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class="mw-page-title-main">Oatly</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 10 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-10" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">10 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A3%D9%88%D8%AA%D9%84%D9%8A" title="أوتلي – Arabic" lang="ar" hreflang="ar" data-title="أوتلي" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Oatly" title="Oatly – German" lang="de" hreflang="de" data-title="Oatly" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Oatly" title="Oatly – Estonian" lang="et" hreflang="et" data-title="Oatly" data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Oatly" title="Oatly – French" lang="fr" hreflang="fr" data-title="Oatly" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Oatly" title="Oatly – Lithuanian" lang="lt" hreflang="lt" data-title="Oatly" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Oatly" title="Oatly – Russian" lang="ru" hreflang="ru" data-title="Oatly" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Oatly" title="Oatly – Finnish" lang="fi" hreflang="fi" data-title="Oatly" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Oatly" title="Oatly – Swedish" lang="sv" hreflang="sv" data-title="Oatly" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Oatly" title="Oatly – Ukrainian" lang="uk" hreflang="uk" data-title="Oatly" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E6%AD%90%E7%89%B9%E5%8A%9B" title="歐特力 – Chinese" lang="zh" hreflang="zh" data-title="歐特力" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q10605824#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div 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i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Not to be confused with <a href="/wiki/Oatley_(disambiguation)" class="mw-redirect mw-disambig" title="Oatley (disambiguation)">Oatley (disambiguation)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Oatly Group AB</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Oatly_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/4/49/Oatly_logo.png/220px-Oatly_logo.png" decoding="async" width="220" height="73" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/49/Oatly_logo.png/330px-Oatly_logo.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/49/Oatly_logo.png/440px-Oatly_logo.png 2x" data-file-width="500" data-file-height="166" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Public_company" title="Public company">Public</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Ticker_symbol" title="Ticker symbol">Traded as</a></div></th><td class="infobox-data"><a href="/wiki/Nasdaq" title="Nasdaq">Nasdaq</a>: <a rel="nofollow" class="external text" href="https://www.nasdaq.com/market-activity/stocks/otly">OTLY</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1994<span class="noprint">; 30 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1994</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Malm%C3%B6" title="Malmö">Malmö</a> <span class="penicon autoconfirmed-show"><span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q10605824?uselang=en#P159" title="Edit this on Wikidata"><img alt="Edit this on Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></span></div>, <div class="ib-company-country country-name">Sweden <span class="penicon autoconfirmed-show"><span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q10605824?uselang=en#P17" title="Edit this on Wikidata"><img alt="Edit this on Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></span></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">International</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Dairy_alternatives" class="mw-redirect" title="Dairy alternatives">Dairy alternatives</a></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap"><a href="/wiki/United_States_dollar" title="United States dollar">US$</a>722 million</span> (2022)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span class="nowrap"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> −<span style="white-space: nowrap">US$393 million</span> (2022)</span></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Asset" title="Asset">Total assets</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$1.23 billion</span> (2022)</td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Equity_(finance)" title="Equity (finance)">Total equity</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Decrease"><img alt="Decrease" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/11px-Decrease2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/17px-Decrease2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ed/Decrease2.svg/22px-Decrease2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <span style="white-space: nowrap">US$791 million</span> (2022)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">2,009 (2022)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://oatly.com">oatly<wbr />.com</a></span></td></tr><tr><td colspan="2" class="infobox-below"><b>Footnotes / references</b><br /><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <p><b>Oatly Group AB</b> is a Swedish food company that produces <a href="/wiki/Dairy_alternative" class="mw-redirect" title="Dairy alternative">alternatives to dairy</a> products from <a href="/wiki/Oat" title="Oat">oats</a>, including <a href="/wiki/Oat_milk" title="Oat milk">oat milk</a>.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Oatly was formed in the 1990s using research from <a href="/wiki/Lund_University" title="Lund University">Lund University</a>.<sup id="cite_ref-livekindly_4-0" class="reference"><a href="#cite_note-livekindly-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> Oatly has headquarters in <a href="/wiki/Malm%C3%B6" title="Malmö">Malmö</a> and a production and development center in <a href="/wiki/Landskrona" title="Landskrona">Landskrona</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>Oatly's key markets are <a href="/wiki/Sweden" title="Sweden">Sweden</a>, <a href="/wiki/Germany" title="Germany">Germany</a> and the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>. The company's products were available in 60,000 retail stores and 32,200 coffee shops around the world as of 31 December 2020.<sup id="cite_ref-:0_11-0" class="reference"><a href="#cite_note-:0-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers#Chronological_items" title="Wikipedia:Manual of Style/Dates and numbers"><span title="Needs figure from 2022 or 2023 (May 2023)">needs update</span></a></i>]</sup> Oatly is available in 11,000 coffee and tea shops in <a href="/wiki/China" title="China">China</a>, and at more than 6,000 retail and specialty shops across the <a href="/wiki/United_States" title="United States">United States</a>, including thousands of <a href="/wiki/Starbucks" title="Starbucks">Starbucks</a> locations.<sup id="cite_ref-:0_11-1" class="reference"><a href="#cite_note-:0-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Oatly&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Oatly.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/56/Oatly.jpg/180px-Oatly.jpg" decoding="async" width="180" height="189" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/56/Oatly.jpg/270px-Oatly.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/56/Oatly.jpg/360px-Oatly.jpg 2x" data-file-width="1043" data-file-height="1095" /></a><figcaption>In <a href="/wiki/Finland" title="Finland">Finland</a>, oat drinks for sale: Regular, <a href="/wiki/Organic_food" title="Organic food">Organic</a>, and <a href="/wiki/Barista" title="Barista">Barista</a></figcaption></figure> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Oatly_Salty_Caramel_Hazelnut_(cropped).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/29/Oatly_Salty_Caramel_Hazelnut_%28cropped%29.jpg/150px-Oatly_Salty_Caramel_Hazelnut_%28cropped%29.jpg" decoding="async" width="150" height="200" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/29/Oatly_Salty_Caramel_Hazelnut_%28cropped%29.jpg/225px-Oatly_Salty_Caramel_Hazelnut_%28cropped%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/29/Oatly_Salty_Caramel_Hazelnut_%28cropped%29.jpg/300px-Oatly_Salty_Caramel_Hazelnut_%28cropped%29.jpg 2x" data-file-width="1623" data-file-height="2165" /></a><figcaption>Oatly Salty Caramel Hazelnut vegan ice cream</figcaption></figure> <p>Oatly was founded in 1993 or 1994 by food scientist <a href="/wiki/Rickard_%C3%96ste" title="Rickard Öste">Rickard Öste</a> and his brother Björn Öste.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The parent company of Oatly AB is Ceba AB, which was founded by Rickard Öste, Ingegerd Sjöholm, Inger Ahlden and Lennart Lindahl together with the cereals company Skånska Lantmännen on 17 February 1994<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-foods-future_15-0" class="reference"><a href="#cite_note-foods-future-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> Oatly Group changed its name from Havre Global AB on 1 March 2021.<sup id="cite_ref-:0_11-2" class="reference"><a href="#cite_note-:0-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>Oatly is now part-owned by <a href="/wiki/The_Blackstone_Group" class="mw-redirect" title="The Blackstone Group">The Blackstone Group</a> (7%), Verlinvest, 45,9% via <a href="/w/index.php?title=Nativus_Company_Limited&action=edit&redlink=1" class="new" title="Nativus Company Limited (page does not exist)">Nativus Company Limited</a> a part of <a href="/wiki/China_Resources" title="China Resources">China Resources</a> (a conglomerate owned by the Chinese state), Industrifonden, Östersjöstiftelsen, and the employees.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> The group also included celebrities such as <a href="/wiki/Oprah_Winfrey" title="Oprah Winfrey">Oprah Winfrey</a> and <a href="/wiki/Jay-Z" title="Jay-Z">Jay-Z</a>, as well as Starbucks founder <a href="/wiki/Howard_Schultz" title="Howard Schultz">Howard Schultz</a>.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p><p>In 2018 the company was publicly criticized for supporting a local pig farm to which it sold the residue of its manufacturing process. The company said it would "re-visit the issue."<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p><p>In 2020, Oatly's sale of a US$200-million stake to investors including the <a href="/wiki/The_Blackstone_Group" class="mw-redirect" title="The Blackstone Group">Blackstone Group</a>, which has financed companies driving extensive deforestation in the <a href="/wiki/Amazon_rainforest" title="Amazon rainforest">Amazon</a>, as well as driving road development into the depths of the jungle for export of foodstuffs,<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> angered consumers and led to a backlash against the company.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>In 2021, Oatly applied to be listed on the <a href="/wiki/Nasdaq" title="Nasdaq">Nasdaq</a> under the ticker symbol "OTLY".<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> When the company set terms for its initial public offering, its potential value was estimated at more than $10 billion.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Morgan_Stanley" title="Morgan Stanley">Morgan Stanley</a>, <a href="/wiki/J.P._Morgan_%26_Co." title="J.P. Morgan & Co.">J.P. Morgan</a> and Credit Suisse were the underwriters.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> OTLY stock was priced at $17 but had its first public trade at $22.12 on the first day.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>On 14 July 2021 <a href="/wiki/Short_seller" class="mw-redirect" title="Short seller">short seller</a> Spruce Point Capital published a report questioning Oatly's management and sustainability.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> Spruce Point alleged that Oatly overstated revenue and margins, among other accounting issues, and accused the company of <a href="/wiki/Greenwashing" title="Greenwashing">green washing</a> for understating water usage, and for not having a waste-water treatment facility.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> After the announcement Oatly's stock briefly went below IPO, resulting in several class-action lawsuits.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> Glenn Vanzura of <a href="/wiki/Mayer_Brown" title="Mayer Brown">Mayer Brown</a> stated that it is common in other industries that after a short-seller targets a company to drive down stock price, a class action lawsuit is filed, noting that such lawsuits are often dismissed.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p><p>Oatly took a small British firm, Glebe Farm Foods, to court, alleging it had infringed Oatly's trademark by selling cartons of an oat-based drink called "PureOaty". In August 2021, the judge dismissed Oatly's case at London's High Court, concluding there was only a "very modest level of similarity" between the Glebe Farm branding and Oatly's.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Oatly&action=edit&section=2" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Oatly_vegan_chocolate_ice_cream.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/3/3a/Oatly_vegan_chocolate_ice_cream.jpg/220px-Oatly_vegan_chocolate_ice_cream.jpg" decoding="async" width="220" height="186" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/3a/Oatly_vegan_chocolate_ice_cream.jpg/330px-Oatly_vegan_chocolate_ice_cream.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3a/Oatly_vegan_chocolate_ice_cream.jpg/440px-Oatly_vegan_chocolate_ice_cream.jpg 2x" data-file-width="3546" data-file-height="3000" /></a><figcaption>Oatly chocolate ice cream</figcaption></figure> <p>Oatly has a range of products including: <a href="/wiki/Oat_milk" title="Oat milk">oat milk</a>, ice cream, cold coffee, yoghurt substitutes, cooking cream, spread, custard and mayonnaise.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-International_Products_38-0" class="reference"><a href="#cite_note-International_Products-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> All products are certified kosher and vegan and are non-GMO project verified.<sup id="cite_ref-FAQs_USA_39-0" class="reference"><a href="#cite_note-FAQs_USA-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> All US Oatly products are certified gluten free.<sup id="cite_ref-FAQs_USA_39-1" class="reference"><a href="#cite_note-FAQs_USA-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-FAQs_International_40-0" class="reference"><a href="#cite_note-FAQs_International-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> However, in Europe and Asia, Oatly's products are not gluten free.<sup id="cite_ref-FAQs_International_40-1" class="reference"><a href="#cite_note-FAQs_International-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p><p>In the US, Oatly's oat beverages, frozen desserts, and "oatgurt" are offered. Varieties of oat milk available in the US include the following: barista edition, original, chocolate, full fat, and low-fat oat milk.<sup id="cite_ref-Products_USA_41-0" class="reference"><a href="#cite_note-Products_USA-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> Oatly also offers a nondairy frozen dessert, similar to an ice cream, in several flavors. Flavors available for purchase in the US include chocolate chip, mint chip, coffee, strawberry, chocolate, vanilla, oat, and salted caramel. Oatly frozen desserts are available in store only, in the United States.<sup id="cite_ref-Products_USA_41-1" class="reference"><a href="#cite_note-Products_USA-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> Oatgurt, a substitute yoghurt, is made with oats and does not contain any dairy. The product contains active and live cultures.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> Flavors of oatgurt available in the US include plain, strawberry, peach, black cherry, and mixed berry.<sup id="cite_ref-Products_USA_41-2" class="reference"><a href="#cite_note-Products_USA-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> </p> <style data-mw-deduplicate="TemplateStyles:r1237032888/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner img{background-color:white}}</style><div class="thumb tmulti tleft"><div class="thumbinner multiimageinner" style="width:192px;max-width:192px"><div class="trow"><div class="tsingle" style="width:96px;max-width:96px"><div class="thumbimage" style="height:162px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Oatly_oatmilk-_barista_edition.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/84/Oatly_oatmilk-_barista_edition.jpg/94px-Oatly_oatmilk-_barista_edition.jpg" decoding="async" width="94" height="162" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/84/Oatly_oatmilk-_barista_edition.jpg/141px-Oatly_oatmilk-_barista_edition.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/84/Oatly_oatmilk-_barista_edition.jpg/188px-Oatly_oatmilk-_barista_edition.jpg 2x" data-file-width="2059" data-file-height="3543" /></a></span></div></div><div class="tsingle" style="width:92px;max-width:92px"><div class="thumbimage" style="height:162px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Oatly_Barista_Edition_2_(2).jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Oatly_Barista_Edition_2_%282%29.jpg/90px-Oatly_Barista_Edition_2_%282%29.jpg" decoding="async" width="90" height="163" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Oatly_Barista_Edition_2_%282%29.jpg/135px-Oatly_Barista_Edition_2_%282%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Oatly_Barista_Edition_2_%282%29.jpg/180px-Oatly_Barista_Edition_2_%282%29.jpg 2x" data-file-width="2225" data-file-height="4029" /></a></span></div></div></div><div class="trow" style="display:flex"><div class="thumbcaption">Oatly Barista Edition oat milk</div></div></div></div> <p>Internationally, Oatly also offers on the go, single-serve beverages packaged in silver containers that resemble cans, but are made of recyclable paper. Varieties include chocolate oat milk, cold brew latte, organic matcha latte, and organic mocha latte.<sup id="cite_ref-International_Products_38-1" class="reference"><a href="#cite_note-International_Products-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> Additionally, both boxed oat drink and boxed chocolate oat drink are available outside the US.<sup id="cite_ref-International_Products_38-2" class="reference"><a href="#cite_note-International_Products-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p><p>The only nutritional difference between Oatly's original oat milk and barista edition oat milk is fat content. The barista edition contains doubled amount of fat compared to the original version (3% versus 1.5%). The higher fat content allows the oat milk to perform better when steamed, frothed, and paired with espresso for coffee drinks, hence the name "barista edition". It also makes for a richer and more pleasant flavor complement to teas in tea lattes and is commonly used as a milk alternative for matcha lattes.<sup id="cite_ref-FAQs_USA_39-2" class="reference"><a href="#cite_note-FAQs_USA-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Advertising">Advertising</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Oatly&action=edit&section=3" title="Edit section: Advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Oatly_advertisement,_Sweden.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Oatly_advertisement%2C_Sweden.jpg/200px-Oatly_advertisement%2C_Sweden.jpg" decoding="async" width="200" height="149" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Oatly_advertisement%2C_Sweden.jpg/300px-Oatly_advertisement%2C_Sweden.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Oatly_advertisement%2C_Sweden.jpg/400px-Oatly_advertisement%2C_Sweden.jpg 2x" data-file-width="2592" data-file-height="1936" /></a><figcaption>Oatly advertisement on the Stockholm Metro, 2016</figcaption></figure> <p>The Danish dairy company <a href="/wiki/Arla_Foods" title="Arla Foods">Arla Foods</a> produced a series of adverts to discourage people from buying vegan alternatives to cow's milk and used a fake brand 'Pjölk' which was similar to Oatly. In response, Oatly trademarked the fictitious brands Pjölk, Brölk, Sölk, and Trölk and began using them on their packaging.<sup id="cite_ref-livekindly_4-1" class="reference"><a href="#cite_note-livekindly-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>The Swedish dairy lobby LRF Mjölk successfully sued Oatly for using the phrase "Milk, but made for humans." In response to the lawsuit, Oatly published the text of the lawsuit leading to an increase in sales.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> </p><p>In 2018, Oatly spent £700,000 on advertising in the UK on <a href="/wiki/All_4" class="mw-redirect" title="All 4">All 4</a> and on billboards in train stations in <a href="/wiki/Brixton_railway_station" title="Brixton railway station">Brixton</a>, <a href="/wiki/London_King%27s_Cross_railway_station" title="London King's Cross railway station">King's Cross</a>, <a href="/wiki/Oxford_Circus_tube_station" title="Oxford Circus tube station">Oxford Circus</a>, and <a href="/wiki/Shoreditch_High_Street_railway_station" title="Shoreditch High Street railway station">Shoreditch</a> using the "Milk, but made for humans" slogan banned in Sweden.<sup id="cite_ref-livekindly_4-2" class="reference"><a href="#cite_note-livekindly-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>In February 2021, the company advertised during <a href="/wiki/Super_Bowl_LV" title="Super Bowl LV">Super Bowl LV</a>. The commercial, called "Wow, No Cow", featured CEO Toni Petersson singing a jingle in an oat field. The ad was originally aired in Sweden in 2014, which got banned due to a lawsuit from LRF Mjölk that sued Oatly for using the phrase "Milk, but made for humans".<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p>Later that month, Oatly launched its first Europe-wide advertising campaign<sup id="cite_ref-Retail_Times_2021-02-15_46-0" class="reference"><a href="#cite_note-Retail_Times_2021-02-15-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-The_Drum_2021-02-15_47-0" class="reference"><a href="#cite_note-The_Drum_2021-02-15-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> called "Are You Stupid?",<sup id="cite_ref-The_Drum_2021-02-15_47-1" class="reference"><a href="#cite_note-The_Drum_2021-02-15-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Campaign_2021-02-15_48-0" class="reference"><a href="#cite_note-Campaign_2021-02-15-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> showing results from <a href="/wiki/Focus_group" title="Focus group">focus group</a> testing,<sup id="cite_ref-Retail_Times_2021-02-15_46-1" class="reference"><a href="#cite_note-Retail_Times_2021-02-15-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> showing people recognising which products do and do not contain dairy, irrespective of packaging,<sup id="cite_ref-Retail_Times_2021-02-15_46-2" class="reference"><a href="#cite_note-Retail_Times_2021-02-15-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Campaign_2021-02-15_48-1" class="reference"><a href="#cite_note-Campaign_2021-02-15-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> and directing viewers to a petition against "Amendment 171",<sup id="cite_ref-Campaign_2021-02-15_48-2" class="reference"><a href="#cite_note-Campaign_2021-02-15-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> supported by the <a href="/wiki/European_Dairy_Association" title="European Dairy Association">European Dairy Association</a>,<sup id="cite_ref-Retail_Times_2021-02-15_46-3" class="reference"><a href="#cite_note-Retail_Times_2021-02-15-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-The_Drum_2021-02-15_47-2" class="reference"><a href="#cite_note-The_Drum_2021-02-15-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-City_U_2021-01-26_49-0" class="reference"><a href="#cite_note-City_U_2021-01-26-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> which seeks to ban non-dairy products from using "dairy-based descriptors" such as "dairy", "creamy", "yoghurt-style dessert" or "does not contain milk"<sup id="cite_ref-City_U_2021-01-26_49-1" class="reference"><a href="#cite_note-City_U_2021-01-26-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> and could be interpreted to ban "packaging designs that call to mind dairy products, such as yoghurt pots or milk cartons"<sup id="cite_ref-The_Drum_2021-02-15_47-3" class="reference"><a href="#cite_note-The_Drum_2021-02-15-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-City_U_2021-01-26_49-2" class="reference"><a href="#cite_note-City_U_2021-01-26-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> and ban <a href="/wiki/Greenhouse_gas_emissions_from_agriculture" title="Greenhouse gas emissions from agriculture">climate impact</a> comparisons.<sup id="cite_ref-The_Drum_2021-02-15_47-4" class="reference"><a href="#cite_note-The_Drum_2021-02-15-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-City_U_2021-01-26_49-3" class="reference"><a href="#cite_note-City_U_2021-01-26-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> Campaigners — and one focus group member — argued that Amendment 171 would make it harder for the EU to meet its goal of increasing plant-based food consumption.<sup id="cite_ref-Retail_Times_2021-02-15_46-4" class="reference"><a href="#cite_note-Retail_Times_2021-02-15-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> Amendment 171 was approved by majority vote in the <a href="/wiki/European_Parliament" title="European Parliament">European Parliament</a> in October 2020 and went into <a href="/wiki/Formal_Trilogue_meeting" class="mw-redirect" title="Formal Trilogue meeting">trilogue</a> negotiations in late January 2021.<sup id="cite_ref-City_U_2021-01-26_49-4" class="reference"><a href="#cite_note-City_U_2021-01-26-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> On 25 May 2021 the EU withdrew Amendment 171, thus allowing plant-based dairy companies to use words like "buttery" or "creamy" to describe their products.<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> </p><p>In the beginning of 2022, several Oatly ads were banned by the British <a href="/wiki/Advertising_Standards_Authority_(United_Kingdom)" title="Advertising Standards Authority (United Kingdom)">Advertising Standards Authority</a> (ASA), a private regulatory body. The ASA did not dispute Oatly's claim that a vegan diet would reduce greenhouse gas emissions. But the ASA found consumers could confuse claims for Oatly Barista Edition with its other products, and that a study comparing the meat and dairy industry to the transportation industry did not compare the two equally.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> </p><p>In 2024, Oatly announced a partnership with the <a href="/wiki/Minor_League_Baseball" title="Minor League Baseball">Minor League Baseball</a> where they would play at all 120 teams of the MiLB. They said they were going to be known as the 121st team of the MiLB, known as the "Malmo Oat Milkers".<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p><p>In September 2024, Oatly launched a campaign in the UK promoting the use of oat milk in tea, emphasizing how their product complements the popular British beverage, as part of their continued efforts to encourage plant-based milk alternatives.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Oatly&action=edit&section=4" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.sec.gov/ix?doc=/Archives/edgar/data/0001843586/000095017023013559/otly-20221231.htm">"Oatly Group AB 2022 Annual Report (Form 20-F)"</a>. <a href="/wiki/U.S._Securities_and_Exchange_Commission" title="U.S. Securities and Exchange Commission">U.S. Securities and Exchange Commission</a>. 20 April 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Oatly+Group+AB+2022+Annual+Report+%28Form+20-F%29&rft.pub=U.S.+Securities+and+Exchange+Commission&rft.date=2023-04-20&rft_id=https%3A%2F%2Fwww.sec.gov%2Fix%3Fdoc%3D%2FArchives%2Fedgar%2Fdata%2F0001843586%2F000095017023013559%2Fotly-20221231.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWatson2019" class="citation web cs1">Watson, Imogen (1 April 2019). <a rel="nofollow" class="external text" href="https://www.thedrum.com/news/2019/04/01/dairy-free-oatly-labels-include-climate-footprint-figure-encourage-milk-swap">"Dairy-free Oatly labels to include climate footprint figure to encourage milk swap"</a>. <i>The Drum</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">27 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Outline&rft.atitle=Sweden%27s+%27Milk+War%27+is+getting+udderly+vicious&rft.date=2019-12-04&rft.aulast=Goldberg&rft.aufirst=Jacob&rft_id=https%3A%2F%2Ftheoutline.com%2Fpost%2F8384%2Fsweden-milk-war-oatly&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> <li id="cite_note-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-44">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFLundstrom2021" class="citation news cs1">Lundstrom, Kathryn (7 February 2021). <a rel="nofollow" class="external text" href="https://www.adweek.com/brand-marketing/oatlys-ceo-wrote-that-song-in-the-brands-first-super-bowl-ad/">"Oatly's CEO Wrote That Song in the Brand's First Super Bowl Ad"</a>. <i><a href="/wiki/Adweek" title="Adweek">Adweek</a></i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">16 February</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Campaign&rft.atitle=Oatly+takes+on+European+Parliament+with+%27Are+you+stupid%3F%27+campaign&rft.date=2021-02-15&rft.aulast=McGonagle&rft.aufirst=Emmet&rft_id=https%3A%2F%2Fwww.campaignlive.co.uk%2Farticle%2Foatly-takes-european-parliament-are-stupid-campaign%2F1707401&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> <li id="cite_note-City_U_2021-01-26-49"><span class="mw-cite-backlink">^ <a href="#cite_ref-City_U_2021-01-26_49-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-City_U_2021-01-26_49-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-City_U_2021-01-26_49-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-City_U_2021-01-26_49-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-City_U_2021-01-26_49-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBonadioBorghini2021" class="citation news cs1">Bonadio, Enrico; Borghini, Andrea (26 January 2021). <a rel="nofollow" class="external text" href="https://www.city.ac.uk/news/2021/january/vegan-dairy-products-face-eu-ban-from-using-milk-cartons-and-yoghurt-pots-the-uk-could-be-next">"Vegan 'dairy' products face EU ban from using milk cartons and yoghurt pots: The UK could be next"</a>. <a href="/wiki/City,_University_of_London" title="City, University of London">City, University of London</a><span class="reference-accessdate">. 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Retrieved <span class="nowrap">16 February</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Politico&rft.atitle=What+is+Amendment+171+and+how+could+it+affect+plant-based+foods%3F&rft.date=2020-10-05&rft.au=European+Alliance+for+Plant-Based+Foods&rft_id=https%3A%2F%2Fwww.politico.eu%2Fsponsored-content%2Fwhat-is-amendment-171-and-how-could-it-affect-plant-based-foods%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> <li id="cite_note-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-51">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBarry2021" class="citation web cs1">Barry, Sinead (28 May 2021). <a rel="nofollow" class="external text" href="https://www.euronews.com/green/2021/05/28/cheesed-off-controversial-amendment-171-withdrawn-from-eu">"Cheesed off? Controversial bill withdrawn from EU"</a>. <i>euronews</i><span class="reference-accessdate">. Retrieved <span class="nowrap">8 August</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=euronews&rft.atitle=Cheesed+off%3F+Controversial+bill+withdrawn+from+EU&rft.date=2021-05-28&rft.aulast=Barry&rft.aufirst=Sinead&rft_id=https%3A%2F%2Fwww.euronews.com%2Fgreen%2F2021%2F05%2F28%2Fcheesed-off-controversial-amendment-171-withdrawn-from-eu&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> <li id="cite_note-52"><span class="mw-cite-backlink"><b><a href="#cite_ref-52">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSweney2022" class="citation news cs1">Sweney, Mark (27 January 2022). <a rel="nofollow" class="external text" href="https://www.theguardian.com/media/2022/jan/26/oatly-ads-banned-by-uk-watchdog-over-misleading-green-claims">"Oatly ads banned by UK watchdog over 'misleading' green claims"</a>. <i>The Guardian</i><span class="reference-accessdate">. Retrieved <span class="nowrap">27 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Oatly+ads+banned+by+UK+watchdog+over+%27misleading%27+green+claims&rft.date=2022-01-27&rft.aulast=Sweney&rft.aufirst=Mark&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fmedia%2F2022%2Fjan%2F26%2Foatly-ads-banned-by-uk-watchdog-over-misleading-green-claims&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> <li id="cite_note-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-53">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.com/news/business-60128075">"Oatly ads banned over 'misleading' environmental claims"</a>. <i>BBC News</i>. 26 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">28 January</span> 2022</span>. <q>However the ASA did not uphold complaints against a further claim that 'If everyone in the world adopted a vegan diet, it would reduce food's annual greenhouse emissions by 6.6bn metric tons (a 49% reduction)', which the advertising regulator said was substantiated by Mr Poore's analysis and by a report from the Institute for Climate Economics.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=Oatly+ads+banned+over+%27misleading%27+environmental+claims&rft.date=2022-01-26&rft_id=https%3A%2F%2Fwww.bbc.com%2Fnews%2Fbusiness-60128075&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> <li id="cite_note-54"><span class="mw-cite-backlink"><b><a href="#cite_ref-54">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.milb.com/news/minor-league-baseball-oatly-announce-multi-year-partnership">"MiLB Partnership"</a>. Minor League Baseball. 2 May 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">10 August</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=MiLB+Partnership&rft.pub=Minor+League+Baseball&rft.date=2023-05-02&rft_id=https%3A%2F%2Fwww.milb.com%2Fnews%2Fminor-league-baseball-oatly-announce-multi-year-partnership&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> <li id="cite_note-55"><span class="mw-cite-backlink"><b><a href="#cite_ref-55">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://vegconomist.com/marketing-and-media/oatly-campaign-brits-oat-milk-in-tea/">"New Oatly Campaign Aims to Convince Brits to Try Oat Milk in Tea - vegconomist - the vegan business magazine"</a>. <i>vegconomist.com</i>. 9 October 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">14 October</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=vegconomist.com&rft.atitle=New+Oatly+Campaign+Aims+to+Convince+Brits+to+Try+Oat+Milk+in+Tea+-+vegconomist+-+the+vegan+business+magazine&rft.date=2024-10-09&rft_id=https%3A%2F%2Fvegconomist.com%2Fmarketing-and-media%2Foatly-campaign-brits-oat-milk-in-tea%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AOatly" class="Z3988"></span></span> </li> </ol></div></div> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl 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href="/wiki/Avena_byzantina" title="Avena byzantina">Avena byzantina</a></i></li> <li><i><a href="/wiki/Avena_strigosa" title="Avena strigosa">Avena strigosa</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Basic preparations</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Groat_(grain)" title="Groat (grain)">Groat</a></li> <li><a href="/wiki/Oatmeal" title="Oatmeal">Oatmeal</a></li> <li><a href="/wiki/Oat_milk" title="Oat milk">Oat milk</a></li> <li><a href="/wiki/Rolled_oats" title="Rolled oats">Rolled oats</a></li> <li><a href="/wiki/Steel-cut_oats" title="Steel-cut oats">Steel-cut oats</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Culinary usage</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anzac_biscuit" title="Anzac biscuit">Anzac biscuit</a></li> <li><a href="/wiki/Atholl_brose" title="Atholl brose">Atholl brose</a></li> <li><a href="/wiki/Avena_(drink)" title="Avena (drink)">Avena</a></li> <li><a href="/wiki/Bannock_(British_food)" class="mw-redirect" title="Bannock (British food)">Bannock</a></li> <li><a href="/wiki/Black_pudding" title="Black pudding">Black pudding</a></li> <li><a href="/wiki/Brenntar" title="Brenntar">Brenntar</a></li> <li><a href="/wiki/Cranachan" title="Cranachan">Cranachan</a></li> <li><a href="/wiki/Dock_pudding" title="Dock pudding">Dock pudding</a></li> <li><a href="/wiki/West_Slavic_fermented_cereal_soups" class="mw-redirect" title="West Slavic fermented cereal soups">fermented soup</a></li> <li><a href="/wiki/Flapjack_(oat_bar)" title="Flapjack (oat bar)">Flapjack</a></li> <li><a href="/wiki/Fruit_pudding" title="Fruit pudding">Fruit pudding</a></li> <li><a href="/wiki/Gomme_(food)" title="Gomme (food)">Gomme (food)</a></li> <li><a href="/wiki/Granola" title="Granola">Granola</a></li> <li><a href="/wiki/Gruel" title="Gruel">Gruel</a></li> <li><a href="/wiki/Havreflarn" title="Havreflarn">Havreflarn</a></li> <li><a href="/wiki/Hobnob_biscuit" title="Hobnob biscuit">Hobnob biscuit</a></li> <li><a href="/wiki/Kasha" title="Kasha">Kasha</a></li> <li><a href="/wiki/Muesli" title="Muesli">Muesli</a></li> <li><a href="/wiki/Oatmeal_ball" title="Oatmeal ball">Oatmeal ball</a></li> <li><a href="/wiki/Oat_bread" class="mw-redirect" title="Oat bread">Oat bread</a></li> <li><a href="/wiki/Oatcake" title="Oatcake">Oatcake</a></li> <li><a href="/wiki/Oatmeal_Crisp" title="Oatmeal Crisp">Oatmeal Crisp</a></li> <li><a href="/wiki/Oatmeal_raisin_cookie" title="Oatmeal raisin cookie">Oatmeal raisin cookie</a></li> <li><a href="/wiki/Oatmeal_stout" class="mw-redirect" title="Oatmeal stout">Oatmeal stout</a></li> <li><a href="/wiki/Parkin_(cake)" title="Parkin (cake)">Parkin</a></li> <li><a href="/wiki/Porridge" title="Porridge">Porridge</a></li> <li><a href="/wiki/Rock_cake" title="Rock cake">Rock cake</a></li> <li><a href="/wiki/Skirlie" title="Skirlie">Skirlie</a></li> <li><a href="/wiki/Sowans" title="Sowans">Sowans</a></li> <li><a href="/wiki/Staffordshire_oatcake" title="Staffordshire oatcake">Staffordshire oatcake</a></li> <li><a href="/wiki/Stornoway_black_pudding" title="Stornoway black pudding">Stornoway black pudding</a></li> <li><a href="/wiki/Throdkin" title="Throdkin">Throdkin</a></li> <li><a href="/wiki/White_pudding" title="White pudding">White pudding</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cool-A-Coo" title="Cool-A-Coo">Cool-A-Coo</a></li> <li><a href="/wiki/It%27s-It_Ice_Cream" title="It's-It Ice Cream">It's-It Ice Cream</a></li> <li><a href="/wiki/Macroom_Oatmeal" title="Macroom Oatmeal">Macroom Oatmeal</a></li> <li><a href="/wiki/Maypo" title="Maypo">Maypo</a></li> <li><a href="/wiki/McCann%27s_Steel_Cut_Irish_Oatmeal" title="McCann's Steel Cut Irish Oatmeal">McCann's</a></li> <li><a href="/wiki/McOatmeal" class="mw-redirect" title="McOatmeal">McOatmeal</a></li> <li><a href="/wiki/Mornflake" title="Mornflake">Mornflake</a></li> <li><a class="mw-selflink selflink">Oatly</a></li> <li><a href="/wiki/Oatmeal_Creme_Pie" title="Oatmeal Creme Pie">Oatmeal Creme Pie</a></li> <li><a href="/wiki/Quaker_Oats_Company" title="Quaker Oats Company">Quaker Oats</a></li> <li><a href="/wiki/Ready_Brek" title="Ready Brek">Ready Brek</a></li> <li><a href="/wiki/Uncle_Tobys" title="Uncle Tobys">Uncle Tobys</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Avenanthramide" title="Avenanthramide">Avenanthramide</a></li> <li><a href="/wiki/Oat_beta-glucan" title="Oat beta-glucan">Oat beta-glucan</a></li> <li><a href="/wiki/Oatmeal_cookie_(cocktail)" title="Oatmeal cookie (cocktail)">Oatmeal cookie (cocktail)</a></li> <li><a href="/wiki/List_of_oat_diseases" title="List of oat diseases">Oat diseases</a></li> <li><a href="/wiki/Oat_sensitivity" title="Oat sensitivity">Oat sensitivity</a></li> <li><a href="/wiki/Smith_v_Hughes" title="Smith v Hughes">Smith v Hughes</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, 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