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//upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Logo_Kantar_TNS.svg/400px-Logo_Kantar_TNS.svg.png 2x" data-file-width="243" data-file-height="28" /></a><figcaption>Logo</figcaption></figure> </td></tr><tr><th><a href="/wiki/Stato" title="Stato">Stato</a></th><td><span style="white-space:nowrap"><span class="mw-image-border noviewer" typeof="mw:File"><a href="/wiki/File:Flag_of_the_United_Kingdom_(3-5).svg" class="mw-file-description" title="Regno Unito (bandiera)"><img alt="Regno Unito (bandiera)" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/83/Flag_of_the_United_Kingdom_%283-5%29.svg/20px-Flag_of_the_United_Kingdom_%283-5%29.svg.png" decoding="async" width="20" height="12" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/83/Flag_of_the_United_Kingdom_%283-5%29.svg/30px-Flag_of_the_United_Kingdom_%283-5%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/83/Flag_of_the_United_Kingdom_%283-5%29.svg/40px-Flag_of_the_United_Kingdom_%283-5%29.svg.png 2x" data-file-width="1000" data-file-height="600" /></a></span> </span><a href="/wiki/Regno_Unito" title="Regno Unito">Regno Unito</a> </td></tr><tr><th><a href="/wiki/Societ%C3%A0_(diritto)" title="Società (diritto)">Forma societaria</a></th><td><a href="/wiki/Societ%C3%A0_per_azioni" title="Società per azioni">Società per azioni</a> </td></tr><tr><th><a href="/wiki/International_Securities_Identification_Number" title="International Securities Identification Number">ISIN</a></th><td><a rel="nofollow" class="external text" href="http://www.isin.org/isin-preview/?isin=GB0001915395">GB0001915395</a> </td></tr><tr><th>Fondazione</th><td><a href="/wiki/1997" title="1997">1997</a> </td></tr><tr><th>Chiusura</th><td>2016 </td></tr><tr><th>Sede principale</th><td><a href="/wiki/Londra" title="Londra">Londra</a> </td></tr><tr><th><a href="/wiki/Gruppo_societario" title="Gruppo societario">Gruppo</a></th><td>Kantar Group </td></tr><tr><th>Persone chiave</th><td>Richard Ingleton (CEO TNS Global) </td></tr><tr><th><a href="/wiki/Settore_economico" title="Settore economico">Settore</a></th><td>Marketing </td></tr><tr><th>Prodotti</th><td>Ricerche di mercato </td></tr><tr><th><a href="/wiki/Sito_web" title="Sito web">Sito web</a></th><td><span style="word-break: break-all;"><a rel="nofollow" class="external text" href="http://www.tnsglobal.com">www.tnsglobal.com</a></span> </td></tr><tr><td class="sinottico_piede2 noprint nomobile metadata" colspan="2"><a href="https://www.wikidata.org/wiki/Q1812865" class="extiw" title="d:Q1812865"><span title="Modifica i dati della voce Taylor Nelson Sofres su Wikidata">Modifica dati su Wikidata</span></a><b> ·</b> <a href="/wiki/Template:Azienda/man" title="Template:Azienda/man"><span title="Manuale del template Azienda">Manuale</span></a></td></tr></tbody></table> <p><b>TNS</b> (prima anche conosciuta come <b>Taylor Nelson Sofres</b>) è un'azienda internazionale specializzata in ricerche di mercato e sondaggi di opinione nata nel 1997. </p><p>Acquisita dal gruppo <a href="/wiki/WPP_plc" class="mw-redirect" title="WPP plc">WPP</a> nel 2008<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup>, è parte di Kantar Group, che raccoglie le aziende di insight e data management del gruppo. </p><p>Organizzata in specifiche aree di expertise per analisi sull'innovazione, la marca, la comunicazione, le strategie di Customer Experience, l'analisi dell'acquirente, gli studi sociali, è presente in più di 80 Paesi nel mondo. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Storia">Storia</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Taylor_Nelson_Sofres&veaction=edit&section=1" title="Modifica la sezione Storia" class="mw-editsection-visualeditor"><span>modifica</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Taylor_Nelson_Sofres&action=edit&section=1" title="Edit section's source code: Storia"><span>modifica wikitesto</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>La storia di TNS, come istituto di ricerche di mercato, inizia nel 1946 con l'apertura, negli <a href="/wiki/Stati_Uniti" class="mw-redirect" title="Stati Uniti">Stati Uniti</a><sup id="cite_ref-history_2-0" class="reference"><a href="#cite_note-history-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> La crescita avvenne per fusioni ed acquisizioni, negli Stati Uniti, in <a href="/wiki/Europa" title="Europa">Europa</a>, in <a href="/wiki/Asia" title="Asia">Asia</a>, <a href="/wiki/Americhe" class="mw-redirect" title="Americhe">Americhe</a> ed <a href="/wiki/Australia" title="Australia">Australia</a><sup id="cite_ref-history_2-1" class="reference"><a href="#cite_note-history-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>. </p><p>Presente sul mercato italiano fin dagli <a href="/wiki/Anni_1960" title="Anni 1960">anni sessanta</a> con i marchi Burke, NFO Infratest, Abacus, TNS Infratest e Research International, è specializzata in ricerche qualitative e quantitative. </p> <div class="mw-heading mw-heading2"><h2 id="Note">Note</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Taylor_Nelson_Sofres&veaction=edit&section=2" title="Modifica la sezione Note" class="mw-editsection-visualeditor"><span>modifica</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Taylor_Nelson_Sofres&action=edit&section=2" title="Edit section's source code: Note"><span>modifica wikitesto</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><a href="#cite_ref-1"><b>^</b></a> <span class="reference-text"><cite class="citation web" style="font-style:normal"> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20151115083135/http://www.dmnews.com/agency/wpps-pursuit-of-tns-ends-with-193b-buy/article/119362/"><span style="font-style:italic;">WPP's pursuit of TNS ends in $1.93bn buy</span></a>, su <span style="font-style:italic;">dmnews.com</span>. <small>URL consultato il 28 agosto 2015</small> <small>(archiviato dall'<abbr title="http://www.dmnews.com/agency/wpps-pursuit-of-tns-ends-with-193b-buy/article/119362/">url originale</abbr> il 15 novembre 2015)</small>.</cite></span> </li> <li id="cite_note-history-2"><span class="mw-cite-backlink"><b>^</b> <sup><i><a href="#cite_ref-history_2-0">a</a></i></sup> <sup><i><a href="#cite_ref-history_2-1">b</a></i></sup></span> <span class="reference-text"><cite class="citation web" style="font-style:normal"> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190421070405/http://www.tnsglobal.com/"><span style="font-style:italic;">- A History Of Success Delivering Market Research & Insight</span></a>, su <span style="font-style:italic;">tnsglobal.com</span>. <small>URL consultato il 4 maggio 2019</small> <small>(archiviato dall'<abbr title="https://www.tnsglobal.com/">url originale</abbr> il 21 aprile 2019)</small>.</cite></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="Voci_correlate">Voci correlate</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Taylor_Nelson_Sofres&veaction=edit&section=3" title="Modifica la sezione Voci correlate" class="mw-editsection-visualeditor"><span>modifica</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Taylor_Nelson_Sofres&action=edit&section=3" title="Edit section's source code: Voci correlate"><span>modifica wikitesto</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Ricerca_di_mercato" title="Ricerca di mercato">Ricerche di mercato</a></li> <li><a href="/wiki/CATI" title="CATI">CATI</a></li> <li><a href="/wiki/Software_per_sondaggi_online" title="Software per sondaggi online">Software per sondaggi online</a></li> <li><a href="/wiki/Data_mining" title="Data mining">Data mining</a></li> <li><a href="/wiki/Big_data" title="Big data">Big data</a></li> <li><a href="/wiki/SPSS" title="SPSS">SPSS</a></li> <li><a href="/wiki/Mystery_shopping" title="Mystery shopping">Mystery shopping</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Collegamenti_esterni">Collegamenti esterni</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Taylor_Nelson_Sofres&veaction=edit&section=4" title="Modifica la sezione Collegamenti esterni" class="mw-editsection-visualeditor"><span>modifica</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Taylor_Nelson_Sofres&action=edit&section=4" title="Edit section's source code: Collegamenti esterni"><span>modifica wikitesto</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.tns-global.it/">Sito ufficiale filiale italiana</a></li></ul> <style data-mw-deduplicate="TemplateStyles:r140554510">.mw-parser-output .CdA{border:1px solid #aaa;width:100%;margin:auto;font-size:90%;padding:2px}.mw-parser-output .CdA th{background-color:#f2f2f2;font-weight:bold;width:20%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .CdA{border-color:#54595D}html.skin-theme-clientpref-night .mw-parser-output .CdA th{background-color:#202122}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output 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