Issues for Mar-Apr 2017

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class="container-fluid"> <div class="content"> <main> <div class="row"> <div class="col-12"> <h2 class="tag caps size-twelve bald my-2 pl-0">Mar - Apr 2017</h2> </div> <div class="col-12">  <span class="tag size-three px-1">Creative</span>  <article class="box story py-2" data-id="1141972" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141972/how-to-sell-a-big-idea"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dc3273e9639.jpg" alt="How to sell a big idea"/></a></div> </figure>  <h2 data-layout="story" data-id="1141972" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141972/how-to-sell-a-big-idea" class="story__link"><strong>How to sell a big idea</strong></a></h2>  <div class="story__excerpt ">Why teamwork is essential for conceptualising and executing great ideas. </div> </article>  <span class="tag size-three px-1">Profile</span>  <article class="box story py-2" data-id="1141952" data-layout="story">  <figure class="media media--left col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141952/a-passion-to-publish"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58d4a6a312214.jpg" alt="A passion to publish"/></a></div> </figure>  <h2 data-layout="story" data-id="1141952" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141952/a-passion-to-publish" class="story__link"><strong>A passion to publish</strong></a></h2>  <div class="story__excerpt ">Tauqeer Muhajir, CEO, Millennium Media in profile. </div> </article>  <span class="tag size-three px-1">Launches</span>  <article class="box story py-2" data-id="1141946" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141946/mcbs-big-idea-for-small-businesses"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58d49107ca870.jpg" alt="MCB’s big idea for small businesses"/></a></div> </figure>  <h2 data-layout="story" data-id="1141946" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141946/mcbs-big-idea-for-small-businesses" class="story__link"><strong>MCB’s big idea for small businesses</strong></a></h2>  <div class="story__excerpt ">MCB launches Pakistan’s first SME credit cards. </div> </article>   <article class="box story py-2" data-id="1141945" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141945/how-to-whistle-your-fears-away"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/58e325240ff1d.jpg" alt="How to Whistle your fears away"/></a></div> </figure>  <h2 data-layout="story" data-id="1141945" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141945/how-to-whistle-your-fears-away" class="story__link"><strong>How to Whistle your fears away</strong></a></h2>  <div class="story__excerpt ">Rupali Foods launches a new range of biscuits under the brand name 'Whistlez'. </div> </article>   <article class="box story py-2" data-id="1141962" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141962/shahtaj-makes-a-comeback"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dbeee264ed7.jpg" alt="Shahtaj makes a comeback"/></a></div> </figure>  <h2 data-layout="story" data-id="1141962" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141962/shahtaj-makes-a-comeback" class="story__link"><strong>Shahtaj makes a comeback</strong></a></h2>  <div class="story__excerpt ">The relaunch of Shahtaj and the initial response to the campaign has left the AW Group feeling rather bullish. </div> </article>  <span class="tag size-three px-1">Digital</span>  <article class="box story py-2" data-id="1141973" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141973/ephemeral-but-here-to-stay"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/58ef6dce824c5.jpg" alt="Ephemeral but here to stay"/></a></div> </figure>  <h2 data-layout="story" data-id="1141973" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141973/ephemeral-but-here-to-stay" class="story__link"><strong>Ephemeral but here to stay</strong></a></h2>  <div class="story__excerpt ">How ephemeral platforms like Snapchat have changed the rules of social media. </div> </article>   <article class="box story py-2" data-id="1141974" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141974/why-brands-can-no-longer-rely-on-organic-reach"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/5901a0046e902.jpg" alt="Why brands can no longer rely on organic reach"/></a></div> </figure>  <h2 data-layout="story" data-id="1141974" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141974/why-brands-can-no-longer-rely-on-organic-reach" class="story__link"><strong>Why brands can no longer rely on organic reach</strong></a></h2>  <div class="story__excerpt ">Depending on organic reach alone is a bad idea, and brands must start spending to achieve maximum reach on social media. </div> </article>  <span class="tag size-three px-1">Interview</span>  <article class="box story py-2" data-id="1141949" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141949/a-ministry-for-a-new-media-world"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/58f0ac79ad986.jpg" alt="A Ministry For A New Media World"/></a></div> </figure>  <h2 data-layout="story" data-id="1141949" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141949/a-ministry-for-a-new-media-world" class="story__link"><strong>A Ministry For A New Media World</strong></a></h2>  <div class="story__excerpt ">Interview with Marriyum Aurangzeb, Minister of State for Information, Broadcasting and National Heritage. </div> </article>   <article class="box story py-2" data-id="1141943" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141943/audits-and-automation"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/05/59193ff87385f.jpg" alt="Audits and automation"/></a></div> </figure>  <h2 data-layout="story" data-id="1141943" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141943/audits-and-automation" class="story__link"><strong>Audits and automation</strong></a></h2>  <div class="story__excerpt ">In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation. </div> </article>  <span class="tag size-three px-1">Awards</span>  <article class="box story py-2" data-id="1141955" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141955/see-you-at-mywarface"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/58ecbd8d4aa8a.jpg" alt="See you at #MyWarFace"/></a></div> </figure>  <h2 data-layout="story" data-id="1141955" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141955/see-you-at-mywarface" class="story__link"><strong>See you at #MyWarFace</strong></a></h2>  <div class="story__excerpt ">The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017. </div> </article>  <span class="tag size-three px-1">Buzz</span>  <article class="box story py-2" data-id="1141966" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141966/hello-motos-and-mods"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dbf2c42a4b8.jpg" alt="Hello, Motos and Mods"/></a></div> </figure>  <h2 data-layout="story" data-id="1141966" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141966/hello-motos-and-mods" class="story__link"><strong>Hello, Motos and Mods</strong></a></h2>  <div class="story__excerpt ">The Mods can be attached to the newly launched Moto Z and Moto Z Play, and cater to specific and specialised needs. </div> </article>   <article class="box story py-2" data-id="1141963" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141963/tapmad-joins-the-video-streaming-race"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/58e472f725168.jpg" alt="Tapmad joins the video streaming race"/></a></div> </figure>  <h2 data-layout="story" data-id="1141963" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141963/tapmad-joins-the-video-streaming-race" class="story__link"><strong>Tapmad joins the video streaming race</strong></a></h2>  <div class="story__excerpt ">In addition to Pakistani and Indian dramas and films, Tapmad provides live streaming of several Pakistani channels. </div> </article>   <article class="box story py-2" data-id="1141965" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141965/tpl-maps-announces-a-speech-based-navigation-feature"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dbf27abe27e.jpg" alt="TPL Maps announces a speech-based navigation feature"/></a></div> </figure>  <h2 data-layout="story" data-id="1141965" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141965/tpl-maps-announces-a-speech-based-navigation-feature" class="story__link"><strong>TPL Maps announces a speech-based navigation feature</strong></a></h2>  <div class="story__excerpt ">The feature aims to serve Pakistanis who do not understand English, but want the benefits a mapping app provides. </div> </article>   <article class="box story py-2" data-id="1141964" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141964/blitz-advertising-becomes-fauji-foods-media-agency"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dbf1d0dba86.jpg" alt="Blitz Advertising becomes Fauji Foods’ media agency"/></a></div> </figure>  <h2 data-layout="story" data-id="1141964" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141964/blitz-advertising-becomes-fauji-foods-media-agency" class="story__link"><strong>Blitz Advertising becomes Fauji Foods’ media agency</strong></a></h2>  <div class="story__excerpt ">Blitz Advertising won the account after an extensive pitch process. </div> </article>  <span class="tag size-three px-1">Brands</span>  <article class="box story py-2" data-id="1141954" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141954/a-journey-with-pso"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/58eb0a894b389.jpg" alt="A journey with PSO"/></a></div> </figure>  <h2 data-layout="story" data-id="1141954" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141954/a-journey-with-pso" class="story__link"><strong>A journey with PSO</strong></a></h2>  <div class="story__excerpt ">Pakistan State Oil, after a hiatus of almost 10 years, launches a corporate campaign to mark its 40 years in business. </div> </article>   <article class="box story py-2" data-id="1141970" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141970/low-attendance-and-ratings-have-left-brands-in-a-dilemma-for-psl-2018"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/58e8dbb19cf62.jpg" alt="Low attendance and ratings have left brands in a dilemma for PSL 2018"/></a></div> </figure>  <h2 data-layout="story" data-id="1141970" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141970/low-attendance-and-ratings-have-left-brands-in-a-dilemma-for-psl-2018" class="story__link"><strong>Low attendance and ratings have left brands in a dilemma for PSL 2018</strong></a></h2>  <div class="story__excerpt ">Should brands take the risk and continue investing in Pakistan Super League? </div> </article>   <article class="box story py-2" data-id="1141947" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141947/the-power-of-place"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/05/59080f0c0a492.jpg" alt="The power of place"/></a></div> </figure>  <h2 data-layout="story" data-id="1141947" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141947/the-power-of-place" class="story__link"><strong>The power of place</strong></a></h2>  <div class="story__excerpt ">Whether it’s tourism or business expansion, a sound economic development strategy begins with Place Branding. </div> </article>  <span class="tag size-three px-1">Campaign Watch</span>  <article class="box story py-2" data-id="1141956" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141956/five-recent-ads-that-created-a-buzz"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58d8426626245.jpg" alt="Five recent ads that created a buzz"/></a></div> </figure>  <h2 data-layout="story" data-id="1141956" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141956/five-recent-ads-that-created-a-buzz" class="story__link"><strong>Five recent ads that created a buzz</strong></a></h2>  <div class="story__excerpt ">The CEO of CoPakistan shares her favourite and not-so-favourite ads. </div> </article>  <span class="tag size-three px-1">Opinion</span>  <article class="box story py-2" data-id="1141950" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/04/58e62cb5d6012.jpg" alt="10 Commandments for Creatives"/></a></div> </figure>  <h2 data-layout="story" data-id="1141950" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link"><strong>10 Commandments for Creatives</strong></a></h2>  <div class="story__excerpt ">A reality check for admen and women. </div> </article>  <span class="tag size-three px-1">Campaigns</span>  <article class="box story py-2" data-id="1141948" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141948/breaking-the-stereotype-one-cup-of-tea-at-a-time"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58d4961dcc193.jpg" alt="Breaking the stereotype – one cup of tea at a time"/></a></div> </figure>  <h2 data-layout="story" data-id="1141948" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141948/breaking-the-stereotype-one-cup-of-tea-at-a-time" class="story__link"><strong>Breaking the stereotype – one cup of tea at a time</strong></a></h2>  <div class="story__excerpt ">Tapal's recent ad campaign aims to break gender stereotypes and celebrate modern, independent women. </div> </article>  <span class="tag size-three px-1">Feature</span>  <article class="box story py-2" data-id="1141941" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141941/the-government-as-the-nations-advertiser"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58de23b44b0eb.jpg?r=1641950599" alt="The Government as the Nation’s Advertiser"/></a></div> </figure>  <h2 data-layout="story" data-id="1141941" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141941/the-government-as-the-nations-advertiser" class="story__link"><strong>The Government as the Nation’s Advertiser</strong></a></h2>  <div class="story__excerpt ">The lure of the Government as an advertiser and the complexities that go with it. </div> </article>   <article class="box story py-2" data-id="1141971" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141971/a-prescription-for-creativity"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dc2d0ba657c.jpg" alt="A prescription for creativity"/></a></div> </figure>  <h2 data-layout="story" data-id="1141971" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141971/a-prescription-for-creativity" class="story__link"><strong>A prescription for creativity</strong></a></h2>  <div class="story__excerpt ">The challenges of branding medicines and pharmaceutical companies. </div> </article>   <article class="box story py-2" data-id="1141968" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141968/why-behavioural-economics-is-important-for-marketing-success"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dbf88e9399a.jpg" alt="Why behavioural economics is important for marketing success"/></a></div> </figure>  <h2 data-layout="story" data-id="1141968" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141968/why-behavioural-economics-is-important-for-marketing-success" class="story__link"><strong>Why behavioural economics is important for marketing success</strong></a></h2>  <div class="story__excerpt ">Behavioural economics uses experiments that observe human behaviour in order to uncover how we think. </div> </article>   <article class="box story py-2" data-id="1141967" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141967/why-the-lazy-blunder"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dbf4f8262bd.jpg" alt="Why the lazy blunder?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141967" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141967/why-the-lazy-blunder" class="story__link"><strong>Why the lazy blunder?</strong></a></h2>  <div class="story__excerpt ">Marketers looking for innovation need to be creative enough to break silos. </div> </article>   <article class="box story py-2" data-id="1141951" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141951/changing-the-model"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/05/590ff8ed20891.jpg" alt="Changing the model"/></a></div> </figure>  <h2 data-layout="story" data-id="1141951" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141951/changing-the-model" class="story__link"><strong>Changing the model</strong></a></h2>  <div class="story__excerpt ">Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients. </div> </article>   <article class="box story py-2" data-id="1141944" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141944/state-and-media"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58d261188e8b5.jpg" alt="State and Media"/></a></div> </figure>  <h2 data-layout="story" data-id="1141944" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141944/state-and-media" class="story__link"><strong>State and Media</strong></a></h2>  <div class="story__excerpt ">Existing at several levels, the relationship between the State and the Media is of fundamental importance to both. </div> </article>  <span class="tag size-three px-1">My Favourite Things</span>  <article class="box story py-2" data-id="1141975" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141975/eight-ads-that-are-a-must-watch"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dc42ce779bc.jpg" alt="Eight ads that are a must watch"/></a></div> </figure>  <h2 data-layout="story" data-id="1141975" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141975/eight-ads-that-are-a-must-watch" class="story__link"><strong>Eight ads that are a must watch</strong></a></h2>  <div class="story__excerpt ">Sana Naeem, Head of Creative at The Brand Crew shares her favourite ads. </div> </article>  <span class="tag size-three px-1">Campaign Register</span>  <article class="box story py-2" data-id="1141969" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141969/campaign-register"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dc8f5f65982.jpg" alt="Campaign Register"/></a></div> </figure>  <h2 data-layout="story" data-id="1141969" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141969/campaign-register" class="story__link"><strong>Campaign Register</strong></a></h2>  <div class="story__excerpt ">Ad campaigns released in January–February 2017. </div> </article>  <span class="tag size-three px-1">Branded Bubbles</span>  <article class="box story py-2" data-id="1141957" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141957/living-to-the-rhythm-of-the-news-cycle"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58dc88dc8002f.jpg" alt="Living to the rhythm of the news cycle"/></a></div> </figure>  <h2 data-layout="story" data-id="1141957" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141957/living-to-the-rhythm-of-the-news-cycle" class="story__link"><strong>Living to the rhythm of the news cycle</strong></a></h2>  <div class="story__excerpt ">A day in the life of Amber Rahim Shamsi, Anchor of 'Newswise' on Dawn News. </div> </article>  <span class="tag size-three px-1">Making Waves</span>  <article class="box story py-2" data-id="1141953" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 lap--one-half px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141953/can-pakistan-become-asias-start-up-hub"><img src="https://web.archive.org/web/20170816000641im_/http://i.dawn.com/thumbnail/2017/03/58d9efb81e486.jpg" alt="Can Pakistan become Asia’s start-up hub?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141953" class="story__title size-six "><a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/news/1141953/can-pakistan-become-asias-start-up-hub" class="story__link"><strong>Can Pakistan become Asia’s start-up hub?</strong></a></h2>  <div class="story__excerpt ">How collaborative efforts by the Government and private sector can help boost Pakistan's entrepreneurial ecosystem. </div> </article>   </div> </div> </main> <aside class="pb-4">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container "> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170816000641/http://aurora.dawn.com/subscribe/"><img class="col-12" src="//web.archive.org/web/20170816000641im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container "> <h2 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