"이거 대박이네" 폭발적 반응…삼성·LG전자 결국 일냈다

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data-src="https://imgnews.pstatic.net/image/015/2025/02/27/0005099927_001_20250227132012566.jpg?type=w860" class="_LAZY_LOADING _LAZY_LOADING_INIT_HIDE" alt="삼성전자의 소형 포터블 프로젝터의 선행 콘셉트 패키지 디자인 '보자기'. 사진=삼성전자 제공" style="display: none;" /> </div> </div><em class="img_desc">삼성전자의 소형 포터블 프로젝터의 선행 콘셉트 패키지 디자인 '보자기'. 사진=삼성전자 제공</em></span>삼성전자와 LG전자가 세계 3대 디자인상 중 하나로 꼽히는 'iF 디자인 어워드 2025'에서 주요 제품들을 앞세워 금상을 차지했다. <br><br>삼성전자는 27일 독일 국제 디자인 공모전 'iF 디자인 어워드 2025'에서 홈 인공지능(AI) 컴패니언 로봇 '볼리'와 소형 포터블 프로젝터의 패키지 디자인 '보자기(BOJAGI)'로 금상을 수상했다고 밝혔다. <br><br>'볼리'는 사용자의 생활 패턴을 학습해 일정 관리, 가전 제어 등 다양한 기능을 수행하는 로봇이다. 사용자와 눈을 바라보고 인사하는 친근한 외형과 작고 둥근 부드러운 디자인을 갖췄다. '보자기'는 한국 전통 도구에서 영감을 받아 자투리 천을 활용해 지속가능한 패키지 디자인으로 금상을 받았다.<br><br>이 외에도 삼성전자는 제품 부문 36개, 사용자경험·사용자환경(UX·UI) 부문 8개, 콘셉트 부문 9개, 커뮤니케이션 부문 4개, 서비스 디자인 부문 1개 등 총 58개 상을 수상했다.<br><br>주요 수상작으로는 세탁부터 건조까지 가능한 올인원 세탁건조기 '비스포크 AI 콤보', 초소형 웨어러블 '갤럭시 링', 몰입감을 극대화한 '네오 QLED 8K' 등이 있다.<br><br><span class="end_photo_org"><div class="nbd_im_w _LAZY_LOADING_WRAP "> <div class="nbd_a _LAZY_LOADING_ERROR_HIDE" id="img_a2"> <img id="img2" data-src="https://imgnews.pstatic.net/image/015/2025/02/27/0005099927_002_20250227132012603.jpg?type=w860" class="_LAZY_LOADING _LAZY_LOADING_INIT_HIDE" alt="LG전자의 세계 최초 무선·투명 TV인 'LG 시그니처 올레드 T'. 사진=LG전자 제공" style="display: none;" /> </div> </div><em class="img_desc">LG전자의 세계 최초 무선·투명 TV인 'LG 시그니처 올레드 T'. 사진=LG전자 제공</em></span>LG전자도 이번 iF 디자인 어워드에서 최고상인 금상을 포함해 총 36개의 상을 수상했다.<br><br>금상 수상작은 세계 최초 무선·투명 TV인 'LG 시그니처 올레드 T'. 이 제품은 투명한 스크린을 가진 올레드 TV로 블랙 스크린과 투명 스크린 모드를 전환할 수 있는 독창적인 디자인으로 긍정적인 평가를 받았다.<br><br>LG전자는 제품 디자인 부문에서 27개 상을 수상했다. 스마트홈 허브 'LG AI 홈', 이동형 스마트홈 허브 'LG 스마트홈 AI 에이전트', 프리미엄 LCD TV 'QNED TV', 이동형 무선 스크린 'LG 스탠바이미 2', 투명 올레드 기술을 적용한 'LG 시그니처 스마트 인스타뷰' 등이 디자인 우수성을 인정받았다. <br><br>커뮤니케이션, UX·UI, 패키지 부문에서도 다수의 본상을 수상했다. △LG 씽큐 3D 홈 뷰 △LG 싱큐 캐릭터 △LG 아이코노그래피 등이 수상작으로 선정됐다.<br><br>삼성전자 디자인경영센터장을 맡고 있는 노태문 사장은 "삼성전자는 AI 기반의 혁신적인 사용성과 디자인을 통해 고객에게 감동을 주기 위해 노력하고 있다"고 말했다. 정욱준 LG전자 디자인경영센터장도 "기술과 결합된 혁신적인 디자인과 라이프스타일에 대한 세심한 연구를 통해 차별화된 고객경험 디자인 솔루션을 제공하겠다"고 했다.<br><br> </article> </div> <div class="byline"> <p class="byline_p"> <span class="byline_s">김대영 한경닷컴 기자 kdy@hankyung.com</span> </p> </div> <div class="newsct_journalist"> <div class="newsct_journalist_inner"> <h4 class="blind">기자 프로필</h4> <div class="media_journalistcard _JOURNALIST_CARD _MORE_WRAP"> <div id="JOURNALIST_CARD_LIST" class="media_journalistcard_inner"> <div class="media_journalistcard_item _SUBSCRIBE_ELE" data-subscribe-type="JOURNALIST" data-current-subscribe="true"> <div class="media_journalistcard_item_inner"> <div class="media_journalistcard_intro"> <div 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<div class="ofhe_image"> <img data-src="https://imgnews.pstatic.net/image/origin/016/2025/02/26/2434709.jpg?type=nf336_206" data-scroll="true" alt="" class="_LAZY_LOADING"> </div> </div> <div class="ofhe_headline">“이건 진짜 소름 돋는다” 충격 넘어 공포…난리난 ‘영상’ 정체</div> <div class="ofhe_lede _LAZY_LOADING_ERROR_SHOW" style="display:none;">1000개에 달하는 인공 근육을 장착한 휴머노이드(인간형) 로봇 [유튜브 캡처] “사람인 줄 알았다?” 인간과 똑같은 로봇이 등장할 날이 머지않았다. 약 1000개에 달하는 인공 근육을 장착한 휴머노이드(인간형) 로</div> </a> </li> </ul> </div> <div class="flick-panel"> <ul class="ofhe_list"> <li class="ofhe_item _LAZY_LOADING_WRAP" data-loading-error-allowed="true"> <a href="/article/009/0005450997" class="ofhe_link _NLOG_IMPRESSION" data-clk="arw.art" data-extra="{"airs":{"session_id":"SnXWaooupta8Y8AB"}}" data-imp-gdid="880000BC_000000000000000005450997" data-imp-url="https://n.news.naver.com/article/009/0005450997" data-imp-index="7"> <div class="ofhe_thumb _LAZY_LOADING_ERROR_HIDE"> <div class="ofhe_image"> <img 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class="rl_link_end" data-clk="arp.ptextg" data-score="1.0255471950985873" data-recommended-type="GLOBAL"> <div class="rl_content"> <p class="rl_txt"> 1936년 2월 27일 이반 페트로비치 파블로프 죽음 </p> <div class="rl_author"> <div class="rl_author_thumb _LAZY_LOADING_ERROR_HIDE"> <img data-src="https://scs-phinf.pstatic.net/MjAyMzEyMjZfOSAg/MDAxNzAzNTcyMzM4MDgw.KIqyGpv3SuVgZTQZHF4bSVP1AF8f-1k45Lekt4w0clsg.yVlyGnZORC-npyJMQefGR_MU88ed9tJh9O6pDCbviYAg.JPEG/image%7Cpremium%7Cchannel%7Cyellowbag%7C2023%7C12%7C26%7C1703572338052.jpg?type=nfs200_200" alt="" data-scroll="true" class="_LAZY_LOADING" width="18" height="18"> </div> <div class="rl_author_name">그림으로 보는 눈에 띄는 경제와 세상</div> </div> </div> <div class="rl_img _LAZY_LOADING_ERROR_HIDE"> <div class="rl_border"> <img data-src="https://scs-phinf.pstatic.net/MjAyNTAyMjZfMjQx/MDAxNzQwNTQ5NTk1MTY0.hp6mTr75lOE-Iwe5GszC83n9fo9Mwca7sTBLq3loR-cg.PBmSwdZC7V2pcdtb5AVStE5JpF1RmSwTx2vpX8nidUEg.JPEG/0227.jpg?type=nf190_130" alt="" data-scroll="true" class="_LAZY_LOADING" width="95" height="65"> </div> </div> </a> </li> <li class="rl_item _LAZY_LOADING_WRAP" data-loading-error-allowed="true"> <a href="https://contents.premium.naver.com/ledesk/agelimit/contents/250227174128792nu?from=news_arp_global" class="rl_link_end" data-clk="arp.ptextg" data-score="0.8305048437453384" data-recommended-type="GLOBAL" data-promotion-start-datetime="2025-02-27T17:41:28.406000" data-promotion-end-datetime="2025-03-06T23:59:59.999000"> <div class="rl_content"> <p class="rl_txt"> <mark class="rl_content_tag as_temp_free">기간한정무료</mark> 글로벌 겨냥한 K-기업 브랜드 교체, 현지 소비자들 “구관이 명관” </p> <div class="rl_author"> <div class="rl_author_thumb _LAZY_LOADING_ERROR_HIDE"> <img data-src="https://scs-phinf.pstatic.net/MjAyNDA3MThfNDcg/MDAxNzIxMjc3MjQ4MDA1.jBlP4KiAyvYoSCLLUYnnS-r583_tfzoPLwnV7THsGTQg.EiA1ZESffLyh2Z6ZzRPtnSMII9xbDjj5FhdRT5TrlRsg.PNG/image%7Cpremium%7Cchannel%7Cledesk%7C2024%7C07%7C18%7C1721277247987.png?type=nfs200_200" alt="" data-scroll="true" class="_LAZY_LOADING" width="18" height="18"> </div> <div class="rl_author_name">르데스크</div> </div> </div> <div class="rl_img _LAZY_LOADING_ERROR_HIDE"> <div class="rl_border"> <img data-src="https://scs-phinf.pstatic.net/MjAyNTAyMjdfMTIx/MDAxNzQwNjQ1NjUwNjk4.4XGRquf5wljn9zNMddUEbVVa3TOLPKOwYGowK__2qmEg.1VyB6T9KBRSz_wZET9RusUdUjR6KuAAkg7VoeKIhYUUg.PNG/2m1kxerh.png?type=nf190_130" alt="" data-scroll="true" class="_LAZY_LOADING" width="95" height="65"> </div> </div> </a> </li> </ul> </div> </div> </div> <div class="pg ra_paginate"> <div class="pg_num_area pg_num_area_v2"> <button type="button" class="pg_btn_prev _FLICKING_PREV" data-clk="arp.bprv"><span class="blind">이전 콘텐츠들 보기</span></button> <div class="_FLICKING_INDICATOR" data-count="3"></div> <div class="pg_line"></div> <div class="pg_num pg_num">3</div> <button type="button" class="pg_btn_next _FLICKING_NEXT" data-clk="arp.bnxt"><span class="blind">다음 콘텐츠들 보기</span></button> </div> </div> <script type="x-tmpl-mustache" 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as_em _MODAL_LAYER_POSITIVE" data-clk="{{nclk}}yes">알림받기</button> </div> </div> </script> <script type="x-tmpl-mustache" class="_MODAL_LAYER_TEMPLATE_FOR_NOTIFICATION_ALL"> <div class="m_dimmed"></div> <div class="m_notification"> <strong class="mn_ok">구독완료</strong> <div class="mn_text"> <h4 class="mn_h">언론사의 주요 뉴스를 <br> <span class="m_em">알림</span>으로 받아 보시겠습니까?</h4> <ul class="mn_list"> {{#officeInfos}} <li class="mn_item"> <div class="mn_head"> <div class="mn_img"> <img src="{{logo}}" alt="" onerror="this.outerHTML='<span class="no_image"></span>'"> </div> <div class="mn_name">{{officeName}}</div> </div> <div class="mn_body"> <button type="button" class="mn_noti _ALL_OFFICES_NOTIFICATION_ITEM" data-oid="{{officeId}}" data-clk-add="notchnon" data-clk-remove="notchnoff">알림받기 사용함</button> </div> </li> {{/officeInfos}} </ul> </div> <div class="mn_btns"> <button type="button" class="mn_btn _MODAL_LAYER_NEGATIVE" data-clk="{{nclk}}no">닫기</button> <button type="button" class="mn_btn as_em _MODAL_LAYER_POSITIVE _CHANNEL_BANNER_ITEM_NOTICE_COMPLETE" data-clk="{{nclk}}yes">완료</button> </div> </div> </script> <script type="x-tmpl-mustache" class="_MODAL_LAYER_TEMPLATE_FOR_NOTIFICATION_OS"> <div class="m_dimmed"></div> <div class="napp_notify_notice"> <div class="napp_notify_info_area"> <strong class="napp_notify_title">네이버 앱 푸시알림이 꺼져있어요.</strong> <div class="napp_notify_desc_box"> <p class="napp_notify_desc1">네이버 앱 알림켜기 > 알림탭 > 알림허용</p> <p class="napp_notify_desc2">버튼을 눌러 앱 알림 설정을 켜주세요.</p> </div> </div> <div class="napp_notify_button_area"> <button type="button" class="napp_notify_btn _MODAL_LAYER_NEGATIVE" data-clk="{{nclk}}.osnotoff">닫기</button> <button type="button" class="napp_notify_btn highlight _MODAL_LAYER_POSITIVE _NAPP_NOTIFY_COMPLETE" data-clk="{{nclk}}.osnoton">네이버 앱 알림 켜기</button> </div> </div> </div> </script> <div id="_MODAL_DIALOG_WRAP" style="display: none;"></div> <script type="x-tmpl-mustache" class="_MODAL_DIALOG_TEMPLATE"> <div class="nds_dialog_dimmed"> <div class="nds_dialog_basic"> <div class="nds_dialog_content"> {{#isTextType}} <p class="nds_dialog_text">{{content.title}}</p> {{/isTextType}} {{#isTitleType}} <strong class="nds_dialog_title"> <span class="nds_dialog_title_ellipsis">{{content.headTitle}}</span> {{content.title}} </strong> <p class="nds_dialog_description">{{content.description}}</p> {{/isTitleType}} </div> <div class="nds_dialog_button_area"> <div class="nds_button_main_action as_layout_5_5"> {{#isCancel}} <button type="button" class="nds_button_wide _MODAL_CANCEL"{{#content.clk.cancelClk}} data-clk="{{content.clk.cancelClk}}"{{/content.clk.cancelClk}}> {{content.cancelMessage}} </button> {{/isCancel}} <button type="button" class="nds_button_wide as_primary _MODAL_CONFIRM"{{#content.clk.confirmClk}} data-clk="{{content.clk.confirmClk}}"{{/content.clk.confirmClk}}> {{content.confirmMessage}} </button> </div> </div> </div> </div> </script> <div id="_MODAL_TOAST" style="display: none;"></div> <script type="x-tmpl-mustache" class="_MODAL_TOAST_TEMPLATE"> <div class="nds_popover_toast as_center"> <div class="nds_toast_text_area"> <div class="nds_toast_text_area"><span class="nds_toast_ellipsis_text"><strong>{{toastTitle}}</strong></span> {{toastMessage}}</div> </div> </div> </script> <div id="_TICKER_LAYER_FOR_NOTIFICATION" class="ticker" style="display: none;"></div> <script type="x-tmpl-mustache" class="_TICKER_LAYER_TEMPLATE_FOR_NOTIFICATION"> {{#officeInfos}} <p class="t_inner"><em class="t_point">{{officeName}}</em> 언론사 알림이 설정되었습니다.</p> {{/officeInfos}} </script> <script src="https://static-nnews.pstatic.net/js/min/20250227/library.min.js" crossorigin="anonymous" onerror="neloSender.sendErrorToNelo('스크립트 로딩 에러 : ' + this.src);"></script> <script src="https://static-nnews.pstatic.net/js/min/20250227/read.min.js" crossorigin="anonymous" onerror="neloSender.sendErrorToNelo('스크립트 로딩 에러 : ' + this.src);"></script> <script> window.ntm = window.ntm || []; var ntmOption = {}; if 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