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#180bb1;--cl-button-hover-color: var(--cl-button-color);--cl-button-pressed-color: var(--cl-button-hover-color)}.cl-button.-secondaryDark,.cl-button.-dark.-secondary{--cl-button-background: #192733;--cl-button-hover-background: #2e475d;--cl-button-pressed-background: #3e5974;--cl-button-border-color: #ffffff;--cl-button-color: #ffffff;--cl-button-hover-color: var(--cl-button-color);--cl-button-pressed-color: var(--cl-button-hover-color)}.cl-button.-tertiary{--cl-button-background: var(--cl-color-container-inverse-01, #192733);--cl-button-hover-background: var(--cl-color-hover-inverse-01, #2e475d);--cl-button-pressed-background: var(--cl-color-pressed-inverse-01, #3e5974);--cl-button-color: var(--cl-color-text-on-color-01, #ffffff)}.cl-button.-small{--cl-button-font-size: 0.875rem;--cl-button-line-height: 1.57142857;--cl-button-padding: 0.5rem 1rem}.cl-button.-medium{--cl-button-font-size: 1rem;--cl-button-line-height: 1.75;--cl-button-padding: 0.75rem 1.5rem}.cl-button.-large{--cl-button-font-size: 1.125rem;--cl-button-line-height: 1.77777778;--cl-button-padding: 1rem 2.5rem} .cl-textLink:focus-visible,.cl-textLink>a:focus-visible{outline-offset:2px;outline:2px solid var(--cl-color-focus-01, #0068b1)}.-large.cl-textLink{--cl-text-font-size: var(--cl-font-size-p-large, 1.125rem);--cl-text-font-weight: var(--cl-font-weight-p-large, 300);--cl-text-line-height: var(--cl-line-height-p-large, 1.77777778);--cl-text-letter-spacing: var(--cl-letter-spacing-p-large, normal)}.-medium.cl-textLink{--cl-text-font-size: var(--cl-font-size-p-medium, 1rem);--cl-text-font-weight: var(--cl-font-weight-p-medium, 300);--cl-text-line-height: var(--cl-line-height-p-medium, 1.75);--cl-text-letter-spacing: var(--cl-letter-spacing-p-medium, normal)}.-small.cl-textLink{--cl-text-font-size: var(--cl-font-size-p-small, 0.875rem);--cl-text-font-weight: var(--cl-font-weight-p-small, 300);--cl-text-line-height: var(--cl-line-height-p-small, 1.57142857);--cl-text-letter-spacing: var(--cl-letter-spacing-p-small, normal)}.cl-textLink{font-size:var(--cl-text-font-size, 1rem);font-weight:var(--cl-text-font-weight, 300);line-height:var(--cl-text-line-height, 1.75);letter-spacing:var(--cl-text-letter-spacing, normal)}.cl-textLink,.cl-textLink>a{color:var(--cl-anchor-color, #0068b1);font-weight:var(--cl-anchor-font-weight, 500);text-decoration:var(--cl-anchor-text-decoration, underline)}.cl-textLink:focus-visible,.cl-textLink>a:focus-visible,.cl-textLink:hover,.cl-textLink>a:hover{color:var(--cl-anchor-hover-color, #005fa3)}.cl-textLink:active,.cl-textLink>a:active{color:var(--cl-anchor-pressed-color, #005896)}.cl-textLink-icon{fill:currentColor;width:1rem;height:1rem}.cl-textLink.-small .cl-textLink-icon{width:.875rem;height:.875rem}.cl-textLink{background:none;border:none;border-radius:8px;padding:0;display:inline-flex;align-items:center;gap:.5rem}.cl-textLink:where(a[href],button){cursor:pointer}[disabled].cl-textLink,[aria-disabled=true].cl-textLink,.cl-textLink:is(a:not([href])){cursor:not-allowed;color:var(--cl-color-disabled-01, #99afc4);pointer-events:none}[disabled].cl-textLink:active,[aria-disabled=true].cl-textLink:active,.cl-textLink:is(a:not([href])):active{color:var(--cl-color-disabled-01, #99afc4)}.cl-textLink.-small{font-size:.875rem;line-height:1.57142857}.cl-textLink.-large{font-size:1.125rem;line-height:1.77777778} :root{--cl-card-border-width: 0px;--cl-card-border-color: transparent}.cl-card{--cl-card-background-color: var(--cl-color-container-01, #ffffff);--cl-card-hover-background-color: var(--cl-color-hover-01, #eaf0f6);--cl-card-text-color: var(--cl-color-text-01, #213343);border:var(--cl-card-border-width, 0px) solid var(--cl-card-border-color, transparent);background:var(--cl-card-background-color);color:var(--cl-card-text-color);border-radius:8px;position:relative}.cl-card.-container-01{--cl-card-background-color: var(--cl-color-container-01, #ffffff);--cl-card-hover-background-color: var(--cl-color-hover-01, #eaf0f6)}.cl-card.-container-02{--cl-card-background-color: var(--cl-color-container-02, #f6f9fc);--cl-card-hover-background-color: var(--cl-color-hover-02, #eaf0f6)}.cl-card.-container-03{--cl-card-background-color: var(--cl-color-container-03, #eaf0f6);--cl-card-hover-background-color: var(--cl-color-hover-03, #b6c7d6)}.cl-card.-container-inverse-01{--cl-card-background-color: var(--cl-color-container-inverse-01, #192733);--cl-card-text-color: var(--cl-color-text-on-color-01, #ffffff)}.cl-card.-border{--cl-card-border-width: 1px;--cl-card-border-color: var(--cl-color-border-03, #dbe4ed)}.cl-card.-edge-left,.cl-card.-edge-top{--cl-card-edge-color: var(--cl-card-edge-color-light)}.-dark.cl-card.-edge-left,.-dark.cl-card.-edge-top{--cl-card-edge-color: var(--cl-card-edge-color-dark)}.cl-card.-edge-left::before,.cl-card.-edge-top::before{content:"";display:block;inset:calc(var(--cl-card-border-width)*-1);position:absolute;background:var(--cl-card-edge-color)}.cl-card.-edge-left::before{border-bottom-left-radius:inherit;border-top-left-radius:inherit;width:12px}.cl-card.-edge-top::before{border-top-left-radius:inherit;border-top-right-radius:inherit;height:12px}.cl-card.-green,.cl-card.-oz{--cl-card-edge-color-light: #4fb06d;--cl-card-edge-color-dark: #cae7d3}.cl-card.-lorax,.cl-card.-tangerine{--cl-card-edge-color-light: #ff5c35;--cl-card-edge-color-dark: #ffcec2}.cl-card.-calypso,.cl-card.-teal{--cl-card-edge-color-light: #0fbfbf;--cl-card-edge-color-dark: #b7ecec}.cl-card.-marigold,.cl-card.-yellow{--cl-card-edge-color-light: #ffbc4b;--cl-card-edge-color-dark: #ffebc9}.cl-card.-hoverable:hover{background:var(--cl-card-hover-background-color);box-shadow:0 0 0 1px var(--cl-card-border-color)} :root { --purple-100: #34388c; --neutral-60: #a65f14; --red-15: #faa0a9; --teal-100: #054d4d; --neutral-50: #b36715; --red-05: #ffd9dd; --green-90: #14592a; --gray-90: #213343; --neutral-40: #d18534; --green-80: #186932; --gray-80: #2e475d; --neutral-30: #e09f5a; --green-70: #1c7338; --orange-15: #ff974d; --gray-70: #3e5974; --violet-100: #850d63; --neutral-20: #ebb57c; --green-i-dark: #387d4e; --tangerine-15: #ffa994; --green-60: #1f7d3d; --orange-05: #ffdbc1; --gray-60: #516f90; --tangerine-05: #ffebe6; --green-50: #2a8c49; --gray-50: #607d9c; --violet-90: #990f72; --neutral-10: #fcead7; --green-40: #339c54; --gray-40: #7691ad; --violet-80: #ad1181; --green-100: #104d23; --green-30: #4fb06d; --gray-30: #99afc4; --violet-70: #bd138d; --gray-100: #192733; --teal-90: #065757; --green-20: #7bc492; --gray-20: #b6c7d6; --purple-90: #3a3f9e; --violet-60: #c7309c; --teal-80: #076666; --white: #ffffff; --green-10: #cae7d3; --gray-10: #eaf0f6; --purple-80: #4348b0; --violet-50: #ce4eaa; --blue-90: #00518a; --purple-70: #4e54c2; --violet-40: #d667b7; --neutral-15: #f2c99d; --teal-70: #087070; --neutral-100: #663704; --blue-80: #005896; --purple-60: #5c62d6; --violet-30: #de81c5; --neutral-05: #fef4ea; --teal-60: #0b8484; --blue-70: #005fa3; --purple-50: #7075db; --violet-20: #e69cd2; --teal-50: #0b8f8f; --blue-60: #0068b1; --purple-40: #8589e0; --violet-10: #ebb8dd; --teal-40: #0da8a8; --blue-50: #267ebd; --green-15: #a3d9b4; --gray-15: #dbe4ed; --purple-30: #999de8; --pink-90: #9e1140; --teal-30: #0fbfbf; --blue-40: #408ec5; --green-05: #daf2e2; --gray-05: #f6f9fc; --purple-20: #afb3ed; --pink-80: #b8164c; --teal-20: #57d2d2; --blue-30: #5fa3d4; --purple-10: #ced0f3; --pink-70: #cf1b57; --yellow-90: #754200; --teal-10: #b7ecec; --blue-20: #88bde3; --pink-60: #e32061; --yellow-80: #804b00; --tangerine-100: #7a2312; --blue-10: #b2d1e7; --orange-100: #733000; --violet-15: #e8a9d7; --pink-50: #f62d71; --yellow-70: #8c5200; --yellow-i-dark: #d49134; --red-90: #a11f2c; --violet-05: #fadcf2; --pink-40: #f54781; --yellow-60: #9e5d02; --red-80: #bf2434; --pink-30: #f86295; --yellow-50: #b06802; --red-70: #cf2738; --purple-15: #bdc0f0; --pink-20: #fa91b4; --yellow-40: #b87004; --red-100: #821923; --teal-15: #85dede; --red-60: #e02b3d; --purple-05: #e1e2fa; --pink-10: #fcc0d4; --yellow-30: #cc7c04; --orange-90: #823803; --teal-05: #cef2f2; --blue-15: #9ec8e6; --red-50: #ed2d40; --tangerine-90: #8c2915; --yellow-20: #e69722; --orange-80: #913e03; --blue-05: #d2e8f7; --yellow-100: #663a00; --red-40: #f24657; --tangerine-80: #9e2f19; --yellow-10: #ffcd78; --orange-70: #a34603; --red-30: #f56271; --tangerine-70: #b3361d; --orange-60: #b54f05; --orange-i-dark: #cc6d29; --red-20: #f7818c; --pink-100: #820e35; --tangerine-60: #d44325; --orange-50: #c75808; --red-10: #fbc0c6; --tangerine-50: #e04826; --pink-15: #fca9c5; --orange-40: #d95f09; --tangerine-40: #f05129; --pink-05: #ffd9e5; --orange-30: #e66910; --neutral-90: #804506; --tangerine-30: #ff5c35; --yellow-15: #ffbc4b; --orange-20: #ff8933; --neutral-80: #8c4c08; --tangerine-20: #ff7a59; --yellow-05: #ffebc9; --blue-100: #00497d; --orange-10: #ffa766; --neutral-70: #99550c; --tangerine-10: #ffcec2; --black: #000000; } :root,.-light,.-white,.-dark{--cl-anchor-text-decoration: underline;--cl-anchor-color-dark: #5fa3d4;--cl-anchor-hover-color-dark: #88bde3}:root,[data-cl-theme=light],[data-background=white],[data-background=off-white],.-white,.-light{--cl-color-background-01: #ffffff;--cl-color-background-02: #f6f9fc;--cl-color-background-03: #fef4ea;--cl-color-background-footer-01: #2e475d;--cl-color-border-01: #192733;--cl-color-border-02: #7691ad;--cl-color-border-03: #dbe4ed;--cl-color-border-brand-01: #ff5c35;--cl-color-border-highlight-01: #0068b1;--cl-color-container-01: #ffffff;--cl-color-container-02: #f6f9fc;--cl-color-container-03: #eaf0f6;--cl-color-container-inverse-01: #192733;--cl-color-disabled-01: #99afc4;--cl-color-disabled-02: #eaf0f6;--cl-color-disabled-03: #dbe4ed;--cl-color-divider-01: #dbe4ed;--cl-color-error-01: #cf2738;--cl-color-focus-01: #0068b1;--cl-color-hover-01: #eaf0f6;--cl-color-hover-02: #eaf0f6;--cl-color-hover-03: #b6c7d6;--cl-color-hover-brand-01: #e04826;--cl-color-hover-inverse-01: #2e475d;--cl-color-hover-link-01: #005fa3;--cl-color-hover-link-02: #2e475d;--cl-color-hubspot-brand-01: #ff5c35;--cl-color-icon-01: #213343;--cl-color-icon-02: #516f90;--cl-color-icon-on-color-01: #ffffff;--cl-color-link-01: #0068b1;--cl-color-link-02: #213343;--cl-color-pressed-01: #b6c7d6;--cl-color-pressed-02: #b6c7d6;--cl-color-pressed-03: #99afc4;--cl-color-pressed-brand-01: #b3361d;--cl-color-pressed-inverse-01: #3e5974;--cl-color-pressed-link-01: #005896;--cl-color-pressed-link-02: #516f90;--cl-color-success-01: #1f7d3d;--cl-color-text-01: #213343;--cl-color-text-02: #2e475d;--cl-color-text-brand-01: #ff5c35;--cl-color-text-on-color-01: #ffffff;--cl-color-text-placeholder-01: #516f90;--cl-anchor-color: var(--cl-color-link-01, #0068b1);--cl-anchor-hover-color: var(--cl-color-hover-link-01, #005fa3);--cl-anchor-pressed-color: var(--cl-color-pressed-link-01, #005896);--cl-text-color: var(--cl-color-text-01, #213343);--cl-color-beta-01: #5c62d6;--cl-color-free-01: #0b8f8f;--cl-color-beta-background-01: #ced0f3;--cl-color-free-background-01: #b7ecec}[data-cl-theme=dark],[data-background=dark],.-dark{--cl-color-background-01: #192733;--cl-color-background-02: #213343;--cl-color-background-03: #213343;--cl-color-background-footer-01: #2e475d;--cl-color-border-01: #ffffff;--cl-color-border-02: #7691ad;--cl-color-border-03: #3e5974;--cl-color-border-brand-01: #ff5c35;--cl-color-border-highlight-01: #ffffff;--cl-color-container-01: #192733;--cl-color-container-02: #213343;--cl-color-container-03: #2e475d;--cl-color-container-inverse-01: #ffffff;--cl-color-disabled-01: #607d9c;--cl-color-disabled-02: #2e475d;--cl-color-disabled-03: #3e5974;--cl-color-divider-01: #3e5974;--cl-color-error-01: #f7818c;--cl-color-focus-01: #5fa3d4;--cl-color-hover-01: #2e475d;--cl-color-hover-02: #2e475d;--cl-color-hover-03: #3e5974;--cl-color-hover-brand-01: #e04826;--cl-color-hover-inverse-01: #b6c7d6;--cl-color-hover-link-01: #88bde3;--cl-color-hover-link-02: #b6c7d6;--cl-color-hubspot-brand-01: #ff5c35;--cl-color-icon-01: #ffffff;--cl-color-icon-02: #b6c7d6;--cl-color-icon-on-color-01: #192733;--cl-color-link-01: #5fa3d4;--cl-color-link-02: #ffffff;--cl-color-pressed-01: #3e5974;--cl-color-pressed-02: #3e5974;--cl-color-pressed-03: #516f90;--cl-color-pressed-brand-01: #b3361d;--cl-color-pressed-inverse-01: #99afc4;--cl-color-pressed-link-01: #9ec8e6;--cl-color-pressed-link-02: #99afc4;--cl-color-success-01: #4fb06d;--cl-color-text-01: #ffffff;--cl-color-text-02: #b6c7d6;--cl-color-text-brand-01: #ff5c35;--cl-color-text-on-color-01: #192733;--cl-color-text-placeholder-01: #99afc4;--cl-anchor-color: var(--cl-color-link-01, #5fa3d4);--cl-anchor-hover-color: var(--cl-color-hover-link-01, #88bde3);--cl-anchor-pressed-color: var(--cl-color-pressed-link-01, #9ec8e6);--cl-text-color: var(--cl-color-text-01, #ffffff);--cl-color-beta-01: #8589e0;--cl-color-free-01: #0fbfbf}[data-cl-theme]{color:var(--cl-text-color)}:root,[data-cl-brand=hubspot-2022]{--cl-font-family: "Lexend Deca", sans-serif;--cl-font-family-display: "Queens Medium", serif;--cl-font-size-blockquote: 1.125rem;--cl-font-size-display-01-small: 2.25rem;--cl-font-size-display-01: 3.75rem;--cl-font-size-display-02-small: 2.125rem;--cl-font-size-display-02: 3rem;--cl-font-size-display-03-small: 2rem;--cl-font-size-display-03: 2.5rem;--cl-font-size-h1-small: 2.25rem;--cl-font-size-h1: 3rem;--cl-font-size-h2-small: 1.625rem;--cl-font-size-h2: 2rem;--cl-font-size-h3: 1.5rem;--cl-font-size-h4: 1.375rem;--cl-font-size-h5: 1.125rem;--cl-font-size-h6: 1rem;--cl-font-size-input-label: 0.875rem;--cl-font-size-microcopy: 0.75rem;--cl-font-size-microheading: 0.875rem;--cl-font-size-p-large: 1.125rem;--cl-font-size-p-medium: 1rem;--cl-font-size-p-small: 0.875rem;--cl-font-weight-blockquote: 300;--cl-font-weight-display-01-small: 500;--cl-font-weight-display-01: 500;--cl-font-weight-display-02-small: 500;--cl-font-weight-display-02: 500;--cl-font-weight-display-03-small: 500;--cl-font-weight-display-03: 500;--cl-font-weight-h1-small: 600;--cl-font-weight-h1: 500;--cl-font-weight-h2-small: 600;--cl-font-weight-h2: 600;--cl-font-weight-h3: 500;--cl-font-weight-h4: 500;--cl-font-weight-h5: 600;--cl-font-weight-h6: 500;--cl-font-weight-input-label: 500;--cl-font-weight-microcopy: 500;--cl-font-weight-microheading: 600;--cl-font-weight-p-large: 300;--cl-font-weight-p-medium: 300;--cl-font-weight-p-small: 300;--cl-font-weight-p-link: 500;--cl-line-height-blockquote: 1.78;--cl-line-height-display-01-small: 1.27777778;--cl-line-height-display-01: 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normal)}h5,.h5,.cl-h5{--cl-anchor-font-weight: inherit;font-size:var(--cl-font-size-h5, 1.125rem);font-weight:var(--cl-font-weight-h5, 600);line-height:var(--cl-line-height-h5, 1.55555556);letter-spacing:var(--cl-letter-spacing-h5, normal)}h6,.h6,.cl-h6{font-size:var(--cl-font-size-h6, 1rem);font-weight:var(--cl-font-weight-h6, 500);line-height:var(--cl-line-height-h6, 1.75);letter-spacing:var(--cl-letter-spacing-h6, normal)}p.-microheading{--cl-anchor-font-weight: inherit;font-size:var(--cl-font-size-microheading, 0.875rem);font-weight:var(--cl-font-weight-microheading, 600);line-height:var(--cl-line-height-microheading, 1.57142857);letter-spacing:var(--cl-letter-spacing-microheading, normal)}p.-microcopy{--cl-anchor-font-weight: 600;font-size:var(--cl-font-size-microcopy, 0.75rem);font-weight:var(--cl-font-weight-microcopy, 500);line-height:var(--cl-line-height-microcopy, 1.66666667);letter-spacing:var(--cl-letter-spacing-microcopy, normal)}strong{font-weight:500}em{font-style:italic}a,p>a{color:var(--cl-anchor-color, #0068b1);font-weight:var(--cl-anchor-font-weight, 500);text-decoration:var(--cl-anchor-text-decoration, underline)}a:focus-visible,a:hover{color:var(--cl-anchor-hover-color, #005fa3)}a:active{color:var(--cl-anchor-pressed-color, #005896)}blockquote{font-size:var(--cl-font-size-blockquote 1.125rem);font-weight:var(--cl-font-weight-blockquote, 300);line-height:var(--cl-line-height-blockquote, 1.78)}input,select,textarea,button{font-family:inherit} :root { --font-weight-book: 360; --line-height-medium: 1.75; --font-size-medium: 1rem; --font-weight-regular: 400; --line-height-microheading: 1.57142857; --font-weight-medium: 500; --line-height-microcopy: 1.66666667; --font-weight-semi-bold: 600; --font-size-large: 1.125rem; --line-height-large: 1.77777778; --line-height-h1-small: 1.27777778; --line-height-h2-small: 1.38; --font-size-h1-small: 2.25rem; --font-size-h2-small: 1.625rem; --line-height-display-01-small: 1.27777778; --font-size-display-01-small: 2.25rem; --line-height-display-02-small: 1.23529412; --line-height-display-03-small: 1.25; --font-size-display-02-small: 2.125rem; --line-height-h1: 1.25; --font-size-micro: 0.75rem; --font-size-display-03-small: 2rem; --line-height-h2: 1.375; --font-size-h1: 3rem; --line-height-h3: 1.41666667; --font-size-h2: 2rem; --font-size-small: 0.875rem; --line-height-h4: 1.45454545; --line-height-display-01: 1.13333333; --font-size-h3: 1.5rem; --line-height-h5: 1.55555556; --line-height-display-02: 1.20833333; --line-height-small: 1.57142857; --font-size-h4: 1.375rem; --font-size-display-01: 3.75rem; --line-height-h6: 1.75; --line-height-display-03: 1.20; --font-size-h5: 1.125rem; --font-size-display-02: 3rem; --font-weight-bold: 600; --line-height-blockquote: 1.78; --font-size-h6: 1rem; --font-size-display-03: 2.5rem; --font-size-blockquote: 1.125rem; --font-weight-demi-bold: 600; --font-size-macro: 1.5rem; --line-height-macro: 1.38; --font-weight-light: 300; } a:focus-visible{outline-offset:2px;outline:2px solid var(--cl-color-focus-01, #0068b1)}:root,[data-cl-brand]{--cl-anchor-font-weight: var(--cl-font-weight-p-link, 500)}p.-large{--cl-text-font-size: var(--cl-font-size-p-large, 1.125rem);--cl-text-font-weight: var(--cl-font-weight-p-large, 300);--cl-text-line-height: var(--cl-line-height-p-large, 1.77777778);--cl-text-letter-spacing: var(--cl-letter-spacing-p-large, normal)}p.-medium,:root,[data-cl-brand]{--cl-text-font-size: var(--cl-font-size-p-medium, 1rem);--cl-text-font-weight: var(--cl-font-weight-p-medium, 300);--cl-text-line-height: var(--cl-line-height-p-medium, 1.75);--cl-text-letter-spacing: var(--cl-letter-spacing-p-medium, normal)}p.-small{--cl-text-font-size: var(--cl-font-size-p-small, 0.875rem);--cl-text-font-weight: var(--cl-font-weight-p-small, 300);--cl-text-line-height: var(--cl-line-height-p-small, 1.57142857);--cl-text-letter-spacing: var(--cl-letter-spacing-p-small, normal)}body,[data-cl-brand],p{font-size:var(--cl-text-font-size, 1rem);font-weight:var(--cl-text-font-weight, 300);line-height:var(--cl-text-line-height, 1.75);letter-spacing:var(--cl-text-letter-spacing, normal)}body,[data-cl-brand]{color:var(--cl-text-color, #213343);font-family:var(--cl-font-family, "Lexend Deca", sans-serif);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}html[lang=ja] body,html[lang=ja] [data-cl-brand]{font-family:"Zen Kaku Gothic New",sans-serif;-webkit-font-smoothing:auto;-moz-osx-font-smoothing:auto}h1.-secondary,h1.-display,.h1.-secondary,.h1.-display,.cl-h1.-secondary,.cl-h1.-display{font-family:var(--cl-font-family-display, "Queens Medium", serif);font-size:var(--cl-font-size-display-01-small, 2.25rem);font-weight:var(--cl-font-weight-display-01-small, 500);line-height:var(--cl-line-height-display-01-small, 1.27777778);letter-spacing:var(--cl-letter-spacing-display-01-small, normal)}h2.-secondary,h2.-display,.h2.-secondary,.h2.-display,.cl-h2.-secondary,.cl-h2.-display,h1.-secondary-small,h1.-display-small,.h1.-secondary-small,.h1.-display-small,.cl-h1.-secondary-small,.cl-h1.-display-small{font-family:var(--cl-font-family-display, "Queens Medium", serif);font-size:var(--cl-font-size-display-02-small, 2.125rem);font-weight:var(--cl-font-weight-display-02-small, 500);line-height:var(--cl-line-height-display-02-small, 1.23529412);letter-spacing:var(--cl-letter-spacing-display-02-small, normal)}h3.-display,.h3.-display,.cl-h3.-display{font-family:var(--cl-font-family-display, "Queens Medium", serif);font-size:var(--cl-font-size-display-03-small, 2rem);font-weight:var(--cl-font-weight-display-03-small, 500);line-height:var(--cl-line-height-display-03-small, 1.25);letter-spacing:var(--cl-letter-spacing-display-03-small, normal)}@media(min-width: 900px){h1.-secondary,h1.-display,.h1.-secondary,.h1.-display,.cl-h1.-secondary,.cl-h1.-display{font-size:var(--cl-font-size-display-01, 3.75rem);font-weight:var(--cl-font-weight-display-01, 500);line-height:var(--cl-line-height-display-01, 1.13333333);letter-spacing:var(--cl-letter-spacing-display-01, normal)}}@media(min-width: 900px){h2.-secondary,h2.-display,.h2.-secondary,.h2.-display,.cl-h2.-secondary,.cl-h2.-display,h1.-secondary-small,h1.-display-small,.h1.-secondary-small,.h1.-display-small,.cl-h1.-secondary-small,.cl-h1.-display-small{font-size:var(--cl-font-size-display-02, 3rem);font-weight:var(--cl-font-weight-display-02, 500);line-height:var(--cl-line-height-display-02, 1.20833333);letter-spacing:var(--cl-letter-spacing-display-02, normal)}}@media(min-width: 900px){h3.-display,.h3.-display,.cl-h3.-display{font-size:var(--cl-font-size-display-03, 2.5rem);font-weight:var(--cl-font-weight-display-03, 500);line-height:var(--cl-line-height-display-03, 1.2);letter-spacing:var(--cl-letter-spacing-display-03, normal)}}h1,.h1,.cl-h1{--cl-anchor-font-weight: inherit;font-size:var(--cl-font-size-h1-small, 2.25rem);font-weight:var(--cl-font-weight-h1-small, 600);line-height:var(--cl-line-height-h1-small, 1.27777778);letter-spacing:var(--cl-letter-spacing-h1-small, normal)}@media(min-width: 900px){h1,.h1,.cl-h1{font-size:var(--cl-font-size-h1, 3rem);font-weight:var(--cl-font-weight-h1, 500);line-height:var(--cl-line-height-h1, 1.25);letter-spacing:var(--cl-letter-spacing-h1, normal)}}h1.-small,.h1.-small,.cl-h1.-small{--cl-anchor-font-weight: inherit;font-size:var(--cl-font-size-h1-small, 2.25rem);font-weight:var(--cl-font-weight-h1-small, 600);line-height:var(--cl-line-height-h1-small, 1.27777778);letter-spacing:var(--cl-letter-spacing-h1-small, normal)}@media(min-width: 900px){h1.-small,.h1.-small,.cl-h1.-small{font-size:var(--cl-font-size-h1-small, 2.25rem);font-weight:var(--cl-font-weight-h1-small, 600);line-height:var(--cl-line-height-h1-small, 1.27777778);letter-spacing:var(--cl-letter-spacing-h1-small, normal)}}h2,.h2,.cl-h2{--cl-anchor-font-weight: inherit;font-size:var(--cl-font-size-h2-small, 1.625rem);font-weight:var(--cl-font-weight-h2-small, 600);line-height:var(--cl-line-height-h2-small, 1.38);letter-spacing:var(--cl-letter-spacing-h2-small, normal)}@media(min-width: 900px){h2,.h2,.cl-h2{font-size:var(--cl-font-size-h2, 2rem);font-weight:var(--cl-font-weight-h2, 600);line-height:var(--cl-line-height-h2, 1.375);letter-spacing:var(--cl-letter-spacing-h2, normal)}}h3,.h3,.cl-h3{font-size:var(--cl-font-size-h3, font-size-h3);font-weight:var(--cl-font-weight-h3, font-weight-medium);line-height:var(--cl-line-height-h3, line-height-h3);letter-spacing:var(--cl-letter-spacing-h3, normal)}h4,.h4,.cl-h4{font-size:var(--cl-font-size-h4, 1.375rem);font-weight:var(--cl-font-weight-h4, 500);line-height:var(--cl-line-height-h4, 1.45454545);letter-spacing:var(--cl-letter-spacing-h4, normal)}h5,.h5,.cl-h5{--cl-anchor-font-weight: inherit;font-size:var(--cl-font-size-h5, 1.125rem);font-weight:var(--cl-font-weight-h5, 600);line-height:var(--cl-line-height-h5, 1.55555556);letter-spacing:var(--cl-letter-spacing-h5, normal)}h6,.h6,.cl-h6{font-size:var(--cl-font-size-h6, 1rem);font-weight:var(--cl-font-weight-h6, 500);line-height:var(--cl-line-height-h6, 1.75);letter-spacing:var(--cl-letter-spacing-h6, normal)}p.-microheading{--cl-anchor-font-weight: inherit;font-size:var(--cl-font-size-microheading, 0.875rem);font-weight:var(--cl-font-weight-microheading, 600);line-height:var(--cl-line-height-microheading, 1.57142857);letter-spacing:var(--cl-letter-spacing-microheading, normal)}p.-microcopy{--cl-anchor-font-weight: 600;font-size:var(--cl-font-size-microcopy, 0.75rem);font-weight:var(--cl-font-weight-microcopy, 500);line-height:var(--cl-line-height-microcopy, 1.66666667);letter-spacing:var(--cl-letter-spacing-microcopy, normal)}strong{font-weight:500}em{font-style:italic}a,p>a{color:var(--cl-anchor-color, #0068b1);font-weight:var(--cl-anchor-font-weight, 500);text-decoration:var(--cl-anchor-text-decoration, underline)}a:focus-visible,a:hover{color:var(--cl-anchor-hover-color, #005fa3)}a:active{color:var(--cl-anchor-pressed-color, #005896)}blockquote{font-size:var(--cl-font-size-blockquote 1.125rem);font-weight:var(--cl-font-weight-blockquote, 300);line-height:var(--cl-line-height-blockquote, 1.78)}input,select,textarea,button{font-family:inherit} @font-face{font-display:swap;font-family:"Lexend Deca";font-weight:300;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Light.woff2") format("woff2")}@font-face{font-display:swap;font-family:"Lexend Deca";font-weight:400;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Light.woff2") format("woff2")}@font-face{font-display:swap;font-family:"Lexend Deca";font-weight:500;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Medium.woff2") format("woff2")}@font-face{font-display:swap;font-family:"Lexend Deca";font-weight:600;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-SemiBold.woff2") format("woff2")}@font-face{font-display:swap;font-family:"Queens Medium";font-weight:500;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/Queens-Medium.woff2") format("woff2")}@font-face{font-display:swap;font-family:"Zen Kaku Gothic New";font-weight:300;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/ZenKakuGothicNew-Regular.woff2") format("woff2")}@font-face{font-display:swap;font-family:"Zen Kaku Gothic New";font-weight:400;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/ZenKakuGothicNew-Regular.woff2") format("woff2")}@font-face{font-display:swap;font-family:"Zen Kaku Gothic New";font-weight:500;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/ZenKakuGothicNew-Medium.woff2") format("woff2")}@font-face{font-display:swap;font-family:"Zen Kaku Gothic New";font-weight:700;src:url("//53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/ZenKakuGothicNew-Bold.woff2") format("woff2")} @keyframes mmp-title-show { 0% { opacity: 0; transform: translateY(100px); } 75% { transform: translateY(-20px); opacity: 0.5; } 100% { opacity: 1; transform: translateY(0); } } @keyframes mmp-fade-in { 0% { opacity: 0; } 100% { opacity: 1; } } @keyframes mmp-slide-up { 0% { opacity: 0; transform: translateY(17px); } 75% { transform: translateY(-1px); } 100% { transform: translateY(0); opacity: 1; } } @keyframes mmp-down-bounce { 0% { opacity: 0; transform: translateY(-20px); } 25% { opacity: 1; } 50% { transform: translateY(0px); } 75% { transform: translateY(-4px); } 100% { transform: translateY(0); opacity: 1; } } @keyframes mmp-scale-up { 0% { transform: scale(0.5); opacity: 0; } 50% { transform: scale(1.05); } 100% { transform: scale(1); opacity: 1; } } @keyframes mmp-angle-up { 0% { transform: translate(30px, 30px); scale: 0.25; opacity: 0; } 10% { opacity: 1; } 100% { transform: translate(0, 0); scale: 1; opacity: 1; } } @keyframes desktop-arches-grow { 0% { transform: translateY(-53%); } 100% { transform: translateY(-50%); } } body { overflow: hidden; } body.-mmp-loaded { overflow: auto; } #mmp-splash-screen { position: fixed; z-index: 1; width: 100%; height: 100%; } .mmp-splash-screen-wrapper { position: relative; display: flex; justify-content: center; align-items: center; height: 100%; width: 100%; z-index: 1; } .mmp-splash-screen-content { position: relative; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 1.5rem; max-width: 630px; width: 90%; } .mmp-splash-screen-tools-logo { --animation-duration: 0.5s; --animation-delay: 0.5s; opacity: 0; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-fade-in; } .mmp-splash-screen-title { --animation-duration: 0.5s; --animation-delay: 0s; font-family: "Queens Medium"; font-weight: var(--font-weight-regular); font-size: 4.75rem; color: var(--cl-color-text-01); margin: 0; text-align: center; line-height: 5rem; opacity: 0; animation: var(--animation-duration) ease-out var(--animation-delay) forwards mmp-title-show; } .mmp-splash-screen-description { --animation-duration: 0.5s; --animation-delay: 0.35s; font-size: var(--font-size-small); font-weight: var(--font-weight-light); line-height: var(--line-height-large); color: var(--cl-color-text-01); text-align: center; margin: 0; opacity: 0; animation: var(--animation-duration) ease-out var(--animation-delay) forwards mmp-slide-up; } #mmp-splash-screen-cta { --animation-duration: 0.5s; --animation-delay: 0.75s; margin-top: 1rem; opacity: 0; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-scale-up; } .mmp-splash-screen-stars { position: absolute; overflow: visible; left: 5%; top: -20%; z-index: -1; height: auto; } .mmp-splash-screen-star { --animation-duration: 0.5s; opacity: 0; animation: var(--animation-duration) ease-out var(--animation-delay) forwards mmp-angle-up; } .mmp-splash-screen-star.-star1 { --animation-delay: 0.05s; } .mmp-splash-screen-star.-star2 { --animation-delay: 0.15s; } .mmp-splash-screen-star.-star3 { --animation-delay: 0.25s; } .mmp-splash-screen-live-chat { --animation-duration: 0.75s; --animation-delay: 0.1s; display: none; opacity: 0; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-fade-in; } .mmp-splash-screen-live-chat-dot { --animation-duration: 0.7s; opacity: 0; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-down-bounce; } .mmp-splash-screen-live-chat-dot.-dot1 { --animation-delay: 0.2s; } .mmp-splash-screen-live-chat-dot.-dot2 { --animation-delay: 0.3s; } .mmp-splash-screen-live-chat-dot.-dot3 { --animation-delay: 0.4s; } .mmp-splash-screen-avatar-wrapper { --animation-duration: 0.5s; position: absolute; width: 100px; height: 100px; overflow: hidden; border-radius: 50%; z-index: -1; opacity: 0; display: none; } .a11y-contrast-toggle { visibility: visible; opacity: 0; animation: mmp-fade-in 0.5s ease-in-out 1s forwards; } .mmp-splash-screen-avatar-wrapper.-avatar1 { --animation-delay: 0.3s; top: 0; left: 0; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-fade-in; } .mmp-splash-screen-avatar-wrapper.-avatar2 { --animation-delay: 0.2s; top: -43%; right: 10%; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-fade-in; } .mmp-splash-screen-avatar-wrapper.-avatar3 { --animation-delay: 0.4s; bottom: -37%; left: 10%; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-fade-in; } .mmp-splash-screen-avatar-wrapper.-avatar4 { --animation-delay: 0.1s; bottom: 0; right: 0; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-fade-in; } .mmp-splash-screen-avatar-image { position: absolute; left: 0; top: 1px; width: 100%; opacity: 0; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-slide-up; } .mmp-splash-screen-footer { --animation-duration: 0.8s; --animation-delay: 0.8s; position: absolute; bottom: 0.75rem; width: 90%; margin: 0 auto; display: flex; justify-content: center; align-items: center; flex-direction: column; gap: 0.5rem; opacity: 0; animation: var(--animation-duration) ease-in-out var(--animation-delay) forwards mmp-fade-in; } .mmp-splash-screen-proof { display: flex; justify-content: center; align-items: center; gap: 0.75rem; padding: 0.5rem 1rem; border: 1.5px solid var(--cl-color-border-01); } .mmp-splash-screen-proof-inner { color: var(--cl-color-text-01); } .mmp-splash-screen-proof-label { font-weight: var(--font-weight-demi-bold); line-height: var(--line-height-microheading); margin: 0; font-size: 8px; line-height: normal; } .mmp-splash-screen-proof-description { margin: 0; font-weight: 600; font-size: 0.75rem; line-height: normal; } .mmp-splash-screen-background-arches { position: absolute; background-color: var(--gray-100); left: 0; top: 0; width: 100%; height: 100%; overflow: hidden; z-index: -1; } .mmp-splash-screen-arch { position: absolute; width: 50%; } .mmp-splash-screen-arch.-left { bottom: 0; transform: rotate(180deg); right: 50%; } .mmp-splash-screen-arch.-right { top: 0; left: 50%; } .mmp-splash-screen-arch-path { --animation-duration: 1.5s; --animation-delay: 0.2s; transform: translateY(-63%); fill: var(--gray-90); } @media (max-width: 1365px) { .mmp-splash-screen-arch { width: 675px; } } @media (max-width: 600px) { .mmp-splash-screen-arch { width: 800px; } .mmp-splash-screen-arch.-left { right: 20%; } .mmp-splash-screen-arch.-right { left: 30%; } } @media (min-width: 600px) { .mmp-splash-screen-content { width: 80%; } .mmp-splash-screen-title { font-size: 120px; line-height: 8rem; } [lang="ja"] .mmp-splash-screen-title, [lang="pt"] .mmp-splash-screen-title, [lang="es"] .mmp-splash-screen-title { font-size: 96px; line-height: 5rem; } .mmp-splash-screen-description { font-size: var(--font-size-large); } #mmp-splash-screen-cta { margin-top: 0.5rem; } .mmp-splash-screen-arch-path { transform: translateY(-38%); } .mmp-splash-screen-stars { left: 7%; top: -34%; width: 90px; } .mmp-splash-screen-avatar-wrapper { display: block; } .mmp-splash-screen-avatar-wrapper.-avatar1 { top: -7%; left: -7%; } .mmp-splash-screen-avatar-wrapper.-avatar2 { right: -1%; top: -30%; } .mmp-splash-screen-avatar-wrapper.-avatar3 { bottom: -17%; left: 5%; } .mmp-splash-screen-avatar-wrapper.-avatar4 { bottom: -24%; right: 2%; } .mmp-splash-screen-footer { flex-direction: row; justify-content: space-between; bottom: 3rem; } } @media (max-height: 810px and max-width: 600px) { .mmp-splash-screen-avatar-wrapper.-avatar2, .mmp-splash-screen-avatar-wrapper.-avatar3 { display: block; } } @media (min-width: 900px) { .mmp-splash-screen-title { font-size: 158px; line-height: 10rem; } [lang="ja"] .mmp-splash-screen-title, [lang="pt"] .mmp-splash-screen-title, [lang="es"] .mmp-splash-screen-title { font-size: 124px; line-height: 7rem; } .mmp-splash-screen-arch-path.-left { transform: translateY(-30%); } .mmp-splash-screen-arch-path.-right { transform: translateY(-35%); } .mmp-splash-screen-stars { left: -7%; top: -29%; } .mmp-splash-screen-avatar-wrapper { width: 120px; height: 120px; } .mmp-splash-screen-avatar-wrapper.-avatar1 { top: -5%; left: -20%; } .mmp-splash-screen-avatar-wrapper.-avatar2 { top: -20%; right: -21%; } .mmp-splash-screen-avatar-wrapper.-avatar3 { bottom: -6%; left: -5%; } .mmp-splash-screen-avatar-wrapper.-avatar4 { bottom: -15%; right: -5%; } } @media (min-width: 1200px) { .mmp-splash-screen-stars { left: -25%; top: -18%; } .mmp-splash-screen-live-chat { display: block; position: absolute; right: -36%; z-index: -1; } .mmp-splash-screen-avatar-wrapper.-avatar1 { top: 13%; left: -35%; } .mmp-splash-screen-avatar-wrapper.-avatar2 { top: -13%; right: -34%; } .mmp-splash-screen-avatar-wrapper.-avatar3 { bottom: -3%; left: -17%; } .mmp-splash-screen-avatar-wrapper.-avatar4 { bottom: -14%; right: -15%; } } @media (min-width: 1366px) { .mmp-splash-screen-arch-path.-left, .mmp-splash-screen-arch-path.-right { transform: translateY(-53%); animation: var(--animation-duration) ease-out var(--animation-delay) forwards desktop-arches-grow; } } [data-background="white"] { background: var(--white); } [data-background="teal10"] { background: var(--teal-10); } [data-background="green15"] { background: var(--green-15); } [data-background="teal15"] { background: var(--teal-15); } [data-background="red30"] { background: var(--red-30); } [data-background="purple60"] { background: var(--purple-60); } [data-background="teal05"] { background: var(--teal-05); } [data-background="red20"] { background: var(--red-20); } [data-background="neutral05"] { background: var(--neutral-05); } </style>  <div class="body-container-wrapper"> <div class="body-container"> <div id="make-my-persona" data-mmp-id="" data-ip-address="8.222.208.146" data-language="de" data-page-id="14437252736" data-pdf-styles-url="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/105445007147/1709745432223/_Web_Team_Assets/apps/acquisition-tools/make-my-persona/assets/mmp-pdf-styles.min.css"> </div> <div id="hs_cos_wrapper_mmp_splash_screen" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="mmp-splash-screen"> <div class="mmp-splash-screen-background-arches"> <svg preserveaspectratio="none" viewbox="0 0 500 800" aria-hidden="true" class="mmp-splash-screen-arch -left"> <path id="arch-1" d="M 0 0 h 500 v 500 A 250 250, 0, 0, 1, 0 500 Z" class="mmp-splash-screen-arch-path -left"></path> </svg> <svg 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class="mmp-splash-screen-avatar-wrapper -avatar3" data-background="red30"> <img src="https://www.hubspot.com/hubfs/tools/make-my-persona/avatars-2024/static-avatars/avatar-4.svg" alt="" class="mmp-splash-screen-avatar-image" loading="eager"> </div> <div class="mmp-splash-screen-avatar-wrapper -avatar4" data-background="green15"> <img src="https://www.hubspot.com/hubfs/tools/make-my-persona/avatars-2024/static-avatars/avatar-5.svg" alt="" class="mmp-splash-screen-avatar-image" loading="eager"> </div> <img class="mmp-splash-screen-tools-logo" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/hubspot-tools-logo.svg" alt="HubSpot Tools" width="150" height="29" loading="eager"> <h1 class="mmp-splash-screen-title">Make My Persona</h1> <p class="mmp-splash-screen-description"> Ein Tool von HubSpot zur Erstellung von Buyer-Personas </p> <button id="mmp-splash-screen-cta" data-cy="mmp-splash-cta" type="button" class="cl-button -primary -medium -light"> Meine Persona erstellen </button> </div> <div class="mmp-splash-screen-footer"> <div class="mmp-splash-screen-proof cl-card -container-01 -dark -border"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="22" viewbox="0 0 17 22" fill="none" aria-hidden="true"> <path d="M3.72395 12.7842L0.703086 19.2265C0.60851 19.4212 0.708649 19.5436 1.02576 19.4824L3.48473 18.9483C3.5334 18.9312 3.587 18.9353 3.63248 18.9597C3.67797 18.984 3.71115 19.0263 3.72395 19.0763L4.83105 21.3461C4.93675 21.5909 5.05914 21.6409 5.15372 21.4462L8.3693 14.7035L3.72395 12.7842Z" fill="#DE7818" /> <path d="M13.0369 12.7832L16.0578 19.2255C16.158 19.4202 16.0523 19.5426 15.7351 19.4814L13.2762 18.9473C13.2275 18.9309 13.1742 18.9353 13.1289 18.9595C13.0835 18.9837 13.0503 19.0256 13.0369 19.0753L11.9299 21.3451C11.8242 21.5899 11.7073 21.64 11.6072 21.4452L8.3916 14.7025L13.0369 12.7832Z" fill="#DE7818" /> <path d="M7.47406 16.579C7.47406 16.5846 7.46293 16.579 7.45181 16.579C5.76613 16.3921 4.18574 15.6663 2.94554 14.5095C2.93998 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d="M8.34266 11.5697H9.9656V5.18848H8.34266L6.71973 6.29402V7.69142L8.25864 6.65221H8.34266V11.5697Z" fill="#FFF2B5" /> <path d="M10.2441 2.76465C12.7775 3.36948 14.5859 5.60459 14.6486 8.20844C14.7113 10.8123 13.0125 13.1318 10.5112 13.8579C12.0466 12.684 13.0647 10.6812 13.0647 8.40583C13.0647 6.00249 11.9298 3.90512 10.2441 2.76465Z" fill="white" fill-opacity="0.2" /> <path d="M9.28702 16.5776C9.29258 16.5832 9.30371 16.5776 9.30927 16.5776C11.0395 16.3607 12.6306 15.6653 13.8267 14.5192C13.8322 14.5137 13.8489 14.5081 13.8434 14.5025L13.7043 14.2077C13.6987 14.1966 13.6876 14.2244 13.682 14.2299C12.4915 15.337 10.8336 16.0213 9.13681 16.2272C9.13124 16.2272 9.12012 16.2272 9.12012 16.2327L9.28702 16.5776Z" fill="#B35454" /> </svg> <div class="mmp-splash-screen-proof-inner"> <p class="mmp-splash-screen-proof-label"> PRODUCT HUNT </p> <p class="mmp-splash-screen-proof-description"> Top-Produkt des Tages </p> </div> </div> <div class="mmp-splash-screen-copyright"> <span class="cl-copyright -dark">Copyright © <time>2025</time> HubSpot, Inc.</span> </div> </div> </div> </div></div> <div id="hs_cos_wrapper_module_16772338087975" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772338087975" class="csol-section csol-media-rich-text -white -padding-top-md -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-media-rich-text-grid -rich-text-first -medium-media"> <div class="csol-media-rich-text-media"> <img src="https://www.hubspot.com/hs-fs/hubfs/tools/make-my-persona/make-my-persona-rich-text-image.webp?width=567&height=471&name=make-my-persona-rich-text-image.webp" alt="make-my-persona-rich-text-image" width="567" height="471" loading="lazy" srcset="https://www.hubspot.com/hs-fs/hubfs/tools/make-my-persona/make-my-persona-rich-text-image.webp?width=284&height=236&name=make-my-persona-rich-text-image.webp 284w, https://www.hubspot.com/hs-fs/hubfs/tools/make-my-persona/make-my-persona-rich-text-image.webp?width=567&height=471&name=make-my-persona-rich-text-image.webp 567w, https://www.hubspot.com/hs-fs/hubfs/tools/make-my-persona/make-my-persona-rich-text-image.webp?width=851&height=707&name=make-my-persona-rich-text-image.webp 851w, https://www.hubspot.com/hs-fs/hubfs/tools/make-my-persona/make-my-persona-rich-text-image.webp?width=1134&height=942&name=make-my-persona-rich-text-image.webp 1134w, https://www.hubspot.com/hs-fs/hubfs/tools/make-my-persona/make-my-persona-rich-text-image.webp?width=1418&height=1178&name=make-my-persona-rich-text-image.webp 1418w, https://www.hubspot.com/hs-fs/hubfs/tools/make-my-persona/make-my-persona-rich-text-image.webp?width=1701&height=1413&name=make-my-persona-rich-text-image.webp 1701w" sizes="(max-width: 567px) 100vw, 567px"> </div> <div class="cl-rich-text csol-media-rich-text-rich-text"><h2>Eine Buyer-Persona-Vorlage für jede Kampagne</h2> <p>Das Tool zur Persona-Erstellung von HubSpot gibt Ihnen die Möglichkeit, Ihre Kampagnen effektiver zu gestalten. Bereichern Sie Ihre Segmente mithilfe von Ihnen bekannten Marketingdaten. Erstellen Sie eine Vorlage für eine Buyer-Persona, welche die Besonderheiten Ihres Zielmarktes hervorhebt. Denken Sie, das war‘s schon? HubSpot geht noch einen Schritt weiter. Sie erhalten ein professionell gestaltetes Layout zur Abbildung jeder Persona – mit entsprechender Wirkungskraft. Haben wir schon erwähnt, dass unser Tool außerdem völlig kostenlos ist? Erstellen Sie so viele Online-Personas, wie Sie für Ihre Kampagne benötigen!</p></div></div> </div> </section> </div> <div id="hs_cos_wrapper_module_16772353283223" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772353283223" class="csol-section csol-section-header -light -padding-top-md -padding-bottom-xs"> <div class="csol-section-wrapper"> <h2 class="csol-section-header-heading -large">Häufig gestellte Fragen</h2> </div> </section></div> <div id="hs_cos_wrapper_module_16772335136812" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772335136812" class="csol-section csol-accordion - -basic -contain-in-wrapper -light -padding-top-xs -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-accordion-container"> <div class="cl-accordion -medium -light -basic" data-cl-single="true"> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> User-Persona oder Buyer-Persona? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">Während die Buyer-Persona eine halb-fiktive Darstellung Ihrer idealen Kundin oder Ihres idealen Kunden ist, handelt es sich bei der User-Persona um eine Darstellung der Person, die Ihre Produkte verwendet. Das kann auch auf eine Buyer-Persona zutreffen, ist aber nicht immer der Fall. Bei beiden Personas wird das Profil auf der Grundlage von Marktforschung und echten Daten Ihrer Bestandskundschaft erstellt, wobei es ganz unterschiedlich gestaltet sein kann. In der Regel ist es ein 1- bis 2-seitiges Dokument in Form einer Vorlage, in dem die wichtigsten Details zu den Motivationen, Zielen, Bedürfnissen, Wünschen und Anliegen des Avatars aufgeführt sind.</div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> Wie erstellt man eine Buyer-Persona? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text"><ul> <li>Sammeln Sie eine Reihe von Informationen über die Art von Kundschaft, die Sie ansprechen möchten. Am besten ist es, dabei eine Mischung aus demografischen, verhaltensbezogenen und psychografischen Informationen zu verwenden. Um die nötigen Daten zu erfassen, können Sie Umfragen, Interviews, bestehende kostenpflichtige Datenbanken oder selbst Ihr CRM-System verwenden. Das Wichtigste dabei ist jedoch, auf Details zu achten.</li> <li>Machen Sie sich mit den besonderen Bedürfnissen und Zielen der jeweiligen Kundschaft vertraut, wobei diese authentisch sein müssen.</li> <li>Erstellen Sie Personas, indem Sie beide Arten von Informationen kombinieren, um ein genaues Bild der Benutzenden zu erhalten.</li> <li>Übertragen Sie schließlich das Profil der Persona auf Ihr Produkt und zeigen Sie auf, wie Sie damit Konsumentenprobleme lösen.</li> </ul> <p>Wenn Sie diese Schritte befolgen, wird die Persona, die Sie schaffen, nicht nur passend, sondern auch glaubwürdig sein. Vorlagen für Buyer-Personas haben das Potenzial, diesem Prozess wesentlich mehr Struktur zu verleihen.</p></div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> Warum ist eine Buyer-Persona wichtig? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">Buyer Personas sind wichtig, weil sich dadurch die verschiedenen Arten von Kundschaft, die Ihr Unternehmen ansprechen möchte, segmentieren lassen. Wenn Sie die unterschiedlichen Motivationen, Ziele und Verhaltensweisen Ihrer Zielgruppe verstehen, kann Ihr Marketing eine größere Wirkung und bessere Resonanz erzielen. Infolgedessen kommt es zu mehr Interaktionen mit potenzieller Kundschaft und qualitativ hochwertigeren Leads.</div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> Was ist ein Tool zur Erstellung von Personas? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">Das ist ein Tool, mit dem Sie die wichtigsten Unterschiede zwischen den einzelnen Untergruppen Ihrer Zielgruppe visualisieren können. Damit wird das Zusammenstellen, Entwerfen und Teilen von Avataren wesentlich einfacher, als wenn das manuell geschieht. Solch ein Tool nutzt Vorlagen, ist standardisiert und so konzipiert, dass dabei Ihre Zielgruppe im Mittelpunkt steht.</div></div> </div> </div> </div> </div> </div> </section> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "User-Persona oder Buyer-Persona?", "acceptedAnswer": { "@type": "Answer", "text": "W\u00E4hrend die Buyer-Persona eine halb-fiktive Darstellung Ihrer idealen Kundin oder Ihres idealen Kunden ist, handelt es sich bei der User-Persona um eine Darstellung der Person, die Ihre Produkte verwendet. Das kann auch auf eine Buyer-Persona zutreffen, ist aber nicht immer der Fall. Bei beiden Personas wird das Profil auf der Grundlage von Marktforschung und echten Daten Ihrer Bestandskundschaft erstellt, wobei es ganz unterschiedlich gestaltet sein kann. 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[{"id":"mmp_id","value":null},{"id":"gatrackid","value":null},{"id":"gaclientid","value":null}], "language": "de", "pageId": "14437252736" } </script> <div class="msf-container -light"> <div class="msf-header"> <div class="msf-progress-header"> <div class="msf-progress-bar" aria-hidden="true"></div> <ul class="msf-indicators" aria-label="Schritte"></ul> </div><h2>Geben Sie hier Ihre Daten ein, um Ihre Persona herunterzuladen oder mit anderen zu teilen.</h2></div> <form class="msf" data-theme="light" data-form-id="d593b57c-14f6-4efe-9405-fc7a4249a1e3" data-response-type="inline" data-redirect-url="" data-followup-email-id="" data-display-option="modal" data-smart-content-query-param-key="" data-smart-content-query-param-values="" data-show-all-fields="false" data-should-send-redirect-event="false" data-step="1" data-modal-id="mmp-rff"> </form> </div> </div> </div> </div> </div></div> </div> <div class="footer-container-wrapper"> <script type="text/javascript" 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