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For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.","url":"https://vwo.com/blog/author/pratyushaguha/"},{"@type":"Question","@id":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683279165304","position":1,"url":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683279165304","name":"Q1. What are the key components of an A/B testing framework?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To create a successful A/B testing framework or strategy, it is crucial to:<br /><br />1. <strong>Define your goal</strong> - identify which metric you want to improve by implementing the test.<br />Make observations - understand your website friction and identify any issues by conducting quantitative and qualitative data research.<br /><br />2. <strong>Formulate a hypothesis</strong> - Analyze user behavior to create a hypothesis. <br />Run tests - conduct A/B tests for a sufficient period to obtain <a href=\"https://vwo.com/glossary/statistical-significance/\">statistical significance</a>.<br /><br />3. <strong>Calculate</strong> the <a href=\"https://vwo.com/tools/ab-test-duration-calculator/\">A/B test duration</a> here. <br /><br />4. <strong>Interpret results</strong> - analyze the test results carefully to make data-driven decisions and implement the winning variation.<br /><br />5. <strong>Conduct post-test analysis</strong> - analyze the results and identify areas for improvement in your test report.<br /><br />With these steps, you can create a structured and effective A/B testing framework or strategy that leads to actionable insights and meaningful improvement in your website or app. <br />","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281109675","position":2,"url":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281109675","name":"Q2. Do I need a professional A/B testing service to improve my website performance?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If your in-house team lacks the necessary expertise to spearhead an end-to-end app or website optimization program, you can hire professionals offering A/B testing services. At VWO, <a href=\"https://vwo.com/why-us/customer-success/dedicated-managers/\">our success team</a> can identify optimization opportunities, create tests, and analyze learnings to help build an experimentation culture in your organization. So, if you’re looking for an integrated experimentation platform and top-notch professional assistance, VWO should be your top choice. <br />","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281170912","position":3,"url":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281170912","name":"Q3. Are website testing tools the same as a/b testing tools for mobile apps?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Not all website testing tools offer mobile app testing capability. If you’re looking for mobile app testing tools, you can consider opting for VWO which makes mobile app testing a breeze. VWO offers lightweight SDKs for iOS, Android, and other widely used backend languages. Once you integrate the mobile app SDK, VWO will generate API keys that you can use for initializing your iOS and Android apps. For a detailed explanation of the steps involved, please refer to our <a href=\"https://help.vwo.com/hc/en-us/articles/360020728654-How-to-Create-an-A-B-Test-for-a-Mobile-Application-in-VWO-\">guide</a>.<br />","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281227577","position":4,"url":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281227577","name":"Q4. How do A/B testing tools work?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A/B testing tools allow you to test two different versions of a website element to see which one improves your business metric. You can set conversion goals, create multiple variations, split audiences, and even analyze your test results through data visualization charts on these testing tools. With some of the best split testing tools, you can even slice and dice test reports to evaluate how a test performed for a specific segment. To get more insights into each of these steps, you can read our comprehensive<a href=\"https://help.vwo.com/hc/en-us/articles/360021171954-How-to-Create-an-A-B-Test-in-VWO-\"> guide</a>. <br />","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281255407","position":5,"url":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281255407","name":"Q5. What should A/B testing tools not be used for?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Before you choose an experimentation platform, it’s important to make careful considerations and be aware of limitations. For example, if your website doesn’t get enough traffic, it can be a tad difficult to get statistically significant results. In that case, you would want to explore ways to increase the flow of relevant website traffic first and then get a tool to run a test. Here's a blog you may want to read to learn more about <a href=\"https://vwo.com/blog/ab-split-testing-low-traffic-sites/\" target=\"_blank\" rel=\"noreferrer noopener\">testing on low-traffic websites</a>. <br /><br />Also, avoid A/B testing if your hypothesis is not data-driven and is solely based on guesswork. To determine if a test can optimize user experience, it's crucial to base your idea on user behavior across your website. VWO's experimentation platform stands out from others by offering both behavior analysis and testing capabilities, ensuring that your tests are based on solid hypotheses derived from user insights.<br />","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281277594","position":6,"url":"https://vwo.com/blog/ab-testing-tools/#faq-question-1683281277594","name":"Q6. How do I choose metrics for A/B testing tools?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When running an A/B test on any testing tools, choose a metric that aligns with the goals of your business model. For instance, <br /><br />If you run an <a href=\"https://vwo.com/blog/trust-in-ecommerce/\">eCommerce</a> business, you’d focus on metrics like average order value, revenue per visitor, or conversion metrics like page visits or email subscriptions. <br /><br />On the other hand, if yours is a SaaS website and you want to run a test on it, you’d want to set metrics like free trial conversions, form submissions, subscriptions, customer lifetime value, and so on. <br /><br />You should also consider bounce rates, regardless of your business model, to assess user engagement and determine if visitors are leaving your website prematurely without converting.","inLanguage":"en-US"},"inLanguage":"en-US"}]}</script>  <link rel='dns-prefetch' href='//vwo.com' /> <link rel='dns-prefetch' href='//research.vwo.com' /> <link rel="alternate" type="application/rss+xml" title="Blog » Feed" href="https://vwo.com/blog/feed/" /> <link rel="alternate" type="application/rss+xml" title="Blog » Comments Feed" 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Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trsdu(0.3s)::a"> <div class=""> <div class="container D(f) Ai(c) Py(15px) Py(8px)--md Jc(sb)"> <a class="Mend(30px)--xs Mend(60px)--lg Mend(15px) Td(n)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "H(a) header-top-theme-dark_D(n) W(90px)--md W(80px)" /> </a> <div class="Flxg(1)--md D(f) Ai(c) Jc(sb)"> <div class="js-blog-header-bottom-nav js-bottom-nav D(f) Ai(c)"> <ul class="js-main-navigation Start(0) Or(4) Or(2)--md open_D(b) D(f)--md D(b) Fld(c) Fld(r)--md Ai(c) M(0) P(0) Fxg(1) List(n) Bgc($color-white) Bgc(t)--md Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Pos(f) Pos(r)--md T(0)--md H(a)--md H(100vh) T(70px)"> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/blog" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)"> All Articles </a> </li> <li class="dropdown-trigger Pos(r)--md Pos(s) Mend(35px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <button type="button" class="js-header-dropdown open:h_C($color-purple) C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Px(0)--md M(0) Py(10px)--md Fw(700) Td(n) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t)--md Bgc($color-white) Bd(n) W(100%) Cur(p) M(0) Lh(inh) Px(20px) Py(16px) Fz($font-size-16)"> <span class="Mend(4px)">Categories</span> <svg width= "8" height= "5" class= "D(n) Fxs(0) D(i)--md" ><use xlink:href="#icon-chevron-down"></use></svg> <svg width= "9" height= "9" class= "C($color-blue) D(n)--md D(i) Fxs(0)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> <div class="js-dropdwon-menu Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Start(0) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Pos(s)--md Pos(a) Z(9) T(0) H(100%)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Pos(a) T(0) Z(1) Bgc($color-white) W(100%) C(#8d97a5) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb) Lh(inh)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Categories </button> <div class="menu-use-case-menu-container"><ul id="menu-use-case-menu" class=" blog-categories-dropdown dropdown-trigger:h_D(f)--md open-dropdown+D(f)--md Flw(w) Jc(sb) Miw(500px)--md Fz(16px)M(0) Py(10px)--md List(n) dropdown-trigger:h_D(b)--md Miw(230px)--md Bdrs(4px)--md Bdrs(0) open-dropdown+D(b)--md Pos(a) T(51px) T(40px)--md Z(2) D(n)--md Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) W(100%) H($category-blog-dropdown) Ov(a) H(a)--md Px(30px) Px(10px)--md"><li id="menu-item-83673" class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://vwo.com/blog/ab-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">A/B (or Split) Testing</a></li> <li id="menu-item-81961" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/affiliate-marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Affiliate Marketing</a></li> <li id="menu-item-81962" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/calculator-de/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Calculator</a></li> <li id="menu-item-46042" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/cart-abandonment/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Cart Abandonment</a></li> <li id="menu-item-81963" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/click-through-rate/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Click Through Rate</a></li> <li id="menu-item-81964" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/compliance-regulation/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Compliance & Regulation</a></li> <li id="menu-item-46036" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://vwo.com/blog/conversion-rate-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Conversion Rate Optimization</a></li> <li id="menu-item-81965" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-data-platform/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Data Platform</a></li> <li id="menu-item-46037" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-engagement/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Engagement</a></li> <li id="menu-item-58619" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-experience/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Experience</a></li> <li id="menu-item-81966" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/data-security-privacy/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Data Security & Privacy</a></li> <li id="menu-item-46040" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/grow-traffic-and-subscribers/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Grow Traffic and Subscribers</a></li> <li id="menu-item-46039" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/landing-page-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Landing Page Optimization</a></li> <li id="menu-item-81967" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Marketing</a></li> <li id="menu-item-85972" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-insights/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Insights</a></li> <li id="menu-item-85973" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Testing</a></li> <li id="menu-item-81968" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/multi-variate-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Multivariate Testing</a></li> <li id="menu-item-81969" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/partner-ecosystem/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Partner Ecosystem</a></li> <li id="menu-item-85974" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/personalization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Personalization</a></li> <li id="menu-item-81970" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/segmentation-targeting/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Segmentation & Targeting</a></li> <li id="menu-item-85975" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/server-side-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Server-Side Testing</a></li> <li id="menu-item-46038" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/usability-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Usability Testing</a></li> <li id="menu-item-46041" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/visitor-behaviour-analysis/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Visitor Behavior Analytics</a></li> <li id="menu-item-85976" class="menu-item menu-item-type-taxonomy 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Maw(800px)--md M(a) Maw(100%)"> <article class="Px(50px)--md"> <h1 class="Fz($font-size-42)--xs Fz($font-size-20) Lh(1.2) Fw(800) Mb(20px) Mt(0)"> 15 Best A/B Testing Tools & Software in 2025 – Top Alternatives to Google Optimize </h1> <div class="D(f)--xs Ai(c) Mb(40px) Fz($font-size-14) Fw(500)"> <div class="D(f) Ai(c) Mend(16px)--sm Pend(16px)--sm Bdendw(1px)--sm Bdends(s)--sm Bdendc($color-black)--sm Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <div class="Lh(n) Mend(16px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 2x" alt= "Pratyusha Guha" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/pratyushaguha/" class="M(0) Td(n) C($color-black-light-3) C($color-purple):h D(ib)" rel="noopener">Pratyusha Guha</a> </div> </div> <div class=" Mend(16px)--sm Pend(16px)--sm Bdendw(1px)--sm Bdends(s)--sm Bdendc($color-black)--sm Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <time datetime="2025-02-13"> Last Updated: February 13, 2025 </time> </div> <div class="D(f) Ai(c) Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(7px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 15+ Min Read </span> </div> </div> <div class="editor-content Pos(r)"> <p>According to the <a href="https://chiefmartec.com/2024/05/2024-marketing-technology-landscape-supergraphic-14106-martech-products-27-8-growth-yoy/" target="_blank" rel="noreferrer noopener">2024 Marketing Technology Landscape report</a>, the number of tools in the optimization, personalization, and testing segment jumped from 230 to 271 in just one year. </p> <p>With so many options out there, it’s easy to feel overwhelmed by the paradox of choice. In this blog, we’ve streamlined the process by narrowing down the top 15 A/B testing tools from hundreds of options. </p> <p>We’ll give you an overview of each tool, walk through key business requirements while taking a look at which tools meet those needs, and choose an <a href="https://vwo.com/blog/launching-a-free-plan-of-vwo-testing-a-better-google-optimize/">alternative to Google Optimize</a>, which was <a href="https://support.google.com/analytics/answer/12979939?hl=en&visit_id=638635467386736261-2644855650&rd=1">sunset in September 2023</a>. On top of this, the blog also contains insights from A/B testing experts.</p> <p>We will also compare important features, pricing, and real user reviews of the listed tools so that you can make the right decision. This guide aims to help you find the best A/B testing platform for your business.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="597" src="https://static.wingify.com/gcp/uploads/sites/3/2024/10/og-image-15-Best-AB-Testing-Tools-in-2024-2-1024x597.jpg" alt="Feature Image - 15 Best A/B Testing Tools In 2024" class="wp-image-90845" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/10/og-image-15-Best-AB-Testing-Tools-in-2024-2-1024x597.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/10/og-image-15-Best-AB-Testing-Tools-in-2024-2-1024x597.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/10/og-image-15-Best-AB-Testing-Tools-in-2024-2-1024x597.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/10/og-image-15-Best-AB-Testing-Tools-in-2024-2-1024x597.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="A/B testing tools - A quick look" id="a-b-testing-tools-a-quick-look" data-menu-id="a-b-testing-tools-a-quick-look" style="text-align:left">A/B testing tools – A quick look</h2> <ul class="simpletoc-list"> <li class="selected"><a href="#1-vwo">VWO</a></li> <li class=""><a href="#2-optimizely">Optimizely</a></li> <li class=""><a href="#3-ab-tasty">AB Tasty</a></li> <li class=""><a href="#4-adobe-target">Adobe Target</a></li> <li class=""><a href="#5-dynamic-yield">Dynamic Yield</a></li> <li class=""><a href="#6-kameleoon">Kameleoon</a></li> <li class=""><a href="#7-convert">Convert</a></li> <li class=""><a href="#8-omniconvert">Omniconvert</a></li> <li class=""><a href="#9-launchdarkly">LaunchDarkly</a></li> <li class=""><a href="#10-statsig">Statsig</a></li> <li class=""><a href="#11-unbounce">Unbounce</a></li> <li class=""><a href="#12-absmartly">ABsmartly</a></li> <li class=""><a href="#13-sitespect">Sitespect</a></li> <li class=""><a href="#14-apptimize">Apptimize</a></li> <li class=""><a href="#15-split-io">Split.io</a></li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="15 best A/B testing tools in 2025" id="15-best-a-b-testing-tools-in-2025" data-menu-id="15-best-a-b-testing-tools-in-2025" style="text-align:left"><strong>15 best A/B testing tools in 202</strong>5</h2> <p>Let’s help you make an informed choice. Here’s a curated list of the top 15 A/B testing tools available on the market along with key details related to each tool. </p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. VWO" id="1-vwo" data-menu-id="1-vwo" style="text-align:left"><strong>1. VWO</strong></h3> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="718" data-id="79013" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/VWO.png" alt="VWO Homepage - A/B testing software" class="wp-image-79013" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/VWO.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/VWO.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/VWO.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/VWO.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/VWO.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/VWO.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> </figure> <p><a href="https://vwo.com/">VWO</a> started its journey in 2010 with a simple drag-and-drop editor. Since then, it has evolved into a comprehensive experience optimization platform. </p> <p>Today, VWO offers a suite of seamlessly integrated tools. These tools help unify customer data, uncover behavioral insights, and run A/B tests across web, mobile, and server environments. With VWO, you can also roll out new features, personalize customer experiences, and optimize the entire buyer journey.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types:</strong> A/B Testing, Split URL Testing, <a href="https://vwo.com/multivariate-testing/">Multivariate Testing</a></p> <p><strong>Statistical model:</strong> VWO’s <a href="https://vwo.com/why-us/technology/bayesian-statistics/">Bayesian-powered SmartStats</a> engine accounts for common biases like sequential testing errors and Bonferroni errors so you can focus on getting reliable and real-time reports. </p> <p>You can visit the <a href="https://vwo.com/stats-blog/">VWO Stats Blog</a> to learn all about complex statistical concepts and learn about VWO’s statistical research in A/B testing.</p> <p><strong>Noteworthy features:</strong> Audience and <a href="https://vwo.com/blog/behavioral-targeting/">behavior targeting</a>, mutually exclusive campaigns, <a href="https://vwo.com/glossary/code-editor/">code editor</a>, test triggers, in-app comment feature for cross-team communication, <a href="https://vwo.com/blog/multi-armed-bandit-algorithm/">multi-armed bandit testing</a>, ease of expansion to project management and behavior analysis capabilities, and data integration with over 40 platforms, including GA4, WordPress, Shopify, and more. Also, it has editable statistical parameters, constant experiment health checks, and guardrail metrics (coming soon).</p> <p><strong>AI-based features:</strong> VWO leverages a generative AI engine that allows users to generate tailored optimization ideas simply by entering a webpage URL. </p> <figure class="wp-block-video"><video controls src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/AI-suggestions-in-AB-testing-5.mp4"></video><figcaption class="wp-element-caption">VWO Product Updates</figcaption></figure> <p><strong>Supported testing platforms:</strong> Web, <a href="https://vwo.com/testing/mobile-app/">Mobile apps</a>, Server-side</p> <p><strong>Pricing:</strong> It is based on monthly tracked users (MTU) and the chosen platform.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2400" height="746" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/1-23.png" alt="VWO Testing" class="wp-image-90330" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/1-23.png 2400w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/1-23.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/1-23.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/1-23.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/1-23.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/1-23.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/1-23.png?tr=w-375 375w" sizes="(max-width: 2400px) 100vw, 2400px" /></figure> <p>For more detailed pricing and plan information, visit VWO’s <a href="https://vwo.com/pricing/">pricing and plans</a>.</p> <figure class="wp-block-table is-style-regular"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">No flickering is ensured for client-side testing with a single-line asynchronous smart code. Plus, SDK-based server-side tests mean no latency and allow users to conduct omnichannel.</td><td class="has-text-align-center" data-align="center">Less advanced feature management as it is not the core offering of the platform. </td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews:</strong></p> <p>Based on G2 reviews, VWO has been recognized as a leader in the A/B testing space. It stands out as the best tool for the mid-market segment, offering the highest user satisfaction and being ranked as the top free A/B testing software available.</p> <div class="wp-block-image"> <figure class="aligncenter size-full is-resized"><img decoding="async" width="1851" height="1411" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-20-at-6.50.47-PM.png" alt="G2 reviews on VWO Testing" class="wp-image-90334" style="width:700px" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-20-at-6.50.47-PM.png 1851w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-20-at-6.50.47-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-20-at-6.50.47-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-20-at-6.50.47-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-20-at-6.50.47-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-20-at-6.50.47-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-20-at-6.50.47-PM.png?tr=w-375 375w" sizes="(max-width: 1851px) 100vw, 1851px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/categories/a-b-testing-tools" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure></div> <p>Here is what one client shared about using VWO:</p> <blockquote> <p>VWO had clear and concise documentation, and we didn’t have to go through sales calls to get on and running. </p> <p>Also, it had transparent pricing, and we could know how much we would need to pay once we confirmed that VWO suits our needs. They even had a trial so we could test the product and see if it fit our needs.</p> <p>We only used the redirect A/B tests, and the variant had the same URL as the control with a custom AB parameter. To track the A/B test results, we were using targeted page views and triggering VWO custom goals. Besides this, we were also checking the results via our internal analytics tool because VWO allowed us enough flexibility to use the product according to our needs.</p> <p><img decoding="async" class="alignleft wp-image-90712" src="https://static.wingify.com/gcp/uploads/sites/3/2024/10/1601927062581-300x300.jpeg" alt="Jared Brown" width="100" height="100">– <a href="https://www.linkedin.com/in/jaredbrown/" target="_blank" rel="noreferrer noopener"><strong><em>Jared Brown</em></strong></a><strong><em>, </em></strong></p> <p><strong><em>CEO of <a href="https://hubstaff.com/" target="_blank" rel="noopener">HubStaff</a></em></strong></p> <p><em>Source: </em><a href="https://vwo.com/blog/insights-from-jared-brown-cro-perspectives/" rel="noopener noreferrer"><em>Conversations with industry experts</em></a></p> </blockquote> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Optimizely " id="2-optimizely" data-menu-id="2-optimizely" style="text-align:left"><strong>2. Optimizely</strong></h3> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="709" data-id="79022" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Optimizely-.png" alt="Optimizely Website" class="wp-image-79022" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Optimizely-.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Optimizely-.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Optimizely-.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Optimizely-.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Optimizely-.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Optimizely-.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> </figure> <p><a href="https://www.optimizely.com/" target="_blank" rel="noreferrer noopener">Optimizely</a> is a comprehensive digital experience platform that provides web and feature experimentation capabilities, content management, and advanced personalization engines. It supports omnichannel experimentation across mobile and OTT platforms, which allows businesses to optimize experiences across various channels. Project management capabilities are available on both client and server-side testing. Additionally, Optimizely integrates a <a href="https://vwo.com/customer-data-platform-guide/">Customer Data Platform (CDP)</a> to centralize and harmonize customer data. </p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types:</strong> A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong> The stats engine leverages the Bayesian and <a href="https://vwo.com/stats-blog/the-frequentist-way-to-statistical-significance/">Frequentist statistics model</a>. </p> <p><strong>Noteworthy features: </strong>WYSIWYG editor, CDN A/B testing, <a href="https://vwo.com/glossary/multi-armed-bandit-testing/">multi-armed bandit testing</a>, audience targeting, mutually exclusive campaigns, and advanced native integration for server-side testing.</p> <p><strong>AI-based features: </strong>It has a generative AI-based text variation generator. </p> <p><strong>Supported testing platforms: </strong>Web, Mobile apps, Server-side, OTT</p> <p><strong>Pricing:</strong> It is available on request.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">It has Sequential Hypothesis testing that improves the accuracy of test performance and offers strong segmentation capabilities.</td><td class="has-text-align-center" data-align="center">Switching between snippets and mini-snippets causes performance issues and delays the website loading time.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Optimizely is regarded for its personalized user experience, A/B testing capabilities, and analytics. However, it is often criticized for being expensive and less accessible to beginners due to its complexity.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2846" height="874" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-5.54.02-PM.png" alt="Review on Optimizely " class="wp-image-90359" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-5.54.02-PM.png 2846w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-5.54.02-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-5.54.02-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-5.54.02-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-5.54.02-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-5.54.02-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-5.54.02-PM.png?tr=w-375 375w" sizes="(max-width: 2846px) 100vw, 2846px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/optimizely-web-experimentation/reviews/optimizely-web-experimentation-review-10046679" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. AB Tasty" id="3-ab-tasty" data-menu-id="3-ab-tasty" style="text-align:left"><strong>3. AB Tasty</strong></h3> <figure class="wp-block-image size-large"><img decoding="async" src="https://static.wingify.com/gcp/uploads/sites/3/2024/07/image-20.png" alt="" /></figure> <p><a href="https://www.abtasty.com/" target="_blank" rel="noreferrer noopener">AB Tasty</a> is an experience optimization platform that allows brands to deliver customer experience through experimentation and <a href="https://vwo.com/website-personalization/">personalization</a>. It is one of the leading tools in the market with a global market presence.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong> The stats engine uses the <a href="https://vwo.com/glossary/bayesian/">Bayesian statistics model</a>.</p> <p><strong>Noteworthy features: </strong>WYSIWYG editor, comprehensive widget options, multi-armed bandit testing, audience, and behavior-based targeting.</p> <p><strong>AI-based features:</strong> AB Tasty enables users to leverage generative AI for visitor segmentation based on emotional states.</p> <p><strong>Supported testing platforms: </strong>Web, Mobile apps, Server-side</p> <p><strong>Pricing:</strong> It is available on request.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">Easy-to-use drag-and-drop editor to make changes to your webpage without involving your development team.<br></td><td class="has-text-align-center" data-align="center">Implementation documentation doesn’t help a lot in solving user queries.<br></td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>AB Tasty users praise it for its user-friendly interface, extensive range of <a href="https://vwo.com/glossary/widgets/">widgets</a>, and powerful personalization engine. However, some users have expressed concerns about its cumbersome reporting infrastructure and the complexity of cross-domain tracking.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2839" height="899" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.15.14-PM.png" alt="Review on A/B Tasty" class="wp-image-90454" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.15.14-PM.png 2839w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.15.14-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.15.14-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.15.14-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.15.14-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.15.14-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.15.14-PM.png?tr=w-375 375w" sizes="(max-width: 2839px) 100vw, 2839px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/ab-tasty/reviews/ab-tasty-review-9738768" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Adobe Target" id="4-adobe-target" data-menu-id="4-adobe-target" style="text-align:left"><strong>4. Adobe Target</strong></h3> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="671" data-id="79028" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Adobe-Target.png" alt="Adobe Target Website" class="wp-image-79028" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Adobe-Target.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Adobe-Target.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Adobe-Target.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Adobe-Target.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Adobe-Target.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Adobe-Target.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> </figure> <p>From the tech giant Adobe, <a href="https://business.adobe.com/products/target/ab-testing.html" target="_blank" rel="noreferrer noopener">Adobe Target</a> is a comprehensive solution within the Adobe Experience Cloud. It offers a robust suite of features, including experimentation, personalization, and product recommendations, designed to optimize user experiences. Adobe Target also integrates seamlessly with other Adobe solutions, such as Adobe Analytics. As an enterprise-grade platform, it is often used by matured experimentation teams.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong>  Adobe Target stat engine is based on a Frequentist statistics model. </p> <p><strong>Noteworthy features: </strong>WYSIWYG editor, <a href="https://vwo.com/blog/how-audience-targeting-helps-you-build-personalized-experiences/">advanced targeting</a> based on behavior and attributes, and seamless integration with Adobe Experience Cloud tools. </p> <p><strong>AI-based features: </strong>It automatically allocates visitors to the winning variation earlier in the A/B testing process. Additionally, it offers features such as click-based personalized experiences, AI-driven offer delivery, and intelligent product recommendations.</p> <p><strong>Supported testing platforms: </strong>Web, Mobile apps, Server-side</p> <p><strong>Pricing:</strong> It is available on request.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">Easy integration with Adobe Analytics helps with advanced audience segments and reporting.</td><td class="has-text-align-center" data-align="center">Server-side SDKs do not support third-party integrations.</td></tr></tbody></table></figure> <h4 class="wp-block-heading"><strong>Customer experience based on third-party reviews: </strong></h4> <p>Users have praised Adobe Target for its comprehensive suite of tools, data-driven insights, and marketing automation capabilities. However, some have noted that its complex functionality can be overwhelming for users.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2815" height="596" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.18.50-PM.png" alt="Review on Adobe Target" class="wp-image-90458" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.18.50-PM.png 2815w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.18.50-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.18.50-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.18.50-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.18.50-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.18.50-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.18.50-PM.png?tr=w-375 375w" sizes="(max-width: 2815px) 100vw, 2815px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/adobe-adobe-target/reviews/adobe-target-review-9808108" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="5. Dynamic Yield " id="5-dynamic-yield" data-menu-id="5-dynamic-yield" style="text-align:left"><strong>5. Dynamic Yield</strong></h3> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="666" data-id="79031" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Dynamic-Yield.png" alt="Dynamic Yield Website" class="wp-image-79031" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Dynamic-Yield.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Dynamic-Yield.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Dynamic-Yield.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Dynamic-Yield.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Dynamic-Yield.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Dynamic-Yield.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> </figure> <p><a href="https://www.dynamicyield.com/" target="_blank" rel="noreferrer noopener">Dynamic Yield</a> is an experience optimization solution from Mastercard. It is an advanced omnichannel personalization platform and offers testing features as a part of its ‘Optimize’ solution. The platform leverages its “Predictive Targeting” engine to extend personalization to highly specific audience segments, helping to synchronize and enhance user experiences across various touchpoints.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong> Dynamic Yield uses the Bayesian statistics model.</p> <p><strong>Noteworthy features:</strong> Multi-touch campaigns, multi-armed bandit testing, and seamless workflow for personalization.</p> <p><strong>AI-based features:</strong> It has AI-based text suggestions, audience segmentation capabilities, and personalization features, for example, AdaptML, a self-training deep learning system, enhances digital experiences by predicting customers’ next-best products.</p> <p><strong>Supported testing platforms: </strong>Web, Mobile apps, Server-side</p> <p><strong>Pricing:</strong> It is available on request.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">Run server-side tests with zero latency across your tech stack.</td><td class="has-text-align-center" data-align="center">The absence of behavioral analytics tools limits the ability to analyze user behavior on websites.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Dynamic Yield is praised as a powerful tool for personalization, though it comes with a steep learning curve that can feel overwhelming initially.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2814" height="596" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.20.47-PM.png" alt="Review on Dynamic Yield " class="wp-image-90462" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.20.47-PM.png 2814w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.20.47-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.20.47-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.20.47-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.20.47-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.20.47-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-30-at-8.20.47-PM.png?tr=w-375 375w" sizes="(max-width: 2814px) 100vw, 2814px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/dynamic-yield/reviews/dynamic-yield-review-8980199" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="6. Kameleoon" id="6-kameleoon" data-menu-id="6-kameleoon" style="text-align:left"><strong>6. Kameleoon</strong></h3> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-10 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="704" data-id="79034" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Kameleon.png" alt="Kameleoon Website" class="wp-image-79034" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Kameleon.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Kameleon.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Kameleon.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Kameleon.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Kameleon.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Kameleon.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> </figure> <p><a href="https://www.kameleoon.com/en" target="_blank" rel="noreferrer noopener">Kameleoon</a> is a platform offering personalization, feature management, and <a href="https://vwo.com/website-optimization/">website optimization</a>. It empowers both product and marketing teams to accelerate their experimentation efforts while seamlessly integrating with their existing tech stacks.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong>  Kameleoon by default, the experiment results are presented according to a Frequentist data analysis. But it also offers an option to switch to the Bayesian statistical model.</p> <p><strong>Noteworthy features: </strong>Widget library, multi-armed bandit testing<strong>, </strong>45+ native targeting criteria<strong>, </strong>30+ integrations with 3rd party analytics.</p> <p><strong>AI-based features: </strong>Kameleoon offers AI-driven capabilities that allow users to precisely target audience segments, create tailored variations, and analyze test results to uncover optimization opportunities. </p> <p><strong>Supported testing platforms: </strong>Web, Mobile apps, Server-side</p> <p><strong>Pricing:</strong> Pricing is available on request.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">Strong custom-based targeting capabilities are available on Kameleoon Full Stack.</td><td class="has-text-align-center" data-align="center">Behavioral insights and project management capabilities are missing.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Users share that it is a great tool for running A/B tests and delivering personalized experiences. However, they note that it falls short in offering features like <a href="https://developers.vwo.com/docs/mutually-exclusive-groups">mutually exclusive campaigns</a> and post-test segmentation, which limits its flexibility in some use cases. Also, <a href="https://github.com/patrickhulce/third-party-web">Kameleoon’s impact on the website speed</a> is 913ms.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2394" height="582" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.47.58-PM.png" alt="Review on Kameleoon" class="wp-image-90399" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.47.58-PM.png 2394w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.47.58-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.47.58-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.47.58-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.47.58-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.47.58-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.47.58-PM.png?tr=w-375 375w" sizes="(max-width: 2394px) 100vw, 2394px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/kameleoon/reviews/kameleoon-review-9052182" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="7. Convert" id="7-convert" data-menu-id="7-convert" style="text-align:left"><strong>7. Convert</strong></h3> <p><img decoding="async" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Convert.png" alt="Convert Website"></p> <p><a href="https://www.convert.com/" target="_blank" rel="noreferrer noopener">Convert</a> is a well-established A/B testing platform. It has been serving businesses for over a decade. The platform caters to a wide range of market segments, from small businesses to large enterprises. It provides comprehensive solutions tailored to meet various organizational needs.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong> Convert allows users to choose between two statistical models for test analysis: Frequentist and Bayesian.</p> <p><strong>Noteworthy features: </strong>Audience targeting engine with over 40 filtering options, visual editor, post segmentation, and code editor.</p> <p><strong>AI-based features: </strong>The platform has AI-based text suggestions to improve content and create A/B test variations.</p> <p><strong>Supported testing platforms: </strong>Web, Server-side</p> <p><strong>Pricing:</strong></p> <p>The platform offers transparent pricing, with plans tailored based on the number of monthly tracked users. Both annual and monthly options are available. Below are the details of the annual plans:</p> <ul class="wp-block-list"> <li>Entry: $199/month for up to 100K monthly tracked users</li> <li>Specialist: $999/month for up to 400K monthly tracked users</li> <li>Pro: $1,699/month for up to 700K monthly tracked users</li> <li>Enterprise: Custom pricing available upon request</li> </ul> <figure class="wp-block-table is-style-regular"><table class="has-white-background-color has-background has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">SmartInsert ensures flicker-free client-side testing, with variation switching in 200-300 ms on the first load and 10-50ms on repeat loads.</td><td class="has-text-align-center" data-align="center">Necessary to implement multiple code snippets to achieve SPA compatibility, which makes testing dynamic websites a cumbersome process.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Users have praised the platform for its competitive pricing and intuitive visual editor. However, some users have expressed concerns about the lack of <a href="https://vwo.com/mobile-app-ab-testing/">mobile app A/B testing</a> capabilities and issues with support documentation.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="2402" height="546" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.49.41-PM.png" alt="Review on Convert" class="wp-image-90403" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.49.41-PM.png 2402w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.49.41-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.49.41-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.49.41-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.49.41-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.49.41-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.49.41-PM.png?tr=w-375 375w" sizes="(max-width: 2402px) 100vw, 2402px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/convert-experiences/reviews/convert-experiences-review-9841743" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="8. Omniconvert" id="8-omniconvert" data-menu-id="8-omniconvert" style="text-align:left"><strong>8. Omniconvert</strong></h3> <p><img decoding="async" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Omniconvert.png" alt="Omniconvert Website"></p> <p><a href="https://www.omniconvert.com/" target="_blank" rel="noreferrer noopener">Omniconvert</a> is a digital experience optimization platform designed to help direct-to-consumer (D2C) businesses globally enhance customer experiences across acquisition, optimization, and retention stages. It provides solutions such as web experimentation, personalization, customer analytics, and customer feedback tools to drive informed decision-making and improve business performance.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing</p> <p><strong>Statistical model:</strong> Omniconvert offers both statistical models: Frequentist and Bayesian.</p> <p><strong>Noteworthy features: </strong>WYSIWYG editor<strong> </strong>and audience segmentation.</p> <p><strong>AI-based features: </strong>The platform lacks AI-powered features specifically designed for <a href="https://vwo.com/ab-testing/">A/B testing</a>.</p> <p><strong>Supported testing platforms:</strong> Web</p> <p><strong>Pricing:</strong></p> <p>The pricing structure varies depending on the solution you choose, whether it’s A/B testing, analytics, or another feature, as well as the number of users you plan to test each month. The entry-level plan starts at $273 per month, accommodating up to 50,000 users.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">A powerful statistical engine allows the creation of relevant and tailored user experiences at an individual level.</td><td class="has-text-align-center" data-align="center">Multi-armed bandit, multivariate testing, mutually exclusive campaigns, and server-side testing are missing.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Omniconvert users praise it as a comprehensive platform with strong <a href="https://vwo.com/glossary/segmentation/">segmentation</a> and personalization features. However, many point out its steep learning curve, making it challenging for beginners to navigate.</p> <p>This is what a client wrote about it on <a href="https://www.g2.com/products/omniconvert/reviews/omniconvert-review-10068043" target="_blank" rel="noreferrer noopener">G2</a>.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>What the client liked<br></strong>Omniconvert is a comprehensive conversion rate optimization (CRO) and customer value optimization (CVO) platform. It offers tools like A/B testing, website personalization, advanced segmentation, and customer surveys to enhance user experience, increase conversions, and retain customers. The platform helps businesses improve their customer lifetime value by using data-driven insights to tailor marketing strategies and optimize the entire customer journey, from acquisition to retention.</p> <p><strong>What the client disliked<br></strong>One drawback of Omniconvert is that it may have a steeper learning curve for beginners due to its advanced features and data-driven approach. If you are not familiar with digital marketing and analytics, it might require a bit of effort to get started. However, once you do learn, there is tremendous potential for growth and success.</p> </blockquote> <p><em>Wonder why we say Multi-armed Bandit testing is an advanced testing feature? To learn how it can contribute to your bottom line, watch this webinar. </em></p> <figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Minimize Conversion Loss in CRO testing with Multi Armed Bandits" width="690" height="388" src="https://www.youtube.com/embed/EuHyMxDdgzs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div><figcaption class="wp-element-caption">VWO Webinar: Minimize Conversion Loss in CRO Testing with Multi-Armed Bandits</figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="9. LaunchDarkly" id="9-launchdarkly" data-menu-id="9-launchdarkly" style="text-align:left"><strong>9. LaunchDarkly</strong></h3> <p><img decoding="async" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/LaunchDarkly-1.png" alt="Launchdarkly Website"></p> <p><a href="https://launchdarkly.com/" target="_blank" rel="noreferrer noopener">LaunchDarkly</a> is a feature management platform designed for modern enterprises. It offers tools for web experimentation, <a href="https://vwo.com/glossary/feature-testing/">feature testing</a>, feature flagging, and experience personalization through a unified dashboard. The platform claims that users can launch campaigns in just five minutes. The platform lets you have precise control over the customer experience, allowing you to conduct safe <a href="https://vwo.com/glossary/testing-in-production/">testing in production</a>, obtain valuable feedback from users, and accelerate product release cycles. LaunchDarkly covers all major platforms like Xamarin, Swift, Java, .Net, C/C++, Salesforce, Python, and more with its SDKs.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong> LaunchDarkly uses Bayesian statistics in its experimentation.</p> <p><strong>Noteworthy features: </strong>Funnel experiments, and full-stack optimization.</p> <p><strong>AI-based features: </strong>The platform lacks AI-powered features specifically designed for A/B testing.</p> <p><strong>Supported testing platforms: </strong>Mobile app, Server-side</p> <p><strong>Pricing:</strong></p> <p>LaunchDarkly offers clear and transparent pricing across three plans:</p> <ul class="wp-block-list"> <li>Developer – Free</li> <li>Foundation – $12/month</li> <li>Enterprise – Custom pricing</li> </ul> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">Faster iterations are based on continuous user feedback to constantly improve the product.</td><td class="has-text-align-center" data-align="center">No facility to conduct web testing using a drag-and-drop editor, which could reduce the involvement of IT and product teams.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Customers praise LaunchDarkly for its dependable feature flagging and real-time updates. The easy integration of its SDKs and the ability to target specific user groups are also highly valued. However, some users mention that the user interface can become cumbersome when managing numerous flags, and the pricing structure may feel complicated for smaller teams.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2384" height="594" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.55.34-PM.png" alt="Review on LaunchDarkly" class="wp-image-90411" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.55.34-PM.png 2384w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.55.34-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.55.34-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.55.34-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.55.34-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.55.34-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.55.34-PM.png?tr=w-375 375w" sizes="(max-width: 2384px) 100vw, 2384px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/launchdarkly/reviews/launchdarkly-review-10284134" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <p><em>Curious to discover more about feature flags? How about watching a webinar to clear all your doubts? </em></p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Feature Flagging Your Way to Product Success" width="690" height="388" src="https://www.youtube.com/embed/zpTLVKQuALs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div><figcaption class="wp-element-caption">VWO Webinar: Feature Flagging Your Way to Product Success</figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="10. Statsig" id="10-statsig" data-menu-id="10-statsig" style="text-align:left"><strong>10. Statsig</strong></h3> <figure class="wp-block-image size-full"><img decoding="async" width="1600" height="700" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Statsig.png" alt="Statsig Website" class="wp-image-79055" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Statsig.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Statsig.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Statsig.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Statsig.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Statsig.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Statsig.png?tr=w-375 375w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure> <p><a href="https://statsig.com/" target="_blank" rel="noreferrer noopener">Statsig</a> is a feature management and experimentation platform designed to help users seamlessly launch, test, and analyze new features. It offers five integrated solutions, allowing users to conduct experiments, monitor user behavior, analyze data, and manage feature flags—all from a single platform.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong> Statsig uses Bayesian and Frequentist statistics in its experimentation model.</p> <p><strong>Noteworthy features: </strong>Visual editor, no-code web analytics, multi-armed bandit testing, heterogeneous effect detection, and native support.</p> <p><strong>AI-based features: </strong>The platform lacks AI-powered features specifically designed for A/B testing.</p> <p><strong>Supported testing platforms: </strong>Web, Mobile app, Server-side</p> <h4 class="wp-block-heading"><strong>Pricing:</strong></h4> <p>Statsig offers clear and transparent pricing across three plans:</p> <ul class="wp-block-list"> <li>Developer – Free</li> <li>Pro – Starting at $150/month</li> <li>Enterprise – Custom pricing</li> <li>Warehouse – Custom pricing</li> </ul> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">Its stats engine processes raw events, exposure events, and pre-computed metrics to enrich your experimentation strategy. </td><td class="has-text-align-center" data-align="center">Calls for technical expertise to perform complex experiments.</td></tr></tbody></table></figure> <h4 class="wp-block-heading"><strong>Customer experience based on third-party reviews: </strong></h4> <p>Customers generally praise Statsig for its user-friendly interface, responsive customer support, and robust experimentation and feature flagging capabilities. However, some users have noted that it can be challenging for non technical users, the complexity of some features, and the pricing for larger teams.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2359" height="542" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.58.06-PM.png" alt="Review on Statsig" class="wp-image-90415" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.58.06-PM.png 2359w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.58.06-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.58.06-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.58.06-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.58.06-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.58.06-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-5.58.06-PM.png?tr=w-375 375w" sizes="(max-width: 2359px) 100vw, 2359px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/statsig/reviews/statsig-review-8621108" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="11. Unbounce" id="11-unbounce" data-menu-id="11-unbounce" style="text-align:left"><strong>11. Unbounce</strong></h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="551" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.33.56-PM-1024x551.png" alt="Unbounce" class="wp-image-90900" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.33.56-PM-1024x551.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.33.56-PM-1024x551.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.33.56-PM-1024x551.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.33.56-PM-1024x551.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://unbounce.com/" target="_blank" rel="noreferrer noopener">Unbounce</a> is a landing page builder platform tailored for marketers and agencies, designed to optimize conversions. Along with its core landing page optimization capabilities, Unbounce provides A/B testing, real-time analytics, and AI-driven tools for optimization and copywriting.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Multivariate Testing</p> <p><strong>Statistical model:</strong> Unbounce provides limited details about its statistical models, so it’s unclear whether it uses a Bayesian or Frequentist approach for A/B testing analysis.</p> <p><strong>Noteworthy features: </strong>WYSIWYG editor, data integration with third-party platforms. </p> <p><strong>AI-based features: </strong>The platform has AI-based traffic allocation to win variation along with AI-based copywriting. </p> <p><strong>Supported testing platforms: </strong>Web</p> <p><strong>Pricing:</strong></p> <p>Unbounce offers clear and transparent pricing across four plans:</p> <ul class="wp-block-list"> <li>Build – $74 /month (No A/B testing)</li> <li>Experiment – $112 /month</li> <li>Optimize – $187/month</li> <li>Concierge – $649/month</li> </ul> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">It quickly allows users to create landing pages, as quickly as in a day. Also, the experimentation and reporting feature makes it easy for users to quickly start with A/B tests.</td><td class="has-text-align-center" data-align="center">Limited design flexibility and occasional glitches are frustrating.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Customers love Unbounce’s easy-to-use drag-and-drop builder and integrations, but some have reported getting automatically switched to a paid plan.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2395" height="532" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.00.53-PM.png" alt="Review on Unbounce " class="wp-image-90419" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.00.53-PM.png 2395w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.00.53-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.00.53-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.00.53-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.00.53-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.00.53-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.00.53-PM.png?tr=w-375 375w" sizes="(max-width: 2395px) 100vw, 2395px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/unbounce/reviews/unbounce-review-6835535" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="12. ABsmartly" id="12-absmartly" data-menu-id="12-absmartly" style="text-align:left"><strong>12. ABsmartly</strong></h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="563" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.39.57-PM-1024x563.png" alt="ABsmartly" class="wp-image-90906" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.39.57-PM-1024x563.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.39.57-PM-1024x563.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.39.57-PM-1024x563.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.39.57-PM-1024x563.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://absmartly.com/" target="_blank" rel="noreferrer noopener">ABsmartly</a> is an experimentation platform tailored for B2C companies. It supports cross-channel and cross-platform testing. The platform claims the ability to run experiments up to 80% faster than other tools on the market</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model: </strong>ABsmartly provides limited details about its statistical models, so it’s unclear whether it uses a Bayesian or Frequentist approach for A/B testing analysis.</p> <p><strong>Noteworthy features: </strong>Debugging & guardrails, experiment library, robot and scraper detection, conflicting experiments detection.</p> <p><strong>AI-based features: </strong>The platform doesn’t feature any AI-based features. </p> <p><strong>Supported testing platforms:</strong> Web, Email, Mobile app, Server-side</p> <p><strong>Pricing:</strong> ABsmartly uses event-based pricing, starting at €60K per year for up to 50 million events per month. </p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">It offers group sequential testing that makes A/B testing faster.</td><td class="has-text-align-center" data-align="center">Lack of behavior insights and AI-based features.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Customers praise ABsmartly for its scalability, ease of use, and excellent support. However, some users find the user interface confusing and note that the data export options are limited.</p> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="2358" height="560" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.02.44-PM.png" alt="Review on ABsmartly" class="wp-image-90423" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.02.44-PM.png 2358w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.02.44-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.02.44-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.02.44-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.02.44-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.02.44-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.02.44-PM.png?tr=w-375 375w" sizes="(max-width: 2358px) 100vw, 2358px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/absmartly/reviews/absmartly-review-5212312" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure></div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="13. Sitespect" id="13-sitespect" data-menu-id="13-sitespect" style="text-align:left"><strong>13. SiteSpect</strong></h3> <figure class="wp-block-image size-large"><img decoding="async" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/SiteSpect.png?tr=w-1600" alt="Sitespect" /></figure> <p><a href="https://www.sitespect.com/" target="_blank" rel="noreferrer noopener">SiteSpect</a> is an A/B testing and optimization platform offering a suite of solutions, including A/B testing, personalization, and product recommendations. The platform offers the ability to let users add product recommendations anywhere on their webpage, without needing assistance from the development team.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model: </strong>The stats engine uses the Frequentist statistics model.</p> <p><strong>Noteworthy features: </strong>Visual editor, auto-promotion of winning variations, mobile targeting capabilities with preferred markup languages HTML or WAP/WML, and comprehensive API</p> <p><strong>AI-based features: </strong>The platform doesn’t have any AI-based features. </p> <p><strong>Supported testing platforms: </strong>Web, Mobile app, Server-side</p> <p><strong>Pricing:</strong> It is available on request.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">No flickering effect and ensures high performance across all devices.</td><td class="has-text-align-center" data-align="center">The absence of a CDP prevents the fullest utilization of customer data to improve optimization programs.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Customers commend SiteSpect for its capability to handle complex testing and its outstanding customer support. However, some users note that the platform’s interface can be difficult to navigate, and the onboarding process tends to be time-consuming.</p> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="2171" height="479" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.05.08-PM.png" alt="Review on SiteSpect" class="wp-image-90427" style="width:840px;height:auto" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.05.08-PM.png 2171w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.05.08-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.05.08-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.05.08-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.05.08-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.05.08-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.05.08-PM.png?tr=w-375 375w" sizes="(max-width: 2171px) 100vw, 2171px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/sitespect/reviews/sitespect-review-7477179" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="14. Apptimize " id="14-apptimize" data-menu-id="14-apptimize" style="text-align:left"><strong>14. Apptimize</strong></h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="452" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.44.46-PM-1024x452.png" alt="Apptimize" class="wp-image-90910" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.44.46-PM-1024x452.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.44.46-PM-1024x452.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.44.46-PM-1024x452.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.44.46-PM-1024x452.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://apptimize.com/" target="_blank" rel="noreferrer noopener">Apptimize</a> is a versatile cross-channel A/B testing tool that enables experimentation across platforms such as apps, mobile web, desktop web, and OTT. It allows users to create personalized experiences, manage feature releases across multiple channels, and oversee multi-channel experiments—all from a single, streamlined dashboard.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model: </strong>Apptimize provides limited details about its statistical analysis, so it’s unclear whether it uses a Bayesian or Frequentist approach for A/B testing analysis.</p> <p><strong>Noteworthy features: </strong>WYSIWYG editor, audience segmentation and targeting, patented technology for cross-platform testing. </p> <p><strong>AI-based features: </strong>The platform doesn’t have any AI-based features. </p> <p><strong>Supported testing platforms: </strong>Web, App, Server-side, OTT</p> <p><strong>Pricing:</strong> Apptimize offers a free plan, while its advanced and enterprise plans come with pricing available upon request. </p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">Cross-platform experimentation allows to track impact on all platforms if a change is made in one.</td><td class="has-text-align-center" data-align="center">Dashboard can be overwhelming at the start which creates a steep learning curve.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Customers praise Apptimize for its intuitive interface, effective A/B testing features, and prompt customer support. However, a few users have noted that the interface can become complicated, especially when setting up funnels for testing.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1885" height="456" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.07.29-PM.png" alt="Review on Apptimize" class="wp-image-90431" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.07.29-PM.png 1885w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.07.29-PM.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.07.29-PM.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.07.29-PM.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.07.29-PM.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.07.29-PM.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/Screenshot-2024-09-23-at-6.07.29-PM.png?tr=w-375 375w" sizes="(max-width: 1885px) 100vw, 1885px" /><figcaption class="wp-element-caption">Image source: <a href="https://www.g2.com/products/apptimize/reviews/apptimize-review-870750" target="_blank" rel="noreferrer noopener">G2.com</a></figcaption></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="15. Split.io " id="15-split-io" data-menu-id="15-split-io" style="text-align:left"><strong>15. Split.io</strong></h3> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="501" src="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.46.26-PM-1024x501.png" alt="split.io" class="wp-image-90914" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.46.26-PM-1024x501.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.46.26-PM-1024x501.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.46.26-PM-1024x501.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/01/Screenshot-2024-10-10-at-4.46.26-PM-1024x501.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p><a href="https://www.split.io/" target="_blank" rel="noreferrer noopener">Split.io</a> is a feature delivery platform designed to streamline feature flag management, software experimentation, and continuous delivery. It combines the speed and control of feature flags with data-driven insights to measure the impact of each feature. The platform supports languages like Java, JavaScript, .Net, Node.js, PHP, Python, Redux, React, Ruby, Ruby on Rails, iOS, and GoLang. The platform aims to reduce development time, minimize release risks, and quantify the impact of changes, making it easier for engineering teams to address business challenges effectively.</p> <h4 class="wp-block-heading"><strong>Tool information:</strong></h4> <p><strong>Test types: </strong>A/B Testing, Split URL Testing, Multivariate Testing</p> <p><strong>Statistical model: </strong>Split.io uses the Frequentist statistics model.</p> <p><strong>Noteworthy features: </strong>Guardrail metric, instant feature impact detection, and integration with all major platforms.</p> <p><strong>AI-based features: </strong>The platform didn’t have A/B testing specific AI-based features, but has a Chatbot called “Switch” for instant support.</p> <p><strong>Supported testing platforms: </strong>Web, Mobile app, Server-side</p> <p><strong>Pricing:</strong></p> <p>Split.io offers clear and transparent pricing across three plans:</p> <ul class="wp-block-list"> <li>Starter – Free</li> <li>Startup – $35/month</li> <li>Enterprise – custom pricing</li> </ul> <figure class="wp-block-table is-style-regular"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Pros</strong></td><td class="has-text-align-center" data-align="center"><strong>Cons</strong></td></tr><tr><td class="has-text-align-center" data-align="center">SDK architecture allows data to be processed locally to prevent sending private info to the cloud.</td><td class="has-text-align-center" data-align="center">No separate packages for client and server-side SDKs.</td></tr></tbody></table></figure> <p><strong>Customer experience based on third-party reviews: </strong></p> <p>Users appreciate Split.io for its ease of use, intuitive interface, and precise control over feature flags. However, some have expressed a desire for more advanced reporting and enhanced visualization capabilities to further improve their experience with the platform.</p> <p>This is what a client wrote about it on <a href="https://www.g2.com/products/split/reviews/split-review-7857525" target="_blank" rel="noreferrer noopener">G2</a>.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>What the client liked</strong></p> <p>In a nutshell, Split.io simplifies feature management, making it a must-have tool in our arsenal! User-friendly interface: no need to be a tech guru—the interface is very intuitive. Complete control: pinpoint user targeting, ace A/B testing, and roll out updates gradually with ease.</p> <p><strong>What the client didn’t like</strong></p> <p>One area that could be improved in Split.io is the platform’s built-in reporting and visualization capabilities. While it provides valuable real-time insights into feature performance, expanding the reporting and visualization options to offer more customizable and in-depth analytics would be beneficial.</p> </blockquote> <p>Now that we’ve explored the leading A/B testing tools on the market, let’s dive into important use cases and understand how to select a tool that solves challenges relevant to you.</p> <p><strong>Note: </strong>Oracle Maxymiser is not included in this list as it <a href="https://community.oracle.com/customerconnect/discussion/695785/customer-notification-and-faq-oracle-maxymiser-end-of-life">sunsetted on May 31, 2024</a>.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Choosing the right A/B testing tool " id="choosing-the-right-a-b-testing-tool" data-menu-id="choosing-the-right-a-b-testing-tool" style="text-align:left"><strong>Choosing the right A/B testing tool </strong></h2> <p>We’ve shortlisted 15 A/B testing tools. Now, let’s refine our selection process by discussing the key criteria for shortlisting. We will identify which tools excel in each specific area to help you find the best fit for your needs.</p> <blockquote> <p data-pm-slice="1 1 ["blockquote",{}]">An A/B testing tool should be easy to use and simple to onboard team members. Optimization—especially conversion rate optimization—is not a one-person job. It requires collaboration, ideally involving the entire marketing department. To drive real change, the tool should be accessible and have a low learning curve to ensure everyone can engage effectively and adopt the right mindset.</p> <p><strong><img decoding="async" class="alignleft wp-image-90693" src="https://static.wingify.com/gcp/uploads/sites/3/2024/10/1708468205046-300x300.jpeg" alt="David Otero" width="100" height="100">– <a href="https://www.linkedin.com/in/doterobcn/" target="_blank" rel="noreferrer noopener">David Otero</a>,</strong></p> <p><strong>Growth Specialist at DLTC</strong></p> <p>Source: <a href="https://vwo.com/webinars/run-cost-efficient-cro-program/" rel="noopener noreferrer">Running cost efficient CRO program</a> </p> </blockquote> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. Are you seeking a one-stop solution for all your CRO needs?" id="1-are-you-seeking-a-one-stop-solution-for-all-your-cro-needs" data-menu-id="1-are-you-seeking-a-one-stop-solution-for-all-your-cro-needs" style="text-align:left">1. Are you seeking a one-stop solution for all your CRO needs?</h3> <p>Handling multiple tools can be a hassle and if you’re looking for a tool that caters to various facets of CRO like <a href="https://vwo.com/visitor-behavior-analysis/">behavior analysis</a>, personalization, and data management, then here are tools that are recommended.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Tool name</strong></td><td class="has-text-align-left" data-align="left"><strong>VWO</strong></td><td class="has-text-align-left" data-align="left"><strong>Statsig</strong></td><td class="has-text-align-left" data-align="left"><strong>Omniconvert</strong></td></tr><tr><td class="has-text-align-center" data-align="center"><strong>Features</strong></td><td class="has-text-align-left" data-align="left">1. Visitor behavior<br>2. Multichannel experimentation<br>3. Personalization<br>4. Customer data platform<br>5. Project management</td><td class="has-text-align-left" data-align="left">1. Multichannel experimentation<br>2. Product and customer behavior analytics<br>3. Web analytics</td><td class="has-text-align-left" data-align="left">1. Experimentation <br>2. Personalization<br>3. Surveys<br>4. E-commerce specific analysis and optimization tool</td></tr></tbody></table></figure> <div class="flex max-w-full flex-col flex-grow"> <div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="d04aa956-7f6b-40a1-b64c-a94fadf18c9b"> <div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"> <div class="markdown prose w-full break-words dark:prose-invert light"> <blockquote> <p>Marketers’ tools can include skills, software, or other resources. Minimizing unnecessary movements and time-wasting is crucial. Having everything you need in one place helps avoid distractions. So, can you set up, execute, and report all from a single tool? Doing so can be incredibly efficient, preventing the need to jump between different platforms. Alternatively, it could be as straightforward as ensuring all your reports are pulled from the same platform at consistent intervals—daily, weekly, or monthly—creating a single source of truth. This ensures you’re always using comparable data to make informed decisions.</p> <p><strong><img decoding="async" class="alignleft wp-image-90721" src="https://static.wingify.com/gcp/uploads/sites/3/2024/10/1712226695742-300x300.jpeg" alt="Lee Bradshaw" width="100" height="100">– <a href="https://www.linkedin.com/in/ldbradshaw/" target="_blank" rel="noopener">Lee Bradshaw</a>,</strong></p> <p><strong>Head of Lead Generation at boxChilli Digital Marketing</strong></p> <p>Source: <a href="https://vwo.com/webinars/kaizen-improve-website/">Webinar on Kaizen philosophy</a> </p> </blockquote> </div> </div> </div> </div> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Want to kickstart your journey with a free starter plan?" id="2-want-to-kickstart-your-journey-with-a-free-starter-plan" data-menu-id="2-want-to-kickstart-your-journey-with-a-free-starter-plan" style="text-align:left">2. Want to kickstart your journey with a free starter plan?</h3> <p>Investing in a <a href="https://vwo.com/conversion-rate-optimization/conversion-rate-optimisation-tools/">CRO tool</a> can be a huge commitment and if your business wants to take small steps in building a CRO culture by first investing in a tool that offers a free plan then here are the recommended tools:</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Tool name</strong></td><td class="has-text-align-left" data-align="left"><strong>VWO</strong></td><td class="has-text-align-left" data-align="left"><strong>LaunchDarkly</strong></td><td class="has-text-align-left" data-align="left"><strong>Statsig</strong></td></tr><tr><td class="has-text-align-center" data-align="center"><strong>Plan details</strong></td><td class="has-text-align-left" data-align="left">Forever free upto 50k monthly tracked users for web</td><td class="has-text-align-left" data-align="left">Free plan with 10k experimentation keys per month</td><td class="has-text-align-left" data-align="left">Free plan with 2M Events/month for analytics, and experiments. </td></tr></tbody></table></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Looking for rapid experimentation with AI in A/B testing?" id="3-looking-for-rapid-experimentation-with-ai-in-a-b-testing" data-menu-id="3-looking-for-rapid-experimentation-with-ai-in-a-b-testing" style="text-align:left">3. Looking for rapid experimentation with AI in A/B testing?</h3> <p>Artificial intelligence has quickly become an integral part of solutions across various industries, and the optimization and testing space is no exception. If you’re aiming to accelerate your testing process with AI-driven features, here are some recommended tools to consider.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Tool name</strong></td><td class="has-text-align-left" data-align="left"><strong>VWO</strong></td><td class="has-text-align-left" data-align="left"><strong>Adobe Target</strong></td><td class="has-text-align-left" data-align="left"><strong>Kameleoon </strong></td></tr><tr><td class="has-text-align-center" data-align="center"><strong>Feature details</strong></td><td class="has-text-align-left" data-align="left">Generative AI feature to generate personalized testing ideas for specific web pages and goals. </td><td class="has-text-align-left" data-align="left">AI-based feature to automatically allocate more traffic to winning variation beforehand.</td><td class="has-text-align-left" data-align="left">AI feature helps in generating A/B test variation, targeting audience segments, and analyzing A/B test results. </td></tr></tbody></table></figure> <blockquote> <p data-pm-slice="1 1 ["blockquote",{}]"><em>I recently had a discussion with a CRO colleague about the need for a tool that uses AI to combine multiple data sources – such as analytics, heatmaps, and heuristic analysis – to generate recommendations. I don’t think we are too far off from a tool like this, where much of the heavy lifting during the research phase is cut down, allowing the marketer to focus on strategy and implementation.</em></p> <p><strong><img decoding="async" class="alignleft wp-image-90683" src="https://static.wingify.com/gcp/uploads/sites/3/2024/10/1722113807849-300x300.jpeg" alt="Ilan Hurwitz" width="100" height="100">– </strong><a href="https://www.linkedin.com/in/ilanhurwitz/" target="_blank" rel="noreferrer noopener"><strong>Ilan Hurwitz</strong></a><strong>,</strong></p> <p><strong>Founder at <a href="https://www.cleverconversions.com.au" target="_blank" rel="noopener">Clever Conversions</a></strong></p> <p>Source: <a href="https://vwo.com/blog/cro-insights-ilan-hurwitz/" rel="noopener noreferrer">Insights from Ilan Hurwitz</a></p> </blockquote> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="4. Have questions on user privacy?" id="4-have-questions-on-user-privacy" data-menu-id="4-have-questions-on-user-privacy" style="text-align:left">4. Have questions on user privacy?</h3> <p>Privacy is becoming a top priority for most businesses today. If your goal is to run experiments while ensuring that visitor data remains secure, here are the recommended tools.</p> <figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td class="has-text-align-center" data-align="center"><strong>Tool name</strong></td><td class="has-text-align-left" data-align="left"><strong>VWO</strong></td><td class="has-text-align-left" data-align="left"><strong>LaunchDarkly</strong></td><td class="has-text-align-left" data-align="left"><strong>Optimizely</strong></td></tr><tr><td class="has-text-align-center" data-align="center"><strong>Compliance</strong></td><td class="has-text-align-left" data-align="left">GDPR<br>CCPA<br>PCI DSS<br>HIPAA<br>ISO 27001:2013<br>ISO 27001:2019 <br>SOC 2 Type II  </td><td class="has-text-align-left" data-align="left">GDPR<br>CCPA<br>ISO 27001<br>ISO27701<br>HIPAA<br>FedRAMP<br>SOC 2 Type II</td><td class="has-text-align-left" data-align="left">GDPR<br>CCPA<br>PCI DSS<br>ISO 27001:2013</td></tr></tbody></table></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="5. Want to explore tools backed by outstanding reviews and testimonials?" id="5-want-to-explore-tools-backed-by-outstanding-reviews-and-testimonials" data-menu-id="5-want-to-explore-tools-backed-by-outstanding-reviews-and-testimonials" style="text-align:left">5. Want to explore tools backed by outstanding reviews and testimonials?</h3> <p>If your criteria for selecting an A/B testing tool focus on positive reviews, extensive market presence, and high user satisfaction from current clients, then the latest <a href="https://www.g2.com/categories/a-b-testing-tools" target="_blank" rel="noreferrer noopener">G2 Quadrant report from September 2024</a> is a must-see. It highlights the top tools based on these factors.</p> <p>VWO leads the market with the highest user satisfaction. From our list of 15 shortlisted tools, AB Tasty and LaunchDarkly also stand out with impressive satisfaction ratings, making them strong contenders for your consideration.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="6. Want to expedite your decision with an interactive feature comparison tool?" id="6-want-to-expedite-your-decision-with-an-interactive-feature-comparison-tool" data-menu-id="6-want-to-expedite-your-decision-with-an-interactive-feature-comparison-tool" style="text-align:left">6. Want to expedite your decision with an interactive feature comparison tool?</h3> <p>If you want to compare the top A/B testing tools feature by feature, we’ve got you covered. Here’s a preview of the free interactive tool that helps you make a side-by-side comparison.</p> <figure class="wp-block-image size-full"><img decoding="async" width="2400" height="2022" src="https://static.wingify.com/gcp/uploads/sites/3/2024/09/2-15.png" alt="VWO interactive feature comparison tool" class="wp-image-90439" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/09/2-15.png 2400w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/2-15.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/2-15.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/2-15.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/2-15.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/2-15.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/09/2-15.png?tr=w-375 375w" sizes="(max-width: 2400px) 100vw, 2400px" /></figure> <p>Choose your criteria and check which platform offers what you need. Explore the <a href="https://vwo.com/tools/ab-testing-tools-comparison/">full A/B testing tools comparison</a> here.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Still need clarity on choosing a top-quality A/B testing tool?" id="still-need-clarity-on-choosing-a-top-quality-a-b-testing-tool" data-menu-id="still-need-clarity-on-choosing-a-top-quality-a-b-testing-tool" style="text-align:left">Still need clarity on choosing an A/B testing tool?</h2> <p>The criteria and alternatives mentioned above can certainly help you narrow down your choice of an A/B testing tool. However, if you’re still looking for more guidance, here are some general guidelines to consider when evaluating any other tool:</p> <ol class="wp-block-list"> <li><strong>Test variety</strong>: Ensure the tool supports a range of tests, such as A/B, <a href="https://vwo.com/testing/multivariate-testing/">multivariate</a>, split URL, and mobile app testing. This versatility will help meet all your experimentation needs.</li> <li><strong>Effect on load time</strong>: Consider how the tool <a href="https://vwo.com/blog/how-vwo-affects-site-speed/">affects page load time</a>. Tools with asynchronous code allow faster page rendering, which is crucial for maintaining a seamless user experience.</li> <li><strong>Intuitive interface</strong>: Choose a tool with an intuitive user interface that doesn’t require constant IT support. This will allow you to quickly set up and run tests, streamlining your workflow.</li> <li><strong>Advanced targeting</strong>: Look for advanced audience segmentation and targeting features. These enable you to tailor tests to specific groups, enhancing the relevance of your results.</li> <li><strong>Integration</strong>: Opt for tools that integrate seamlessly with your existing platforms, ensuring smooth data flow and maximizing efficiency across your marketing stack.</li> <li><strong>Result accuracy</strong>: It’s crucial to evaluate the tool’s method for <a href="https://vwo.com/blog/ab-testing-significance-calculator-spreadsheet-in-excel/">calculating statistical significance</a>. Accurate results ensure your data-driven decisions are reliable.</li> <li><strong>Customer support</strong>: High-quality customer support can be a game-changer. Whether it’s via live chat, phone, or email, check the vendor’s CSAT scores to gauge how responsive and helpful their support is.</li> </ol> <div class="wp-block-vwo-gutenberg-vwo-protip"><div id="vwo-gutenberg"><div class="vwo-protip-section"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2024/05/icon-bulb.svg" width="36" height="42" /><div><strong class="vwo-protip-heading">Pro Tip!</strong><p class="vwo-protip-content">When selecting an A/B testing tool, prioritize those with advanced targeting capabilities and seamless integrations with third-party platforms. This ensures you can run precise, tailored experiments and effortlessly integrate test results into your broader marketing strategies for more effective decision-making and improved customer experiences.</p></div></div></div></div> <p class="has-text-align-center"><a href="https://vwo.com/ab-testing/#guide-download"><strong><em>Download Free: A/B Testing Guide</em></strong></a></p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Google Optimize sunsetted: Searching for alternatives?" id="google-optimize-sunsetted-searching-for-alternatives" data-menu-id="google-optimize-sunsetted-searching-for-alternatives" style="text-align:left"><strong>Google Optimize sunsetted: Searching for alternatives?</strong></h2> <p><a href="https://marketingplatform.google.com/about/" target="_blank" rel="noreferrer noopener">Google Optimize</a>, a free A/B testing tool, was officially discontinued on September 30, 2023. Its premium version, Optimize 360(also sunsetted), catered to enterprise businesses by offering increased testing capacity and more advanced features. Both versions integrated seamlessly with Google’s suite of tools, such as Google Analytics and Google Tag Manager, providing a streamlined and efficient testing and data management experience.</p> <p>However, using a forever free tool like Google Optimize had some problems, which were rightly pointed out by an A/B testing expert:</p> <blockquote> <p>Sometimes free is not good enough. From our point of view, with experience running optimization programs, Google Optimize is just a tool to play with, but not to run a successful program. It lacks so many things that will be, like, roadblocks to your success. I mean, it’s free, but you will pay with your time. It’s gonna be a lot of problems if you lack the support. Also, if they want to change something one day, they just change it, and you’re not important to them. You are just another number, another free user.</p> <p>So, if you want to play around to see what CRO is about, do it, play with it. But if you want to start making a serious CRO program, I would say you will need to invest in order to be safe and play with some security.</p> <p><strong><img decoding="async" class="alignleft wp-image-90693" src="https://static.wingify.com/gcp/uploads/sites/3/2024/10/1708468205046-300x300.jpeg" alt="David Otero" width="100" height="100" />– <a href="https://www.linkedin.com/in/doterobcn/" target="_blank" rel="noreferrer noopener">David Otero</a>,</strong></p> <p><strong>Growth Specialist at DLTC</strong></p> <p>Source: <a href="https://vwo.com/webinars/run-cost-efficient-cro-program/" rel="noopener noreferrer">Running cost efficient CRO program</a> </p> </blockquote> <p>With the <a href="https://vwo.com/blog/launching-a-free-plan-of-vwo-testing-a-better-google-optimize/">discontinuation of Google Optimize</a>, businesses that relied on it must find alternative platforms to continue performing A/B testing. Here are three alternatives that have superior capabilities compared to Google Optimize.</p> <p><strong>VWO</strong> – VWO offers a free starter plan with more advanced features than those available in Google Optimize. You can run A/B tests with 50k monthly tracked users. It also integrates seamlessly with all Google products, ensuring businesses won’t need to adjust their existing tools for data management and tracking. For a detailed feature comparison, you can explore <a href="https://vwo.com/compare/google-optimize/">VWO’s Google Optimize</a> comparison page. </p> <p><strong>Statsig</strong> – Statsig also offers a free developer plan along with seamless integration with Google products. Also, it has advanced features like server-side testing and session replays in the free plan. </p> <p><strong>Optimizely</strong> – Optimizely doesn’t have any free plan but can be a viable option as it can help multi-platform experimentation, create a personalized experience, and easy integration with Google Products.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Considering VWO for A/B testing needs?" id="considering-vwo-for-a-b-testing-needs" data-menu-id="considering-vwo-for-a-b-testing-needs" style="text-align:left"><strong>Considering VWO for A/B testing needs?</strong></h2> <p>With so many A/B testing tools out there, it can be tricky to pick the one that best suits your needs. But if you’re considering VWO, here’s a quick breakdown of how it can help, no matter your experience level:</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="1. Beginner A/B testing needs" id="1-beginner-a-b-testing-needs" data-menu-id="1-beginner-a-b-testing-needs" style="text-align:left">1. Beginner A/B testing needs</h3> <p>If you’re just dipping your toes into <a href="https://vwo.com/testing/">experimentation</a> and optimization: VWO offers a free plan for A/B testing up to 50k monthly website visitors, letting you explore without making an upfront investment. As your testing needs expand, you can easily switch to a paid plan with more advanced features. And with an industry-leading CSAT score, you can be confident you’re in safe hands.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="2. Enterprise-level experimentation culture" id="2-enterprise-level-experimentation-culture" data-menu-id="2-enterprise-level-experimentation-culture" style="text-align:left">2. Enterprise-level experimentation culture</h3> <p>If you’re an enterprise business that focuses heavily on driving growth and results through experimentation…</p> <p>VWO offers features such as multi-page campaigns, <a href="https://vwo.com/testing/server-side/">server-side testing</a>, and post-test visitor segmentation. VWO has exceptional customer support, and a dedicated account manager available 24/5, ensuring you receive timely assistance whenever needed.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="3. Need more than just an A/B Testing tool" id="3-need-more-than-just-an-a-b-testing-tool" data-menu-id="3-need-more-than-just-an-a-b-testing-tool" style="text-align:left">3. Need more than just an A/B Testing tool</h3> <p>If your business seeks a more holistic approach to digital user experience optimization, VWO has you covered…</p> <ul class="wp-block-list"> <li><strong><a href="https://vwo.com/insights/">VWO Insights</a></strong>, a behavior analytics tool to help you uncover visitor pain points and frustrations with <a href="https://vwo.com/website-heatmap/">heatmaps</a>, session recordings, form analytics, and surveys. </li> <li><strong><a href="https://vwo.com/customer-data-platform/">VWO Data360</a></strong>, a customer data platform that enables you to collect and unify data from various channels, allowing you to create highly targeted audience segments and launch personalized campaigns. </li> <li><strong><a href="https://vwo.com/personalization/">VWO Personalize</a></strong>, a personalization tool that lets you craft tailored experiences based on user attributes, behaviors, or custom segments unique to your business.</li> </ul> <p>VWO is a platform with a proven track record and here are some case studies to show how it has helped its customers. </p> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex"> <p>✅ <a href="https://vwo.com/success-stories/human-interest/">Human Interest</a>, a US-based SaaS company leveraged VWO FullStack to integrate with Contentful and <a href="https://vwo.com/blog/lead-conversion-strategies/">enhance lead generation</a> on their landing pages by running server-side experiments. It was hypothesized that showing the contact form above the fold would improve the conversion rate. Indeed, they achieved a 3.77% rise in form submissions and a 74.84% increase in the number of scheduled calls with potential customers. </p> <p>✅ <a href="https://vwo.com/success-stories/hush-blankets/">Hush Blankets</a>, a Canada-based company, partnered with VWO to find friction on – the cart page (mobile) and product page for Hush Classic (desktop). The pages were revamped using the VWO Visual Editor, and the test ran for 15 days. The team saw an uplift of 5.67% in their conversion rate (visits to the checkout page), a 33.15% uplift in the checkout rate, and an overall revenue gain of 51.32%.</p> <p class="has-text-align-left">✅ <a href="https://vwo.com/success-stories/penn-foster/">Penn Foster</a>, a for-profit online college based in Scranton, was concerned with low returns from paid campaigns. The team directed the paid traffic to a new <a href="https://vwo.com/blog/landing-page-testing/">landing page</a> with only relevant information and specific CTA buttons. They believed that this would also help them improve the lifetime value of enrolled leads. The test was a big success with the click-to-lead conversion rate increasing by 202% and the click-to-enrolment rate rising as well.</p> </div> <p>You can check out more <a href="https://vwo.com/success-stories/">success stories</a> to understand different use cases. </p> <p>If you’re interested in exploring VWO and learning how it can elevate your key performance indicators (KPI) performance, you can sign up for a <a href="#free-trial">30-day free trial</a>.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Wrapping up" id="wrapping-up" data-menu-id="wrapping-up" style="text-align:left">Wrapping up</h2> <p>Did you enjoy checking out our top picks for the best A/B testing tools? We get it, selecting amongst the best A/B testing platforms for your needs can be tricky because every tool has its strengths and weaknesses. Take your time and do a thorough comparison to make the best decision for your business. </p> <p><strong>Quick note:  </strong>As you’re in the process of selecting an A/B testing tool, there is a report that can guide your entire A/B testing journey with insights specific to your industry. VWO analyzed over <a href="https://vwo.com/ebooks/ab-testing-industry-insights-report/">1 million A/B tests run on 100,000 websites</a> across 18 industries. The in-depth analysis has revealed industry-specific trends, such as average A/B test success rates, most common conversion goals, and more.</p> <figure class="wp-block-image size-full is-resized"><a href="#free-trial"><img decoding="async" width="2400" height="1256" src="https://static.wingify.com/gcp/uploads/sites/3/2021/09/End-Banner_Top-13-AB-Testing-Tools-to-Consider-When-Entering-the-Experimentation-Arena.png" alt="Banner Top 15 A/B Testing Tools " class="wp-image-60609" style="aspect-ratio:1.9134396355353076;width:840px;height:auto" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/09/End-Banner_Top-13-AB-Testing-Tools-to-Consider-When-Entering-the-Experimentation-Arena.png 2400w, https://static.wingify.com/gcp/uploads/sites/3/2021/09/End-Banner_Top-13-AB-Testing-Tools-to-Consider-When-Entering-the-Experimentation-Arena.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2021/09/End-Banner_Top-13-AB-Testing-Tools-to-Consider-When-Entering-the-Experimentation-Arena.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2021/09/End-Banner_Top-13-AB-Testing-Tools-to-Consider-When-Entering-the-Experimentation-Arena.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/09/End-Banner_Top-13-AB-Testing-Tools-to-Consider-When-Entering-the-Experimentation-Arena.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/09/End-Banner_Top-13-AB-Testing-Tools-to-Consider-When-Entering-the-Experimentation-Arena.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/09/End-Banner_Top-13-AB-Testing-Tools-to-Consider-When-Entering-the-Experimentation-Arena.png?tr=w-375 375w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Frequently asked questions" id="frequently-asked-questions" data-menu-id="frequently-asked-questions" style="text-align:left">Frequently asked questions</h2> <div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1683279165304"><strong class="schema-faq-question">Q1. What are the key components of an A/B testing framework?<br /></strong> <p class="schema-faq-answer">To create a successful A/B testing framework or strategy, it is crucial to:<br /><br />1. <strong>Define your goal</strong> – identify which metric you want to improve by implementing the test.<br />Make observations – understand your website friction and identify any issues by conducting quantitative and qualitative data research.<br /><br />2. <strong>Formulate a hypothesis</strong> – Analyze user behavior to create a hypothesis. <br />Run tests – conduct A/B tests for a sufficient period to obtain <a href="https://vwo.com/glossary/statistical-significance/">statistical significance</a>.<br /><br />3. <strong>Calculate</strong> the <a href="https://vwo.com/tools/ab-test-duration-calculator/">A/B test duration</a> here. <br /><br />4. <strong>Interpret results</strong> – analyze the test results carefully to make data-driven decisions and implement the winning variation.<br /><br />5. <strong>Conduct post-test analysis</strong> – analyze the results and identify areas for improvement in your test report.<br /><br />With these steps, you can create a structured and effective A/B testing framework or strategy that leads to actionable insights and meaningful improvement in your website or app. <br /></p> </div> <div class="schema-faq-section" id="faq-question-1683281109675"><strong class="schema-faq-question">Q2. Do I need a professional A/B testing service to improve my website performance?<br /></strong> <p class="schema-faq-answer">If your in-house team lacks the necessary expertise to spearhead an end-to-end app or website optimization program, you can hire professionals offering A/B testing services. At VWO, <a href="https://vwo.com/why-us/customer-success/dedicated-managers/">our success team</a> can identify optimization opportunities, create tests, and analyze learnings to help build an experimentation culture in your organization. So, if you’re looking for an integrated experimentation platform and top-notch professional assistance, VWO should be your top choice. <br /></p> </div> <div class="schema-faq-section" id="faq-question-1683281170912"><strong class="schema-faq-question">Q3. Are website testing tools the same as a/b testing tools for mobile apps?<br /></strong> <p class="schema-faq-answer">Not all website testing tools offer mobile app testing capability. If you’re looking for mobile app testing tools, you can consider opting for VWO which makes mobile app testing a breeze. VWO offers lightweight SDKs for iOS, Android, and other widely used backend languages. Once you integrate the mobile app SDK, VWO will generate API keys that you can use for initializing your iOS and Android apps. For a detailed explanation of the steps involved, please refer to our <a href="https://help.vwo.com/hc/en-us/articles/360020728654-How-to-Create-an-A-B-Test-for-a-Mobile-Application-in-VWO-">guide</a>.<br /></p> </div> <div class="schema-faq-section" id="faq-question-1683281227577"><strong class="schema-faq-question">Q4. How do A/B testing tools work?<br /></strong> <p class="schema-faq-answer">A/B testing tools allow you to test two different versions of a website element to see which one improves your business metric. You can set conversion goals, create multiple variations, split audiences, and even analyze your test results through data visualization charts on these testing tools. With some of the best split testing tools, you can even slice and dice test reports to evaluate how a test performed for a specific segment. To get more insights into each of these steps, you can read our comprehensive<a href="https://help.vwo.com/hc/en-us/articles/360021171954-How-to-Create-an-A-B-Test-in-VWO-"> guide</a>. <br /></p> </div> <div class="schema-faq-section" id="faq-question-1683281255407"><strong class="schema-faq-question">Q5. What should A/B testing tools not be used for?<br /></strong> <p class="schema-faq-answer">Before you choose an experimentation platform, it’s important to make careful considerations and be aware of limitations. For example, if your website doesn’t get enough traffic, it can be a tad difficult to get statistically significant results. In that case, you would want to explore ways to increase the flow of relevant website traffic first and then get a tool to run a test. Here’s a blog you may want to read to learn more about <a href="https://vwo.com/blog/ab-split-testing-low-traffic-sites/" target="_blank" rel="noreferrer noopener">testing on low-traffic websites</a>. <br /><br />Also, avoid A/B testing if your hypothesis is not data-driven and is solely based on guesswork. To determine if a test can optimize user experience, it’s crucial to base your idea on user behavior across your website. VWO’s experimentation platform stands out from others by offering both behavior analysis and testing capabilities, ensuring that your tests are based on solid hypotheses derived from user insights.<br /></p> </div> <div class="schema-faq-section" id="faq-question-1683281277594"><strong class="schema-faq-question">Q6. How do I choose metrics for A/B testing tools?<br /></strong> <p class="schema-faq-answer">When running an A/B test on any testing tools, choose a metric that aligns with the goals of your business model. For instance, <br /><br />If you run an <a href="https://vwo.com/blog/trust-in-ecommerce/">eCommerce</a> business, you’d focus on metrics like average order value, revenue per visitor, or conversion metrics like page visits or email subscriptions. <br /><br />On the other hand, if yours is a SaaS website and you want to run a test on it, you’d want to set metrics like free trial conversions, form submissions, subscriptions, customer lifetime value, and so on. <br /><br />You should also consider bounce rates, regardless of your business model, to assess user engagement and determine if visitors are leaving your website prematurely without converting.</p> </div> </div> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/ab-testing-tools/" data-title="15 Best A/B Testing Tools & Software in 2025 – Top Alternatives to Google Optimize" data-hashtags="" data-post-id="55682"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Continue Reading</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div>  <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/conversion-rate-optimization/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Conversion Rate Optimization </a> <a href="https://vwo.com/blog/website-optimization/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Website Optimization </a> </div> </div>  <div class="Mt(80px)"> <div class="D(f) Ai(fs) Gp(20px) Bgc($color-purple-light-7) P(30px) Bdrs(10px) Fld(r)--sm Fld(c)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 2x" alt= "Pratyusha Guha" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/pratyushaguha/" class="M(0) Fz($font-size-18) Td(n) Fw(700) Mb(10px) D(ib) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Pratyusha Guha</a> <small class="D(b) Fz($font-size-13)">Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.</small> </div> </div> </div>  </div>  </article> </div>  <div class="Pos(st) W(225px) End(0) T(100px) D(n) D(b)--md"> <div class="Bgc($color-purple-light-7) P(20px) Bdrs(10px) Mb(25px)"> <h6 class="Fz($font-size-14) Fw(500) Mt(0) Mb(15px)">Uncover hidden visitor insights to improve their website journey</h6> <button data-modal="modal-request-demo-extended" type="button" class="Bg(n) Bd(n) Fw(700) pink-common-link Cur(p) P(0)">Request Demo</button> </div> <div class="D(f)--md Flw(w) Gp(10px) Mb(60px)"> <span class="W(100%) Tt(u) Fz($font-size-12) Fw(700) D(ib)"> Share </span> <a href="mailto:?subject=15%20Best%20A%2FB%20Testing%20Tools%20%26amp%3B%20Software%20in%202025%20%26%238211%3B%20Top%20Alternatives%20to%20Google%20Optimize&body=https%3A%2F%2Fvwo.com%2Fblog%2Fab-testing-tools%2F" class="Td(n) D(f) Ai(c) Jc(c) H(40px) W(40px) Bdrs(50%) C(inh) Bdw(1px) Bds(s) Bdc(inh) Bdc(inh):h 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P(35px) C($color-white) Bdrststart(0) Bdrststart(3px)--md Bxsh($box-shadow-blue-hover) W(100%) W(500px)--sm Bxz(bb)"> <div class="Pos(a) T(5px) End(5px) "> <button type="button" aria-label="Close" class="js-close-subscribe-popup Cur(p) Bgc(t) C($color-white) Bd(n) O(0) Lh(1) P(4px)"> <svg width= "18" height= "18" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="W(100%) D(f) Fld(r)--md Fld(c) Ai(fs) Mb(20px) submission-success_D(n)"> <div class="Mend(20px) Fxs(0)"> <picture><img src="/wp-content/themes/vwo_blog_new/images/pratyusha@2x.png?tr=w-0.5,h-0.5" srcset="/wp-content/themes/vwo_blog_new/images/pratyusha@2x.png?tr=w-0.5,h-0.5 1x, /wp-content/themes/vwo_blog_new/images/pratyusha@2x.png 2x" alt= "Shanaz Khan from VWO" decoding= "async" width= "100" height= "100" /></picture> </div> <div> <h4 class="Fz($font-size-20) Fw(600) Lh($line-height-headings) Mb(5px) Mt(0)">Hi, I am Pratyusha from the VWO Research Desk.</h4> <p class="C($color-grey) M(0) 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aria-labelledby="modal-free-trial"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) modal-as-page_My(0) My(50px)--sm Mx(a) Bgc($color-white) D(b)--sm D(f) Fld(c) Ai(c) Jc(c) Ta(start) Bxsh($box-shadow-navigation-bottom) Maw(95%)--sm W(600px)--md W(100%) H(a)--sm H(100%) Bdrs(3px)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div> <div class="P(40px) Mih(450px) Bxz(bb) D(f) Fld(c) Jc(c)"> <div> <div class="D(n)--sm Ta(c) Mb(30px)"> <a href="https://vwo.com/" title="VWO Logo" class="D(ib)"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt="VWO Logo" width="107" height="36" class="Va(m)"/> </a> </div> <div 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name="gdpr_consent_checkbox" id="modal-417cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-417cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-su-submit">Start Now</button> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="text" name="ft_wingifyvwo" style="display: none;"> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Set up your password to get started </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Business Email <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="name@yourcompany.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">First Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="First Name" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Last Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Last Name" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Phone Number <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Password <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Password</div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-975cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-975cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Create Account</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO is setting up your account</span> </div> <div class="Ta(c) Mt(10px)">We've sent a message to <span class="nls_protected C($color-blue) js-post-form-user-email"> yourmail@domain.com </span> with instructions to verify your account.</div> </div> <div> <div class="Fw(700) My(10px)">Can't find the mail?</div> <div>Check your spam, junk or secondary inboxes.</div> <div>Still can't find it? Let us know at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Let's talk</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Talk to a sales representative</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">World Wide</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">You can also email us at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Get in touch</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">First Name: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-803cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-803cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-865cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-865cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. The VWO support team is amazing </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Trusted by thousands of leading brands </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! 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