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Visit <a href='https://www.blog.google/' target='_blank'>The Keyword</a> for all the latest news and stories from Google </div> <div class='header-outer'> <div class='header-inner'> <a class='google-logo' href='https://googleblog.blogspot.com/'> <img height='96' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_284x96dp.png' width='284'/> </a> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a href='/.'> <h2> Official Blog </h2> </a> </div> <div class='header-desc'> Insights from Googlers into our products, technology, and the Google culture </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='4326124907853343357' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/12/top-ten-ways-to-get-your-business-ready.html' itemprop='url' title='The top ten ways to get your business ready for the holidays'> The top ten ways to get your business ready for the holidays </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> December 14, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> A few weeks ago, we jump-started the holiday shopping season with <a href="http://googleblog.blogspot.com/2009/11/new-black-friday.html">Black Friday and Cyber Monday</a>. Like us, you probably browsed the shops and sites for the coolest products and best shopping deals for your holiday purchases. But if you're a business or an advertiser, you probably know that some of the biggest shopping weekends of the year are approaching — and you need to get your business ready for the rush!<br /><br />If you're as geeky as we are, you're probably doing everything you can to figure out how to best use the tools available on the web to find the right customers and effectively measure the results from the money you spent on marketing.<br /><br />At T-minus ten days before Christmas, its not too late to look over your holiday campaigns and we’d like to share with you our top 10 holiday tips — a quick checklist to help you make use of important data now and improve your holiday campaigns.<br /><br />Consider it a gift from one geeky data whiz to another!<br /><br />1. Update your wishlist:<br />Use the <a href="//www.google.com/sktool/#">Search-based Keyword Tool</a> to find keywords that you never thought of incorporating into your campaign for the holidays. (Here is a how-to guide for how best to use the tool: <a href="http://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html">Monetize The Long Tail of Search</a>).<br /><br />2. Know what's hot this season:<br />Research on <a href="//www.google.com/insights/search/#">Insights for Search</a> to see what the “Rising Searches” are and understand how people are searching for your brand (and your competitors!).<br /><br />3. Read the wish lists:<br />Who could be looking for you? Type your website URL into <a href="https://www.google.com/adplanner/#sitesearch">Google Ad Planner</a> to see who is looking for your site, broken down by demographic categories like age and gender.<br /><br />4. Follow the reindeer:<br />Where else are they going? Use <a href="https://www.google.com/adplanner/#audienceSearch">Ad Planner</a> to find other websites that share the same demographics as yours. Putting display ads on that site might be a great way for you to target that audience!<br /><br />5. Build new toys:<br />Create new <a href="//www.google.com/adwords">AdWords campaigns</a> for your holiday lines and products. Incorporate new keywords and keep in mind the trends you found on Insights for Search.<br /><br />6. Train the elves:<br />Test your AdWords campaigns by introducing new holiday promotions. Then, test your promotions — a promotion for "30% off" might resonate better with your customers than "Buy One Get One Free."<br /><br />7. Check your list twice:<br />Use <a href="//www.google.com/analytics">Google Analytics</a> to better understand where your traffic is coming from during the holiday season. Find out who's coming to your website, when they're coming and where they're coming from.<br /><br />8. Map out the route:<br />How long are people staying on your website? Use Google Analytics to understand your purchasing cycle. Which pages have the <a href="http://www.kaushik.net/avinash/2007/08/standard-metrics-revisited-3-bounce-rate.html">highest bounce rate</a>? And which pages are people leaving the quickest?<br /><br />9. Test run on the sleigh:<br />Run experiments using <a href="//www.google.com/websiteoptimizer">Website Optimizer</a> on the landing pages you have linked from your ads. Make sure the images are in the right place and that they're not a distraction for your customer. Play around with the size of the image and the image type.<br /><br />10. Does the chimney work?:<br />Test different versions of your purchase page to find out what works best. Change the "purchase" button on your webpage. Pick different colors — bright versus dark colors — and vary the button sizes. Try out different text on your button. See which of these variations lead to the most clicks to conversions.<br /><br />We wish you a happy, data driven holiday season.<br /><br /><span class="byline-author">Posted by Avinash Kaushik, Analytics Evangelist</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> A few weeks ago, we jump-started the holiday shopping season with <a href="http://googleblog.blogspot.com/2009/11/new-black-friday.html">Black Friday and Cyber Monday</a>. Like us, you probably browsed the shops and sites for the coolest products and best shopping deals for your holiday purchases. But if you're a business or an advertiser, you probably know that some of the biggest shopping weekends of the year are approaching — and you need to get your business ready for the rush!<br /><br />If you're as geeky as we are, you're probably doing everything you can to figure out how to best use the tools available on the web to find the right customers and effectively measure the results from the money you spent on marketing.<br /><br />At T-minus ten days before Christmas, its not too late to look over your holiday campaigns and we’d like to share with you our top 10 holiday tips — a quick checklist to help you make use of important data now and improve your holiday campaigns.<br /><br />Consider it a gift from one geeky data whiz to another!<br /><br />1. Update your wishlist:<br />Use the <a href="//www.google.com/sktool/#">Search-based Keyword Tool</a> to find keywords that you never thought of incorporating into your campaign for the holidays. (Here is a how-to guide for how best to use the tool: <a href="http://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html">Monetize The Long Tail of Search</a>).<br /><br />2. Know what's hot this season:<br />Research on <a href="//www.google.com/insights/search/#">Insights for Search</a> to see what the “Rising Searches” are and understand how people are searching for your brand (and your competitors!).<br /><br />3. Read the wish lists:<br />Who could be looking for you? Type your website URL into <a href="https://www.google.com/adplanner/#sitesearch">Google Ad Planner</a> to see who is looking for your site, broken down by demographic categories like age and gender.<br /><br />4. Follow the reindeer:<br />Where else are they going? Use <a href="https://www.google.com/adplanner/#audienceSearch">Ad Planner</a> to find other websites that share the same demographics as yours. Putting display ads on that site might be a great way for you to target that audience!<br /><br />5. Build new toys:<br />Create new <a href="//www.google.com/adwords">AdWords campaigns</a> for your holiday lines and products. Incorporate new keywords and keep in mind the trends you found on Insights for Search.<br /><br />6. Train the elves:<br />Test your AdWords campaigns by introducing new holiday promotions. Then, test your promotions — a promotion for "30% off" might resonate better with your customers than "Buy One Get One Free."<br /><br />7. Check your list twice:<br />Use <a href="//www.google.com/analytics">Google Analytics</a> to better understand where your traffic is coming from during the holiday season. Find out who's coming to your website, when they're coming and where they're coming from.<br /><br />8. Map out the route:<br />How long are people staying on your website? Use Google Analytics to understand your purchasing cycle. Which pages have the <a href="http://www.kaushik.net/avinash/2007/08/standard-metrics-revisited-3-bounce-rate.html">highest bounce rate</a>? And which pages are people leaving the quickest?<br /><br />9. Test run on the sleigh:<br />Run experiments using <a href="//www.google.com/websiteoptimizer">Website Optimizer</a> on the landing pages you have linked from your ads. Make sure the images are in the right place and that they're not a distraction for your customer. Play around with the size of the image and the image type.<br /><br />10. Does the chimney work?:<br />Test different versions of your purchase page to find out what works best. Change the "purchase" button on your webpage. Pick different colors — bright versus dark colors — and vary the button sizes. Try out different text on your button. See which of these variations lead to the most clicks to conversions.<br /><br />We wish you a happy, data driven holiday season.<br /><br /><span class="byline-author">Posted by Avinash Kaushik, Analytics Evangelist</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/12/top-ten-ways-to-get-your-business-ready.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:The top ten ways to get your business ready for the holidays&url=https://googleblog.blogspot.com/2009/12/top-ten-ways-to-get-your-business-ready.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/12/top-ten-ways-to-get-your-business-ready.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/12/top-ten-ways-to-get-your-business-ready.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googleblog.blogspot.com/search/label/ads' rel='tag'> ads </a> , <a class='label' href='https://googleblog.blogspot.com/search/label/measurement' rel='tag'> measurement </a> </span> </div> </div> </div> <div class='post' data-id='8304615091615177594' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/09/more-insight-into-claimed-content-on.html' itemprop='url' title='More insight into claimed content on YouTube'> More insight into claimed content on YouTube </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> September 28, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-style: italic;">(Cross-posted from the <a href="http://ytbizblog.blogspot.com/2009/09/more-insight-into-claimed-content-on.html">YouTube Biz Blog</a>)</span><br /><br />We announced last week that we now have <a href="http://ytbizblog.blogspot.com/2009/09/over-1000-content-owners-now-using.html">over 1,000 partners</a> using our content identification and management tools to control how and where their videos are distributed on YouTube. Every major U.S. network broadcaster, movie studio and music label is using <a href="//www.youtube.com/t/contentid">Content ID</a> to identify user-uploaded versions of their videos, and decide whether they to want block, track or make money from them. As Content ID is proving to be an effective way for media companies <a href="http://ytbizblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube_30.html">to control, promote and monetize</a><a href="http://ytbizblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube_30.html"> their content </a>on our site, we're always thinking about how we can make these tools even more valuable for content owners of all kinds.<br /><br />Today, we're excited to integrate Content ID with <a href="http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html">YouTube Insight</a>. Previously, when you claimed a video with Content ID, we were only able to show you basic information (like view counts and tags) associated with the video you claimed. But now, all the statistics and data we share directly with uploaders in YouTube Insight is available to Content ID partners too, making our content management tools more useful than ever — especially for partners whose claimed user videos generate lots of views for them. For example, using Insight with claimed content, Sony Music learned that the <a href="//www.youtube.com/watch?v=4-94JhLEiN0">JK Wedding Entrance Dance</a> video is currently the music label's 8th most popular video on YouTube.<br /><br />In addition to rankings, you can also learn about demographics, discovery sources and other metrics for videos that you've claimed, and then compare them to your own uploads. Do the audience demographics of a claimed video differ from those of the official version? What websites or search terms drive the most traffic to user uploaded versions of your content? We think integrating Content ID and Insight can help answer questions like these and will be very helpful as you think about distributing, marketing and making money from your content online.<br /><br />If you're a Content ID partner, you can find this new information in the Reporting section of your CMS (Content Management System) account.<br /><br /><span class="byline-author">Posted by Martin Landers, Insight Software Engineer and Walter Lee, Content ID Product Manager</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-style: italic;">(Cross-posted from the <a href="http://ytbizblog.blogspot.com/2009/09/more-insight-into-claimed-content-on.html">YouTube Biz Blog</a>)</span><br /><br />We announced last week that we now have <a href="http://ytbizblog.blogspot.com/2009/09/over-1000-content-owners-now-using.html">over 1,000 partners</a> using our content identification and management tools to control how and where their videos are distributed on YouTube. Every major U.S. network broadcaster, movie studio and music label is using <a href="//www.youtube.com/t/contentid">Content ID</a> to identify user-uploaded versions of their videos, and decide whether they to want block, track or make money from them. As Content ID is proving to be an effective way for media companies <a href="http://ytbizblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube_30.html">to control, promote and monetize</a><a href="http://ytbizblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube_30.html"> their content </a>on our site, we're always thinking about how we can make these tools even more valuable for content owners of all kinds.<br /><br />Today, we're excited to integrate Content ID with <a href="http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html">YouTube Insight</a>. Previously, when you claimed a video with Content ID, we were only able to show you basic information (like view counts and tags) associated with the video you claimed. But now, all the statistics and data we share directly with uploaders in YouTube Insight is available to Content ID partners too, making our content management tools more useful than ever — especially for partners whose claimed user videos generate lots of views for them. For example, using Insight with claimed content, Sony Music learned that the <a href="//www.youtube.com/watch?v=4-94JhLEiN0">JK Wedding Entrance Dance</a> video is currently the music label's 8th most popular video on YouTube.<br /><br />In addition to rankings, you can also learn about demographics, discovery sources and other metrics for videos that you've claimed, and then compare them to your own uploads. Do the audience demographics of a claimed video differ from those of the official version? What websites or search terms drive the most traffic to user uploaded versions of your content? We think integrating Content ID and Insight can help answer questions like these and will be very helpful as you think about distributing, marketing and making money from your content online.<br /><br />If you're a Content ID partner, you can find this new information in the Reporting section of your CMS (Content Management System) account.<br /><br /><span class="byline-author">Posted by Martin Landers, Insight Software Engineer and Walter Lee, Content ID Product Manager</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/09/more-insight-into-claimed-content-on.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:More insight into claimed content on YouTube&url=https://googleblog.blogspot.com/2009/09/more-insight-into-claimed-content-on.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/09/more-insight-into-claimed-content-on.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/09/more-insight-into-claimed-content-on.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googleblog.blogspot.com/search/label/measurement' rel='tag'> measurement </a> , <a class='label' href='https://googleblog.blogspot.com/search/label/youtube%20and%20video' rel='tag'> youtube and video </a> </span> </div> </div> </div> <div class='post' data-id='3066481501367929416' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/08/new-tools-for-google-services-for.html' itemprop='url' title='New tools for Google Services for Websites'> New tools for Google Services for Websites </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 10, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a href="http://googleblog.blogspot.com/2009/03/google-at-your-service.html">Earlier this year</a>, we launched <a href="//www.google.com/webmasters/provider/index.html">Google Services for Websites</a>, a program that helps partners, e.g., web hoster and access providers, offer useful and powerful tools to their customers. By making services, such as Webmaster Tools, Custom Search, Site Search and AdSense, easily accessible via the hoster control panel, hosters can easily enable these services for their webmasters. The tools help website owners understand search performance, improve user retention and monetize their content — in other words, run more effective websites.<br /><br />Since we launched the program, <a href="//www.google.com/webmasters/provider/success.html">several hosting platforms</a> have enhanced their offerings by integrating with the appropriate APIs. Webmasters can configure accounts, submit Sitemaps with Webmaster Tools, create Custom Search Boxes for their sites and monetize their content with AdSense, all with a few clicks at their hoster control panel. More partners are in the process of implementing these enhancements.<br /><br />We've just added new tools to the suite:<br /><ul><li><a href="//www.google.com/webelements/">Web Elements</a> allows your customers to enhance their websites with the ease of cut-and-paste. Webmasters can provide maps, real-time news, calendars, presentations, spreadsheets and YouTube videos on their sites. With the Conversation Element, websites can create more engagement with their communities. The Custom Search Element provides inline search over your own site (or others you specify) without having to write any code and various options to <a href="http://googlecustomsearch.blogspot.com/2009/08/custom-search-with-custom-style-peanut.html">customize further</a>. </li><li><a href="http://code.google.com/speed/page-speed/">Page Speed</a> allows webmasters to measure the performance of their websites. Snappier websites help users find things faster; the recommendations from these latency tools allow hosters and webmasters to optimize website speed. These techniques can help hosters reduce resource use and optimize network bandwidth.</li><li>The <a href="//www.google.com/webmasters/provider/tips.html">Tips for Hosters page</a> offers a set of tips for hosters for creating a richer website hosting platform. Hosters can improve the convenience and accessibility of tools, while at the same time saving platform costs and earning referral fees. Tips include the use of analytics tools such as Google Analytics to help webmasters understand their traffic and linguistic tools such as <a href="http://translate.google.com/translate_tools?hl=en">Google Translate</a> to help websites reach a broader audience.</li></ul>If you're a hoster and would like to participate in the Google Services for Websites program, please <a href="http://services.google.com/feedback/webmaster_provider_signup">apply here</a>. You'll have to integrate with the service APIs before these services can be made available to your customers, so the earlier you start that process, the better.<br /><br />As always, we'd love to get <a href="//www.google.com/support/forum/p/Webmasters?hl=en">feedback</a> on how the program is working for you, and what improvements you'd like to see.<br /><br /><span class="byline-author">Posted by Rajat Mukherjee, Group Product Manager</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <a href="http://googleblog.blogspot.com/2009/03/google-at-your-service.html">Earlier this year</a>, we launched <a href="//www.google.com/webmasters/provider/index.html">Google Services for Websites</a>, a program that helps partners, e.g., web hoster and access providers, offer useful and powerful tools to their customers. By making services, such as Webmaster Tools, Custom Search, Site Search and AdSense, easily accessible via the hoster control panel, hosters can easily enable these services for their webmasters. The tools help website owners understand search performance, improve user retention and monetize their content — in other words, run more effective websites.<br /><br />Since we launched the program, <a href="//www.google.com/webmasters/provider/success.html">several hosting platforms</a> have enhanced their offerings by integrating with the appropriate APIs. Webmasters can configure accounts, submit Sitemaps with Webmaster Tools, create Custom Search Boxes for their sites and monetize their content with AdSense, all with a few clicks at their hoster control panel. More partners are in the process of implementing these enhancements.<br /><br />We've just added new tools to the suite:<br /><ul><li><a href="//www.google.com/webelements/">Web Elements</a> allows your customers to enhance their websites with the ease of cut-and-paste. Webmasters can provide maps, real-time news, calendars, presentations, spreadsheets and YouTube videos on their sites. With the Conversation Element, websites can create more engagement with their communities. The Custom Search Element provides inline search over your own site (or others you specify) without having to write any code and various options to <a href="http://googlecustomsearch.blogspot.com/2009/08/custom-search-with-custom-style-peanut.html">customize further</a>. </li><li><a href="http://code.google.com/speed/page-speed/">Page Speed</a> allows webmasters to measure the performance of their websites. Snappier websites help users find things faster; the recommendations from these latency tools allow hosters and webmasters to optimize website speed. These techniques can help hosters reduce resource use and optimize network bandwidth.</li><li>The <a href="//www.google.com/webmasters/provider/tips.html">Tips for Hosters page</a> offers a set of tips for hosters for creating a richer website hosting platform. Hosters can improve the convenience and accessibility of tools, while at the same time saving platform costs and earning referral fees. Tips include the use of analytics tools such as Google Analytics to help webmasters understand their traffic and linguistic tools such as <a href="http://translate.google.com/translate_tools?hl=en">Google Translate</a> to help websites reach a broader audience.</li></ul>If you're a hoster and would like to participate in the Google Services for Websites program, please <a href="http://services.google.com/feedback/webmaster_provider_signup">apply here</a>. You'll have to integrate with the service APIs before these services can be made available to your customers, so the earlier you start that process, the better.<br /><br />As always, we'd love to get <a href="//www.google.com/support/forum/p/Webmasters?hl=en">feedback</a> on how the program is working for you, and what improvements you'd like to see.<br /><br /><span class="byline-author">Posted by Rajat Mukherjee, Group Product Manager</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/08/new-tools-for-google-services-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:New tools for Google Services for Websites&url=https://googleblog.blogspot.com/2009/08/new-tools-for-google-services-for.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/08/new-tools-for-google-services-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/08/new-tools-for-google-services-for.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googleblog.blogspot.com/search/label/faster%20web' rel='tag'> faster web </a> , <a class='label' href='https://googleblog.blogspot.com/search/label/measurement' rel='tag'> measurement </a> </span> </div> </div> </div> <div class='post' data-id='8593400121334040075' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/08/leave-math-to-us-advertisers-increase.html' itemprop='url' title='Leave the math to us: Advertisers increase their profits using Conversion Optimizer'> Leave the math to us: Advertisers increase their profits using Conversion Optimizer </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> August 4, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size: x-small;">This post is the latest in an ongoing series on The Power of Measurement. Previous topics have covered ways to make your website as successful as possible through tools such as Analytics and Website Optimizer. – Ed.</span></span><br /><br />If you're an old-school <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&cd=null&hl=en-US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue">AdWords</a> advertiser, you may remember that you originally set bids based on ad impressions (cost-per-impression, or CPM). Later, AdWords transitioned to a new model where bids were set based on ad clicks (cost-per-click, or CPC). Now, as technology has become even more advanced, we’re seeing the next phase of search engine advertising.<br /><br />What if we told you that you could bid for ads simply based on conversions? (A conversion is a goal set by an advertiser, such as a website visitor purchasing a product or filling out a form.) With <a href="//www.google.com/adwords/conversionoptimizer/">Conversion Optimizer</a>, Google does all the heavy lifting and complicated analysis, letting you bid simply based on how much a conversion is worth to your business (cost-per-acquisition, or CPA). By using Conversion Optimizer, advertisers are not only seeing an increase in profits but have more time to devote to the rest of their business.<br /><br />We’re excited to announce that this AdWords transformation is well underway: advertisers are already using the Conversion Optimizer to manage approximately $1 billion in spend annually.* This new shift benefits two areas Google cares deeply about: showing our users the most relevant ads and helping our advertisers increase their profits.<br /><br />So how does it work? <span class="Apple-style-span" style="font-style: italic;">Each</span> and <span class="Apple-style-span" style="font-style: italic;">every</span> time someone types in a search query, AdWords runs a new <a href="http://googleblog.blogspot.com/2009/03/introduction-to-ad-auction.html">keyword auction</a>. Advertisers who are still bidding on a cost-per-click basis will be using the same bid in many different auctions, so sometimes their bid may be too high or too low. However, for advertisers using Conversion Optimizer, we'll automatically adjust the bid for each of these auctions so that it can hit the sweet spot more often, helping the advertiser to make more money.<br /><br />For example, suppose you're advertising an online shoe store and you purchase ads using the keyword "shoes." Because your clicks come from many different types of people who have different intentions, Conversion Optimizer takes many factors into account to optimize your ad performance. If you don't ship internationally, Conversion Optimizer will learn that clicks from international users don't convert and will eliminate traffic from outside the United States. It might also learn that when customers include the word "cheap" in their query, they are particularly likely to convert because your prices are very competitive. Essentially, Google does the detective work — you tell us how much a conversion is worth and our algorithms make it happen.<br /><br />As more advertisers transition to Conversion Optimizer, we look forward to showing more relevant ads and, in doing so, helping our advertisers achieve better results. <a href="//www.google.com/adwords/conversionoptimizer/">Learn more about Conversion Optimizer</a> and get started using it with your AdWords campaigns.<br /><br /><span class="Apple-style-span" style="font-size: small;">* Annualized figures based on Q2 sales</span><br /><br /><span class="byline-author">Posted by Andrew Silverman, Product Manager, Conversion Optimizer</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size: x-small;">This post is the latest in an ongoing series on The Power of Measurement. Previous topics have covered ways to make your website as successful as possible through tools such as Analytics and Website Optimizer. – Ed.</span></span><br /><br />If you're an old-school <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&cd=null&hl=en-US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue">AdWords</a> advertiser, you may remember that you originally set bids based on ad impressions (cost-per-impression, or CPM). Later, AdWords transitioned to a new model where bids were set based on ad clicks (cost-per-click, or CPC). Now, as technology has become even more advanced, we’re seeing the next phase of search engine advertising.<br /><br />What if we told you that you could bid for ads simply based on conversions? (A conversion is a goal set by an advertiser, such as a website visitor purchasing a product or filling out a form.) With <a href="//www.google.com/adwords/conversionoptimizer/">Conversion Optimizer</a>, Google does all the heavy lifting and complicated analysis, letting you bid simply based on how much a conversion is worth to your business (cost-per-acquisition, or CPA). By using Conversion Optimizer, advertisers are not only seeing an increase in profits but have more time to devote to the rest of their business.<br /><br />We’re excited to announce that this AdWords transformation is well underway: advertisers are already using the Conversion Optimizer to manage approximately $1 billion in spend annually.* This new shift benefits two areas Google cares deeply about: showing our users the most relevant ads and helping our advertisers increase their profits.<br /><br />So how does it work? <span class="Apple-style-span" style="font-style: italic;">Each</span> and <span class="Apple-style-span" style="font-style: italic;">every</span> time someone types in a search query, AdWords runs a new <a href="http://googleblog.blogspot.com/2009/03/introduction-to-ad-auction.html">keyword auction</a>. Advertisers who are still bidding on a cost-per-click basis will be using the same bid in many different auctions, so sometimes their bid may be too high or too low. However, for advertisers using Conversion Optimizer, we'll automatically adjust the bid for each of these auctions so that it can hit the sweet spot more often, helping the advertiser to make more money.<br /><br />For example, suppose you're advertising an online shoe store and you purchase ads using the keyword "shoes." Because your clicks come from many different types of people who have different intentions, Conversion Optimizer takes many factors into account to optimize your ad performance. If you don't ship internationally, Conversion Optimizer will learn that clicks from international users don't convert and will eliminate traffic from outside the United States. It might also learn that when customers include the word "cheap" in their query, they are particularly likely to convert because your prices are very competitive. Essentially, Google does the detective work — you tell us how much a conversion is worth and our algorithms make it happen.<br /><br />As more advertisers transition to Conversion Optimizer, we look forward to showing more relevant ads and, in doing so, helping our advertisers achieve better results. <a href="//www.google.com/adwords/conversionoptimizer/">Learn more about Conversion Optimizer</a> and get started using it with your AdWords campaigns.<br /><br /><span class="Apple-style-span" style="font-size: small;">* Annualized figures based on Q2 sales</span><br /><br /><span class="byline-author">Posted by Andrew Silverman, Product Manager, Conversion Optimizer</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/08/leave-math-to-us-advertisers-increase.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:Leave the math to us: Advertisers increase their profits using Conversion Optimizer&url=https://googleblog.blogspot.com/2009/08/leave-math-to-us-advertisers-increase.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/08/leave-math-to-us-advertisers-increase.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/08/leave-math-to-us-advertisers-increase.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googleblog.blogspot.com/search/label/ads' rel='tag'> ads </a> , <a class='label' href='https://googleblog.blogspot.com/search/label/measurement' rel='tag'> measurement </a> </span> </div> </div> </div> <div class='post' data-id='3919022227716211199' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/05/step-into-spotlight-with-youtube.html' itemprop='url' title='Step into the spotlight with YouTube Insight'> Step into the spotlight with YouTube Insight </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 15, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-size:85%;"><span style="font-style: italic;">This post is the latest in an ongoing series on <a href="http://googleblog.blogspot.com/search/label/measurement">The Power of Measurement</a>. Previous topics have covered ways to make your website as successful as possible through tools such as <a href="http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html">Analytics</a> and <a href="http://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html">Website Optimizer</a>. – Ed.</span></span><br /><br />Online video has become increasingly popular and it is now recognized as a very powerful medium for delivering a message. As more and more media companies and advertisers are embracing online video, and millions of people are uploading their own videos every day, building a following and reaching your target audience can be very challenging. We developed a free analytics tool, YouTube Insight, as one way to help you do just that. Since the <a href="http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html">launch of Insight</a> just over a year ago, we've been adding more features to help you better understand how the YouTube community is interacting with your video and grow your audience.<br /><br />Just like there is a <a href="http://googleblog.blogspot.com/2009/05/tuning-in-to-tv-data.html">"science" behind programming on TV</a>, content owners and advertisers are becoming more sophisticated about how to gain optimal exposure for their content on YouTube. So how do you master this "science"? First, let's start with the basics. Monitoring viewing trends through Insight's "Views" tab can help you nail down the best time to upload your new videos. For example, <a href="//www.youtube.com/mondominishows">Mondo Media</a> uses Insight to monitor and predict surges in views of their strongest videos. They then time the launch of new episodes with these "waves" of traffic, making it easier for their existing audience to discover new favorites. Using Insight to increase their momentum on the site is one of the practices that have helped Mondo Media become the 6th most viewed YouTube Channel of all time.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFSWPlH9WxHLCSBrw_1NSEDlEhp76ydoN9wmjV2MNjokgaC4muH4quXtJTCyqa67XvBiETlYb5rvI7Ic9mRpIoyFZrE-tAs0POGoHq5X2dFBtoq6AqJTZADZ4JQr8zDX3nSxe7rA/s1600-h/HappyTreeFriends.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334586083944712146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFSWPlH9WxHLCSBrw_1NSEDlEhp76ydoN9wmjV2MNjokgaC4muH4quXtJTCyqa67XvBiETlYb5rvI7Ic9mRpIoyFZrE-tAs0POGoHq5X2dFBtoq6AqJTZADZ4JQr8zDX3nSxe7rA/s400/HappyTreeFriends.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 166px;" /></a>Insight has even more sophisticated features, like the "Discovery" feature, which shows you how your viewers found your videos (i.e., through search, an embedded player, related videos or viral sharing). Just like with websites, figuring out how visitors are coming to your videos can help you grow your audience. Using "Discovery," the band Weezer <a href="http://www.latimes.com/technology/la-fi-youtube4-2008jun04,0,3627512.story?track=rss">was surprised to find out</a> that many of their followers were actually techies and not indie rockers: a large number of people had discovered their <a href="//www.youtube.com/watch?v=muP9eH2p2PI">"Pork & Beans" video</a> on YouTube through the embedded player on tech blogs. This finding led them to optimize their marketing strategy and shift funds in their budget to tech blogs for promoting their summer tour.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgL1Yv7AB1Uuum9veYSouD7-3kL-TW7BnBw77h2raFv1GPs_57o64WzVZ6g9AtFhyphenhyphen-dSMmPmdZSZ0dpc5BL17syKJxTPaoNZXX3GjhR7bg3DwOgbmy_Yh4SWQmGEhgpLGOAUwHuA/s1600-h/weezer+discovery.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334382172817195506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgL1Yv7AB1Uuum9veYSouD7-3kL-TW7BnBw77h2raFv1GPs_57o64WzVZ6g9AtFhyphenhyphen-dSMmPmdZSZ0dpc5BL17syKJxTPaoNZXX3GjhR7bg3DwOgbmy_Yh4SWQmGEhgpLGOAUwHuA/s400/weezer+discovery.JPG" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 199px;" /></a>Using "Discovery," you can also see which keywords are driving views and then advertise against these keywords using <a href="https://ads.youtube.com/">YouTube's Promoted Video product</a>. You can see exactly how effective this method of promotion is and optimize your a spend in the future.<br /><br />Understanding which parts of your video people liked can be difficult, so we created the <a href="http://googleblog.blogspot.com/2008/09/your-youtube-video-hot-or-not.html">"Hot Spots" feature</a> in Insight to show you the ups-and-downs of viewership for every single moment of your video, compared to videos of similar length. The higher the graph, the hotter your video, meaning fewer viewers are leaving your video and they may also be rewinding to watch that point in the video again. Understanding which parts of your video your audience likes enables you to make better content. The better the content, the more likely it is that viewers will send your video to their friends, kicking off the cycle of virality and helping you grow your audience.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrnrdl84sRDIY_1YG-14yauz-VuQlv-_lY04MBysx8BynWNZXz0RlQqaJDpxDVsswO5eEMvMsZVdsUhsmZhOjMFkfp1kIbStOdAtGPG-xdGunozR_5n2l6CZCWOAZTchcJUf5nJQ/s1600-h/OGB_Screenshot_HotSpots.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334382940741150818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrnrdl84sRDIY_1YG-14yauz-VuQlv-_lY04MBysx8BynWNZXz0RlQqaJDpxDVsswO5eEMvMsZVdsUhsmZhOjMFkfp1kIbStOdAtGPG-xdGunozR_5n2l6CZCWOAZTchcJUf5nJQ/s400/OGB_Screenshot_HotSpots.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 246px;" /></a>There are countless ways to use the data gathered from Insight to improve your YouTube numbers. Someone using YouTube to share a video of their vacation can just as easily use these tools as an advertiser working on a major campaign. And with our <a href="//www.youtube.com/blog?entry=IH_EDPBv7Ng">latest addition to YouTube Insight</a>, you will no longer have to rely exclusively on the information you can get from the features described above. Last week we opened Insight, making your data exportable into CSV files. CSV files are open-format files that organize data so it can be moved and analyzed using common spreadsheet software such as Google Docs and Microsoft Excel. Now you can view and manipulate your data any way you like. Looking for ideas? Try comparing the view count for different videos side by side, mapping out where your viewers are coming from over time, or comparing discovery sources by country.<br /><br />Good luck to all the hopeful YouTube stars among you!<br /><br /><span class="byline-author">Posted by Tracy Chan and Kenny Stoltz, YouTube Product Managers</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-size:85%;"><span style="font-style: italic;">This post is the latest in an ongoing series on <a href="http://googleblog.blogspot.com/search/label/measurement">The Power of Measurement</a>. Previous topics have covered ways to make your website as successful as possible through tools such as <a href="http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html">Analytics</a> and <a href="http://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html">Website Optimizer</a>. – Ed.</span></span><br /><br />Online video has become increasingly popular and it is now recognized as a very powerful medium for delivering a message. As more and more media companies and advertisers are embracing online video, and millions of people are uploading their own videos every day, building a following and reaching your target audience can be very challenging. We developed a free analytics tool, YouTube Insight, as one way to help you do just that. Since the <a href="http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html">launch of Insight</a> just over a year ago, we've been adding more features to help you better understand how the YouTube community is interacting with your video and grow your audience.<br /><br />Just like there is a <a href="http://googleblog.blogspot.com/2009/05/tuning-in-to-tv-data.html">"science" behind programming on TV</a>, content owners and advertisers are becoming more sophisticated about how to gain optimal exposure for their content on YouTube. So how do you master this "science"? First, let's start with the basics. Monitoring viewing trends through Insight's "Views" tab can help you nail down the best time to upload your new videos. For example, <a href="//www.youtube.com/mondominishows">Mondo Media</a> uses Insight to monitor and predict surges in views of their strongest videos. They then time the launch of new episodes with these "waves" of traffic, making it easier for their existing audience to discover new favorites. Using Insight to increase their momentum on the site is one of the practices that have helped Mondo Media become the 6th most viewed YouTube Channel of all time.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFSWPlH9WxHLCSBrw_1NSEDlEhp76ydoN9wmjV2MNjokgaC4muH4quXtJTCyqa67XvBiETlYb5rvI7Ic9mRpIoyFZrE-tAs0POGoHq5X2dFBtoq6AqJTZADZ4JQr8zDX3nSxe7rA/s1600-h/HappyTreeFriends.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334586083944712146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFSWPlH9WxHLCSBrw_1NSEDlEhp76ydoN9wmjV2MNjokgaC4muH4quXtJTCyqa67XvBiETlYb5rvI7Ic9mRpIoyFZrE-tAs0POGoHq5X2dFBtoq6AqJTZADZ4JQr8zDX3nSxe7rA/s400/HappyTreeFriends.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 166px;" /></a>Insight has even more sophisticated features, like the "Discovery" feature, which shows you how your viewers found your videos (i.e., through search, an embedded player, related videos or viral sharing). Just like with websites, figuring out how visitors are coming to your videos can help you grow your audience. Using "Discovery," the band Weezer <a href="http://www.latimes.com/technology/la-fi-youtube4-2008jun04,0,3627512.story?track=rss">was surprised to find out</a> that many of their followers were actually techies and not indie rockers: a large number of people had discovered their <a href="//www.youtube.com/watch?v=muP9eH2p2PI">"Pork & Beans" video</a> on YouTube through the embedded player on tech blogs. This finding led them to optimize their marketing strategy and shift funds in their budget to tech blogs for promoting their summer tour.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgL1Yv7AB1Uuum9veYSouD7-3kL-TW7BnBw77h2raFv1GPs_57o64WzVZ6g9AtFhyphenhyphen-dSMmPmdZSZ0dpc5BL17syKJxTPaoNZXX3GjhR7bg3DwOgbmy_Yh4SWQmGEhgpLGOAUwHuA/s1600-h/weezer+discovery.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334382172817195506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgL1Yv7AB1Uuum9veYSouD7-3kL-TW7BnBw77h2raFv1GPs_57o64WzVZ6g9AtFhyphenhyphen-dSMmPmdZSZ0dpc5BL17syKJxTPaoNZXX3GjhR7bg3DwOgbmy_Yh4SWQmGEhgpLGOAUwHuA/s400/weezer+discovery.JPG" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 199px;" /></a>Using "Discovery," you can also see which keywords are driving views and then advertise against these keywords using <a href="https://ads.youtube.com/">YouTube's Promoted Video product</a>. You can see exactly how effective this method of promotion is and optimize your a spend in the future.<br /><br />Understanding which parts of your video people liked can be difficult, so we created the <a href="http://googleblog.blogspot.com/2008/09/your-youtube-video-hot-or-not.html">"Hot Spots" feature</a> in Insight to show you the ups-and-downs of viewership for every single moment of your video, compared to videos of similar length. The higher the graph, the hotter your video, meaning fewer viewers are leaving your video and they may also be rewinding to watch that point in the video again. Understanding which parts of your video your audience likes enables you to make better content. The better the content, the more likely it is that viewers will send your video to their friends, kicking off the cycle of virality and helping you grow your audience.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrnrdl84sRDIY_1YG-14yauz-VuQlv-_lY04MBysx8BynWNZXz0RlQqaJDpxDVsswO5eEMvMsZVdsUhsmZhOjMFkfp1kIbStOdAtGPG-xdGunozR_5n2l6CZCWOAZTchcJUf5nJQ/s1600-h/OGB_Screenshot_HotSpots.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5334382940741150818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrnrdl84sRDIY_1YG-14yauz-VuQlv-_lY04MBysx8BynWNZXz0RlQqaJDpxDVsswO5eEMvMsZVdsUhsmZhOjMFkfp1kIbStOdAtGPG-xdGunozR_5n2l6CZCWOAZTchcJUf5nJQ/s400/OGB_Screenshot_HotSpots.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 246px;" /></a>There are countless ways to use the data gathered from Insight to improve your YouTube numbers. Someone using YouTube to share a video of their vacation can just as easily use these tools as an advertiser working on a major campaign. And with our <a href="//www.youtube.com/blog?entry=IH_EDPBv7Ng">latest addition to YouTube Insight</a>, you will no longer have to rely exclusively on the information you can get from the features described above. Last week we opened Insight, making your data exportable into CSV files. CSV files are open-format files that organize data so it can be moved and analyzed using common spreadsheet software such as Google Docs and Microsoft Excel. Now you can view and manipulate your data any way you like. Looking for ideas? Try comparing the view count for different videos side by side, mapping out where your viewers are coming from over time, or comparing discovery sources by country.<br /><br />Good luck to all the hopeful YouTube stars among you!<br /><br /><span class="byline-author">Posted by Tracy Chan and Kenny Stoltz, YouTube Product Managers</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/05/step-into-spotlight-with-youtube.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:Step into the spotlight with YouTube Insight&url=https://googleblog.blogspot.com/2009/05/step-into-spotlight-with-youtube.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/05/step-into-spotlight-with-youtube.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/05/step-into-spotlight-with-youtube.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googleblog.blogspot.com/search/label/measurement' rel='tag'> measurement </a> </span> </div> </div> </div> <div class='post' data-id='1790625112747973032' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/05/tuning-in-to-tv-data.html' itemprop='url' title='Tuning in to TV data'> Tuning in to TV data </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> May 6, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-size:85%;"><span style="font-style: italic;">This post is the latest in an ongoing series on <a href="http://googleblog.blogspot.com/search/label/measurement">The Power of Measurement</a>. Previous topics have covered ways to make your website as successful as possible through tools such as <a href="http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html">Analytics</a> and <a href="http://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html">Website Optimizer</a>. -Ed.</span></span><br /><br />What if the ads we saw when watching TV were always just what we wanted to see? Well, we believe it <span style="font-style: italic;">is</span> possible to make TV ads more relevant to viewers and to deliver more value to advertisers.<br /><br />Television is becoming more like the web. Just as users click with their mouse to choose what's most relevant to them on the web, viewers send signals about what they want to see on television with clicks of the remote control.<br /><br />Each week, Google analyzes data from millions of anonymized set-top boxes (STBs) to see which channels they were tuned to second by second. This data is provided by our partner, EchoStar. We're then able to use <a href="//www.google.com/adwords/tvads/metrics/index.html">tuning metrics</a> to provide our advertisers with <a href="//www.google.com/adwords/tvads/guide/reports.html">next-day reports</a> of how many televisions showed their ads nationwide and how the audience responded with their remotes.<br /><br />We look at the various tuning metrics as signals from the audience about what they want to see and when. One of the metrics we've been exploring is the <a href="//www.google.com/adwords/tvads/metrics/page5.html">% Initial Audience Retained</a> (%IAR). This is the percentage of the audience that was present at the beginning of the ad and then stayed tuned-in through the entire ad. If most viewers see an ad they like and decide to stay tuned-in, that ad would have a high %IAR.<br /><br />Many factors affect audience behavior, including the nature of the programming, the time of day, the day of week, and, of course, the personality of each viewer. But ads themselves also have an impact. By identifying which factors affect tune-away, we can focus in on how the audience reacted to the ad itself.<br /><br />Check out this video to learn what we found:<br /><br /><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/Ri4uORl60qI&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/Ri4uORl60qI&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><br />The chart below shows all TV commercials that aired on the Google TV Ads platform August through November 2008. Each dot represents an ad, and they are lined up from left to right in order of their %IAR as compared to what we'd expect given other factors (e.g., time of day, network, etc). The red dots on the left represent ads where more audience <span style="font-style: italic;">tuned away</span> than expected. The green dots on the right represent ads where more of the audience <span style="font-style: italic;">stayed tuned</span> than expected. The black dots in the middle are "normal," meaning there was no significant difference between the audience retention for those ads versus what you would expect based on historical data.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPLaC66QgdfIWgjdssiKc1NERaYvDoeCPTneL-RIbTmX2WR_kN_BavXzZft2w91_CxZCvXFnzkvtQysBASLS9nxc5djonSch4BzXWNoxgbxI5YP66z2Nonh7cbjXMT8a5UIxCa-A/s1600-h/quality.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332840189251809538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPLaC66QgdfIWgjdssiKc1NERaYvDoeCPTneL-RIbTmX2WR_kN_BavXzZft2w91_CxZCvXFnzkvtQysBASLS9nxc5djonSch4BzXWNoxgbxI5YP66z2Nonh7cbjXMT8a5UIxCa-A/s400/quality.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 324px; height: 322px;" /></a><div style="text-align: center;"><span style="font-size:85%;"><span style="font-style: italic;">(Click on the image for a full-size version)</span></span><br /><br /></div>The next question we wanted to answer was how well this historical data could predict the future audience reaction. If we can use the past to predict the future, then we can get closer to putting relevant ads in front of TV viewers. So we selected one ad with relatively high audience tune-away (red dot) and one ad with relatively low tune-away (green dot) to run side-by-side on national television to test our findings. In the graph below, the diagonal line shows where audiences reacted the same to both ads. The points above that line represent airings when more of the audience stayed tuned to the ad that had previously retained audiences better. We learned audiences reacted predictably to the two ads.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ONpJcQ9oiCAFuWtmekLceZeb0FrIUQTPx5aViMhuL3HTxIN9M0VVRbQaaoqAq-3FN1IDDQsH1YqRKSk3QbhHDmKEZiHnUgQ5SHANe000_Y4t7tgP8R_LkFqlPrXqqTg1uQmzBQ/s1600-h/airings.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332840439042105842" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ONpJcQ9oiCAFuWtmekLceZeb0FrIUQTPx5aViMhuL3HTxIN9M0VVRbQaaoqAq-3FN1IDDQsH1YqRKSk3QbhHDmKEZiHnUgQ5SHANe000_Y4t7tgP8R_LkFqlPrXqqTg1uQmzBQ/s400/airings.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 399px; height: 400px;" /></a><span style="font-size:85%;"></span> <div style="text-align: center;"><span style="font-size:85%;"><span style="font-style: italic;">(Click on the image for a full-size version)</span></span><br /></div><br />Through our analysis of tuning data from millions of set-top boxes, we're getting closer to matching the right ads to the right television audience. It takes a lot of processing power to make sense of the enormous amount of data, but the insights to be gleaned are very powerful. Not only are we able to offer advertisers better measurement and more accountability for their TV campaigns, our goal is to also create a better viewing experience for TV audiences by showing viewers what they want to see.<br /><br /><span class="byline-author">Posted by By Dan Zigmond, Technical Lead for Google TV Ads<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-size:85%;"><span style="font-style: italic;">This post is the latest in an ongoing series on <a href="http://googleblog.blogspot.com/search/label/measurement">The Power of Measurement</a>. Previous topics have covered ways to make your website as successful as possible through tools such as <a href="http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html">Analytics</a> and <a href="http://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html">Website Optimizer</a>. -Ed.</span></span><br /><br />What if the ads we saw when watching TV were always just what we wanted to see? Well, we believe it <span style="font-style: italic;">is</span> possible to make TV ads more relevant to viewers and to deliver more value to advertisers.<br /><br />Television is becoming more like the web. Just as users click with their mouse to choose what's most relevant to them on the web, viewers send signals about what they want to see on television with clicks of the remote control.<br /><br />Each week, Google analyzes data from millions of anonymized set-top boxes (STBs) to see which channels they were tuned to second by second. This data is provided by our partner, EchoStar. We're then able to use <a href="//www.google.com/adwords/tvads/metrics/index.html">tuning metrics</a> to provide our advertisers with <a href="//www.google.com/adwords/tvads/guide/reports.html">next-day reports</a> of how many televisions showed their ads nationwide and how the audience responded with their remotes.<br /><br />We look at the various tuning metrics as signals from the audience about what they want to see and when. One of the metrics we've been exploring is the <a href="//www.google.com/adwords/tvads/metrics/page5.html">% Initial Audience Retained</a> (%IAR). This is the percentage of the audience that was present at the beginning of the ad and then stayed tuned-in through the entire ad. If most viewers see an ad they like and decide to stay tuned-in, that ad would have a high %IAR.<br /><br />Many factors affect audience behavior, including the nature of the programming, the time of day, the day of week, and, of course, the personality of each viewer. But ads themselves also have an impact. By identifying which factors affect tune-away, we can focus in on how the audience reacted to the ad itself.<br /><br />Check out this video to learn what we found:<br /><br /><object height="340" width="560"><param name="movie" value="//www.youtube.com/v/Ri4uORl60qI&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="//www.youtube.com/v/Ri4uORl60qI&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><br />The chart below shows all TV commercials that aired on the Google TV Ads platform August through November 2008. Each dot represents an ad, and they are lined up from left to right in order of their %IAR as compared to what we'd expect given other factors (e.g., time of day, network, etc). The red dots on the left represent ads where more audience <span style="font-style: italic;">tuned away</span> than expected. The green dots on the right represent ads where more of the audience <span style="font-style: italic;">stayed tuned</span> than expected. The black dots in the middle are "normal," meaning there was no significant difference between the audience retention for those ads versus what you would expect based on historical data.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPLaC66QgdfIWgjdssiKc1NERaYvDoeCPTneL-RIbTmX2WR_kN_BavXzZft2w91_CxZCvXFnzkvtQysBASLS9nxc5djonSch4BzXWNoxgbxI5YP66z2Nonh7cbjXMT8a5UIxCa-A/s1600-h/quality.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332840189251809538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPLaC66QgdfIWgjdssiKc1NERaYvDoeCPTneL-RIbTmX2WR_kN_BavXzZft2w91_CxZCvXFnzkvtQysBASLS9nxc5djonSch4BzXWNoxgbxI5YP66z2Nonh7cbjXMT8a5UIxCa-A/s400/quality.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 324px; height: 322px;" /></a><div style="text-align: center;"><span style="font-size:85%;"><span style="font-style: italic;">(Click on the image for a full-size version)</span></span><br /><br /></div>The next question we wanted to answer was how well this historical data could predict the future audience reaction. If we can use the past to predict the future, then we can get closer to putting relevant ads in front of TV viewers. So we selected one ad with relatively high audience tune-away (red dot) and one ad with relatively low tune-away (green dot) to run side-by-side on national television to test our findings. In the graph below, the diagonal line shows where audiences reacted the same to both ads. The points above that line represent airings when more of the audience stayed tuned to the ad that had previously retained audiences better. We learned audiences reacted predictably to the two ads.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ONpJcQ9oiCAFuWtmekLceZeb0FrIUQTPx5aViMhuL3HTxIN9M0VVRbQaaoqAq-3FN1IDDQsH1YqRKSk3QbhHDmKEZiHnUgQ5SHANe000_Y4t7tgP8R_LkFqlPrXqqTg1uQmzBQ/s1600-h/airings.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5332840439042105842" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ONpJcQ9oiCAFuWtmekLceZeb0FrIUQTPx5aViMhuL3HTxIN9M0VVRbQaaoqAq-3FN1IDDQsH1YqRKSk3QbhHDmKEZiHnUgQ5SHANe000_Y4t7tgP8R_LkFqlPrXqqTg1uQmzBQ/s400/airings.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 399px; height: 400px;" /></a><span style="font-size:85%;"></span> <div style="text-align: center;"><span style="font-size:85%;"><span style="font-style: italic;">(Click on the image for a full-size version)</span></span><br /></div><br />Through our analysis of tuning data from millions of set-top boxes, we're getting closer to matching the right ads to the right television audience. It takes a lot of processing power to make sense of the enormous amount of data, but the insights to be gleaned are very powerful. Not only are we able to offer advertisers better measurement and more accountability for their TV campaigns, our goal is to also create a better viewing experience for TV audiences by showing viewers what they want to see.<br /><br /><span class="byline-author">Posted by By Dan Zigmond, Technical Lead for Google TV Ads<br /></span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/05/tuning-in-to-tv-data.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:Tuning in to TV data&url=https://googleblog.blogspot.com/2009/05/tuning-in-to-tv-data.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/05/tuning-in-to-tv-data.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/05/tuning-in-to-tv-data.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googleblog.blogspot.com/search/label/measurement' rel='tag'> measurement </a> </span> </div> </div> </div> <div class='post' data-id='8941786223760355362' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/03/analytics-in-latin-america.html' itemprop='url' title='Analytics in Latin America'> Analytics in Latin America </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 31, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> If you run an e-commerce site or use AdWords to direct traffic to your business' webpage, chances are you're interested in knowing what visitors to your site are clicking on, what content interests these potential customers and what avenues brought them there. The more you know about how people engage with your site, the better you are able to design successful advertising campaigns to help grow your business.<br /><br />In Latin America, online advertising is growing as more and more small businesses initiate an online presence and publicize their efforts through search and display advertising. But less than 5% of web properties throughout Latin America rely on analysis tools to improve their website's performance. Last week, our offices throughout the region hosted several Analytics-themed events to give agencies and other clients a better look at several Google measurement tools that provide people with the means to analyze their site's flow of data, interest and readership in order to build a better advertising campaign.<br /><br />In Mexico City, advertisers got together to learn about <a href="//www.google.com/insights/search/#">Insights for Search</a>, <a href="http://adwords.blogspot.com/2008/06/introducing-google-ad-planner.html">Ad Planner</a>, <a href="http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html">YouTube Insights</a>, <a href="//www.google.com/analytics/">Analytics</a>, <a href="http://googlewebmastercentral.blogspot.com/2008/01/sitemaps-faqs.html">Sitemaps</a> and <a href="https://www.google.com/analytics/siteopt/splash">Website Optimizer</a>, as well as <a href="http://www.doubleclick.com/">DoubleClick</a> tools. Presentations were designed to give companies an in-depth look at the Google tools that can be helpful for planning their marketing budgets during an economic downturn. Being able to measure data on what content interests people and where consumers are searching for information can help advertisers be more selective about how they invest ad budget. Since the great majority of consumers go online for information before making a purchase, the goal of the seminar was to familiarize advertisers with tools that can increase the reach of their campaigns, while giving them a better idea of what works and what people are searching for.<br /><br />Meanwhile, our Analytics guru Avinash Kaushik visited São Paulo and Buenos Aires to speak to clients about web analytics and how to make the most of online marketing through analyzing metrics (check out his recent post on <a href="http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html">bounce rate</a> for related information). Avinash made web analytics fun and accessible with colloquial comparisons (referring sites as 'BFFs'), and demonstrated how to <a href="http://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html">optimize a website's performance</a> with changes in color and layout, among other things. He was accompanied by Google's Latin America managing director Alexandre Hohagen, Brazil's country manager Alex Dias, and Argentina's country manager Adriana Noreña at a succession of events revolving around web metrics and website optimization.<br /><br /><embed type="application/x-shockwave-flash" src="//picasaweb.google.com/s/c/bin/slideshow.swf" flashvars="host=picasaweb.google.com&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2FJoscelin.Cooper%2Falbumid%2F5317535977028402929%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer" height="267" width="400"></embed><br /><br />The response and interest from customers and agencies to all of these events was indicative of the huge need for metrics and the ability to track ROI for their marketing investments, especially during these difficult times. For more information on Google Analytics tools, check out the <a href="http://analytics.blogspot.com/">Google Analytics Blog</a>, the <a href="http://websiteoptimizer.blogspot.com/">Website Optimizer Blog</a> and the <a href="http://conversionroom.blogspot.com/">Conversion Room blog</a>.<br /><br /><span class="byline-author">Posted by Alfonso Luna, Marketing Director, Latin America</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> If you run an e-commerce site or use AdWords to direct traffic to your business' webpage, chances are you're interested in knowing what visitors to your site are clicking on, what content interests these potential customers and what avenues brought them there. The more you know about how people engage with your site, the better you are able to design successful advertising campaigns to help grow your business.<br /><br />In Latin America, online advertising is growing as more and more small businesses initiate an online presence and publicize their efforts through search and display advertising. But less than 5% of web properties throughout Latin America rely on analysis tools to improve their website's performance. Last week, our offices throughout the region hosted several Analytics-themed events to give agencies and other clients a better look at several Google measurement tools that provide people with the means to analyze their site's flow of data, interest and readership in order to build a better advertising campaign.<br /><br />In Mexico City, advertisers got together to learn about <a href="//www.google.com/insights/search/#">Insights for Search</a>, <a href="http://adwords.blogspot.com/2008/06/introducing-google-ad-planner.html">Ad Planner</a>, <a href="http://googleblog.blogspot.com/2008/03/insight-into-youtube-videos.html">YouTube Insights</a>, <a href="//www.google.com/analytics/">Analytics</a>, <a href="http://googlewebmastercentral.blogspot.com/2008/01/sitemaps-faqs.html">Sitemaps</a> and <a href="https://www.google.com/analytics/siteopt/splash">Website Optimizer</a>, as well as <a href="http://www.doubleclick.com/">DoubleClick</a> tools. Presentations were designed to give companies an in-depth look at the Google tools that can be helpful for planning their marketing budgets during an economic downturn. Being able to measure data on what content interests people and where consumers are searching for information can help advertisers be more selective about how they invest ad budget. Since the great majority of consumers go online for information before making a purchase, the goal of the seminar was to familiarize advertisers with tools that can increase the reach of their campaigns, while giving them a better idea of what works and what people are searching for.<br /><br />Meanwhile, our Analytics guru Avinash Kaushik visited São Paulo and Buenos Aires to speak to clients about web analytics and how to make the most of online marketing through analyzing metrics (check out his recent post on <a href="http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html">bounce rate</a> for related information). Avinash made web analytics fun and accessible with colloquial comparisons (referring sites as 'BFFs'), and demonstrated how to <a href="http://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html">optimize a website's performance</a> with changes in color and layout, among other things. He was accompanied by Google's Latin America managing director Alexandre Hohagen, Brazil's country manager Alex Dias, and Argentina's country manager Adriana Noreña at a succession of events revolving around web metrics and website optimization.<br /><br /><embed type="application/x-shockwave-flash" src="//picasaweb.google.com/s/c/bin/slideshow.swf" flashvars="host=picasaweb.google.com&RGB=0x000000&feed=http%3A%2F%2Fpicasaweb.google.com%2Fdata%2Ffeed%2Fapi%2Fuser%2FJoscelin.Cooper%2Falbumid%2F5317535977028402929%3Fkind%3Dphoto%26alt%3Drss" pluginspage="http://www.macromedia.com/go/getflashplayer" height="267" width="400"></embed><br /><br />The response and interest from customers and agencies to all of these events was indicative of the huge need for metrics and the ability to track ROI for their marketing investments, especially during these difficult times. For more information on Google Analytics tools, check out the <a href="http://analytics.blogspot.com/">Google Analytics Blog</a>, the <a href="http://websiteoptimizer.blogspot.com/">Website Optimizer Blog</a> and the <a href="http://conversionroom.blogspot.com/">Conversion Room blog</a>.<br /><br /><span class="byline-author">Posted by Alfonso Luna, Marketing Director, Latin America</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/03/analytics-in-latin-america.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:Analytics in Latin America&url=https://googleblog.blogspot.com/2009/03/analytics-in-latin-america.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/03/analytics-in-latin-america.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/03/analytics-in-latin-america.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googleblog.blogspot.com/search/label/ads' rel='tag'> ads </a> , <a class='label' href='https://googleblog.blogspot.com/search/label/Latin%20America' rel='tag'> Latin America </a> , <a class='label' href='https://googleblog.blogspot.com/search/label/measurement' rel='tag'> measurement </a> </span> </div> </div> </div> <div class='post' data-id='3023344995271928943' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html' itemprop='url' title='Make sense of your site: tips for webpage design'> Make sense of your site: tips for webpage design </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> March 16, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-style: italic;font-size:85%;" >This is the second post in <a href="http://googleblog.blogspot.com/search/label/measurement">The Power of Measurement</a> series. These posts are designed to cover ways to make your website as successful as possible, especially in the current economic climate. Here, Website Optimizer whiz Sandra Cheng explores the topic of website design and offers tips to help you get more from your site. -Ed.</span><br /><br />In our <a title="last post" href="http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html" id="vl3v">last post</a>, Avinash Kaushik dove into the world of website analytics and explained the power behind the bounce rate metric. With bounce rate, you are able to identify which webpages are turning away the most visitors. And while it's incredibly useful to identify which pages need fixing, what do you do next?<br /><br />Back in the good old days, you would go back to the page and redesign it based on what you or other people thought was right for your site. Now, you can actually run a test on your website and let your visitors decide the best version of your page, instead of just going with a gut feeling. Here, I'll discuss website testing — executing different versions of a page to see what sticks — and the various ways you can make the most of your site's design choices.<br /><br />To begin website testing, start by brainstorming variations of your website. You can decide on small changes, like swapping out a photo, or large changes, like an overhaul of your website's layout or color scheme. Then, by using a free tool like <a title="Website Optimizer" href="//www.google.com/websiteoptimizer" id="x68t">Website Optimizer</a>, you can test your changes by automatically showing different visitors different versions of your site. From there, Website Optimizer will tell you which version your visitors liked the most by tracking which website variation was the most successful in reaching your goal. You can set your goal to be a sale, someone submitting a form or clicking a link, or any number of other interactions with your site. It's like running a simple experiment — without the complicated data analysis.<br /><br />Testing your site can often reveal surprises. For example, we were surprised by the results of our own test on the Picasa homepage. In version A, we used the word "free," gave it an action-oriented headline, and included a pretty image of the product. In version B, we deleted the photo, used a button instead of a link, and called out the value proposition ("The easy way..."). Which version do you think led more visitors to download Picasa?<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiMl8eoB707xV_F5eqoZ99PxYwc3D6lmd0BgzhYW-FhzfrIm-HIKBPEAucithnjVobJGIADzN6LwngY37mlvVF62K7QAtP3mMxpdzxS8sMilQ7WjYWW9QoQ47_zaGQjzkAZIXD1g/s1600-h/Picture+2.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5313469672854582274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiMl8eoB707xV_F5eqoZ99PxYwc3D6lmd0BgzhYW-FhzfrIm-HIKBPEAucithnjVobJGIADzN6LwngY37mlvVF62K7QAtP3mMxpdzxS8sMilQ7WjYWW9QoQ47_zaGQjzkAZIXD1g/s400/Picture+2.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 276px;" /></a><span style="font-weight: bold;">Version A</span><br /></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIeEcsxk0aJ09ZbomKyZU8IXO59F7PKF6hpkZDuTnJXJ7TVx3S3Fk4fxHS7RCs4vfdMul7Pow2YIcV5g7o4Rcu2VWbhfMmyWGkEPbkBk4Dx6UR7mHW6sYxJGV-xqXi1ynLIqiMkw/s1600-h/Picture+3.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5313469929418195634" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIeEcsxk0aJ09ZbomKyZU8IXO59F7PKF6hpkZDuTnJXJ7TVx3S3Fk4fxHS7RCs4vfdMul7Pow2YIcV5g7o4Rcu2VWbhfMmyWGkEPbkBk4Dx6UR7mHW6sYxJGV-xqXi1ynLIqiMkw/s400/Picture+3.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 204px;" /></a><span style="font-weight: bold;">Version B</span><br /></div><br />We predicted that Version A would be the clear winner since it had a photo to captivate visitors and a "free" product call-out. However, the data from the tests showed that the cleaner, simpler Version B was more effective. In fact, the changes in Version B increased downloads by 30%! This example illustrates a powerful point: sometimes you need to rely on data — not your gut — to make decisions that will help your website and your bottom line.<br /><br />Now, you might be asking yourself, "With so many different aspects of my website to test, how do I know where to begin?" Here are four design tips to pay attention to:<br /><ul><li> <span style="font-weight: bold;">Tip #1: Pass the 8 second test.</span> At first glance, a visitor should understand the purpose of your website within a few seconds. People are busy and have limited attention spans — you want to keep them from hitting the dreaded back button.</li><li><span style="font-weight: bold;">Tip #2: Tell them what's in it for them.</span> Create clear and tangible benefits (e.g., "Save more! Make extra money! Look better with our product!").</li><li><span style="font-weight: bold;">Tip #3: Use compelling images.</span> Try product images instead of generic stock photos, icons with blocks of text, and buttons instead of links. Keep in mind that a low-quality, irrelevant image can kill your site's credibility.</li><li><span style="font-weight: bold;">Tip #4: Close the sale.</span> Help your visitors take the next step. Make that step clear and easy to reach; don't make them hunt for it. Action words like "buy now" may work better than "add to cart," for instance.<br /></li></ul>Once you've decided which details to test — a call-to-action, color, headline, layout, or video, for example — go to Website Optimizer and set up an experiment. For first-time users, we recommend a/b testing, meaning testing one variation of your page against another. After you launch your experiment, Website Optimizer will do the heavy lifting and show you when the data is "statistically significant." (In case it's been a while since your last Stats 101 course, statistical significance means that an event is unlikely to have happened by chance, and that you have enough data to know that there is a true difference in which page variation your visitors prefer.) The results will start showing in your reports page and for each experiment, the corresponding bar will begin to turn red, yellow or green. When the bars start to turn green, you have a winning page variation that is helping you reach the goals you have set for your website:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnTOFmbD6bQKPVJRecVsZ7lcO8l1kDibELDsTmiMM6iFMm2lWyWysxtKy97QqItEmh2T_gTyoSS1OczF1L7Vg2sNN3wmpYFu-oFWiczxw2u6YmmtI0a9PozIRKjeiEi53sAyGMAQ/s1600-h/Picture+4.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5313470581308252178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnTOFmbD6bQKPVJRecVsZ7lcO8l1kDibELDsTmiMM6iFMm2lWyWysxtKy97QqItEmh2T_gTyoSS1OczF1L7Vg2sNN3wmpYFu-oFWiczxw2u6YmmtI0a9PozIRKjeiEi53sAyGMAQ/s400/Picture+4.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 287px;" /></a><br />Remember, best practices may work best for some, but they are not necessarily what's best for <span style="font-style: italic;">your</span> site and <span style="font-style: italic;">your</span> visitors. In the past, a few opinions and a strong hunch determined an effective website design. Now, armed with metrics, data, and tools galore, you can let your visitors tell you what works best for them and for your site.<br /><br />Good luck, and get testing!<br /><br /><span class="byline-author">Posted by Sandra Cheng, Product Manager, Google Website Optimizer</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-style: italic;font-size:85%;" >This is the second post in <a href="http://googleblog.blogspot.com/search/label/measurement">The Power of Measurement</a> series. These posts are designed to cover ways to make your website as successful as possible, especially in the current economic climate. Here, Website Optimizer whiz Sandra Cheng explores the topic of website design and offers tips to help you get more from your site. -Ed.</span><br /><br />In our <a title="last post" href="http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html" id="vl3v">last post</a>, Avinash Kaushik dove into the world of website analytics and explained the power behind the bounce rate metric. With bounce rate, you are able to identify which webpages are turning away the most visitors. And while it's incredibly useful to identify which pages need fixing, what do you do next?<br /><br />Back in the good old days, you would go back to the page and redesign it based on what you or other people thought was right for your site. Now, you can actually run a test on your website and let your visitors decide the best version of your page, instead of just going with a gut feeling. Here, I'll discuss website testing — executing different versions of a page to see what sticks — and the various ways you can make the most of your site's design choices.<br /><br />To begin website testing, start by brainstorming variations of your website. You can decide on small changes, like swapping out a photo, or large changes, like an overhaul of your website's layout or color scheme. Then, by using a free tool like <a title="Website Optimizer" href="//www.google.com/websiteoptimizer" id="x68t">Website Optimizer</a>, you can test your changes by automatically showing different visitors different versions of your site. From there, Website Optimizer will tell you which version your visitors liked the most by tracking which website variation was the most successful in reaching your goal. You can set your goal to be a sale, someone submitting a form or clicking a link, or any number of other interactions with your site. It's like running a simple experiment — without the complicated data analysis.<br /><br />Testing your site can often reveal surprises. For example, we were surprised by the results of our own test on the Picasa homepage. In version A, we used the word "free," gave it an action-oriented headline, and included a pretty image of the product. In version B, we deleted the photo, used a button instead of a link, and called out the value proposition ("The easy way..."). Which version do you think led more visitors to download Picasa?<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiMl8eoB707xV_F5eqoZ99PxYwc3D6lmd0BgzhYW-FhzfrIm-HIKBPEAucithnjVobJGIADzN6LwngY37mlvVF62K7QAtP3mMxpdzxS8sMilQ7WjYWW9QoQ47_zaGQjzkAZIXD1g/s1600-h/Picture+2.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5313469672854582274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiMl8eoB707xV_F5eqoZ99PxYwc3D6lmd0BgzhYW-FhzfrIm-HIKBPEAucithnjVobJGIADzN6LwngY37mlvVF62K7QAtP3mMxpdzxS8sMilQ7WjYWW9QoQ47_zaGQjzkAZIXD1g/s400/Picture+2.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 276px;" /></a><span style="font-weight: bold;">Version A</span><br /></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIeEcsxk0aJ09ZbomKyZU8IXO59F7PKF6hpkZDuTnJXJ7TVx3S3Fk4fxHS7RCs4vfdMul7Pow2YIcV5g7o4Rcu2VWbhfMmyWGkEPbkBk4Dx6UR7mHW6sYxJGV-xqXi1ynLIqiMkw/s1600-h/Picture+3.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5313469929418195634" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIeEcsxk0aJ09ZbomKyZU8IXO59F7PKF6hpkZDuTnJXJ7TVx3S3Fk4fxHS7RCs4vfdMul7Pow2YIcV5g7o4Rcu2VWbhfMmyWGkEPbkBk4Dx6UR7mHW6sYxJGV-xqXi1ynLIqiMkw/s400/Picture+3.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 204px;" /></a><span style="font-weight: bold;">Version B</span><br /></div><br />We predicted that Version A would be the clear winner since it had a photo to captivate visitors and a "free" product call-out. However, the data from the tests showed that the cleaner, simpler Version B was more effective. In fact, the changes in Version B increased downloads by 30%! This example illustrates a powerful point: sometimes you need to rely on data — not your gut — to make decisions that will help your website and your bottom line.<br /><br />Now, you might be asking yourself, "With so many different aspects of my website to test, how do I know where to begin?" Here are four design tips to pay attention to:<br /><ul><li> <span style="font-weight: bold;">Tip #1: Pass the 8 second test.</span> At first glance, a visitor should understand the purpose of your website within a few seconds. People are busy and have limited attention spans — you want to keep them from hitting the dreaded back button.</li><li><span style="font-weight: bold;">Tip #2: Tell them what's in it for them.</span> Create clear and tangible benefits (e.g., "Save more! Make extra money! Look better with our product!").</li><li><span style="font-weight: bold;">Tip #3: Use compelling images.</span> Try product images instead of generic stock photos, icons with blocks of text, and buttons instead of links. Keep in mind that a low-quality, irrelevant image can kill your site's credibility.</li><li><span style="font-weight: bold;">Tip #4: Close the sale.</span> Help your visitors take the next step. Make that step clear and easy to reach; don't make them hunt for it. Action words like "buy now" may work better than "add to cart," for instance.<br /></li></ul>Once you've decided which details to test — a call-to-action, color, headline, layout, or video, for example — go to Website Optimizer and set up an experiment. For first-time users, we recommend a/b testing, meaning testing one variation of your page against another. After you launch your experiment, Website Optimizer will do the heavy lifting and show you when the data is "statistically significant." (In case it's been a while since your last Stats 101 course, statistical significance means that an event is unlikely to have happened by chance, and that you have enough data to know that there is a true difference in which page variation your visitors prefer.) The results will start showing in your reports page and for each experiment, the corresponding bar will begin to turn red, yellow or green. When the bars start to turn green, you have a winning page variation that is helping you reach the goals you have set for your website:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnTOFmbD6bQKPVJRecVsZ7lcO8l1kDibELDsTmiMM6iFMm2lWyWysxtKy97QqItEmh2T_gTyoSS1OczF1L7Vg2sNN3wmpYFu-oFWiczxw2u6YmmtI0a9PozIRKjeiEi53sAyGMAQ/s1600-h/Picture+4.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5313470581308252178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnTOFmbD6bQKPVJRecVsZ7lcO8l1kDibELDsTmiMM6iFMm2lWyWysxtKy97QqItEmh2T_gTyoSS1OczF1L7Vg2sNN3wmpYFu-oFWiczxw2u6YmmtI0a9PozIRKjeiEi53sAyGMAQ/s400/Picture+4.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 287px;" /></a><br />Remember, best practices may work best for some, but they are not necessarily what's best for <span style="font-style: italic;">your</span> site and <span style="font-style: italic;">your</span> visitors. In the past, a few opinions and a strong hunch determined an effective website design. Now, armed with metrics, data, and tools galore, you can let your visitors tell you what works best for them and for your site.<br /><br />Good luck, and get testing!<br /><br /><span class="byline-author">Posted by Sandra Cheng, Product Manager, Google Website Optimizer</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:Make sense of your site: tips for webpage design&url=https://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googleblog.blogspot.com/search/label/measurement' rel='tag'> measurement </a> </span> </div> </div> </div> <div class='post' data-id='9017457117306854193' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html' itemprop='url' title='Stop bouncing: tips for website success'> Stop bouncing: tips for website success </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> February 17, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-style: italic;font-size:85%;" >This is the first post in a series on The Power of Measurement. In this economic climate, these posts are designed to cover ways to make your website as successful as possible. Over the course of the next few weeks, our in-house Analytics guru, Avinash Kaushik, and others will demystify the world of website analytics and offer tips for getting the most out of your metrics. -Ed.</span><span style="font-size:85%;"><br /></span><br />Would you believe me if I said you don't need a Ph.D. to understand your website data? No? Believe it. Free tools like <a href="//www.google.com/analytics/">Google Analytics</a> can help simplify website data so that you can better understand what visitors are doing when they arrive on your site.<br /><br />One of the coolest innovations in understanding your website has been to provide delightful metrics on your web data so that you can make direct changes to your site. In lesson one of our series on <span style="font-style: italic;">The Power of Measurement</span>, we will learn about bounce rate and how understanding it can improve your website.<br /><br />You may be used to reading about how many “hits” a site or a page has received. But reporting a "hit" meant something back in 1985 when it was essentially a pageview (the number of times your webpage was viewed). Today, you will find that each web page gets many "hits," rendering the metric meaningless. While the number of "hits" a page received used to be the best measure of success, we now have more in-depth and detailed metrics to analyze the performance of our web pages.<br /><br />Bounce rate is insightful because from the perspective of a website visitor, it measures this phenomenon: "I came; I puked; I left." (OK, technically it also means the number of sessions with just one pageview.) While metrics like visitors show the number of people who came to your site, bounce rate will tell you how many of those people were unimpressed and left your site without taking any action (not even dignifying the site with a single click!).<br /> <br />Bounce rate has these attributes:<br />1) It is really hard to misunderstand. It measures the number of people who landed on your site and refused to give you even one single click!<br />2) It is available in most web analytics tools, including our own Google Analytics. <br />3) It is quick and easy to use. Bounce rate will help you understand where and how to make changes on your website in under an hour.<br /><br />Now, let's make this real. If you have a Google Analytics account, you'll see this when you log in:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7XyIu_fu8DmqetNFyH1Ig7em-606sVf7m0hLqs2J7IoqKZ7-6vEQ9zdxcQud474Lbs478njjazuz5JRQR7ZWpiZN8e42BXlJaPR_nNQxsW-ZtLLkAziooRGxczh06EW2sgP57pw/s1600-h/bounce_rate_website_1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5303882900844642402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7XyIu_fu8DmqetNFyH1Ig7em-606sVf7m0hLqs2J7IoqKZ7-6vEQ9zdxcQud474Lbs478njjazuz5JRQR7ZWpiZN8e42BXlJaPR_nNQxsW-ZtLLkAziooRGxczh06EW2sgP57pw/s400/bounce_rate_website_1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 58px;" /></a><br />This means that about 77 percent of website visitors came to the site, "puked," and left. Ouch. Based on that, you may need to light a fire somewhere, as things need fixing. Here are two simple and specific ideas:<br /><br />Tip #1: Find out where your visitors are coming from and which of these sites sends visitors with the highest bounce rate. To do so, all you have to do is go to "Traffic Sources" (in Google Analytics, or whatever tool you are using), click on "Referring Sites," and boom!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy5Kp1Mk_LkUABzUhBZS704k3XibW2tmSBfpipteibMh_3OwnnYjWthhGXfD8xUmK241WKpjpew_DO4Q87vYIAQaBO3pwG3ysiNKw-eO-2x7LPUFuw0JLidz2bz-KvDehXUn3hOQ/s1600-h/bounce_rates_for_referring_sites.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5303884653390696514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy5Kp1Mk_LkUABzUhBZS704k3XibW2tmSBfpipteibMh_3OwnnYjWthhGXfD8xUmK241WKpjpew_DO4Q87vYIAQaBO3pwG3ysiNKw-eO-2x7LPUFuw0JLidz2bz-KvDehXUn3hOQ/s400/bounce_rates_for_referring_sites.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 254px;" /></a><br />In about fifteen seconds you know which sites are your “best friends forever” (BFFs), and where you need to look a tad deeper. By identifying the sites that are sending you visitors with high bounce rates, you can investigate the reasons why (the campaigns, the context in which your link is placed, the ads) and make changes to ensure that visitors find what they are looking for when they come to your site.<br /><br />However, it may not just be the campaigns that turned your readers away; it could be the specific page that your visitors landed on. That leads to my Tip #2: Go to “Content” (labeled as such in Google Analytics) and click on "Top Landing Pages" report:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wlBUC1Vp2D6p5JzJuHYCAtZcm0ILuE5cU79nwJA38AE5nvXB8cWATeTEWZALfKgbgeHXo-QcY2gCxIur7QAJi6V0BajZiRuVYLNwBD07SzOwTTWwlTISWZsxL_9xCxQ7k4Pw7Q/s1600-h/bounce_rates_for_landing_pages.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5303884869686469794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wlBUC1Vp2D6p5JzJuHYCAtZcm0ILuE5cU79nwJA38AE5nvXB8cWATeTEWZALfKgbgeHXo-QcY2gCxIur7QAJi6V0BajZiRuVYLNwBD07SzOwTTWwlTISWZsxL_9xCxQ7k4Pw7Q/s400/bounce_rates_for_landing_pages.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 272px;" /></a><br />You can see different pages of your website on the left and the corresponding bounce rates on the right. Remember, <span style="font-style: italic;">you</span> don't decide the homepage of your website. When people search, the engine finds the most relevant page on your site and <span style="font-style: italic;">that's</span> the homepage. If you have 50,000 pages on your website, you have 50,000 homepages. The report above is showing the top ten pages of your website and which ones might be letting you down by not engaging your visitors enough to get even one click!<br /><br />In under an hour you can discover which sources are your BFFs and which pages on your site need some sprucing up. This will ensure lower bounce rates, higher engagement with your site, and perhaps even higher revenue. To learn about other ways in which you can use bounce rate effectively, check out <a href="http://www.kaushik.net/avinash/2007/08/standard-metrics-revisited-3-bounce-rate.html">this article</a> on my web analytics blog, <a href="http://www.kaushik.net/avinash/">Occam's Razor</a>.<br /><br />Good luck!<br /><br /><span class="byline-author">Posted by Avinash Kaushik, Analytics Evangelist</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <span style="font-style: italic;font-size:85%;" >This is the first post in a series on The Power of Measurement. In this economic climate, these posts are designed to cover ways to make your website as successful as possible. Over the course of the next few weeks, our in-house Analytics guru, Avinash Kaushik, and others will demystify the world of website analytics and offer tips for getting the most out of your metrics. -Ed.</span><span style="font-size:85%;"><br /></span><br />Would you believe me if I said you don't need a Ph.D. to understand your website data? No? Believe it. Free tools like <a href="//www.google.com/analytics/">Google Analytics</a> can help simplify website data so that you can better understand what visitors are doing when they arrive on your site.<br /><br />One of the coolest innovations in understanding your website has been to provide delightful metrics on your web data so that you can make direct changes to your site. In lesson one of our series on <span style="font-style: italic;">The Power of Measurement</span>, we will learn about bounce rate and how understanding it can improve your website.<br /><br />You may be used to reading about how many “hits” a site or a page has received. But reporting a "hit" meant something back in 1985 when it was essentially a pageview (the number of times your webpage was viewed). Today, you will find that each web page gets many "hits," rendering the metric meaningless. While the number of "hits" a page received used to be the best measure of success, we now have more in-depth and detailed metrics to analyze the performance of our web pages.<br /><br />Bounce rate is insightful because from the perspective of a website visitor, it measures this phenomenon: "I came; I puked; I left." (OK, technically it also means the number of sessions with just one pageview.) While metrics like visitors show the number of people who came to your site, bounce rate will tell you how many of those people were unimpressed and left your site without taking any action (not even dignifying the site with a single click!).<br /> <br />Bounce rate has these attributes:<br />1) It is really hard to misunderstand. It measures the number of people who landed on your site and refused to give you even one single click!<br />2) It is available in most web analytics tools, including our own Google Analytics. <br />3) It is quick and easy to use. Bounce rate will help you understand where and how to make changes on your website in under an hour.<br /><br />Now, let's make this real. If you have a Google Analytics account, you'll see this when you log in:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7XyIu_fu8DmqetNFyH1Ig7em-606sVf7m0hLqs2J7IoqKZ7-6vEQ9zdxcQud474Lbs478njjazuz5JRQR7ZWpiZN8e42BXlJaPR_nNQxsW-ZtLLkAziooRGxczh06EW2sgP57pw/s1600-h/bounce_rate_website_1.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5303882900844642402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7XyIu_fu8DmqetNFyH1Ig7em-606sVf7m0hLqs2J7IoqKZ7-6vEQ9zdxcQud474Lbs478njjazuz5JRQR7ZWpiZN8e42BXlJaPR_nNQxsW-ZtLLkAziooRGxczh06EW2sgP57pw/s400/bounce_rate_website_1.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 58px;" /></a><br />This means that about 77 percent of website visitors came to the site, "puked," and left. Ouch. Based on that, you may need to light a fire somewhere, as things need fixing. Here are two simple and specific ideas:<br /><br />Tip #1: Find out where your visitors are coming from and which of these sites sends visitors with the highest bounce rate. To do so, all you have to do is go to "Traffic Sources" (in Google Analytics, or whatever tool you are using), click on "Referring Sites," and boom!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy5Kp1Mk_LkUABzUhBZS704k3XibW2tmSBfpipteibMh_3OwnnYjWthhGXfD8xUmK241WKpjpew_DO4Q87vYIAQaBO3pwG3ysiNKw-eO-2x7LPUFuw0JLidz2bz-KvDehXUn3hOQ/s1600-h/bounce_rates_for_referring_sites.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5303884653390696514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy5Kp1Mk_LkUABzUhBZS704k3XibW2tmSBfpipteibMh_3OwnnYjWthhGXfD8xUmK241WKpjpew_DO4Q87vYIAQaBO3pwG3ysiNKw-eO-2x7LPUFuw0JLidz2bz-KvDehXUn3hOQ/s400/bounce_rates_for_referring_sites.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 254px;" /></a><br />In about fifteen seconds you know which sites are your “best friends forever” (BFFs), and where you need to look a tad deeper. By identifying the sites that are sending you visitors with high bounce rates, you can investigate the reasons why (the campaigns, the context in which your link is placed, the ads) and make changes to ensure that visitors find what they are looking for when they come to your site.<br /><br />However, it may not just be the campaigns that turned your readers away; it could be the specific page that your visitors landed on. That leads to my Tip #2: Go to “Content” (labeled as such in Google Analytics) and click on "Top Landing Pages" report:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wlBUC1Vp2D6p5JzJuHYCAtZcm0ILuE5cU79nwJA38AE5nvXB8cWATeTEWZALfKgbgeHXo-QcY2gCxIur7QAJi6V0BajZiRuVYLNwBD07SzOwTTWwlTISWZsxL_9xCxQ7k4Pw7Q/s1600-h/bounce_rates_for_landing_pages.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5303884869686469794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3wlBUC1Vp2D6p5JzJuHYCAtZcm0ILuE5cU79nwJA38AE5nvXB8cWATeTEWZALfKgbgeHXo-QcY2gCxIur7QAJi6V0BajZiRuVYLNwBD07SzOwTTWwlTISWZsxL_9xCxQ7k4Pw7Q/s400/bounce_rates_for_landing_pages.png" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 272px;" /></a><br />You can see different pages of your website on the left and the corresponding bounce rates on the right. Remember, <span style="font-style: italic;">you</span> don't decide the homepage of your website. When people search, the engine finds the most relevant page on your site and <span style="font-style: italic;">that's</span> the homepage. If you have 50,000 pages on your website, you have 50,000 homepages. The report above is showing the top ten pages of your website and which ones might be letting you down by not engaging your visitors enough to get even one click!<br /><br />In under an hour you can discover which sources are your BFFs and which pages on your site need some sprucing up. This will ensure lower bounce rates, higher engagement with your site, and perhaps even higher revenue. To learn about other ways in which you can use bounce rate effectively, check out <a href="http://www.kaushik.net/avinash/2007/08/standard-metrics-revisited-3-bounce-rate.html">this article</a> on my web analytics blog, <a href="http://www.kaushik.net/avinash/">Occam's Razor</a>.<br /><br />Good luck!<br /><br /><span class="byline-author">Posted by Avinash Kaushik, Analytics Evangelist</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Blog:Stop bouncing: tips for website success&url=https://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html&via=google'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div 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href='https://googleblog.blogspot.com/search/label/acquisition'> acquisition </a> <span dir='ltr'> 26 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/ads'> ads </a> <span dir='ltr'> 131 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/apps'> apps </a> <span dir='ltr'> 419 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/books%20%2B%20book%20search'> books + book search </a> <span dir='ltr'> 48 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/commerce'> commerce </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/computing%20history'> computing history </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/crisis%20response'> crisis response </a> <span dir='ltr'> 33 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/culture'> culture </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/developers'> developers </a> <span dir='ltr'> 120 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/diversity'> diversity </a> <span dir='ltr'> 35 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/doodles'> doodles </a> <span dir='ltr'> 68 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/education%20and%20research'> education and research </a> <span dir='ltr'> 144 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/entrepreneurs%20at%20Google'> entrepreneurs at Google </a> <span dir='ltr'> 14 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/faster%20web'> faster web </a> <span dir='ltr'> 16 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/free%20expression'> free expression </a> <span dir='ltr'> 61 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/google.org'> google.org </a> <span dir='ltr'> 73 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/googleplus'> googleplus </a> <span dir='ltr'> 50 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/googlers%20and%20culture'> googlers and culture </a> <span dir='ltr'> 202 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/green'> green </a> <span dir='ltr'> 102 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/maps%20and%20earth'> maps and earth </a> <span dir='ltr'> 194 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/mobile'> mobile </a> <span dir='ltr'> 124 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/online%20safety'> online safety </a> <span dir='ltr'> 19 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/open%20source'> open source </a> <span dir='ltr'> 19 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/photos'> photos </a> <span dir='ltr'> 39 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/policy%20and%20issues'> policy and issues </a> <span dir='ltr'> 139 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/politics'> politics </a> <span dir='ltr'> 71 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/privacy'> privacy </a> <span dir='ltr'> 66 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/recruiting%20and%20hiring'> recruiting and hiring </a> <span dir='ltr'> 32 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/scholarships'> scholarships </a> <span dir='ltr'> 31 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/search'> search </a> <span dir='ltr'> 505 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/search%20quality'> search quality </a> <span dir='ltr'> 24 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/search%20trends'> search trends </a> <span dir='ltr'> 118 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/security'> security </a> <span dir='ltr'> 36 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/small%20business'> small business </a> <span dir='ltr'> 31 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/user%20experience%20and%20usability'> user experience and usability </a> <span dir='ltr'> 41 </span> </li> <li> <a dir='ltr' href='https://googleblog.blogspot.com/search/label/youtube%20and%20video'> youtube and video </a> <span dir='ltr'> 140 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googleblog.blogspot.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googleblog.blogspot.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2015/11/'> Nov </a> </div> <div class='items'> 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href='https://googleblog.blogspot.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googleblog.blogspot.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul 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href='https://googleblog.blogspot.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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href='https://googleblog.blogspot.com/2007/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2007/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googleblog.blogspot.com/2007/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googleblog.blogspot.com/2006/'> 2006 </a> </div> <div class='items'> <ul class='hierarchy'> <li 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style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 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