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<!doctype html><html lang="en"><head><title data-rh="true">“I empathize, therefore I innovate”. 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Does this hold true?</h1></div><div><h2 id="6849" class="pw-subtitle-paragraph hr gt gu bf b hs ht hu hv hw hx hy hz ia ib ic id ie if ig cq du">The first step of Design Thinking can provide a better understanding of circumstances, and help us gain a different perspective.</h2><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="ih ii ij ik il ab"><div><div class="ab im"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@costasbissas?source=post_page---byline--bbf0683d3733--------------------------------"><div class="l in io by ip iq"><div class="l fj"><img alt="Costas Bissas" class="l fd by dd de cx" src="https://miro.medium.com/v2/da:true/resize:fill:88:88/0*-Xm_91pKn4mTHXkS" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="ir by l dd de fs n is ft"></div></div></div></a></div></div><div class="it ab fj"><div><div class="bm" aria-hidden="false"><a 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width="700" height="700" loading="eager" role="presentation"/></picture></div></div><figcaption class="nw ff nx ni nj ny nz bf b bg z du">A tribute to MC Escher and changing perspectives. Photo by <a class="af oa" href="https://unsplash.com/de/@cdd20?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" rel="noopener ugc nofollow" target="_blank">愚木混株 cdd20</a> on <a class="af oa" href="https://unsplash.com/photos/9-dkDEXWGzI?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" rel="noopener ugc nofollow" target="_blank">Unsplash</a>.</figcaption></figure><p id="512c" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Are you sure you and I see the same thing? And are you sure we understand the same thing, based on what we see? Do we have the same reading of the circumstance?</p><p id="6b18" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">If we are to walk together, isn’t it worthwhile acknowledging each other’s perspective? Not arguing or competing on the “correct” reading, but rather appreciating that<strong class="od gv"><em class="ox"> </em></strong><em class="ox">there can be more than one reading</em> for the same artifact or situation, coming from different starting points in life, education, or experience. And most certainly, <em class="ox">there can be more readings than our own</em>, potentially enriching our perception toward a holistic understanding of the circumstance at hand.</p><p id="0814" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">In light of thinking about design within a business outlook, we will be discussing what the first step of Design Thinking entails. If you need more context on the value of Design Thinking in businesses, read this first:</p><div class="oy oz pa pb pc pd"><a rel="noopener follow" target="_blank" href="/found-ation/thinking-design-5a9c314a3b28?source=post_page-----bbf0683d3733--------------------------------"><div class="pe ab jj"><div class="pf ab co cb pg ph"><h2 class="bf gv ja z jr pi jt ju pj jw jy gt bk">Thinking Design</h2><div class="pk l"><h3 class="bf b ja z jr pi jt ju pj jw jy du">Οr, considering practical aspects of the design process with a business outlook.</h3></div><div class="pl l"><p class="bf b dv z jr pi jt ju pj jw jy du">medium.com</p></div></div><div class="pm l"><div class="pn l po pp pq pm pr mp pd"></div></div></div></a></div><figure class="nl nm nn no np nq ni nj paragraph-image"><div role="button" tabindex="0" class="nr ns fj nt bh nu"><div class="ni nj ps"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*nwVmLwptgt7fa0xQr7uaKg.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mp nv c" width="700" height="523" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nw ff nx ni nj ny nz bf b bg z du">Evidence of a solution. If only we could find out more about who created this solution, why and under what circumstances</figcaption></figure><p id="476c" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">The active behavior of stepping in another person’s shoes is described with a very widely discussed term in recent years: <strong class="od gv">empathy</strong>. This is no accident, as it is considered a behavior that helped human beings develop deep and meaningful connections during their evolution, potentially being an important thread for our social fabric. Brené Brown, in this widely shared <a class="af oa" href="https://www.youtube.com/watch?v=1Evwgu369Jw" rel="noopener ugc nofollow" target="_blank">short video</a> from the RSA, has a lot to offer. It is a stance where one leaves biases, habits, and preconceptions aside, and seeks to enter the frame of mind of another being.</p><figure class="nl nm nn no np nq"><div class="pt jr l fj"><div class="pu pv l"></div></div></figure><p id="f1e4" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Every so often, <strong class="od gv">empathy: the term</strong> comes up in business meetings, marketing strategies, HR training programs, design and product development teams. If you’ve ever been involved in creating a new direction in business, marketing, training, product or service you are probably a first-hand witness. It also comes up when discussing design and innovation, with approaches like Design Thinking placing it at the beginning of the cycle for discovering new opportunities for business. In this circumstance, it is mostly thought of as empathizing with users: <em class="ox">understanding the humans performing specific tasks within a context, who interact with a service or product</em>. A broader way of thinking may consider <strong class="od gv">empathy: the behavior </strong>in regard to more than human entities, e.g. other species or parts of nature, in order for us humans to navigate and set a course of actions in a complex world with great challenges. But this is probably something worth a separate medium post.</p><p id="958e" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">As a designer and educator, I’d like to respond to some frequently asked questions on empathy regarding innovation, in the hope of being useful to the business world and design aficionados alike.</p><h1 id="4915" class="pw px gu bf py pz qa hu qb qc qd hx qe qf qg qh qi qj qk ql qm qn qo qp qq qr bk"><strong class="al">Where could empathy be practiced?</strong></h1><p id="3070" class="pw-post-body-paragraph ob oc gu od b hs qs of og hv qt oi oj ok qu om on oo qv oq or os qw ou ov ow gn bk">Depending on the context, showing and practicing empathy should become a habit rather than an add-on to one’s daily routines.</p><p id="9740" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Where, you ask?</p><p id="ce4a" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><strong class="od gv">In conversations:</strong> in business meetings, interviews, watercooler chit chat, with friends and family or a stranger on the street — choose your words.</p><p id="6d09" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><strong class="od gv">In written communication:</strong> in casual and formal emails, on social media posts, in text messages, articles or a job rejection letter — choose what you type in.</p><p id="765f" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><strong class="od gv">In non-verbal communication:</strong> while walking on the street, driving, waiting in a queue, attending a festival or choosing your spot on the beach — choose how you act.</p><p id="885b" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">In short — empathy is a good idea to be practiced <em class="ox">everywhere</em>.</p><h1 id="fd60" class="pw px gu bf py pz qa hu qb qc qd hx qe qf qg qh qi qj qk ql qm qn qo qp qq qr bk"><strong class="al">Is practicing empathy difficult?</strong></h1><p id="d8d9" class="pw-post-body-paragraph ob oc gu od b hs qs of og hv qt oi oj ok qu om on oo qv oq or os qw ou ov ow gn bk">Well, all you have to do is be nice as a human.</p><p id="7aac" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Considerate, compassionate, listening to understand, aware of what is being said and how actions affect the world you occupy. Conscious of what you are thinking, going to say and do. Articulate in your responses, clear in your reactions. So, really, it is not all that easy. There is plenty to keep in mind at any one moment, however, experience shows that it is a frame of mind that one can work on and develop into a habit.</p><p id="bf9b" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Don’t neglect to do so!</p><h1 id="d2a9" class="pw px gu bf py pz qa hu qb qc qd hx qe qf qg qh qi qj qk ql qm qn qo qp qq qr bk"><strong class="al">Are there ways to understand empathy’s potential?</strong></h1><p id="ccd5" class="pw-post-body-paragraph ob oc gu od b hs qs of og hv qt oi oj ok qu om on oo qv oq or os qw ou ov ow gn bk">Plenty of techniques borrowed from social sciences, design or the performing arts may be used to understand what motivates people and uncover realities of others.</p><p id="54eb" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">But if you want to try it out at home, take a simple test: brush your teeth. Observe: which hand do you use? In what order do you tend to the geography of your mouth? Upper front teeth first or not? Inside out or vice versa? When and how do you floss? Now, ask your spouse/roommate to carry out the same task. Observe: how similar are their actions to yours? Do you note any differences in how the activity is performed? In the order of actions? Ask why they do what they do in each instance. Then, try to understand what makes them do so. And a new insight might appear! Let me know — I’m also curious!</p><figure class="nl nm nn no np nq ni nj paragraph-image"><div role="button" tabindex="0" class="nr ns fj nt bh nu"><div class="ni nj qx"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mp nv c" width="700" height="467" loading="lazy" role="presentation"/></picture></div></div><figcaption class="nw ff nx ni nj ny nz bf b bg z du">After all, if all people brushed their teeth the same way, there wouldn’t be so many toothbrush options, would there? Photo by <a class="af oa" href="https://unsplash.com/@lagermannen?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" rel="noopener ugc nofollow" target="_blank">Henrik Lagercrantz</a> on <a class="af oa" href="https://unsplash.com/photos/CsPCTYYxalw?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" rel="noopener ugc nofollow" target="_blank">Unsplash</a>.</figcaption></figure></div></div></div><div class="ab cb qy qz ra rb" role="separator"><span class="rc by bm rd re rf"></span><span class="rc by bm rd re rf"></span><span class="rc by bm rd re"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><h1 id="acc8" class="pw px gu bf py pz rg hu qb qc rh hx qe qf ri qh qi qj rj ql qm qn rk qp qq qr bk"><strong class="al">Why has ‘empathy: the term’ been so interesting for the business world?</strong></h1><p id="31f3" class="pw-post-body-paragraph ob oc gu od b hs qs of og hv qt oi oj ok qu om on oo qv oq or os qw ou ov ow gn bk">Once upon a time, businesses needed to convince potential customers that their product was the best by using facts & persuasion techniques. But times change. People change — we grow wiser, as a species, as employees and customers, and have different needs that reflect the evolving zeitgeist. We hardly accept being patronized and told we need what we never knew we wanted. This is complexity for businesses and barely allows for an impactful straight forward ‘convincing campaign’ to make a difference. Businesses have realized they ought to understand customers in order to achieve product-market fit. However, there is a hidden hope (in some of us, at least) that apart from customers, businesses will enter an inner evaluation practicing empathy to understand employees, the people and communities affected by their activities, other species we share our natural environment with, and in the long-view, the planet. But again — this might be a theme for a separate post.</p><p id="c962" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Thus, many innovation evangelists and methodologies place empathy: the behavior as a starting point in the search of the “next big thing”. That, which is going to be of interest and relevance to the new world, serving the new evolving needs of humans, species and natural environment. But how well this behavior is interweaved in business activities is no thoughtless act.</p><h1 id="3333" class="pw px gu bf py pz qa hu qb qc qd hx qe qf qg qh qi qj qk ql qm qn qo qp qq qr bk"><strong class="al">Can I use empathy just for my business goals?</strong></h1><p id="dd7d" class="pw-post-body-paragraph ob oc gu od b hs qs of og hv qt oi oj ok qu om on oo qv oq or os qw ou ov ow gn bk">Although connecting with their customers is mostly why businesses are currently interested in empathy, and many sales representatives pass the test with flying colors, it might not be wise to apply empathy as a “tool” to solely achieve business goals. It will only be a matter of time until this behavior is sniffed out, the organization be labeled as using deceiving, gaslighting and brainwashing techniques, which will make the business’ fame rebound quite difficult.</p><p id="808a" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Why not practice being a nice human being instead, aiming for win-win situations? The ones where you treat other humans, natural and artificial environment respectfully, no matter whether they are in the presence of your behavior acting out or not.</p><h1 id="ae00" class="pw px gu bf py pz qa hu qb qc qd hx qe qf qg qh qi qj qk ql qm qn qo qp qq qr bk"><strong class="al">Is empathy the only way to innovation?</strong></h1><p id="e66b" class="pw-post-body-paragraph ob oc gu od b hs qs of og hv qt oi oj ok qu om on oo qv oq or os qw ou ov ow gn bk">Empathy is no panacea. It can be a great approach to understand a brief and a theme you will be involved with, from the perspective of the people and context affected and who will be involved in the complete lifecycle of what you might propose as a product or service. It is one of many approaches and perspectives to innovate. And indeed, it might not always be the most appropriate. Consider empathy in the business environment as a way for understanding the stakeholders and context in which an organization operates. Then decide how deep you need to go in your understanding.</p><h1 id="a629" class="pw px gu bf py pz qa hu qb qc qd hx qe qf qg qh qi qj qk ql qm qn qo qp qq qr bk"><strong class="al">Does empathy guarantee innovative results and groundbreaking solutions?</strong></h1><p id="cfd6" class="pw-post-body-paragraph ob oc gu od b hs qs of og hv qt oi oj ok qu om on oo qv oq or os qw ou ov ow gn bk">Not if it is ill-practiced. Not if you don’t leave space for it to breathe. Not if you aren’t committed to it. Not if it falls prey to hard business goals. Not if you are a one (wo)man show. Though it will most certainly provide a different perspective to the team searching for alternative solutions, novel insights depend on connections. Such as the ones you had to do at the end of your brushing teeth experiment. But what can guarantee the delivery of innovation, anyway?</p></div></div></div><div class="ab cb qy qz ra rb" role="separator"><span class="rc by bm rd re rf"></span><span class="rc by bm rd re rf"></span><span class="rc by bm rd re"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="b64c" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">As a practitioner, you might have come across the above questions. As a product or service strategist for your organization, you may have had such questions pop up at any time. The above responses have arisen from personal professional experience and are by no means the one and only truth.</p><p id="a8cb" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">But if you don’t mind me asking: have you had more questions ruminating? I’d be glad to discuss it!</p></div></div></div><div class="ab cb qy qz ra rb" role="separator"><span class="rc by bm rd re rf"></span><span class="rc by bm rd re rf"></span><span class="rc by bm rd re"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="c6f5" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><em class="ox">This text has been written as the first in a series of five, discussing the </em><a class="af oa" rel="noopener" href="/found-ation/thinking-design-5a9c314a3b28?sk=a09e2c08645e305daa3ca1618212e3f4"><em class="ox">design process with a business outlook</em></a><em class="ox">. The links to the texts will be added here as soon as they are published.</em></p><p id="4109" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><em class="ox">Next articles:</em></p><p id="ac5d" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Step 2 — [define]:</p><div class="oy oz pa pb pc pd"><a rel="noopener follow" target="_blank" href="/found-ation/what-do-you-mean-weve-been-working-on-different-things-faf11067a546?source=post_page-----bbf0683d3733--------------------------------"><div class="pe ab jj"><div class="pf ab co cb pg ph"><h2 class="bf gv ja z jr pi jt ju pj jw jy gt bk">“What do you mean we’ve been working on different things?”</h2><div class="pk l"><h3 class="bf b ja z jr pi jt ju pj jw jy du">Defining intentions and communicating them clearly to a group can be the spark that ignites creative thinking.</h3></div><div class="pl l"><p class="bf b dv z jr pi jt ju pj jw jy du">medium.com</p></div></div><div class="pm l"><div class="rl l po pp pq pm pr mp pd"></div></div></div></a></div><p id="ce05" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Step 3— [ideate]:</p><div class="oy oz pa pb pc pd"><a rel="noopener follow" target="_blank" href="/found-ation/wait-ive-got-an-idea-20512a69253d?source=post_page-----bbf0683d3733--------------------------------"><div class="pe ab jj"><div class="pf ab co cb pg ph"><h2 class="bf gv ja z jr pi jt ju pj jw jy gt bk">“Wait! I’ve got an idea…”</h2><div class="pk l"><h3 class="bf b ja z jr pi jt ju pj jw jy du">Why is ideation sought after in the business world today? And how can it be achieved?</h3></div><div class="pl l"><p class="bf b dv z jr pi jt ju pj jw jy du">medium.com</p></div></div><div class="pm l"><div class="rm l po pp pq pm pr mp pd"></div></div></div></a></div><p id="1141" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Step 4 — [prototype]:</p><div class="oy oz pa pb pc pd"><a rel="noopener follow" target="_blank" href="/found-ation/make-it-to-break-it-9f33513accd2?source=post_page-----bbf0683d3733--------------------------------"><div class="pe ab jj"><div class="pf ab co cb pg ph"><h2 class="bf gv ja z jr pi jt ju pj jw jy gt bk">“Make it, to break it”</h2><div class="pk l"><h3 class="bf b ja z jr pi jt ju pj jw jy du">Ideas are great! Having a lot of them can be fortunate, and keeping them in sight invaluable! But they remain…</h3></div><div class="pl l"><p class="bf b dv z jr pi jt ju pj jw jy du">medium.com</p></div></div><div class="pm l"><div class="rn l po pp pq pm pr mp pd"></div></div></div></a></div><p id="e502" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk">Step 5 — [test]:</p><div class="oy oz pa pb pc pd"><a rel="noopener follow" target="_blank" href="/found-ation/run-it-through-someone-other-than-yourself-378286bd918e?source=post_page-----bbf0683d3733--------------------------------"><div class="pe ab jj"><div class="pf ab co cb pg ph"><h2 class="bf gv ja z jr pi jt ju pj jw jy gt bk">“Run it through someone other than yourself…”</h2><div class="pk l"><h3 class="bf b ja z jr pi jt ju pj jw jy du">There are no certainties in life — or the art of testing in business environments.</h3></div><div class="pl l"><p class="bf b dv z jr pi jt ju pj jw jy du">medium.com</p></div></div><div class="pm l"><div class="ro l po pp pq pm pr mp pd"></div></div></div></a></div></div></div></div><div class="ab cb qy qz ra rb" role="separator"><span class="rc by bm rd re rf"></span><span class="rc by bm rd re rf"></span><span class="rc by bm rd re"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="c4a7" class="pw-post-body-paragraph ob oc gu od b hs oe of og hv oh oi oj ok ol om on oo op oq or os ot ou ov ow gn bk"><em class="ox">Learn how to </em><a class="af oa" href="https://thefoundation.gr/corporate-services/" rel="noopener ugc nofollow" target="_blank"><em class="ox">turn innovation on</em></a><em class="ox"> in any organization or reach out to Found.ation for a tailored solution: </em><a class="af oa" href="https://thefoundation.gr/" rel="noopener ugc nofollow" target="_blank"><em class="ox">thefoundation.gr</em></a><em class="ox">.</em></p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="rp rq ab jm"><div class="pk ab"><a class="rr ay am ao" rel="noopener follow" href="/tag/design-process?source=post_page-----bbf0683d3733--------------------------------"><div class="rs fj cx rt ge ru rv bf b bg z bk rw">Design Process</div></a></div><div class="pk ab"><a class="rr ay am ao" rel="noopener follow" href="/tag/design-thinking?source=post_page-----bbf0683d3733--------------------------------"><div class="rs fj cx rt ge ru rv bf b bg z bk rw">Design Thinking</div></a></div><div class="pk ab"><a class="rr ay am ao" rel="noopener follow" href="/tag/empathy?source=post_page-----bbf0683d3733--------------------------------"><div class="rs fj cx rt ge ru rv bf b bg z bk rw">Empathy</div></a></div><div class="pk ab"><a class="rr ay am ao" rel="noopener follow" href="/tag/innovation?source=post_page-----bbf0683d3733--------------------------------"><div class="rs fj cx rt ge ru rv bf b bg z bk rw">Innovation</div></a></div><div class="pk ab"><a class="rr ay am ao" 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Does this hold true?","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_1":{"__typename":"Paragraph","id":"c4f2794a6447_1","name":"6849","type":"H4","href":null,"layout":null,"metadata":null,"text":"The first step of Design Thinking can provide a better understanding of circumstances, and help us gain a different perspective.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*8AcTL124U8j9A8E7-P3wIQ.jpeg":{"__typename":"ImageMetadata","id":"1*8AcTL124U8j9A8E7-P3wIQ.jpeg","originalHeight":3000,"originalWidth":3000,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:c4f2794a6447_2":{"__typename":"Paragraph","id":"c4f2794a6447_2","name":"fe0d","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*8AcTL124U8j9A8E7-P3wIQ.jpeg"},"text":"A tribute to MC Escher and changing perspectives. 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Do we have the same reading of the circumstance?","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_4":{"__typename":"Paragraph","id":"c4f2794a6447_4","name":"6b18","type":"P","href":null,"layout":null,"metadata":null,"text":"If we are to walk together, isn’t it worthwhile acknowledging each other’s perspective? Not arguing or competing on the “correct” reading, but rather appreciating that there can be more than one reading for the same artifact or situation, coming from different starting points in life, education, or experience. 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If only we could find out more about who created this solution, why and under what circumstances","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_8":{"__typename":"Paragraph","id":"c4f2794a6447_8","name":"476c","type":"P","href":null,"layout":null,"metadata":null,"text":"The active behavior of stepping in another person’s shoes is described with a very widely discussed term in recent years: empathy. This is no accident, as it is considered a behavior that helped human beings develop deep and meaningful connections during their evolution, potentially being an important thread for our social fabric. Brené Brown, in this widely shared short video from the RSA, has a lot to offer. It is a stance where one leaves biases, habits, and preconceptions aside, and seeks to enter the frame of mind of another being.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":368,"end":379,"href":"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=1Evwgu369Jw","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":122,"end":129,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"MediaResource:2bef58078d19681480b34e2a608c3348":{"__typename":"MediaResource","id":"2bef58078d19681480b34e2a608c3348","iframeSrc":"https:\u002F\u002Fcdn.embedly.com\u002Fwidgets\u002Fmedia.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2F1Evwgu369Jw%3Fstart%3D167%26feature%3Doembed&display_name=YouTube&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D1Evwgu369Jw&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2F1Evwgu369Jw%2Fhqdefault.jpg&key=d04bfffea46d4aeda930ec88cc64b87c&type=text%2Fhtml&schema=youtube","iframeHeight":480,"iframeWidth":854,"title":"Brené Brown on Empathy"},"Paragraph:c4f2794a6447_9":{"__typename":"Paragraph","id":"c4f2794a6447_9","name":"c93c","type":"IFRAME","href":null,"layout":"INSET_CENTER","metadata":null,"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":{"__typename":"Iframe","mediaResource":{"__ref":"MediaResource:2bef58078d19681480b34e2a608c3348"}},"mixtapeMetadata":null},"Paragraph:c4f2794a6447_10":{"__typename":"Paragraph","id":"c4f2794a6447_10","name":"f1e4","type":"P","href":null,"layout":null,"metadata":null,"text":"Every so often, empathy: the term comes up in business meetings, marketing strategies, HR training programs, design and product development teams. If you’ve ever been involved in creating a new direction in business, marketing, training, product or service you are probably a first-hand witness. It also comes up when discussing design and innovation, with approaches like Design Thinking placing it at the beginning of the cycle for discovering new opportunities for business. In this circumstance, it is mostly thought of as empathizing with users: understanding the humans performing specific tasks within a context, who interact with a service or product. A broader way of thinking may consider empathy: the behavior in regard to more than human entities, e.g. other species or parts of nature, in order for us humans to navigate and set a course of actions in a complex world with great challenges. But this is probably something worth a separate medium post.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":16,"end":33,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":699,"end":721,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"EM","start":551,"end":658,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_11":{"__typename":"Paragraph","id":"c4f2794a6447_11","name":"958e","type":"P","href":null,"layout":null,"metadata":null,"text":"As a designer and educator, I’d like to respond to some frequently asked questions on empathy regarding innovation, in the hope of being useful to the business world and design aficionados alike.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_12":{"__typename":"Paragraph","id":"c4f2794a6447_12","name":"4915","type":"H3","href":null,"layout":null,"metadata":null,"text":"Where could empathy be practiced?","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":33,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_13":{"__typename":"Paragraph","id":"c4f2794a6447_13","name":"3070","type":"P","href":null,"layout":null,"metadata":null,"text":"Depending on the context, showing and practicing empathy should become a habit rather than an add-on to one’s daily routines.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_14":{"__typename":"Paragraph","id":"c4f2794a6447_14","name":"9740","type":"P","href":null,"layout":null,"metadata":null,"text":"Where, you ask?","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_15":{"__typename":"Paragraph","id":"c4f2794a6447_15","name":"ce4a","type":"P","href":null,"layout":null,"metadata":null,"text":"In conversations: in business meetings, interviews, watercooler chit chat, with friends and family or a stranger on the street — choose your words.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":17,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_16":{"__typename":"Paragraph","id":"c4f2794a6447_16","name":"6d09","type":"P","href":null,"layout":null,"metadata":null,"text":"In written communication: in casual and formal emails, on social media posts, in text messages, articles or a job rejection letter — choose what you type in.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":25,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_17":{"__typename":"Paragraph","id":"c4f2794a6447_17","name":"765f","type":"P","href":null,"layout":null,"metadata":null,"text":"In non-verbal communication: while walking on the street, driving, waiting in a queue, attending a festival or choosing your spot on the beach — choose how you act.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":28,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_18":{"__typename":"Paragraph","id":"c4f2794a6447_18","name":"885b","type":"P","href":null,"layout":null,"metadata":null,"text":"In short — empathy is a good idea to be practiced everywhere.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"EM","start":50,"end":60,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_19":{"__typename":"Paragraph","id":"c4f2794a6447_19","name":"fd60","type":"H3","href":null,"layout":null,"metadata":null,"text":"Is practicing empathy difficult?","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":32,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_20":{"__typename":"Paragraph","id":"c4f2794a6447_20","name":"d8d9","type":"P","href":null,"layout":null,"metadata":null,"text":"Well, all you have to do is be nice as a human.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_21":{"__typename":"Paragraph","id":"c4f2794a6447_21","name":"7aac","type":"P","href":null,"layout":null,"metadata":null,"text":"Considerate, compassionate, listening to understand, aware of what is being said and how actions affect the world you occupy. Conscious of what you are thinking, going to say and do. Articulate in your responses, clear in your reactions. So, really, it is not all that easy. There is plenty to keep in mind at any one moment, however, experience shows that it is a frame of mind that one can work on and develop into a habit.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_22":{"__typename":"Paragraph","id":"c4f2794a6447_22","name":"bf9b","type":"P","href":null,"layout":null,"metadata":null,"text":"Don’t neglect to do so!","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_23":{"__typename":"Paragraph","id":"c4f2794a6447_23","name":"d2a9","type":"H3","href":null,"layout":null,"metadata":null,"text":"Are there ways to understand empathy’s potential?","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":49,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_24":{"__typename":"Paragraph","id":"c4f2794a6447_24","name":"ccd5","type":"P","href":null,"layout":null,"metadata":null,"text":"Plenty of techniques borrowed from social sciences, design or the performing arts may be used to understand what motivates people and uncover realities of others.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_25":{"__typename":"Paragraph","id":"c4f2794a6447_25","name":"54eb","type":"P","href":null,"layout":null,"metadata":null,"text":"But if you want to try it out at home, take a simple test: brush your teeth. Observe: which hand do you use? In what order do you tend to the geography of your mouth? Upper front teeth first or not? Inside out or vice versa? When and how do you floss? Now, ask your spouse\u002Froommate to carry out the same task. Observe: how similar are their actions to yours? Do you note any differences in how the activity is performed? In the order of actions? Ask why they do what they do in each instance. Then, try to understand what makes them do so. And a new insight might appear! Let me know — I’m also curious!","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg":{"__typename":"ImageMetadata","id":"1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg","originalHeight":5037,"originalWidth":7553,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:c4f2794a6447_26":{"__typename":"Paragraph","id":"c4f2794a6447_26","name":"7024","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*qOK1pSWZ5eEqkDfovC_IKQ.jpeg"},"text":"After all, if all people brushed their teeth the same way, there wouldn’t be so many toothbrush options, would there? Photo by Henrik Lagercrantz on Unsplash.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":127,"end":145,"href":"https:\u002F\u002Funsplash.com\u002F@lagermannen?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"A","start":149,"end":157,"href":"https:\u002F\u002Funsplash.com\u002Fphotos\u002FCsPCTYYxalw?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText","anchorType":"LINK","userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_27":{"__typename":"Paragraph","id":"c4f2794a6447_27","name":"acc8","type":"H3","href":null,"layout":null,"metadata":null,"text":"Why has ‘empathy: the term’ been so interesting for the business world?","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":71,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_28":{"__typename":"Paragraph","id":"c4f2794a6447_28","name":"31f3","type":"P","href":null,"layout":null,"metadata":null,"text":"Once upon a time, businesses needed to convince potential customers that their product was the best by using facts & persuasion techniques. But times change. People change — we grow wiser, as a species, as employees and customers, and have different needs that reflect the evolving zeitgeist. We hardly accept being patronized and told we need what we never knew we wanted. This is complexity for businesses and barely allows for an impactful straight forward ‘convincing campaign’ to make a difference. Businesses have realized they ought to understand customers in order to achieve product-market fit. However, there is a hidden hope (in some of us, at least) that apart from customers, businesses will enter an inner evaluation practicing empathy to understand employees, the people and communities affected by their activities, other species we share our natural environment with, and in the long-view, the planet. But again — this might be a theme for a separate post.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_29":{"__typename":"Paragraph","id":"c4f2794a6447_29","name":"c962","type":"P","href":null,"layout":null,"metadata":null,"text":"Thus, many innovation evangelists and methodologies place empathy: the behavior as a starting point in the search of the “next big thing”. That, which is going to be of interest and relevance to the new world, serving the new evolving needs of humans, species and natural environment. But how well this behavior is interweaved in business activities is no thoughtless act.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_30":{"__typename":"Paragraph","id":"c4f2794a6447_30","name":"3333","type":"H3","href":null,"layout":null,"metadata":null,"text":"Can I use empathy just for my business goals?","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":45,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_31":{"__typename":"Paragraph","id":"c4f2794a6447_31","name":"dd7d","type":"P","href":null,"layout":null,"metadata":null,"text":"Although connecting with their customers is mostly why businesses are currently interested in empathy, and many sales representatives pass the test with flying colors, it might not be wise to apply empathy as a “tool” to solely achieve business goals. It will only be a matter of time until this behavior is sniffed out, the organization be labeled as using deceiving, gaslighting and brainwashing techniques, which will make the business’ fame rebound quite difficult.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_32":{"__typename":"Paragraph","id":"c4f2794a6447_32","name":"808a","type":"P","href":null,"layout":null,"metadata":null,"text":"Why not practice being a nice human being instead, aiming for win-win situations? The ones where you treat other humans, natural and artificial environment respectfully, no matter whether they are in the presence of your behavior acting out or not.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_33":{"__typename":"Paragraph","id":"c4f2794a6447_33","name":"ae00","type":"H3","href":null,"layout":null,"metadata":null,"text":"Is empathy the only way to innovation?","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":38,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_34":{"__typename":"Paragraph","id":"c4f2794a6447_34","name":"e66b","type":"P","href":null,"layout":null,"metadata":null,"text":"Empathy is no panacea. It can be a great approach to understand a brief and a theme you will be involved with, from the perspective of the people and context affected and who will be involved in the complete lifecycle of what you might propose as a product or service. It is one of many approaches and perspectives to innovate. And indeed, it might not always be the most appropriate. Consider empathy in the business environment as a way for understanding the stakeholders and context in which an organization operates. Then decide how deep you need to go in your understanding.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_35":{"__typename":"Paragraph","id":"c4f2794a6447_35","name":"a629","type":"H3","href":null,"layout":null,"metadata":null,"text":"Does empathy guarantee innovative results and groundbreaking solutions?","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":71,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_36":{"__typename":"Paragraph","id":"c4f2794a6447_36","name":"cfd6","type":"P","href":null,"layout":null,"metadata":null,"text":"Not if it is ill-practiced. Not if you don’t leave space for it to breathe. Not if you aren’t committed to it. Not if it falls prey to hard business goals. Not if you are a one (wo)man show. Though it will most certainly provide a different perspective to the team searching for alternative solutions, novel insights depend on connections. Such as the ones you had to do at the end of your brushing teeth experiment. But what can guarantee the delivery of innovation, anyway?","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_37":{"__typename":"Paragraph","id":"c4f2794a6447_37","name":"b64c","type":"P","href":null,"layout":null,"metadata":null,"text":"As a practitioner, you might have come across the above questions. As a product or service strategist for your organization, you may have had such questions pop up at any time. The above responses have arisen from personal professional experience and are by no means the one and only truth.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_38":{"__typename":"Paragraph","id":"c4f2794a6447_38","name":"a8cb","type":"P","href":null,"layout":null,"metadata":null,"text":"But if you don’t mind me asking: have you had more questions ruminating? I’d be glad to discuss it!","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:c4f2794a6447_39":{"__typename":"Paragraph","id":"c4f2794a6447_39","name":"c6f5","type":"P","href":null,"layout":null,"metadata":null,"text":"This text has been written as the first in a series of five, discussing the design process with a business outlook. 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Having a lot of them can be fortunate, and keeping them in sight invaluable! 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