5 Reasons to Modernize Your Point of Sale

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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/salesforce" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Salesforce </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHZ9xYomLW7zg/company-logo_100_100/company-logo_100_100/0/1630658255326/salesforce_logo?e=2147483647&v=beta&t=qTOWgVlA05Oyq4_yQSi790-w_uu88NQ3SNcgh9xl738" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Salesforce"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Salesforce </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> 👋 We're Salesforce, the customer company. CRM + Data + AI + Trust. </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Oct 10, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Welcome to Salesforce’s Retail Roundup! In each issue, we spotlight the retail industry’s hits and misses, hot topics, and hype.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This holiday season, the allure of in-store shopping is making a comeback! As you deck the halls, consumers are rediscovering the magic of physical stores. In fact, more than 80% of U.S. consumers prefer picking out holiday gifts in person. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The instant gratification of walking out with a purchase, the sensory pleasure of touching and feeling their potential buys, dodging shipping fees, snagging exclusive in-store deals, and soaking in the festive ambiance are bringing shoppers back to your stores. Plus, these merry encounters are not just about sales; they're about creating relationships that could turn seasonal shoppers into loyal patrons all year round. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>So, trim those shelves and light up the storefronts, because this holiday season, the in-store experience is everything!</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>Our POS POV</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> 🎄 </span><span class="font-[700]">5 Ways to Win the In-store Game This Holiday Season</span><span class> 🎄</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>As the holiday season approaches, stores are about to get busy. According to </span><span class><a href="https://www.linkedin.com/company/emarketer-inc/?trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>eMarketer </a></span><span class>, 80% of holiday sales will take place in person this year. And there couldn’t be a better time for that in-store surge, as we’re seeing the role of the brick-and-mortar store evolving in exciting ways.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We’ve seen physical stores transform from mere shopping destinations to dynamic hubs for customer experience and fulfillment. In-store has been moving in this direction for the past few years, but with advances in AI platforms and agents, we think 2024 will bring the “holla” back to in-real-life holiday shopping.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">1. The store as a mini distribution center</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Gone are the days when stores were just about browsing and buying. In 2024, stores are doubling as mini distribution centers. With options like Buy-Online-Pickup-In-Store (BOPIS), curbside pickup, and in-store returns, retailers are using their physical spaces to fulfill online orders efficiently. This not only boosts sales but also enhances inventory management and customer satisfaction.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class>“We predict 33% of ecommerce sales this season will be BOPIS, reaching up to 50% as we get nearer to Christmas.”</span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">2. The rise of the endless aisle</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>More than ever, in-store inventory and service is being augmented with immediate access to your complete inventory. When shoppers are in a holiday-buying kind of mood, they don’t want to leave the store empty-handed. But today, when they step into a store, they have access to an infinite range of products, even those not available on your shelves. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Thanks to endless aisle strategy, customers can browse and order products via in-store kiosks or mobile devices, merging the online and offline shopping experiences seamlessly. This means no customer leaves disappointed, even if the item they want isn’t in stock.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">3. Empowered store associates</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Store associates are no longer just cashiers; they are becoming tech-savvy customer service experts. But 78% of store associates do not have a single view of the customer, which costs them time and makes them less able to deliver exceptional customer experiences.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Equipped with mobile devices, associates can check inventory, process transactions, and provide personalized recommendations on the spot. This improves customer service and enhances the overall shopping experience, turning holiday shoppers into year-round loyal customers.</span> </p> </div>  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/pivotal-consumer-retail-technology-priorities-2021-tony-d-onofrio"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQFwmZYnDOiFTA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1612713448231?e=2147483647&v=beta&t=Nbxdc9K-G1-2GdH7-IeAK68JumLaCgfn2kzRZ6NOxv4"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">The Pivotal Consumer and Retail Technology Priorities…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Tony D'Onofrio </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 years ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/three-ways-tech-improving-retail-customer-experience-shep-hyken"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGfn5ZphRUR0w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1663406316618?e=2147483647&v=beta&t=LD_2W5aA025j2Vzi0licOz8YmHL77mnEc8T3LEa6eoI"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Three Ways Tech Is Improving The Retail Customer…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> •Shep Hyken </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 years ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/can-retail-bounce-back-tim-murphy"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHwOg5tkxXRSQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1679865086642?e=2147483647&v=beta&t=gcuFtgLCrSCSGMGOBfbscsNC3iP2ieUqgPcc59GbYAE"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Can Retail Bounce Back?</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Tim Murphy, MBA, ICAE </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class>“Store associates spend 74% of their time on activities unrelated to checkout. We ask them to wear many hats but expect them to log in to 12 different systems to do all the jobs. This can negatively affect customer service.” </span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">4. Enhanced customer engagement</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Stores are now focusing on creating </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esalesforce%2Ecom%2Fresources%2Farticles%2Fretail-experience%2F%3Fd%3D701ed000006IDhiAAG%26nc%3D701ed000006IBJOAA4%26utm_source%3D%26utm_medium%3Dorganic_social%26utm_campaign%3Damer_irtaw%26utm_content%3D_orgsocial_retexperience-article_holidayfy25_retailroundup_nl_linkedin_701ed000006IDhiAAG&urlhash=xNqz&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>memorable shopping experiences </a></span><span class>. Retailers are pulling out all the stops to engage customers through clienteling, on-site events, and in-store-only discounts. The goal is to make shopping not just a transaction but an enjoyable community experience that keeps customers coming back.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">5. Technology-driven efficiency</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>One reason brick-and-mortar stores have grown into bustling shopping hubs is the latest advances in point-of-sale (POS) technology. With advanced POS systems, real-time inventory management, and integrated CRM tools, stores are operating more efficiently than ever. These technologies help manage the increased holiday traffic, streamline operations, and provide valuable insights into customer behavior. More importantly, they provide a simplified experience for shoppers, overcoming some of the traditional downsides of shopping during busy seasons.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">How can you get ready? Step up your in-store game with modern POS.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Why? It’s all about driving down costs while making life easier for your store associates </span><span class="italic">and</span><span class> your customers. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class>“Outdated systems are costly: 98% of retailers say a single hour of POS downtime costs them up to $100,000.”</span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>If you need help modernizing your POS system, check out </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esalesforce%2Ecom%2Fretail%2Fcloud-pos%2F%3Fd%3D701ed000006IAaBAAW%26nc%3D701ed000006IZtWAAW%26utm_source%3D%26utm_medium%3Dorganic_social%26utm_campaign%3Damer_irtaw%26utm_content%3D_orgsocial_retailcloud-pos_holidayfy25_retailroundup_nl_linkedin_701ed000006IAaBAAW&urlhash=4lz-&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Salesforce’s Retail Cloud </a></span><span class> news.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><br></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Retail Checkout</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Here’s what else is new in retail… </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>Are you </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esalesforce%2Ecom%2Fblog%2Fretail-halloween%2F%3Fd%3D701ed000006I1NDAA0%26nc%3D701ed000006IIW6AAO%26utm_source%3D%26utm_medium%3Dorganic_social%26utm_campaign%3Damer_irtaw%26utm_content%3D_orgsocial_halloween-blog_holidayfy25_retailroundup_nl_linkedin_701ed000006I1NDAA0&urlhash=CwAr&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>making the most of Halloween sales </a></span><span class> this month? Learn our tips for making spooky season less trick and more treat.</span></li> <li><span class>Did you miss the </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esalesforce%2Ecom%2Fplus%2Fexperience%2FDreamforce_2024%2Fseries%2Fretail_%26_consumer_goods_at_dreamforce_2024%2Fepisode%2Fepisode-s1e2&urlhash=ZP5F&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Retail Keynote at Dreamforce </a></span><span class>? We talk about the latest trends transforming retail and how data and AI are here to help.</span></li> <li><span class>Are your store associates ready for the busy holiday shopping season? </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Esalesforce%2Ecom%2Fblog%2Fretail-holiday-prep%2F%3Fd%3D701ed000006InBiAAK%26nc%3D701ed000006HUKsAAO%26utm_source%3D%26utm_medium%3Dorganic_social%26utm_campaign%3Damer_irtaw%26utm_content%3D_orgsocial_holidayprep-blog_holidayfy25_retailroundup_nl_linkedin_701ed000006InBiAAK&urlhash=UBeN&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Read this blog </a></span><span class> on how to help them deliver revenue and relationships this year.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Retail Q&A</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>What topic should we tackle in an upcoming newsletter? Let us know what’s on your mind.</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">This newsletter was curated by</span><span class="italic"> </span><span class="italic"><a href="https://www.linkedin.com/article/edit/7183876807039885312/?author=urn%3Ali%3Afsd_company%3A3185#&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Patricia Staino </a></span><span class="italic">, Editorial Lead at Salesforce.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic font-[700]">Found these retail insights useful? Share this newsletter with your network!</span> </p> </div>  </div>   </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-publisher-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/newsletters/the-retail-roundup-7092175483768877056" data-tracking-will-navigate> <span class="sr-only"> The Retail Roundup </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEXsyCHnmNhRw/series-logo_image-shrink_100_100/series-logo_image-shrink_100_100/0/1691019769841?e=2147483647&v=beta&t=fanKQT18pqW1vgM5IgeCz3GnVsod0z_XK_DWPb9DodI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9l8dv1r8a09nem281grvopn9l" alt="The Retail Roundup"> <div class="base-main-card__info self-center ml-1 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none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs" data-sap-comment-urn="urn:li:ugcPost:7249900096614473728"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-reactions" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="227 Reactions" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="227" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:ugcPost:7249900096614473728" tabindex="0"> <img alt data-reaction-type="LIKE" 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style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-comments" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="7" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:ugcPost:7249900096614473728"> 7 Comments </a>  </div> </div> </div> <div class="comments__container"> <div class="comments">   <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://id.linkedin.com/in/syahlan-siregar-se-1812b662?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQFFXm9SkXPdEg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517597663115?e=2147483647&v=beta&t=WkgjHPt7eRM1FvsSLYRy8lxdt5QaeDx1891FeFtWEtM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Syahlan Siregar SE"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://id.linkedin.com/in/syahlan-siregar-se-1812b662?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Syahlan Siregar SE </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Sales People</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7249900096614473728,7250303169560240128)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled 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href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 3 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 4 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://br.linkedin.com/in/lucimara-bersot-mba-2850601b?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQErQyMvA5pXGg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1721868200221?e=2147483647&v=beta&t=SxnmZ3SO9qUxmQJ-ckGGF3yC9Aw4PT57ZsHniKK2Cbw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Lucimara Bersot, MBA"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://br.linkedin.com/in/lucimara-bersot-mba-2850601b?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Lucimara Bersot, MBA </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Salesforce Consultant | Salesforce Administrator | Salesforce Business Analyst | Service Cloud | Sales Cloud | 3x Salesforce Certified</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7249900096614473728,7250264135655968768)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">Great!</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 3 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 4 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://cn.linkedin.com/in/wwbags?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQH-efrv7Y1R2A/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1698560973494?e=2147483647&v=beta&t=06iE1emk0sV_c7R592dccsjMM_m4caOoH_nx3tY_pAM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Alan Lan"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://cn.linkedin.com/in/wwbags?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Alan Lan </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Marketing Director-Xiamen Worldwide Promotional Bags Co,,Ltd</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7249900096614473728,7250263651989794818)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled 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href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a 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href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 3 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 4 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://br.linkedin.com/in/andreluizdiretor?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQHoiazHDv4ZmQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1689934023164?e=2147483647&v=beta&t=MRnJKw5IiZyucCfn3SQxPNxDLtadngjqv57ufRbqRkg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="André Luiz Pereira Da Silva"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://br.linkedin.com/in/andreluizdiretor?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> André Luiz Pereira Da Silva </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">@grupoandreluizdiretor_delivery®</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7249900096614473728,7250235250696458240)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled 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data-tracking-will-navigate>https://www.comprarviagem.com.br/grupoandreluizdiretor</a></p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span class="before:middot font-sans text-s text-color-text-low-emphasis"></span> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Reply </span> </div> </a> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reactions" data-tracking-will-navigate> 3 Reactions </a> <span class="comment__reactions-count font-sans text-xs text-color-text-low-emphasis border-l-1 border-solid border-color-border-low-emphasis pl-1 mx-1 hidden"> 4 Reactions </span> </div> </div> </section>  <section class="comment flex grow-1 items-stretch leading-[16px] comment-with-action my-1.5"> <div> <a href="https://nl.linkedin.com/in/scherezade-borges?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQEArE0nRHxdiw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1639667194739?e=2147483647&v=beta&t=E3fR6Wn3OVpcVP40Kjlwx14jjsN1cKciNVrTgM12WIc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Scherezade Borges"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://nl.linkedin.com/in/scherezade-borges?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Scherezade Borges </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Lifecycle Marketing Manager</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7249900096614473728,7250229303433379840)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this comment </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr"><a class="link" href="https://nl.linkedin.com/in/arantxalar%C3%ADa?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" data-tracking-will-navigate>Arantxa Laría Albert</a> <a class="link" href="https://nl.linkedin.com/in/juhani-ilves?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" target="_self" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment-text" data-tracking-will-navigate>Juhani Ilves</a> nice #newsletter 😉</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F5-reasons-modernize-your-point-sale-salesforce-nqi3c%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon 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link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action 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language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng 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