Gulf Western Oil Case Study

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9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z" /></g></svg></span></button> </div> </form> </div> </div> </div> </div> </div> </div> <div class="main_menu-sales mobile-view"> <a class="cta_button" href="https://www.commercevision.com.au/contact"> Speak to sales </a> </div> <div class="cst-humburger-icon"> <div class="pwr-burger__icon-open" bis_skin_checked="1"> <span></span> </div> </div> <div class="mobile-close-icon"> <span class="pwr-burger__icon-close"></span> </div> </div> </div> </div> </div> <main id="main-content" class="body-container-wrapper"> <div class="body-container"> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd_area-row-0-force-full-width-section dnd-section dnd_area-row-0-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-hero pwr-hero--regular pwr--dark lazyload" style="background-color: transparent;"> <img data-src="https://1978039.fs1.hubspotusercontent-na1.net/hubfs/1978039/GWO.png" class="pwr-parallax lazyload" alt="GWO" width="1200"> <div class="pwr--abs-full" style="background-color: rgba(7, 15, 41, 0.4)"></div> <div class="page-center pwr-hero__info-box "> <h1 class="pwr-hero__title pwr-hero__title--default pwr--toc-ignore">Gulf Western Oil</h1> <div class="pwr-rich-text pwr-hero__desc pwr-hero__desc--larger "> <div>Case study</div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd_area-row-1-padding dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1663322531898" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-steps pwr--light pwr--padding-t-0 pwr--padding-b-0 lazyload"> <div class="page-center pwr--relative"> <div class="row-fluid"> <div class="span12"> <div class="pwr-steps pwr-steps--2 pwr--neg-margin-lr-10 pwr--clearfix default"> <div class="pwr-step "> <span class="pwr-step__title" data-mh="409035989">Solution</span> <span class="pwr-rich-text pwr-step__desc " data-mh="42032043"><a href="/field-sales-tool" rel="noopener">Opmetrix</a></span> </div> <div class="pwr-step "> <span class="pwr-step__title" data-mh="409035989">Industry</span> <span class="pwr-rich-text pwr-step__desc " data-mh="42032043"><a href="/industries/hardware-industrial-supply" rel="noopener">Hardware and Industrial</a></span> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd_area-row-2-background-layers dnd_area-row-2-background-color dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-5" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-txt pwr-sec-txt--1col pwr--light pwr--padding-t-0 pwr--padding-b-0 lazyload" style="background-color: transparent;"> <div class="page-center pwr--relative pwr--clearfix"> <div class="pwr-sec-txt__intro-sec"> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-txt__title">Problem</h2> </div> <div class="pwr-sec-txt__content pwr-sec-txt__content--top pwr--clearfix"> <div class="pwr-rich-text pwr-sec-txt__left"> <p>Founded in 1988,<span> </span><a href="https://www.gulfwestern.com.au/" target="_blank" rel="noopener">Gulf Western Oil</a><span> </span>are an Australian family founded and owned business who specialise in an extensive range of products specific to the Australian market including diesel engine oils, petrol engine oils and hydraulic oils.</p> <p>Eager to grow, Gulf Western Oil wanted to increase field sales by a quarter. However, they were facing a major roadblock, their long-standing sales team were accustomed to manual, old school processes.</p> <p>Aware this method was time-consuming and error prone, it became even more problematic with staff changeover; it was impossible to share account history.</p> <p>Eager to develop a more competitive and agile field sales model, Gulf Western Oil engaged<span> </span><a href="https://www.advancedbusinessmanager.com.au/" target="_blank" rel="noopener">ABM (Advanced Business Manager) ERP</a><span> </span>and Opmetrix to help them discover and implement a more modern, business solution.</p> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section dnd_area-row-3-background-layers dnd_area-row-3-background-color dnd_area-row-3-vertical-alignment"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_1662983047410-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-6" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-txt pwr-sec-txt--1col pwr--light pwr--padding-t-0 pwr--padding-b-0 lazyload" style="background-color: transparent;"> <div class="page-center pwr--relative pwr--clearfix"> <div class="pwr-sec-txt__intro-sec"> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-txt__title">Solution</h2> </div> <div class="pwr-sec-txt__content pwr-sec-txt__content--top pwr--clearfix"> <div class="pwr-rich-text pwr-sec-txt__left"> <p>After delving into and outlining the key challenges Gulf Western Oil faced with existing processes, ABM suggested a two-pronged approach to resolving Gulf Western Oil’s challenges. They suggested implementing both their ABM ERP solution and the Opmetrix CRM.</p> <p>Opmetrix integrates with many ERP systems, extracting master data, pricing, and inventory levels to ensure field teams have up to date information. ABM is one of those ERP systems. Opmetrix works closely with ABM to ensure the most seamless integration setup.</p> <p><span>Gulf Western Oil instantly saw the value in both business solutions, especially Opmetrix’s purpose built, CRM system. It could accommodate all their pain points and had all the features their fields team would need, pre-built, in one mobile platform.</span></p> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16629825385142" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-txt pwr-sec-txt--1col pwr--light pwr--padding-t-0 pwr--padding-b-0 lazyload" style="background-color: transparent;"> <div class="page-center pwr--relative pwr--clearfix"> <div class="pwr-sec-txt__intro-sec"> <h2 class="pwr-sec__title pwr-sec__title--default pwr-sec__title--narrow pwr-sec-txt__title">Results</h2> </div> <div class="pwr-sec-txt__content pwr-sec-txt__content--top pwr--clearfix"> <div class="pwr-rich-text pwr-sec-txt__left"> <p>From mitigating manual mishaps to complete field team transparency, Gulf Western Oil explains they’re extremely happy with the investment they’ve made in both ABM and Opmetrix.</p> <p><em>“Both ABM and Opmetrix have integrated so well into our business, and we would struggle to drop either of them,”<span> </span></em>says Chris<em>. “There are so many intricate details to both programs, we use it every day…It has become more than just a tool for reporting, it has become a strategic tool for us.”</em></p> <p>The transparency Opmetrix has offered Gulf Western Oil has not only changed how their reps manage their accounts but how the business operates.</p> <p>“<em>We are now able to provide new reps with the tools to bring them up to speed quickly,</em>” says Chris. “<em>We can even see how far reps’ travel; we had one rep who’s start time was late and we identified that was because they were doing so much travel. It helped us realise the need for an extra rep to eliminate travel delays</em>.”</p> <p>Working with both ABM and Opmetrix, Chris commends both providers on their agility to provide new functions and modules on request. “<em>They are both very open to suggestions. They will say we have the function and will turn it on for us, or they will discuss the suggestion with the internal teams</em>.”</p> <p>Aware there is more functionality to try, Gulf Western Oil are looking to level up their customer experience by adding the eCommerce module into their sales mix. Chris says, “<em>We want to allow our customers to check pricing and place orders by themselves</em>.”</p> <p>To those interested in seeing if ABM or Opmetrix could work for their business, Chris says, “<em>The real way to test it is to trial it, I don’t think you’ll be disappointed</em>”.</p> </div> </div> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-section dnd_area-row-5-background-layers dnd_area-row-5-background-color"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1662983136273" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="pwr-sec-split pwr-sec-split--invert-cols pwr--light " style="background-color: transparent;"> <div class=" pwr--relative"> <div class="row-fluid pwr--clearfix pwr--flip-container"> <div class="pwr-sec-split__left pwr--relative lazyload" style="background-color: transparent;"> <div class="pwr-sec-split__content pwr--relative" style="height:590px"> <span class="pwr-rich-text pwr-sec__desc pwr-sec-split__desc"> <h2 style="font-size: 20px;"><span>“There were no dramas integrating the Opmetrix program into the business as it coupled so well with ABM. When there’s an update in ABM, it updates in Opmetrix too. They’re very well in sync with each other, the integration is perfect."</span></h2> </span> <div class="pwr-sec-split__testimonial-name pwr-testimonial"> <span class="pwr-testimonial__name">Chris Bright</span> <span class="pwr-testimonial__job-title">National Product Manager</span> </div> </div> </div> <div class="pwr-sec-split__right"> <div class="pwr-sec-split__img lazyload" data-bgset="https://1978039.fs1.hubspotusercontent-na1.net/hubfs/1978039/CV%202022%20website%20theme/Images/CONCEPTS%20-%20remove%20after%20launch/Group.svg 575w, https://1978039.fs1.hubspotusercontent-na1.net/hubfs/1978039/CV%202022%20website%20theme/Images/CONCEPTS%20-%20remove%20after%20launch/Group.svg 1150w [(max-width: 575px)] | https://1978039.fs1.hubspotusercontent-na1.net/hubfs/1978039/CV%202022%20website%20theme/Images/CONCEPTS%20-%20remove%20after%20launch/Group.svg 767w, 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Gulf Western Oil Case Study | Opmetrix