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Sponsored post - Wikipedia

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website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through <a href="/wiki/Moderation_system" class="mw-redirect" title="Moderation system">user promotion and moderation</a> to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other <a href="/wiki/Pay-per-click" title="Pay-per-click">pay-per-click</a> advertisement formats, such as <a href="/wiki/Web_banner" title="Web banner">web banners</a>, text and <a href="/wiki/Rich_media" class="mw-redirect" title="Rich media">rich media</a>. Sites and services which utilize sponsored posts include <a href="/wiki/Digg" title="Digg">Digg</a>,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">&#91;</span>1<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Reddit" title="Reddit">Reddit</a>,<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">&#91;</span>2<span class="cite-bracket">&#93;</span></a></sup> <a href="/wiki/Twitter" title="Twitter">Twitter</a>,<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">&#91;</span>3<span class="cite-bracket">&#93;</span></a></sup> and <a href="/wiki/Instagram" title="Instagram">Instagram</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">&#91;</span>4<span class="cite-bracket">&#93;</span></a></sup> </p><p>Specifically referring to context of blogs, "sponsored posts" were defined by Mutum and Wang (2010) as "promoted blog entries or posts that contain links that point to the home page or specific product pages of the website of the sponsor for which the blogger receives compensation in the form of money, products, services or in other ways".<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">&#91;</span>5<span class="cite-bracket">&#93;</span></a></sup> They are also known as paid posts or sponsored reviews. </p><p>Sponsored posts can also serve as a means of curtailing the possibility of companies paying individuals to moderate a submitted link or media to the front page of the website, which often violates the spirit or letter of a site's <a href="/wiki/Terms_of_Service" class="mw-redirect" title="Terms of Service">Terms of Service</a>. </p> <div class="mw-heading mw-heading2"><h2 id="Instagram">Instagram</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Sponsored_post&amp;action=edit&amp;section=1" title="Edit section: Instagram"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Instagram Sponsored Posts, also known as "Influencer Marketing"<sup id="cite_ref-IM_6-0" class="reference"><a href="#cite_note-IM-6"><span class="cite-bracket">&#91;</span>6<span class="cite-bracket">&#93;</span></a></sup> in Instagram is a form of promoting a brand or product through popular celebrities or influential people. Particularly in Instagram, accounts with a lot of followers accept payments to have other people's contents featured on their page for the sake of promotion to a larger audience. Sponsored post prices of the top influencers on <a href="/wiki/Instagram" title="Instagram">instagram</a> can command 6-figure fees, with some reaching millions for a single post.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">&#91;</span>7<span class="cite-bracket">&#93;</span></a></sup> This method of advertising became very popular but was done in private through direct transactions rather than through a legitimized medium like Instagram where it can be legally documented. As such the content being marketed is not being regulated very well. The Federal Trade Commission sent over 90 letters to influencers that they need to properly disclose that they are being sponsored by a brand or product.<sup id="cite_ref-Fed_8-0" class="reference"><a href="#cite_note-Fed-8"><span class="cite-bracket">&#91;</span>8<span class="cite-bracket">&#93;</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">&#91;</span>9<span class="cite-bracket">&#93;</span></a></sup> </p><p>Now, Instagram is seeking to change the transparency of this method of advertising and is launching a new tool for that purpose. Upon the submission of a sponsored post, there will be a visible tag at the top “Paid Partnership With Sponsor Name”. This will allow a more legitimized form of promotion between the influential users of Instagram and the brands willing to get their name out.<sup id="cite_ref-Tool_10-0" class="reference"><a href="#cite_note-Tool-10"><span class="cite-bracket">&#91;</span>10<span class="cite-bracket">&#93;</span></a></sup> </p><p>After reports began circulating that Instagram shows posts to only a small percentage of users' followers, Instagram released a statement denying it is doing any such thing.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">&#91;</span>11<span class="cite-bracket">&#93;</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Sponsored_post&amp;action=edit&amp;section=2" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Gray_propaganda" class="mw-redirect" title="Gray propaganda">Gray propaganda</a></li> <li><a href="/wiki/Hypertargeting" title="Hypertargeting">Hypertargeting</a></li> <li><a href="/wiki/Native_advertising" title="Native advertising">Native advertising</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Sponsored_post&amp;action=edit&amp;section=3" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://about.digg.com/blog/ads-you-can-digg%E2%80%A6or-bury"><i>Ads You Can Digg…or Bury</i></a></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.reddit.com/ad_inq/"><i>use our self-serve advertising tool</i></a></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://blog.twitter.com/2010/04/hello-world.html"><i>Hello World</i></a></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFCrabbe2013" class="citation web cs1">Crabbe, Lauren (November 1, 2013). <a rel="nofollow" class="external text" href="https://thenextweb.com/facebook/2013/11/01/fashion-designer-brand-michael-kors-becomes-first-run-ads-instagram-screenshot/">"Fashion designer brand Michael Kors becomes the first to run ads on Instagram"</a>. The Next Web<span class="reference-accessdate">. Retrieved <span class="nowrap">September 17,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=unknown&amp;rft.btitle=Fashion+designer+brand+Michael+Kors+becomes+the+first+to+run+ads+on+Instagram&amp;rft.pub=The+Next+Web&amp;rft.date=2013-11-01&amp;rft.aulast=Crabbe&amp;rft.aufirst=Lauren&amp;rft_id=https%3A%2F%2Fthenextweb.com%2Ffacebook%2F2013%2F11%2F01%2Ffashion-designer-brand-michael-kors-becomes-first-run-ads-instagram-screenshot%2F&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ASponsored+post" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFMutumWang2010" class="citation book cs1">Mutum, Dilip; Wang, Qing (2010). "Consumer Generated Advertising in Blogs". In Neal M. Burns; Terry Daugherty; Matthew S. Eastin (eds.). <i>Handbook of Research on Digital Media and Advertising: User Generated Content Consumption</i>. Vol.&#160;1. IGI Global. pp.&#160;<span class="nowrap">248–</span>261.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&amp;rft.genre=bookitem&amp;rft.atitle=Consumer+Generated+Advertising+in+Blogs&amp;rft.btitle=Handbook+of+Research+on+Digital+Media+and+Advertising%3A+User+Generated+Content+Consumption&amp;rft.pages=%3Cspan+class%3D%22nowrap%22%3E248-%3C%2Fspan%3E261&amp;rft.pub=IGI+Global&amp;rft.date=2010&amp;rft.aulast=Mutum&amp;rft.aufirst=Dilip&amp;rft.au=Wang%2C+Qing&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ASponsored+post" class="Z3988"></span></span> </li> <li id="cite_note-IM-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-IM_6-0">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://techcrunch.com/2017/06/14/instagram-sponsored-posts/">Influencer Marketing</a></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span 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Retrieved <span class="nowrap">8 May</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&amp;rft.genre=unknown&amp;rft.jtitle=Twitter&amp;rft.atitle=Instagram%27s+Denial+of+Organic+Reach+Limits&amp;rft_id=https%3A%2F%2Ftwitter.com%2Finstagram%2Fstatus%2F1087853297036275712&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ASponsored+post" class="Z3988"></span></span> </li> </ol></div></div> <!-- NewPP limit report Parsed by mw‐web.codfw.main‐958d75f5c‐c9b7r Cached time: 20250306031406 Cache expiry: 2592000 Reduced expiry: false Complications: [vary‐revision‐sha1] CPU time usage: 0.143 seconds Real time usage: 0.182 seconds Preprocessor visited node count: 541/1000000 Post‐expand include size: 11588/2097152 bytes Template argument size: 638/2097152 bytes Highest expansion depth: 8/100 Expensive parser function count: 1/500 Unstrip recursion depth: 1/20 Unstrip post‐expand size: 25969/5000000 bytes Lua time usage: 0.087/10.000 seconds Lua memory usage: 4373678/52428800 bytes Number of Wikibase entities loaded: 0/400 --> <!-- Transclusion expansion time report (%,ms,calls,template) 100.00% 169.095 1 -total 63.00% 106.531 1 Template:Reflist 45.23% 76.474 5 Template:Cite_web 33.97% 57.445 1 Template:Short_description 19.62% 33.182 2 Template:Pagetype 8.45% 14.283 3 Template:Main_other 7.31% 12.368 1 Template:SDcat 3.88% 6.554 1 Template:Cite_book 3.43% 5.797 1 Template:Cite_magazine 1.21% 2.038 1 Template:Short_description/lowercasecheck --> <!-- Saved in parser cache with key enwiki:pcache:28089015:|#|:idhash:canonical and timestamp 20250306031406 and revision id 1277197846. 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