[기자수첩] 개인정보 안 주면 '한국만' 이용 금지한다는 메타

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class="reporter_list column_list"> <div class="reporter_txt"> <div class="reporter_info"> <strong>김성현 기자</strong><a href="https://web.archive.org/web/20220802165632/mailto:sh0416@zdnet.co.kr"><i class="icon-email"></i></a> <a href="https://web.archive.org/web/20220802165632/https://media.naver.com/journalist/092/76155" target="_blank"><i class="icon-naver-1 n_coloer"></i>기자 페이지 구독</a> <a href="/web/20220802165632/https://zdnet.co.kr/reporter/?lstcode=sh0416" target="_blank"><i class="icon-file-text"></i>기자의 다른기사 보기</a> </div> <div class="reporter_btn"> <ul> <li class="facebook"><a class="fb-share" aria-label="https://zdnet.co.kr/view/?no=20220723144820" href="https://web.archive.org/web/20220802165632/https://www.facebook.com/sharer/sharer.php?u=" target="_blank"><i class="icon-facebook"></i></a></li> <li class="twitte"><a class="fb-share" aria-label="https://zdnet.co.kr/view/?no=20220723144820" href="https://web.archive.org/web/20220802165632/https://twitter.com/intent/tweet?text=[기자수첩] 개인정보 안 주면 '한국만' 이용 금지한다는 메타&url=" target="_blank"><i class="icon-twitter"></i></a></li> <li class="linkedin"><a class="fb2-share" aria-label="http%3A%2F%2Fzdnet.co.kr%2Fview%2F%3Fno%3D20220723144820" href="https://web.archive.org/web/20220802165632/https://www.linkedin.com/shareArticle?url=" target="_blank"><i class="icon-linkedin"></i></a></li> <li><a href="javascript:increaseFontsize('20220723144820');"><img src="/web/20220802165632im_/https://zdnet.co.kr/images/txt_bt1.gif" alt=""></a></li> <li><a href="javascript:decreaseFontsize('20220723144820');"><img src="/web/20220802165632im_/https://zdnet.co.kr/images/txt_bt2.gif" alt=""></a></li> <li><a href="javascript:article_print('20220723144820')"><img src="/web/20220802165632im_/https://zdnet.co.kr/images/print_bt.gif" alt=""></a></li> </ul> </div> </div> </div>  <div class="cont_ad_box"> <iframe src="https://web.archive.org/web/20220802165632if_/https://adv.zdnet.co.kr/RealMedia/ads/adstream_sx.ads/zdnet.co.kr/zd@Position1" marginwidth="0" marginheight="0" scrolling="no" leftmargin="0" topmargin="0" width="700" height="20" frameborder="0"></iframe> </div>  <div class="view_cont" id="articleBody" itemprop="articleBody"> <div id="content-20220723144820" style="font-size: 16px;">  <figure class="view_cont_img align_left"> <span class="img"><img src="/web/20220802165632im_/https://zdnet.co.kr/Include2/user/pic/reporter/sh04162@zdnet.co.kr.jpg?ver=20210616" alt="" style="width:190px;height:auto"></span> <figcaption></figcaption> </figure>  <p>페이스북·인스타그램 운영사 메타가 국내 이용자에게 개인정보 수집 동의를 강제하고 있다. 이미지 등 내용물과 위치, 친구 목록, 연락처 등 정보를 메타에 제공해야만 서비스를 이용할 수 있도록 한 것이다. 동의하지 않을 경우 다음 달 9일부터 페이스북과 인스타그램 사용이 금지된다.</p> <p>‘계정 중지’ 엄포를 놓는 건 이례적인 처사다. 메타는 미국, 유럽연합(EU), 인도 등에도 같은 정책을 내놨지만, 서비스 이용을 담보로 하진 않았다. 개인정보를 주지 않으면, 이용이 금지되는 국가는 우리나라가 유일하다는 뜻이다. 한국에만 무리한 요구를 하는 셈이다. </p> <p>일각에는 “플랫폼 사업자가 운영하는 서비스에 이용자가 정보를 주는 게 무슨 문제냐”는 반응도 있다. 일면 타당한 얘기다. 그러나 메타의 금번 개인정보 수집 행보가 '맞춤형 광고'를 위해서라는 점에서 다르게 볼 필요가 있다.</p> <figure class="view_cont_img_jpg" style="width:640pxpx"> <span class="img"><img src="https://web.archive.org/web/20220802165632im_/https://image.zdnet.co.kr/2022/02/09/8e108772ec9348dbfd1471802b11d2f7.jpg" style="height:auto"></span> <figcaption>마크 저커버그 메타 CEO (사진=씨넷)</figcaption> </figure> <p>대개 기업들은 특정 이용자를 타깃으로 한 맞춤형 광고를 위해 개인정보를 수집할 때, 개개인에게 선택권을 부여한다. 이런 관점에서 메타의 이번 방침은 지나치게 강제성을 띤다. 광고 수익이 핵심 비즈니스모델(BM)인 메타가 돈 버는 데 혈안이 돼, 한국 이용자를 기만하는 행각을 벌이는 듯하다.</p> <p>그렇다면 왜 한국일까. 전문가들은 타국과 달리 한국 정부 규제가 취약한 점을 메타가 교묘히 이용한 것으로 보고 있다. 정치권의 방관이 메타의 횡포로 직결된 사례라며, 입법적 대책이 마련돼야 한다는 목소리가 잇따른다.</p> <p>한국은 정보기술(IT) 강국이다. 유수 기업이 전자, 자동차 등 분야에서 산업을 선도하고 있으며, IT 공룡들이 득세하는 글로벌 시장에서 자국 토종 플랫폼이 경쟁력을 갖춘 몇 안 되는 국가 중 하나다. 서비스 이용을 빌미로, 우리 이용자들의 광범위한 개인정보가 고스란히 메타로 흘러가는 것을 넋 놓고 바라볼 수만은 없다.</p>  <h2><span>관련기사</span></h2> <div class="news_box connect"> <ul> <li><a href="/web/20220802165632/https://zdnet.co.kr/view/?no=20220722193621&re=R_20220723144820">"메타, 페북·인스타 개인정보 강제 동의는 위법"</a><span>2022.07.22</span></li> <li><a href="/web/20220802165632/https://zdnet.co.kr/view/?no=20220302091931&re=R_20220723144820">메타, 러시아 국영 언론 페북·인스타그램 계정 강등</a><span>2022.03.02</span></li> <li><a href="/web/20220802165632/https://zdnet.co.kr/view/?no=20220722105019&re=R_20220723144820">메타 "개인정보 수집동의 안 하면 못 써"...개인정보위, 보호법 위반 검토</a><span>2022.07.22</span></li> <li><a href="/web/20220802165632/https://zdnet.co.kr/view/?no=20220720101947&re=R_20220723144820">"12년 피·땀·눈물 압류"...메타, 상표권 소송 당해</a><span>2022.07.20</span></li> </ul> </div> <p>개인정보보호위원회는 사태 심각성을 받아들이며, 실태조사에 착수하겠다고 밝혔다. 장혜영 정의당 의원도 메타 한국 지사 관계자를 만나, 관련 논의를 이어갔다고 한다. 그러나 결정권을 쥔 게 본사라, 문제를 조속히 해결하는 데 난항을 겪을 것으로 봤다.</p> <p>장 의원은 다각적인 방향을 모색해야 한다고 역설했다. 정부, 국회가 적극적으로 나서야 할 때다. 글로벌 빅테크 기업들이 공정한 경쟁에 임하고 국내 이용자 보호를 준수하도록 규제 가이드라인을 만들어야 한다. 또 메타와 직접적인 대화의 장(場)을 구축하는 데 힘써야 한다. 그래야 IT 강국 지위를 견고히 할 수 있다.</p> <div 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[기자수첩] 개인정보 안 주면 '한국만' 이용 금지한다는 메타 - ZDNet korea