Getting Access to Conversions API - LinkedIn

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class="docon docon-print font-size-sm color-primary"></span> </span> <span class="margin-left-xxs">Print</span> </button> </div> </details> </div></div> </div> <div> <button type="button" class="border contents-button button button-clear button-sm is-hidden-tablet has-inner-focus" data-bi-name="contents-expand" data-contents-button hidden> <span class="icon"> <span class="docon docon-editor-list-bullet" aria-hidden="true"></span> </span><span class="contents-expand-title">Table of contents</span></button> </div> <div class="content "><h1 id="getting-access-to-conversions-api">Getting Access to Conversions API</h1><div class="display-flex justify-content-space-between align-items-center flex-wrap-wrap page-metadata-container"> <div class="margin-right-xxs"> <ul class="metadata page-metadata" data-bi-name="page info" lang="en-us" dir="ltr"><li>Article</li><li class="visibility-hidden-visual-diff"><time class="is-invisible" data-article-date aria-label="Article review date" datetime="2024-11-20T06:46:00Z" data-article-date-source="calculated">11/20/2024</time> </li><li class="contributors-holder display-none-print"> <button aria-label="View all contributors" class="contributors-button link-button" data-bi-name="contributors" title="View all contributors">3 contributors</button> </li></ul> </div> <div id="user-feedback" class="margin-block-xxs display-none-print" data-hide-on-archived> <button id="user-feedback-button" data-test-id="conceptual-feedback-button" class="button button-sm button-clear button-primary" type="button" data-bi-name="user-feedback-button" data-user-feedback-button > <span class="icon" aria-hidden="true"> <span class="docon docon-like"></span> </span> <span>Feedback</span> </button> </div></div><nav id="center-doc-outline" class="doc-outline is-hidden-desktop display-none-print margin-bottom-sm" data-bi-name="intopic toc" aria-label="In this article"> <h2 id="ms--in-this-article" class="title is-6 margin-block-xs">In this article</h2> </nav><div class="WARNING"> <p>Warning</p> <p><strong>Deprecation Notice</strong><br> The Marketing Version 202311 (Marketing November 2023) and earlier versions (excluding 202306 and 202307) have been sunset. Additionally, the unversioned APIs will be sunset soon. We recommend that you migrate to the <a href="../versioning?view=li-lms-2024-11" data-linktype="relative-path">versioned APIs</a> as well as migrate to the new <a href="../community-management/contentapi-migration-guide?view=li-lms-2024-11" data-linktype="relative-path">Content</a> and <a href="../community-management/community-management-api-migration-guide?view=li-lms-2024-11" data-linktype="relative-path">Community Management APIs</a> to avoid disruptions. See the <a href="../integrations/migrations?view=li-lms-2024-11" data-linktype="relative-path">Migration</a> page for more details. If you haven鈥檛 yet migrated and have questions, submit a request on the <a href="https://linkedin.zendesk.com/hc/en-us" data-linktype="external">LinkedIn Developer Support Portal</a>.</p> </div> <h2 id="api-endpoints-and-permissions">API Endpoints and Permissions</h2> <p>You will have access to the following permissions under the <strong>Conversions API</strong> product bundle:</p> <ul> <li><a href="../integrations/ads-reporting/conversions-api?view=li-lms-2024-11" data-linktype="relative-path">Conversions</a>: APIs to create/retrieve conversion rules, stream conversion events, associate campaigns to conversions. Permission required is <code>rw_conversions</code>.</li> <li><a href="../integrations/ads/account-structure/create-and-manage-accounts?view=li-lms-2024-11" data-linktype="relative-path">Account Structure</a>: APIs to retrieve information across sponsored accounts, campaign groups, campaigns, and creatives. Permission required is <code>r_ads</code>.</li> <li><a href="../../shared/integrations/people/profile-api?view=li-lms-2024-11" data-linktype="relative-path">Lite profile information</a>: APIs to retrieve the name and photo of the authenticated user. Permission required is <code>r_liteprofile</code>.</li> </ul> <h2 id="prerequisites">Prerequisites</h2> <ul> <li>You have read the <a href="https://www.linkedin.com/legal/l/marketing-api-terms" data-linktype="external">LinkedIn Marketing API Terms</a> and <a href="../integrations/ads-reporting/conversions-api?view=li-lms-2024-11" data-linktype="relative-path">API specs</a>.</li> <li>You have one of the following use cases: <ul> <li>Utilize Conversions API and Insight Tag together to measure and optimize campaign performance.</li> <li>To track and measure both online and offline events across customer journey.</li> <li>Connect data to LinkedIn in a way that doesn鈥檛 require cookie-based tracking.</li> <li>Compliance requirements that prevent installing Insight Tag on advertiser's website.</li> <li>To provide alternative mechanism to track conversion events for LinkedIn ads.</li> </ul> </li> <li>Be prepared to share your business email address and your organization鈥檚 legal name, registered address, website. Your business email address will have to be verified. If you don鈥檛 receive the verification email, be sure to check your email's spam folder, junk folder, social tab, and promotional tab. Personal email addresses will not pass the review process.</li> <li><a href="https://www.linkedin.com/help/linkedin/answer/a548360/associate-an-app-with-a-linkedin-page" data-linktype="external">Company Page Verification</a> is required for a developer application applying for access to Conversions API. Ensure that you are not using a fake or test company page.</li> <li>Ensure that a super admin of the LinkedIn Page associated with your organization has <a href="https://www.linkedin.com/help/linkedin/answer/a1665329" data-linktype="external">verified</a> your developer application.</li> <li>Ensure that your application does not include any portion of the LinkedIn or Microsoft names or logos (e.g. Linked or In).</li> <li>Ensure that you have filled out all required fields in the access request form accurately and completely.</li> </ul> <div class="IMPORTANT"> <p>Important</p> <p>Any failure to meet the above prerequisites will result in your access request being rejected.</p> </div> <h2 id="apply-for-access">Apply for Access</h2> <ol> <li>Login to <a href="https://developer.linkedin.com/" data-linktype="external">Developer Portal</a> with your LinkedIn account</li> <li>Choose your developer app from <strong><a href="https://www.linkedin.com/developers/apps" data-linktype="external">My Apps</a></strong>. <div class="NOTE"> <p>Note</p> <p>If you or your organization does not have an existing developer app, create a <a href="https://www.linkedin.com/developers/apps/new" data-linktype="external">new developer application</a>.</p> </div> </li> <li>Navigate to the <strong>Products</strong> tab under your App name.</li> <li>From the list of <strong>Additional available products</strong>, search for the <strong>Conversions API</strong> product and select <strong>Request Access</strong>.</li> <li>Submit the form for LinkedIn to review your application.</li> </ol> <h2 id="review-process">Review Process</h2> <p>Once you have submitted the access request form, it will be reviewed by LinkedIn for the following:</p> <ul> <li>Verified business email address</li> <li>Verified organization</li> <li>Verified organization website and domain address</li> <li>Application <a href="https://www.linkedin.com/help/linkedin/answer/a548360/associate-an-app-with-a-linkedin-page?lang=en-us&intendedLocale=en" data-linktype="external">verified</a> by LinkedIn Page associated with same organization</li> <li>Approved use case</li> <li>Compliance with our terms, restrictions, and security, privacy, and trust requirements.</li> </ul> <h2 id="next-steps">Next Steps</h2> <p>If your application is approved, you will be notified over email about your access to the Conversions API and your developer application will be provisioned with the required permission.</p> <p>If your application is denied due to identity vetting failure, for example, when we were unable to verify that your organization is a legally registered active entity, you will see an option to appeal for it from your developer portal application products, when you click on the <strong>Access denied</strong> link next to Conversions API product. Please reach out via a <a href="https://linkedin.zendesk.com/hc/en-us" data-linktype="external">Zendesk</a> ticket.</p> <p>If your application is rejected, for example, when your access request form provided insufficient details to approve your request, review the <a href="#prerequisites" data-linktype="self-bookmark">Prerequisites</a> and <a href="#review-process" data-linktype="self-bookmark">Review Process</a> to ensure your application is in compliance, and if you do not see any option to appeal for it, then you may create a new developer application, and submit a new access request form. You will <strong>not</strong> be able to re-apply for access with the previously used developer app. Please see the <a href="https://www.linkedin.com/help/linkedin/answer/a1449586" data-linktype="external">Developer application review status definitions</a> for details about each status and rejection message.</p> <p>Please note that even if LinkedIn approves your integration, you are solely responsible for ensuring that your integration (including all use, disclosure, and storage of LinkedIn data) is, at all times, in compliance with: (a) the <a href="https://www.linkedin.com/legal/l/marketing-api-terms" data-linktype="external">LinkedIn Marketing API Terms </a> and the LinkedIn developer documentation; and (b) all other requirements or restrictions that LinkedIn separately communicates to you (e.g. during or after the review process). 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