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src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/toyota-brand-finance.jpg" width="1200" height="675" alt="Toyota arrebata a Mercedes-Benz la "pole position" como marca de coches más valiosa" fetchpriority="high"></p><div class="row-flex"><ul class="Tema-dia"><li> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/hot-topic-red.svg" width="12" height="12" alt="" fetchpriority="low"> TEMAS DEL DÍA:</li><li><a href="https://www.marketingdirecto.com/digital-general/digital/corea-sur-echa-cerrojazo-deepseek-recela-seguridad">DeepSeek</a></li><li><a href="https://www.marketingdirecto.com/digital-general/social-media-marketing/instagram-prueba-boton-no-me-gusta-comentarios">Instagram</a></li><li><a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/montoya-sucumbe-tentacion-burger-king-san-valentin">Burger King</a></li></ul><div class="hero-news"><div class="c-l"> <a href="https://www.marketingdirecto.com/anunciantes-general/toyota-adelanta-mercedes-benz-marca-automovilistica-valiosa" class="title-cn"><h2>Toyota arrebata a Mercedes-Benz la "pole position" como marca de coches más valiosa</h2> </a> <a href="https://www.marketingdirecto.com/anunciantes-general" class="Cat-link cat-item-0">Marcas anunciantes</a><p>Toyota ha hurtado a Mercedes-Benz la primera posición en el ranking de las marcas automovilísticas más valiosas del mundo. 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San Valentín" loading="lazy"></picture> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">14 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a><a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/campanas-san-valentin-2025-conquistado-corazones-consumidores" class="item-cn"><h2><span>Las campañas de San Valentín 2025 que han robado el corazón del consumidor</span></h2> <picture><img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Campanas-San-Valentin-420x236.jpg" width="170" height="112" alt="Las campañas de San Valentín 2025 que han robado el corazón del consumidor" loading="lazy"></picture> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">14 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a><a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/duolingo-muerte-mascota-duo-buho-redes-sociales" class="item-cn"><h2><span>A Duolingo se le va de las manos el marketing: las redes no perdonan que haya "muerto" su mascota Duo</span></h2> <picture><img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/duolingo-muerte-buho-420x236.jpg" width="170" height="112" alt="A Duolingo se le va de las manos el marketing: las redes no perdonan que haya "muerto" su mascota Duo" loading="lazy"></picture> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">12 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a><a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/ryanair-carga-contra-ministro-pablo-bustinduy-polemica-campana" class="item-cn"><h2><span>"Reserva los precios locos (antes de que un payaso suba los precios)": Ryanair carga contra Pablo Bustinduy</span></h2> <picture><img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Ryanair-420x236.jpg" width="170" height="112" alt=""Reserva los precios locos (antes de que un payaso suba los precios)": Ryanair carga contra Pablo Bustinduy" loading="lazy"></picture> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">12 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a></div></section><section class="tendencias-box"><div class="row-flex"><h2>ACTUALIDAD</h2> <a href="/marketing-general">Ver más <span><img data-src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/arrow-right-post.svg" width="13" alt="" class="lazyload"></span></a></div><div class="list-cn"> <a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/enciclobirra-campana-estrella-galicia-abecedario" class="Item-list"><p class="img-cn"> <picture> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/la-enciclobirra-estrella-galicia-420x236.jpg" width="420" height="236" alt="la enciclobirra estrella galicia" loading="lazy" decoding="async" > </picture></p> <object><a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing" class="Cat-link cat-item-105">Campañas de Marketing</a></object><div class="info-cn"><h3>La «Enciclobirra» o cómo aprender mientras te tomas una cervecita</h3><p class="excerpt-cn">La nueva campaña de Estrella Galicia se llama "La Enciclobirra" y ha sido creada en colaboración con el Museo de la compañía en A Coruña.</p><p class="Date-cn"> <span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" alt="" loading="lazy" decoding="async"> 16 febrero 2025 </span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="18" height="18" alt="" loading="lazy" decoding="async"></p></div> </a> <a href="https://www.marketingdirecto.com/anunciantes-general/mediamarkt-kings-league-patrocinador-principal-alianza" class="Item-list"><p class="img-cn"> <picture> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Kings-League.-MediaMarkt-420x236.jpg" width="420" height="236" alt="Kings League. MediaMarkt" loading="lazy" decoding="async" > </picture></p> <object><a href="https://www.marketingdirecto.com/anunciantes-general" class="Cat-link cat-item-121694">Marcas anunciantes</a></object><div class="info-cn"><h3>MediaMarkt se une a la Kings League como patrocinador principal</h3><p class="excerpt-cn">MediaMarkt se convierte en patrocinador principal de la Kings League, reforzando su apuesta por la tecnología y el deporte.</p><p class="Date-cn"> <span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" alt="" loading="lazy" decoding="async"> 17 febrero 2025 </span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="18" height="18" alt="" loading="lazy" decoding="async"></p></div> </a> <a href="https://www.marketingdirecto.com/anunciantes-general/gallo-pique-estrella-galicia-cerveza-caldo-pollo" class="Item-list"><p class="img-cn"> <picture> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Redimensionar-pixeles-1-1-420x236.jpg" width="420" height="236" alt="gallo cerveza caldo" loading="lazy" decoding="async" > </picture></p> <object><a href="https://www.marketingdirecto.com/anunciantes-general" class="Cat-link cat-item-121694">Marcas anunciantes</a></object><div class="info-cn"><h3>Gallo continúa el pique con Estrella Galicia y lanza una «cerveza» con caldo de pollo</h3><p class="excerpt-cn">Esta broma de la marca de productos de alimentación responde a la compañía cervecera gallega.</p><p class="Date-cn"> <span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" alt="" loading="lazy" decoding="async"> 14 febrero 2025 </span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="18" height="18" alt="" loading="lazy" decoding="async"></p></div> </a> <a href="https://www.marketingdirecto.com/digital-general/digital/elon-musk-propone-retirar-oferta-compra-open-ai-condicion" class="Item-list"><p class="img-cn"> <picture> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/elon-musk-open-ai-sam-altman-420x236.jpg" width="420" height="236" alt="elon musk open ai sam altman" loading="lazy" decoding="async" > </picture></p> <object><a href="https://www.marketingdirecto.com/digital-general/digital" class="Cat-link cat-item-121655">Digital Marketing</a></object><div class="info-cn"><h3>Elon Musk propone retirar su oferta de compra de Open AI con una condición</h3><p class="excerpt-cn">El multimillonario, propietario de X, ha entrado en una disputa en los últimos días con el director ejecutivo de Open AI, Sam Altman.</p><p class="Date-cn"> <span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" alt="" loading="lazy" decoding="async"> 14 febrero 2025 </span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="18" height="18" alt="" loading="lazy" decoding="async"></p></div> </a></div></section><section class="especial-cn mode-2"><div class="row-flex"><p class="title-cn"><strong>ANUNCIOS</strong></p> <a class="button" href="https://www.marketingdirecto.com/campanas-navidenas" target="_blank"> Leer más <img data-src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/arrow-right-post.svg" width="13" alt="" class="lazyload"> </a></div><div class="row-grid"><a href="https://www.marketingdirecto.com/marketing-general/entrevistas/carlos-sobera-seur-san-valentin" class="item-cn"><h2><span>Carlos Sobera se une a SEUR para ayudar a los pequeños empresarios a encontrar a su "media pyme" este San Valentín</span></h2> <picture><img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Diseno-sin-titulo-2025-02-13T164440.276-850x478.jpg" width="414" height="220" alt="Carlos Sobera se une a SEUR para ayudar a los pequeños empresarios a encontrar a su "media pyme" este San Valentín" loading="lazy"></picture><p class="excerpt-cn">Hablamos con el famoso presentador de televisión Carlos Sobera, que es la cara visible de la nueva acción de SEUR, “The Love Business”.</p> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">14 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a><a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/you-got-this-la-autoestima-de-lamine-yamal-y-aitana-bonmati-se-multiplica-con-adidas" class="item-cn"><h2><span>"You got this": la autoestima de Lamine Yamal y Aitana Bonmatí se multiplica con Adidas</span></h2> <picture><img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/lamine-yamal-adidas-you-got-this-420x236.png" width="170" height="112" alt=""You got this": la autoestima de Lamine Yamal y Aitana Bonmatí se multiplica con Adidas" loading="lazy"></picture> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">12 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a><a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/galaxy-ai-transforma-mejor-aliado-campana-global-samsung" class="item-cn"><h2><span>Samsung saca el máximo partido a las capacidades de Galaxy AI en esta campaña global</span></h2> <picture><img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Samsung-420x236.jpg" width="170" height="112" alt="Samsung saca el máximo partido a las capacidades de Galaxy AI en esta campaña global" loading="lazy"></picture> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">12 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a><a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/durex-reivindica-lubricante-afterglow" class="item-cn"><h2><span>¿Hay que usar lubricante todos los días? Así lo defiende la nueva campaña de Durex</span></h2> <picture><img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/campana-durex-uk-lubricante-420x236.jpg" width="170" height="112" alt="¿Hay que usar lubricante todos los días? Así lo defiende la nueva campaña de Durex" loading="lazy"></picture> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">11 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a><a href="https://www.marketingdirecto.com/anunciantes-general/vicio-milfshakes-colaboracion-hacer-historia-publicidad-espana" class="item-cn"><h2><span>VICIO y MilfShakes, la colaboración que busca hacer "historia de la publicidad en España"</span></h2> <picture><img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Vicio-Milfshakes-420x236.jpg" width="170" height="112" alt="VICIO y MilfShakes, la colaboración que busca hacer "historia de la publicidad en España"" loading="lazy"></picture> <span class="Date-cn"> <i><img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" alt="" loading="lazy">06 febrero 2025</i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" alt="" loading="lazy"> </span> </a></div></section><section class="perder-box"><div class="row-flex"><h2>No te lo pierdas</h2> <a href="/marketing-general">Ver todas <span>las noticias <img data-src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/arrow-right-post.svg" width="13" alt="" class="lazyload"></span></a></div><div class="list-cn"> <a href="https://www.marketingdirecto.com/especiales/the-future-of-advertising-especiales/foa-experience-evento-11-marzo-2025" class="Item-list"><p class="img-cn"> <picture> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/FOA-MADRID-2025-420x236.png" width="420" height="236" alt="FOA MADRID 2025" loading="lazy" decoding="async" > </picture></p> <object><a href="https://www.marketingdirecto.com/especiales/the-future-of-advertising-especiales" class="Cat-link cat-item-101">FOA</a></object><div class="info-cn"><h3>FOA 2025 «EXPERIENCE»: el evento más experiencial se celebra este 11 de marzo</h3><p class="excerpt-cn">FOA 2025 "EXPERIENCE", MKD celebra su mayor evento por todo lo alto. Sumérgete en el encuentro más esperado este 11 de marzo en Kinépolis Ciudad de la Imagen.</p><p class="Date-cn"> <span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" alt="" loading="lazy" decoding="async"> 10 febrero 2025 </span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="18" height="18" alt="" loading="lazy" decoding="async"></p></div> </a> <a href="https://www.marketingdirecto.com/especiales/reportajes-a-fondo/mejores-campanas-publicidad-dia-mundial-radio-expertos-marketing" class="Item-list"><p class="img-cn"> <picture> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/portada-mejores-campanas-radio-420x236.jpg" width="420" height="236" alt="Mejores campañas de radio" loading="lazy" decoding="async" > </picture></p> <object><a href="https://www.marketingdirecto.com/especiales/reportajes-a-fondo" class="Cat-link cat-item-101">Reportajes a fondo</a></object><div class="info-cn"><h3>¿Te acuerdas de estas cuñas? 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Así les muestra s...</p><p class="Date-cn"> <span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" alt="" loading="lazy" decoding="async"> 17 febrero 2025 </span> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="18" height="18" alt="" loading="lazy" decoding="async"></p></div> </a></div><div class="c-c"><p class="Item-list-min "> <a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing" class="Cat-link cat-item-105">Campañas de Marketing</a> <a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/legalitas-llama-luchar-justo" class="link-noti"> <strong>Legálitas llama al inconformismo y a luchar por lo que es justo</strong> <picture class="img-cn"> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Diseno-sin-titulo-2025-02-17T111907.513-100x100.jpg" alt="Campaña exterior UM" loading="lazy" decoding="async" > </picture> <span class="Date-cn "> <i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" loading="lazy" decoding="async" alt=""> 17 febrero 2025 </i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" height="16" loading="lazy" decoding="async" alt=""> </span> </a></p><p class="Item-list-min "> <a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing" class="Cat-link cat-item-105">Campañas de Marketing</a> <a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/enciclobirra-campana-estrella-galicia-abecedario" class="link-noti"> <strong>La «Enciclobirra» o cómo aprender mientras te tomas una cervecita</strong> <picture class="img-cn"> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/la-enciclobirra-estrella-galicia-100x100.jpg" alt="la enciclobirra estrella galicia" loading="lazy" decoding="async" > </picture> <span class="Date-cn "> <i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" loading="lazy" decoding="async" alt=""> 16 febrero 2025 </i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" height="16" loading="lazy" decoding="async" alt=""> </span> </a></p><p class="Item-list-min "> <a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing" class="Cat-link cat-item-105">Campañas de Marketing</a> <a href="https://www.marketingdirecto.com/creacion/campanas-de-marketing/ginos-destaca-calidad-artesania-pizzas-campana-mires-donde-mires" class="link-noti"> <strong>Ginos destaca la calidad y artesanía de sus pizzas en su campaña «Las mires por donde las mires»</strong> <picture class="img-cn"> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Campana-Ginos-100x100.jpg" alt="Campaña Ginos" loading="lazy" decoding="async" > </picture> <span class="Date-cn "> <i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/date.svg" width="12" height="12" loading="lazy" decoding="async" alt=""> 15 febrero 2025 </i> <img src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/icons/plus.svg" width="16" height="16" loading="lazy" decoding="async" alt=""> </span> </a></p></div><div class="c-r"><div class="banner-cn type-multi"><div id="sas_97780" class="ads_robapaginas"></div><div id="sas_97781" class="ads_rectangulo_horizontal"></div></div></div></div></section><section class="box-opinion lazyload" data-bgset="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/opinion-bg.jpg"><h5>opinión</h5><div class="row-flex slider-opinion"><div> <a href="https://www.marketingdirecto.com/punto-de-vista/la-columna/futuro-medios-clave-personas" class="item"><h2 class="base">El futuro de los medios en 2025: por qué la clave estará en las personas</h2> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Diseno-sin-titulo-2025-02-17T113434.054.jpg" width="90" height="90" alt="Mariayun de los Ríos Alarcón" loading="lazy" decoding="async"> <strong>Mariayun de los Ríos Alarcón</strong> <small>Opiniones y firmas invitadas</small> </a></div><div> <a href="https://www.marketingdirecto.com/punto-de-vista/la-columna/el-flechazo-necesario-para-que-una-marca-siga-siendo-irresistible" class="item"><h2 class="base">El flechazo necesario para que una marca siga siendo irresistible</h2> <img src="https://www.marketingdirecto.com/wp-content/uploads/2025/02/Untitled-design-1.jpg" width="90" height="90" alt="Rubén Jerez" loading="lazy" decoding="async"> <strong>Rubén Jerez</strong> <small>Opiniones y firmas invitadas</small> </a></div><div> <a href="https://www.marketingdirecto.com/punto-de-vista/la-columna/transformacion-publicidad-impacto-ia-creatividad" class="item"><h2 class="base">El Futuro de la Publicidad, entre la disrupción y la 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class="info-md-row"><div class="c-l"><h2>Marketing Directo: noticias de Marketing.</h2><p>Marketing Directo es el <strong>medio de comunicación online</strong> líder especializado en <strong>información de Marketing Digital, publicidad y tecnología</strong>.<br>Nos dedicamos a explicarte en detalle las <strong>últimas novedades sobre Marketing, Anunciantes, eventos y mucho más</strong>. 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Todo ello en un sólo <strong>portal de noticias</strong>.<br>Somos referencia en la <strong>organización de eventos</strong> disruptivos de marketing y publicidad en España y en el extranjero.</p><p>Si quieres estar informado al detalle de lo que sucede en el mundo del Marketing online, Marketing Directo es tu referencia en el sector digital.</p></div></div></div></main><footer class="footer-main"><div class="row-flex ft-top"><div><p> <img data-src="https://www.marketingdirecto.com/wp-content/themes/md-v3/assets/img/marketingdirecto-min-ft.png" width="92" height="34" class="lazyload" alt="MarketingDirecto"></p><p>El medio líder online especializado en información de marketing, publicidad y tecnología, con más de 1.000.000<sup>*</sup> de usuarios únicos y páginas vistas por mes.</p><p>Somos referencia en la organización de eventos disruptivos de marketing y publicidad en España y en el extranjero.</p><p><small>*Según comScore, Google Analytics y SCOPEN</small></p></div><div><p 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