YouTube Select: Make the best of YouTube yours

<!DOCTYPE html> <html lang="en" class="lb-breakpoints"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/","20220314153219","https://web.archive.org/","web","/_static/", "1647271939"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script type="text/javascript" src="/_static/js/jwplayer/jwplayer.js?v=hiYhl5rb" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/bundle-video.js?v=TFNEreMA" charset="utf-8"></script> <script type="text/javascript"> _wmVideos_.init({ prefix:"/web" }); </script>  <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://web.archive.org/web/20220314153219/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NBGKMS'); dataLayer.push({'siteVersion': 'new'}); </script> <meta charset="utf-8"> <meta content="IE=Edge" http-equiv="X-UA-Compatible"> <meta name="viewport" content="initial-scale=1, minimum-scale=1, width=device-width"> <meta http-equiv="x-dns-prefetch-control" content="on"> <title>YouTube Select: Make the best of YouTube yours - YouTube Advertising</title> <meta name="description" content="Align to your audience's favorite content on their favorite screen. Learn more about how your brand can drive business results with YouTube Select."> <link rel="canonical" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/intl/en_US/ads/how-it-works/set-up-a-campaign/youtube-select/"> <meta name="pinterest" content="nopin"/> <meta property="og:url" class="meta-url" content="https://web.archive.org/web/20220314153219/https://www.youtube.com/intl/en_US/ads/how-it-works/set-up-a-campaign/youtube-select/"> <meta property="og:type" content="website"> <meta property="og:image" content="https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/1H4CQsb_ug2NjdQJS20h_Ye9nZZPpAv8ohVKY3Ot7rM3esSIGNCYtorgUPudlCtgFImUAzr5aPPLcyk0Istz-Oa_WUe1f9OgmPdqqw"> <meta property="og:title" content="YouTube Select: Make the best of YouTube yours - YouTube Advertising"> <meta property="og:site_name" content="YouTube Advertising"> <meta property="og:description" content="Align to your audience's favorite content on their favorite screen. Learn more about how your brand can drive business results with YouTube Select."> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" class="meta-url" content="https://web.archive.org/web/20220314153219im_/https://www.youtube.com/intl/en_US/ads/how-it-works/set-up-a-campaign/youtube-select/"> <meta name="twitter:title" content="YouTube Select: Make the best of YouTube yours - YouTube Advertising"> <meta name="twitter:description" content="Align to your audience's favorite content on their favorite screen. Learn more about how your brand can drive business results with YouTube Select."> <meta name="twitter:image" content="https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/1H4CQsb_ug2NjdQJS20h_Ye9nZZPpAv8ohVKY3Ot7rM3esSIGNCYtorgUPudlCtgFImUAzr5aPPLcyk0Istz-Oa_WUe1f9OgmPdqqw"> <meta name="google-site-verification" content="dI1uHDj5M6WX7GbuTX7aQG3UyzB3UthWAbvMTZ4JUnE"/> <link rel="shortcut icon" href="https://web.archive.org/web/20220314153219im_/https://www.youtube.com/yts/img/favicon-vfl8qSV2F.ico" type="image/x-icon"> <link rel="icon" href="https://web.archive.org/web/20220314153219im_/https://www.youtube.com/yts/img/favicon_32-vflOogEID.png" sizes="32x32"> <link rel="icon" href="https://web.archive.org/web/20220314153219im_/https://www.youtube.com/yts/img/favicon_48-vflVjB_Qk.png" sizes="48x48"> <link rel="icon" href="https://web.archive.org/web/20220314153219im_/https://www.youtube.com/yts/img/favicon_96-vflW9Ec0w.png" sizes="96x96"> <link rel="icon" href="https://web.archive.org/web/20220314153219im_/https://www.youtube.com/yts/img/favicon_144-vfliLAfaB.png" sizes="144x144"> <link rel="stylesheet" href="//web.archive.org/web/20220314153219cs_/https://fonts.googleapis.com/css?family=Roboto:300,400,500,700&lang=en"> <link rel="stylesheet" href="https://web.archive.org/web/20220314153219cs_/https://fonts.googleapis.com/css?family=YouTube+Sans:300,400,500,600,700,900"> <link rel="stylesheet" href="/web/20220314153219cs_/https://www.youtube.com/ads/static/compiled/index.min.css?cache=85b243f"> <link rel="preconnect" href="//web.archive.org/web/20220314153219/https://lh3.googleusercontent.com/"> </head> <body> <noscript><iframe src="https://web.archive.org/web/20220314153219if_/https://www.googletagmanager.com/ns.html?id=GTM-NBGKMS" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header class="lb-header" lb-header-options="{ 'descendingLogo': true, 'persistentCtas': ['primary', 'secondary'], 'sticky': false }"> <div class="lb-header__row"> <div class="lb-header__row-left lb-header-js-row-left"> <button class="lb-header__menu-button lb-header-js-menu-btn" aria-label="Open navigation"> <span class="lb-header__menu-button-box"> <span class="lb-header__menu-button-stroke"></span> </span> </button> <a class="lb-header__logo-wrapper lb-header-js-logo-wrapper" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/" aria-label="Home page link"> <img class="lb-header__logo lb-header-js-logo" src="https://web.archive.org/web/20220314153219im_/https://kstatic.googleusercontent.com/files/4cfb6414e3736251fcd2b49ab620f55f1d00c78aa2f80c6a733548b727145e53f28261c1dcfd79b79d5fb858cbc909bbc3c4dc33675e8f551497bea7cf248eda" alt="YouTube Ads" border="0"> </a> <a class="lb-button lb-header__jump-to" href="#content"> Jump to content </a> <div class="lb-header__nav-wrapper lb-header-js-nav-wrapper"> <nav class="lb-header__nav lb-header-js-nav"> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/"> Why YouTube </a> </div> <div class="lb-header__nav-item-wrapper"> <span class="lb-header-js-nav-item lb-header__nav-item"> How it works <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/how-it-works/"> How it works </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Channel creation </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/"> Start a channel </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Ad creation </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/"> Create a video ad </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Campaign setup </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/"> Set up a campaign </a> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/audience/"> Find your audience </a> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/budget/"> Decide on a budget </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/how-it-works/measure-your-results/"> Measure your results </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/news-and-inspiration/"> News and inspiration </a> </div> <div class="lb-header__nav-item-wrapper"> <span class="lb-header-js-nav-item lb-header__nav-item"> Resources <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/resources/"> Resources </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Creative </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/resources/creative-resources/"> Creative resources </a> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/resources/creative-directory/"> Creative partners </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/resources/measurement-tools/"> Measurement tools </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Insights </div> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/resources/best-practices/"> Best practices </a> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/resources/success-stories/"> Success stories </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/faqs/"> FAQs </a> </div> </nav> </div> </div> <div class="lb-header__row-right lb-header-js-row-right"> <div class="lb-header__ctas-wrapper lb-header-js-ctas-wrapper"> <a class="lb-button lb-header__cta ytads-js-contact-cta" href="/web/20220314153219/https://www.youtube.com/intl/en_ustel:1-877-763-9810" aria-label="Phone Number:"> <svg class="lb-ctas__btn-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 .99-.63.99-1.18v-3.45c0-.54-.45-.99-.99-.99z"/></svg> <span class="ytads-js-contact-cta-label ytads-tfn-label" data-country-code="US"> 1-877-763-9810 </span> </a> <a class="ytads-js-start-now-cta lb-button lb-button lb-button--filled lb-header__cta" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--youtube-select"> <div class="ytads-hero ytads-hero--delta"> <div class="ytads-hero__inner"> <div class=" lb-margin-bottom-xl"> <img class="ytads-hero__product-logo" src="https://web.archive.org/web/20220314153219im_/https://kstatic.googleusercontent.com/files/7d5ea3cbb8d93b9a46468ac0e5a8886aa0d5e213f52cf784e57d808eed0cd6e473f2ad3b1f2d6b85e6238d99c22debc7fb0650329a5566a557d9409bb6bf7f2c" alt=""> </div> <div class="ytads-hero__content-wrapper"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-s"> <span class="lb-font-headline-3 lb-font-weight-700"> Make the best of YouTube yours. </span> </h1> <div class="ytads-hero__description lb-margin-bottom-s"> <p>Viewers say YouTube has the most extensive video library,¹ which attracts billions of people each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs – each tailored to unique marketing needs.</p> <p>It’s relevancy at scale, which means greater ROI for your business.</p> </div> <a class="ytads-js-start-now-cta lb-button lb-button--outline lb-margin-bottom-xl" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </div> <div class="ytads-hero__media-wrapper"> <div class="ytads-hero__media"> <div class="lb-js-video-iframe ytads-hero__media-video" lb-auto-init="LBPlayer" lb-video-id="KXPYhskx-0M" lb-options="{ "playerVars": { "showinfo": "0", "rel": "0" } }"> </div> </div> </div> </div> </div> </div> <div class="ytads-main__inner ytads-youtube-select"> <section class="ytads-section ytads-stats"> <div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 2<span class="lb-font-weight-300">B</span> </span> </div> <div> <p>people globally watch YouTube every month<sup>2</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <div class="ytads-stats__icon-spacer"><span class="lb-font-weight-700 ytads-stat"> 0 </span></div> <img class="ytads-stats__icon" src="https://web.archive.org/web/20220314153219im_/https://kstatic.googleusercontent.com/files/e7da5d5906323accf2dc8d5988142f673c1670c4fd3aca9e9bbbb2412ebbd853acd5ca57a0b3bbdcb2454d061282efb166628fc78dcb08d20d0f51cdf0f8e4db" role="presentation"> </div> <div> <p>YouTube reaches more 18-49 year olds than all linear TV networks combined in the US<sup>3</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> <span class="lb-font-weight-300">#</span>1 </span> </div> <div> <p>YouTube has the highest reach and viewing hours among ad-supported streaming services in the US<sup>4</sup></p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-youtube-select__relevant-content"> <h2 class="ytads-section__headline ytads-youtube-select__relevant-content-headline"> <span class="lb-font-headline-3 lb-font-weight-700"> Tap into the most relevant content for your brand </span> </h2> <div class="ytads-media"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/dYWHY6puEie8cvnzTZBjQIWa56JpdDrHgIeeyWwpw0rvfbGhIB6VfXHTxonq1IEM6auoAjsx2Qo_1xofncXTZWDUi_NPFSLyPoFo=s1024);"> </div> <div class="ytads-media__content"> <div> <h3>Lineups</h3> <p>Access content categories like Entertainment & Pop Culture, Food & Recipes, or Music across devices and apps, including <a href="https://web.archive.org/web/20220314153219/https://www.youtube.com/">YouTube</a>, <a href="https://web.archive.org/web/20220314153219/https://www.youtube.com/kids">YouTube Kids</a>, <a href="https://web.archive.org/web/20220314153219/https://music.youtube.com/">YouTube Music</a>, <a href="https://web.archive.org/web/20220314153219/https://tv.youtube.com/">YouTube TV</a><sup>†</sup>, and more.</p> <h3>Programs</h3> <p>Amplify your message during key moments with sports and music sponsorships and <a href="https://web.archive.org/web/20220314153219/https://www.youtube.com/youtubeoriginals">YouTube Originals</a>.</p> <h3>Custom</h3> <p>Looking for a specific mix to support your brand? Your Google Ads specialist can help create a custom plan.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-youtube-select__popular-categories"> <div class="ytads-section__headline"> <h2> <span class="lb-font-headline-3 lb-font-weight-700"> Explore YouTube Select’s most popular categories </span> </h2> <p>Top creators are continually giving eager fans new, exciting content. Take a look at some of the biggest hits right now.</p> <p><strong>SEE TOP PLAYLISTS</strong></p> </div> <script src="https://web.archive.org/web/20220314153219js_/https://www.gstatic.com/external_hosted/mustache/mustache.js"></script> <script id="viewCount" type="x-tmpl-mustache"> [[#items]] <div> <img width="30" src="https://web.archive.org/web/20220314153219/https://www.youtube.com/yts/img/favicon_48-vflVjB_Qk.png" alt="YouTube logo"> / [[snippet.title]] </div> <p class="lb-margin-top-xxs lb-margin-bottom-xxs lb-font-body lb-font-color-grey5"> [[statistics.subscriberCount]] subscribers </p> [[/items]] </script> <div class="ytads-playlist-carousel"> <div class="ytads-carousel ytads-carousel--loading lb-glue-carousel-container" lb-auto-init="LazyCarousel" lb-options="{'center': false, 'expand': 24, 'group': true}"> <div class="glue-carousel glue-carousel--tile"> <div class="glue-carousel__wrap"> <ul class="glue-carousel__list ytads-carousel__slide-list"> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7VSUdUp5RRH5jKtxXUeBdom" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Entertainment & Pop Culture </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/Fh75Ff7tLBsdvEBezJbY_wIZNi-N4nbri4OzGHuUAQsRas_sesehCs3bS6AUkzI6753xr9oGpjymnJmEDJ1jsUJYGNYYQoIy-corzkTPZEnnZx47u7Pi=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UCX6OQ3DkcsbYNE6H8uQQuVA", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7WAwxfdi2NtRs9meGmlsoLX" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Music </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/5NO7AkS2TI3WpstUzCD7jqXdQczOUEMnQzfjxRltWqmYuV5LeYZNwLHHuB1b9JQ0KUhUJZoSKwOiojFAJu0M0vTztNAXVhuY0B8oEQ=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UC-J-KZfRV8c13fOCkhXdLiQ", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7WiO2s8_T_z9HoPg5o1XLX7" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Sports </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/Xc10Xn42qS91LqgLgZXvftpnsauue7tXUqgizxVXrcR66MEVHb76m9oR7zpkLePwS9E-ZYolJgY_V_0Xzw97VGp9QdiEmOQ3l9Opdgz1CD2T5SOoww=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UCoLrcjPV5PbUrUyXq5mjc_A", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7XrWNS0F8cRNxnV2wBSRw3e" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Food & Recipes </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/3rDMZawaPMBRbwnudKveR-LUF0pzbmWPTHqI032Q4LowoNzVN5IpKl77piToaIR-FPGtI7wGn1y3Itnwr24YTjdcyPhZSwU1eyC03w=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UCIEv3lZ_tNXHzL3ox-_uUGQ", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7V4d1XP5bwcFXu6GGSEQOWZ" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Comedy </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/PzAG1YTvAZjTgvLmzyoW5k64fn0kMyCop_7AeFabrkKkYDU70TiAE0QrbO_uGywQMsSQyk0HninKJ5tigahgnAZ508gDYetuBB4GUfwIh8KTG9LC0cRU=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UCfm4y4rHF5HGrSr-qbvOwOg", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7WBthJXJ2Kvddzp9So9aVE1" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Spanish Language </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/MBqwS_9pottCs9c0HZP5zsZBl0UnFTNsKeJr7KFcBF4d67Ek2cPC6WHIBN5kdlsdbIdcma2FSwbGCaGgmNKFmE-D4FS6th2UWTA2uA=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UCYTPYsuIRSu7o9xmeB_L4_g", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7Vg8a1_em_oYGbpRlZ7hfHk" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Technology </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/2blnYp52VgnMynhUD7AdAAf-k5ztM7BFgEe1N2dCxZaHw-I7UxGVa-r8jf-idgTYKt7G8PZSSLcGIjC5iaYNiiQlwAzk6NmHH4nNmcsmZHluBjpotfk=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UCBJycsmduvYEL83R_U4JriQ", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UMJ5iZ7PVNndARaErNJhu4" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Gaming </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/iSzDroDp2dN6SsFK_pED2i15DUdqmihDIyG8PCN7SxsMCo703xlgvFSqEPxUUmtYhMHDEM3P8v1TIiavnaCjegq0qy7v_6z0qEWd92IROiJhn3uQqIE=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UC7_YxT-KID8kRbqZo7MyscQ", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> <li class="glue-carousel__item ytads-carousel__slide"><a class="ytads-playlist-tile" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7Ve7FQJeEJoCCxyEyb6UELn" target="_blank" rel="nofollow noreferrer"> <h3 class="lb-margin-bottom-xxs"> <span class="lb-font-subhead-3 lb-font-weight-700 lb-font--no-crop"> Science & Education </span> </h3> <div class="lb-margin-bottom-xxs ytads-playlist-tile__play-button"> <span class="lb-font-eyebrow lb-font-weight-400 lb-font--no-crop"> Play all </span> </div> <div class="ytads-playlist-tile__poster" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/Qjb6evutQ6soTosF69LZNU4pXeU7P1gfpvHscRO-3gatD9Ck_EW3PyKBXG2D-RMKg3DSSvv4T0AyQRHsa7P3CJzesSyHMDci22FwBMVKJaN2VHn78GU=s600);"> </div> <div class="lb-margin-top-xxs ytads-playlist-tile__footer ytads-js-yt-api-render" lb-auto-init="PlaylistTile" lb-options="{ "params": { "part": "snippet,statistics", "id": "UC7DdEm33SyaTDtWYGO2CwdA", "maxResults": "1" }, "render": "viewCount" }"> </div> </a></li> </ul> <div class="glue-carousel__paginate glue-pagination-previous ytads-carousel__paginate"> <button type="button" class="glue-pagination__button " data-glue-pagination-previous data-glue-pagination-update-model="false" title="Previous"> <div class="glue-carousel__paginate-wrap"> <div class="glue-carousel__arrow glue-carousel__arrow--left"></div> </div> </button> </div> <div class="glue-carousel__paginate glue-pagination-next ytads-carousel__paginate"> <button type="button" class="glue-pagination__button " data-glue-pagination-next data-glue-pagination-update-model="false" title="Next"> <div class="glue-carousel__paginate-wrap"> <div class="glue-carousel__arrow glue-carousel__arrow--right"></div> </div> </button> </div> </div> </div> </div></div> </section> <section class="ytads-section ytads-section--full-bleed"> <div class="ytads-youtube-select__results-content"> <h2 class="ytads-section__headline"> <span class="lb-font-headline-3 lb-font-weight-700"> Drive results across the customer journey </span> </h2> </div> <div class="ytads-stats"> <div class="ytads-stats__inner"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 13<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>YouTube Select lineups drove an average awareness lift of 13% in 2019<sup>5</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 9<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>YouTube Select lineups drove an average purchase intent lift of 9% in 2019<sup>6</sup></p> </div> </div> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 73<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>YouTube Select lineups had greater ROI than TV in 73% of MMMs that measured YouTube Select lineups, Other Digital, and TV in 2016-2018<sup>7</sup></p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-youtube-select__tools"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(https://web.archive.org/web/20220314153219im_/https://lh3.googleusercontent.com/xvt0UGsmJxRqPYFuQOIeTTXMuRphF-ZSTyGMBP3cnz3ooiT6DOWzeAkX8aIqOkaSJ92MSKZLk-vTWSzX2a23EOuw9ZdBc8L1opFzf_M=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop"> Choose the right tools to build your campaign </span> </h2> <div> <p>Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs and YouTube TV. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand.</p> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-youtube-select__controls"> <div class="ytads-media"> <div class="ytads-media__inner ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media"> <div class="ytads-stats"> <div class="ytads-stats__inner ytads-stats__inner--center"> <div class="ytads-stats__stat"> <div class="ytads-stats__value"> <span class="lb-font-weight-700 ytads-stat"> 99<span class="lb-font-weight-300">%</span> </span> </div> <div> <p>success rate on brand safety in third-party beta tests with IAS and DoubleVerify<sup>8</sup></p> </div> </div> </div> </div> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs lb-margin-bottom-xs"> <span class="lb-font-headline-3 lb-font-weight-700"> Brand suitability controls </span> </h2> <div> <p>With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-get-started"> <div class="lb-margin-bottom-m"> <img class="ytads-get-started__product-logo" src="https://web.archive.org/web/20220314153219im_/https://kstatic.googleusercontent.com/files/7d5ea3cbb8d93b9a46468ac0e5a8886aa0d5e213f52cf784e57d808eed0cd6e473f2ad3b1f2d6b85e6238d99c22debc7fb0650329a5566a557d9409bb6bf7f2c" alt=""> </div> <div class="ytads-get-started__content"> <h2 class="lb-margin-bottom-s"> <span class="lb-font-headline-3 lb-font-weight-700"> Get started today </span> </h2> <div class="lb-margin-bottom-s"> <span class="lb-font-subhead-2"> YouTube Select offerings vary by region. Connect with your Google sales team to learn what’s available for your business. </span> </div> </div> <a class="ytads-js-start-now-cta lb-button lb-button--outline" href="/web/20220314153219/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </section> <section class="ytads-section ytads-section--footnote"> <p><sup>†</sup> YouTube TV is currently available to US customers only. </p> <p><sup>1</sup> Google/Talkshoppe, US, whyVideo study, n=2000 18-64 Genpop video users, Feb 2020.</p> <p><sup>2</sup> YouTube data, Global, Mar 2019.</p> <p><sup>3</sup> Custom Nielsen study commissioned by Google. Desktop, mobile and TV fusion. TV measurement of Total TV. Reach among persons 18-49 (Live + 7, one minute qualifier), television only, September 2-29, 2019. Results among US TV Households.</p> <p><sup>4</sup> ComScore OTT Intelligence, Oct 2019, US.</p> <p><sup>5,6</sup> YouTube Select Brand Lift (formerly Google Preferred lineups), 2019, Global.</p> <p><sup>7</sup> Commissioned Nielsen MMM Meta-Analysis, 2016-2018. Base: a list of studies selected and compiled by Nielsen, consisting of all available CPG studies completed in 2016-2018 that contain YouTube Select Lineups (formerly Google Preferred), Other Digital, and TV results. This list includes 45 studies for US Brands across all CPG categories. ROI is “Retail ROI,” defined as total incremental sales divided by total media spend. Incremental offline retail sales measured for TV represents average across all TV broadcasters.</p> <p><sup>8</sup> DoubleVerify and IAS Testing, Global, Jun 2018.</p> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 22.5 11.178 2 22.5 2z"/><path d="M29.208 17.143l-1.35-1.351-5.358 5.357-5.357-5.357-1.351 1.35 5.357 5.358-5.357 5.357 1.35 1.351 5.358-5.357 5.357 5.357 1.351-1.35-5.357-5.358z"/></g></svg> </button> </div> <div class="ytads-video-modal__iframe-wrapper"> <div class="lb-js-video-iframe ytads-video-modal__player" lb-auto-init="LBPlayer" lb-options="{ "playerVars": { "showinfo": "0", "rel": "0" }, "name": "modal-player", "uid": "video-modal-player" }"> </div> </div> </div> </aside> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-footer__social-headline"> Connect </h3> <a class="lb-footer__social-link" href="https://web.archive.org/web/20220314153219/https://twitter.com/YouTube" target="_blank" rel="noreferrer nofollow" aria-label="Twitter" title="Twitter"> <svg viewbox="0 0 20 18" xmlns="http://www.w3.org/2000/svg"><path d="M20 2.745a8.121 8.121 0 0 1-2.357.655 4.158 4.158 0 0 0 1.804-2.3 8.153 8.153 0 0 1-2.605 1.01A4.074 4.074 0 0 0 13.847.796c-2.266 0-4.104 1.86-4.104 4.155 0 .326.037.643.107.947-3.41-.173-6.434-1.828-8.458-4.341a4.176 4.176 0 0 0-.555 2.089c0 1.441.724 2.713 1.825 3.458a4.048 4.048 0 0 1-1.858-.52v.053c0 2.013 1.414 3.693 3.29 4.074a4.063 4.063 0 0 1-1.852.071c.522 1.651 2.037 2.853 3.833 2.886A8.168 8.168 0 0 1 0 15.39a11.509 11.509 0 0 0 6.29 1.867c7.547 0 11.674-6.332 11.674-11.823 0-.18-.004-.36-.012-.538A8.399 8.399 0 0 0 20 2.746" fill-rule="evenodd"/></svg> </a> <a class="lb-footer__social-link" href="https://web.archive.org/web/20220314153219/https://www.instagram.com/youtube/" target="_blank" rel="noreferrer nofollow" aria-label="Instagram" title="Instagram"> <svg viewbox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"><path d="M9 1.622c2.403 0 2.688.009 3.637.052.877.04 1.354.187 1.67.31.421.163.72.358 1.036.673.315.315.51.615.673 1.035.123.317.27.794.31 1.671.043.95.052 1.234.052 3.637s-.009 2.688-.052 3.637c-.04.877-.187 1.354-.31 1.671-.163.42-.358.72-.673 1.035-.315.315-.615.51-1.035.673-.317.123-.794.27-1.671.31-.95.043-1.234.052-3.637.052s-2.688-.009-3.637-.052c-.877-.04-1.354-.187-1.67-.31a2.788 2.788 0 0 1-1.036-.673 2.788 2.788 0 0 1-.673-1.035c-.123-.317-.27-.794-.31-1.671-.043-.95-.052-1.234-.052-3.637s.009-2.688.052-3.637c.04-.877.187-1.354.31-1.67.163-.421.358-.72.673-1.036.315-.315.615-.51 1.035-.673.317-.123.794-.27 1.671-.31.95-.043 1.234-.052 3.637-.052zM9 0C6.556 0 6.25.01 5.29.054 4.33.098 3.676.25 3.104.473A4.412 4.412 0 0 0 1.51 1.51c-.5.5-.809 1.002-1.039 1.594C.25 3.677.098 4.33.054 5.289.01 6.25 0 6.556 0 9s.01 2.75.054 3.71c.044.959.196 1.613.418 2.185.23.592.538 1.094 1.039 1.594.5.5 1.002.809 1.594 1.039.572.222 1.226.374 2.184.418C6.25 17.99 6.556 18 9 18s2.75-.01 3.71-.054c.959-.044 1.613-.196 2.185-.418a4.412 4.412 0 0 0 1.594-1.039c.5-.5.808-1.002 1.038-1.594.223-.572.375-1.226.419-2.184C17.99 11.75 18 11.444 18 9s-.01-2.75-.054-3.71c-.044-.959-.196-1.613-.419-2.185A4.412 4.412 0 0 0 16.49 1.51c-.5-.5-1.002-.808-1.594-1.038C14.323.25 13.67.098 12.711.054 11.75.01 11.444 0 9 0zm0 4.378a4.622 4.622 0 1 0 0 9.244 4.622 4.622 0 0 0 0-9.244zM9 12a3 3 0 1 1 0-6 3 3 0 0 1 0 6zm5.884-7.804a1.08 1.08 0 1 1-2.16 0 1.08 1.08 0 0 1 2.16 0z" fill-rule="nonzero"/></svg> </a> <a class="lb-footer__social-link" href="https://web.archive.org/web/20220314153219/https://www.facebook.com/youtube/?ref=br_r" target="_blank" rel="noreferrer nofollow" aria-label="Facebook" title="Facebook"> <svg viewbox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M13.524 19.608v-7.59h2.547l.382-2.958h-2.93V7.17c0-.856.238-1.44 1.467-1.44h1.566V3.084c-.271-.036-1.2-.117-2.282-.117-2.259 0-3.805 1.379-3.805 3.91V9.06H7.915v2.958h2.554v7.59H1.082A1.082 1.082 0 0 1 0 18.526V1.082C0 .484.484 0 1.082 0h17.444c.597 0 1.082.484 1.082 1.082v17.444c0 .597-.485 1.082-1.082 1.082h-5.002z" fill-rule="evenodd"/></svg> </a> </section> <section class="lb-footer__section lb-footer__standard"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--about-youtube" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> About YouTube </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/trends/"> YouTube Culture & Trends </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--products" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-2" id="id-panel-header-2"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Products </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/ads/"> YouTube Advertising </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-creators" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-4" id="id-panel-header-4"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For Creators </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 4}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--our-commitments" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-5" id="id-panel-header-5"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Our Commitments </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-5" role="region" aria-labelledby="id-panel-header-5"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://socialimpact.youtube.com/"> Social Impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/trends/"> YouTube Culture & Trends </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://vr.youtube.com/"> YouTube VR </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Our Commitments"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220314153219/https://socialimpact.youtube.com/"> Social Impact </a> </nav> </div> </section> <section class="lb-footer__section lb-footer__minimal"> <div class="lb-footer__minimal-logo-links"> <div class="lb-footer__logo"> <a href="https://web.archive.org/web/20220314153219/https://www.youtube.com/" aria-label="YouTube"> <svg width="108" height="24" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><path id="a" d="M0 .268H34.46V24H0z"/></defs><g fill-rule="evenodd"><path d="M0 0h108v24H0z" fill="none"/><path d="M41.792 23.024v-6.552L38.024 2.864h3.288l1.32 6.168c.312 1.416.6 2.928.744 3.888h.096c.144-.96.456-2.496.744-3.864l1.368-6.192h3.288l-3.816 13.608v6.552h-3.264zm10.84.216c-3.504 0-4.584-1.944-4.584-6.528v-2.136C48.048 9.824 49.44 8 52.704 8s4.512 1.896 4.512 6.576v2.136c0 4.632-1.176 6.528-4.584 6.528zm0-2.256c.96 0 1.248-.96 1.248-3.072v-4.584c0-2.016-.288-3.048-1.248-3.048-.936 0-1.224 1.032-1.224 3.048v4.584c0 2.112.288 3.072 1.224 3.072zm12.04-12.696h3.312V23h-2.592l-.288-1.8h-.072c-.744 1.44-1.824 2.04-3.168 2.04-1.968 0-2.856-1.248-2.856-3.96V8.288h3.312v10.8c0 1.296.264 1.824.936 1.824.576 0 1.152-.384 1.416-.936V8.288zM77.12 2.864v2.664h-3.288V23h-3.24V5.528h-3.288V2.864h9.816zm5.008 5.424h3.312V23h-2.592l-.288-1.8h-.072c-.744 1.44-1.824 2.04-3.168 2.04-1.968 0-2.856-1.248-2.856-3.96V8.288h3.312v10.8c0 1.296.264 1.824.936 1.824.576 0 1.152-.384 1.416-.936V8.288zM93.784 8c2.328 0 3.12 1.656 3.12 6.504v2.328c0 4.392-1.032 6.384-3.264 6.384-1.224 0-2.328-.6-2.856-1.608h-.072L90.376 23H87.64V2.12h3.192v4.224c0 1.104.024 2.208-.072 3.528h.096C91.408 8.768 92.536 8 93.784 8zm-.216 8.64v-1.896c0-3.408-.288-4.392-1.272-4.392-.624 0-1.224.552-1.464 1.368v8.352c.288.528.792.768 1.32.768 1.056 0 1.416-1.008 1.416-4.2zm13.768.12h-5.544v.744c0 2.592.144 3.48 1.248 3.48 1.056 0 1.296-.816 1.32-2.496l2.856.168c.216 3.168-1.44 4.584-4.248 4.584-3.408 0-4.416-2.232-4.416-6.288v-2.568c0-4.272 1.128-6.36 4.512-6.36 3.408 0 4.272 1.776 4.272 6.216v2.52zm-4.344-6.504c-1.032 0-1.2.792-1.2 3.48v1.056h2.424v-1.056c0-2.712-.192-3.48-1.224-3.48z" fill-rule="nonzero"/><mask id="b" fill="#fff"><use xlink:href="/web/20220314153219im_/https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/#a"/></mask><path d="M33.739 3.974c.72 2.644.72 8.16.72 8.16s0 5.516-.72 8.16a4.282 4.282 0 0 1-3.047 2.998C28.005 24 17.229 24 17.229 24s-10.775 0-13.462-.708A4.282 4.282 0 0 1 .72 20.294C0 17.65 0 12.134 0 12.134s0-5.516.72-8.16A4.281 4.281 0 0 1 3.767.977C6.454.268 17.229.268 17.229.268s10.776 0 13.463.709a4.281 4.281 0 0 1 3.047 2.997zM13.783 17.22l8.953-5.086-8.953-5.085v10.17z" mask="url(#b)"/></g></svg> </a> </div> <nav class="lb-footer__minimal-links"> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/about/policies/"> Policies & Safety </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/about/copyright/"> Copyright </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/about/brand-resources/"> Brand Guidelines </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20220314153219/https://www.google.com/policies/privacy/"> Privacy </a> <a class="lb-font-footnote lb-font--no-crop lb-footer__minimal-link" href="https://web.archive.org/web/20220314153219/https://www.youtube.com/t/terms"> Terms </a> </nav> </div> <div class="lb-footer__minimal-help-langs"> <div class="lb-footer__help"> <a class="lb-font-footnote" href="https://web.archive.org/web/20220314153219/https://support.google.com/youtube/#topic=9257498"> <svg viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm1 17h-2v-2h2v2zm2.07-7.75l-.9.92C13.45 12.9 13 13.5 13 15h-2v-.5c0-1.1.45-2.1 1.17-2.83l1.24-1.26c.37-.36.59-.86.59-1.41 0-1.1-.9-2-2-2s-2 .9-2 2H8c0-2.21 1.79-4 4-4s4 1.79 4 4c0 .88-.36 1.68-.93 2.25z"/></svg> Help </a> </div> <div class="lb-footer__langs"> <select class="lb-font-footnote lb-footer__language-select lb-js-footer-language-select" aria-label="Select language"> <option value="/intl/ALL_br/ads/how-it-works/set-up-a-campaign/youtube-select/"> português (Brasil) </option> <option value="/intl/ALL_ca/ads/how-it-works/set-up-a-campaign/youtube-select/"> English (Canada) </option> <option value="/intl/ALL_de/ads/how-it-works/set-up-a-campaign/youtube-select/"> Deutsch (Deutschland) </option> <option value="/intl/ALL_fr/ads/how-it-works/set-up-a-campaign/youtube-select/"> français (France) </option> <option value="/intl/ALL_id/ads/how-it-works/set-up-a-campaign/youtube-select/"> Bahasa Indonesia (Bahasa Indonesia) </option> <option value="/intl/ALL_in/ads/how-it-works/set-up-a-campaign/youtube-select/"> English (India) </option> <option value="/intl/ALL_jp/ads/how-it-works/set-up-a-campaign/youtube-select/"> 日本語 (日本) </option> <option value="/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/youtube-select/"> English (Singapore) </option> <option value="/intl/en_id/ads/how-it-works/set-up-a-campaign/youtube-select/"> English (Bahasa Indonesia) </option> <option value="/intl/en_us/ads/how-it-works/set-up-a-campaign/youtube-select/" selected> English (United States) </option> <option value="/intl/es_us/ads/how-it-works/set-up-a-campaign/youtube-select/"> español (Estados Unidos) </option> <option value="/intl/fr_ca/ads/how-it-works/set-up-a-campaign/youtube-select/"> français (Canada) </option> </select> </div> </div> </section> </div> </footer> <section class="lb-footer__section lb-footer__terms lb-hide"> <h4>Terms and conditions for this offer:</h4> <p><strong>In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.</strong></p> <ol> <li>Offer available to customers with a billing address in the United States only. One promotional code per advertiser.</li> <li>To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.</li> <li>To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.</li> <li>Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.</li> <li>Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.</li> <li>You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.</li> <li>Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.</li> </ol> <p><a class="lb-button" href="https://web.archive.org/web/20220314153219/http://www.google.com/ads/coupons/terms.html" rel="noreferrer noopener" target="_blank"> Full terms and conditions can be found here </a></p> </section> <script src="https://web.archive.org/web/20220314153219js_/https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js"></script> <script src="/web/20220314153219js_/https://www.youtube.com/ads/static/compiled/globals.min.js?cache=b16ba00"></script> <script src="/web/20220314153219js_/https://www.youtube.com/ads/static/compiled/index.min.js?cache=1ec1205"></script> </body> </html>

CINXE.COM

YouTube Select: Make the best of YouTube yours - YouTube Advertising