CINXE.COM

<!DOCTYPE html> <html lang="en-US" class="no-js"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta name="viewport" content="width=device-width, initial-scale=1">  <script type="text/javascript" src="https://cdn.cookielaw.org/consent/e8503f9f-3df8-4c8e-b550-1f7c28406bc2/OtAutoBlock.js" ></script> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="e8503f9f-3df8-4c8e-b550-1f7c28406bc2" ></script> <script type="text/javascript"> function OptanonWrapper() { } </script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MPDT3JZ');</script>  <script src="https://use.typekit.net/nlj3yyl.js"></script> <script>try{Typekit.load({ async: true });}catch(e){}</script> <link rel='shortcut icon' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/favicon.ico' type='image/x-icon' /> <link rel='icon' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/favicon.ico' type='image/x-icon' /> <link rel='apple-touch-icon' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/apple-touch-icon.png'> <link rel='icon' type='image/png' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/favicon-32x32.png' sizes='32x32'> <link rel='icon' type='image/png' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/favicon-16x16.png' sizes='16x16'> <link rel='icon' type='image/png' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/android-chrome-192x192.png' sizes='192x192'> <link rel='manifest' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/manifest.json'> <link rel='mask-icon' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/safari-pinned-tab.svg' color='#FFFFFF'> <meta name='msapplication-TileColor' content='#A51E3D'> <meta name='msapplication-TileImage' content='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/favicons/mstile-150x150.png'> <meta name='theme-color' content='#A51E3D'> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <style> @font-face { font-family: "sw-icon-font"; src:url("https://scholarlykitchen.sspnet.org/wp-content/plugins/social-warfare/assets/fonts/sw-icon-font.eot?ver=4.5.4"); src:url("https://scholarlykitchen.sspnet.org/wp-content/plugins/social-warfare/assets/fonts/sw-icon-font.eot?ver=4.5.4#iefix") format("embedded-opentype"), url("https://scholarlykitchen.sspnet.org/wp-content/plugins/social-warfare/assets/fonts/sw-icon-font.woff?ver=4.5.4") format("woff"), url("https://scholarlykitchen.sspnet.org/wp-content/plugins/social-warfare/assets/fonts/sw-icon-font.ttf?ver=4.5.4") format("truetype"), url("https://scholarlykitchen.sspnet.org/wp-content/plugins/social-warfare/assets/fonts/sw-icon-font.svg?ver=4.5.4#1445203416") format("svg"); font-weight: normal; font-style: normal; font-display:block; } </style>   <title>Marketing Archives - The Scholarly Kitchen</title> <link rel="canonical" href="https://scholarlykitchen.sspnet.org/collection/marketing/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Marketing Archives - The Scholarly Kitchen" /> <meta property="og:url" content="https://scholarlykitchen.sspnet.org/collection/marketing/" /> <meta property="og:site_name" content="The Scholarly Kitchen" /> <meta name="twitter:card" content="summary_large_image" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://scholarlykitchen.sspnet.org/collection/marketing/","url":"https://scholarlykitchen.sspnet.org/collection/marketing/","name":"Marketing Archives - The Scholarly Kitchen","isPartOf":{"@id":"https://scholarlykitchen.sspnet.org/#website"},"primaryImageOfPage":{"@id":"https://scholarlykitchen.sspnet.org/collection/marketing/#primaryimage"},"image":{"@id":"https://scholarlykitchen.sspnet.org/collection/marketing/#primaryimage"},"thumbnailUrl":"https://scholarlykitchen.sspnet.org/wp-content/uploads/2021/03/iStock-508260842.jpg","breadcrumb":{"@id":"https://scholarlykitchen.sspnet.org/collection/marketing/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://scholarlykitchen.sspnet.org/collection/marketing/#primaryimage","url":"https://scholarlykitchen.sspnet.org/wp-content/uploads/2021/03/iStock-508260842.jpg","contentUrl":"https://scholarlykitchen.sspnet.org/wp-content/uploads/2021/03/iStock-508260842.jpg","width":1574,"height":666,"caption":"Group of Chihuahuas dressed, wearing glasses and bow ties"},{"@type":"BreadcrumbList","@id":"https://scholarlykitchen.sspnet.org/collection/marketing/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://scholarlykitchen.sspnet.org/"},{"@type":"ListItem","position":2,"name":"Marketing"}]},{"@type":"WebSite","@id":"https://scholarlykitchen.sspnet.org/#website","url":"https://scholarlykitchen.sspnet.org/","name":"The Scholarly Kitchen","description":"What鈥檚 Hot and Cooking In Scholarly Publishing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://scholarlykitchen.sspnet.org/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}</script>  <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//secure.gravatar.com' /> <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel='dns-prefetch' href='//maxcdn.bootstrapcdn.com' /> <link rel='dns-prefetch' href='//v0.wordpress.com' /> <link rel="alternate" type="application/rss+xml" title="The Scholarly Kitchen » Feed" href="https://scholarlykitchen.sspnet.org/feed/" /> <link rel="alternate" type="application/rss+xml" title="The Scholarly Kitchen » Comments Feed" href="https://scholarlykitchen.sspnet.org/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="The Scholarly Kitchen » Marketing Collection Feed" href="https://scholarlykitchen.sspnet.org/collection/marketing/feed/" /> <link rel='stylesheet' id='social-warfare-block-css-css' href='https://scholarlykitchen.sspnet.org/wp-content/plugins/social-warfare/assets/js/post-editor/dist/blocks.style.build.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='wp-block-library-css' href='https://scholarlykitchen.sspnet.org/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <link rel='stylesheet' id='mediaelement-css' href='https://scholarlykitchen.sspnet.org/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.17' type='text/css' media='all' /> <link rel='stylesheet' id='wp-mediaelement-css' href='https://scholarlykitchen.sspnet.org/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='jetpack-sharing-buttons-style-inline-css' type='text/css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='ctf_styles-css' href='https://scholarlykitchen.sspnet.org/wp-content/plugins/custom-twitter-feeds/css/ctf-styles.min.css?ver=2.2.5' type='text/css' media='all' /> <link rel='stylesheet' id='social_warfare-css' href='https://scholarlykitchen.sspnet.org/wp-content/plugins/social-warfare/assets/css/style.min.css?ver=4.5.4' type='text/css' media='all' /> <link rel='stylesheet' id='google-fonts-css' href='https://fonts.googleapis.com/css?family=Open+Sans&ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-css' href='https://maxcdn.bootstrapcdn.com/font-awesome/4.5.0/css/font-awesome.min.css?ver=4.5.0' type='text/css' media='all' /> <link rel='stylesheet' id='black-tie-css' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/black-tie/css/black-tie.min.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='bedstone-css' href='https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/css/app.css?ver=09261225' type='text/css' media='all' /> <link rel='stylesheet' id='searchwp-forms-css' href='https://scholarlykitchen.sspnet.org/wp-content/plugins/searchwp/assets/css/frontend/search-forms.css?ver=4.3.17' type='text/css' media='all' /> <script type="text/javascript" src="https://scholarlykitchen.sspnet.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://scholarlykitchen.sspnet.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/js/modernizr.js?ver=20161018" id="modernizr-js"></script>   <script type="text/javascript" src="https://www.googletagmanager.com/gtag/js?id=GT-MQ7S5PS" id="google_gtagjs-js" async></script> <script type="text/javascript" id="google_gtagjs-js-after"> /* <![CDATA[ */ window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);} gtag("set","linker",{"domains":["scholarlykitchen.sspnet.org"]}); gtag("js", new Date()); gtag("set", "developer_id.dZTNiMT", true); gtag("config", "GT-MQ7S5PS"); /* ]]> */ </script>  <link rel="https://api.w.org/" href="https://scholarlykitchen.sspnet.org/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://scholarlykitchen.sspnet.org/xmlrpc.php?rsd" /> <meta name="generator" content="Site Kit by Google 1.140.0" /> <style>img#wpstats{display:none}</style> <meta name="google-site-verification" content="bYntBiHr1IKV-Jy-H6ZIJgl4XzmiE_Frn53ZMxI9k7w"><meta name="google-site-verification" content="ngCEK-IZRIOpSYXhBT1ZM5L_Kp5O5NkDaJjE10QfKZc"><meta name="google-site-verification" content="kwQ5X2pTKcHSit2L3impp-9WgDjvv44NuoKzKrH6CHM"> <script> var site = window.site || {}; site.dir = 'https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone'; </script> <script async='async' src='https://www.googletagservices.com/tag/js/gpt.js'></script> <script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; </script> <script> googletag.cmd.push(function() { var map_size_leaderboard_mediumRectangle = googletag.sizeMapping() .addSize([768, 0], [728, 90]) .addSize([0, 0], [300, 250]) .build(); var map_unit_article_comments = googletag.sizeMapping() .addSize([1150, 0], [728, 90]) .addSize([991, 0], [300, 250]) .addSize([768, 0], [728, 90]) .addSize([0, 0], [300, 250]) .build(); var map_unit_sidebar_primary = googletag.sizeMapping() .addSize([991, 0], [300, 250]) .addSize([768, 0], [728, 90]) .addSize([0, 0], [300, 250]) .build(); var map_unit_sidebar_secondary = googletag.sizeMapping() .addSize([991, 0], [160, 600]) .addSize([768, 0], [728, 90]) .addSize([0, 0], [300, 250]) .build(); var map_unit_sidebar_tertiary = googletag.sizeMapping() .addSize([991, 0], [160, 600]) .addSize([768, 0], [728, 90]) .addSize([0, 0], [300, 250]) .build(); googletag.defineSlot('/220861129/tsk-article-comments-2016-12', [[300, 250], [728, 90]], 'div-gpt-ad-1481750508871-0') .defineSizeMapping(map_unit_article_comments) .addService(googletag.pubads()); googletag.defineSlot('/220861129/tsk-article-header-2016-12', [[300, 250], [728, 90]], 'div-gpt-ad-1481750508871-1') .defineSizeMapping(map_size_leaderboard_mediumRectangle) .addService(googletag.pubads()); googletag.defineSlot('/220861129/tsk-home-header-2016-12', [[300, 250], [728, 90]], 'div-gpt-ad-1481750508871-2') .defineSizeMapping(map_size_leaderboard_mediumRectangle) .addService(googletag.pubads()); googletag.defineSlot('/220861129/tsk-sidebar-primary-2016-12', [[300, 250], [728, 90]], 'div-gpt-ad-1481750508871-3') .defineSizeMapping(map_unit_sidebar_primary) .addService(googletag.pubads()); googletag.defineSlot('/220861129/tsk-sidebar-secondary-2016-12', [[160, 600], [728, 90], [300, 250]], 'div-gpt-ad-1481750508871-4') .defineSizeMapping(map_unit_sidebar_secondary) .addService(googletag.pubads()); googletag.defineSlot('/220861129/tsk-sidebar-lower-skyscraper-2020-07', [[160, 600], [728, 90], [300, 250]], 'div-gpt-ad-1595371931918-0') .defineSizeMapping(map_unit_sidebar_tertiary) .addService(googletag.pubads()); //googletag.pubads().enableSingleRequest(); /** do not run enableSingleRequest() with responsive ads -- JVG */ googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); var win = ('undefined' === typeof(win)) ? jQuery(window) : win, winwinWidth_dfp = window.innerWidth, timeout_resize_dfp = null; function doRefreshDfp() { if (winwinWidth_dfp != window.innerWidth) { googletag.pubads().refresh(); } } win.resize(function() { window.clearTimeout(timeout_resize_dfp); timeout_resize_dfp = window.setTimeout(doRefreshDfp, 200); }); }); </script> </head> <body class="archive tax-collection term-marketing term-5339 not-home root-parent-post">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MPDT3JZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script>!function(s,a,e,v,n,t,z){if(s.saq)return;n=s.saq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!s._saq)s._saq=n;n.push=n;n.loaded=!0;n.version='1.0';n.queue=[];t=a.createElement(e);t.async=!0;t.src=v;z=a.getElementsByTagName(e)[0];z.parentNode.insertBefore(t,z)}(window,document,'script','https://tags.srv.stackadapt.com/events.js');saq('ts','QC71HSbqnRQFz0L07NBv9Q');</script> <div class="body-overlay"> <header class="site-header" id="header"> <div class="header-utility hidden-print"> <div class="container"> <div class="social social--header"> <ul class="social__list"> <li class="social__item"><a class="social--c3" href="http://c3.sspnet.org/home" target="_blank"></a></li> <li class="social__item"><a href="https://twitter.com/scholarlykitchn" target="_blank"><i class="fa fa-twitter"></i></a></li> <li class="social__item"><a href="https://www.facebook.com/SocietyforScholarlyPublishing" target="_blank"><i class="fa fa-facebook"></i></a></li> <li class="social__item"><a href="https://www.linkedin.com/company/10215117" target="_blank"><i class="fa fa-linkedin-square"></i></a></li> <li class="social__item"><a href="http://feeds.feedburner.com/ScholarlyKitchen" target="_blank"><i class="fa fa-rss"></i></a></li> </ul> </div> </div> </div> <div class="container"> <h1 class="site-logo"> <a href="https://scholarlykitchen.sspnet.org" id="logo"> The Scholarly Kitchen <svg viewBox="0 0 429 115" xmlns="http://www.w3.org/2000/svg"> <g class="logo-scholarly" fill="#0B0204"> <path d="M11.2 21.9H5.8V5.6H1.3V1h14.4v4.6h-4.5v16.3zM33 9.1V1h5.4v20.9H33v-8.6h-7.8v8.6h-5.4V1h5.4v8.1H33zm16.5-3.5v3.5h6.1v4.6h-6.1v3.6H56v4.6H44.1V1H56v4.6h-6.5zm35 .8c-1-.8-2.3-1.4-3.6-1.4-1 0-2.3.6-2.3 1.7 0 1.2 1.5 1.7 2.4 2l1.4.4c2.9.9 5.2 2.3 5.2 5.7 0 2.1-.5 4.2-2.2 5.6-1.6 1.4-3.8 2-5.9 2-2.6 0-5.2-.9-7.3-2.4l2.3-4.4c1.4 1.2 3 2.2 4.8 2.2 1.3 0 2.6-.6 2.6-2.1s-2.1-2.1-3.3-2.4c-3.4-1-5.7-1.9-5.7-5.9 0-4.2 3-7 7.2-7 2.1 0 4.7.7 6.5 1.7l-2.1 4.3zM107.1 8c-1.1-1.5-2.9-2.3-4.8-2.3-3.3 0-5.6 2.6-5.6 5.8 0 3.3 2.3 5.7 5.7 5.7 1.8 0 3.5-.9 4.7-2.2v6.5c-1.8.6-3.1 1-4.8 1-2.9 0-5.7-1.1-7.8-3.1-2.3-2.1-3.4-4.8-3.4-7.9 0-2.9 1.1-5.6 3.1-7.6 2.1-2.1 5-3.4 8-3.4 1.7 0 3.4.4 5 1.1V8h-.1zm18.7 1.1V1h5.4v20.9h-5.4v-8.6H118v8.6h-5.4V1h5.4v8.1h7.8zm33.1 2c0 6.8-4.9 11.5-11.6 11.5-6.7 0-11.6-4.8-11.6-11.5 0-6.3 5.5-10.8 11.6-10.8s11.6 4.4 11.6 10.8zm-17.5 0c0 3.6 2.7 6.2 5.9 6.2s5.9-2.6 5.9-6.2c0-2.9-2.7-5.5-5.9-5.5s-5.9 2.6-5.9 5.5zm27.5 6.2h6.5v4.6h-11.9V1h5.4v16.3zm15.7 1l-1.4 3.6h-5.8l8-20.9h5.9l7.9 20.9h-5.8l-1.4-3.6h-7.4zm3.8-10.8l-2.3 6.7h4.5l-2.2-6.7zm32 14.4h-6.8l-5.1-8h-.1v8H203V1h8.1c4.1 0 7.3 2 7.3 6.4 0 2.9-1.6 5.4-4.6 5.9l6.6 8.6zm-11.9-11.5h.5c1.8 0 3.8-.3 3.8-2.6 0-2.3-2-2.6-3.8-2.6h-.5v5.2zm20.9 6.9h6.5v4.6H224V1h5.4v16.3zM234.9 1h6.5l3.9 5.7 3.9-5.7h6.5L248 11.9v10h-5.4v-10L234.9 1z"/> </g> <g class="logo-kitchen" fill="#A51E3D"> <path d="M27.4 83.2l15.1-12.1c.7-.4.9-.9.9-1.6 0-.9-1-1.2-3.1-1.2-1 0-2.8.1-5.2.2v-9.3h32.5v9.3c-.7-.1-1.3-.1-2-.1-3.7 0-6.1 1.1-8.7 3.4L50 77.5l12.7 21.2c1.6 3 3.7 4.3 7.1 4.3.6 0 1.1 0 1.8-.1v9.3h-33v-9.3c3.7 0 5.2 0 5.2-1.6 0-.9-.4-1.7-1-2.7L36.6 88l-9.2 7.4v2.5c0 3.9.6 5.2 4 5.2.4 0 .9-.1 1.5-.1v9.3H.9V103h2.5c4.1 0 5.3-.3 5.3-5V52.6c0-5.4 0-6.6-5-6.6H.9v-9.1h26.4v46.3h.1zm60-8.7c0-4.7-.1-5.9-5-5.9h-3.6v-9.3h27.6v38.5c0 4.4.8 5.3 5 5.3h2.8v9.1H78.8V103h3.4c4.5 0 5.3-1 5.3-5.3V75.1c-.1-.2-.1-.4-.1-.6zm8.4-38.3c5.2 0 9.3 4.1 9.3 9.3 0 5.2-4.1 9.3-9.3 9.3-5.3 0-9.3-4-9.3-9.3 0-5.1 4.2-9.3 9.3-9.3zm20.9 32.1v-8.4c8.6-1 13.8-8.3 14.8-21.3h11.1v20.6h13.6v9.1h-13.6v29.3c0 4.3 1.3 6.4 4.3 6.4 4.1 0 4.7-3.6 4.7-11.9v-4.9h9.1V95c0 13-5.7 19.4-18.4 19.4-13.8 0-18-6.5-18-21.1v-25h-7.6zm100.1 25.2c-.7 13-9 20.5-23.2 20.5-17.6 0-27.6-10.5-27.6-28.5 0-17.5 10.6-28.3 27.9-28.3 14.5 0 23.3 7.6 23.3 18.3 0 6.9-4.4 11.4-11.3 11.4-5.6 0-9.3-3.5-9.3-8.9 0-5.2 3.1-8.3 8.4-8.3h.2c-2.1-2.1-4.5-3.1-7.5-3.1-8 0-12 6.2-12 18.4 0 12.7 3.2 18.7 10.3 18.7 5.6 0 8.6-3.5 9-10.2h11.8zm5.3 9.5h2.7c4.4 0 5.3-1 5.3-5.3V51.3c0-4.3-.9-5.3-5.3-5.3h-2.7v-9.1H248v29.9c5.3-6 11.4-9.1 18.6-9.1 13.6 0 17.7 5.9 17.7 19.6v20.4c0 4.3.9 5.3 5.3 5.3h2.6v9.1h-33.1V103h1.2c4.4 0 5.3-1 5.3-5.3V77.4c0-6.4-2.6-9.5-7.7-9.5-6.5 0-9.1 4.5-9.1 13.8v16.1c0 4.3.9 5.3 5.3 5.3h1.2v9.1h-33.2V103zm130.1-8.8c-3.4 13.1-12.4 19.8-26.8 19.8-17.1 0-28.3-11.2-28.3-27.8 0-17.7 10.8-28.7 27.9-28.7 17.7 0 28.1 10.5 28.1 28.5v2h-36.4v.9c0 9.7 3.7 14.6 10.9 14.6 6.6 0 10.6-3.4 11.3-9.3h13.3zm-18.1-15.3v-.4c0-7.4-3-11.3-8.7-11.3-5.3 0-8.4 4-8.5 11.8h17.2v-.1zm58.9-7.4c-3.9 2.3-4.1 8-4.1 8.7 0 2.8 2.4 14.8 4.1 23.1V71.5z"/> <path d="M384.6 81.5c0 1.2.2 2.4.5 3.5.1.3.2.6.3.8l4.4 12.3c-1.5-7.5-3-15.6-3-17.9 0-.5.1-4.2 2-7.4-2.7 2-4.2 5.2-4.2 8.7z"/> <path d="M426 103c-4.4 0-5.3-1-5.3-5.3V77.4c0-13.7-4-19.6-17.6-19.6-7.6 0-14.1 3.2-18.7 9.6v-8.2h-26.1v9.1h3c4.4 0 5.3 1 5.3 5.3v24.2c0 4.3-.9 5.3-5.3 5.3h-3v9.1h32v-3.4c0-.4.2-.8.5-1.1l-7.4-20.9-.3-.9c-.4-1.4-.7-2.9-.7-4.3 0-7.1 5.2-12.8 11.6-12.8 6.4 0 11.6 5.8 11.6 12.8 0 1.4-.2 2.9-.7 4.2-.1.3-.2.7-.4 1l-7.3 20.6c.5.2.8.7.8 1.3v3.4h30.5V103H426z"/> <path d="M395.1 71.5v31.8c1.7-8.4 4.1-20.4 4.1-23.1 0-.1.1-6.3-4.1-8.7z"/> <path d="M402.6 85.9l.3-.9c.4-1.1.5-2.3.5-3.5 0-3.5-1.6-6.7-4.2-8.7 1.9 3.3 2 7.2 2 7.4 0 2.4-1.5 10.4-3 17.9l4.4-12.2z"/> </g> </svg> </a> </h1> <p class="site-tagline site-tagline--interior">What鈥檚 Hot and Cooking In Scholarly Publishing</p> <nav class="nav"> <ul class="nav__menu"> <li class="nav__item"> <a href="https://scholarlykitchen.sspnet.org/about/">About</a> </li> <li class="nav__item"> <a href="https://scholarlykitchen.sspnet.org/archives/">Archives</a> </li> <li class="nav__item nav__item--parent nav__item--mega"> <a href="#">Collections</a> <div class="submenu submenu--collections submenu--mega"> <div class="columns"> <div class="col col-lg-3 mega-nav-feature"> <a class="mega-nav-feature__img-wrap" href="https://scholarlykitchen.sspnet.org/collection/scholarly-publishing-101-the-basics/"> <img src="https://scholarlykitchen.sspnet.org/wp-content/uploads/2017/01/iStock-492603986-350x250.jpg" alt=""> <span class="mega-nav-feature__label">Scholarly Publishing 101 -- The Basics</span> </a> </div> <div class="col col-lg-9"> <span class="submenu__heading">Collections</span> <ul> <li class="hide-lg"> <a href="https://scholarlykitchen.sspnet.org/collection/scholarly-publishing-101-the-basics/">Scholarly Publishing 101 -- The Basics</a> </li> <li><a href="https://scholarlykitchen.sspnet.org/collection/academia/">Academia</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/business-models/">Business Models</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/discovery-and-access/">Discovery and Access</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/diversity-and-inclusion/">Diversity, Equity, Inclusion, and Accessibility</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/economics/">Economics</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/libraries/">Libraries</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/marketing/">Marketing</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/mental-health/">Mental Health Awareness</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/metrics-and-analytics/">Metrics and Analytics</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/open-access/">Open Access</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/organizational-management/">Organizational Management</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/peer-review/">Peer Review</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/strategic-planning/">Strategic Planning</a></li> <li><a href="https://scholarlykitchen.sspnet.org/collection/technology-and-disruption/">Technology and Disruption</a></li> </ul> </div> </div> </div> </li> <li class="nav__item nav__item--parent nav__item--mega"> <a href="https://scholarlykitchen.sspnet.org/translation/">Translations</a> <div class="submenu submenu--translation submenu--mega"> <div class="columns"> <div class="col col-lg-3 featured-collection"> <span class="mega-nav-feature__img-wrap"><img width="1393" height="753" src="https://scholarlykitchen.sspnet.org/wp-content/uploads/2022/08/iStock-1393592694.jpg" class="" alt="topographic world map" decoding="async" fetchpriority="high" srcset="https://scholarlykitchen.sspnet.org/wp-content/uploads/2022/08/iStock-1393592694.jpg 1393w, https://scholarlykitchen.sspnet.org/wp-content/uploads/2022/08/iStock-1393592694-300x162.jpg 300w, https://scholarlykitchen.sspnet.org/wp-content/uploads/2022/08/iStock-1393592694-1024x554.jpg 1024w, https://scholarlykitchen.sspnet.org/wp-content/uploads/2022/08/iStock-1393592694-768x415.jpg 768w" sizes="(max-width: 1393px) 100vw, 1393px" /></span> </div> <div class="col col-lg-9"> <span class="submenu__heading">Translations</span> <ul> <li><a href="https://scholarlykitchen.sspnet.org/translation/">All Translations</a></li> <li><a href="https://scholarlykitchen.sspnet.org/language/chinese/">Chinese</a></li><li><a href="https://scholarlykitchen.sspnet.org/language/german/">German</a></li><li><a href="https://scholarlykitchen.sspnet.org/language/japanese/">Japanese</a></li><li><a href="https://scholarlykitchen.sspnet.org/language/korean/">Korean</a></li><li><a href="https://scholarlykitchen.sspnet.org/language/spanish/">Spanish</a></li> </ul> </div> </div> </div> </li> <li class="nav__item"> <a href="https://scholarlykitchen.sspnet.org/chefs/">Chefs</a> </li> <li class="nav__item"> <a href="https://scholarlykitchen.sspnet.org/category/podcast/">Podcast</a> </li> <li class="nav__item--cta"> <a href="https://scholarlykitchen.sspnet.org/follow/" class="btn">Follow</a> </li> </ul> <div class="header-search hidden-print"> <form class="header-search__form" role="search" method="get" action="https://scholarlykitchen.sspnet.org/" autocomplete="off"> <input class="header-search__field" type="text" name="s" maxlength="50" placeholder="Search" title="Search" value=""> <button class="header-search__btn" type="submit" title="Submit Search"><i class="fa fa-search"></i></button> </form> </div> </nav> <div class="toggle-nav"> <div class="toggle-nav__wrap"> <span class="toggle-nav__bar"></span> <span class="toggle-nav__bar"></span> <span class="toggle-nav__bar"></span> </div> </div> </div> </header> <div class="site-banner" id="banner"> </div> <header class="page-header"> <div class="container"> <h1 class="page-title"> Archives: Collection - Marketing </h1> </div> </header> <div class="site-columns"> <div class="container"> <div class="columns columns--main"> <main class="site-main col col-lg-8" role="main"> <nav class="nav-browse hidden-print"> <h4 class="nav-browse__heading"><i class="bts bt-bars"></i> Browse By</h4>  <label for="nav_browse_category">Select a Category</label> <select class="select js-links" id="nav_browse_category"> <option value="https://scholarlykitchen.sspnet.org/archives/">CATEGORY</option> <option value="https://scholarlykitchen.sspnet.org/category/advertising/" >Advertising</option><option value="https://scholarlykitchen.sspnet.org/category/advocacy/" >Advocacy</option><option value="https://scholarlykitchen.sspnet.org/category/artificial-intelligence/" >Artificial Intelligence</option><option value="https://scholarlykitchen.sspnet.org/category/authority/" >Authority</option><option value="https://scholarlykitchen.sspnet.org/category/authors/" >Authors</option><option value="https://scholarlykitchen.sspnet.org/category/big-deal/" >Big Deal</option><option value="https://scholarlykitchen.sspnet.org/category/books/" >Books</option><option value="https://scholarlykitchen.sspnet.org/category/business-models/" >Business Models</option><option value="https://scholarlykitchen.sspnet.org/category/careers-2/" >Careers</option><option value="https://scholarlykitchen.sspnet.org/category/commerce/" >Commerce</option><option value="https://scholarlykitchen.sspnet.org/category/controversial-topics/" >Controversial Topics</option><option value="https://scholarlykitchen.sspnet.org/category/copyright/" >Copyright</option><option value="https://scholarlykitchen.sspnet.org/category/data-publishing-2/" >Data Publishing</option><option value="https://scholarlykitchen.sspnet.org/category/design/" >Design</option><option value="https://scholarlykitchen.sspnet.org/category/discovery-2/" >Discovery</option><option value="https://scholarlykitchen.sspnet.org/category/diversity-and-inclusion/" >Diversity, Equity, Inclusion, and Accessibility</option><option value="https://scholarlykitchen.sspnet.org/category/economics-2/" >Economics</option><option value="https://scholarlykitchen.sspnet.org/category/education/" >Education</option><option value="https://scholarlykitchen.sspnet.org/category/ethics/" >Ethics</option><option value="https://scholarlykitchen.sspnet.org/category/experimentation/" >Experimentation</option><option value="https://scholarlykitchen.sspnet.org/category/historical/" >Historical</option><option value="https://scholarlykitchen.sspnet.org/category/housekeeping/" >Housekeeping</option><option value="https://scholarlykitchen.sspnet.org/category/infrastructure/" >Infrastructure</option><option value="https://scholarlykitchen.sspnet.org/category/innovation-2/" >Innovation</option><option value="https://scholarlykitchen.sspnet.org/category/language/" >Language</option><option value="https://scholarlykitchen.sspnet.org/category/libraries-2/" >Libraries</option><option value="https://scholarlykitchen.sspnet.org/category/marketing/" >Marketing</option><option value="https://scholarlykitchen.sspnet.org/category/mental-health-awareness/" >Mental Health Awareness</option><option value="https://scholarlykitchen.sspnet.org/category/metrics-and-analytics/" >Metrics and Analytics</option><option value="https://scholarlykitchen.sspnet.org/category/newspapers/" >Newspapers</option><option value="https://scholarlykitchen.sspnet.org/category/nostalgia/" >Nostalgia</option><option value="https://scholarlykitchen.sspnet.org/category/open-access/" >Open Access</option><option value="https://scholarlykitchen.sspnet.org/category/open-science/" >Open Science</option><option value="https://scholarlykitchen.sspnet.org/category/organizational-management/" >Organizational Management</option><option value="https://scholarlykitchen.sspnet.org/category/pandemic/" >Pandemic</option><option value="https://scholarlykitchen.sspnet.org/category/peer-review/" >Peer Review</option><option value="https://scholarlykitchen.sspnet.org/category/podcast/" >Podcast</option><option value="https://scholarlykitchen.sspnet.org/category/policy/" >Policy</option><option value="https://scholarlykitchen.sspnet.org/category/preservation/" >Preservation</option><option value="https://scholarlykitchen.sspnet.org/category/reading/" >Reading</option><option value="https://scholarlykitchen.sspnet.org/category/research/" >Research</option><option value="https://scholarlykitchen.sspnet.org/category/research-integrity/" >Research Integrity</option><option value="https://scholarlykitchen.sspnet.org/category/research-societies/" >Research Societies</option><option value="https://scholarlykitchen.sspnet.org/category/social-media/" >Social Media</option><option value="https://scholarlykitchen.sspnet.org/category/social-role/" >Social Role</option><option value="https://scholarlykitchen.sspnet.org/category/society-for-scholarly-publishing/" >Society for Scholarly Publishing</option><option value="https://scholarlykitchen.sspnet.org/category/sociology/" >Sociology</option><option value="https://scholarlykitchen.sspnet.org/category/technology/" >Technology</option><option value="https://scholarlykitchen.sspnet.org/category/tools/" >Tools</option><option value="https://scholarlykitchen.sspnet.org/category/uncategorized/" >Uncategorized</option><option value="https://scholarlykitchen.sspnet.org/category/university-press/" >university press</option><option value="https://scholarlykitchen.sspnet.org/category/usability/" >Usability</option><option value="https://scholarlykitchen.sspnet.org/category/user-experience/" >User Experience</option><option value="https://scholarlykitchen.sspnet.org/category/world-of-tomorrow/" >World of Tomorrow</option> </select> <label for="nav_browse_author">Select an Author</label> <select class="select js-links" id="nav_browse_author"> <option value="https://scholarlykitchen.sspnet.org/chefs/">CHEF</option> <option value="https://scholarlykitchen.sspnet.org/author/planxty/" >Rick Anderson</option><option value="https://scholarlykitchen.sspnet.org/author/toddacarpenter/" >Todd A Carpenter</option><option value="https://scholarlykitchen.sspnet.org/author/acochran881/" >Angela Cochran</option><option value="https://scholarlykitchen.sspnet.org/author/lettiephd/" >Lettie Y. Conrad</option><option value="https://scholarlykitchen.sspnet.org/author/dacrotty/" >David Crotty</option><option value="https://scholarlykitchen.sspnet.org/author/jesposito/" >Joseph Esposito</option><option value="https://scholarlykitchen.sspnet.org/author/rghosh/" >Roohi Ghosh</option><option value="https://scholarlykitchen.sspnet.org/author/robertharington/" >Robert Harington</option><option value="https://scholarlykitchen.sspnet.org/author/hmirfanullah/" >Haseeb Irfanullah</option><option value="https://scholarlykitchen.sspnet.org/author/lisa-janicke-hinchliffe/" >Lisa Janicke Hinchliffe</option><option value="https://scholarlykitchen.sspnet.org/author/phillbjones/" >Phill Jones</option><option value="https://scholarlykitchen.sspnet.org/author/roykaufman/" >Roy Kaufman</option><option value="https://scholarlykitchen.sspnet.org/author/scholkitch/" >Scholarly Kitchen</option><option value="https://scholarlykitchen.sspnet.org/author/alicejmeadows/" >Alice Meadows</option><option value="https://scholarlykitchen.sspnet.org/author/annmichael/" >Ann Michael</option><option value="https://scholarlykitchen.sspnet.org/author/amudditt/" >Alison Mudditt</option><option value="https://scholarlykitchen.sspnet.org/author/jillmwo/" >Jill O'Neill</option><option value="https://scholarlykitchen.sspnet.org/author/charlierapple/" >Charlie Rapple</option><option value="https://scholarlykitchen.sspnet.org/author/dianndra-roberts/" >Dianndra Roberts</option><option value="https://scholarlykitchen.sspnet.org/author/rschon/" >Roger C. Schonfeld</option><option value="https://scholarlykitchen.sspnet.org/author/avistaiman/" >Avi Staiman</option><option value="https://scholarlykitchen.sspnet.org/author/timvines/" >Tim Vines</option><option value="https://scholarlykitchen.sspnet.org/author/jasmine-wallace/" >Jasmine Wallace</option><option value="https://scholarlykitchen.sspnet.org/author/kawulf/" >Karin Wulf</option><option value="https://scholarlykitchen.sspnet.org/author/hongzhou/" >Hong Zhou</option> </select> <label for="nav_browse_month">Select a Month</label> <select class="select js-links" id="nav_browse_month"> <option value="https://scholarlykitchen.sspnet.org/archives/">MONTH/YEAR</option> <option value='https://scholarlykitchen.sspnet.org/2024/11/'> November 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/10/'> October 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/09/'> September 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/08/'> August 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/07/'> July 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/06/'> June 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/05/'> May 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/04/'> April 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/03/'> March 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/02/'> February 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/01/'> January 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2023/12/'> December 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/11/'> November 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/10/'> October 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/09/'> September 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/08/'> August 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/07/'> July 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/06/'> June 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/05/'> May 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/04/'> April 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/03/'> March 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/02/'> February 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/01/'> January 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2022/12/'> December 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/11/'> November 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/10/'> October 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/09/'> September 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/08/'> August 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/07/'> July 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/06/'> June 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/05/'> May 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/04/'> April 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/03/'> March 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/02/'> February 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/01/'> January 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2021/12/'> December 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/11/'> November 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/10/'> October 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/09/'> September 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/08/'> August 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/07/'> July 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/06/'> June 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/05/'> May 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/04/'> April 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/03/'> March 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/02/'> February 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/01/'> January 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2020/12/'> December 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/11/'> November 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/10/'> October 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/09/'> September 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/08/'> August 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/07/'> July 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/06/'> June 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/05/'> May 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/04/'> April 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/03/'> March 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/02/'> February 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/01/'> January 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2019/12/'> December 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/11/'> November 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/10/'> October 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/09/'> September 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/08/'> August 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/07/'> July 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/06/'> June 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/05/'> May 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/04/'> April 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/03/'> March 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/02/'> February 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/01/'> January 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2018/12/'> December 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/11/'> November 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/10/'> October 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/09/'> September 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/08/'> August 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/07/'> July 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/06/'> June 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/05/'> May 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/04/'> April 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/03/'> March 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/02/'> February 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/01/'> January 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2017/12/'> December 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/11/'> November 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/10/'> October 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/09/'> September 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/08/'> August 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/07/'> July 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/06/'> June 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/05/'> May 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/04/'> April 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/03/'> March 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/02/'> February 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/01/'> January 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2016/12/'> December 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/11/'> November 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/10/'> October 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/09/'> September 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/08/'> August 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/07/'> July 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/06/'> June 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/05/'> May 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/04/'> April 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/03/'> March 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/02/'> February 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/01/'> January 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2015/12/'> December 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/11/'> November 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/10/'> October 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/09/'> September 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/08/'> August 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/07/'> July 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/06/'> June 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/05/'> May 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/04/'> April 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/03/'> March 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/02/'> February 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/01/'> January 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2014/12/'> December 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/11/'> November 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/10/'> October 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/09/'> September 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/08/'> August 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/07/'> July 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/06/'> June 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/05/'> May 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/04/'> April 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/03/'> March 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/02/'> February 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/01/'> January 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2013/12/'> December 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/11/'> November 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/10/'> October 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/09/'> September 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/08/'> August 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/07/'> July 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/06/'> June 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/05/'> May 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/04/'> April 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/03/'> March 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/02/'> February 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/01/'> January 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2012/12/'> December 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/11/'> November 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/10/'> October 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/09/'> September 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/08/'> August 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/07/'> July 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/06/'> June 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/05/'> May 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/04/'> April 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/03/'> March 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/02/'> February 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/01/'> January 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2011/12/'> December 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/11/'> November 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/10/'> October 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/09/'> September 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/08/'> August 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/07/'> July 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/06/'> June 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/05/'> May 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/04/'> April 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/03/'> March 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/02/'> February 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/01/'> January 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2010/12/'> December 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/11/'> November 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/10/'> October 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/09/'> September 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/08/'> August 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/07/'> July 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/06/'> June 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/05/'> May 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/04/'> April 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/03/'> March 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/02/'> February 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/01/'> January 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2009/12/'> December 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/11/'> November 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/10/'> October 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/09/'> September 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/08/'> August 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/07/'> July 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/06/'> June 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/05/'> May 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/04/'> April 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/03/'> March 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/02/'> February 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/01/'> January 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2008/12/'> December 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/11/'> November 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/10/'> October 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/09/'> September 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/08/'> August 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/07/'> July 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/06/'> June 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/05/'> May 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/04/'> April 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/03/'> March 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/02/'> February 2008 </option> </select> </nav> <article class="list-article clearfix list-article--has-thumb post-55236 post type-post status-publish format-standard has-post-thumbnail hentry category-design category-innovation-2 category-marketing category-metrics-and-analytics category-technology category-user-experience tag-access-control tag-identity-management tag-identity-strategy tag-user-experience tsk-tax-term-attitudes tsk-tax-term-authors tsk-tax-term-business-operations tsk-tax-term-communication tsk-tax-term-data-management tsk-tax-term-discovery tsk-tax-term-information-science tsk-tax-term-library-publishers tsk-tax-term-management tsk-tax-term-marketing tsk-tax-term-metrics-and-analytics tsk-tax-term-platforms tsk-tax-term-publishers tsk-tax-term-publishing tsk-tax-term-trust tsk-tax-term-user-experience collection-discovery-and-access collection-marketing collection-strategic-planning" id="post-55236"> <a href="https://scholarlykitchen.sspnet.org/2021/03/02/driving-responsibly-with-identity-management-part-2-a-case-study/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2021/03/iStock-508260842-350x250.jpg');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2021/03/02/driving-responsibly-with-identity-management-part-2-a-case-study/">Driving Responsibly with Identity Management (Part 2: A Case Study)</a></h2> </header> <div class="content"> <p>Emerald Publishing鈥檚 identity strategy aims to re-conceive their publishing platform as a digital experience that builds emotive connections with users and seamlessly delivers the answers they need.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/lettiephd/" title="Posts by Lettie Y. Conrad" class="author url fn" rel="author">Lettie Y. Conrad</a>, <a href="https://scholarlykitchen.sspnet.org/author/tim-lloyd/" title="Posts by Tim Lloyd" class="author url fn" rel="author">Tim Lloyd</a></li><li>Mar 2, 2021</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2021/03/02/driving-responsibly-with-identity-management-part-2-a-case-study/#comments">3 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-52790 post type-post status-publish format-standard has-post-thumbnail hentry category-education category-marketing category-metrics-and-analytics category-research category-social-media tag-blogs tag-facebook tag-randomized-controlled-trial tag-social-media tag-tweets tag-twitter tsk-tax-term-academic-journals tsk-tax-term-business-operations tsk-tax-term-citations tsk-tax-term-community tsk-tax-term-information-science tsk-tax-term-journals tsk-tax-term-marketing tsk-tax-term-media tsk-tax-term-metrics-and-analytics tsk-tax-term-publishing tsk-tax-term-research tsk-tax-term-research-community tsk-tax-term-scholarly-communications tsk-tax-term-scientific-literature tsk-tax-term-scientific-publishing tsk-tax-term-social-media tsk-tax-term-software-tools tsk-tax-term-surveys collection-marketing" id="post-52790"> <a href="https://scholarlykitchen.sspnet.org/2019/05/23/can-twitter-facebook-and-other-social-media-drive-downloads-citations/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2019/05/iStock-977398052-350x250.jpg');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2019/05/23/can-twitter-facebook-and-other-social-media-drive-downloads-citations/">Can Twitter, Facebook, and Other Social Media Drive Downloads, Citations?</a></h2> </header> <div class="content"> <p>A brief review of studies linking social media and article-level performance.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/pmd8/" title="Posts by Phil Davis" class="author url fn" rel="author">Phil Davis</a></li><li>May 23, 2019</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2019/05/23/can-twitter-facebook-and-other-social-media-drive-downloads-citations/#comments">18 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-51168 post type-post status-publish format-standard has-post-thumbnail hentry category-discovery-2 category-experimentation category-marketing category-research category-technology category-tools category-usability category-user-experience collection-discovery-and-access collection-marketing collection-metrics-and-analytics" id="post-51168"> <a href="https://scholarlykitchen.sspnet.org/2018/04/09/guest-post-journal-article-recommendation-features-change-reader-behavior/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2018/04/iStock-155773495-350x250.jpg');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2018/04/09/guest-post-journal-article-recommendation-features-change-reader-behavior/">Guest Post: Do Journal Article Recommendation Features Change Reader Behavior?</a></h2> </header> <div class="content"> <p>Researchers say journal article recommendations are useful. Do these publisher platform features influence user behavior? How might they increase discovery and serendipity in the researcher鈥檚 workflow? A series of studies provide new evidence of increased reader engagement.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/anne-stone/" title="Posts by Anne Stone" class="author url fn" rel="author">Anne Stone</a></li><li>Apr 9, 2018</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2018/04/09/guest-post-journal-article-recommendation-features-change-reader-behavior/#comments">16 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-42900 post type-post status-publish format-standard has-post-thumbnail hentry category-authority category-authors category-big-deal category-business-models category-commerce category-economics-2 category-historical category-innovation-2 tag-big-deal tag-google-scholar tag-jane-austen tag-journal-impact-factor tag-nature tag-plos collection-marketing" id="post-42900"> <a href="https://scholarlykitchen.sspnet.org/2016/01/05/the-terrible-burden-of-a-prestigious-brand/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2016/01/22163243314_a795927317_o-350x250.jpg');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2016/01/05/the-terrible-burden-of-a-prestigious-brand/">The Terrible Burden of a Prestigious Brand</a></h2> </header> <div class="content"> <p>While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/jesposito/" title="Posts by Joseph Esposito" class="author url fn" rel="author">Joseph Esposito</a></li><li>Jan 5, 2016</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2016/01/05/the-terrible-burden-of-a-prestigious-brand/#comments">6 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-42527 post type-post status-publish format-standard has-post-thumbnail hentry category-libraries-2 category-marketing category-research tag-academic-publishing tag-branding tag-brands tag-caul tag-library-publishing tag-open-access tag-publishing tag-reputation tag-university-presses collection-marketing" id="post-42527"> <a href="https://scholarlykitchen.sspnet.org/2015/12/10/what-does-brand-mean-for-library-based-presses/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2015/12/branding_australia-350x250.png');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2015/12/10/what-does-brand-mean-for-library-based-presses/">What Does "Brand" Mean for Library-based Presses?</a></h2> </header> <div class="content"> <p>Library-based publishing is growing. A recent survey in Australia shows that “increasing visibility of the university brand” is a common objective. Charlie Rapple considers some of the challenges relating to brand for this growing sector.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/charlierapple/" title="Posts by Charlie Rapple" class="author url fn" rel="author">Charlie Rapple</a></li><li>Dec 10, 2015</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2015/12/10/what-does-brand-mean-for-library-based-presses/#comments">19 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-36460 post type-post status-publish format-standard has-post-thumbnail hentry category-books category-business-models category-commerce category-economics-2 category-marketing tag-amazon tag-harpercollins tag-netflix tag-pandora tag-penguin-classics tag-scribd tag-spotify tag-windowing collection-business-models collection-marketing" id="post-36460"> <a href="https://scholarlykitchen.sspnet.org/2014/03/18/everybody-wants-a-netflix-for-books/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2014/03/Netflix-350x250.jpg');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2014/03/18/everybody-wants-a-netflix-for-books/">Everybody Wants a Netflix for Books</a></h2> </header> <div class="content"> <p>There will never be a “Netflix for books” if by that term one means a comprehensive collection. Book aggregations must serve the overarching needs of the publisher to generate revenue and are thus best viewed as simply one channel among many.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/jesposito/" title="Posts by Joseph Esposito" class="author url fn" rel="author">Joseph Esposito</a></li><li>Mar 18, 2014</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2014/03/18/everybody-wants-a-netflix-for-books/#comments">38 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-29151 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-authority category-marketing category-sociology tag-american-medical-association tag-brand-management tag-branding tag-howard-bauchner tag-impact-factor tag-jama collection-marketing" id="post-29151"> <a href="https://scholarlykitchen.sspnet.org/2012/12/18/whats-in-a-journal-name/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2012/12/1024px-Rose_feucht-350x250.jpg');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2012/12/18/whats-in-a-journal-name/">What’s In a (Journal) Name?</a></h2> </header> <div class="content"> <p>The name of a journal extends far beyond what it publishes. United brands (Nature, JAMA, Cell, Science, IEEE, PLoS) create powerful signals in the marketplace. They can also be overextended.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/pmd8/" title="Posts by Phil Davis" class="author url fn" rel="author">Phil Davis</a></li><li>Dec 18, 2012</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2012/12/18/whats-in-a-journal-name/#comments">11 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-24544 post type-post status-publish format-standard has-post-thumbnail hentry category-authority category-metrics-and-analytics category-research category-sociology category-technology tag-blogs tag-diabetes tag-health tag-medical-journals tag-medlineplus tag-science-2-0 tag-science-blogging tag-social-networks collection-marketing" id="post-24544"> <a href="https://scholarlykitchen.sspnet.org/2012/03/07/birds-of-a-feather-blog-together/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2012/03/diabetes_network_colour-350x250.png');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2012/03/07/birds-of-a-feather-blog-together/">Birds of a Feather Blog Together</a></h2> </header> <div class="content"> <p>In the world of science blogging, there are those who cite the literature, those who don’t, and never the twain shall meet. </p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/pmd8/" title="Posts by Phil Davis" class="author url fn" rel="author">Phil Davis</a></li><li>Mar 7, 2012</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2012/03/07/birds-of-a-feather-blog-together/#comments">15 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-23445 post type-post status-publish format-standard has-post-thumbnail hentry category-controversial-topics category-ethics category-metrics-and-analytics category-peer-review category-research category-technology tag-citation tag-google-scholar tag-gunther-eysenbach tag-journal-citation-report tag-journal-of-medical-internet-research tag-scopus tag-twitter collection-marketing" id="post-23445"> <a href="https://scholarlykitchen.sspnet.org/2012/01/04/tweets-and-our-obsession-with-alt-metrics/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2012/01/Twitschervogel01_derived_from_twitter-t.svg_-350x250.png');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2012/01/04/tweets-and-our-obsession-with-alt-metrics/">Tweets, and Our Obsession with Alt Metrics</a></h2> </header> <div class="content"> <p>Can tweets predict future citations? A study of article tweets raises validity and ethical concerns.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/pmd8/" title="Posts by Phil Davis" class="author url fn" rel="author">Phil Davis</a></li><li>Jan 4, 2012</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2012/01/04/tweets-and-our-obsession-with-alt-metrics/#comments">44 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-20077 post type-post status-publish format-standard has-post-thumbnail hentry category-authors category-books category-business-models category-experimentation category-marketing category-reading category-technology category-world-of-tomorrow tag-cognet tag-direct-marketing tag-netflix tag-penguin-classics tag-processed-book tag-reed-hastings collection-business-models collection-marketing collection-strategic-planning" id="post-20077"> <a href="https://scholarlykitchen.sspnet.org/2011/06/02/whats-for-sale-moving-from-selling-content-to-monetizing-attention/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2011/06/Netflixenvelope-350x250.jpg');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2011/06/02/whats-for-sale-moving-from-selling-content-to-monetizing-attention/">What’s for Sale? Moving from Selling Content to Monetizing Attention</a></h2> </header> <div class="content"> <p>At some point book publishers will begin to copy the Netflix model of selling by subscription. This changes the nature of the business from one where products are sold to one where publishers attempt to monetize readers’ attention.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/jesposito/" title="Posts by Joseph Esposito" class="author url fn" rel="author">Joseph Esposito</a></li><li>Jun 2, 2011</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2011/06/02/whats-for-sale-moving-from-selling-content-to-monetizing-attention/#comments">11 Comments</a></li> </ul> </nav> </div> </article> <article class="list-article clearfix list-article--has-thumb post-9645 post type-post status-publish format-standard has-post-thumbnail hentry category-advertising category-books category-commerce category-marketing category-technology tag-academic-publishing tag-amazon tag-book-marketing tag-brands tag-online-bookselling tag-publishing tag-seo tag-the-matrix collection-marketing collection-scholarly-publishing-101-the-basics" id="post-9645"> <a href="https://scholarlykitchen.sspnet.org/2010/04/12/why-publishers-brands-matter/" role="presentation"> <div class="list-article__thumb" style="background-image: url('https://scholarlykitchen.sspnet.org/wp-content/uploads/2016/10/2510532872_989b623cd2_b-350x250.jpg');"></div> </a> <div class="list-article__content"> <header class="list-article__header"> <h2 class="list-article__title"><a href="https://scholarlykitchen.sspnet.org/2010/04/12/why-publishers-brands-matter/">Why Publishers’ Brands Matter</a></h2> </header> <div class="content"> <p>Publishers’ brands matter very much to consumers, but sometimes people are unaware of the role brands play in purchasing decisions.</p> </div> <nav class="nav-article-meta"> <ul class="nav-article-meta__list"> <li><span class="byline">By</span> <a href="https://scholarlykitchen.sspnet.org/author/jesposito/" title="Posts by Joseph Esposito" class="author url fn" rel="author">Joseph Esposito</a></li><li>Apr 12, 2010</li><li class="nav-article-meta__comments hidden-print"><a href="https://scholarlykitchen.sspnet.org/2010/04/12/why-publishers-brands-matter/#comments">11 Comments</a></li> </ul> </nav> </div> </article> <nav class="nav-archive hidden-print"> </nav> </main> <aside class="sidebar col col-lg-4" role="complementary"> <nav class="nav-browse hidden-print"> <h4 class="nav-browse__heading"><i class="bts bt-bars"></i> Browse By</h4>  <label for="nav_browse_category">Select a Category</label> <select class="select js-links" id="nav_browse_category"> <option value="https://scholarlykitchen.sspnet.org/archives/">CATEGORY</option> <option value="https://scholarlykitchen.sspnet.org/category/advertising/" >Advertising</option><option value="https://scholarlykitchen.sspnet.org/category/advocacy/" >Advocacy</option><option value="https://scholarlykitchen.sspnet.org/category/artificial-intelligence/" >Artificial Intelligence</option><option value="https://scholarlykitchen.sspnet.org/category/authority/" >Authority</option><option value="https://scholarlykitchen.sspnet.org/category/authors/" >Authors</option><option value="https://scholarlykitchen.sspnet.org/category/big-deal/" >Big Deal</option><option value="https://scholarlykitchen.sspnet.org/category/books/" >Books</option><option value="https://scholarlykitchen.sspnet.org/category/business-models/" >Business Models</option><option value="https://scholarlykitchen.sspnet.org/category/careers-2/" >Careers</option><option value="https://scholarlykitchen.sspnet.org/category/commerce/" >Commerce</option><option value="https://scholarlykitchen.sspnet.org/category/controversial-topics/" >Controversial Topics</option><option value="https://scholarlykitchen.sspnet.org/category/copyright/" >Copyright</option><option value="https://scholarlykitchen.sspnet.org/category/data-publishing-2/" >Data Publishing</option><option value="https://scholarlykitchen.sspnet.org/category/design/" >Design</option><option value="https://scholarlykitchen.sspnet.org/category/discovery-2/" >Discovery</option><option value="https://scholarlykitchen.sspnet.org/category/diversity-and-inclusion/" >Diversity, Equity, Inclusion, and Accessibility</option><option value="https://scholarlykitchen.sspnet.org/category/economics-2/" >Economics</option><option value="https://scholarlykitchen.sspnet.org/category/education/" >Education</option><option value="https://scholarlykitchen.sspnet.org/category/ethics/" >Ethics</option><option value="https://scholarlykitchen.sspnet.org/category/experimentation/" >Experimentation</option><option value="https://scholarlykitchen.sspnet.org/category/historical/" >Historical</option><option value="https://scholarlykitchen.sspnet.org/category/housekeeping/" >Housekeeping</option><option value="https://scholarlykitchen.sspnet.org/category/infrastructure/" >Infrastructure</option><option value="https://scholarlykitchen.sspnet.org/category/innovation-2/" >Innovation</option><option value="https://scholarlykitchen.sspnet.org/category/language/" >Language</option><option value="https://scholarlykitchen.sspnet.org/category/libraries-2/" >Libraries</option><option value="https://scholarlykitchen.sspnet.org/category/marketing/" >Marketing</option><option value="https://scholarlykitchen.sspnet.org/category/mental-health-awareness/" >Mental Health Awareness</option><option value="https://scholarlykitchen.sspnet.org/category/metrics-and-analytics/" >Metrics and Analytics</option><option value="https://scholarlykitchen.sspnet.org/category/newspapers/" >Newspapers</option><option value="https://scholarlykitchen.sspnet.org/category/nostalgia/" >Nostalgia</option><option value="https://scholarlykitchen.sspnet.org/category/open-access/" >Open Access</option><option value="https://scholarlykitchen.sspnet.org/category/open-science/" >Open Science</option><option value="https://scholarlykitchen.sspnet.org/category/organizational-management/" >Organizational Management</option><option value="https://scholarlykitchen.sspnet.org/category/pandemic/" >Pandemic</option><option value="https://scholarlykitchen.sspnet.org/category/peer-review/" >Peer Review</option><option value="https://scholarlykitchen.sspnet.org/category/podcast/" >Podcast</option><option value="https://scholarlykitchen.sspnet.org/category/policy/" >Policy</option><option value="https://scholarlykitchen.sspnet.org/category/preservation/" >Preservation</option><option value="https://scholarlykitchen.sspnet.org/category/reading/" >Reading</option><option value="https://scholarlykitchen.sspnet.org/category/research/" >Research</option><option value="https://scholarlykitchen.sspnet.org/category/research-integrity/" >Research Integrity</option><option value="https://scholarlykitchen.sspnet.org/category/research-societies/" >Research Societies</option><option value="https://scholarlykitchen.sspnet.org/category/social-media/" >Social Media</option><option value="https://scholarlykitchen.sspnet.org/category/social-role/" >Social Role</option><option value="https://scholarlykitchen.sspnet.org/category/society-for-scholarly-publishing/" >Society for Scholarly Publishing</option><option value="https://scholarlykitchen.sspnet.org/category/sociology/" >Sociology</option><option value="https://scholarlykitchen.sspnet.org/category/technology/" >Technology</option><option value="https://scholarlykitchen.sspnet.org/category/tools/" >Tools</option><option value="https://scholarlykitchen.sspnet.org/category/uncategorized/" >Uncategorized</option><option value="https://scholarlykitchen.sspnet.org/category/university-press/" >university press</option><option value="https://scholarlykitchen.sspnet.org/category/usability/" >Usability</option><option value="https://scholarlykitchen.sspnet.org/category/user-experience/" >User Experience</option><option value="https://scholarlykitchen.sspnet.org/category/world-of-tomorrow/" >World of Tomorrow</option> </select> <label for="nav_browse_author">Select an Author</label> <select class="select js-links" id="nav_browse_author"> <option value="https://scholarlykitchen.sspnet.org/chefs/">CHEF</option> <option value="https://scholarlykitchen.sspnet.org/author/planxty/" >Rick Anderson</option><option value="https://scholarlykitchen.sspnet.org/author/toddacarpenter/" >Todd A Carpenter</option><option value="https://scholarlykitchen.sspnet.org/author/acochran881/" >Angela Cochran</option><option value="https://scholarlykitchen.sspnet.org/author/lettiephd/" >Lettie Y. Conrad</option><option value="https://scholarlykitchen.sspnet.org/author/dacrotty/" >David Crotty</option><option value="https://scholarlykitchen.sspnet.org/author/jesposito/" >Joseph Esposito</option><option value="https://scholarlykitchen.sspnet.org/author/rghosh/" >Roohi Ghosh</option><option value="https://scholarlykitchen.sspnet.org/author/robertharington/" >Robert Harington</option><option value="https://scholarlykitchen.sspnet.org/author/hmirfanullah/" >Haseeb Irfanullah</option><option value="https://scholarlykitchen.sspnet.org/author/lisa-janicke-hinchliffe/" >Lisa Janicke Hinchliffe</option><option value="https://scholarlykitchen.sspnet.org/author/phillbjones/" >Phill Jones</option><option value="https://scholarlykitchen.sspnet.org/author/roykaufman/" >Roy Kaufman</option><option value="https://scholarlykitchen.sspnet.org/author/scholkitch/" >Scholarly Kitchen</option><option value="https://scholarlykitchen.sspnet.org/author/alicejmeadows/" >Alice Meadows</option><option value="https://scholarlykitchen.sspnet.org/author/annmichael/" >Ann Michael</option><option value="https://scholarlykitchen.sspnet.org/author/amudditt/" >Alison Mudditt</option><option value="https://scholarlykitchen.sspnet.org/author/jillmwo/" >Jill O'Neill</option><option value="https://scholarlykitchen.sspnet.org/author/charlierapple/" >Charlie Rapple</option><option value="https://scholarlykitchen.sspnet.org/author/dianndra-roberts/" >Dianndra Roberts</option><option value="https://scholarlykitchen.sspnet.org/author/rschon/" >Roger C. Schonfeld</option><option value="https://scholarlykitchen.sspnet.org/author/avistaiman/" >Avi Staiman</option><option value="https://scholarlykitchen.sspnet.org/author/timvines/" >Tim Vines</option><option value="https://scholarlykitchen.sspnet.org/author/jasmine-wallace/" >Jasmine Wallace</option><option value="https://scholarlykitchen.sspnet.org/author/kawulf/" >Karin Wulf</option><option value="https://scholarlykitchen.sspnet.org/author/hongzhou/" >Hong Zhou</option> </select> <label for="nav_browse_month">Select a Month</label> <select class="select js-links" id="nav_browse_month"> <option value="https://scholarlykitchen.sspnet.org/archives/">MONTH/YEAR</option> <option value='https://scholarlykitchen.sspnet.org/2024/11/'> November 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/10/'> October 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/09/'> September 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/08/'> August 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/07/'> July 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/06/'> June 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/05/'> May 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/04/'> April 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/03/'> March 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/02/'> February 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2024/01/'> January 2024 </option> <option value='https://scholarlykitchen.sspnet.org/2023/12/'> December 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/11/'> November 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/10/'> October 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/09/'> September 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/08/'> August 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/07/'> July 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/06/'> June 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/05/'> May 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/04/'> April 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/03/'> March 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/02/'> February 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2023/01/'> January 2023 </option> <option value='https://scholarlykitchen.sspnet.org/2022/12/'> December 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/11/'> November 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/10/'> October 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/09/'> September 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/08/'> August 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/07/'> July 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/06/'> June 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/05/'> May 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/04/'> April 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/03/'> March 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/02/'> February 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2022/01/'> January 2022 </option> <option value='https://scholarlykitchen.sspnet.org/2021/12/'> December 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/11/'> November 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/10/'> October 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/09/'> September 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/08/'> August 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/07/'> July 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/06/'> June 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/05/'> May 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/04/'> April 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/03/'> March 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/02/'> February 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2021/01/'> January 2021 </option> <option value='https://scholarlykitchen.sspnet.org/2020/12/'> December 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/11/'> November 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/10/'> October 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/09/'> September 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/08/'> August 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/07/'> July 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/06/'> June 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/05/'> May 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/04/'> April 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/03/'> March 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/02/'> February 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2020/01/'> January 2020 </option> <option value='https://scholarlykitchen.sspnet.org/2019/12/'> December 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/11/'> November 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/10/'> October 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/09/'> September 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/08/'> August 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/07/'> July 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/06/'> June 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/05/'> May 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/04/'> April 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/03/'> March 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/02/'> February 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2019/01/'> January 2019 </option> <option value='https://scholarlykitchen.sspnet.org/2018/12/'> December 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/11/'> November 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/10/'> October 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/09/'> September 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/08/'> August 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/07/'> July 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/06/'> June 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/05/'> May 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/04/'> April 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/03/'> March 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/02/'> February 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2018/01/'> January 2018 </option> <option value='https://scholarlykitchen.sspnet.org/2017/12/'> December 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/11/'> November 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/10/'> October 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/09/'> September 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/08/'> August 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/07/'> July 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/06/'> June 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/05/'> May 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/04/'> April 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/03/'> March 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/02/'> February 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2017/01/'> January 2017 </option> <option value='https://scholarlykitchen.sspnet.org/2016/12/'> December 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/11/'> November 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/10/'> October 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/09/'> September 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/08/'> August 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/07/'> July 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/06/'> June 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/05/'> May 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/04/'> April 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/03/'> March 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/02/'> February 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2016/01/'> January 2016 </option> <option value='https://scholarlykitchen.sspnet.org/2015/12/'> December 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/11/'> November 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/10/'> October 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/09/'> September 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/08/'> August 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/07/'> July 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/06/'> June 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/05/'> May 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/04/'> April 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/03/'> March 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/02/'> February 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2015/01/'> January 2015 </option> <option value='https://scholarlykitchen.sspnet.org/2014/12/'> December 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/11/'> November 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/10/'> October 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/09/'> September 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/08/'> August 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/07/'> July 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/06/'> June 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/05/'> May 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/04/'> April 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/03/'> March 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/02/'> February 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2014/01/'> January 2014 </option> <option value='https://scholarlykitchen.sspnet.org/2013/12/'> December 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/11/'> November 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/10/'> October 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/09/'> September 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/08/'> August 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/07/'> July 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/06/'> June 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/05/'> May 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/04/'> April 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/03/'> March 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/02/'> February 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2013/01/'> January 2013 </option> <option value='https://scholarlykitchen.sspnet.org/2012/12/'> December 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/11/'> November 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/10/'> October 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/09/'> September 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/08/'> August 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/07/'> July 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/06/'> June 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/05/'> May 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/04/'> April 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/03/'> March 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/02/'> February 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2012/01/'> January 2012 </option> <option value='https://scholarlykitchen.sspnet.org/2011/12/'> December 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/11/'> November 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/10/'> October 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/09/'> September 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/08/'> August 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/07/'> July 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/06/'> June 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/05/'> May 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/04/'> April 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/03/'> March 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/02/'> February 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2011/01/'> January 2011 </option> <option value='https://scholarlykitchen.sspnet.org/2010/12/'> December 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/11/'> November 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/10/'> October 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/09/'> September 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/08/'> August 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/07/'> July 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/06/'> June 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/05/'> May 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/04/'> April 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/03/'> March 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/02/'> February 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2010/01/'> January 2010 </option> <option value='https://scholarlykitchen.sspnet.org/2009/12/'> December 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/11/'> November 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/10/'> October 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/09/'> September 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/08/'> August 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/07/'> July 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/06/'> June 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/05/'> May 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/04/'> April 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/03/'> March 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/02/'> February 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2009/01/'> January 2009 </option> <option value='https://scholarlykitchen.sspnet.org/2008/12/'> December 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/11/'> November 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/10/'> October 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/09/'> September 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/08/'> August 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/07/'> July 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/06/'> June 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/05/'> May 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/04/'> April 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/03/'> March 2008 </option> <option value='https://scholarlykitchen.sspnet.org/2008/02/'> February 2008 </option> </select> </nav> <div class="sidebox sidebox--authors"> <h4 class="sidebox--authors__logo-heading">Official Blog of:</h4> <a href="https://www.sspnet.org/" rel="external"> <img class="ssp-logo" src="https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/images/ssp-logo-sidebar.png" alt="Society for Scholarly Publishing (SSP)"> </a> <h3 class="sidebox--authors__heading">The Chefs</h3> <ul class="chef-list"> <li> <a href="https://scholarlykitchen.sspnet.org/author/planxty/" title="Rick Anderson"> <img src="https://secure.gravatar.com/avatar/5a5be2e85a4d89ae4c64a45bd7d82846?s=96&d=mm&r=g" alt="Rick Anderson" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/toddacarpenter/" title="Todd A Carpenter"> <img src="https://secure.gravatar.com/avatar/75ee010c853d5de2a14dd94f996d18f9?s=96&d=mm&r=g" alt="Todd A Carpenter" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/acochran881/" title="Angela Cochran"> <img src="https://secure.gravatar.com/avatar/90640ab40f3437ab7802d8f55b653ecf?s=96&d=mm&r=g" alt="Angela Cochran" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/lettiephd/" title="Lettie Y. Conrad"> <img src="https://secure.gravatar.com/avatar/0673b2d502faf4a0677216ab16ed5bc7?s=96&d=mm&r=g" alt="Lettie Y. Conrad" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/dacrotty/" title="David Crotty"> <img src="https://secure.gravatar.com/avatar/49194f0d60398e09cdbbf70da83dadd9?s=96&d=mm&r=g" alt="David Crotty" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/jesposito/" title="Joseph Esposito"> <img src="https://secure.gravatar.com/avatar/a3370c4268c26e1ebe2b796b9ecfb356?s=96&d=mm&r=g" alt="Joseph Esposito" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/rghosh/" title="Roohi Ghosh"> <img src="https://secure.gravatar.com/avatar/3ee1169f13078d18ff6b507443a7b803?s=96&d=mm&r=g" alt="Roohi Ghosh" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/robertharington/" title="Robert Harington"> <img src="https://secure.gravatar.com/avatar/5f1ab5335664cc64d4bfb5ffef879186?s=96&d=mm&r=g" alt="Robert Harington" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/hmirfanullah/" title="Haseeb Irfanullah"> <img src="https://secure.gravatar.com/avatar/dcadfdddb7044429f1bffc57ea385fee?s=96&d=mm&r=g" alt="Haseeb Irfanullah" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/lisa-janicke-hinchliffe/" title="Lisa Janicke Hinchliffe"> <img src="https://secure.gravatar.com/avatar/d6b5be015563ba3820753d6862bdd9cf?s=96&d=mm&r=g" alt="Lisa Janicke Hinchliffe" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/phillbjones/" title="Phill Jones"> <img src="https://secure.gravatar.com/avatar/cb538da55aa847afd52598be46857bef?s=96&d=mm&r=g" alt="Phill Jones" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/roykaufman/" title="Roy Kaufman"> <img src="https://secure.gravatar.com/avatar/12dae844d0a38e227956decf452cf729?s=96&d=mm&r=g" alt="Roy Kaufman" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/scholkitch/" title="Scholarly Kitchen"> <img src="https://secure.gravatar.com/avatar/17eae04b9f2657bf5423775e236a52e4?s=96&d=mm&r=g" alt="Scholarly Kitchen" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/alicejmeadows/" title="Alice Meadows"> <img src="https://secure.gravatar.com/avatar/5c6a1ebd5320c51600bba5c9a1d987a4?s=96&d=mm&r=g" alt="Alice Meadows" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/annmichael/" title="Ann Michael"> <img src="https://secure.gravatar.com/avatar/f80e12924786c3622b8be166de4f7007?s=96&d=mm&r=g" alt="Ann Michael" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/amudditt/" title="Alison Mudditt"> <img src="https://secure.gravatar.com/avatar/da6f76bcf39617422b515f65502effec?s=96&d=mm&r=g" alt="Alison Mudditt" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/jillmwo/" title="Jill O'Neill"> <img src="https://secure.gravatar.com/avatar/0e6e80be7fac8adb5b1c92d032130cb9?s=96&d=mm&r=g" alt="Jill O'Neill" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/charlierapple/" title="Charlie Rapple"> <img src="https://secure.gravatar.com/avatar/96641cfe9f612b659ee34afcff44858e?s=96&d=mm&r=g" alt="Charlie Rapple" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/dianndra-roberts/" title="Dianndra Roberts"> <img src="https://secure.gravatar.com/avatar/fc0d6a298a550710b0ab347f08a104f0?s=96&d=mm&r=g" alt="Dianndra Roberts" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/rschon/" title="Roger C. Schonfeld"> <img src="https://secure.gravatar.com/avatar/7bd87c489c64b5355ca1fd9340f94f2a?s=96&d=mm&r=g" alt="Roger C. Schonfeld" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/avistaiman/" title="Avi Staiman"> <img src="https://secure.gravatar.com/avatar/54bcfb986f666b4eb50ac02c0c2d3589?s=96&d=mm&r=g" alt="Avi Staiman" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/timvines/" title="Tim Vines"> <img src="https://secure.gravatar.com/avatar/dd8bcaed6d24073fbc583bdaa11a36bd?s=96&d=mm&r=g" alt="Tim Vines" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/jasmine-wallace/" title="Jasmine Wallace"> <img src="https://secure.gravatar.com/avatar/9dae05b47b975220758091714357bec8?s=96&d=mm&r=g" alt="Jasmine Wallace" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/kawulf/" title="Karin Wulf"> <img src="https://secure.gravatar.com/avatar/72e8ea8d4db33f753f6862ebf95d44ad?s=96&d=mm&r=g" alt="Karin Wulf" class="avatar"> </a> </li> <li> <a href="https://scholarlykitchen.sspnet.org/author/hongzhou/" title="Hong Zhou"> <img src="https://secure.gravatar.com/avatar/609c5ef37037ee88e4ea422e293f6a17?s=96&d=mm&r=g" alt="Hong Zhou" class="avatar"> </a> </li> </ul> </div> <div class="ad ad--default ad--sidebar-primary">  <div id='div-gpt-ad-1481750508871-3'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1481750508871-3'); }); </script> </div> </div> <div class="sidebox sidebox--recent"> <h4 class="sidebox__heading"><i class="bts bt-clock"></i> Most Recent</h4> <div class="sidebox__content"> <ul class="sidebox__list"> <li><a href="https://scholarlykitchen.sspnet.org/2024/11/22/the-important-questions-of-our-time-what-if/">The Important Questions of Our Time — What if….</a></li> <li><a href="https://scholarlykitchen.sspnet.org/2024/11/21/guest-post-how-digital-humanities-promote-social-emotional-skills/">Guest Post: How Digital Humanities Promote Social-Emotional Skills</a></li> <li><a href="https://scholarlykitchen.sspnet.org/2024/11/20/guest-post-supply-chain-of-writing-fools/">Guest Post: Supply Chain of Writing Fools</a></li> </ul> </div> </div> <div class="sidebox sidebox--ssp-feed"> <h4 class="sidebox__heading"><i class="fa fa-newspaper-o"></i> SSP News</h4> <div class="sidebox__content"> <div class="ssp-feed"><div class="ssp-feed-items"><article class="ssp-feed-item"><div class="ssp-feed-item__content"><h3 class="ssp-feed-item__heading"><a href="https://www.sspnet.org/community/news/webinar-preview-the-scholarly-kitchen-trends-around-ai-and-scholarly-content-licensing/" target="_blank">Webinar Preview | The Scholarly Kitchen: Trends Around AI and Scholarly Content Licensing</a></h3><span class="ssp-feed-item__date">Nov 18, 2024</span></div></article><article class="ssp-feed-item"><div class="ssp-feed-item__content"><h3 class="ssp-feed-item__heading"><a href="https://www.sspnet.org/community/news/announcing-the-inaugural-epic-awards-to-recognize-excellence-in-scholarly-publishing-technology-and-communications/" target="_blank">Announcing the Inaugural EPIC Awards to Recognize Excellence in Scholarly Publishing, Technology, and Communications</a></h3><span class="ssp-feed-item__date">Nov 15, 2024</span></div></article></div></div> </div> </div> <a href="https://scholarlykitchen.sspnet.org/follow/" class="btn btn--wide btn--follow"> <span class="show-xl">Follow the Scholarly Kitchen Blog</span> <span class="hide-xl">Follow Us</span> </a> <div class="ad ad--skyscraper ad--sidebar-secondary">  <div id='div-gpt-ad-1481750508871-4'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1481750508871-4'); }); </script> </div> </div> <div class="ad ad--skyscraper ad--sidebar-secondary ad--sidebar-tertiary">  <div id='div-gpt-ad-1595371931918-0'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1595371931918-0'); }); </script> </div> </div> </aside> </div> </div> </div> <footer class="site-footer"> <div class="container"> <div class="columns"> <div class="col col-lg-3"> <a href="https://www.sspnet.org/" rel="external"> <img class="ssp-logo" src="https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/images/ssp-logo-footer.png" alt="Society for Scholarly Publishing (SSP)"> </a> </div> <div class="col col-lg-7"> <p class="footer-mission">The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.</p> <p class="footer-disclaimer"><span>The Scholarly Kitchen</span> is a moderated and independent blog. Opinions on <span>The Scholarly Kitchen</span> are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.</p> </div> <div class="col col-lg-2"> <ul class="footer-nav hidden-print"> <li><a href="https://scholarlykitchen.sspnet.org/about/">About</a></li> <li><a href="https://scholarlykitchen.sspnet.org/archives/">Archives</a></li> <li><a href="https://scholarlykitchen.sspnet.org/chefs/">Chefs</a></li> <li><a href="https://scholarlykitchen.sspnet.org/category/podcast/">Podcast</a></li> <li><a href="https://scholarlykitchen.sspnet.org/follow/">Follow</a></li> <li><a href="https://scholarlykitchen.sspnet.org/advertising/">Advertising</a></li> </ul> </div> </div> <div class="footer-secondary columns"> <div class="col col-lg-10"> <ul class="footer-links hidden-print"> <li><a href="https://scholarlykitchen.sspnet.org/privacy-policy/">Privacy Policy</a></li><li><a href="https://scholarlykitchen.sspnet.org/terms-of-use/">Terms of Use</a></li><li><a href="https://www.windmillstrategy.com/" rel="external">Website Credits</a></li> </ul> </div> <div class="col col-lg-2"> <div class="footer-issn">ISSN 2690-8085</div> </div> </div> </div> </footer> </div> <script type="text/javascript" id="hum_cdp_init-js-extra"> /* <![CDATA[ */ var hum = {"apiKey":"prod-key-ssp-oxcwmdewrb","apiUrl":"https:\/\/ssp.hum.works\/api\/","sdkUrl":"https:\/\/ssp.hum.works\/js\/main.js","cookieDomain":"sspnet.org","contentSource":"schkitch","scrollElements":"article","clickElements":"","postType":"post"}; /* ]]> */ </script> <script type="text/javascript" src="https://scholarlykitchen.sspnet.org/wp-content/plugins/hum_cdp/includes/js/hum_init.js?ver=1.0.3" id="hum_cdp_init-js"></script> <script type="text/javascript" id="social_warfare_script-js-extra"> /* <![CDATA[ */ var socialWarfare = {"addons":[],"post_id":"55236","variables":{"emphasizeIcons":false,"powered_by_toggle":false,"affiliate_link":"https:\/\/warfareplugins.com"},"floatBeforeContent":""}; /* ]]> */ </script> <script type="text/javascript" src="https://scholarlykitchen.sspnet.org/wp-content/plugins/social-warfare/assets/js/script.min.js?ver=4.5.4" id="social_warfare_script-js"></script> <script type="text/javascript" src="https://scholarlykitchen.sspnet.org/wp-includes/js/comment-reply.min.js?ver=6.6.1" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="//cdnjs.cloudflare.com/ajax/libs/fitvids/1.1.0/jquery.fitvids.min.js?ver=1.1.0" id="jquery-fitvids-js"></script> <script type="text/javascript" src="https://scholarlykitchen.sspnet.org/wp-content/themes/bedstone/js/app.js?ver=09261225" id="app-js"></script> <script type="text/javascript" src="https://stats.wp.com/e-202447.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script type="text/javascript" id="jetpack-stats-js-after"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"209325135\",\"post\":\"0\",\"tz\":\"-5\",\"srv\":\"scholarlykitchen.sspnet.org\",\"j\":\"1:14.0\"}") ]); _stq.push([ "clickTrackerInit", "209325135", "0" ]); /* ]]> */ </script> <script type="text/javascript"> var swp_nonce = "026a6360bd";var swpFloatBeforeContent = false; var swp_ajax_url = "https://scholarlykitchen.sspnet.org/wp-admin/admin-ajax.php";var swpClickTracking = false;</script></body> </html>