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class="icon icon-menu icon-utility" title="menu">Menu</a>  <form action="https://bigmedium.com/cgi-bin/moxiebin/bm-search.cgi/q/3" method="get" class="bmw_search" enctype="multipart/form-data" accept-charset="utf-8"><div> <input type="search" name="bmq" placeholder="Search" value="" /> <button type="submit" class="icon icon-search icon-utility">Search</button> <input type="hidden" name="bms" value="3" /> </div></form>  </div> </div> </header> <main role="main"> <header class="page-header page-header--sans-kicker"> <div class="lc"> <h1 class="bmw_headline">design</h1> </div> </header> <section class="touts touts--sans-kicker u--zero-border"> <div class="lc u--zero-pad"> <div class="standard-margin touts-3up">  <div class="tout-links tout-links--tags tout-links--tag-design"> <div class="bmw_link bma_page1402"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/systems-smart-enough-to-know-theyre-not-smart-enough.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-250.jpg" class="bma_thumb" alt="An uncertain robot" srcset="https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-2000.jpg 2000w, https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-1000.jpg 1000w, https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/robot-not-smart-enough.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/systems-smart-enough-to-know-theyre-not-smart-enough.html" title="Systems Smart Enough To Know When They're Not Smart Enough" rel="bookmark">Systems Smart Enough To Know When They're Not Smart Enough</a></h3><div class="bma_desc">Google and others offer wrong answers with matter-of-fact authority. How can designers build stronger signals of trust into data-driven interfaces?</div> </div> </div> </div> <div class="bmw_link bma_page1404"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/of-nerve-and-imagination.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/tdbox20.4x3-250.gif" class="bma_thumb" alt="1970s synthesizer kit" srcset="https://bigmedium.com/bm.pix/tdbox20.4x3-2000.gif 542w, https://bigmedium.com/bm.pix/tdbox20.4x3-500.gif 500w, https://bigmedium.com/bm.pix/tdbox20.4x3-250.gif 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/future/" class="kicker kicker--tout kicker--invert">future</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/of-nerve-and-imagination.html" title="Of Nerve and Imagination" rel="bookmark">Of Nerve and Imagination</a></h3><div class="bma_desc">The future is sitting right in front of us in plain view, waiting to be assembled. Do we have the nerve and imagination to piece it together?</div> </div> </div> </div> <div class="bmw_link bma_page1699 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/when-combinations-of-humans-and-ai-are-useful.html" title="When Combinations of Humans and A.I. are Useful" rel="bookmark">When Combinations of Humans and A.I. are Useful</a></h3><div class="bma_desc">A research study raises challenging questions about collaborative AI interfaces, including the value of “human in the loop” interfaces and explanations of AI logic and confidence scores.</div> </div> </div> </div> <div class="bmw_link bma_page1688 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/salesforce-generative-canvas.html" title="Introducing Generative Canvas" rel="bookmark">Introducing Generative Canvas</a></h3><div class="bma_desc">Salesforce is piloting a radically adaptive, AI-mediated dashboard for CRM users. Look out, enterprise, here comes Sentient Design.</div> </div> </div> </div> <div class="bmw_link bma_page1643 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/ai/" class="kicker kicker--tout kicker--invert">ai</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/josh-clark-2019-talk-on-design-and-ai-john-maeda.html" title="John Maeda: Josh Clark's 2019 talk on Design and AI" rel="bookmark">John Maeda: Josh Clark's 2019 talk on Design and AI</a></h3><div class="bma_desc">Design legend John Maeda discovers some old gold from Big Medium’s Josh Clark.</div> </div> </div> </div> <div class="bmw_link bma_page1640 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/ai/" class="kicker kicker--tout kicker--invert">ai</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/ai-design-figma-users-tell-us-whats-coming-next.html" title="AI + Design: Figma Users Tell Us What’s Coming Next" rel="bookmark">AI + Design: Figma Users Tell Us What’s Coming Next</a></h3><div class="bma_desc">A survey of Figma users indicates that AI is making its way into most companies’ product pipelines, but the solutions they’re shipping are… uninspired.</div> </div> </div> </div> <div class="bmw_link bma_page1638 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/this-is-the-moment-to-reinvent-your-product.html" title="This is the Moment to Reinvent Your Product" rel="bookmark">This is the Moment to Reinvent Your Product</a></h3><div class="bma_desc">Will you use AI to get better/faster at things you already do, or will you invent new ways to do things that weren’t previously possible?</div> </div> </div> </div> <div class="bmw_link bma_page1619"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/do-more-with-less-digital-leadership-lean-times.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/do-more-with-less.4x3-250.png" class="bma_thumb" alt="Illustration of a leader robot thinking about money alongside its robot team" srcset="https://bigmedium.com/bm.pix/do-more-with-less.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/do-more-with-less.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/do-more-with-less.4x3-500.png 500w, https://bigmedium.com/bm.pix/do-more-with-less.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/leadership/" class="kicker kicker--tout kicker--invert">leadership</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/do-more-with-less-digital-leadership-lean-times.html" title="Do More with Less: Digital Leadership in Lean Times" rel="bookmark">Do More with Less: Digital Leadership in Lean Times</a></h3><div class="bma_desc">Josh Clark shares nine principles to guide high-performing teams to deliver faster/better/cheaper in an era of shrinking budgets.</div> </div> </div> </div> <div class="bmw_link bma_page1600"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/the-technology-we-deserve-health-fitness-devices.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/tech-we-deserve-link.4x3-250.png" class="bma_thumb" alt="The Technology We Deserve - Link" srcset="https://bigmedium.com/bm.pix/tech-we-deserve-link.4x3-2000.png 2000w, https://bigmedium.com/bm.pix/tech-we-deserve-link.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/tech-we-deserve-link.4x3-500.png 500w, https://bigmedium.com/bm.pix/tech-we-deserve-link.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/design/" class="kicker kicker--tout kicker--invert">design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/the-technology-we-deserve-health-fitness-devices.html" title="The Technology We Deserve" rel="bookmark">The Technology We Deserve</a></h3><div class="bma_desc">Smart gadgets often abuse their trust or overreach their capabilities. A personal list of favorite fitness devices yields some principles for good product design.</div> </div> </div> </div> <div class="bmw_link bma_page1594"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/links/the-decade-of-design.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/UX_Header.4x3-250.png" class="bma_thumb" alt="Figma's decade of design, image courtesy of Figma" srcset="https://bigmedium.com/bm.pix/UX_Header.4x3-2000.png 2000w, https://bigmedium.com/bm.pix/UX_Header.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/UX_Header.4x3-500.png 500w, https://bigmedium.com/bm.pix/UX_Header.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/design/" class="kicker kicker--tout kicker--invert">design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/the-decade-of-design.html" title="The Decade of Design" rel="bookmark">The Decade of Design</a></h3><div class="bma_desc">Figma interviewed a dozen experts, including Big Medium’s Josh Clark, to chronicle the rise of design in the past decade—and what comes next.</div> </div> </div> </div> <div class="bmw_link bma_page1593"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/links/how-dotdash-formerly-about-is-taking-over-internet.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/dotdash-logo.4x3-250.png" class="bma_thumb" alt="Dotdash logo" srcset="https://bigmedium.com/bm.pix/dotdash-logo.4x3-2000.png 1200w, https://bigmedium.com/bm.pix/dotdash-logo.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/dotdash-logo.4x3-500.png 500w, https://bigmedium.com/bm.pix/dotdash-logo.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/dotdash/" class="kicker kicker--tout kicker--invert">dotdash</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/how-dotdash-formerly-about-is-taking-over-internet.html" title="How Dotdash, Formerly About.com, Is Taking over the Internet" rel="bookmark">How Dotdash, Formerly About.com, Is Taking over the Internet</a></h3><div class="bma_desc">This may be the most successful design- and business-turnaround story Big Medium has been involved with. Fast Company tells the tale of Dotdash, the network formerly known as About.com.</div> </div> </div> </div> <div class="bmw_link bma_page1591"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/youre-not-too-late-machine-learning-ai-stats.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/youre-not-too-late.4x3-250.png" class="bma_thumb" alt="You're Not Too Late" srcset="https://bigmedium.com/bm.pix/youre-not-too-late.4x3-2000.png 2000w, https://bigmedium.com/bm.pix/youre-not-too-late.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/youre-not-too-late.4x3-500.png 500w, https://bigmedium.com/bm.pix/youre-not-too-late.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/youre-not-too-late-machine-learning-ai-stats.html" title="You’re Not Late to Machine Learning" rel="bookmark">You’re Not Late to Machine Learning</a></h3><div class="bma_desc">If you’re worried that you’re behind in getting in on machine learning, never fear: AI has not so much come of age as reached an awkward adolescence. You’re right on time.</div> </div> </div> </div> <div class="bmw_link bma_page1589 bmw_link--noimage"> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/ai/" class="kicker kicker--tout kicker--invert">ai</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/links/amanda-linden-role-of-an-ai-designer.html" title="What is the Role of an AI Designer?" rel="bookmark">What is the Role of an AI Designer?</a></h3><div class="bma_desc">Facebook’s Amanda Linden shares how AI product designers approach their work in Facebook’s Artificial Intelligence team.</div> </div> </div> </div> <div class="bmw_link bma_page1582"> <div class="bma_mediatop"> <a href="https://bigmedium.com/ideas/why-machine-learning-and-ai-matter-for-design-team.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/friends-with-robots.4x3-250.png" class="bma_thumb" alt="Making friends with the robots" srcset="https://bigmedium.com/bm.pix/friends-with-robots.4x3-2000.png 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href="https://bigmedium.com/ideas/design-systems-mastering-design-at-scale-video.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/brad-josh-dan-roundtable.4x3-250.jpg" class="bma_thumb" alt="Brad Frost, Josh Clark, and Dan Mall roundtable discussion" srcset="https://bigmedium.com/bm.pix/brad-josh-dan-roundtable.4x3-2000.jpg 1440w, https://bigmedium.com/bm.pix/brad-josh-dan-roundtable.4x3-1000.jpg 1000w, https://bigmedium.com/bm.pix/brad-josh-dan-roundtable.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/brad-josh-dan-roundtable.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/video/" class="kicker kicker--tout kicker--invert">video</a><h3 class="bma_head"><a href="https://bigmedium.com/ideas/design-systems-mastering-design-at-scale-video.html" title="Design Systems: Mastering Design at Scale" rel="bookmark">Design Systems: Mastering Design at Scale</a></h3><div 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