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href="/category/resource-topic/mobile" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Mobile</a></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h2>Apple scaling back employees-only virtual care app, says Insider</h2></div></div></div><div class="field field-name-field-subheader field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">The news comes alongside reports that Google is dismantling its health division. </div></div></div><div class="group-author-line field-group-div"><span class="label-inline">By </span><a href="/author/kat-jercich">Kat Jercich</a><div class="field field-name-post-date field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even">August 23, 2021</div></div></div><div class="field field-name-post-time-am-pm field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even">12:00 PM</div></div></div></div></div><div class="field field-name-field-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" class="img-responsive" src="https://www.healthcareitnews.com/sites/hitn/files/iphone_logo_1200_cc_0.jpg" width="1200" height="630" alt="" /><div class="image-field-credits"><p class="rteright">Photo: <a data-v-e1c1f65a="" href="https://www.flickr.com/photos/143842337@N03/30561826556" rel="noopener" target="_blank">Apple Tech iPhone MacBook B&W</a>, <a data-v-e1c1f65a="" href="https://www.flickr.com/photos/143842337@N03" rel="noopener" target="_blank">ThoroughlyReviewed</a>/Flickr, licensed under <a data-v-e1c1f65a="" href="https://creativecommons.org/licenses/by/2.0/?ref=ccsearch&atype=rich" rel="noopener" target="_blank">CC BY 2.0</a></p> </div></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Apple is reportedly reducing a key health division project that employees could use to track fitness goals, manage blood pressure and communicate with primary care clinicians.</p> <p>As reported by <em>Insider</em>'s Blake Dodge, the app, called HealthHabit, is <a href="https://www.businessinsider.com/apple-scaling-back-healthhabit-app-layoffs-2021-8" target="_blank">the biggest project</a> to come from Apple's health clinics following their 2018 acquisition from Crossover Health.</p> <p>Apple did not respond to requests for comment by press time. </p> <p><strong>WHY IT MATTERS </strong></p> <p>HealthHabit served as one of Apple's pilot projects in partnership with AC Wellness, the doctors' group that <a href="https://www.cnbc.com/2018/02/27/apple-launching-medical-clinics-for-employees.html" target="_blank">provides primary care</a> to employees and families.</p> <p>According to Dodge, Apple employees characterized HealthHabit as a potential customer-facing product in the future – if it had first achieved success internally. </p> <p>The strategy was similar to that of Amazon Care, which spun up a primary care app for employees before <a href="https://www.healthcareitnews.com/news/amazon-confirms-nationwide-expansion-telehealth-services" target="_blank">expanding nationwide this year</a>. </p> <p>HealthHabit was also intended to connect employees remotely with AC Wellness clinics if they couldn't get there in person. </p> <p>However, the initiative has been shadowed by questions around efficacy and engagement: <em>The Wall Street Journal</em> <a href="https://www.wsj.com/articles/apple-struggles-in-push-to-make-healthcare-greatest-legacy-11623832200" target="_blank">reported in May</a> that half the people who had downloaded the HealthHabit app had not enrolled in the program. </p> <p>Dodge notes that some of the more than 50 employees spending "a significant amount of time" working on the app will be laid off with severance if they don't find other Apple jobs in the next few weeks. </p> <p>The app could either move forward on a trimmed-down basis or be shut down altogether. Some of the app's functions will move to AC Wellness, said one employee, since the medical group is already providing employee care. </p> <p><strong>THE LARGER TREND</strong></p> <p>The HealthHabit news comes alongside <a href="https://www.mobihealthnews.com/news/google-dismantles-health-division-strategy-overhaul" target="_blank">new reporting</a> that Google will be dismantling its health division. </p> <p>The vertical will no longer function as a unified organization, according to an internal memo obtained by Insider. </p> <p>Dr. David Feinberg, who has led Google's healthcare projects since 2018, announced this past Thursday that he would be stepping into a new role as <a href="https://www.healthcareitnews.com/news/cerner-names-dr-david-feinberg-president-and-ceo" target="_blank">Cerner's president and CEO</a>.</p> <p>"Throughout my career, I’ve been guided by the goal of improving patient health and reducing the complexity of the healthcare system," said Feinberg in a statement. </p> <p><strong>ON THE RECORD </strong> </p> <p>"Apple has been piloting coaching programs for workers with hypertension in tandem with AC Wellness for the past few years, and employees viewed HealthHabit as a logical next step to bring that work to life," reported Dodge.</p> <div style="position: relative; display: block; max-width: 100%;"> <div style="padding-top: 56.25%;"> <iframe allow="encrypted-media" allowfullscreen="" src="https://players.brightcove.net/1824526989001/default_default/index.html?videoId=6267785474001" style="position: absolute; top: 0px; right: 0px; bottom: 0px; left: 0px; width: 100%; height: 100%;"></iframe></div> </div> <p><em>Kat Jercich is senior editor of Healthcare IT News.</em><br /><em>Twitter: <a href="https://twitter.com/kjercich" target="_blank">@kjercich</a></em><br /><em>Email: <a href="http://mailto:kjercich@himss.org" target="_blank">kjercich@himss.org</a></em><br /><em>Healthcare IT News is a HIMSS Media publication.</em></p> </div></div></div><div class="bottom-topics field field-name-field-topic field-type-taxonomy-term-reference field-label-inline clearfix" ><div class="label-inline">Topics: </div><a href="/category/resource-topic/clinical">Clinical</a>, <a href="/category/resource-topic/mobile">Mobile</a>, <a href="/category/resource-topic/population-health">Population Health</a>, <a href="/category/resource-topic/telehealth">Telehealth</a></div><div class="field field-name-more-regional-news field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><section id="block-views-news-block-1" class="block block-views clearfix"> <h2 class="block-title">More regional news</h2> <div class="view view-news view-id-news view-display-id-block_1 view-dom-id-07d7b700b8990785f17d258d7cf6350d"> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first col-md-4"> <div about="/news/commonspirit-partners-u-u-clinical-collaboration" typeof="sioc:Item foaf:Document" class="ds-1col node node-news view-mode-more_regional_news clearfix"> <div class="field field-name-field-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/news/commonspirit-partners-u-u-clinical-collaboration"><img typeof="foaf:Image" class="img-responsive" src="https://www.healthcareitnews.com/sites/hitn/files/styles/230x130/public/doc_nurse_computer_typing_Joos%20Mind_Getty%20Images.jpg?itok=yKXgoeGZ" width="230" height="130" alt="Clinician in scrubs at a hospital computer" title="Clinician in scrubs at a hospital computer" /></a></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h2><a href="/news/commonspirit-partners-u-u-clinical-collaboration">CommonSpirit partners up with U of U for clinical collaboration</a></h2></div></div></div><div class="group-subtitle-info">By <div class="field-name-field-author" ><a href="/author/andrea-fox">Andrea Fox</a></div><div class="field field-name-post-date field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even">November 22, 2024</div></div></div></div></div> </div> <div class="views-row views-row-2 views-row-even col-md-4"> <div about="/news/himsscast-care-provider-or-tool-when-and-why-patients-ai" typeof="sioc:Item foaf:Document" class="ds-1col node node-news view-mode-more_regional_news clearfix"> <div class="field field-name-field-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/news/himsscast-care-provider-or-tool-when-and-why-patients-ai"><img typeof="foaf:Image" class="img-responsive" src="https://www.healthcareitnews.com/sites/hitn/files/styles/230x130/public/HIMSSCast_1_2_0_9.jpg?itok=orxw5C7D" width="230" height="130" alt="Stethoscope on an iPad" title="Stethoscope on an iPad" /></a></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h2><a href="/news/himsscast-care-provider-or-tool-when-and-why-patients-ai">HIMSSCast: Care provider or tool? 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