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Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Huhtamaki Launches a New Approach to Improve Recycling Habits</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/amyduong'>Amy Duong — May 23, 2019</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.packaging-gateway.com/news/huhtamaki-unveils-initiative-enhance-cup-recycling-uk/' class='ctsa__ref' rel='nofollow noreferrer'>packaging-gateway</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='Solving global warming takes more than just trees Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-more-than-trees-icon8.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>Solving global warming takes more than just trees</div> </a></div> <p class='cts__p'>Huhtamaki is an expert in food packaging based in Finland and it recently unveiled a new approach of encouraging proper recycling habits through paper cup prints. The brand designed a new selection of specialty cups including paper vending cups and single wall hot cups. </p><p class='cts__p'>These will feature a special message that reads "please recycle this cup" to give direct instructions to consumers. It will also incorporate a special QR code for customers to scan using their phones that leads directly to a webpage that contains a series of information about cup recycling areas and schemes spanning across the UK. This website is also an approach of bridging closer connectivity between the brand and its consumers. </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/envirosense-initiative' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Packaging Options Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/413/413372/413372_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Packaging Options </div> </div> </a><a href='/innovation/coffee-cup-recycling' class='cts__art'> <div class='cts__artImgCont'> <img alt='Waste-Reducing Coffee 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