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User Scoring - Sales&More

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Tylko z Sales&More! 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Takie wyzwania lubimy najbardziej! 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Z? Dla nas to żaden problem! Zobacz, jak dzięki wykorzystaniu Social Mediów i Influencer Marketingu zwiększyliśmy 3-krotnie liczbę kont osobistych w grupie 18-26!</p> </div> </a> </div> </div> </div> </div> </li> <li class="submenu-item menu-item-type-taxonomy menu-item-object-service-category m-accordion" data-ws-accordion="inactive" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-performance/" class="submenu-item-link" > <span class="submenu-item-link-text">Działania performance</span> </a> <button data-ws-accordion-btn type="button" aria-label="Przełącz submenu" class="submenu-item-link" > <span class="submenu-item-link-icon"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" fill="none" viewBox="0 0 16 17"><path fill="currentColor" fill-rule="evenodd" d="M4.234 6.334a.8.8 0 0 1 1.132 0L8 8.97l2.634-2.635a.8.8 0 0 1 1.132 1.132l-3.2 3.2a.8.8 0 0 1-1.132 0l-3.2-3.2a.8.8 0 0 1 0-1.132" clip-rule="evenodd"/></svg></span> </button> </div> <div 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</picture> <span class="font-heading font-medium text-white text-label-large max-xl:pl-16">Case study</span> <div class="featured-case-study__content mt-auto flex flex-col gap-16 rounded-24 bg-white px-24 py-16"> <h3 class="font-sans text-h4-m text-slate-950">Player</h3> <p class="text-sh-small-m text-slate-950">Mistrzowski sezon w Player.pl? Tylko z Sales&More! Sprawdź, jak udało nam się sprawić, aby nasi wydawcy i użytkownicy zostali naszymi sprzedawcami podczas transmisji ligi hiszpańskiej i włoskiej. </p> </div> </a> </div> </div> </div> </div> </li> <li class="submenu-item menu-item-type-taxonomy menu-item-object-service-category m-accordion" data-ws-accordion="inactive" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/" class="submenu-item-link" > <span class="submenu-item-link-text">Działania wizerunkowe</span> </a> <button data-ws-accordion-btn type="button" aria-label="Przełącz submenu" class="submenu-item-link" > <span class="submenu-item-link-icon"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" fill="none" viewBox="0 0 16 17"><path fill="currentColor" fill-rule="evenodd" d="M4.234 6.334a.8.8 0 0 1 1.132 0L8 8.97l2.634-2.635a.8.8 0 0 1 1.132 1.132l-3.2 3.2a.8.8 0 0 1-1.132 0l-3.2-3.2a.8.8 0 0 1 0-1.132" clip-rule="evenodd"/></svg></span> </button> </div> <div class="m-accordion__content"> <div class="m-accordion__content-wrapper"> <ul class="submenu"> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/video-marketing/" class="submenu-item-link" > <span class="submenu-item-link-text">Video Marketing</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/kreacja/" class="submenu-item-link" > <span class="submenu-item-link-text">Kreacja</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/produkcja/" class="submenu-item-link" > <span class="submenu-item-link-text">Produkcja</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/portale-spolecznosciowe/" class="submenu-item-link" > <span class="submenu-item-link-text">Social Media</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/analityka-kampanijna/" class="submenu-item-link" > <span class="submenu-item-link-text">Analityka kampanijna</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/tv-digital-tv/" class="submenu-item-link" > <span class="submenu-item-link-text">TV / Digital TV</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/dooh/" class="submenu-item-link" > <span class="submenu-item-link-text">D(OOH)</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/radio/" class="submenu-item-link" > <span class="submenu-item-link-text">Radio / Audio (Digital)</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/display-direct-and-programmatic/" class="submenu-item-link" > <span class="submenu-item-link-text">Display Direct &amp; Programmatic</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/dzialania-wizerunkowe/event-marketing/" class="submenu-item-link" > <span class="submenu-item-link-text">Event Marketing</span> </a> </div> </li> </ul> <div class="relative my-16 -ml-48 -mr-24 overflow-hidden rounded-32"> <div class="featured-case-study overflow-hidden max-xl:h-[32rem]"> <a class="relative flex h-full flex-col gap-24 px-16 pb-16 pt-24 no-underline before:absolute before:inset-0 before:-z-10 before:h-full before:w-full before:bg-slate-950/50 before:content-empty" href="https://salesmore.pl/case-studies/komputronik/" > <picture class="absolute inset-0 -z-20 block h-full w-full"> <img src="https://salesmore.pl/wp-content/uploads/2024/05/surface-ksAwrlBLDn8-unsplash-1.jpg" alt="" width="569" height="526" decoding="auto" fetchpriority="auto" loading="lazy" draggable="false" class='w-full h-full object-cover' > </picture> <span class="font-heading font-medium text-white text-label-large max-xl:pl-16">Case study</span> <div class="featured-case-study__content mt-auto flex flex-col gap-16 rounded-24 bg-white px-24 py-16"> <ul class="flex flex-wrap items-center gap-4"> <li class="tag rounded-16 border-1 border-gray-200 px-12 py-8 !font-normal text-label-small"> Brand </li> </ul> <h3 class="font-sans text-h4-m text-slate-950">Komputronik</h3> <p class="text-sh-small-m text-slate-950">Chcesz odmłodzić grupę odbiorców? Takie wyzwania lubimy najbardziej! Sprawdź, jak wraz z Komputronikiem zwiększyliśmy udział w rynku o zawrotne 70%!</p> </div> </a> </div> </div> </div> </div> </li> <li class="submenu-item menu-item-type-taxonomy menu-item-object-service-category m-accordion" data-ws-accordion="inactive" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/organiczna-budowa-swiadomosci-marki/" class="submenu-item-link" > <span class="submenu-item-link-text">Organiczna budowa świadomości marki</span> </a> <button data-ws-accordion-btn type="button" aria-label="Przełącz submenu" class="submenu-item-link" > <span class="submenu-item-link-icon"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" fill="none" viewBox="0 0 16 17"><path fill="currentColor" fill-rule="evenodd" d="M4.234 6.334a.8.8 0 0 1 1.132 0L8 8.97l2.634-2.635a.8.8 0 0 1 1.132 1.132l-3.2 3.2a.8.8 0 0 1-1.132 0l-3.2-3.2a.8.8 0 0 1 0-1.132" clip-rule="evenodd"/></svg></span> </button> </div> <div class="m-accordion__content"> <div class="m-accordion__content-wrapper"> <ul class="submenu"> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/organiczna-budowa-swiadomosci-marki/seo/" class="submenu-item-link" > <span class="submenu-item-link-text">SEO</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/organiczna-budowa-swiadomosci-marki/aso/" class="submenu-item-link" > <span class="submenu-item-link-text">ASO</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/organiczna-budowa-swiadomosci-marki/cro/" class="submenu-item-link" > <span class="submenu-item-link-text">Conversion Rate Optimization</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/organiczna-budowa-swiadomosci-marki/porownywarki/" class="submenu-item-link" > <span class="submenu-item-link-text">Porównywarki</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/organiczna-budowa-swiadomosci-marki/partnerstwa/" class="submenu-item-link" > <span class="submenu-item-link-text">Partnerstwa</span> </a> </div> </li> <li class="submenu-item menu-item-object-service" > <div class="submenu-item-btn"> <a href="https://salesmore.pl/uslugi/organiczna-budowa-swiadomosci-marki/wspolpraca-z-tworcami/" class="submenu-item-link" > <span class="submenu-item-link-text">Współpraca z twórcami</span> </a> </div> </li> </ul> <div class="relative my-16 -ml-48 -mr-24 overflow-hidden rounded-32"> <div class="featured-case-study overflow-hidden max-xl:h-[32rem]"> <a class="relative flex h-full flex-col gap-24 px-16 pb-16 pt-24 no-underline before:absolute before:inset-0 before:-z-10 before:h-full before:w-full before:bg-slate-950/50 before:content-empty" href="https://salesmore.pl/case-studies/bnp-paribas/" > <picture class="absolute inset-0 -z-20 block h-full w-full"> <source srcset="https://salesmore.pl/wp-content/uploads/2024/08/radosc-z-owocnej-wspolpracy-i-nagrod-600x400.png" media="(max-width: 575.98px)" > <img src="https://salesmore.pl/wp-content/uploads/2024/08/radosc-z-owocnej-wspolpracy-i-nagrod-800x533.png" alt="radość z owocnej współpracy i nagród" width="800" height="533" decoding="auto" fetchpriority="auto" loading="lazy" draggable="false" class='w-full h-full object-cover' > </picture> <span class="font-heading font-medium text-white text-label-large max-xl:pl-16">Case study</span> <div class="featured-case-study__content mt-auto flex flex-col gap-16 rounded-24 bg-white px-24 py-16"> <h3 class="font-sans text-h4-m text-slate-950">BNP Paribas</h3> <p class="text-sh-small-m text-slate-950">Sprawdź, co osiągnęliśmy dzięki ponad 15-letniej współpracy. 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gap-24 px-16 pb-16 pt-24 no-underline before:absolute before:inset-0 before:-z-10 before:h-full before:w-full before:bg-slate-950/50 before:content-empty" href="https://salesmore.pl/case-studies/canal-plus/" > <picture class="absolute inset-0 -z-20 block h-full w-full"> <source srcset="https://salesmore.pl/wp-content/uploads/2024/08/case-canal-4-600x400.png" media="(max-width: 575.98px)" > <img src="https://salesmore.pl/wp-content/uploads/2024/08/case-canal-4-800x534.png" alt="" width="800" height="534" decoding="auto" fetchpriority="auto" loading="lazy" draggable="false" class='w-full h-full object-cover' > </picture> <span class="font-heading font-medium text-white text-label-large max-xl:pl-16">Case study</span> <div class="featured-case-study__content mt-auto flex flex-col gap-16 rounded-24 bg-white px-24 py-16"> <h3 class="font-sans text-h4-m text-slate-950">Canal+</h3> <p class="text-sh-small-m text-slate-950">Zobacz efekty 10-letniej współpracy, w trakcie której wprowadziliśmy 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zadania za Ciebie. Postaw na gotowe rozwiązanie, które wykona pracę analityczną na pozyskanych danych dotyczących zachowań użytkowników na stronie. </p> </div> </div> </div> <div class="container-fluid mt-auto"> <div class="flex items-center gap-24 lg:gap-70 lg:px-32"> <span class="block h-1 flex-1 bg-white"></span> <button class="inline-flex h-70 w-70 items-center justify-center rounded bg-white text-primary-500 transition-colors duration-300 ease-in-out hover:bg-slate-950 hover:text-white focus-visible:bg-slate-950 focus-visible:text-white" data-scroll-to-next-section data-gsap-element="image-scale" type="button" > <svg class="w-20 h-20" xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M17.649 12.352a1.2 1.2 0 0 1 0 1.697l-4.8 4.8a1.2 1.2 0 0 1-1.697 0l-4.8-4.8a1.2 1.2 0 0 1 1.696-1.697l2.752 2.75V6a1.2 1.2 0 1 1 2.4 0v9.103l2.751-2.751a1.2 1.2 0 0 1 1.697 0" clip-rule="evenodd"/></svg> </button> <span class="block h-1 flex-1 bg-white"></span> </div> </div> </section> <section class="b-case-study-content-row mb-64 lg:mb-100" data-gsap-anim="section" data-block-id="20" id="single-case-study-content-row-4" > <div class="lg:flex-row-reverse container flex flex-col-reverse gap-32 lg:items-center lg:gap-200" > <div class="flex basis-1/2 flex-col"> <div class="b-case-study-content-row__picture-wrapper relative rounded-24" data-gsap-element="image-clip-reveal" > <picture class="hidden aspect-square h-auto w-full lg:block"> <source srcset="https://salesmore.pl/wp-content/uploads/2024/07/ai-us-600x400.png" media="(max-width: 575.98px)" > <source srcset="https://salesmore.pl/wp-content/uploads/2024/07/ai-us-800x534.png" media="(max-width: 767.98px)" > <source srcset="https://salesmore.pl/wp-content/uploads/2024/07/ai-us-1280x854.png" media="(max-width: 1023.98px)" > <source srcset="https://salesmore.pl/wp-content/uploads/2024/07/ai-us-1520x1014.png" media="(max-width: 1279.98px)" > <img src="https://salesmore.pl/wp-content/uploads/2024/07/ai-us.png" alt="" width="1600" height="1067" decoding="auto" fetchpriority="auto" loading="lazy" draggable="false" class='block h-full w-full object-cover' > </picture> <picture class="block aspect-square h-auto w-full lg:hidden"> <source srcset="https://salesmore.pl/wp-content/uploads/2024/07/ai-us-600x400.png" media="(max-width: 575.98px)" > <source srcset="https://salesmore.pl/wp-content/uploads/2024/07/ai-us-800x534.png" media="(max-width: 767.98px)" > <source srcset="https://salesmore.pl/wp-content/uploads/2024/07/ai-us-1280x854.png" media="(max-width: 1023.98px)" > <source srcset="https://salesmore.pl/wp-content/uploads/2024/07/ai-us-1520x1014.png" media="(max-width: 1279.98px)" > <img src="https://salesmore.pl/wp-content/uploads/2024/07/ai-us.png" alt="" width="1600" height="1067" decoding="auto" fetchpriority="auto" loading="lazy" draggable="false" class='block h-full w-full object-cover' > </picture> </div> </div> <div class="flex basis-1/2 flex-col"> <h2 class="text-h2 mb-24" data-gsap-element="heading-words">Dynamiczne modele użytkowników</h2> <div class="mce-content-body" data-gsap-element="text" ><p>User Scoring to rozwiązanie wykorzystujące sztuczną inteligencję oraz uczenie maszynowe, które analizuje zachowania użytkowników, wzorce zaangażowania oraz dane historyczne. W oparciu o pozyskane informacje tworzone są dynamiczne modele jakości użytkowników dostarczające bieżących wglądów w preferencje i intencje każdego z nich. Możemy dopasować przyszłe interakcje, gwarantując wyjątkowo spersonalizowane doświadczenia.</p> </div> </div> </div> </section> <section class="b-process mb-82 mt-34 lg:mb-130 lg:mt-126" data-gsap-anim="section" data-block-id="30" id="process-5" > <div class="container"> <header class="mb-52 lg:mb-18"> <h2 class="text-h2 text-center text-slate-950" data-gsap-element="heading-words">Integrujemy technologię w 4 prostych krokach</h2> </header> <div class="b-process__grid count-items-4 relative grid grid-cols-1 gap-x-20 gap-y-22"> <svg class="w-16 h-[calc(100%+8rem)] absolute top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 -z-10 lg:hidden" xmlns="http://www.w3.org/2000/svg" width="16" height="991" fill="none" viewBox="0 0 16 991"><path stroke="#FF533D" stroke-dasharray="6 6" d="M8 5v984"/><circle cx="8.25" cy="7.5" r="6" fill="#FF533D" stroke="#fff" stroke-width="3"/><circle cx="8.5" cy="983.5" r="6" fill="#FF533D" stroke="#fff" stroke-width="3"/></svg> <svg class="w-[83.16%] h-auto absolute -top-66 left-1/2 -translate-x-1/2 -z-10 max-lg:hidden" xmlns="http://www.w3.org/2000/svg" fill="none" preserveAspectRatio="none" viewBox="0 0 971 441"><path stroke="#FF533D" stroke-dasharray="6 6" d="M6 8c2.218 144.144 99.792 432.431 472.347 432.431 372.556 0 479-288.287 485.653-432.431"/><circle cx="7" cy="7" r="5.5" fill="#FF533D" stroke="#fff" stroke-width="3"/><circle cx="964" cy="7" r="5.5" fill="#FF533D" stroke="#fff" stroke-width="3"/></svg> <div class="b-process__image flex items-center justify-center max-lg:hidden"> <picture class="block"> <source srcset="https://salesmore.pl/wp-content/uploads/2024/05/Group-31-1-600x601.png" media="(max-width: 575.98px)" > <source srcset="https://salesmore.pl/wp-content/uploads/2024/05/Group-31-1-800x801.png" media="(max-width: 767.98px)" > <img src="https://salesmore.pl/wp-content/uploads/2024/05/Group-31-1.png" alt="" width="861" height="862" decoding="auto" fetchpriority="auto" loading="lazy" draggable="false" data-gsap-element='image-scale' class='block w-[19.6rem] h-[19.6rem] object-contain object-center' > </picture> </div> <div class="b-process__item is-item-1"> <div class="relative mx-auto h-full max-lg:max-w-[32rem]" data-gsap-element="box" > <span class="absolute left-0 top-0 flex h-28 w-28 items-center justify-center rounded-4 bg-slate-950 text-body-large-m text-white" >1</span> <div class="flex h-full min-h-[21.6rem] flex-col gap-16 bg-slate-100 px-40 pb-40 pt-60" data-process-item-shape > <h3 class="font-sans text-h6">Dostęp do danych GA4 w BigQuery</h3> <p class="text-body-large-m text-gray-600">Umożliwiamy dostęp do surowych danych GA4 w BigQuery, co pozwala na zaawansowaną analizę i tworzenie precyzyjnych segmentów użytkowników, które mogą być użyte do optymalizacji kampanii marketingowych.</p> </div> </div> </div> <div class="b-process__item is-item-2"> <div class="relative mx-auto h-full max-lg:max-w-[32rem]" data-gsap-element="box" > <span class="absolute left-0 top-0 flex h-28 w-28 items-center justify-center rounded-4 bg-slate-950 text-body-large-m text-white" >2</span> <div class="flex h-full min-h-[21.6rem] flex-col gap-16 bg-slate-100 px-40 pb-40 pt-60" data-process-item-shape > <h3 class="font-sans text-h6">Dobór odpowiedniego modelu pod wskazany cel</h3> <p class="text-body-large-m text-gray-600">Wykorzystujemy własną wiedzę i dostępne narzędzia, aby wybrać najlepsze modele segmentacji, które odpowiadają Twoim celom biznesowym. </p> </div> </div> </div> <div class="b-process__item is-item-3"> <div class="relative mx-auto h-full max-lg:max-w-[32rem]" data-gsap-element="box" > <span class="absolute left-0 top-0 flex h-28 w-28 items-center justify-center rounded-4 bg-slate-950 text-body-large-m text-white" >3</span> <div class="flex h-full min-h-[21.6rem] flex-col gap-16 bg-slate-100 px-40 pb-40 pt-60" data-process-item-shape > <h3 class="font-sans text-h6">Implementacja modelu za pośrednictwem systemu TMS </h3> <p class="text-body-large-m text-gray-600">Nasze rozwiązania umożliwiają łatwą implementację wybranego modelu segmentacji za pomocą systemu Tag Management System (TMS), co zapewnia szybkie i bezproblemowe wdrożeni. </p> </div> </div> </div> <div class="b-process__item is-item-4"> <div class="relative mx-auto h-full max-lg:max-w-[32rem]" data-gsap-element="box" > <span class="absolute left-0 top-0 flex h-28 w-28 items-center justify-center rounded-4 bg-slate-950 text-body-large-m text-white" >4</span> <div class="flex h-full min-h-[21.6rem] flex-col gap-16 bg-slate-100 px-40 pb-40 pt-60" data-process-item-shape > <h3 class="font-sans text-h6">Aktywacja wyników modelowania w Google Ads / GA4 </h3> <p class="text-body-large-m text-gray-600"> Wyniki modelowania są natychmiastowo aktywowane w Google Ads i GA4, co pozwala na dynamiczne dostosowywanie kampanii i osiąganie lepszych wyników dzięki precyzyjnemu targetowaniu. </p> </div> </div> </div> </div> </div> </section> <section class="b-read-also my-64 lg:my-100" 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