Digital Marketing News | Marketing Dive

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Any arguments passed to .trigger() will also be passed along // to the associated function function waitForTriggerHandler() { var function_queue = []; var trigger_arguments = []; this._triggered = false; this.push = function(fn) { if (this._triggered) { // just run it immediately if handler has already been triggered fn.apply(null, trigger_arguments); } else { // otherwise add to the queue to run later function_queue.push(fn); } }; this.trigger = function() { // any arguments passed to trigger(foo, bar, baz) will also be passed along to functions in the queue // first convert any arguments to an array trigger_arguments = Array.prototype.slice.call(arguments); while (function_queue.length){ // for each function in the queue, pop it off and then execute it while passing in any // args that may have been passed to trigger(). function_queue.pop().apply(null, trigger_arguments); // The "null" above is for the value of "this". // See https://developer.mozilla.org/en-US/docs/Web/JavaScript/Reference/Global_Objects/Function/apply#Parameters } this._triggered = true; } } // set up waitToLoadAds handler window.waitToLoadAds = new waitForTriggerHandler(); // We set up the triggers for this below, they depend on whether we're loading lytics on the page </script> <script type="text/javascript"> // This token is here for test_lytics_snippet.py test: lytics-is-enabled window.googletag = window.googletag || {}; googletag.cmd = googletag.cmd || []; // initialize callback (source: https://learn.lytics.com/product-docs/lytics-javascript-tag/receiving-data-from-lytics) !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}(); // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751 // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options var lyticsCid = '44fda7674f94228540d8fba6786f9770'; console.log('You are using the Lytics Prod account'); jstag.init({ src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`, pageAnalysis: { dataLayerPull: { disabled: true } } }); jstag.pageView(); (function(){ var sailthru_cookie, sailthru_user_id; function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } sailthru_cookie = read_cookie('sailthru_hid'); if (sailthru_cookie.length > 56) { sailthru_user_id = sailthru_cookie.slice(32,56); jstag.send({ st_profile_id: sailthru_user_id }); } })(); jstag.call('entityReady', waitToLoadAds.trigger); setTimeout(waitToLoadAds.trigger, 1000); // also trigger lytics if it's taking too long waitToLoadAds.push(function (lytics_data) { // lytics_data won't be defined if lytics failed to load correctly. In that case // we don't need to set any segments. if (lytics_data && lytics_data.segments) { googletag.cmd.push(function() { googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments); }); } }); function getUID(id) { window.dataLayer.push({'user_id': id}); }; jstag.getid(getUID); </script> <script type="text/javascript" src="/static/js/mailcheck.min.js?192616240919"></script> <script type="text/javascript" src="/static/js/dive_mailcheck.js?192616240919"></script> <script src="/static/js/app.js?040116120224"></script> <script type="text/javascript"> var divecounter_settings = {}; </script> <script type="text/javascript" src="/static/js/divecounter.js?261616040423"></script> <script type="text/javascript"> // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads // Note: showSignupAd is always off if prestitial is enabled! if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) { var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0); var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) || (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) || (window.location.href.indexOf("utm_source=outbrain")>=0); if (test_unbounce || force_unbounce || (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) && divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) { // dyanmically load ouibounce.js only on pages where its needed $.getScript("/static/js/ouibounce.min.js?102717100918", function(){ // Once ouibounce.js loads, call the script // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false') var _ouibounce = ouibounce(false, { aggressive: test_unbounce, // ignore cookie in test mode cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish callback: function() { divecounter_open_ad(); } }); }); } // end should show unbounce } // end divecounter defined </script> <script type="text/javascript"> // Load analytics.js (universal analytics) first (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); // set all the variables that are per-session or per-visit ga( 'create', 'UA-19684343-10', 'auto', {'name': 'orig'}, {'siteSpeedSampleRate': 2} ); // Set the same variables for aggregate data profile ga( 'create', 'UA-19684343-45', 'auto', {'name': 'agg'}, {'siteSpeedSampleRate': 2} ); //GA.js for tracking outbound links function trackOutboundLink(link, category, action, redirect) { try{ ga('orig.send', 'event', category, action); } catch(err) {} try{ ga('agg.send', 'event', category, action); } catch(err) {} //Timer to prevent redirect before processing data - not necessary if opening tab in new window if(redirect){ setTimeout(function(){ document.location.href = link.href; }, 100); } } $(document).ready(function() { $(".outboundlink").click(function() { trackOutboundLink(this, 'outboundlink', this.link, this.target != '_blank'); }); }); var diveSendPageviewEvent = true; if (diveSendPageviewEvent === true) { ga('orig.send', 'pageview'); ga('agg.send', 'pageview'); console.log('Queued sending of the pageview event to Google Analytics.'); } else { console.log('Sending the Google Analytics pageview event is disabled for this page.'); } // Actually track outbound links // Not sure if this is being used? var trackOutboundRegisterLink = function (url) { ga('agg.send', 'event', 'event_register', url, 'Registered for event', {'hitCallback': function () { document.location = url; } }); }; // Not sure if this is being used? var trackOutboundWebsiteLink = function (url) { // No need to manually change document.location; website opens in new tab ga('agg.send', 'event', 'event_website', url, 'Visited event site'); }; </script> <script type="module" src="/static/js/dist/googleAnalyticsHelper.bundle.js?520216211124" ></script> <script type="text/javascript"> function read_cookie(cookieName) { var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)'); var sMatch = (' '+document.cookie).match(re); if (cookieName && sMatch) return unescape(sMatch[1]); return ''; } var script = document.createElement('script'); script.type = 'text/javascript'; script.async = true; script.addEventListener('load', function(e) { // we only pass the template this context variable on newsposts let informaData = false; if (window.IIRISTracker) { var sailthru_id = read_cookie('sailthru_hid'); if (sailthru_id.length > 56) { sailthru_id = sailthru_id.slice(32,56); } var notProduction = 'False' === 'True'; var domain = 'www.marketingdive.com'.split('.')[1]; // on non-prod environment, there is specific collector domain to send the data to. var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line var cfg = { config: { td: {}, snowplow: { context: {} } } }; cfg.config.idsource = 'sailthruid'; cfg.config.snowplow.appId = domain; cfg.config.snowplow.cDomain = cDomain; cfg.config.td.lob = 'it'; cfg.config.td.domain = domain; cfg.config.snowplow.contentTagEnabled = !!informaData cfg.config.snowplow.context = informaData window.IIRISTracker.initConfig(cfg); window.IIRISTracker.setTrackingUID(sailthru_id); var irisEvt = new Event('trackerLoaded'); window.dispatchEvent(irisEvt); } else { window.addEventListener('trackerLoaded', function(evt) { if(window.IIRISTracker) { window.IIRISTracker.setTrackingUID(sailthru_id); } }); } }); script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js'; document.getElementsByTagName('head')[0].appendChild(script); </script> <script type="text/javascript"> jQuery.browser = {}; (function () { jQuery.browser.msie = false; jQuery.browser.version = 0; if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) { jQuery.browser.msie = true; jQuery.browser.version = RegExp.$1; } })(); </script>  <script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?093716120922"></script> <style> /* dynamic style overrides based on DB go here*/ </style> <link rel="preload" as="image" href="https://imgproxy.divecdn.com/uKaqUAE0MzD0kpbvJBvsIV4y0sP0we_ShH894N_jyVs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp" imagesrcset="https://imgproxy.divecdn.com/alDYixCzZZu20jCKfP8w_mC08VvPO410P-WciuCc_G0/g:ce/rs:fill:400:225:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 400w, https://imgproxy.divecdn.com/xq2_B6hven37ROq4i7JE6KMYQ95Dtum846CVjwxGcQE/g:ce/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 800w, https://imgproxy.divecdn.com/uKaqUAE0MzD0kpbvJBvsIV4y0sP0we_ShH894N_jyVs/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 1200w, https://imgproxy.divecdn.com/a69ZMdW7ZUphFob2EF4ie8SBBxx1NyaSXX-x8sUwFWc/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Hb29nMy5qcGc=.webp 1600w" imagesizes="(min-width: 64em) 60vw, 100vw"> <script> $(document).ready(function() { if (window.location.search.toLowerCase().indexOf('suppressannouncement') !== -1) { var msg_to_add = '<div class="columns">' + '<div class="message message--success">' + 'You got it, you will not see this message in future emails! Enjoy the news.' + '<img class="message__close" src="/static/img/components/messages/close.svg?353714160519" alt="close">'+ '</div></div>'; $('.dash-top > .row > .columns > .row').prepend(msg_to_add); } }); </script> <script> $(document).ready(function() { if (window.location.search.toLowerCase().indexOf('suppresstrials') !== -1) { var msg_to_add = '<div class="columns">' + '<div class="message message--success">' + 'You got it, you will not see this message in future emails! Enjoy the news.' + '<img class="message__close" src="/static/img/components/messages/close.svg?353714160519" alt="close">'+ '</div></div>'; /** place message in the correct section of the page. Hacky but temporary **/ $('.dash-top > .row > .columns > .row').prepend(msg_to_add); } if (window.location.search.toLowerCase().indexOf('futureupdates') !== -1) { let sitename = window.siteName; var msg_to_add = '<div class="columns">' + '<div class="message message--success">' + sitename + " subscription updated: You will no longer receive newsletters from " + sitename + ". Based on your selection, we will keep you up to date as we launch into more industries." + '<img class="message__close" src="/static/img/components/messages/close.svg?353714160519" alt="close">'+ '</div></div>'; /** place message in the correct section of the page. Hacky but temporary **/ $('.dash-top > .row > .columns > .row').prepend(msg_to_add); } }); </script> <script data-cfasync="false" type="text/javascript" src="/static/js/prestitial.js?270116210524"></script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script src="/static/js/dist/signupDataGam.bundle.js?520216211124"></script> <script type="text/javascript" src="/static/js/dist/adTemplates.bundle.js?520216211124"></script> <script> var eventMethod = window.addEventListener ? "addEventListener" : "attachEvent"; var eventer = window[eventMethod]; var messageEvent = eventMethod == "attachEvent" ? "onmessage" : "message"; // Build the site_logos object to be later referenced in house ads const site_logos = {}; site_logos['diveapi'] = { domain: 'diveapi', site_name: "API Site", alt_text: "API Site logo", is_current_site: false, white: { png: "None", svg: "None", }, black: { png: "None", svg: "None", } }; site_logos['agriculturedive'] = { domain: 'agriculturedive', site_name: "Agriculture Dive", alt_text: "Agriculture Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/agriculture_black.svg", } }; site_logos['automotivedive'] = { domain: 'automotivedive', site_name: "Automotive Dive", alt_text: "Automotive Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/automotive_black.svg", } }; site_logos['bankingdive'] = { domain: 'bankingdive', site_name: "Banking Dive", alt_text: "Banking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/banking_black.svg", } }; site_logos['biopharmadive'] = { domain: 'biopharmadive', site_name: "BioPharma Dive", alt_text: "BioPharma Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/biopharma_black.svg", } }; site_logos['cfo'] = { domain: 'cfo', site_name: "CFO.com", alt_text: "CFO.com logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfodotcom_black.svg", } }; site_logos['cfodive'] = { domain: 'cfodive', site_name: "CFO Dive", alt_text: "CFO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cfo_black.svg", } }; site_logos['ciodive'] = { domain: 'ciodive', site_name: "CIO Dive", alt_text: "CIO Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cio_black.svg", } }; site_logos['constructiondive'] = { domain: 'constructiondive', site_name: "Construction Dive", alt_text: "Construction Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/construction_black.svg", } }; site_logos['cstoredive'] = { domain: 'cstoredive', site_name: "C-Store Dive", alt_text: "C-Store Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cstore_black.svg", } }; site_logos['customerexperiencedive'] = { domain: 'customerexperiencedive', site_name: "CX Dive", alt_text: "CX Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cx_black.svg", } }; site_logos['cybersecuritydive'] = { domain: 'cybersecuritydive', site_name: "Cybersecurity Dive", alt_text: "Cybersecurity Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/cybersecurity_black.svg", } }; site_logos['educationdive'] = { domain: 'educationdive', site_name: "Education Dive", alt_text: "Education Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/education_black.svg", } }; site_logos['esgdive'] = { domain: 'esgdive', site_name: "ESG Dive", alt_text: "ESG Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/esg_black.svg", } }; site_logos['facilitiesdive'] = { domain: 'facilitiesdive', site_name: "Facilities Dive", alt_text: "Facilities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/facilities_black.svg", } }; site_logos['fashiondive'] = { domain: 'fashiondive', site_name: "Fashion Dive", alt_text: "Fashion Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/fashion_black.svg", } }; site_logos['fooddive'] = { domain: 'fooddive', site_name: "Food Dive", alt_text: "Food Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/food_black.svg", } }; site_logos['grocerydive'] = { domain: 'grocerydive', site_name: "Grocery Dive", alt_text: "Grocery Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/grocery_black.svg", } }; site_logos['healthcaredive'] = { domain: 'healthcaredive', site_name: "Healthcare Dive", alt_text: "Healthcare Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/healthcare_black.svg", } }; site_logos['highereddive'] = { domain: 'highereddive', site_name: "Higher Ed Dive", alt_text: "Higher Ed Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/highered_black.svg", } }; site_logos['hoteldive'] = { domain: 'hoteldive', site_name: "Hotel Dive", alt_text: "Hotel Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hotel_black.svg", } }; site_logos['hrdive'] = { domain: 'hrdive', site_name: "HR Dive", alt_text: "HR Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/hr_black.svg", } }; site_logos['k12dive'] = { domain: 'k12dive', site_name: "K-12 Dive", alt_text: "K-12 Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/k12_black.svg", } }; site_logos['legaldive'] = { domain: 'legaldive', site_name: "Legal Dive", alt_text: "Legal Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/legal_black.svg", } }; site_logos['manufacturingdive'] = { domain: 'manufacturingdive', site_name: "Manufacturing Dive", alt_text: "Manufacturing Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/manufacturing_black.svg", } }; site_logos['marketingdive'] = { domain: 'marketingdive', site_name: "Marketing Dive", alt_text: "Marketing Dive logo", is_current_site: true, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/marketing_black.svg", } }; site_logos['medtechdive'] = { domain: 'medtechdive', site_name: "MedTech Dive", alt_text: "MedTech Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/medtech_black.svg", } }; site_logos['mobilemarketer'] = { domain: 'mobilemarketer', site_name: "Mobile Marketer", alt_text: "Mobile Marketer logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/mobilemarketer_black.svg", } }; site_logos['multifamilydive'] = { domain: 'multifamilydive', site_name: "Multifamily Dive", alt_text: "Multifamily Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/multifamily_black.svg", } }; site_logos['packagingdive'] = { domain: 'packagingdive', site_name: "Packaging Dive", alt_text: "Packaging Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/packaging_black.svg", } }; site_logos['paymentsdive'] = { domain: 'paymentsdive', site_name: "Payments Dive", alt_text: "Payments Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/payments_black.svg", } }; site_logos['pharmavoice'] = { domain: 'pharmavoice', site_name: "PharmaVoice", alt_text: "PharmaVoice logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/pharmavoice_black.svg", } }; site_logos['proformative'] = { domain: 'proformative', site_name: "Proformative", alt_text: "Proformative logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/proformative_black.svg", } }; site_logos['restaurantdive'] = { domain: 'restaurantdive', site_name: "Restaurant Dive", alt_text: "Restaurant Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/restaurant_black.svg", } }; site_logos['retaildive'] = { domain: 'retaildive', site_name: "Retail Dive", alt_text: "Retail Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg", } }; site_logos['smartcitiesdive'] = { domain: 'smartcitiesdive', site_name: "Smart Cities Dive", alt_text: "Smart Cities Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smartcities_black.svg", } }; site_logos['socialmediatoday'] = { domain: 'socialmediatoday', site_name: "Social Media Today", alt_text: "Social Media Today logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg", } }; site_logos['supplychaindive'] = { domain: 'supplychaindive', site_name: "Supply Chain Dive", alt_text: "Supply Chain Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/supplychain_black.svg", } }; site_logos['truckingdive'] = { domain: 'truckingdive', site_name: "Trucking Dive", alt_text: "Trucking Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/trucking_black.svg", } }; site_logos['utilitydive'] = { domain: 'utilitydive', site_name: "Utility Dive", alt_text: "Utility Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/utility_black.svg", } }; site_logos['wastedive'] = { domain: 'wastedive', site_name: "Waste Dive", alt_text: "Waste Dive logo", is_current_site: false, white: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_white.svg", }, black: { png: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.png", svg: "https://d12v9rtnomnebu.cloudfront.net/logo/publications/waste_black.svg", } }; // Get the dive domain and return the dive logo object, or null if it doesn't exist in site_logos function getDivesiteLogoObject(link_url, alt_domain='') { let dive_domain; // Split link URL on 'adurl=' and take what comes after as the ad url const ad_url = decodeURIComponent(link_url.split('adurl=')[1]); // Split on . to get an array of hostname segments const dive_domain_array = new URL(ad_url).hostname.split('.'); // Retrieve the second to last element of the hostname array, which should always be the domain dive_domain = dive_domain_array[dive_domain_array.length - 2] if (alt_domain) { // If alt_domain has been specified, normalize it. i.e. "HR Dive", "http://hrdive.com", etc. => "hrdive" // This will override the link url's domain. dive_domain = alt_domain.replace(/\s+/g, '').replace(/^(https?:\/\/)?(www\.)?|\.com.*|\?.*|#.*/gi, '').toLowerCase(); } // Return the site logos object for this domain if it exists, or null if it does not if (site_logos[dive_domain]) { return site_logos[dive_domain]; } else { // Fallback logo const url_prefix = "https://d12v9rtnomnebu.cloudfront.net/divesite/responsive_ad_assets/small_logos/"; return { domain: 'industrydive', site_name: 'Industry Dive', alt_text: 'Industry Dive logo', white: { svg: url_prefix + 'industrydive-small-white.svg', png: url_prefix + 'industrydive-small-white.png', }, black: { svg: url_prefix + 'industrydive-small-black.svg', png: url_prefix + 'industrydive-small-black.png', } } } } eventer(messageEvent, function (e) { var key = e.message ? "message" : "data"; var data = e[key]; var eventName = data.message || 'ignore'; if (eventName == 'adContentAvailable') { var $ad_element; $ad_element = $('div').filter('[data-container-ad-unit-id="' + data.adUnit + '-' + window.dfp_visibility + '"]'); $ad_element.hide() var nativeAdEditorialSelector = '.sidebar .hybrid-ad-wrapper .native-ad-editorial'; var nativeAdEditorialExists = $(nativeAdEditorialSelector).length > 0; if ( nativeAdEditorialExists ) { $(nativeAdEditorialSelector).closest('.hybrid-ad-wrapper').addClass('native-ad-editorial-sidebar-border'); } // Inline homepage ad $('.feed-item-ad .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Editorial native ad sidebar // NOTE: must go before inline native ad to ensure correct location added $('.sidebar .native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); // Editorial native ad inline $('.native-ad.editorial a').each(function (index, element) { window.updateGamAdUrl(element, 'inline'); }); // Sidebar ad $('.sidebar .hybrid-ad-wrapper a').each(function (index, element) { window.updateGamAdUrl(element, 'sidebar'); }); } }, false); var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function () { var desktopWidth = 1024; if (window.innerWidth >= desktopWidth) { window.dfp_visibility = 'desktop'; } else { window.dfp_visibility = 'mobile'; } var dfpDisplayConfiguration = { "prestitialEnabled": true, "leaderboardEnabled": true, "sidebarAdsEnabled": true, "visibility": window.dfp_visibility }; if (window.dfp_visibility == 'desktop') { if (typeof prestitialAds == 'object' && prestitialAds.pageIsPrestitialEligible()) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveprestitial', [[500, 300], [640, 480]], 'paychekgoeshere').addService(googletag.pubads()); } if (dfpDisplayConfiguration.leaderboardEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdiveleaderboard', [[970, 180], [728, 90], [970, 90]], 'dfp-leaderboard-desktop').addService(googletag.pubads()); googletag.pubads().addEventListener('slotRenderEnded', function (event) { if ((event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard' || event.slot.getAdUnitPath() === '/21662595662/marketingdive/marketingdiveleaderboard') && !event.isEmpty ) { $(window).blur(function () { if (document.activeElement === $('#dfp-leaderboard-desktop iframe')[0] || document.activeElement === $('#dfp-leaderboard-desktop iframe')[0]) { try { localStorage.setItem('leaderboard_signup_path', document.location.pathname); } catch (e) { // local storage could not be available due to privacy settings or something } } }); } }); } if (dfpDisplayConfiguration.sidebarAdsEnabled) { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid', [160, 600]], 'dfp-hybrid1-desktop').addService(googletag.pubads()); } googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid4', [[300, 250], 'fluid'], 'dfp-hybrid4-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid1', ['fluid'], 'dfp-thankyouhybrid1-desktop').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivethankyouhybrid2', ['fluid'], 'dfp-thankyouhybrid2-desktop').addService(googletag.pubads()); } else { googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid1', [[300, 250], 'fluid'], 'dfp-hybrid1-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid2', [[300, 250], 'fluid'], 'dfp-hybrid2-mobile').addService(googletag.pubads()); googletag.defineSlot('/21662595662/marketingdive/marketingdivehybrid3', [[300, 250], 'fluid'], 'dfp-hybrid3-mobile').addService(googletag.pubads()); 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https://imgproxy.divecdn.com/gIiWj0CaeKx5WE0hfdVIHthx_eT43TGYhZkl2OBx-C4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS91bm5hbWVkXzFfN1BIYzZBdS5wbmc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Instacart's shopping bag on a football field." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Instacart</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-1" class="feed__title feed__title--display"> <a href="/news/instacart-first-super-bowl-ad-marketing-evolution/733548/" class="analytics t-dash-feed-item-1"> Instacart orders first Super Bowl ad as its marketing evolution continues </a> </h3> <p class="feed__description">Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago.</p> <div> <a href="/topic/creative/" class="topic-tag analytics t-dash-feed-item-topic">Creative</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-2" aria-labelledby="feed-item-title-2" href="/news/monopoly-go-celebrity-mobile-marketing-campaign/733399/"> <img class="" src="https://imgproxy.divecdn.com/-5R1KVpaNXBO96OMYUKISSYjik05F8xPpPvad9OomyE/g:nowe:0:95/c:935:528/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZXJvX1Nob3RfZXNWc0dmbS5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/iU8h285Pp1q3o96U_lquaEn2xc4-UsKJYhbMzFwhlZE/g:nowe:0:95/c:935:528/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZXJvX1Nob3RfZXNWc0dmbS5qcGc=.webp 300w, https://imgproxy.divecdn.com/qhNCLL54qVvWloRRoOpEHqjcBFp9cTlOjirczxrv92o/g:nowe:0:95/c:935:528/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZXJvX1Nob3RfZXNWc0dmbS5qcGc=.webp 600w, https://imgproxy.divecdn.com/-5R1KVpaNXBO96OMYUKISSYjik05F8xPpPvad9OomyE/g:nowe:0:95/c:935:528/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZXJvX1Nob3RfZXNWc0dmbS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Jason Momoa, Keke Palmer and Chris Pratt in a Monopoly Go ad" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Monopoly Go</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-2" class="feed__title feed__title--display"> <a href="/news/monopoly-go-celebrity-mobile-marketing-campaign/733399/" class="analytics t-dash-feed-item-2"> Monopoly Go! looks to stay on top with star-studded campaign </a> </h3> <p class="feed__description">To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-3" aria-labelledby="feed-item-title-3" href="/news/snapchat-announces-sponsored-snap-campaign/733495/"> <img class="" src="https://imgproxy.divecdn.com/45uP0qk-4-dF8TWfFIhzF-6RA_jLc2gqTaJ1_3eXrkM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zcG9uc29yZWRfc25hcDIucG5n.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/wRpraFPsFAt0u1VaWU2GoJUhd4kf8LvcYVSABFuFm6w/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zcG9uc29yZWRfc25hcDIucG5n.webp 300w, https://imgproxy.divecdn.com/g-swdBakcY1s2ANAQM6qUf9MsYaug1FI33JJhkFIj7g/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zcG9uc29yZWRfc25hcDIucG5n.webp 600w, https://imgproxy.divecdn.com/45uP0qk-4-dF8TWfFIhzF-6RA_jLc2gqTaJ1_3eXrkM/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zcG9uc29yZWRfc25hcDIucG5n.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Sponsored Snaps" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Snapchat</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <div class="label label--medium"> Column </div> <h3 id="feed-item-title-3" class="feed__title feed__title--display"> <a href="/news/snapchat-announces-sponsored-snap-campaign/733495/" class="analytics t-dash-feed-item-3"> Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps </a> </h3> <p class="feed__description">Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie. </p> <div> <a href="/topic/mobile-marketing/" class="topic-tag analytics t-dash-feed-item-topic">Mobile</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-4" aria-labelledby="feed-item-title-4" href="/news/pinterest-holiday-shopping-gift-guides-wishlist/733115/"> <img class="" src="https://imgproxy.divecdn.com/FKAP5goaTsgfBAefsCv3UmSddsdlisa-m7wuaB8ph7Y/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TY3JlZW5zaG90XzIwMjQtMTEtMTVfMDkyODE3LnBuZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/TMwjNfr2cfehGJrw077BlqTL2dr0JTnrAo8z4ORWGn0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TY3JlZW5zaG90XzIwMjQtMTEtMTVfMDkyODE3LnBuZw==.webp 300w, https://imgproxy.divecdn.com/gH7r4lSWxa-2oxpxWXJrz1PNiebElJP1vxtCfnY9ttI/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TY3JlZW5zaG90XzIwMjQtMTEtMTVfMDkyODE3LnBuZw==.webp 600w, https://imgproxy.divecdn.com/FKAP5goaTsgfBAefsCv3UmSddsdlisa-m7wuaB8ph7Y/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9TY3JlZW5zaG90XzIwMjQtMTEtMTVfMDkyODE3LnBuZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Pinterest holiday gift collection." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Pinterest</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-4" class="feed__title feed__title--display"> <a href="/news/pinterest-holiday-shopping-gift-guides-wishlist/733115/" class="analytics t-dash-feed-item-4"> Pinterest introduces celebrity gift guides, shoppable wishlists </a> </h3> <p class="feed__description">The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.</p> <div> <a href="/topic/mobile-marketing/" class="topic-tag analytics t-dash-feed-item-topic">Mobile</a> </div> </div> </li> <li class="feed__item feed-item-ad"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid3-mobile"></div> <div id='dfp-hybrid3-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid3-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid3'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid2-desktop"></div> <div id='dfp-hybrid2-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid2-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid2'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-5" aria-labelledby="feed-item-title-5" href="/news/kleenex-new-visual-identity-refresh-creative-marketing/732279/"> <img class="" src="https://imgproxy.divecdn.com/9b_7XHnUhAXJsMHTIo8TzM6kMImDUZmQ8S-nVDBNSc0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LbGVlbmV4X0JpbGxib2FyZC5qcGVn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Xd4zjqWATRQpts5baiQ727dWJeT-nHdAP-VFUaAjNCE/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LbGVlbmV4X0JpbGxib2FyZC5qcGVn.webp 300w, https://imgproxy.divecdn.com/-_S_9yViMxD0MmLFpcm_QV5SlMoe2ST7lgdJ2T5ELFg/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LbGVlbmV4X0JpbGxib2FyZC5qcGVn.webp 600w, https://imgproxy.divecdn.com/9b_7XHnUhAXJsMHTIo8TzM6kMImDUZmQ8S-nVDBNSc0/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LbGVlbmV4X0JpbGxib2FyZC5qcGVn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Kleenex billboard" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Kleenex</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-5" class="feed__title feed__title--display"> <a href="/news/kleenex-new-visual-identity-refresh-creative-marketing/732279/" class="analytics t-dash-feed-item-5"> How Kleenex’s new visual identity serves as a platform for storytelling </a> </h3> <p class="feed__description">The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-6" aria-labelledby="feed-item-title-6" href="/news/amazon-adam-driver-black-friday-ugc-campaign/733453/"> <img class="" src="https://imgproxy.divecdn.com/XG264DN0Jif5Lm4A20CW4W2iw2mmNMVJBq2fh332i7U/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BbWF6b25fNS1TdGFyX1RoZWF0ZXJfd19fQWRhbV9Ecml2ZXJfX19EdXRjaF9PdmVuXzAtMTlfc2NyZWVuc2hvdC5wbmc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/q1Zg94TyNrD9dflx0qzMcsFLLSe4dxMdBqS6QgKpJFk/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BbWF6b25fNS1TdGFyX1RoZWF0ZXJfd19fQWRhbV9Ecml2ZXJfX19EdXRjaF9PdmVuXzAtMTlfc2NyZWVuc2hvdC5wbmc=.webp 300w, https://imgproxy.divecdn.com/-Z3QBnuVbocfYFXDM4ix9o28o_cW__edY3484s3xHuc/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BbWF6b25fNS1TdGFyX1RoZWF0ZXJfd19fQWRhbV9Ecml2ZXJfX19EdXRjaF9PdmVuXzAtMTlfc2NyZWVuc2hvdC5wbmc=.webp 600w, https://imgproxy.divecdn.com/XG264DN0Jif5Lm4A20CW4W2iw2mmNMVJBq2fh332i7U/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BbWF6b25fNS1TdGFyX1RoZWF0ZXJfd19fQWRhbV9Ecml2ZXJfX19EdXRjaF9PdmVuXzAtMTlfc2NyZWVuc2hvdC5wbmc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Adam Driver in an Amazon ad" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Retrieved from <a href="https://www.youtube.com/watch?v=e2fU53nxGvQ" target="_blank">Amazon</a> on November 20, 2024</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-6" class="feed__title feed__title--display"> <a href="/news/amazon-adam-driver-black-friday-ugc-campaign/733453/" class="analytics t-dash-feed-item-6"> Adam Driver turns 5-star Amazon reviews into theatrical monologues </a> </h3> <p class="feed__description">The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-7" aria-labelledby="feed-item-title-7" href="/news/the-trade-desk-unveils-ventura-OS-streaming-CTV-advertising/733444/"> <img class="" src="https://imgproxy.divecdn.com/lUiSfDwAtjcm0Korhh07li5HBTEbwA4G-ltizs31JBk/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDc2NzQ5MTM3LmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/iZf7KWaJn0HDTzD6Ik9sd85PRmV5puCOO4nzACs4KEg/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDc2NzQ5MTM3LmpwZw==.webp 300w, https://imgproxy.divecdn.com/oFUilMkg100Y6hxR3Odr17bS_je_phIXug_i6yfvvzw/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDc2NzQ5MTM3LmpwZw==.webp 600w, https://imgproxy.divecdn.com/lUiSfDwAtjcm0Korhh07li5HBTEbwA4G-ltizs31JBk/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0xNDc2NzQ5MTM3LmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Giuliano Benzin via Getty Images</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-7" class="feed__title feed__title--display"> <a href="/news/the-trade-desk-unveils-ventura-OS-streaming-CTV-advertising/733444/" class="analytics t-dash-feed-item-7"> Trade Desk tries to shake up streaming TV with content-agnostic strategy </a> </h3> <p class="feed__description">The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.</p> <div> <a href="/topic/Video-marketing/" class="topic-tag analytics t-dash-feed-item-topic">Video</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-8" aria-labelledby="feed-item-title-8" href="/news/google-in-store-online-shopping-lens-search/733454/"> <img class="" src="https://imgproxy.divecdn.com/1KAar_lMgvTGdM0h6MTFQ8uhdDCI22s-dFA3lMswr9o/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9MZW5zX0luLVN0b3JlX1Nob3BwaW5nX3NpZGUtYnktc2lkZTIuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/gT6egqML_FEC02Vjn_O-xBtxDv8F6iDOuc825sucGSA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9MZW5zX0luLVN0b3JlX1Nob3BwaW5nX3NpZGUtYnktc2lkZTIuanBn.webp 300w, https://imgproxy.divecdn.com/pP-Iqg3pIptLafyKId66CiDKwprMNN0F0zNeEi5QaAo/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9MZW5zX0luLVN0b3JlX1Nob3BwaW5nX3NpZGUtYnktc2lkZTIuanBn.webp 600w, https://imgproxy.divecdn.com/1KAar_lMgvTGdM0h6MTFQ8uhdDCI22s-dFA3lMswr9o/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9MZW5zX0luLVN0b3JlX1Nob3BwaW5nX3NpZGUtYnktc2lkZTIuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="An example of Google Lens' in-store features." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Google</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-8" class="feed__title feed__title--display"> <a href="/news/google-in-store-online-shopping-lens-search/733454/" class="analytics t-dash-feed-item-8"> Google Lens can now tailor search results to the store you’re in </a> </h3> <p class="feed__description">Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="feed__item feed-item-ad"> <div class="hybrid-ad-wrapper show-small hide-large"> <div class="hybrid-ad-inner-wrapper"> <div class="show-small hide-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid4-mobile"></div> <div id='dfp-hybrid4-mobile'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'mobile' ) { googletag.display('dfp-hybrid4-mobile'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid4'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-mobile'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> <div class="hybrid-ad-wrapper hide-small show-large"> <div class="hybrid-ad-inner-wrapper"> <div class="hide-small show-large"> <div data-container-ad-unit-id="/21662595662/marketingdive/marketingdivehybrid3-desktop"></div> <div id='dfp-hybrid3-desktop'> <script> waitToLoadAds.push(function() { googletag.cmd.push(function() { if (window.dfp_visibility == 'desktop' ) { googletag.display('dfp-hybrid3-desktop'); googletag.pubads().addEventListener('slotRenderEnded', function (event) { var adUnitPath = '/21662595662/marketingdive/marketingdivehybrid3'; var onProformative = false; if (onProformative && event.slot.getAdUnitPath() === adUnitPath && !event.isEmpty ) { var adUnitPathWithVisibility = adUnitPath + '-desktop'; var selector = '.pf-comments__ad-wrapper [data-container-ad-unit-id="' + adUnitPathWithVisibility + '"]'; if (!$(selector).closest('.pf-comments__ad-wrapper').hasClass('borders')) { $(selector).closest('.pf-comments__ad-wrapper').addClass('borders') } } }); } }); }); </script> </div> </div> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-9" aria-labelledby="feed-item-title-9" href="/news/jaguar-revamps-brand-identity-automotive-marketing-EV-transition/733319/"> <img class="" src="https://imgproxy.divecdn.com/A8oaHIEkQxh0u9IXESGVMAtueppbW1GqMEtCaW-KZGA/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9KQUdVQVJfQlJBTkRfU1RJTExfQ09QWV9OT1RISU5HXzE5MTEyNC5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/XgldKRsIXQFTsr9BLzK5qmHQJt7FFFyc2VKBJVvvyGk/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9KQUdVQVJfQlJBTkRfU1RJTExfQ09QWV9OT1RISU5HXzE5MTEyNC5qcGc=.webp 300w, https://imgproxy.divecdn.com/XW6y23H2n-uFdL7Qi8_e7E6BjDHeT-wIW_vwG8mEdd4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9KQUdVQVJfQlJBTkRfU1RJTExfQ09QWV9OT1RISU5HXzE5MTEyNC5qcGc=.webp 600w, https://imgproxy.divecdn.com/A8oaHIEkQxh0u9IXESGVMAtueppbW1GqMEtCaW-KZGA/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9KQUdVQVJfQlJBTkRfU1RJTExfQ09QWV9OT1RISU5HXzE5MTEyNC5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Jaguar" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Jaguar</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-9" class="feed__title feed__title--display"> <a href="/news/jaguar-revamps-brand-identity-automotive-marketing-EV-transition/733319/" class="analytics t-dash-feed-item-9"> Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition </a> </h3> <p class="feed__description">New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar should be a copy of nothing.”</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-10" aria-labelledby="feed-item-title-10" href="/news/lexus-25-years-december-to-remember-ads/733281/"> <img class="" src="https://imgproxy.divecdn.com/ImAGrg-YQ13vhxJiqLHBDFsgq6uJyNaGKzRefW6icj0/g:nowe:90:168/c:1673:945/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZXJvX0xleHVzX0xldHRlcl8yLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/GyCOxy7Rw6-NdfTQETfycM-hbb5Yt8xz3fp_GWgTkqk/g:nowe:90:168/c:1673:945/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZXJvX0xleHVzX0xldHRlcl8yLmpwZw==.webp 300w, https://imgproxy.divecdn.com/bNsIMvT2hrtXiMRAB4LMVgWLCBJ0CqBaj-uquwVNU1w/g:nowe:90:168/c:1673:945/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZXJvX0xleHVzX0xldHRlcl8yLmpwZw==.webp 600w, https://imgproxy.divecdn.com/ImAGrg-YQ13vhxJiqLHBDFsgq6uJyNaGKzRefW6icj0/g:nowe:90:168/c:1673:945/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9IZXJvX0xleHVzX0xldHRlcl8yLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Campaign imagery supporting two new spots as part of Lexus' "December to Remember" campaign" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Lexus</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-10" class="feed__title feed__title--display"> <a href="/news/lexus-25-years-december-to-remember-ads/733281/" class="analytics t-dash-feed-item-10"> Lexus marks 25 years of ‘December to Remember’ with nostalgic ads </a> </h3> <p class="feed__description">Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion. </p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-11" aria-labelledby="feed-item-title-11" href="/news/coors-banquet-yellowstone-partnership-sales-growth/733252/"> <img class="" src="https://imgproxy.divecdn.com/GjbD5r6bCavbxzQQRuS7sY2ssvJ4m_0jp2qJj0Lyf-U/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Db29yc19CYW5xdWV0X1JlY2Fwc19LVl9GSU5BTC0yLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Yda2yOnF5aVfYggX2JkdBg7LCw1iCaDQBZe2MlhOCk0/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Db29yc19CYW5xdWV0X1JlY2Fwc19LVl9GSU5BTC0yLmpwZw==.webp 300w, https://imgproxy.divecdn.com/cEs0cUPzuajyq52zhJ8l7xFGRaniIBh6EJyyaMmYtFQ/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Db29yc19CYW5xdWV0X1JlY2Fwc19LVl9GSU5BTC0yLmpwZw==.webp 600w, https://imgproxy.divecdn.com/GjbD5r6bCavbxzQQRuS7sY2ssvJ4m_0jp2qJj0Lyf-U/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Db29yc19CYW5xdWV0X1JlY2Fwc19LVl9GSU5BTC0yLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Coors Banquet "Yellowstone" bottlecaps with all but one flipped over to show the quote." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Molson Coors</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-11" class="feed__title feed__title--display"> <a href="/news/coors-banquet-yellowstone-partnership-sales-growth/733252/" class="analytics t-dash-feed-item-11"> Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth </a> </h3> <p class="feed__description">The beer brand is celebrating the return of the Paramount drama with collectible caps featuring quotes from the show’s characters.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-12" aria-labelledby="feed-item-title-12" href="/news/knorr-targets-zillennials-holiday-cooking-fails/733117/"> <img class="" src="https://imgproxy.divecdn.com/ebEe5yTi2cF39dkpgo1MlxDMSUkahix4NZL3sEBM7tU/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9UdXJrZXlfV2ViX0Jhbm5lci50aWY=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/BrCx8q09QNQAdqlits6tan9CUFPy_3kMYNflzdPgILc/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9UdXJrZXlfV2ViX0Jhbm5lci50aWY=.webp 300w, https://imgproxy.divecdn.com/-xOfsjBuQFo9oLo5vuS3kQ8mTcEs3ElK44mva63SRzU/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9UdXJrZXlfV2ViX0Jhbm5lci50aWY=.webp 600w, https://imgproxy.divecdn.com/ebEe5yTi2cF39dkpgo1MlxDMSUkahix4NZL3sEBM7tU/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9UdXJrZXlfV2ViX0Jhbm5lci50aWY=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Knorr campaign imagery depicting a burnt turkey dinner for its "#EffortisEverything" campaign." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Knorr</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-12" class="feed__title feed__title--display"> <a href="/news/knorr-targets-zillennials-holiday-cooking-fails/733117/" class="analytics t-dash-feed-item-12"> Knorr targets zillennials in campaign celebrating holiday cooking blunders </a> </h3> <p class="feed__description">“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads. </p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-13" aria-labelledby="feed-item-title-13" href="/news/pop-tarts-edible-mascot-return-bowl-game-campaign/733181/"> <img class="" src="https://imgproxy.divecdn.com/tzP-zjOOXpwPEAE53Ap6wR5JiG6zEl62OtFGvkEvEfU/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Qb3BfVGFydHNfQm93bC5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Sd997YX1Vk_KvdpmiVF-D8PpxlTHZkD1D52j8erX0oI/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Qb3BfVGFydHNfQm93bC5qcGc=.webp 300w, https://imgproxy.divecdn.com/E6z8W7vx-8Q20L3EMLk4oExVYzHzJjIMgRsiMvVX4i4/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Qb3BfVGFydHNfQm93bC5qcGc=.webp 600w, https://imgproxy.divecdn.com/tzP-zjOOXpwPEAE53Ap6wR5JiG6zEl62OtFGvkEvEfU/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Qb3BfVGFydHNfQm93bC5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Pop-Tarts Bowl edible mascot" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Kellanova</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-13" class="feed__title feed__title--display"> <a href="/news/pop-tarts-edible-mascot-return-bowl-game-campaign/733181/" class="analytics t-dash-feed-item-13"> Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game </a> </h3> <p class="feed__description">The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-14" aria-labelledby="feed-item-title-14" href="/news/viant-seeks-ctv-edge-with-iristv-acquisition/733040/"> <img class="" src="https://imgproxy.divecdn.com/jmcvsejU9aVlClXXGYT09BA0T02ICf7_qvGwfe1r22E/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9WaWFudF94X0lSSVMuVFZfVGh1bWJuYWlsLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/xrx12FPPFyeZiqRAd7_-RQhW9WGa34QYyk-HIDHgbSw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9WaWFudF94X0lSSVMuVFZfVGh1bWJuYWlsLmpwZw==.webp 300w, https://imgproxy.divecdn.com/X_615Czh8ENStGSiGrMNRpjfeewy0UwF8vlMdgy2k1Y/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9WaWFudF94X0lSSVMuVFZfVGh1bWJuYWlsLmpwZw==.webp 600w, https://imgproxy.divecdn.com/jmcvsejU9aVlClXXGYT09BA0T02ICf7_qvGwfe1r22E/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9WaWFudF94X0lSSVMuVFZfVGh1bWJuYWlsLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Viant x IRIS.TV" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Viant</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-14" class="feed__title feed__title--display"> <a href="/news/viant-seeks-ctv-edge-with-iristv-acquisition/733040/" class="analytics t-dash-feed-item-14"> Viant seeks CTV edge with IRIS.TV acquisition </a> </h3> <p class="feed__description">IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.</p> <div> <a href="/topic/Video-marketing/" class="topic-tag analytics t-dash-feed-item-topic">Video</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-15" aria-labelledby="feed-item-title-15" href="/news/pepsi-undercover-cups-viral-video-marketing-stunt/733039/"> <img class="" src="https://imgproxy.divecdn.com/ENP6SsWNh1mwbUz-VABNd_F_1Hy4olPmNiqog9mxHps/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GaW5hbF9LVl8xMS4xMy5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/N84Q83jFvjIpwixaJhZ6l9E7vBTGQkOV1JkjPaacR-I/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GaW5hbF9LVl8xMS4xMy5qcGc=.webp 300w, https://imgproxy.divecdn.com/mhGgeLGYJ2VlRT2YlDtaVUbEy6-IXXTmKSf2a1OhdhA/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GaW5hbF9LVl8xMS4xMy5qcGc=.webp 600w, https://imgproxy.divecdn.com/ENP6SsWNh1mwbUz-VABNd_F_1Hy4olPmNiqog9mxHps/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9GaW5hbF9LVl8xMS4xMy5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Fast food logos remade for a Pepsi campaign" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of PepsiCo</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-15" class="feed__title feed__title--display"> <a href="/news/pepsi-undercover-cups-viral-video-marketing-stunt/733039/" class="analytics t-dash-feed-item-15"> Pepsi swaps out burger chain soda orders in brand’s latest video stunt </a> </h3> <p class="feed__description">“Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.</p> <div> <a href="/topic/mobile-marketing/" class="topic-tag analytics t-dash-feed-item-topic">Mobile</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-16" aria-labelledby="feed-item-title-16" href="/news/totinos-i-think-you-should-leave-detroiters-campaign-trail/732286/"> <img class="" src="https://imgproxy.divecdn.com/tBvHS2Igv2tzvYCWenggrNoyGd0TT043rKBKdqS0nKQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DaGF6bW9fU29sb19TdGlsbC5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/bjHW3JpWOQ6iDlGsF4ucXQT5Bh4lscqU3UzrpSJ5cPY/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DaGF6bW9fU29sb19TdGlsbC5qcGc=.webp 300w, https://imgproxy.divecdn.com/88Tpgq9AldQ1QznCH4sN6vpsAgLDEIf3dNU-wjrrUTY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DaGF6bW9fU29sb19TdGlsbC5qcGc=.webp 600w, https://imgproxy.divecdn.com/tBvHS2Igv2tzvYCWenggrNoyGd0TT043rKBKdqS0nKQ/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9DaGF6bW9fU29sb19TdGlsbC5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Brand character Chazmo in a Totino's ad spot" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Totino's</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <div class="label label--medium"> Column </div> <h3 id="feed-item-title-16" class="feed__title feed__title--display"> <a href="/news/totinos-i-think-you-should-leave-detroiters-campaign-trail/732286/" class="analytics t-dash-feed-item-16"> Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew </a> </h3> <p class="feed__description">The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message.</p> <div> <a href="/topic/campaign-trail/" class="topic-tag analytics t-dash-feed-item-topic">Campaign Trail</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-17" aria-labelledby="feed-item-title-17" href="/news/mediasense-acquires-r3-agency-account-review-Amazon-Unilever/733191/"> <img class="" src="https://imgproxy.divecdn.com/5Ob1HlNLDFlddCwS5O67QdQzMDXwjloAuDSyoz9Ernw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HcmFoYW1fQnJvd25fU2h1ZmVuX0dvaF9HcmVnX1BhdWxsLnBuZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/TeFU7Y7gS6WCm5FAgAUeHhCi4BcPeH-HhtbKLHFUxy8/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HcmFoYW1fQnJvd25fU2h1ZmVuX0dvaF9HcmVnX1BhdWxsLnBuZw==.webp 300w, https://imgproxy.divecdn.com/PMeZM5uGrkQj9uH7oDIk0gYAJ_6VT1FaaefE307AOjY/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HcmFoYW1fQnJvd25fU2h1ZmVuX0dvaF9HcmVnX1BhdWxsLnBuZw==.webp 600w, https://imgproxy.divecdn.com/5Ob1HlNLDFlddCwS5O67QdQzMDXwjloAuDSyoz9Ernw/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HcmFoYW1fQnJvd25fU2h1ZmVuX0dvaF9HcmVnX1BhdWxsLnBuZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Three executives from consultant R3 stand on a wood floor in formal attire" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Permission granted by R3</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-17" class="feed__title feed__title--display"> <a href="/news/mediasense-acquires-r3-agency-account-review-Amazon-Unilever/733191/" class="analytics t-dash-feed-item-17"> MediaSense acquires R3 to expand global footprint, service capabilities </a> </h3> <p class="feed__description">The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC earlier this year.</p> <div> <a href="/topic/agencies/" class="topic-tag analytics t-dash-feed-item-topic">Agencies</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-18" aria-labelledby="feed-item-title-18" href="/news/tide-tackles-NFL-marketing-campaign-social-creator-content/732597/"> <img class="" src="https://imgproxy.divecdn.com/5zxqGWajyedphuDfzjIJsiTGioonG7A5MB8MShNzb6c/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xXzFfbTE1M1lWUC5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/I3k9QWhpmCuGc-JkYZVAgclVhWf_5sbXY8PjX_tBFtA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xXzFfbTE1M1lWUC5qcGc=.webp 300w, https://imgproxy.divecdn.com/0YfxX7SLAyXTiiE1t3DRlEKCwyalFIOziJppKc8E-1U/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xXzFfbTE1M1lWUC5qcGc=.webp 600w, https://imgproxy.divecdn.com/5zxqGWajyedphuDfzjIJsiTGioonG7A5MB8MShNzb6c/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xXzFfbTE1M1lWUC5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Anthony "Spice" Adams, wearing Buffalo Bills paraphernalia, stands next to a fan at a tailgate" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Permission granted by Tide</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-18" class="feed__title feed__title--display"> <a href="/news/tide-tackles-NFL-marketing-campaign-social-creator-content/732597/" class="analytics t-dash-feed-item-18"> Why Tide is shifting to social-first marketing for its latest NFL blitz </a> </h3> <p class="feed__description">The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-19" aria-labelledby="feed-item-title-19" href="/news/mcdonalds-doodles-holiday-cup-digital-collectible-campaign/732869/"> <img class="" src="https://imgproxy.divecdn.com/GWeoswX3KLjh4JDsY9E5-s5JS6V9iGdI4K8wnw49hUA/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ET19NQ0RfMDY4MF8wMDA0My5qcGc=.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/1Uiz851RGH2he2-_ugO1sQhNiPbhz7CfqEOGwV9ZuCA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ET19NQ0RfMDY4MF8wMDA0My5qcGc=.webp 300w, https://imgproxy.divecdn.com/td4exaRR6IOIXf7G44ihqaSnXfbV0XjqJsyUodA86nM/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ET19NQ0RfMDY4MF8wMDA0My5qcGc=.webp 600w, https://imgproxy.divecdn.com/GWeoswX3KLjh4JDsY9E5-s5JS6V9iGdI4K8wnw49hUA/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9ET19NQ0RfMDY4MF8wMDA0My5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Doodles McDonald's cups" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Doodles</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-19" class="feed__title feed__title--display"> <a href="/news/mcdonalds-doodles-holiday-cup-digital-collectible-campaign/732869/" class="analytics t-dash-feed-item-19"> McDonald’s holiday cups entertain with Doodles content, digital collectibles </a> </h3> <p class="feed__description">A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-20" aria-labelledby="feed-item-title-20" href="/news/target-holiday-marketing-campaign-kris-hot-santa/732918/"> <img class="" src="https://imgproxy.divecdn.com/kpOEFmy4NERD9QOJHNsvZqGBb9dgf8Clir0jpJNWWF8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LcmlzX1RoYW5rc2dpdmluZ18yLmpwZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/vRwTqXU5T_XWOadp_VEHzFSE2icK-9jTPT31LWp60cw/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LcmlzX1RoYW5rc2dpdmluZ18yLmpwZw==.webp 300w, https://imgproxy.divecdn.com/RJgb9qRwh-967gBS_WYLD5P84KDngusnpKqlZ_QuU9g/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LcmlzX1RoYW5rc2dpdmluZ18yLmpwZw==.webp 600w, https://imgproxy.divecdn.com/kpOEFmy4NERD9QOJHNsvZqGBb9dgf8Clir0jpJNWWF8/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9LcmlzX1RoYW5rc2dpdmluZ18yLmpwZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Kris from Target in a holiday campaign" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Target</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-20" class="feed__title feed__title--display"> <a href="/news/target-holiday-marketing-campaign-kris-hot-santa/732918/" class="analytics t-dash-feed-item-20"> Target debuts ‘weirdly hot’ Santa for second holiday advertising push </a> </h3> <p class="feed__description">The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.</p> <div> <a href="/topic/brand-strategy/" class="topic-tag analytics t-dash-feed-item-topic">Brand Strategy</a> </div> </div> </li> <li class="row feed__item"> <div class="medium-4 columns "> <figure class="feed__image-container"> <a class="feed__image analytics t-dash-feed-item-21" aria-labelledby="feed-item-title-21" href="/news/holiday-marketing-campaign-trends-2024/732350/"> <img class="" src="https://imgproxy.divecdn.com/ng9_p4K1qo4edwBf_xfrb4YKSjWjy_oOrzyOgK7K-Ps/g:nowe:0:0/c:3200:1807/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/Gr5AwWjJQlzzlBxWu5yoQzcROo7wZVShWxB5zZSUfDA/g:nowe:0:0/c:3200:1807/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 300w, https://imgproxy.divecdn.com/1GNiTQ973IWHB5FQIlPap0HGkbhvs6xvRd-FwHXx_30/g:nowe:0:0/c:3200:1807/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 600w, https://imgproxy.divecdn.com/ng9_p4K1qo4edwBf_xfrb4YKSjWjy_oOrzyOgK7K-Ps/g:nowe:0:0/c:3200:1807/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8wMDNfR0FfMjQwOTI0XzAxMDIuanBn.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Megan Thee Stallion for True Religion" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of True Religion</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <div class="label label--medium"> Deep Dive </div> 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src="https://imgproxy.divecdn.com/sUCun9zW-flE8CEM5YMl4D_P9TvbYOIwmOEvsOu5PzY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Lcm9nZXJfMjAyNF9Ib2xpZGF5X0NhbXBhaWduLnBuZw==.webp" width="1200" height="675" srcset="https://imgproxy.divecdn.com/IPwYYdn5Nnsl4CtvKHiQfmjAhNA0kBWScuPX3NbiMbA/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Lcm9nZXJfMjAyNF9Ib2xpZGF5X0NhbXBhaWduLnBuZw==.webp 300w, https://imgproxy.divecdn.com/ChOhhSqOhxG8MEGoOOq_0ePlAL5emisABl7s2fKDMQ0/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Lcm9nZXJfMjAyNF9Ib2xpZGF5X0NhbXBhaWduLnBuZw==.webp 600w, https://imgproxy.divecdn.com/sUCun9zW-flE8CEM5YMl4D_P9TvbYOIwmOEvsOu5PzY/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Lcm9nZXJfMjAyNF9Ib2xpZGF5X0NhbXBhaWduLnBuZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Imagery for Kroger's 2024 holiday campaign." loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" 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https://imgproxy.divecdn.com/qk3Sw2_BGsSa4luc6bZExcD-wDHBuKuqpreuZ4Or5vI/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9zcHJpdGVtYXMxLnBuZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Anthony Edwards in a Sprite ad" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Retrieved from <a href="https://www.youtube.com/watch?v=0tvM3vEke0Q" target="_blank">Sprite</a> on November 07, 2024</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-23" class="feed__title feed__title--display"> <a href="/news/sprite-christmas-anthony-edwards-hip-hop-remix-campaign/732324/" class="analytics t-dash-feed-item-23"> 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srcset="https://imgproxy.divecdn.com/t-s-EX2H1HKBO-XwkOhkSOfwRYiLv7exW2aktA-5y44/g:ce/rs:fill:300:169:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ib2xpZGF5XzIwMjRfLV9Ob3Jkc3Ryb21fQXBwX1JlZnJlc2hfMC00NF9zY3JlZW5zaG90LnBuZw==.webp 300w, https://imgproxy.divecdn.com/CNvo4s_05LZ7Hwt8RULxEtJPiQWtvRZH0DrI4sX0z-c/g:ce/rs:fill:600:338:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ib2xpZGF5XzIwMjRfLV9Ob3Jkc3Ryb21fQXBwX1JlZnJlc2hfMC00NF9zY3JlZW5zaG90LnBuZw==.webp 600w, https://imgproxy.divecdn.com/nQpLRgXjsA2C-m75yIjS7avKpLOMk_hbaisdhBrAB2U/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Ib2xpZGF5XzIwMjRfLV9Ob3Jkc3Ryb21fQXBwX1JlZnJlc2hfMC00NF9zY3JlZW5zaG90LnBuZw==.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Nordstrom app" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Retrieved from <a 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https://imgproxy.divecdn.com/daALWPow5gjRFtXfnbI6mu1wJMWFXlnGRGTyKWft66c/g:nowe:10:144/c:1190:672/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9BbnRob255X0Vkd2FyZHNfOS5qcGc=.webp 1200w" sizes="(min-width: 40em ) 25vw, 100vw" alt="Anthony Edwards holding a pair of sneakers" loading="lazy" > </a> <figcaption> <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="0"> <div class="feed__attribution">Courtesy of Foot Locker</div>  <img class="feed__attribution-icon" src="/static/images/info-icon.png?234917240220" width="16" height="16" alt="Image attribution tooltip" tabindex="-1"> </figcaption> </figure> </div> <div class="medium-8 columns "> <h3 id="feed-item-title-25" class="feed__title feed__title--display"> <a href="/news/nba-anthony-edwards-lamelo-ball-foot-locker-holiday/732809/" class="analytics t-dash-feed-item-25"> Foot Locker celebrates sneaker culture in star-studded 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