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Oracle Marketing is an AI-powered, complete marketing suite that enables marketers to unify customer data from all sources and activate personalized, multichannel campaigns through an easy-to-use interface. Nurture and engage highly targeted audiences, generate conversation-ready opportunities for sellers, and build lasting customer relationships.</p> <div class="obttns"> <div><a href="/be/cx/marketing/demo-form/" rel="lightbox" data-trackas="rh03-lightbox" data-width="640" title="Request a Demo Oracle Cloud CX Marketing" data-lbl="lightbox-open-request-demo-oracle-cx-marketing">Request a demo</a></div> <div class="obttn1"><a class="ochat" data-lbl="chat" href="#chat" role="button">Chat with Oracle sales</a></div> </div> </div> <div class="rh03vid clickvideo">   <div class="ytembed ytvideo ytthumbnail" data-ytid="p95HbtqiQgc" data-share="none" data-autoplay="1" aria-label="Marketing with Oracle" title="Deliver personalized campaigns—meet expectations with Oracle Marketing"><img src="/a/ocom/img/rh03-cx-marketing-thumbnail.jpg" alt=""></div> </div> </div> </div> <div class="rh03customstrip" data-bgimg="/asset/web/i/rw-strip-plum.gif"></div>  </div> </section>       <section class="rc59 rc59v6" data-trackas="rc59" data-ocomid="rc59" data-a11y="true">  <div class="rc59w1 cwidth"> <ul class="rc59w2"> <li class="rc59w3"> <img class="rc59img" data-src="/a/ocom/img/rc59alt-cx-crowd-twist-webinar.jpg" alt="" /> <strong><a href="https://go.oracle.com/LP=144495?elqCampaignId=566324" data-cxdtrack=":ow:o:h:po:::OracleMkgtPge" data-adbtrack="WWMK240701P00018:ow:o:h:po:::OracleMkgtPge" data-lbl="oracle-crowdtwist-webinar-lnk" target="_blank">Win Hearts and Wallets with Oracle CrowdTwist</a></strong> <p>Discover how engagement-based loyalty transforms customers into passionate fans.</p> <div class="obttns"> <div class="obttn2"> <a href="https://go.oracle.com/LP=144495?elqCampaignId=566324" data-cxdtrack=":ow:o:h:po:::OracleMkgtPge" data-adbtrack="WWMK240701P00018:ow:o:h:po:::OracleMkgtPge" data-lbl="oracle-crowdtwist-webinar-ctabttn" target="_blank">On-Demand Webinar</a> </div> </div> </li> <li class="rc59w3"> <img class="rc59img" data-src="/a/ocom/img/rc59v5-cx-eloqua-demo.jpg" alt="" /> <strong><a href="https://go.oracle.com/LP=143534?elqCampaignId=561963" data-cxdtrack=":ow:o:p:po:::ORCLMKGPG&intcmp=WWMK240618P00104" data-adbtrack=":ow:o:p:po:::ORCLMKGPG&intcmp=WWMK240618P00104" data-lbl="unity-cdp-webinar-register-now-lnk" target="_blank">Demo webinar: Engage B2B buyers with Eloqua Marketing Automation</a></strong> <p>Discover how Eloqua and its newest AI features can help you transform your marketing efforts.</p> <div class="obttns"> <div class="obttn2"> <a href="https://go.oracle.com/LP=143534?elqCampaignId=561963" data-cxdtrack=":ow:o:p:po:::ORCLMKGPG&intcmp=WWMK240618P00104" data-adbtrack=":ow:o:p:po:::ORCLMKGPG&intcmp=WWMK240618P00104" data-lbl="unity-cdp-webinar-register-now-ctabttn" target="_blank">On-Demand Webinar</a> </div> </div> </li> <li class="rc59w3"> <img class="rc59img" data-src="/a/ocom/img/rc59v5-cx-cmo-ebook.jpg" alt="" /> <strong><a href="/be/applications/cmo-ebook-form/" rel="lightbox" data-width="640" data-trackas="rc59-lightbox" role="button" title="Access the CMO guide" data-lbl="cmo-guide-lnk">CMO’s blueprint to revenue acceleration</a></strong> <p>Learn the top 5 strategies for growing revenue and customer loyalty.</p> <div class="obttns"> <div class="obttn2"> <a href="/be/applications/cmo-ebook-form/" rel="lightbox" data-width="640" data-trackas="rc59-lightbox" role="button" title="Access the CMO guide" data-lbl="cmo-guide-ctabttn">Access the guide</a> </div> </div> </li> <li class="rc59w3"> <img class="rc59img" data-src="/a/ocom/img/rc59v5-cx-unified-marketing-and-sales.jpg" alt="" /> <strong><a href="https://go.oracle.com/LP=140550?elqCampaignId=529614" data-cxdtrack=":ow:evp:cpo::::Cx" data-adbtrack="WWMK231127P00017:ow:evp:cpo::::Cx" data-lbl="cx-webinars-lnk" target="_blank">Marketing and sales unification</a></strong> <p>Check out our on-demand webinars to prepare for the future of marketing.</p> <div class="obttns"> <div class="obttn2"> <a href="https://go.oracle.com/LP=140550?elqCampaignId=529614" data-cxdtrack=":ow:evp:cpo::::Cx" data-adbtrack="WWMK231127P00017:ow:evp:cpo::::Cx" data-lbl="cx-webinars-ctabttn" target="_blank">Explore our webinars</a> </div> </div> </li> </ul> </div> </section>      <section class="rc30 rc30v1 cpad rw-neutral-30bg rw-pattern-theme1w rw-pattern-8p" data-trackas="rc30" data-ocomid="rc30" data-a11y="true"> <div class="rc30w1 cwidth"> <h2 class="rwaccent">Explore Oracle Marketing</h2> <div class="rc30w2"> <form class="oform rc30mobnav"> <span class="oform-w1"> <span class="oselect"> <select name="f4"> <option value="#unity">Unity Customer Data Platform</option> <option value="#eloqua">Eloqua Marketing Automation</option> <option value="#responsys">Responsys Campaign Management</option> <option value="#crowdtwist">CrowdTwist Loyalty and Engagement</option> </select> </span> </span> </form> </div> <div class="rc30w3"> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="unity"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Know your customers, predict their needs, and activate across channels</h4> <p>Oracle Unity Customer Data Platform turns customer data silos into actionable, trusted customer profiles to produce business outcomes such as improved customer acquisition, engagement, and loyalty.</p> <div class="rc30cta"> <div class="obttns"> <div><a href="/be/cx/customer-data-platform/" data-lbl="learnmore-cdp">Explore Unity Customer Data Platform</a></div> <div class="obttn1"><a href="https://www.oracle.com/webfolder/s/quicktours/cx-unity/index.html" data-lbl="trydemo-me" class="icn-touchdevice">Take a Unity CDP product tour</a></div> </div> </div> <h5>Features</h5> <ul class="odlist"> <li>Comprehensive customer intelligence from front- and back-office sources</li> <li>Unified account and customer profiles</li> <li>Enterprise-level scale and performance</li> <li>Advanced audience segmentation</li> <li>Ready-to-run AI/ML models and advanced analytics</li> <li>B2B, B2C, and industry-specific data models</li> <li>Journey orchestration</li> <li>Real-time personalization</li> </ul> </div> </div> </div> <div class="col-item rw-neutral-00bg"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30-marketing-unity.png" alt=""><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="eloqua"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Orchestrate personalized engagements for buying groups</h4> <p>Design and execute account-centered, multichannel campaigns across various online and offline channels and throughout each buyer journey stage.</p> <div class="rc30cta"> <div class="obttns"> <div><a href="/be/cx/marketing/automation/" data-lbl="ema-ctabttn">Explore Eloqua Marketing Automation</a></div> <div class="obttn1"><a href="/be/cx/marketing/automation/#tour" data-lbl="eloqua-tour-ctabttn">Take an Eloqua product tour</a></div> </div> </div> <h5>Features</h5> <ul class="odlist"> <li>Cross-channel campaign orchestration</li> <li>Email and SMS marketing</li> <li>Targeting and segmentation</li> <li>Lead and account scoring</li> <li>Account-based marketing</li> <li>Content and asset management</li> <li>Built-in AI and advanced analytics</li> <li>Measurement and reporting</li> </ul> </div> </div> </div> <div class="col-item rw-neutral-00bg"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30-marketing-eloqua.png" alt=""><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="responsys"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Engage and convert through real-time personalization at scale</h4> <p>Build contextually relevant, multichannel marketing campaigns tailored to individual customer interests and preferences at scale.</p> <div class="rc30cta"> <div class="obttns"> <div><a href="/be/cx/marketing/campaign-management/" data-lbl="responsys-ctabttn">Explore Responsys Campaign Management</a></div> <div class="obttn1"><a href="/be/cx/marketing/campaign-management/#tour" data-lbl="responsys-tour-ctabttn">Take a Responsys product tour</a></div> </div> </div> <h5>Features</h5> <ul class="odlist"> <li>Personalized journey orchestration</li> <li>Multichannel campaign execution</li> <li>Email and mobile marketing</li> <li>Segmentation and targeting</li> <li>Testing and optimization</li> <li>Advanced intelligence and analytics</li> </ul> </div> </div> </div> <div class="col-item rw-neutral-00bg"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30-marketing-responsys.png" alt=""><br /></div> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane-bleed rw-neutral-00bg" id="crowdtwist"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>Build meaningful relationships beyond the point of transaction</h4> <p>Deepen customer relationships, improve customer retention, and increase profitability through loyalty and reward systems.</p> <div class="rc30cta"> <div class="obttns"> <div><a href="/be/cx/marketing/customer-loyalty/" data-lbl="CrowdTwist-ctabttn">Explore CrowdTwist Loyalty and Engagement</a></div> <div class="obttn1"><a href="/be/cx/marketing/customer-loyalty/#tour" data-lbl="CrowdTwist-tour-ctabttn">Take a CrowdTwist product tour</a></div> </div> </div> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="/be/food-beverage/marketing/" data-lbl="rb-xlnk">Learn about Oracle Restaurants marketing solutions</a></li> <li class="icn-chevronright"><a href="/be/retail/marketing/" data-lbl="retail-xlnk">Learn about Oracle Retail marketing solutions</a></li> </ul> <h5>Features</h5> <ul class="odlist"> <li>Omnichannel customer loyalty</li> <li>Customized program design</li> <li>Rewards management</li> <li>Reporting and analytics</li> <li>Integration with Oracle Marketing for segmentation and personalization</li> <li>Integration with Oracle industry solutions</li> </ul> </div> </div> </div> <div class="col-item rw-neutral-00bg"> <div class="col-item-w1 rc30w11"> <div data-bgimg="/a/ocom/img/rc30-marketing-crowdtwist.png" alt=""><br /></div> </div> </div> </div> </div> </div> </div> </div> </section>      <section class="rc61 rc61v0 cpad" data-trackas="rc61" data-ocomid="rc61" data-a11y="true"> <div class="rc61w1 cwidth"> <header class="rw-ctitle"> <h2 class="rw-ptitle" id="rc61listlabel-2">Find out why Oracle Marketing is a Leader</h2> </header> <div class="col-framework col2 col-gutters col-justified"> <div class="col-w1" aria-labelledby="rc61listlabel-2" role="list"> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc61w2 rc61img"> <img data-src="/a/ocom/img/rc61-cx-forrester-for-cdp.jpg" alt=""> </div> <h3>Oracle is the only Leader in Forrester Wave<sup>™</sup> for B2B Customer Data Platforms</h3> <p>Find out why Oracle is the only Leader.</p> </div> <div class="col-item-w2"> <a href="/be/cx/marketing/forrester-wave-b2b-report/" data-lbl="forrester-report-lnk">Access the Forrester report</a> </div> </div> <div class="col-item" role="listitem"> <div class="col-item-w1"> <div class="rc61w2 rc61img"> <img data-src="/a/ocom/img/rc61-cx-gartner-for-map.jpg" alt=""> </div> <h3 class="rwhead-sm">Oracle is a Leader in Gartner<sup>®</sup> Magic Quadrant<sup>™</sup> for B2B Marketing Automation Platforms</h3> <p>Find out why Oracle is a Leader for the 12th consecutive year.<sup>*</sup></p> </div> <div class="col-item-w2"> <a href="/be/cx/marketing/automation/gartner-mq-marketing-automation/" data-lbl="gartner-report-lnk">Access the Gartner report</a> </div> </div> </div> </div> </div> </section>     <section class="rc13 rc13v0 cpad rw-theme-30bg rw-pattern-theme1 rw-pattern-16p" data-trackas="rc13" data-ocomid="rc13" data-a11y="true"> <div class="rc13w1 cwidth"> <header class="rw-ctitle"> <h3 class="rwaccent-2">AI-powered marketing suite for precision revenue growth</h3> </header> <div class="rc13w5 col-framework col-justified col4 col-gutters"> <ul class="col-w1" aria-labelledby="some_unique_id-04"> <li class="col-item"> <div class="col-item-w1"> <h4>Unify and activate your customer data</h4> <p>Unify customer data from all sources, apply intelligence at scale, and use insights to make every interaction matter for each individual.</p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Execute sophisticated marketing orchestration</h4> <p>Empower marketers to orchestrate sophisticated campaigns and seamless customer experiences with ready-to-run AI models and award-winning UI.</p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Accelerate revenue with unified marketing and sales</h4> <p>Streamline collaboration between marketing and sales to increase overall effectiveness and drive recurring and account-centric revenue generation. </p> </div> </li> <li class="col-item"> <div class="col-item-w1"> <h4>Connect your marketing ecosystem and beyond</h4> <p>Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.</p> </div> </li> </ul> </div> </div> </section>      <section class="rc56 rc56v0 cpad" data-trackas="rc56" data-ocomid="rc56" data-a11y="true"> <div class="rc56w1 cwidth"> <header class="rw-ctitle"> <h2 class="rw-ptitle">Oracle Marketing customer successes</h2> <div><a href="/be/cx/customers/" data-lbl="view-more-customer-successes">View more customer successes</a></div> </header> <p>Learn why companies across every industry use Oracle Marketing to deliver timely, personalized, multichannel customer experiences.</p> <ul class="rc56w2" aria-labelledby="thisListLabel1"> <li class="rc56w3"> <a href="/be/customers/aegean/" data-lbl="aegean-logo-lnk" title="AEGEAN uses Oracle Unity CDP to personalize the passenger experience"> <div class="rw-logo rw-logo-centered"><img data-src="/a/ocom/img/customerlogo-aegean-clr.svg" alt="aegean logo"></div> </a> </li> <li class="rc56w3"> <a href="/be/customers/aon/" data-lbl="aon-logo-lnk" title="Aon enhances its end-to-end client strategy with Oracle Cloud"> <div class="rw-logo rw-logo-centered"><img data-src="/a/ocom/img/customerlogo-aon-black.svg" alt="aon logo"></div> </a> </li> <li class="rc56w3"> <a href="/be/customers/cincinnati-bengals/" data-lbl="cisco-logo-lnk" title="The Cincinnati Bengals score with fans using Oracle Eloqua"> <div class="rw-logo rw-logo-centered"><img data-src="/a/ocom/img/customerlogo-bengals-clr.svg" alt="bengals logo"></div> </a> </li> <li class="rc56w3"> <a href="/be/customers/frontier-airlines/" data-lbl="frontier-logoink" title="Frontier Airlines improves the flying experience with Oracle Marketing Cloud"> <div class="rw-logo rw-logo-centered"><img data-src="/a/ocom/img/customerlogo-frontier.svg" alt="frontier"></div> </a> </li> <li class="rc56w3"> <a href="/be/customers/healthgrades/" data-lbl="cisco-logoink" title="Healthgrades drives stronger patient and provider connections with Oracle Cloud"> <div class="rw-logo rw-logo-centered"><img data-src="/a/ocom/img/customerlogo-healthgrades.svg" alt="healthgrades"></div> </a> </li> <li class="rc56w3"> <a href="https://www.oracle.com/customers/red-bull-racing/" data-lbl="red-bull-racing-logo-lnk" title="Oracle Red Bull Racing achieves record-breaking F1 season with Oracle Cloud"> <div class="rw-logo rw-logo-centered"><img data-src="/a/ocom/img/customerlogo-red-bull-racing-clr.svg" alt="Red Bull Racing logo"></div> </a> </li> <li class="rc56w3"> <a href="/be/customers/vertiv-unity-cdp/" data-lbl="vertiv-logo-lnk" title="Vertiv finds untapped revenue opportunities using Oracle Unity CDP"> <div class="rw-logo rw-logo-centered"><img data-src="/a/ocom/img/customerlogo-vertiv-blk.svg" alt="vertiv logo"></div> </a> </li> <li class="rc56w3"> <a href="/be/customers/visma/" data-lbl="vertiv-logo-lnk" title="Visma invigorates its marketing strategy with Oracle Eloqua"> <div class="rw-logo rw-logo-centered"><img data-src="/a/ocom/img/customerlogo-visma.svg" alt="vismalogo"></div> </a> </li> </ul> </div> </section>      <section class="rc30 rc30v0 cpad o-bgimg rw-neutral-10bg" data-trackas="rc30" data-ocomid="rc30" data-bgimg="/assets/images/bgimg02/bgimg02-bgne-resources-01.png" data-a11y="true"> <div class="rc30w1 cwidth"> <h3>Oracle Marketing resources</h3> <div class="rc30w2"> <form class="oform rc30mobnav"> <span class="oform-w1"> <span class="oselect"> <select name="f4"> <option value="#cloud">Cloud readiness</option>  <option value="#learn">Cloud learning</option> <option value="#support">Support and service</option> <option value="#related">Related content</option> </select> </span> </span> </form> </div> <div class="rc30w3"> <div class="rc30w4 rc30pane" id="cloud"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div> <h4>Check out new innovations in Oracle Marketing</h4> <p>Learn what’s new in your Oracle Marketing cloud service and plan for quarterly updates.</p> <ul class="icn-ulist"> <li class="icn-chevronright"> <a href="https://docs.oracle.com/en/cloud/saas/marketing/index.html" data-lbl="see-whats-new-update-xlnk">See what’s new in your update</a></li> </ul> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Explore product features</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="/be/cx/customer-data-platform/what-is-cdp/" data-lbl="what-is-cdp-xlnk">Unity Customer Data Platform</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/automation/eloqua-features/" data-lbl="eloqua-xlnk">Eloqua Marketing Automation</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/campaign-management/responsys-features/" data-lbl="responsys-xlnk">Responsys Campaign Management</a></li> </ul> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane" id="compare"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div> <h4>See why Oracle Marketing is a leader</h4> <p>Oracle CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.</p> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="/be/corporate/analyst-reports/" data-lbl="explore-analyst-reports-xlnk">Explore analyst reports</a></li> </ul> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>See the comparisons</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="/be/cx/oracle-vs-salesforce/marketing/" data-lbl="compare:marketing-salesforce-xlnk">Oracle Marketing vs. Salesforce</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/oracle-vs-adobe/" data-lbl="compare:marketing-adobe-xlnk">Oracle Marketing vs. Adobe</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/automation/eloqua-vs-pardot/" data-lbl="compare:eloqua-pardot-xlnk">Oracle Eloqua vs. Pardot</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/eloqua-vs-marketo/" data-lbl="compare:eloqua-marketo-xlnk">Oracle Eloqua vs. Marketo</a></li> </ul> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane" id="learn"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <div class="rc30w6"><img data-src="/a/ocom/img/rc30v0-related-content-sm.jpg" alt=""></div> </div> <div class="rc30w5"> <h4>Develop your Oracle Marketing skills</h4> <p>Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Get access to free basic training with the Oracle Learning Explorer program.</p> <div><a href="https://education.oracle.com/learning-explorer" data-lbl="learning-explorer-xlnk">Start learning for free</a></div> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Explore additional learning resources</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="/be/education/training/cx/" data-lbl="training-xlnk">CX training and certifications</a></li> <li class="icn-chevronright"><a href="https://education.oracle.com/oracle-cloud-guided-learning" data-lbl="guided-learning-xlnk">Oracle Guided Learning</a></li> </ul> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane" id="support"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <div class="rc30w6"><img data-src="/a/ocom/img/rc30-virtual-summit-advertising.jpg" alt=""></div> </div> <div class="rc30w5"> <ul class="icn-ulist"> <h4>Access support</h4> <li class="icn-chevronright"><a href="https://support.oracle.com/portal/" data-lbl="login-xlnk">My Oracle Support login</a></li> <li class="icn-chevronright"><a href="https://www.oracle.com/support/policies.html" data-lbl="support-xlnk">Support policies and practices</a></li> <li class="icn-chevronright"><a href="https://docs.oracle.com/en/cloud/saas/" data-lbl="documentation-xlnk">All documentation</a></li> <li class="icn-chevronright"><a href="https://community.oracle.com/customerconnect/" data-lbl="customerconnect-xlnk">Cloud Customer Connect</a></li> </ul> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Explore services</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="/be/cx/marketing/agency/" data-lbl="agency-xlnk">Oracle Digital Experience Agency</a></li> <li class="icn-chevronright"><a href="/be/customer-success/" data-lbl="customer-xlnk">Oracle Customer Success Services</a></li> <li class="icn-chevronright"><a href="/be/cx/isv-partners/" data-lbl="partner-xlnk">Find a partner</a></li> <li class="icn-chevronright"><a href="https://cloudmarketplace.oracle.com/marketplace/en_US/homePage.jspx" target="_blank" data-lbl="marketplace-xlnk">Cloud Marketplace</a></li> </ul> </div> </div> </div> </div> </div> <div class="rc30w4 rc30pane rc30pane" id="related"> <div class="col-framework col2"> <div class="col-w1"> <div class="col-item rw-neutral-30bg"> <div class="col-item-w1 rc30w10"> <div class="rc30w5"> <h4>See what’s trending</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="https://www.oracle.com/cx/ai/" data-lbl="cx-ai-xlnk">Oracle AI for CX</a></li> <li class="icn-chevronright"><a href="https://blogs.oracle.com/cx/" data-lbl="cx-blog-xlnk">Oracle CX blog</a></li> </ul> </div> <div class="rc30w5"> <h4>Discover Oracle Marketing</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="/be/a/ocom/docs/implementation-and-management-series.pdf" data-lbl="management-series-xlnk">Video series: Plan and prepare for your implementation (PDF)</a></li> <li class="icn-chevronright"><a href="https://www.oracle.com/webfolder/cx-implementation/hey-hello-cx-marketing-eloqua.pdf" data-lbl="cx-implementation-xlnk">Intro to Eloqua Marketing Automation (PDF)</a></li> <li class="icn-chevronright"><a href="https://www.oracle.com/webfolder/cx-implementation/hey-hello-cx-marketing-eloqua-ai.pdf" data-lbl="marketing-eloqua-ai-xlnk">Intro to Eloqua Advanced Intelligence (PDF)</a></li> <li class="icn-chevronright"><a href="https://www.oracle.com/webfolder/cx-implementation/hey-hello-cx-marketing-responsys.pdf" data-lbl="marketing-responsy-xlnk">Intro to Responsys Campaign Management (PDF)</a></li> <li class="icn-chevronright"><a href="https://www.oracle.com/webfolder/cx-implementation/hey-hello-cx-marketing-responsys-ai.pdf" data-lbl="responsys-ai-xlnk">Intro to Responsys AI (PDF)</a></li> </ul> </div> </div> </div> <div class="col-item rw-neutral-40bg"> <div class="col-item-w1 rc30w11"> <h4>Explore marketing topics</h4> <ul class="icn-ulist"> <li class="icn-chevronright"><a href="/be/cx/marketing/automation/what-is-marketing-automation/" data-lbl="what-is-marketing-automation-xlnk">What is marketing automation software?</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/automation/what-is-marketing-automation/#link6" data-lbl="automation-benefits-xlnk">What are marketing automation benefits?</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/digital-marketing/" data-lbl="digital-marketing-xlnk">What is digital marketing?</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/mobile-marketing/" data-lbl="mobile-marketing-xlnk">What is mobile marketing?</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/automation/what-is-marketing-automation/#link4" data-lbl="automation-software-xlnk">How does marketing automation software work?</a></li> <li class="icn-chevronright"><a href="/be/cx/marketing/marketing-roi/" data-lbl="marketing-roi-xlnk">What is marketing ROI</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </section>      <section class="rc59 rc59v1 rc59v1alt rw-slate-50bg" data-trackas="rc59" data-ocomid="rc59" data-a11y="true"> <div class="rc59w1 cwidth"> <div class="rc59w2"> <div class="rc59w3"> <a href="/be/playbook/" data-adbtrack=":ow:o:p:po:::Apps" data-cxdtrack=":ow:o:p:po:::Apps" data-lbl="playbook-img"> <img class="rc59img" data-src="/a/ocom/img/rc59-oracle-playbook.jpg" alt=""></a> <strong>The Oracle Playbook series</strong> <p>We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.</p> <div class="obttns"> <div class="obttn2"> <a href="/be/playbook/" data-adbtrack=":ow:o:p:po:::Apps" data-cxdtrack=":ow:o:p:po:::Apps" data-lbl="playbook-cta">Get the details</a> </div> </div> </div> </div> </div> </section>      <section class="rc27 rc27v0 cpad rw-plum-150bg rw-pattern11 rw-pattern-10p" data-a11y="true"> <div class="rc27w1 cwidth"> <div class="rc27w2"> <h3 id="listHeading1">Get Started</h3> </div> <ul class="rc27w3" aria-labelledby="listHeading1"> <li class="rc27w4"> <div class="icn-img icn-live-virtual-class"><a href="/be/cx/marketing/demo-form/" rel="lightbox" data-width="640" title="Request a demo" data-trackas="lightbox" data-lbl="get-started:request-a-demo" role="button">Request a demo</a></div> </li> <li class="rc27w4"> <div class="icn-img icn-touchdevice"><a href="/be/cx/product-tours/#marketing" data-lbl="get-started:take-a-tour">Take a tour</a></div> </li> <li class="rc27w4"> <div class="icn-img icn-contact"><a href="/be/cx/marketing/contact.html" rel="lightbox" data-width="640" title="Contact Oracle Marketing Cloud" data-lbl="get-started:contact-sales" data-trackas="lightbox" role="button">Contact sales</a></div> </li> </ul> </div> </section>      <section class="rc24 rc24v0 cpad" data-a11y="true"> <div class="rc24w1 cwidth"> <p>* Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin</p> <p>Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.</p> <p>This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.</p> <p>GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. 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