CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head > <meta charset="UTF-8" /> <script> var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}}); </script> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Karl Pierburg discusses how technology fuels the fan experience at Mercedes-Benz Stadium - Stadium Tech Report</title> <link rel="canonical" href="http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Karl Pierburg discusses how technology fuels the fan experience at Mercedes-Benz Stadium - Stadium Tech Report" /> <meta property="og:description" content="With its futuristic design, its telescoping roof and its first-of-the-kind circular video board, Mercedes-Benz Stadium in Atlanta was the state of the art for stadium technology when it opened in 2017. Seven years later, the venue is still keeping pace, adding and improving its fan-facing technologies to ensure that customers attending its multiple big-time events […]" /> <meta property="og:url" content="http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/" /> <meta property="og:site_name" content="Stadium Tech Report" /> <meta property="article:publisher" content="https://www.facebook.com/people/Stadium-Tech-Report/100064134728362/" /> <meta property="article:modified_time" content="2024-10-14T20:15:29+00:00" /> <meta property="og:image" content="http://172.30.0.8/wp-content/uploads/2024/10/STR-podcast-feature-karl-pierburg.png" /> <meta property="og:image:width" content="840" /> <meta property="og:image:height" content="540" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@stadiumtechrpt" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="8 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/","url":"http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/","name":"Karl Pierburg discusses how technology fuels the fan experience at Mercedes-Benz Stadium - Stadium Tech Report","isPartOf":{"@id":"https://stadiumtechreport.com/#website"},"primaryImageOfPage":{"@id":"http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/#primaryimage"},"image":{"@id":"http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/#primaryimage"},"thumbnailUrl":"https://stadiumtechreport.com/wp-content/uploads/2024/10/STR-podcast-feature-karl-pierburg.png","datePublished":"2024-10-14T20:11:09+00:00","dateModified":"2024-10-14T20:15:29+00:00","breadcrumb":{"@id":"http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/#primaryimage","url":"https://stadiumtechreport.com/wp-content/uploads/2024/10/STR-podcast-feature-karl-pierburg.png","contentUrl":"https://stadiumtechreport.com/wp-content/uploads/2024/10/STR-podcast-feature-karl-pierburg.png","width":840,"height":540,"caption":"Karl Pierburg"},{"@type":"BreadcrumbList","@id":"http://172.30.0.8/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://stadiumtechreport.com/"},{"@type":"ListItem","position":2,"name":"Podcasts","item":"https://stadiumtechreport.com/podcasts/"},{"@type":"ListItem","position":3,"name":"Karl Pierburg discusses how technology fuels the fan experience at Mercedes-Benz Stadium"}]},{"@type":"WebSite","@id":"https://stadiumtechreport.com/#website","url":"https://stadiumtechreport.com/","name":"Stadium Tech Report","description":"","publisher":{"@id":"https://stadiumtechreport.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://stadiumtechreport.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://stadiumtechreport.com/#organization","name":"Stadium Tech Report","url":"https://stadiumtechreport.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://stadiumtechreport.com/#/schema/logo/image/","url":"https://stadiumtechreport.com/wp-content/uploads/2024/02/str-logo.png","contentUrl":"https://stadiumtechreport.com/wp-content/uploads/2024/02/str-logo.png","width":252,"height":65,"caption":"Stadium Tech Report"},"image":{"@id":"https://stadiumtechreport.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/people/Stadium-Tech-Report/100064134728362/","https://twitter.com/stadiumtechrpt","https://www.linkedin.com/company/stadium-tech-report/"]}]}</script>  <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link href='https://fonts.gstatic.com' crossorigin rel='preconnect' /> <link rel="alternate" type="application/rss+xml" title="Stadium Tech Report » Feed" href="https://stadiumtechreport.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Stadium Tech Report » Comments Feed" href="https://stadiumtechreport.com/comments/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/stadiumtechreport.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.4.3"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83e\udef1\ud83c\udffb\u200d\ud83e\udef2\ud83c\udfff","\ud83e\udef1\ud83c\udffb\u200b\ud83e\udef2\ud83c\udfff")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <link rel='stylesheet' id='str-aperture-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/style.css?ver=0.5.0' media='all' /> <style id='str-aperture-inline-css'> a, .entry-title a:focus, .entry-title a:hover, .genesis-nav-menu a:focus, .genesis-nav-menu a:hover, .genesis-nav-menu .current-menu-item > a, .genesis-nav-menu .sub-menu .current-menu-item > a:focus, .genesis-nav-menu .sub-menu .current-menu-item > a:hover, .menu-toggle:focus, .menu-toggle:hover, .sub-menu-toggle:focus, .sub-menu-toggle:hover { color: #11b2eb; } button:focus, button:hover, input[type="button"]:focus, input[type="button"]:hover, input[type="reset"]:focus, input[type="reset"]:hover, input[type="submit"]:focus, input[type="submit"]:hover, input[type="reset"]:focus, input[type="reset"]:hover, input[type="submit"]:focus, input[type="submit"]:hover, .site-container div.wpforms-container-full .wpforms-form input[type="submit"]:focus, .site-container div.wpforms-container-full .wpforms-form input[type="submit"]:hover, .site-container div.wpforms-container-full .wpforms-form button[type="submit"]:focus, .site-container div.wpforms-container-full .wpforms-form button[type="submit"]:hover, .button:focus, .button:hover { background-color: #11b2eb; color: #333333; } @media only screen and (min-width: 960px) { .genesis-nav-menu > .menu-highlight > a:hover, .genesis-nav-menu > .menu-highlight > a:focus, .genesis-nav-menu > .menu-highlight.current-menu-item > a { background-color: #11b2eb; color: #333333; } } .wp-custom-logo .site-container .custom-logo-link { aspect-ratio: 350/65; } </style> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://stadiumtechreport.com/wp-includes/css/dist/block-library/style.min.css?ver=6.4.3' media='all' /> <style id='create-block-str-custom-ads-block-style-inline-css'> .wp-block-create-block-str-custom-ads-block{background-color:#fff;color:#000;padding:2px} </style> <style id='create-block-str-random-ads-block-style-inline-css'> .wp-block-create-block-str-random-ads-block{background-color:#fff;color:#000;padding:2px}.random-leader-img{width:100%} </style> <style id='create-block-str-sponsored-ads-block-style-inline-css'> .wp-block-create-block-str-random-ads-block{background-color:#fff;color:#000;padding:2px}.random-leader-img{width:100%}#sponsored-ad-img{margin-bottom:40px;width:100%} </style> <style id='create-block-str-customblocks-audioplayer-style-inline-css'> .str-customblocks-audioplayer{align-items:center;background-color:#154a8b;color:#fff;display:flex;margin-top:25px;padding:16px 24px} </style> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--theme-primary: #11b2eb;--wp--preset--color--theme-secondary: #11b2eb;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 12px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 20px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--normal: 18px;--wp--preset--font-size--larger: 24px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='kiwi-icomoon-css' href='https://stadiumtechreport.com/wp-content/plugins/kiwi-social-share/assets/vendors/icomoon/style.css?ver=2.1.7' media='all' /> <link rel='stylesheet' id='genesis-sample-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/lib/gen/genesis-sample.css?ver=1725635681' media='all' /> <link rel='stylesheet' id='str-aperture-fonts-css' href='https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,400i,600,700&display=swap' media='all' /> <link rel='stylesheet' id='dashicons-css' href='https://stadiumtechreport.com/wp-includes/css/dashicons.min.css?ver=6.4.3' media='all' /> <link rel='stylesheet' id='ampthink-custom-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/assets/css/ampthink-custom.css?ver=1725635680' media='all' /> <link rel='stylesheet' id='str-home-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/assets/css/str-home.css?ver=1725635680' media='all' /> <link rel='stylesheet' id='str-from-customizer-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/assets/compiled-css/from-customizer.css?ver=1725635681' media='all' /> <link rel='stylesheet' id='str-for-matthew-to-copy-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/assets/css/temp/for-matthew-to-copy.css?ver=1725635680' media='all' /> <link rel='stylesheet' id='str-flat-styles-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/assets/compiled-css/prod/final.css?ver=1725635681' media='all' /> <link rel='stylesheet' id='str-new-finney-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/assets/css/temp/new-finney.css?ver=1725635680' media='all' /> <link rel='stylesheet' id='str-new-matthew-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/assets/css/temp/new-matthew.css?ver=1725635680' media='all' /> <link rel='stylesheet' id='str-new-david-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/assets/css/temp/new-david.css?ver=1725635680' media='all' /> <link rel='stylesheet' id='slick-style-css' href='https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.9.0/slick.min.css?ver=test' media='all' /> <link rel='stylesheet' id='slick-theme-css' href='https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.9.0/slick-theme.min.css?ver=test' media='all' /> <link rel='stylesheet' id='str-aperture-gutenberg-css' href='https://stadiumtechreport.com/wp-content/themes/str-aperture/lib/gutenberg/front-end.css?ver=0.5.0' media='all' /> <style id='str-aperture-gutenberg-inline-css'> .gb-block-post-grid .gb-post-grid-items h2 a:hover { color: #11b2eb; } .site-container .wp-block-button .wp-block-button__link { background-color: #11b2eb; } .wp-block-button .wp-block-button__link:not(.has-background), .wp-block-button .wp-block-button__link:not(.has-background):focus, .wp-block-button .wp-block-button__link:not(.has-background):hover { color: #333333; } .site-container .wp-block-button.is-style-outline .wp-block-button__link { color: #11b2eb; } .site-container .wp-block-button.is-style-outline .wp-block-button__link:focus, .site-container .wp-block-button.is-style-outline .wp-block-button__link:hover { color: #34d5ff; } .site-container .has-small-font-size { font-size: 12px; } .site-container .has-normal-font-size { font-size: 18px; } .site-container .has-large-font-size { font-size: 20px; } .site-container .has-larger-font-size { font-size: 24px; } .site-container .has-theme-primary-color, .site-container .wp-block-button .wp-block-button__link.has-theme-primary-color, .site-container .wp-block-button.is-style-outline .wp-block-button__link.has-theme-primary-color { color: #11b2eb; } .site-container .has-theme-primary-background-color, .site-container .wp-block-button .wp-block-button__link.has-theme-primary-background-color, .site-container .wp-block-pullquote.is-style-solid-color.has-theme-primary-background-color { background-color: #11b2eb; } .site-container .has-theme-secondary-color, .site-container .wp-block-button .wp-block-button__link.has-theme-secondary-color, .site-container .wp-block-button.is-style-outline .wp-block-button__link.has-theme-secondary-color { color: #11b2eb; } .site-container .has-theme-secondary-background-color, .site-container .wp-block-button .wp-block-button__link.has-theme-secondary-background-color, .site-container .wp-block-pullquote.is-style-solid-color.has-theme-secondary-background-color { background-color: #11b2eb; } </style> <script src="https://stadiumtechreport.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://stadiumtechreport.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.9.0/slick.min.js?ver=test" id="slick-script-js"></script> <link rel="https://api.w.org/" href="https://stadiumtechreport.com/wp-json/" /><link rel="alternate" type="application/json" href="https://stadiumtechreport.com/wp-json/wp/v2/podcasts/61009" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://stadiumtechreport.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.4.3" /> <link rel='shortlink' href='https://stadiumtechreport.com/?p=61009' /> <link rel="alternate" type="application/json+oembed" href="https://stadiumtechreport.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fstadiumtechreport.com%2Fpodcasts%2Fkarl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://stadiumtechreport.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fstadiumtechreport.com%2Fpodcasts%2Fkarl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium%2F&format=xml" /> <script> document.documentElement.className = document.documentElement.className.replace('no-js', 'js'); </script> <style> .no-js img.lazyload { display: none; } figure.wp-block-image img.lazyloading { min-width: 150px; } .lazyload, .lazyloading { opacity: 0; } .lazyloaded { opacity: 1; transition: opacity 400ms; transition-delay: 0ms; } </style>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-T24QMGBBVC&l=beehiveDataLayer"></script> <script> window.beehiveDataLayer = window.beehiveDataLayer || []; function beehive_ga() {beehiveDataLayer.push(arguments);} beehive_ga('js', new Date()) beehive_ga('config', 'G-T24QMGBBVC', { 'anonymize_ip': false, 'allow_google_signals': false, }) </script> <link rel="icon" href="https://stadiumtechreport.com/wp-content/uploads/2024/02/cropped-str-favicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://stadiumtechreport.com/wp-content/uploads/2024/02/cropped-str-favicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://stadiumtechreport.com/wp-content/uploads/2024/02/cropped-str-favicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://stadiumtechreport.com/wp-content/uploads/2024/02/cropped-str-favicon-270x270.png" /> <style id="wp-custom-css"> div#copy-url-link { cursor: pointer; } .super-feature .wp-block-cover.parallax-container.image-parallax.d-flex.position-relative.align-items-end { /* background-image: url('https://dev.stadiumtechreport.com/wp-content/uploads/2024/01/FanExpressEntry-1.jpeg'); */ background-attachment: fixed; background-position: center; background-repeat: no-repeat; background-size: cover; height: 100%; width: 100%; max-height:1000px; } #featured-area.super-feature { max-height:700px; } #featured-area.super-feature img { visibility: hidden; } .related-story .yarpp-related a { font: inherit; font-weight: 600; } .related-story .entry-title { font-weight: 600 !important; } .entry-category-name, .featured-reports .article-body h3, .more-reports-title, .more-reports .report-info { font-weight: 600; } .more-reports .report { padding-top:20px; } .single-category-feature:not(.single-super-feature) div#featured-area { height: auto; max-height: none; } .single-category-feature:not(.single-super-feature) div#featured-area { margin: 0 auto 20px; } .single-category-feature:not(.single-super-feature) .site-inner:before { display: block; position: absolute; background: #eee; height: 450px; width: 100%; margin-top: -50px; } .home div.site-inner { max-width: 1400px; padding: 0 32px; } .home div.site-inner .content-sidebar-wrap { max-width: 100%; padding: 0; } .home-wrap { padding: 0; } .search .site-inner .entry-title { font-weight: 600; } .search .entry-content { padding-left: 0; width: 320px; flex-basis: 320px; } .search article .entry-header { width: auto; flex: 1; } p.entry-meta { font-size: var(--meta-text); } .featured-reports .article-body h2 a:hover, #report_downloads_archive .alm-title a:hover, .podcasts .entry-title-link:hover { border-bottom: 0; } a.featured-report-download-btn:hover { color: white; } .more-reports .report-info { padding-top: 0; } .slick-prev:before { color: black; content: url(https://ampthink-fonts.s3.us-west-2.amazonaws.com/str-icons/chevron-left.svg) !important; } .slick-next:before { color: black; content: url(https://ampthink-fonts.s3.us-west-2.amazonaws.com/str-icons/chevron-right.svg) !important; } .archive .single-post-category-name { margin: 0; } #featured-area .featured-image-container .wrap { max-width: 960px; } #featured-providers-container .wrap { padding: 0 32px; } aside .gform_wrapper.gravity-theme .gform_footer input { background: var(--str-light-blue); opacity: 1; border:0; } .featured-reports .article-body h2 a:hover, #report_downloads_archive .alm-title a:hover, .podcasts .entry-title-link:hover { color: var(--str-light-blue); } .featured-report-download-btn:hover, .coming-soon-download:hover, aside .gform_wrapper.gravity-theme .gform_footer input:hover { background: var(--str-dark-blue); } .alm-listing:after { display: none !important; } .post-type-archive-podcasts article.podcasts { width: 100%; } /* .post-type-archive .content { flex-basis: calc(100% - 364px); width: calc(100% - 364px); } */ /*share links */ .single ul.kiwi-article-bar li a, div#copy-url-link { height: 35px; padding: 5px; } div#copy-url-link:hover { -webkit-transition: all .2s; transition: all .2s; transform: scale(1.15); } @media screen and (max-width: 1140px) { .nav-primary #nav_menu-4 { max-width: 1400px; width: 100%; padding: 0 32px; justify-content: space-between; } .nav-primary section#nav_menu-4, .nav-primary section .widget-wrap { width: 100%; } .nav-primary .widget.widget_block#block-13 { min-width: 220px; } #featured-area.super-feature img { visibility: visible; } .single-category-feature div#featured-area { height: 500px; } .post-type-archive-podcasts .featured-image { margin: 0; height: auto; width: 100%; } .post-type-archive article.podcasts .entry-content { flex: 1; } .post-type-archive article.podcasts .entry-header { flex: 2; } .post-type-archive .content { flex-basis: calc(100% - 364px); width: calc(100% - 364px); } .single.single-category-news .site-inner .content-sidebar-wrap .article-header { max-width: 40%; } .single.single-category-news .site-inner .content-sidebar-wrap img.featured-image { max-width: 100%; max-height: 100%; } .single.single-category-news .site-inner .content-sidebar-wrap .article-header { width: 50%; } .page-id-46 .entry-content figure img { width: 200px; } .single-category-feature.single-super-feature div#featured-area.super-feature { margin-top: 60px; } } @media screen and (max-width: 992px) { .single-category-feature.single-super-feature div#featured-area.super-feature { margin-top: 0px; } .post-type-archive .content ,aside#genesis-sidebar-primary { flex-basis: 100%; width:100%; } .single.single-category-news .site-inner .content-sidebar-wrap .article-header { max-width: 100%; width: 100%; } .home div.site-inner { max-width: 100%; padding: 0 4%; } .single-category-feature.single-super-feature div#featured-area.super-feature { display: flex; flex-direction: column; } #featured-area, .single-category-feature div#featured-area { max-height: none; height: auto; } .single-category-feature.single-super-feature div#featured-area.super-feature #featured-providers-container { text-align: center; margin:20px auto; } .single-category-feature.single-super-feature div#featured-area.super-feature #featured-providers-container #featured-providers { text-align: left; } .single-category-feature:not(.single-super-feature) div#featured-area { margin: 0; margin-bottom: 20px; width: 100%; } .single-category-feature:not(.single-super-feature) #featured-area .featured-image-container figcaption { padding: 4px 0 !important; } #featured-area.super-feature { max-height:none; } #featured-area.super-feature img { visibility: visible; } .search .entry-content { width: 100%; padding: 0; } body .site-container { /* overflow-x: hidden; */ } #featured-area .featured-image-container .wrap { max-width: 100%; } #featured-providers-container .wrap { padding: 0; } .gfield--type-html img { max-height: 100px; } .gfield--type-html img { max-height: 100px; } .gfield--type-section h3.gsection_title { display: none; } .gform_wrapper.gravity-theme .gfield--type-section .gsection_description { padding-top: 0; margin-top: 0; } .gform_wrapper.gravity-theme .gfield input.large { margin-bottom: 0; } .post-type-archive article.podcasts .entry-header { flex: 1; } .post-type-archive-podcasts .featured-image { margin:0; } #gform_fields_5 .gfield { width: 100%; } .post-type-archive article.podcasts .entry-header{ flex-basis: 100%; } .page-id-46 .entry-content figure img { width: 160px; } } @media screen and (max-width: 600px) { #featured-area div#featured-providers { min-width: 0; width: 100%; min-width: 100px; padding: 10px 15px; } .single-category-feature:not(.single-super-feature) .featured-image-container .wrap { padding:0; } } </style> </head> <body class="podcasts-template-default single single-podcasts postid-61009 wp-custom-logo wp-embed-responsive content-sidebar genesis-breadcrumbs-hidden genesis-footer-widgets-visible no-js first-block-core-paragraph"> <script> //<![CDATA[ (function() { var c = document.body.classList; c.remove('no-js'); c.add('js'); })(); //]]> </script> <div class="site-container"><ul class="genesis-skip-link"><li><a href="#genesis-nav-primary" class="screen-reader-shortcut"> Skip to primary navigation</a></li><li><a href="#genesis-content" class="screen-reader-shortcut"> Skip to main content</a></li><li><a href="#genesis-sidebar-primary" class="screen-reader-shortcut"> Skip to primary sidebar</a></li><li><a href="#genesis-footer-widgets" class="screen-reader-shortcut"> Skip to footer</a></li></ul><div class="mobile-nav-container"><a href="https://stadiumtechreport.com/" class="custom-logo-link" rel="home"><img class="mobile-header-img lazyload" data-src="https://stadiumtechreport.com/wp-content/uploads/2023/09/str-full-logo-white.png" alt="str header" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img class="mobile-header-img" src="https://stadiumtechreport.com/wp-content/uploads/2023/09/str-full-logo-white.png" alt="str header" /></noscript></a></div><header class="site-header"><div class="wrap"><div class="title-area"><a href="https://stadiumtechreport.com/" class="custom-logo-link" rel="home"><img width="252" height="65" data-src="https://stadiumtechreport.com/wp-content/uploads/2024/02/str-logo.png" class="custom-logo lazyload" alt="Stadium Tech Report" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="252" height="65" src="https://stadiumtechreport.com/wp-content/uploads/2024/02/str-logo.png" class="custom-logo" alt="Stadium Tech Report" decoding="async" /></noscript></a><p class="site-title">Stadium Tech Report</p><div class="todays-date">February 17th, 2025</div></div><div class="widget-area header-widget-area"><section id="search-3" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://stadiumtechreport.com/" role="search"><label class="search-form-label screen-reader-text" for="searchform-1">Search this website</label><input class="search-form-input" type="search" name="s" id="searchform-1" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://stadiumtechreport.com/?s={s}"></form></div></section> </div></div></header><nav id="genesis-nav-primary" class="nav-primary genesis-responsive-menu subheader-nav"><div class="wrap"><section id="nav_menu-4" class="widget widget_nav_menu"><div class="widget-wrap"><nav class="menu-header-menu-container" aria-label="Menu"><ul id="menu-header-menu" class="menu"><li id="menu-item-12" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-12"><a href="https://stadiumtechreport.com">Home</a></li> <li id="menu-item-60" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-60"><a href="/podcasts">Podcasts</a></li> <li id="menu-item-61" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-61"><a href="/report-downloads">Report Downloads</a></li> <li id="menu-item-62" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-62"><a href="https://stadiumtechreport.com/contact-us/">Contact</a></li> </ul></nav></div></section> <section id="search-2" class="widget widget_search"><div class="widget-wrap"><form class="search-form" method="get" action="https://stadiumtechreport.com/" role="search"><label class="search-form-label screen-reader-text" for="searchform-2">Search this website</label><input class="search-form-input" type="search" name="s" id="searchform-2" placeholder="Search this website"><input class="search-form-submit" type="submit" value="Search"><meta content="https://stadiumtechreport.com/?s={s}"></form></div></section> <section id="block-13" class="widget widget_block"><div class="widget-wrap"><div class="social-links"><a href="https://twitter.com/stadiumtechrpt" target="_blank" rel="noreferrer noopener" class="fa-brands fa-x-twitter" style="background-color:black;"></a><a href="https://www.linkedin.com/company/stadium-tech-report" target="_blank" rel="noreferrer noopener" class="fa-brands fa-linkedin-in"></a></div></div></section> </div></nav><div class="site-inner"><div class="content-sidebar-wrap"><main class="content" id="genesis-content"><div class="single-post-category-name">STR Podcast</div><article class="post-61009 podcasts type-podcasts status-publish has-post-thumbnail category-editorial tag-aifi tag-atlanta-falcons tag-atlanta-united tag-checkout-free-concessions tag-evolv tag-facial-authenication tag-facial-ticketing tag-karl-pierburg tag-mercedes-benz-stadium tag-paul-kapustka tag-self-serve-beverage-technology tag-stadium-tech-report-podcast tag-wicket entry" aria-label="Karl Pierburg discusses how technology fuels the fan experience at Mercedes-Benz Stadium"><header class="entry-header"><h1 class="entry-title">Karl Pierburg discusses how technology fuels the fan experience at Mercedes-Benz Stadium</h1> <p class="entry-meta"><time class="entry-time">October 14, 2024</time></p> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https://soundcloud.com/kaps-141519465/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium?si=a5afd9c30ef44e89a003ec5b24fc04a2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=false"></iframe></header><div class="entry-content"><div class="entry-content-wrap"><div class="featured-image"><img alt="" data-src="https://stadiumtechreport.com/wp-content/uploads/2024/10/STR-podcast-feature-karl-pierburg-716x540.png" data-object-fit="cover" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img class="" alt="" src="https://stadiumtechreport.com/wp-content/uploads/2024/10/STR-podcast-feature-karl-pierburg-716x540.png" data-object-fit="cover" /></noscript><figcaption class="wp-element-caption podcast-image-caption"><em>Karl Pierburg</em></figcaption></div><div class="podcast-about"><p>With its futuristic design, its telescoping roof and its first-of-the-kind circular video board, Mercedes-Benz Stadium in Atlanta was the state of the art for stadium technology when it opened in 2017. Seven years later, the venue is still keeping pace, adding and improving its fan-facing technologies to ensure that customers attending its multiple big-time events are getting the best of their event-day experience.</p> <p>Our guest today on the Stadium Tech Report podcast is Karl Pierburg, senior vice president and chief technology officer for the Atlanta Falcons, who will bring us up to date on the latest tech deployments at Mercedes-Benz Stadium, including a big bet on biometrics, and why keeping at the forefront is critical for a good fan experience. Only on the Stadium Tech Report podcast!</p> </div> <p>With its futuristic design, its telescoping roof and its first-of-the-kind circular video board, Mercedes-Benz Stadium in Atlanta was the state of the art for stadium technology when it opened in 2017. Seven years later, the venue is still keeping pace, adding and improving its fan-facing technologies to ensure that customers attending its multiple big-time events are getting the best of their event-day experience.</p> <p>Our guest on the Stadium Tech Report podcast is Karl Pierburg, senior vice president and chief technology officer for the Atlanta Falcons, who will bring us up to date on the latest tech deployments at Mercedes-Benz Stadium, including a big bet on biometrics, and why keeping at the forefront is critical for a good fan experience. Only on the Stadium Tech Report podcast!</p> <h3 class="wp-block-heading">The busiest major event stadium in the world?</h3> <p>Before we got to asking Karl any questions about technology, we did ask him to talk a bit about the challenge of just keeping Mercedes-Benz Stadium running, with all the major events the building hosts — from Atlanta Falcons and Atlanta United FC games to many major SEC college football games alongside all the major entertainment acts that visit.</p> <p>“We consider ourselves the busiest major event stadium in the world,” Pierburg said, estimating that some 3 million guests per year attend events at Mercedes-Benz Stadium. With only a fraction of those being repeat guests like season ticket holders for the Falcons or United, Pierburg said the ongoing challenge for the less-frequent visitors is to “really to convert them into fans of MBS and get them back in the stadium and really make a great impression on them. That’s a ton of fun.”</p> <p>One of the main ways Mercedes-Benz Stadium creates a positive fan experience is through technology, which Pierburg said is never deployed just because it’s cool.</p> <p>“Tech for tech’s sake isn’t something we do,” Pierburg said. “Everything that we put in place is really there to do one thing and that’s to take care of the fans that come to our stadium.”</p> <h3 class="wp-block-heading">Greeted at the door by new technology</h3> <p>For our discussion, I asked Pierburg to track the stadium technology as a fan would encounter it on a visit to a game or a concert. As part of the team’s desire to “welcome” fans to the venue, Pierburg said the Falcons took an early and focused look at two of the main entry friction points, security scanning and ticket verification.</p> <p>“We really want to create that experience where coming to our stadium is just like going to your friend’s house to to watch a game,” Pierburg said. “Security was one of the ones that we said, hey, this is a spot where we can really implement technology and process and create a much better fan experience while creating an overall safer venue and also kind of achieving a couple of other organizational goals.”</p> <p>Even before the Covid pandemic hit, Pierburg said the Falcons were talking to walk-through <a href="https://stadiumtechreport.com/feature/security-scanners-market-report-evolv-technology-off-to-fast-start-in-walk-through-security-scanners-market/">security scanning manufacturer Evolv</a>, while also bringing in executives from the team security and fan experience departments, as well as the local police and the Georgia Bureau of Investigations to the discussion.</p> <p><a href="https://podcasts.apple.com/us/podcast/stadium-tech-report-podcast/id1101372970?mt=2">Subscribe to the Stadium Tech Report podcast on iTunes!</a></p> <p>“We were just making sure that if we’re touching something as sensitive as security, we’re doing our homework and we’re bringing people in and we’re getting thoughts from everybody involved,” Pierburg said. </p> <p>After conducting some small trials of the Evolv technology at some premium seating gates, Pierburg said the Falcons were able to reduce the “touch” rate for security scanning — where they would have to stop a fan during entry to check an item or a scan warning — from approximately 90 percent (using legacy magnetometers) to 12 percent using the Evolv systems.</p> <p>With some fine tuning, the Falcons have now rolled out the Evolv systems stadium-wide, where Pierburg said fans “Don’t take anything out of their pockets, and they don’t have to break stride. And it’s been great.”</p> <h3 class="wp-block-heading">Facial authentication helps speed ticketing and concessions</h3> <p>One thing that many stadiums have learned after deploying Evolv systems for security is that while they might have eliminated one bottleneck, they could also be creating another one if the venue positioned security before ticket verification.</p> <p>“We definitely had a pretty good idea that once we kind of opened up the aperture on security, we were going to get slammed at the turnstiles,” Pierburg said. “So we took a kind of holistic look at how do we help people get through the ticketing now more efficiently?”</p> <p>Part of that process involved making sure that the entry turnstiles could accept ticket verification from all the major systems, including NFC (near-field communications), Apple Wallet and Google Wallet, Pierburg said. The team also did what it could to ensure that fans were educated to download their tickets before entry so they could be ready for the verification process.</p> <p>And then as another step, the Falcons were one of the first large venues to test <a href="https://stadiumtechreport.com/feature/facial-authentication-looking-like-a-winner-for-stadium-applications/">facial authentication ticketing technology</a> from a startup called Wicket. A quick explanation of how the Wicket system works is: At a stadium, fans must pre-enroll in a team ticketing program where they link their face (via a selfie) to their ticketing account. Then at the venue, registered fans use a special entry lane where they face up to a tablet computer, which quickly recognizes them and authorizes all the tickets that person has purchased. Most stadiums that have implemented such systems say that the process is generally much faster than hand-held or podium-based ticket scanning systems.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="683" data-src="http://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-1024x683.jpg" alt="" class="wp-image-33035 lazyload" data-srcset="https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-1024x683.jpg 1024w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-300x200.jpg 300w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-768x512.jpg 768w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-1536x1024.jpg 1536w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-2048x1366.jpg 2048w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-280x187.jpg 280w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" width="1024" height="683" src="http://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-1024x683.jpg" alt="" class="wp-image-33035" srcset="https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-1024x683.jpg 1024w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-300x200.jpg 300w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-768x512.jpg 768w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-1536x1024.jpg 1536w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-2048x1366.jpg 2048w, https://stadiumtechreport.com/wp-content/uploads/2023/10/FalconsWicket1-scaled-1-280x187.jpg 280w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript><figcaption class="wp-element-caption"><em>Fans using facial authentication systems to enter Mercedes-Benz Stadium in Atlanta. Credit: AJ Reynolds/Atlanta Falcons </em></figcaption></figure> <p>With the Wicket system, Pierburg said, “you basically walk up to an iPad. The iPad greets you. It says, hey, Karl, thanks for coming. You have four tickets. Do you want to use them all? Yes. And you and all three of your guests just walk into the stadium.” That type of interaction, Pierburg said, seemed like it would appeal to a large segment of the team’s fan base, so the Falcons started testing it in different situations.</p> <p>“To provide a great experience to our guests, that technology had to work, and it had to work correctly,” Pierburg said. “It couldn’t have a bias about not recognizing any one demographic, age, race, or gender. So we did a lot of pilots, did a lot of testing in low light, high light, we brought some twins in, had people with masks on — we had a lot of fun trying to fake it out and trick it.”</p> <p>Pierburg said the team continually tested and worked closely with Wicket over a couple years to really figure out the best ways to implement the system, to combine the technology with security and how the gates for both should be placed for optimum flow. While Pierburg said the team will never force fans to use biometric systems for entry, they are currently seeing about an 8 percent take rate at games for the Wicket ticketing process, almost to the team’s goal of 10 percent.</p> <p>While the multiple entries to Mercedes-Benz Stadium mean that the venue doesn’t see the backup that other stadiums might, Pierburg said approximately 40 percent of the season ticket holders have at least enrolled in the system. It’s all part of ensuring a better fan experience, Pierburg said.</p> <p>“We tried to do a great job holistically around the building and making sure that however you enter, we get you in fast,” Pierburg said. “And this is just one of those means.”</p> <h3 class="wp-block-heading">Helping fans get food and drink faster</h3> <p>Once inside the stadium, fans at Mercedes-Benz Stadium are also greeted by technology designed to get them food and drink in a faster manner. One way is by the several checkout-free stands the Falcons have deployed, using technology from <a href="https://www.stadiumtechreport.com/news/aifi-adds-checkout-free-store-with-draft-beer-at-atlantas-mercedes-benz-stadium/">checkout-free startup AiFi</a>. At those stands, fan scan a payment system at entry, grab the items they want and leave, with payment taking place later online.</p> <p>The Falcons are also testing technology from a company called Spirited which provides <a href="http://Subscribe to the Stadium Tech Report podcast on iTunes!">self-service cocktail machines </a>that also use facial authentication systems (which verify age as well as payment) to speed up transactions. While recognizing that not all fans will want to jump through some hoops for concessions transactions, Pierburg said that by putting in some forward-looking systems, the team allows all fans to benefit from shorter wait times that result from dispersing fans to the different stands.</p> <p>“We say if you’re not comfortable with [new technology], don’t use it. We’ve got a ton of different ways for you to get what you want. We’re just trying to to provide choices, and some of those choices will take the pressure off of the other areas for people that aren’t comfortable doing that.”</p> <h3 class="wp-block-heading">Finding more ways to keep fans happy</h3> <p>Even though the Falcons and Mercedes-Benz Stadium are among the leaders in use of venue technology, Pierburg said the focus on the fan experience keeps the team looking for more ways to use technology to improve a visit to their house.</p> <p>“The event you came here to do, be it a Falcons game, a Atlanta United game, a concert, college football, whatever it is, you’re coming for that,” Pierburg said. “You’re really not coming to park. You’re not coming to wait in line. You want food, but you don’t want to start waiting for it. Our job is to kind of make sure we’ve cataloged those pain points, identified those, and then we find ways to research what are the ones that are really keeping our fans from enjoying this experience, and then see if there’s something we can do there.”</p> <h3 class="wp-block-heading" style="font-size:14px;font-style:normal;font-weight:800">MORE STR PODCASTS</h3> <p style="font-size:14px">STR Podcast: <a href="https://stadiumtechreport.com/podcasts/amazons-jon-jenkins-discusses-stadium-strategies-successes-for-just-walk-out-stores/">Amazon’s Jon Jenkins discusses stadium strategies, successes for ‘Just Walk Out’ stores</a></p> <p style="font-size:14px">STR Podcast: <a href="https://stadiumtechreport.com/podcasts/oak-view-group-cto-katee-lapoff-discusses-tech-strategy-from-a-multi-venue-perspective/">Oak View Group CTO Katee LaPoff discusses tech strategy from a multi-venue perspective</a></p> <p style="font-size:14px">STR Podcast: <a href="https://stadiumtechreport.com/editorial/str-podcast-aramarks-alicia-woznicki-talks-about-the-tech-revolution-in-concessions/">Aramark’s Alicia Woznicki talks about the tech revolution in concessions</a></p> <p style="font-size:14px">STR Podcast: <a href="https://stadiumtechreport.com/editorial/str-podcast-zippin-ceo-krishna-motukuri-touts-the-power-of-checkout-free-technology/">Zippin CEO Krishna Motukuri touts the power of checkout-free technology</a></p> <p></p> <div class="credits"><div class="credits-title">Credits</div><div class="credits-content"><h6>Technical production for the Stadium Tech Report podcast is led by Creative Director Dan Grimsley, and Digital Designer Jackie Nguyen. Web and design work is by John David. All contents of the Stadium Tech Report podcast are copyright, Stadium Tech Report. Audio, video and print content may not be re-used without the express written consent of Stadium Tech Report.</h6> </div></div><div class="share-story-icons container pt-4"><p>Share this story</p><div class="share-story-wrapper"><ul class="kiwi-article-bar rect kiwi-article-bar-fit" data-tracking="true" data-tracking-container="shortcode-bar"><li><a data-class="popup" data-network="facebook" class="kiwi-nw-facebook" href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Fstadiumtechreport.com%2Fpodcasts%2Fkarl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium%2F" target="_blank" rel="nofollow"><span class="kicon-facebook"></span> </a></li><li><a data-class="popup" data-network="twitter" class="kiwi-nw-twitter" href="https://twitter.com/intent/tweet?text=Karl%20Pierburg%20discusses%20how%20technology%20fuels%20the%20fan%20experience%20at%20Mercedes-Benz%20Stadium&url=https%3A%2F%2Fstadiumtechreport.com%2Fpodcasts%2Fkarl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium%2F&via=stadiumtechrpt" target="_blank" rel="nofollow"><span class="kicon-twitter"></span> </a></li><li><a data-class="popup" data-network="linkedin" class="kiwi-nw-linkedin" href="https://linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fstadiumtechreport.com%2Fpodcasts%2Fkarl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium%2F&title=Karl+Pierburg+discusses+how+technology+fuels+the+fan+experience+at+Mercedes-Benz+Stadium" target="_blank" rel="nofollow"><span class="kicon-linkedin"></span> </a></li></ul><div id="copy-url-link" class="copy-url-link"><i class="fa-solid fa-link"></i></div></div><div class="copy-toast-container"><div id="copy_link_toast" class="copy_link_toast">Link copied</div></div><script> document.addEventListener("DOMContentLoaded", function(event) { document.getElementById("copy-url-link").addEventListener("click", copyCurrentUrlToClipboard); function copyCurrentUrlToClipboard() { var currentUrl = window.location.href; navigator.clipboard.writeText(currentUrl).then(function() { // On success, show the toast var toast = document.getElementById("copy_link_toast"); toast.style.display = "block"; // Hide the toast after 3 seconds setTimeout(function() { toast.style.display = "none"; }, 3000); }).catch(err => { console.error("Failed to copy URL: ", err); }); } }); </script></div></div></div><footer class="entry-footer"><p class="entry-meta"><span class="entry-categories">Filed Under: <a href="https://stadiumtechreport.com/category/editorial/" rel="category tag">Editorial</a></span> <span class="entry-tags">Tagged With: <a href="https://stadiumtechreport.com/tag/aifi/" rel="tag">AiFi</a>, <a href="https://stadiumtechreport.com/tag/atlanta-falcons/" rel="tag">Atlanta Falcons</a>, <a href="https://stadiumtechreport.com/tag/atlanta-united/" rel="tag">Atlanta United</a>, <a href="https://stadiumtechreport.com/tag/checkout-free-concessions/" rel="tag">checkout-free concessions</a>, <a href="https://stadiumtechreport.com/tag/evolv/" rel="tag">Evolv</a>, <a href="https://stadiumtechreport.com/tag/facial-authenication/" rel="tag">Facial Authenication</a>, <a href="https://stadiumtechreport.com/tag/facial-ticketing/" rel="tag">Facial ticketing</a>, <a href="https://stadiumtechreport.com/tag/karl-pierburg/" rel="tag">Karl Pierburg</a>, <a href="https://stadiumtechreport.com/tag/mercedes-benz-stadium/" rel="tag">Mercedes-Benz Stadium</a>, <a href="https://stadiumtechreport.com/tag/paul-kapustka/" rel="tag">Paul Kapustka</a>, <a href="https://stadiumtechreport.com/tag/self-serve-beverage-technology/" rel="tag">self-serve beverage technology</a>, <a href="https://stadiumtechreport.com/tag/stadium-tech-report-podcast/" rel="tag">Stadium Tech Report Podcast</a>, <a href="https://stadiumtechreport.com/tag/wicket/" rel="tag">Wicket</a></span></p></footer></article></main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar" id="genesis-sidebar-primary"><h2 class="genesis-sidebar-title screen-reader-text">Primary Sidebar</h2><div class="subscribe-buttons"><div class="subscribe-title">SUBSCRIBE TO STR PODCAST</div><a class="subscribe-button" href="https://podcasts.apple.com/us/podcast/stadium-tech-report-podcast/id1101372970" target="_blank"><img data-src="https://stadiumtechreport.com/wp-content/uploads/2024/01/applepod.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://stadiumtechreport.com/wp-content/uploads/2024/01/applepod.jpg"/></noscript></a><a class="subscribe-button" href="https://soundcloud.com/kaps-141519465" target="_blank"><img data-src="https://stadiumtechreport.com/wp-content/uploads/2024/01/soundcloudpod.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://stadiumtechreport.com/wp-content/uploads/2024/01/soundcloudpod.jpg"/></noscript></a></div><div class="podcast-hosts"><div class="hosts-title">Your Host</div><div class="host"><div class="host-image headshot"><img data-src="https://stadiumtechreport.com/wp-content/uploads/2023/11/host-paul-150x150.png" class="headshot-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://stadiumtechreport.com/wp-content/uploads/2023/11/host-paul-150x150.png" class="headshot-img"/></noscript></div><div class="host-info"><div class="host-name">Paul Kapustka</div><div class="host-position">Editor in Chief - Stadium Tech Report</div></div></div></div><hr/><section id="gform_widget-3" class="widget gform_widget"><div class="widget-wrap"><link rel='stylesheet' id='gform_basic-css' href='https://stadiumtechreport.com/wp-content/plugins/gravityforms/assets/css/dist/basic.min.css?ver=2.8.5' media='all' /> <link rel='stylesheet' id='gform_theme_components-css' href='https://stadiumtechreport.com/wp-content/plugins/gravityforms/assets/css/dist/theme-components.min.css?ver=2.8.5' media='all' /> <link rel='stylesheet' id='gform_theme_ie11-css' href='https://stadiumtechreport.com/wp-content/plugins/gravityforms/assets/css/dist/theme-ie11.min.css?ver=2.8.5' media='all' /> <link rel='stylesheet' id='gform_theme-css' href='https://stadiumtechreport.com/wp-content/plugins/gravityforms/assets/css/dist/theme.min.css?ver=2.8.5' media='all' /> <script src="https://stadiumtechreport.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2" id="wp-polyfill-inert-js"></script> <script src="https://stadiumtechreport.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.14.0" id="regenerator-runtime-js"></script> <script src="https://stadiumtechreport.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0" id="wp-polyfill-js"></script> <script src="https://stadiumtechreport.com/wp-includes/js/dist/dom-ready.min.js?ver=392bdd43726760d1f3ca" id="wp-dom-ready-js"></script> <script src="https://stadiumtechreport.com/wp-includes/js/dist/hooks.min.js?ver=c6aec9a8d4e5a5d543a1" id="wp-hooks-js"></script> <script src="https://stadiumtechreport.com/wp-includes/js/dist/i18n.min.js?ver=7701b0c3857f914212ef" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script src="https://stadiumtechreport.com/wp-includes/js/dist/a11y.min.js?ver=7032343a947cfccf5608" id="wp-a11y-js"></script> <script defer='defer' src="https://stadiumtechreport.com/wp-content/plugins/gravityforms/js/jquery.json.min.js?ver=2.8.5" id="gform_json-js"></script> <script id="gform_gravityforms-js-extra"> var gform_i18n = {"datepicker":{"days":{"monday":"Mo","tuesday":"Tu","wednesday":"We","thursday":"Th","friday":"Fr","saturday":"Sa","sunday":"Su"},"months":{"january":"January","february":"February","march":"March","april":"April","may":"May","june":"June","july":"July","august":"August","september":"September","october":"October","november":"November","december":"December"},"firstDay":1,"iconText":"Select date"}}; var gf_legacy_multi = []; var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled"},"vars":{"images_url":"https:\/\/stadiumtechreport.com\/wp-content\/plugins\/gravityforms\/images"}}; var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https:\/\/stadiumtechreport.com\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/stadiumtechreport.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"2515300ab0b676539412327f4d60a231","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}}; </script> <script defer='defer' src="https://stadiumtechreport.com/wp-content/plugins/gravityforms/js/gravityforms.min.js?ver=2.8.5" id="gform_gravityforms-js"></script> <script defer='defer' src="https://stadiumtechreport.com/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=2.8.5" id="gform_placeholder-js"></script> <script type="text/javascript"></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_3' > <div class='gform_heading'> <p class='gform_description'>You can unsubscribe at any time. By signing up you are agreeing to our <a href="https://dev.stadiumtechreport.com/terms-of-service/">Terms of Use</a> and <a href="https://dev.stadiumtechreport.com/privacy/">Privacy Policy</a>.</p> </div><form method='post' enctype='multipart/form-data' id='gform_3' action='/podcasts/karl-pierburg-discusses-how-technology-fuels-the-fan-experience-at-mercedes-benz-stadium/' data-formid='3' novalidate> <div class='gform-body gform_body'><div id='gform_fields_3' class='gform_fields top_label form_sublabel_above description_below'><div id="field_3_6" class="gfield gfield--type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_above gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_3_6" ><img data-src="http://dev.stadiumtechreport.com/wp-content/uploads/2023/07/white-logo.png" alt="str sign up logo" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="http://dev.stadiumtechreport.com/wp-content/uploads/2023/07/white-logo.png" alt="str sign up logo" /></noscript></div><div id="field_3_4" class="gfield gfield--type-section gsection field_sublabel_above gfield--has-description field_description_below gfield_visibility_visible" data-js-reload="field_3_4" ><h3 class="gsection_title"></h3><div class='gsection_description' id='gfield_description_3_4'>Stay up to date on our latest news, analysis, commentary, podcasts and long-form reports.</div></div><div id="field_3_1" class="gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_above gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_3_1" ><label class='gfield_label gform-field-label' for='input_3_1'>Email<span class="gfield_required"><span class="gfield_required gfield_required_text">(Required)</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_1' id='input_3_1' type='email' value='' class='large' placeholder='Enter Your Email Address:' aria-required="true" aria-invalid="false" /> </div></div><div id="field_3_5" class="gfield gfield--type-text gfield--width-full field_sublabel_above gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_3_5" ><label class='gfield_label gform-field-label' for='input_3_5'>Name</label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_3_5' type='text' value='' class='large' placeholder='Enter Your First & Last Name' aria-invalid="false" /> </div></div><div id="field_3_7" class="gfield gfield--type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_above gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_3_7" ></div><div id="field_3_8" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_above gfield--has-description field_description_below gfield_visibility_visible" data-js-reload="field_3_8" ><label class='gfield_label gform-field-label' for='input_3_8'>Email</label><div class='ginput_container'><input name='input_8' id='input_3_8' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_3_8'>This field is for validation purposes and should be left unchanged.</div></div></div></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_3' class='gform_button button' value='Sign Up' onclick='if(window["gf_submitting_3"]){return false;} if( !jQuery("#gform_3")[0].checkValidity || jQuery("#gform_3")[0].checkValidity()){window["gf_submitting_3"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_3"]){return false;} if( !jQuery("#gform_3")[0].checkValidity || jQuery("#gform_3")[0].checkValidity()){window["gf_submitting_3"]=true;} jQuery("#gform_3").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_3' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='3' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_3' value='WyJbXSIsImY3NTgxYzUwNmRkYTg1ZDRjMTg1NTE4YzNjMGE5M2MzIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_3' id='gform_target_page_number_3' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_3' id='gform_source_page_number_3' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script> gform.initializeOnLoaded( function() {gformInitSpinner( 3, 'https://stadiumtechreport.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery('#gform_ajax_frame_3').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_3');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_3').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_3').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_3').val();gformInitSpinner( 3, 'https://stadiumtechreport.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [3, current_page]);window['gf_submitting_3'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_3').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [3]);window['gf_submitting_3'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_3').text());}, 50);}else{jQuery('#gform_3').append(contents);if(window['gformRedirect']) {gformRedirect();}} const gformWrapperDiv = document.getElementById( "gform_wrapper_3" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_3"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_3" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [3, current_page] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 3, currentPage: current_page } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); </script> </div></section> <section id="block-18" class="widget widget_block"><div class="widget-wrap"> <div class="wp-block-create-block-str-sponsored-ads-block"><div class="str-ad-sponsored"><div><p style="color:#11b2eb;font-size:16px;font-style:italic;font-weight:600;margin-bottom:0">Sponsored</p><a id="sponsored-ad-link" href="https://jmawireless.com/jma-app/" target="_blank" rel="noopener"><img decoding="async" id="sponsored-ad-img" src="https://dev.stadiumtechreport.com/?p=32250" class="random-sponsored-img" alt="JMA 2023"/></a></div></div></div> </div></section> </aside></div></div><div class="before-footer"><div class="wrap"><section id="categories-2" class="widget widget_categories"><div class="widget-wrap"><h4 class="widget-title widgettitle">Post Categories:</h4> <nav aria-label="Post Categories:"> <ul> <li class="cat-item cat-item-6"><a href="https://stadiumtechreport.com/category/editorial/">Editorial</a> </li> <li class="cat-item cat-item-5"><a href="https://stadiumtechreport.com/category/feature/">Feature</a> </li> <li class="cat-item cat-item-1"><a href="https://stadiumtechreport.com/category/news/">News</a> </li> <li class="cat-item cat-item-1509"><a href="https://stadiumtechreport.com/category/feature/sponsored/">Sponsored</a> </li> <li class="cat-item cat-item-86"><a href="https://stadiumtechreport.com/category/survey/">Survey</a> </li> <li class="cat-item cat-item-39"><a href="https://stadiumtechreport.com/category/uncategorized/">Uncategorized</a> </li> </ul> </nav></div></section> </div></div><div class="footer-widgets" id="genesis-footer-widgets"><h2 class="genesis-sidebar-title screen-reader-text">Footer</h2><div class="wrap"><div class="widget-area footer-widgets-1 footer-widget-area"><section id="media_image-2" class="widget widget_media_image"><div class="widget-wrap"><img width="252" height="65" data-src="https://stadiumtechreport.com/wp-content/uploads/2023/07/str-logo.png" class="image wp-image-10 attachment-full size-full lazyload" alt="" style="max-width: 100%; height: auto;" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="252" height="65" src="https://stadiumtechreport.com/wp-content/uploads/2023/07/str-logo.png" class="image wp-image-10 attachment-full size-full" alt="" style="max-width: 100%; height: auto;" decoding="async" /></noscript></div></section> <section id="block-11" class="widget widget_block"><div class="widget-wrap"><div class="social-links"><a href="https://twitter.com/stadiumtechrpt" target="_blank" rel="noreferrer noopener" class="fa-brands fa-x-twitter" style="background-color:black;"></a><a href="https://www.linkedin.com/company/stadium-tech-report" target="_blank" rel="noreferrer noopener" class="fa-brands fa-linkedin-in"></a><a href="mailto:info@stadiumtechreport.com" class="fa fa-envelope"></a></div></div></section> </div><div class="widget-area footer-widgets-2 footer-widget-area"><section id="nav_menu-3" class="widget widget_nav_menu"><div class="widget-wrap"><h3 class="widgettitle widget-title">Site Map</h3> <nav class="menu-site-map-container" aria-label="Site Map"><ul id="menu-site-map" class="menu"><li id="menu-item-24" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-24"><a href="https://stadiumtechreport.com/">Home</a></li> <li id="menu-item-26" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26"><a href="/podcasts">Podcasts</a></li> <li id="menu-item-25" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-25"><a href="/reports">Reports</a></li> </ul></nav></div></section> </div><div class="widget-area footer-widgets-3 footer-widget-area"><section id="nav_menu-2" class="widget widget_nav_menu"><div class="widget-wrap"><h3 class="widgettitle widget-title">Company</h3> <nav class="menu-company-container" aria-label="Company"><ul id="menu-company" class="menu"><li id="menu-item-57" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-57"><a href="https://stadiumtechreport.com/about-us/">About Us</a></li> <li id="menu-item-55" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55"><a href="https://stadiumtechreport.com/team/">Team</a></li> <li id="menu-item-54" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54"><a href="https://stadiumtechreport.com/sponsorships/">Sponsorships</a></li> <li id="menu-item-56" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-56"><a href="https://stadiumtechreport.com/contact-us/">Contact Us</a></li> <li id="menu-item-58" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-privacy-policy menu-item-58"><a rel="privacy-policy" href="https://stadiumtechreport.com/privacy/">Privacy Policy</a></li> <li id="menu-item-53" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-53"><a href="https://stadiumtechreport.com/terms-of-service/">Terms of Service</a></li> </ul></nav></div></section> </div></div></div><footer class="site-footer"><div class="wrap"><p>© 2025 Stadium Tech Report</p></div></footer></div><link rel='stylesheet' id='kiwi_social_sharing-frontend-css' href='https://stadiumtechreport.com/wp-content/plugins/kiwi-social-share/assets/css/frontend.min.css?ver=2.1.7' media='all' /> <script src="https://stadiumtechreport.com/wp-includes/js/hoverIntent.min.js?ver=1.10.2" id="hoverIntent-js"></script> <script src="https://stadiumtechreport.com/wp-content/themes/genesis/lib/js/menu/superfish.min.js?ver=1.7.10" id="superfish-js"></script> <script src="https://stadiumtechreport.com/wp-content/themes/genesis/lib/js/menu/superfish.args.min.js?ver=3.5.0" id="superfish-args-js"></script> <script src="https://stadiumtechreport.com/wp-content/themes/genesis/lib/js/skip-links.min.js?ver=3.5.0" id="skip-links-js"></script> <script id="str-aperture-responsive-menu-js-extra"> var genesis_responsive_menu = {"mainMenu":"Menu","menuIconClass":"dashicons-before dashicons-menu","subMenu":"Submenu","subMenuIconClass":"dashicons-before dashicons-arrow-down-alt2","menuClasses":{"others":[".nav-primary"]}}; </script> <script src="https://stadiumtechreport.com/wp-content/themes/genesis/lib/js/menu/responsive-menus.min.js?ver=1.1.3" id="str-aperture-responsive-menu-js"></script> <script src="https://stadiumtechreport.com/wp-content/plugins/wp-smush-pro/app/assets/js/smush-lazy-load.min.js?ver=3.16.0" id="smush-lazy-load-js"></script> <script src="https://stadiumtechreport.com/wp-content/plugins/kiwi-social-share/assets/js/kiwi.min.js?ver=2.1.7" id="kiwi_social_sharing-kiwi-js"></script> <script src="https://stadiumtechreport.com/wp-content/plugins/kiwi-social-share/assets/js/frontend.min.js?ver=2.1.7" id="kiwi_social_sharing-frontend-js"></script> <script defer='defer' src="https://stadiumtechreport.com/wp-content/plugins/gravityforms/assets/js/dist/utils.min.js?ver=50c7bea9c2320e16728e44ae9fde5f26" id="gform_gravityforms_utils-js"></script> <script defer='defer' src="https://stadiumtechreport.com/wp-content/plugins/gravityforms/assets/js/dist/vendor-theme.min.js?ver=54e7080aa7a02c83aa61fae430b9d869" id="gform_gravityforms_theme_vendors-js"></script> <script id="gform_gravityforms_theme-js-extra"> var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"2515300ab0b676539412327f4d60a231"}}},"hmr_dev":"","public_path":"https:\/\/stadiumtechreport.com\/wp-content\/plugins\/gravityforms\/assets\/js\/dist\/"}; </script> <script defer='defer' src="https://stadiumtechreport.com/wp-content/plugins/gravityforms/assets/js/dist/scripts-theme.min.js?ver=bab19fd84843dabc070e73326d787910" id="gform_gravityforms_theme-js"></script> <script src="https://stadiumtechreport.com/wp-content/plugins/str-custom-blocks/build/str-sponsored-ads-block/view.js?ver=eb8054ef4ce2ada497ae" id="create-block-str-sponsored-ads-block-view-script-js" defer data-wp-strategy="defer"></script> <script> gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 3) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); </script> <script> gform.initializeOnLoaded( function() { const gformWrapperDiv = document.getElementById( "gform_wrapper_3" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_3"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_3" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [3, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 3, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); </script> </body></html>