviour and technology is not just a choice; it’s a necessity. In this digital age, where…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">The Walk Agency • </span> <span>October 10, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-highs-and-lows-of-performance-marketing/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-300x169.jpg 300w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-768x432.jpg 768w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>The highs and lows of performance marketing</h5> <span>Pay only for results? Great! But how might performance marketing impact your brand? If you’ve ever watched an episode of the award-winning TV show, Mad Men, you’ll have seen the traditional (some would say “old-fashioned”) agency model at…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>January 18, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/marketing-to-millennials-how-to-win-over-millennial-consumers/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6168-Millennials-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6168-Millennials-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Millennials-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Millennials-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Millennials-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Millennials-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Marketing to millennials: How to win over millennial consumers</h5> <span>Do you consider millennials to be a primary audience for your B2B marketing? If not, it’s time to consider that this generation are now emerging as new leaders and decision makers, presiding over important purchasing decisions in their…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Jo Edwards • </span> <span>September 27, 2021</span> </div> </div> </div> </a> </div> </div> </div> <p style="text-align: center;"><a class="btn btn--primary" href="/perspectives/"><span class="btn__text">More Perspectives</span></a></p> </div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe vc_custom_1630292102448"><div class="container"><div class="row"><div class="top-RTL col-tertiary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary vc_custom_1588080062115"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Are you ready to grow your audience?</h2> <p class="lead">Social media…you tried it but weren’t happy with the results. Maybe you purchased a ‘lemon’? 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A mix of organic ads (free) or paid ads can be adopted to communicate your message to your desired target audience. Each brand will have a different goal, whether it’s to increase:</p> <ul> <li>brand awareness</li> <li>lead generation</li> <li>sales</li> <li>third party endorsement</li> <li>customer advocacy</li> <li>two-way engagement</li> <li>feedback loops</li> <li>or something else!</li> </ul> <p> </div> </li> <li> <div class="accordion__title"> <span class="h5">How does social media marketing work?</span> </div> <div class="accordion__content"> <p>Brands often come to us with one question: how do I know that my social media is working? We can evaluate your progress by actively tracking and monitoring your social media results using specialist analytic programs. We will then optimise your social media campaigns based on these insights and keep you up-to-date along the way. These efforts will have a positive knock-on effect on your future social media campaigns. </p> </div> </li> <li> <div class="accordion__title"> <span class="h5">How do I measure my social media efforts?</span> </div> <div class="accordion__content"> </p> <ul> <li>Website traffic</li> <li>Brand awareness</li> <li>Audience growth</li> <li>Audience engagement</li> <li>Conversion rate (sales, subscribers, downloads)</li> <li>Many more!</li> </ul> <p> </div> </li> <li> <div class="accordion__title"> <span class="h5">Do I need a marketing agency to do my social media marketing?</span> </div> <div class="accordion__content"> <p>Most businesses are already on social, however, they struggle to identify what is and isn’t working. They may have achieved some good results and now feel like they’ve hit a ceiling in their growth. Whether it’s due to limited expertise or scale, brands need guidance on getting to the next level. Others won’t have the time in their busy schedules to implement a comprehensive social strategy. That’s where we come in. At The Walk, we can create impactful social media campaigns that work within your budget. We’ll ensure your social strategy is in place to track your progress across all key performance metrics and improve your future performance to get you results.</p> </div> </li> <li> <div class="accordion__title"> <span class="h5">What social media platforms should I use?</span> </div> <div class="accordion__content"> <p>The social media you decide to use should be guided by your audience:</p> <ul> <li>Where is your audience spending the most time?</li> <li>What kind of social content are they engaging with?</li> <li>How are they using social media?</li> </ul> <p>From there, we’ll pinpoint which channels are most applicable to your audience and identify what kinds of content will resonate with them. For example, if you’re marketing a B2B training resource, LinkedIn will likely play a role in your social media strategy.</p> </div> </li> <li> <div class="accordion__title"> <span class="h5">How much does social media marketing cost?</span> </div> <div class="accordion__content"> <p>Social media costs are dependent on whether you opt for paid or organic social media advertising, the total number of social platforms you use, and the frequency of the content you post. Social marketing can be one of the most cost-effective methods used to market your brand on a global scale – you just need the right expert guidance.</p> </div> </li> </ul></div></div></div></div></div></div></div></div></div></section> </div><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> <a title="Call us on the Sunshine Coast" href="tel:+61731068850">+61 (0) 7 3106 8850</a></p> <p></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g’day</span></a></p> </div> </div><div id="text-4" 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(Pantone).svg" width="45"><br> We are proud to live and work on Wurundjeri land in the Kulin Nation, and on Sunshine Coast Country, home of the Kabi Kabi peoples and the Jinibara peoples.<br /><br />The Walk Agency acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of our nation and the Traditional Custodians of the lands where we live, learn and work. 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visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#becadfd2d5fecad6dbc9dfd2d590dfcb"><span class="__cf_email__" data-cfemail="f387929f98b3879b9684929f98dd9286">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#d3a7b2bfb893a7bbb6a4b2bfb8fdb2a6"><span class="__cf_email__" data-cfemail="a9ddc8c5c2e9ddc1ccdec8c5c287c8dc">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>