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Who We Are — The Understanding Group (TUG)
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padding-bottom:100%; overflow: hidden;clip-path: url(#yui_3_17_2_1_1666643817569_13078);-webkit-clip-path: url(#yui_3_17_2_1_1666643817569_13078); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png" data-image="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png" data-image-dimensions="1024x1024" data-image-focal-point="0.5,0.5" alt="A stained glass window, in the style of Chagall, showing a continuum between two good outcomes" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png" width="1024" height="1024" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/27361cff-b94a-4f7c-b757-085c210f79d0/DALL%C2%B7E+2022-09-29+12.57.48+-+A+stained+glass+window%2C+in+the+style+of+Chagall%2C+showing+a+continuum+between+two+good+outcomes.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1661177406232_54561"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">The Understanding Group (TUG) is about <strong>people empowering people</strong> to serve other people. <em>It’s all about people, </em>as reflected in the “<a href="https://jods.mitpress.mit.edu/pub/issue3-brand/release/2" target="_blank">pace layers</a>” of TUG.</p><p class="" style="white-space:pre-wrap;"><strong>Everybody matters.</strong> When everyone is treated as a principal, creativity emerges, and problems get solved in a balanced way. <em>The more varied and diverse the people involved, the better. </em></p><p class="" style="white-space:pre-wrap;">We do something valuable. Profit is one sign of value, but TUG is about people, and our ultimate measure of success is how well we honor others with our actions and words. <em>We succeed when</em> <strong>love wins.</strong> </p> </div> </div></div><div class="sqs-block image-block sqs-block-image sqs-col-3 span-3 float float-left" data-aspect-ratio="80.78512396694215" data-block-type="5" id="block-yui_3_17_2_1_1659376517658_4007"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1070px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:80.78512573242188%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png" data-image="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png" data-image-dimensions="1070x918" data-image-focal-point="0.5,0.5" alt="The Understanding Group Pace Layers" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png" width="1070" height="918" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">TUG Pace Layers</p></div> </figcaption> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1666643817569_72915"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">We emphasize a strengths-based management approach that helps our team identify and cultivate employee passions and goals. We teach TUG Leaders to be wholehearted in their methods: to take responsibility for finding the potential in people and having the courage to develop that potential.</p> </div> </div></div><div class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47" id="block-yui_3_17_2_1_1659376517658_11509"><div class="sqs-block-content"><hr /></div></div><div class="sqs-block markdown-block sqs-block-markdown" data-block-type="44" id="block-yui_3_17_2_1_1661180155896_62236"><div class="sqs-block-content"><h2 id="our-team">Our Team</h2> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1659376517658_11896"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">For over a decade, organizations have trusted us with their digital places. TUG was started in 2011 with the goal of making the complex clear using information architecture. With an office in Ann Arbor and satellite employees across the country, we employ over a dozen people and collaborate with a network of trusted associates who complement our team as needed. The typical profile of a TUG consultant is a professional with a master’s degree from a school of information. However, our team is diverse, with a wide variety of expertise, including: </p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1666622007950_75190"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Digital Strategy <br>Business Operations <br>Program Management<br>Change Management</p> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1666622007950_80644"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Information Architecture<br>Taxonomy<br>Search Optimization<br>Search Engine Optimization</p> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1666622007950_87493"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Qualitative Research<br>Business Analysis<br>Service Modeling<br>Analytics</p> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1666622007950_75287"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">User Experience<br>Interaction Design<br>Information Design<br>eCommerce</p> </div> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1698772075345_14345"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--center" data-animation-role="button" data-alignment="center" data-button-size="small" data-button-type="tertiary" > <a href="/team" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > // Meet our team </a> </div> </div></div><div class="sqs-block markdown-block sqs-block-markdown" data-block-type="44" id="block-yui_3_17_2_1_1661180155896_101364"><div class="sqs-block-content"><h2 id="current-opportunities-at-tug">Current Opportunities at TUG</h2> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1661180155896_203231"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">TUG offers complete consultation services for digital strategy, design, and research—all powered by information architecture. We love nothing more than helping people understand one another and solve digital problems together. If this sounds like something you’d like to do with us, ask yourself if you are a person who:</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;">Wants a space to learn and grow in the field of information architecture</p></li><li><p class="" style="white-space:pre-wrap;">Is curious and wants to make complex things clear for other people</p></li><li><p class="" style="white-space:pre-wrap;">Can add to our fun and collaborative environment</p></li></ul><p class="" style="white-space:pre-wrap;">If you answered yes to the above, then an opportunity at TUG might be what you’re looking for. Working here is an intellectual adventure; we are a very skilled group of information architects, designers, authors, speakers, and strategists. Our adventures are exciting, but they also stretch you in ways you weren’t first considering. Those open to it will both learn and be challenged here. TUG is a place for the curious wanting to make a complex world a bit more clear.</p><p class="" style="white-space:pre-wrap;"><em>Does this sound like you? Consider joining us.</em></p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="65.49586776859503" data-block-type="5" id="block-yui_3_17_2_1_1659376517658_34435"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:680px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:65.49586486816406%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png" data-image="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png" data-image-dimensions="680x524" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png" width="680" height="524" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1662639358123_96507"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="text-align:center;white-space:pre-wrap;"><strong> INTERNSHIPS</strong></h3><p class="" style="white-space:pre-wrap;">Each semester we look for 2-4 people to join our team. You will learn the basics of information architecture while growing in the 60+ capability areas we have identified. Internships start early in the semester, but we can be flexible on starting and ending dates because our focus is on finding and giving the right people the right opportunity. There are both part-time and full-time opportunities available. <em>Connect with us using the button below</em> or <a href="/working-at-tug-intern-model" target="_blank">click this link for “What to expect as an intern.”</a></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1662639358123_114685"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--center" data-animation-role="button" data-alignment="center" data-button-size="small" data-button-type="tertiary" > <a href="https://understandinggroup.com/get-in-touch" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > // INTERNSHIPS </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block image-block sqs-block-image" data-aspect-ratio="64.6694214876033" data-block-type="5" id="block-yui_3_17_2_1_1659376517658_38936"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:680px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:64.66941833496094%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png" data-image="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png" data-image-dimensions="680x520" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png" width="680" height="520" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 50vw, 50vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </figure> </div> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1662639358123_100441"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="text-align:center;white-space:pre-wrap;"><strong>INFORMATION ARCHITECT</strong></h3><p class="" style="white-space:pre-wrap;">While we do not have an open position, we always want to have conversations with information architects, researchers, analysts, and more. We have found these conversations to be helpful to participants, even when opportunities don’t currently exist. Over the years, we have gained many valuable connections and appreciate the opportunity to meet new people and connect with them on their journey. <em>Get to know us by clicking the button below and sending us a message.</em></p> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1662639358123_107419"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--center" data-animation-role="button" data-alignment="center" data-button-size="small" data-button-type="tertiary" > <a href="/get-in-touch" class="sqs-block-button-element--small sqs-button-element--tertiary sqs-block-button-element" > // lets talk </a> </div> </div></div></div></div><div class="sqs-block horizontalrule-block sqs-block-horizontalrule" data-block-type="47" id="block-yui_3_17_2_1_1661180155896_193226"><div class="sqs-block-content"><hr /></div></div><div class="sqs-block markdown-block sqs-block-markdown" data-block-type="44" id="block-yui_3_17_2_1_1661180155896_223906"><div class="sqs-block-content"><h2 id="other-areas-to-explore-">Other Areas to Explore...</h2> </div></div><div class="row sqs-row"><div class="col sqs-col-4 span-4"><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1661180155896_216323"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--center" data-animation-role="button" data-alignment="center" data-button-size="large" data-button-type="secondary" > <a href="/what-we-do" class="sqs-block-button-element--large sqs-button-element--secondary sqs-block-button-element" > // Strategy, design, Research, Education </a> </div> </div></div></div><div class="col sqs-col-4 span-4"><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1661180155896_216742"><div class="sqs-block-content"> <div class="sqs-block-button-container 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