Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State | International Journal of Entrepreneurship, Business and Creative Economy

<!DOCTYPE html> <html lang="en-US" xml:lang="en-US"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State | International Journal of Entrepreneurship, Business and Creative Economy </title> <meta name="generator" content="Open Journal Systems 3.2.1.4"> Entrepreneurship, Business, Creative Economy <link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" /> <meta name="DC.Creator.PersonalName" content="Samuel G Etuk"/> <meta name="DC.Creator.PersonalName" content="Nse-Obong Augustine Udoh"/> <meta name="DC.Creator.PersonalName" content="Nfawa Erasmus Usani"/> <meta name="DC.Date.created" scheme="ISO8601" content="2024-07-30"/> <meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2024-01-28"/> <meta name="DC.Date.issued" scheme="ISO8601" content="2024-07-30"/> <meta name="DC.Date.modified" scheme="ISO8601" content="2024-07-30"/> <meta name="DC.Description" xml:lang="en" content="Entrepreneurial marketing has become increasingly popular in the fields of entrepreneurship and marketing, as well as among organizations aiming to obtain a competitive edge. In practice, small and medium-sized enterprises (SMEs) in Akwa Ibom State, Nigeria, generally see entrepreneurial marketing as an appealing and efficient marketing strategy motivated by the desire to make the most of their unique strengths. These SMEs are involved in the sale of products and services. This study aimed to investigate the influence of entrepreneurial marketing on the performance of small and medium-scale enterprises in Akwa Ibom State. The sample size for the study was 400, determined using the Taro Yamane formula. The proxies for entrepreneurial marketing were considered jointly as customer orientation, entrepreneurial orientation, and innovation orientation. The researchers adopted a survey research design. A structured questionnaire was designed to obtain data from 400 SME owners. We also adopted a simple random technique for this study. We tested the combined hypothesis using multiple regression analyses. The study revealed a significant influence of customer orientation, entrepreneurial orientation, and innovation orientation on the performance of small and medium-scale enterprises in Akwa Ibom State. In conclusion, this study empirically provides evidence of the influence of entrepreneurial marketing on SME performance. SMEs can improve their performance by embracing the entrepreneurial marketing philosophy. Based on these conclusions and findings, the researchers recommended that SMEs in Akwa Ibom State improve their customer orientation to understand their customers better."/> <meta name="DC.Format" scheme="IMT" content="application/pdf"/> <meta name="DC.Identifier" content="2137"/> <meta name="DC.Identifier.pageNumber" content="170-185"/> <meta name="DC.Identifier.DOI" content="10.31098/ijebce.v4i2.2137"/> <meta name="DC.Identifier.URI" content="https://journals.researchsynergypress.com/index.php/ijebce/article/view/2137"/> <meta name="DC.Language" scheme="ISO639-1" content="en"/> <meta name="DC.Rights" content="Copyright (c) 2024 Samuel G Etuk, Nse-Obong Augustine Udoh, Nfawa Erasmus Usani"/> <meta name="DC.Rights" content="https://creativecommons.org/licenses/by-nc/4.0"/> <meta name="DC.Source" content="International Journal of Entrepreneurship, Business and Creative Economy"/> <meta name="DC.Source.ISSN" content="2775-3085"/> <meta name="DC.Source.Issue" content="2"/> <meta 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page_article"> <nav class="cmp_breadcrumbs" role="navigation" aria-label="You are here:"> <ol> <li> <a href="https://journals.researchsynergypress.com/index.php/ijebce/index"> Home </a> <span class="separator">/</span> </li> <li> <a href="https://journals.researchsynergypress.com/index.php/ijebce/issue/archive"> Archives </a> <span class="separator">/</span> </li> <li> <a href="https://journals.researchsynergypress.com/index.php/ijebce/issue/view/135"> Vol. 4 No. 2 (2024): July </a> <span class="separator">/</span> </li> <li class="current" aria-current="page"> <span aria-current="page"> Articles </span> </li> </ol> </nav> <article class="obj_article_details"> <h1 class="page_title"> Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State </h1> <div class="row"> <div class="main_entry"> <section class="item authors"> <h2 class="pkp_screen_reader">Authors</h2> <ul class="authors"> <li> <span class="name"> Samuel G Etuk </span> <span class="affiliation"> University of Uyo, Nigeria </span> <span class="orcid"> <a href="https://orcid.org/0000-0002-2046-5783" target="_blank"> https://orcid.org/0000-0002-2046-5783 </a> </span> </li> <li> <span class="name"> Nse-Obong Augustine Udoh </span> <span class="affiliation"> University of Uyo, Nigeria </span> </li> <li> <span class="name"> Nfawa Erasmus Usani </span> <span class="affiliation"> University of Uyo, Nigeria </span> <span class="orcid"> <a href="https://orcid.org/0000-0002-9873-6248" target="_blank"> https://orcid.org/0000-0002-9873-6248 </a> </span> </li> </ul> </section> <section class="item doi"> <h2 class="label"> <i class="fa fa-external-link-square" style="margin: 0 0.25rem 0 0" aria-hidden="true"></i> DOI: </h2> <span class="value"> <a href="https://doi.org/10.31098/ijebce.v4i2.2137"> https://doi.org/10.31098/ijebce.v4i2.2137 </a> </span> </section> <section class="item keywords"> <h2 class="label"> Keywords: </h2> <span class="value"> Entrepreneurial marketing, Customer orientation, Entrepreneurial orientation, Innovation orientation, Performance of Small and Medium Scale Enterprise </span> </section> <section class="item abstract"> <h2 class="label">Abstract</h2> <p>Entrepreneurial marketing has become increasingly popular in the fields of entrepreneurship and marketing, as well as among organizations aiming to obtain a competitive edge. In practice, small and medium-sized enterprises (SMEs) in Akwa Ibom State, Nigeria, generally see entrepreneurial marketing as an appealing and efficient marketing strategy motivated by the desire to make the most of their unique strengths. These SMEs are involved in the sale of products and services. This study aimed to investigate the influence of entrepreneurial marketing on the performance of small and medium-scale enterprises in Akwa Ibom State. The sample size for the study was 400, determined using the Taro Yamane formula. The proxies for entrepreneurial marketing were considered jointly as customer orientation, entrepreneurial orientation, and innovation orientation. The researchers adopted a survey research design. A structured questionnaire was designed to obtain data from 400 SME owners. We also adopted a simple random technique for this study. We tested the combined hypothesis using multiple regression analyses. The study revealed a significant influence of customer orientation, entrepreneurial orientation, and innovation orientation on the performance of small and medium-scale enterprises in Akwa Ibom State. In conclusion, this study empirically provides evidence of the influence of entrepreneurial marketing on SME performance. SMEs can improve their performance by embracing the entrepreneurial marketing philosophy. Based on these conclusions and findings, the researchers recommended that SMEs in Akwa Ibom State improve their customer orientation to understand their customers better.</p> </section> <div class="item downloads_chart"> <h3 class="label"> Downloads </h3> <div class="value"> <canvas class="usageStatsGraph" data-object-type="Submission" data-object-id="2137"></canvas> <div class="usageStatsUnavailable" data-object-type="Submission" data-object-id="2137"> Download data is not yet available. </div> </div> </div>  <a href="https://plu.mx/plum/a/?doi=10.31098/ijebce.v4i2.2137" class="plumx-details" data-hide-when-empty="false" ></a>  </div> <div class="entry_details"> <div class="item cover_image"> <div class="sub_item"> <a href="https://journals.researchsynergypress.com/index.php/ijebce/issue/view/135"> <img src="https://journals.researchsynergypress.com/public/journals/7/cover_issue_135_en_US.png" alt=""> </a> </div> </div> <div class="item galleys"> <h2 class="pkp_screen_reader"> Downloads </h2> <ul class="value galleys_links"> <li> <a title="Download PDF Full Text" class="obj_galley_link pdf" href="https://journals.researchsynergypress.com/index.php/ijebce/article/view/2137/1401"> PDF </a> </li> </ul> </div> <div class="item published"> <h2 class="label"> Article Metrics </h2> <ul class="value galleys_links"> <li> <span class="fa fa-download"></span> 0 times </li> <li> <span class="fa fa-eye"></span> 0 times </li> </ul> </div> <div class="item published"> <section class="sub_item"> <h2 class="label"> <i class="fa fa-calendar"></i> Published </h2> <div class="value"> <span>July 30, 2024</span> </div> </section> </div>  <div class="item issue"> <section class="sub_item"> <h2 class="label"> <i class="fa fa-quote-left" aria-hidden="true"></i> Citation Check </h2> <span class="__dimensions_badge_embed__" data-doi="10.31098/ijebce.v4i2.2137"data-legend="medium_circle"></span> <script async src="https://badge.dimensions.ai/badge.js" charset="utf-8"></script> </section> </div>  <div class="item citation"> <section class="sub_item citation_display"> <h2 class="label"> How to Cite </h2> <div class="value"> <div id="citationOutput" role="region" aria-live="polite"> <div class="csl-bib-body"> <div class="csl-entry">Etuk, S. 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text-align: center; height: 15px;"><strong><span style="font-size: small;">4</span></strong></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">Number of Issues :</span></td> <td style="width: 25%; text-align: center; height: 15px;"><strong>8</strong></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">Number of Articles :</span></td> <td style="width: 25%; text-align: center; height: 15px;"><strong>53</strong></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">Number of Reviewers :</span></td> <td style="width: 25%; text-align: center; height: 15px;"><strong>16</strong></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">Number of Contributors :</span></td> <td style="width: 25%; text-align: center; height: 15px;"><strong>134</strong></td> </tr> <tr style="height: 15.525px;"> <td style="width: 75%; height: 15.525px;"><span style="font-size: small;">Contributing Countries :</span></td> <td style="width: 25%; text-align: center; height: 15.525px;"><strong>12</strong></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">No.of Scopus Citations:</span></td> <td style="width: 25%; text-align: center; height: 15px;"><a href="https://journals.researchsynergypress.com/index.php/ijebce/scopus"><strong>19</strong></a></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">No.of Google Citations:</span></td> <td style="width: 25%; text-align: center; height: 15px;"><a href="https://scholar.google.com/citations?hl=id&authuser=1&user=IDydSBIAAAAJ"><strong>180</strong></a></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">Google h-index :</span></td> <td style="width: 25%; text-align: center; height: 15px;"><a href="https://scholar.google.com/citations?hl=id&authuser=1&user=IDydSBIAAAAJ"><strong>7</strong></a></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">Google i10-index :</span></td> <td style="width: 25%; text-align: center; height: 15px;"><a href="https://scholar.google.com/citations?hl=id&authuser=1&user=IDydSBIAAAAJ"><strong>4</strong></a></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">ICV :</span></td> <td style="width: 25%; text-align: center; height: 15px;"><a href="https://journals.indexcopernicus.com/search/details?id=125114"><strong>82.67</strong></a></td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">Abstract Views :</span></td> <td style="width: 25%; text-align: center; height: 15px;"> </td> </tr> <tr style="height: 15px;"> <td style="width: 75%; height: 15px;"><span style="font-size: small;">PDF Download :</span></td> <td style="width: 25%; text-align: center; height: 15px;"> </td> </tr> </tbody> </table> <p><span style="font-size: x-small;"><strong>UPDATE: </strong>November 1, 2024</span></p> </div> </div> </div> </div> <div class="pkp_structure_footer_wrapper" role="contentinfo"> <a id="pkp_content_footer"></a> <div class="pkp_structure_footer"> <div class="pkp_footer_content"> <p><strong>PUBLISHED BY:<br /></strong></p> <p><strong>STIE SURAKARTA & RESEARCH SYNERGY FOUNDATION</strong></p> <p><strong>International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE). </strong></p> <p>Mailing Address: <br />Sekolah Tinggi Ilmu Ekonomi Surakarta <br />Jl. 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Entrepreneurial Marketing and Performance of Small and Medium Scale Enterprises in Akwa Ibom State | International Journal of Entrepreneurship, Business and Creative Economy