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class="overflow-x-hidden lg:overflow-x-visible relative -mt-[65px]"><div style="margin-top:-66px;padding-top:160px" class="bg-gradient-to-r from-royal-dark to-slate-900"><section class="px-6 container pb-16"><div class="text-base font-medium flex items-center gap-x-4 sm:gap-x-6"><a class="text-white/60 hover:text-white/80" href="/blog">Article</a><div class="h-[20px] w-[1px] bg-white"></div><a href="/blog/category/customers"><span class="text-white">Customer Interviews </span></a></div></section></div><div class="h-full container px-6 relative justify-between lg:flex"><article class="lg:w-7/12 pt-16 pb-20"><h1 class="text-royal-light text-4xl md:text-5xl md:leading-tight font-medium">Customer Interview Series: Interactive Demo Resource Hub with Davide Bessi </h1><div class="mb-8"><div class="mt-4 mb-3 flex items-center text-lg"><div class="text-royal-light">4<!-- --> minute read</div></div></div><div class=""><div class="max-w-5xl mx-auto markdown-styles_markdown__qVeAv"><h4><strong>About this series:</strong></h4><p><em>We spoke with the builders whose interactive demos were part of the top 1% of top-performing interactive demos from our</em> <em><a href="/report/state-of-the-interactive-product-demo-2024">State of the Interactive Product Demo 2024</a>.</em></p><p></p><p>See how Davide Bessi at Qonto uses Navattic to<strong> create a <a href="https://qonto.com/en/product-tour#all-tours" rel="noopener">resource hub of product tours</a> on Qonto’s website.</strong></p><div><div style="position:relative;margin-bottom:40px"><div style="display:block;width:100%;padding:56.25% 0 0 0;margin:0"></div><div style="position:absolute;top:0;left:0;right:0;bottom:0;padding:0;margin:0"><iframe width="100%" height="100%" loading="lazy" src="https://www.youtube.com/embed/wrzdIZ8eUKM" frameBorder="0" allow="autoplay; fullscreen"></iframe></div></div></div><a href="#How-do-you-use-interactive-demos-at-Qonto" class="!no-underline"><div class="anchor" id="How-do-you-use-interactive-demos-at-Qonto"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">How do you use interactive demos at Qonto?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>Qonto is a European fintech start-up and I mainly use Navattic to create demos and product tours for our website.</p><p>This allows prospects visiting the site to learn more about the features we want to promote and what they can do after registering.</p><div class="relative"><a href="https://qonto.com/en/product-tour#all-tours"><img src="https://cdn.sanity.io/images/8czhh5u2/production/6118db4f224adc95122733755e2e4ac268a79cdd-3360x1668.png" alt="Envoy demo" style="width:100%;height:100%;"></a> <figcaption style="align: left; text-align:center;"> Click in to see the Qonto interactive demo center</figcaption> </div><a href="#Why-did-you-add-a-demo-hub-to-your-website" class="!no-underline"><div class="anchor" id="Why-did-you-add-a-demo-hub-to-your-website"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">Why did you add a demo hub to your website?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>We wanted to create a resource hub on our website.</p><blockquote><strong><em>This hub would allow both our sales team and inbound prospects to navigate through it, find it on the most important search engines, and get to know the products without the need to ask for a proper demo in person or go through the registration process.</em></strong></blockquote><p>So, prospects could experience value very easily in a few clicks.</p><a href="#Why-choose-multiple-targeted-demos-over-one-comprehensive-demo" class="!no-underline"><div class="anchor" id="Why-choose-multiple-targeted-demos-over-one-comprehensive-demo"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">Why choose multiple targeted demos over one comprehensive demo?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>For us, it was about how to split information, because our product can do many things and it's for many different personas.</p><p>To digest the information and to be sure that we were tackling the specific needs of our prospects, we usually segment the different sections of our product and the different tabs we have in our interface.</p><p>That way prospects can just get what they really want instead of going through a long demo showing all of the features.</p><a href="#How-did-you-expand-from-one-to-multiple-feature-specific-demos" class="!no-underline"><div class="anchor" id="How-did-you-expand-from-one-to-multiple-feature-specific-demos"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">How did you expand from one to multiple feature-specific demos?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>We started with a high-level demo of the whole product, without a very detailed explanation of all the features.</p><p>We put it on the website and we saw it worked. From there, we decided to see how could scale it up and create a demo hub for it.</p><p>We could then create more detailed demos that were shorter but more dense in the kind of information we give.</p><p>The process of getting buy-in was mainly analyzing with the website team and the other key teams on how to onboard more prospects on our platform.</p><p>To scale it quickly, we first drafted the demo in English and then duplicated and localized it for our core markets.</p><p>This approach meant we didn't have to start from scratch each time; instead, we could duplicate, maintain the same flow, and simply update screenshots and text.</p><a href="#Did-you-need-any-internal-alignment-to-launch-this-resource-hub" class="!no-underline"><div class="anchor" id="Did-you-need-any-internal-alignment-to-launch-this-resource-hub"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">Did you need any internal alignment to launch this resource hub?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>We're quite free to experiment with the content on our website.</p><p>The main focus is on presenting the right information at the right time without overwhelming users. We didn’t want to put too much product information, so we built demos that are short and engaging to tease the product.</p><p>We are flooded with information, and when selecting a product from a business, being overwhelmed is the last thing we want.</p><p>Working in the fintech industry also means careful attention to copy use due to compliance requirements. Ensuring information is presented correctly is our primary concern.</p><blockquote><strong><em>Breaking down the information to make it digestible has proven most effective for us.</em></strong></blockquote><a href="#Any-tips-or-recommendations-you'd-have-for-someone-new-to-Navattic" class="!no-underline"><div class="anchor" id="Any-tips-or-recommendations-you'd-have-for-someone-new-to-Navattic"></div><h2 class="cursor-pointer group items-center flex hover:underline hover:underline-offset-3">Any tips or recommendations you'd have for someone new to Navattic?<span class="ml-3 invisible group-hover:visible transition-transform transform ease-in-out duration-200"><svg class="h-7 w-7" stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 16 16" height="1em" width="1em"><path d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1.002 1.002 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4.018 4.018 0 0 1-.128-1.287z"></path><path d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243L6.586 4.672z"></path></svg></span></h2></a><p>The <a href="https://docs.navattic.com/" rel="noopener">help center</a> you have is quite insightful and very easy to navigate for finding information. The UI of Navattic is very clear, making it easy for those familiar with similar tools to start using Navattic without significant obstacles.</p><blockquote><strong><em>It's also very interesting to analyze the breakdown of the different steps in a demo to see where the most significant drop-offs occur, so you can tailor and optimize the sequencing of the demo.</em></strong></blockquote><p>This feature of Navattic is quite useful.</p><p>You can picture in your mind how people will use it and how they will navigate through it, but sometimes the data tells you that the reality is different from what you initially imagined.</p></div><div class="mt-12"><div class="text-zinc-600 text-sm mb-5">Share</div><div class="flex gap-x-4"><a href="https://twitter.com/intent/tweet?url=https://navattic.com/blog/customer-interview-series-interactive-demo-resource-hub-davide-bessi" target="_blank" aria-label="Share on X" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light 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Interactive Demo Resource Hub with Davide Bessi &body=See how Davide Bessi at Qonto uses Navattic to create a resource hub of product tours on Qonto’s web...%0A%0Ahttps://navattic.com/blog/customer-interview-series-interactive-demo-resource-hub-davide-bessi" target="_blank" aria-label="Share on Email" rel="noopener noreferrer" class="text-[rgb(50,109,199)] hover:text-royal-light rounded"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="24" width="24" xmlns="http://www.w3.org/2000/svg"><path d="M64 112c-8.8 0-16 7.2-16 16v22.1L220.5 291.7c20.7 17 50.4 17 71.1 0L464 150.1V128c0-8.8-7.2-16-16-16H64zM48 212.2V384c0 8.8 7.2 16 16 16H448c8.8 0 16-7.2 16-16V212.2L322 328.8c-38.4 31.5-93.7 31.5-132 0L48 212.2zM0 128C0 92.7 28.7 64 64 64H448c35.3 0 64 28.7 64 64V384c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V128z"></path></svg></a></div></div><h2 class="mt-20 mb-7 text-royal-light font-medium">Next Post</h2><a class="inline-flex" href="/blog/customer-interview-series-increasing-freemium-sign-ups-pulkit-sachdeva"><div class="bg-white w-full rounded-lg border px-5 py-6 shadow-lg font-light lg:px-8 lg:py-8"><div class="cursor-pointer font- text-[#455cad] opacity-100 font-medium text-sm"><div id="5e86cfe8-e844-4fef-a86d-798ddbe2d154" class="text-amber-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Customer Interviews </div></div><div class="text-2xl font-medium text-primary mb-1 font-sans">Customer Interview Series: Increasing Freemium Sign-ups with Pulkit Sachdeva</div><div class="cursor-pointer leading-6 opacity-100 font-normal text-xs text-secondary">ARTICLE - 2 minute read</div><div class="text-secondary mt-4 font-light font-sans">See how Pulkit Sachdeva at Chainstack used Navattic to reduce sign-up abandonment for their freemium product. </div></div></a></div></article><aside class="lg:border-l lg:pl-10 hidden lg:block space-y-10 border-t border-zinc-200 pb-8 pt-5 lg:mt-0 lg:w-3/12 lg:border-t-0 "><div class="mt-12"><div class="text-zinc-500 text-sm mb-5">Posted by</div><div class="flex flex-col gap-3"><div class="flex items-center"><div class="rounded-full shrink-0"><img alt="Natalie Marcotullio" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="inline-block h-8 w-8 rounded-full" style="color:transparent;margin-bottom:0" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200.jpg?w=200&auto=format"/></div><span class="ml-3 text-sm font-medium text-royal-light">Natalie Marcotullio</span></div></div><div class="mt-7"><span class="text-gray-500 text-sm">Published<!-- --> <time class="inline-flex text-gray-800 font-medium" dateTime="2024-04-14T18:05:00.000Z">April 14, 2024</time></span></div></div><div class="sticky top-20 grid gap-10"><div><div class="w-full border-b pb-4 mb-4 font-semibold text-royal-light text-sm">In this <!-- -->article</div><ol class="grid gap-5"><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How do you use interactive demos at Qonto?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>Why did you add a demo hub to your website?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>Why choose multiple targeted demos over one comprehensive demo?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>How did you expand from one to multiple feature-specific demos?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>Did you need any internal alignment to launch this resource hub?</span></li><li class=" font-medium flex items-center text-xs cursor-pointer leading-snug text-zinc-600"><span>Any tips or recommendations you'd have for someone new to Navattic?</span></li></ol></div><div class="bg-slate-900 shadow-xl shadow-slate-900/20 rounded-lg p-6"><h2 class="text-white text-lg font-semibold mb-5">Want to get started with interactive demos?</h2><a href="https://app.navattic.com/auth/sign-up"><button class="group duration-100 bg-gradient-to-b from-slate-500 to-slate-700 hover:to-slate-600 flex items-center inline-block justify-center rounded-md border-t border-slate-400 px-5 py-3 text-sm font-medium text-white shadow-sm focus:outline-none focus:ring-2 focus:border focus:ring-slate-100 text-sm focus:ring-slate-200/30">Sign up free<span aria-hidden="true" class="bg-white/20 p-[2px] rounded-full ml-2 -mr-1 leading-none flex items-center">→</span></button></a></div><div><div class="mt-20 grid space-y-20"><a href="/blog/software-review-platform-interactive-demos"><div class="group"><div id="46f329ac-75b2-44bc-a824-602cac275edc" class="text-pink-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Features + Integrations </div><h3 class="text-lg text-royal-light font-medium leading-">How to add Interactive Demos to Review Sites (G2, TrustRadius, and SourceForge)</h3></div></a><a href="/blog/mobile-interactive-demos"><div class="group"><div id="46f329ac-75b2-44bc-a824-602cac275edc" class="text-pink-600 mb-2 relative pl-0 order-first flex items-center"><span class="absolute inset-y-0 left-0 flex items-center" aria-hidden="true"></span>Features + Integrations </div><h3 class="text-lg text-royal-light font-medium leading-">Step by Step Guide to Build Mobile-Friendly Interactive Demos</h3></div></a></div></div></div></aside></div><div class="container mb-20"><div class="relative overflow-hidden bg-slate-900 border-t border-slate-500 px-5 md:px-20 md:rounded-2xl"><div class="text-white py-16 relative z-10"><section class="flex justify-between items-center flex-col md:flex-row gap-y-10"><div class="flex-1 mr-10 md:mr-0"><div class="mb-3 font-medium text-white">Get started</div><h2 class="mb-6 text-xl font-medium md:max-w-[500px] md:text-3xl">Build demos that delight.</h2><p class="mt-5 md:text-lg text-slate-400 max-w-[400px] md:max-w-[480px]">Unlock faster sales cycles and empower your go-to-market team to drive growth with your product.</p></div><div class="w-full md:w-32 flex flex-col gap-y-5"><a class="flex py-3 w-full items-center justify-center whitespace-nowrap rounded-lg bg-[#455cad] px-6 font-medium text-white ring-2 ring-[#98A4F7]/20 ring-offset-2 ring-offset-[#0B0C14] sm:w-auto" href="/get-demo">Get a demo</a> <a class="bg-white/10 text-white flex 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alignment to launch this resource hub?","_key":"ed7ed5439b7c0"}]},{"style":"h2","_key":"744787c1acab","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Any tips or recommendations you'd have for someone new to Navattic?","_key":"c9fe95c3963b0"}],"_type":"block"}],"defaultOgImage":true,"coverImage":{"_type":"image","asset":{"_ref":"image-b7573c7ca44900a5949f54bd8ae83e6d3429df8c-1280x720-png","_type":"reference"}},"publishedDate":null,"content":[{"markDefs":[],"children":[{"marks":["strong"],"text":"About this series:","_key":"5f7b17a41a4e","_type":"span"}],"_type":"block","style":"h4","_key":"5936388b75c0"},{"markDefs":[{"_type":"link","href":"https://www.navattic.com/report/state-of-the-interactive-product-demo-2024","_key":"e4ebdec21cf2"}],"children":[{"_type":"span","marks":["em"],"text":"We spoke with the builders whose interactive demos were part of the top 1% of top-performing interactive demos from our","_key":"71406bc7dd72"},{"_type":"span","marks":[],"text":" ","_key":"92d2fa3a0193"},{"_type":"span","marks":["em","e4ebdec21cf2"],"text":"State of the Interactive Product Demo 2024","_key":"0194835adc29"},{"_key":"ff03e3b715a2","_type":"span","marks":["em"],"text":"."}],"_type":"block","style":"normal","_key":"9ca96bb051e5"},{"markDefs":[],"children":[{"marks":[],"text":"","_key":"f8f146515f11","_type":"span"}],"_type":"block","style":"normal","_key":"175b0188e3ef"},{"markDefs":[{"_key":"b312e31d6b69","_type":"link","href":"https://qonto.com/en/product-tour#all-tours"}],"children":[{"_type":"span","marks":[],"text":"See how Davide Bessi at Qonto uses Navattic to","_key":"60d915051664"},{"marks":["strong"],"text":" create a ","_key":"8e8b825f9d1f","_type":"span"},{"_type":"span","marks":["strong","b312e31d6b69"],"text":"resource hub of product tours","_key":"be0896f4532f"},{"_type":"span","marks":["strong"],"text":" on Qonto’s 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