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Google鈥檚 New Requirement for Consent Mode in AdWords: What You Need to Know - Blog - Professional Website Design, Graphic Design & Print
<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8" /> <title>Google鈥檚 New Requirement for Consent Mode in AdWords: What You Need to Know - Blog - Professional Website Design, Graphic Design & Print</title> <base href="https://www.digitalflare.co.uk/" /> <!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-Y4QWG6HDGH"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-Y4QWG6HDGH'); </script> <meta name="google-site-verification" content="lNpDtBVg7ED7n4j6odnTcZOADLKWUXkPqaGbw4hP27k" /> <meta name="description" content="" /> <meta name="keywords" content="" /> <link rel="stylesheet" type="text/css" href="css/reset.css" /> <link rel="stylesheet" type="text/css" href="css/generic.css" /> <link rel="stylesheet" type="text/css" href="css/font-awesome-4.7.0/css/font-awesome.min.css" /> <meta name="viewport" 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href="contact.php">Contact<span>Say hello!</span></a></li> </ul> </div> </div> </div> </div> <div id="page_wrapper"> <!-- page header --> <div id="page_header"> <div class="page_width"> <h1>Google鈥檚 New Requirement for Consent Mode in AdWords: What You Need to Know</h1> </div> </div> <!-- end page header --> <div class="top_spacing page_width clear"> <div class="clear"> <div id="blog_left"> <div class="blog_header"> <ul class="blog_cat_list clear"> <li>From</li> <li><a href="blog.php?category=16">DigitalFlare News</a></li><li><a href="blog.php?category=22">Search Engine Optimisation</a></li> </ul> </div> <div id="blog_content" class="cms"> <p>Google has introduced a new requirement for users of Google AdWords: Consent Mode must now use an authorised Consent Management Platform (CMP) partner. This change is part of Google’s efforts to ensure compliance with data privacy regulations, such as GDPR, and to provide more transparency and control for users regarding how their data is used.</p> <p>Consent Mode allows advertisers to adjust the behaviour of Google tags based on the consent status of users. It helps businesses collect valuable analytics while respecting privacy choices. However, to ensure that this data collection is managed correctly, Google now requires advertisers to use CMPs that have been vetted and authorised by themselves.</p> <p><img src="media/1725145200/1725922800/1725932734-0bc923e53ff6bff3ca1fedd9b0b43c82.png" alt="" /></p> <p>Here at DigitalFlare, we've built a number of GPDR-compliant cookie management tools over the past few years; however, sadly, we are not Google-certified for CMP. Simply because it would be too costly for us in terms of development and annual costs. Google lists a number of certified apps here: https://support.google.com/admanager/answer/13554116?sjid=14154673026641136816-EU - In recent months, we integrated with <a href="https://app.termly.io">Termly CMP</a>, <a href="https://www.cookiebot.com">Cookie Bot</a>, <a href="https://www.cookieyes.com/">Yes Cookie</a> - although they all work in a similar fashion. In terms of keeping costs down, we've found Termly CMP has been the most cost-effective solution for us to date, especially for websites with many pages or products (over 300 pages).</p> <p>Using an authorised CMP ensures that user consent is collected and stored in a compliant way and that Google AdWords can adjust its tracking mechanisms accordingly. For businesses using Google AdWords, this means selecting a CMP partner from Google's approved list to remain compliant and continue optimising campaigns and personalised ads / remarking ads effectively.</p> <p>If you’re using Google AdWords and haven’t yet integrated with an authorised CMP, now is the time to act. Ensure your campaigns stay compliant and your data practices remain transparent to users. Contact our team if you'd like to learn more about CMP, and we'd be happy to answer your questions.</p> <div id="blog_tags"> </div> <div id="disqus_thread"></div> <script> /** * RECOMMENDED CONFIGURATION VARIABLES: EDIT AND UNCOMMENT THE SECTION BELOW TO INSERT DYNAMIC VALUES FROM YOUR PLATFORM OR CMS. * LEARN WHY DEFINING THESE VARIABLES IS IMPORTANT: https://disqus.com/admin/universalcode/#configuration-variables*/ /* var disqus_config = function () { this.page.url = PAGE_URL; // Replace PAGE_URL with your page's canonical URL variable this.page.identifier = PAGE_IDENTIFIER; // Replace PAGE_IDENTIFIER with your page's unique identifier variable }; */ (function() { // DON'T EDIT BELOW THIS LINE var d = document, s = d.createElement('script'); s.src = 'https://digitalflare.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); </script> <noscript>Please enable JavaScript to view the <a href="https://disqus.com/?ref_noscript">comments powered by Disqus.</a></noscript> </div> </div> <div id="blog_right"> <div class="right_wrapper"> <h3>Blog Categories</h3> <ul class="blog_cats"> <li><a href="blog.php?category=14">Web Hosting and Domain Names</a></li><li><a href="blog.php?category=15">Website Design</a></li><li><a href="blog.php?category=16">DigitalFlare News</a></li><li><a href="blog.php?category=17">Building a Website</a></li><li><a href="blog.php?category=18">Email</a></li><li><a href="blog.php?category=19">Logo Design</a></li><li><a href="blog.php?category=20">Ecommerce</a></li><li><a href="blog.php?category=21">Social Media</a></li><li><a href="blog.php?category=22">Search Engine Optimisation</a></li><li><a href="blog.php?category=23">Security</a></li><li><a href="blog.php?category=24">Graphic Design</a></li> </ul> <h3>Popular Blog entries</h3> <div class="small_blog_row clear"> <a href="blog/view/facebook-blocks-users-from-uploading-videos-with-copyrighted-music/"> <div class="left"><span style="background-image: url('media/1485907200/1486080000/thumb_1486086409-04bafbf9b810078083f60f19ed3acb62.jpg');"></span></div> <div class="right"> <span class="title">Facebook blocks users from uploading videos with copyrighted music</span> As of 2017, Facebook is tightening the ropes on unlicensed music... 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