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Amazon Sues Merchants Over Selling Counterfeit Items | Fortune
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'/%3E%3C/svg%3E")" 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eUlifp">Amazon.com Inc. logos are displayed on laptop computers in Washington, D.C., U.S., on Wednesday, Oct. 23, 2013. </div><div data-cy="credit" class="sc-13b6974d-10 ddyWiR">Bloomberg via Getty Images</div></div></div><div class="sc-fbe5a747-6 knGhbw"></div><div class="sc-fbe5a747-1 ghVMlJ"><div class="sc-fbe5a747-2 ewxwkE"><div id="article-content" class="sc-fbe5a747-3 ekYJwS"><div class="sc-fbe5a747-5 hdgYtU"></div></div></div></div></div></main><footer class="sc-f19f6d8d-0 dlCxCg"><nav data-cy="footer-navigation" class="sc-f19f6d8d-1 kTzMFu"><div class="sc-f19f6d8d-3 hZGFNn rankings" data-cy="footer-navigation-link-wrapper"><div data-cy="footer-navigation-section-title" class="sc-f19f6d8d-4 ghsfCY">Rankings</div><div class="sc-f19f6d8d-2 kkaocG"><ul class="sc-4ebe8201-0 HZany"><li class="sc-4ebe8201-1 bQxUqh"><a href="https://fortune.com/ranking/best-companies/" target="_self" data-cy="footer-navigation-link" aria-label="footer link to 100 Best Companies" class="sc-93594058-0 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Fortune","url":"https://boards.greenhouse.io/fortune/"},{"__typename":"MenuItem","label":"Diversity and Inclusion","url":"https://fortune.com/workplace/diversity-inclusion"},{"__typename":"MenuItem","label":"Terms and Conditions","url":"/terms-of-use/"},{"__typename":"MenuItem","label":"Site Map","url":"/sitemap/"}],"name":"Footer About 1"}],"socialList":[{"type":"facebook","url":"https://www.facebook.com/FortuneMagazine/"},{"type":"twitter","url":"https://twitter.com/FortuneMagazine/"},{"type":"linkedin","url":"https://www.linkedin.com/company/fortune-magazine/"},{"type":"instagram","url":"https://www.instagram.com/fortunemag/"},{"type":"pinterest","url":"https://www.pinterest.com/fortunemagazine/"}]},"article":{"adTags":[],"audienceDek":"For the first time in Amazon's 20-plus year history, Amazon is suing merchants that are selling counterfeit items on its marketplace.","authorNames":["Leena Rao"],"authors":[{"email":"","image":"","name":"Leena Rao","sameAs":"","type":"Person","uri":"/author/leena-rao/","url":"https://fortune.com/author/leena-rao/","role":"","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"","twitterUrl":"","__typename":"AuthorSocialUrlsFields"},"shortIntro":"","__typename":"Co-authors"}],"breadcrumbs":{"items":[]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"Tech","content":"\u003cp\u003eFor the first time in Amazon\u0026#8217;s 20-plus year history, \u003ca href=\"https://fortune.com/company/amazon-com/\" target=\"_blank\"\u003eAmazon\u003c/a\u003e is suing merchants that are selling counterfeit items on its marketplace.\u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\u003cp\u003eThe Seattle-based company filed two lawsuits in the state of Washington Monday. One filing is against ToysNet, a company that reportedly develops a counterfeit item that is a reproduction of the \u003ca href=\"https://www.amazon.com/Forearm-Forklift-appliances-mattresses-encourages/dp/B008ASBLJI/ref=sr_1_1?ie=UTF8\u0026amp;qid=1479158793\u0026amp;sr=8-1\u0026amp;keywords=forearm+forklift\"\u003eForearm Forklift,\u003c/a\u003e a fabric strap that allows wearers to more easily move heavy furniture and other items. Amazon says its fraud detection system flagged the ToysNet for selling fake items, but the the seller produced invoices to prove the items were not counterfeit. Amazon counters that these invoices were forged.\u003c/p\u003e\n\u003cp\u003eIn another lawsuit against Joana Ferreira, Amazon partnered with Fitness Anywhere, the developers of TRX, a popular exercise fabric strap sold on Amazon. In the suit, Amazon writes that the seller Ferreira started selling copies of the TRX on Amazon.com, falsely claiming they were genuine TRX equipment.\u003c/p\u003e\n\u003cp align=\"center\"\u003e\u003cem\u003e\u003ca href=\"https://fortune.com/getdatasheet/\"\u003eGet Data Sheet\u003c/a\u003e, \u003cem\u003eFortune’s\u003c/em\u003e technology newsletter.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eIn recent months, Amazon\u0026#8217;s marketplace, which sells everything from toilet paper to Mickey Mouse t-shirts to exercise equipment, has come under fire for selling counterfeit items. CNBC \u003ca href=\"http://www.cnbc.com/2016/07/08/amazons-chinese-counterfeit-problem-is-getting-worse.html\"\u003ereported\u003c/a\u003e earlier this year that counterfeit items sold by third party sellers—many of whom are China-based—are becoming increasingly problematic for the e-commerce giant. According to the report, Amazon has been \u0026#8220;courting\u0026#8221; more Chinese manufacturers lately, opening the marketplace up to more counterfeit items. Because of this, some sellers are losing trust in the marketplace and are even complaining of a loss in sales. \u003ca href=\"https://fortune.com/company/apple/\" target=\"_blank\"\u003eApple\u003c/a\u003e \u003ca href=\"https://fortune.com/2016/10/19/apple-amazon-charger-lawsuit/\"\u003erecently said\u003c/a\u003e that many of the so-called Apple-branded chargers for smartphones and laptops sold on Amazon are fake, for instance. Amazon is an authorized reseller of \u003ca href=\"https://fortune.com/company/apple/\" target=\"_blank\"\u003eApple\u003c/a\u003e products.\u003c/p\u003e\n\u003cp\u003eIn August, Amazon \u003ca href=\"http://www.cnbc.com/2016/08/29/amazons-plan-to-fight-counterfeiters-will-cost-legit-sellers-a-ton.html\"\u003estarted\u003c/a\u003e imposing steeper fees and requiring additional paperwork from suspicious sellers in response. The fees, which ranged from $1,000 to $1,500, were assessed to sellers who were dealing counterfeit items. The company, which says it invests tens of millions of dollars annually to combat sales of bogus items, also employs a team of software engineers, research scientists, program managers, and investigators to operate its anti-counterfeiting program.\u003c/p\u003e\n\u003cp\u003eAmazon isn\u0026#8217;t the only e-commerce site battling forgeries. Chinese e-commerce giant Alibaba has also \u003ca href=\"https://fortune.com/2016/08/11/alibaba-counterfeit-goods-regulator/\"\u003estruggled\u003c/a\u003e with fake items. Specifically, Alibaba’s flagship e-commerce marketplace Taobao, has been known for selling counterfeit goods. Alibaba has openly committed $160 million in anti-counterfeiting efforts.\u003c/p\u003e\n\u003cp align=\"center\"\u003e\u003cem\u003eAmazon Sues More Than 1,000 ‘John Does’ for Writing Fake Reviews\u003c/em\u003e \u003c!-- Start of Fortune Player --\u003e\u003cdiv class=\"vodvideocontainer\" style=\"position: relative; padding-bottom: 56.25%;\"\u003e\u003ciframe src=\"//fortune.com/videos/embed/8f3d80a6-2a49-4ec7-853d-efd3ce937a78\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; overflow: hidden;\" scrolling=\"no\" frameborder=\"0\" allowfullscreen\u003e\u003c/iframe\u003e\u003c/div\u003e\u003c!-- End of Fortune Player --\u003e\u003c/p\u003e\n\u003cp\u003eThe timing of these suits also ties in with the holiday season, which is usually the highest revenue generating period for Amazon. The company likely wants to make sure its customers know anything they buy from the e-commerce company is genuine and not counterfeit. It also wants to assure sellers that they are not at risk of losing sales to competitors that are selling fakes. According to a \u003ca href=\"http://www.cnbc.com/2016/10/24/how-amazon-counterfeits-put-this-mans-business-on-brink-of-collapse.html\"\u003eCNBC report,\u003c/a\u003e Forearm Forklift saw annual revenue plunge 30% since 2008 due to a loss in sales because of the fakes sold on Amazon.\u003c/p\u003e\n\u003cp\u003eAmazon declined to comment on the filings for \u003cem\u003eFortune.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e","databaseId":1858232,"dateGmt":"2016-11-15T00:05:40","dek":"","description":"For the first time in Amazon's 20-plus year history, Amazon is suing merchants that are selling counterfeit items on its marketplace.","faq":[],"featuredMediaType":"image","floatingNavContent":"","floatingNavTitle":"","footnotes":null,"id":"cG9zdDoxODU4MjMy","image":"https://fortune.com/img-assets/wp-content/uploads/2016/11/gettyimages-185652497.jpg?resize=1200,600","imageCaption":"Amazon.com Inc. logos are displayed on laptop computers in Washington, D.C., U.S., on Wednesday, Oct. 23, 2013. ","imageCredit":"Bloomberg via Getty Images","keywords":"amazon, counterfeit, TRX, fitness anywhere, alibaba","link":"https://fortune.com/2016/11/14/amazon-counterfeit-items-lawsuit/","metaTitle":"Amazon Sues Merchants Over Selling Counterfeit Items","modifiedGmt":"2021-06-15T20:06:43","noIndex":false,"pageType":"article","platformCD":"own","postId":1858232,"postSettings":{"postSettingsDek":null,"enableSubscriptionPlea":false,"subscriptionPleaDesign":null,"subscriptionPleaPosition":null,"subscriptionPleaTextLined":null,"bylineCommentary":null,"mediaItem":{"altText":"Amazon.com Illustrations Ahead Of Earnings","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2016/11/gettyimages-185652497.jpg"},"__typename":"Settings"},"premiumCategory":{"name":"legacy","premiumCategoryId":-1},"primaryPostTag":{"name":"Amazon","primaryTagId":6602,"link":"https://fortune.com/tag/amazon-com/","uri":"/tag/amazon-com/","__typename":"BrandedArticlePrimaryPostTagIdFieldsFields"},"primarySection":{"name":"Tech","primarySectionId":447824897,"link":"https://fortune.com/section/tech/","uri":"/section/tech/","__typename":"BrandedArticlePrimarySectionIdFieldsFields"},"primaryTopic":{"name":"","primaryTopicId":-1},"relatedVideoId":"","relatedVideoType":"no_video","reviewedBy":null,"sectionNames":["Tech"],"sections":[{"name":"Tech","sectionId":447824897,"slug":"tech","__typename":"BrandedArticleClassificationSectionFieldsFields"}],"series":[],"showModifiedTimestamp":0,"socialDescription":"The e-commerce giant is cracking down on fakes.","socialTitle":"Amazon Sues Merchants Over Counterfeit Items","stickyCta":null,"tagNames":["Amazon"],"tags":[{"name":"Amazon","tagId":6602,"__typename":"BrandedArticleClassificationTagFieldsFields"}],"templateType":"default","thumbnailUrl":"https://fortune.com/img-assets/wp-content/uploads/2016/11/gettyimages-185652497.jpg","title":"Amazon Sues Merchants Over Selling Counterfeit Items","topicNames":[],"topics":[],"url":"https://fortune.com/2016/11/14/amazon-counterfeit-items-lawsuit/","videoId":null,"widgetCss":null},"articleData":{"adTags":[],"audienceDek":"For the first time in Amazon's 20-plus year history, Amazon is suing merchants that are selling counterfeit items on its marketplace.","authorNames":["Leena Rao"],"authors":[{"email":"","image":"","name":"Leena Rao","sameAs":"","type":"Person","uri":"/author/leena-rao/","url":"https://fortune.com/author/leena-rao/","role":"","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"","twitterUrl":"","__typename":"AuthorSocialUrlsFields"},"shortIntro":"","__typename":"Co-authors"}],"breadcrumbs":{"items":[]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"Tech","content":"\u003cp\u003eFor the first time in Amazon\u0026#8217;s 20-plus year history, \u003ca href=\"https://fortune.com/company/amazon-com/\" target=\"_blank\"\u003eAmazon\u003c/a\u003e is suing merchants that are selling counterfeit items on its marketplace.\u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\u003cp\u003eThe Seattle-based company filed two lawsuits in the state of Washington Monday. One filing is against ToysNet, a company that reportedly develops a counterfeit item that is a reproduction of the \u003ca href=\"https://www.amazon.com/Forearm-Forklift-appliances-mattresses-encourages/dp/B008ASBLJI/ref=sr_1_1?ie=UTF8\u0026amp;qid=1479158793\u0026amp;sr=8-1\u0026amp;keywords=forearm+forklift\"\u003eForearm Forklift,\u003c/a\u003e a fabric strap that allows wearers to more easily move heavy furniture and other items. Amazon says its fraud detection system flagged the ToysNet for selling fake items, but the the seller produced invoices to prove the items were not counterfeit. Amazon counters that these invoices were forged.\u003c/p\u003e\n\u003cp\u003eIn another lawsuit against Joana Ferreira, Amazon partnered with Fitness Anywhere, the developers of TRX, a popular exercise fabric strap sold on Amazon. In the suit, Amazon writes that the seller Ferreira started selling copies of the TRX on Amazon.com, falsely claiming they were genuine TRX equipment.\u003c/p\u003e\n\u003cp align=\"center\"\u003e\u003cem\u003e\u003ca href=\"https://fortune.com/getdatasheet/\"\u003eGet Data Sheet\u003c/a\u003e, \u003cem\u003eFortune’s\u003c/em\u003e technology newsletter.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eIn recent months, Amazon\u0026#8217;s marketplace, which sells everything from toilet paper to Mickey Mouse t-shirts to exercise equipment, has come under fire for selling counterfeit items. CNBC \u003ca href=\"http://www.cnbc.com/2016/07/08/amazons-chinese-counterfeit-problem-is-getting-worse.html\"\u003ereported\u003c/a\u003e earlier this year that counterfeit items sold by third party sellers—many of whom are China-based—are becoming increasingly problematic for the e-commerce giant. According to the report, Amazon has been \u0026#8220;courting\u0026#8221; more Chinese manufacturers lately, opening the marketplace up to more counterfeit items. Because of this, some sellers are losing trust in the marketplace and are even complaining of a loss in sales. \u003ca href=\"https://fortune.com/company/apple/\" target=\"_blank\"\u003eApple\u003c/a\u003e \u003ca href=\"https://fortune.com/2016/10/19/apple-amazon-charger-lawsuit/\"\u003erecently said\u003c/a\u003e that many of the so-called Apple-branded chargers for smartphones and laptops sold on Amazon are fake, for instance. Amazon is an authorized reseller of \u003ca href=\"https://fortune.com/company/apple/\" target=\"_blank\"\u003eApple\u003c/a\u003e products.\u003c/p\u003e\n\u003cp\u003eIn August, Amazon \u003ca href=\"http://www.cnbc.com/2016/08/29/amazons-plan-to-fight-counterfeiters-will-cost-legit-sellers-a-ton.html\"\u003estarted\u003c/a\u003e imposing steeper fees and requiring additional paperwork from suspicious sellers in response. The fees, which ranged from $1,000 to $1,500, were assessed to sellers who were dealing counterfeit items. The company, which says it invests tens of millions of dollars annually to combat sales of bogus items, also employs a team of software engineers, research scientists, program managers, and investigators to operate its anti-counterfeiting program.\u003c/p\u003e\n\u003cp\u003eAmazon isn\u0026#8217;t the only e-commerce site battling forgeries. Chinese e-commerce giant Alibaba has also \u003ca href=\"https://fortune.com/2016/08/11/alibaba-counterfeit-goods-regulator/\"\u003estruggled\u003c/a\u003e with fake items. Specifically, Alibaba’s flagship e-commerce marketplace Taobao, has been known for selling counterfeit goods. Alibaba has openly committed $160 million in anti-counterfeiting efforts.\u003c/p\u003e\n\u003cp align=\"center\"\u003e\u003cem\u003eAmazon Sues More Than 1,000 ‘John Does’ for Writing Fake Reviews\u003c/em\u003e \u003c!-- Start of Fortune Player --\u003e\u003cdiv class=\"vodvideocontainer\" style=\"position: relative; padding-bottom: 56.25%;\"\u003e\u003ciframe src=\"//fortune.com/videos/embed/8f3d80a6-2a49-4ec7-853d-efd3ce937a78\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; overflow: hidden;\" scrolling=\"no\" frameborder=\"0\" allowfullscreen\u003e\u003c/iframe\u003e\u003c/div\u003e\u003c!-- End of Fortune Player --\u003e\u003c/p\u003e\n\u003cp\u003eThe timing of these suits also ties in with the holiday season, which is usually the highest revenue generating period for Amazon. The company likely wants to make sure its customers know anything they buy from the e-commerce company is genuine and not counterfeit. It also wants to assure sellers that they are not at risk of losing sales to competitors that are selling fakes. According to a \u003ca href=\"http://www.cnbc.com/2016/10/24/how-amazon-counterfeits-put-this-mans-business-on-brink-of-collapse.html\"\u003eCNBC report,\u003c/a\u003e Forearm Forklift saw annual revenue plunge 30% since 2008 due to a loss in sales because of the fakes sold on Amazon.\u003c/p\u003e\n\u003cp\u003eAmazon declined to comment on the filings for \u003cem\u003eFortune.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e","databaseId":1858232,"dateGmt":"2016-11-15T00:05:40","dek":"","description":"For the first time in Amazon's 20-plus year history, Amazon is suing merchants that are selling counterfeit items on its marketplace.","faq":[],"featuredMediaType":"image","floatingNavContent":"","floatingNavTitle":"","footnotes":null,"id":"cG9zdDoxODU4MjMy","image":"https://fortune.com/img-assets/wp-content/uploads/2016/11/gettyimages-185652497.jpg?resize=1200,600","imageCaption":"Amazon.com Inc. logos are displayed on laptop computers in Washington, D.C., U.S., on Wednesday, Oct. 23, 2013. 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