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Glossary | BigCommerce
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id="__next"><!--$--><!--/$--><!--$--><!--$--><div style="background:white" class="css-1avx2pw"><div class="css-248241"><div class="grid-item css-1ccnjsp"><!--$--><header class="w-full flex flex-col bg-white z-30 transition-all fixed !left-0 !top-0 lg-plus:max-h-full primary-navigation translate-y-0 duration-500"><div class="h-9 border-b border-gray-1200 bg-gray-1400 px-0 md:px-8 xl:px-16 xl-plus:px-16 flex items-center justify-center"><nav class="flex h-9 w-full justify-between" style="max-width:1440px"><ul class="flex h-full w-full text-eyebrow font-medium uppercase lg-plus:w-80"><li class="box-content block h-full w-1/2 border-b border-transparent bg-transparent"><a data-testid="custom-next-link" target="_self" class="block h-full text-center leading-9 border-x border-transparent text-gray-700 hover:border-gray-1200 hover:bg-gray-1300 hover:text-gray-400" href="https://www.bigcommerce.com/">Enterprise</a></li><li class="box-content block h-full w-1/2 border-b border-white 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text-gray-700 hover:text-gray-400" href="https://login.bigcommerce.com/login/">Log In</a></li><li class="group relative flex h-full cursor-pointer items-center border-x border-transparent pl-3 text-gray-700 after:h-1 after:w-2 after:border-4 after:border-b-0 after:border-x-transparent after:border-t-gray-900 hover:border-gray-1200 hover:bg-gray-1300 hover:text-gray-400"><span class="text-lg mr-2">🇺🇸</span><ul class="absolute top-full right-[-1px] z-[31] hidden h-72 w-44 overflow-auto bg-white shadow-lg group-hover:block"><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com.au/"><span class="mr-1 text-[18px] h-[18px]">🇦🇺</span>Australia</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.dk/"><span class="mr-1 text-[18px] h-[18px]">🇩🇰</span>Danmark</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.de/"><span class="mr-1 text-[18px] h-[18px]">🇩🇪</span>Deutschland</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.es/"><span class="mr-1 text-[18px] h-[18px]">🇪🇸</span>España</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.fr/"><span class="mr-1 text-[18px] h-[18px]">🇫🇷</span>France</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/india/"><span class="mr-1 text-[18px] h-[18px]">🇮🇳</span>India</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.it/"><span class="mr-1 text-[18px] h-[18px]">🇮🇹</span>Italia</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.mx/"><span class="mr-1 text-[18px] h-[18px]">🇲🇽</span>México</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.nl/"><span class="mr-1 text-[18px] h-[18px]">🇳🇱</span>Nederland</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.no/"><span class="mr-1 text-[18px] h-[18px]">🇳🇴</span>Norge</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.at/"><span class="mr-1 text-[18px] h-[18px]">🇦🇹</span>Österreich</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/polska/"><span class="mr-1 text-[18px] h-[18px]">🇵🇱</span>Polska</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/romania/"><span class="mr-1 text-[18px] h-[18px]">🇷🇴</span>România</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.sg/"><span class="mr-1 text-[18px] h-[18px]">🇸🇬</span>Singapore</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/southafrica/"><span class="mr-1 text-[18px] h-[18px]">🇿🇦</span>South Africa</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.se/"><span class="mr-1 text-[18px] h-[18px]">🇸🇪</span>Sverige</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/UAE/"><span class="mr-1 text-[18px] h-[18px]">🇦🇪</span>UAE</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.co.uk/"><span class="mr-1 text-[18px] h-[18px]">🇬🇧</span>United Kingdom</a></li><li class="h-8 font-normal text-xs text-gray-700"><a data-testid="custom-next-link" class="flex items-center bg-transparent py-2 px-3 transition-colors hover:bg-gray-1300" href="https://www.bigcommerce.com/"><span class="mr-1 text-[18px] h-[18px]">🇺🇸</span>United States</a></li></ul></li></ul><div class="flex lg-plus:hidden md:w-full"></div></nav></div><div class="w-full bg-white"><div class="flex flex-1 md:flex-none flex-col bg-white z-30 mx-auto px-6 md:px-8 xl:px-16 xl-plus:px-0" style="transition-property:transform, opacity, height"><nav class="flex w-full items-center self-center" style="max-width:1440px;min-height:73px"><div class="min-w-14 max-w-[190px] w-1/3 flex-1 lg-plus:min-w-[156px] pr-6 lg-plus:h-10 lg-plus:mb-0.5 "><a data-testid="custom-next-link" target="_self" href="https://www.bigcommerce.com/essentials/"><img alt="BigCommerce logo" loading="eager" width="132" height="39" decoding="async" data-nimg="1" class="hidden lg-plus:block" style="color:transparent" src="https://dam.bigcommerce.com/m/2c8c7608a73f4008/original/BigCommerce-Essentials-Logo-Dark.svg"/><img alt="BigCommerce logo" loading="eager" width="32" height="32" decoding="async" data-nimg="1" class="block lg-plus:hidden h-8" style="color:transparent" src="https://dam.bigcommerce.com/m/4292a35ff6b6e484/original/BigCommerce-logomark-whitebg.svg"/></a></div><div class="hidden h-full lg-plus:flex "><div class="w-full flex flex-col "><div class="flex flex-col w-full h-full z-30 "><div class="flex content-center h-full "><a data-testid="custom-next-link" class="flex flex-col justify-center text-bc-black text-xs font-medium mx-3" href="https://www.bigcommerce.com/glossary/#"><div class="flex justify-center items-center gap-1"><span class="border-b-2 border-transparent hover:border-bc-blue">Features</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms]"></div></div></a></div></div></div><div class="w-full flex flex-col "><div class="flex flex-col w-full h-full z-30 "><div class="flex content-center h-full "><a data-testid="custom-next-link" class="flex flex-col justify-center text-bc-black text-xs font-medium mx-3" href="https://www.bigcommerce.com/glossary/#"><div class="flex justify-center items-center gap-1"><span class="border-b-2 border-transparent hover:border-bc-blue">Resources</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms]"></div></div></a></div></div></div><div class="w-full flex flex-col "><div class="flex flex-col w-full h-full z-30 "><div class="flex content-center h-full "><a data-testid="custom-next-link" target="_self" class="flex flex-col justify-center text-bc-black text-xs font-medium mx-3" href="https://www.bigcommerce.com/essentials/pricing/"><div class="flex justify-center items-center gap-1"><span class="border-b-2 border-transparent hover:border-bc-blue">Pricing</span></div></a></div></div></div></div><div class="flex items-center gap-6 ml-auto md:w-1/3 justify-end"><div><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider bg-bc-blue border-bc-blue text-white hover:bg-blue-200 hover:border-blue-200 active:bg-bc-blue active:border-bc-blue group-hover:bg-blue-200 group-hover:border-blue-200 group-active:bg-bc-blue group-active:border-bc-blue py-1 px-4 text-xxs lg-plus:hidden text-center" href="https://www.bigcommerce.com/essentials/free-trial/"><span class="flex-1">Get Started</span><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a><a data-testid="custom-next-link" target="_self" class="group relative inline-flex items-center border duration-150 font-medium antialiased transition rounded-md button uppercase tracking-wider bg-bc-blue border-bc-blue text-white hover:bg-blue-200 hover:border-blue-200 active:bg-bc-blue active:border-bc-blue group-hover:bg-blue-200 group-hover:border-blue-200 group-active:bg-bc-blue group-active:border-bc-blue py-2 px-6 text-xs hidden lg-plus:block text-center" href="https://www.bigcommerce.com/essentials/free-trial/"><span class="flex-1">Get Started</span><span class="w-0 h-0 ml-0 opacity-0 bg-white [clip-path:polygon(0_0,100%_0,100%_100%)] transition-all animate-[buttonLoader_2s_cubic-bezier(.3,1,0,1)_infinite]"></span></a></div><button class="block w-7 lg-plus:hidden"><span class="sr-only">open menu</span><svg height="18" width="28" class="fill-gray-700"><g fill-rule="evenodd"><path d="M0 0h28v2H0zM0 8h28v2H0zM0 16h28v2H0z"></path></g></svg></button></div></nav></div><nav class="flex-col bg-white overflow-auto hidden"><div class="flex-1 border-t border-gray-900 flex flex-col gap-1 py-2" data-orientation="vertical"><div class="flex flex-col"><div data-state="closed" data-orientation="vertical" class="flex flex-col"><button type="button" aria-controls="radix-:R1b9jdrm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rb9jdrm:" class="group w-full text-left" data-radix-collection-item=""><a data-testid="custom-next-link" class="relative flex items-center py-2 mx-6 md:mx-8 2xl:mx-auto text-xs text-bc-black gap-1 font-medium" href="https://www.bigcommerce.com/glossary/#"><span class="">Features</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></a></button><div data-state="closed" id="radix-:R1b9jdrm:" hidden="" role="region" aria-labelledby="radix-:Rb9jdrm:" data-orientation="vertical" class="w-full pt-2 pb-8 space-y-8 flex " style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div><div class="flex flex-col"><div data-state="closed" data-orientation="vertical" class="flex flex-col"><button type="button" aria-controls="radix-:R1j9jdrm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rj9jdrm:" class="group w-full text-left" data-radix-collection-item=""><a data-testid="custom-next-link" class="relative flex items-center py-2 mx-6 md:mx-8 2xl:mx-auto text-xs text-bc-black gap-1 font-medium" href="https://www.bigcommerce.com/glossary/#"><span class="">Resources</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></a></button><div data-state="closed" id="radix-:R1j9jdrm:" hidden="" role="region" aria-labelledby="radix-:Rj9jdrm:" data-orientation="vertical" class="w-full pt-2 pb-8 space-y-8 flex " style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div><div class="flex flex-col"><div data-state="closed" data-orientation="vertical" class="flex flex-col"><button type="button" aria-controls="radix-:R1r9jdrm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rr9jdrm:" class="group w-full text-left" data-radix-collection-item=""><a data-testid="custom-next-link" target="_self" class="relative flex items-center py-2 mx-6 md:mx-8 2xl:mx-auto text-xs text-bc-black gap-1 font-medium" href="https://www.bigcommerce.com/essentials/pricing/"><span class="">Pricing</span></a></button></div></div></div><div class="border-t border-gray-900 py-2 px-6 md:px-8 text-bc-black text-xs relative flex gap-1 flex-col font-medium"><a data-testid="custom-next-link" class="py-2" href="https://support.bigcommerce.com/">Help Center</a><a data-testid="custom-next-link" class="py-2" href="https://developer.bigcommerce.com/">Developer Center</a><a data-testid="custom-next-link" class="py-2" href="tel:1-888-248-9325">Call Sales: 1-888-248-9325</a><a data-testid="custom-next-link" class="py-2" href="https://login.bigcommerce.com/login/">Log In</a></div><div data-orientation="vertical"><div data-state="closed" data-orientation="vertical"><button class="group w-full text-left w-full flex items-center border-t border-gray-900 py-2 px-6 md:px-8 text-xs text-bc-black gap-1 font-medium" type="button" aria-controls="radix-:Rf9jdrm:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R79jdrm:" data-radix-collection-item=""><span class="py-2"><span class="text-sm mr-4">🇺🇸</span>Change country</span><div class="w-1.5 border-[3px] border-b-0 border-x-transparent border-t-gray-900 transition-transform duration-[400ms] group-data-[state=open]:rotate-180"></div></button><div data-state="closed" id="radix-:Rf9jdrm:" hidden="" role="region" aria-labelledby="radix-:R79jdrm:" data-orientation="vertical" class="px-6 md:px-8 pt-5 pb-8 space-y-8 flex-1" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></nav></div><div class="hidden h-full w-3/12 lg-plus:flex -z-20"><div class="bg-white"><div class="left-0 w-full h-fit max-h-[80vh] absolute translate-y-[-100%] overflow-hidden pointer-events-none" style="top:0px;transition:transform 250ms ease"><div class="css-248241"><div class="css-1f2go32"><!--$--><div class="w-full flex justify-center relative px-6 md:px-8 xl:px-16 xl-plus:px-0" data-testid="navigation-grid-container" style="background:linear-gradient(to right, #ffffff 50%, #edeff3 50%)"><div class="w-full max-w-[1440px] grid z-20 section-container has-featured-section"><div class="bg-white col-span-3"><div class="css-248241"><div class="css-1f2go32"><!--$--><div class="css-gojznb"><div class="css-3zch11"><div class="grid-item css-76ghv6"><!--$--><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-Rretjdrm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.com/essentials/create/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Create</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Design a beautiful online storefront.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.com/essentials/convert/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Convert</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Create a fast, simple checkout that converts.</div></a></li></ul></div></div></div><!--/$--></div><div class="grid-item css-1u8mhs7"><!--$--><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-R1betjdrm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.com/essentials/market/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Market</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Reach more shoppers across channels.</div></a></li><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.com/essentials/grow/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Grow</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Expand into B2B, new markets, and more.</div></a></li></ul></div></div></div><!--/$--></div><div class="grid-item css-zaxycs"><!--$--><div class="w-full h-min flex flex-col text-gray-500 css-1a5ux0i u-R1retjdrm-className" data-testid="megamenu-column"><div class="w-full pointer h-min"><div class="z-10" data-testid="navigation-content-single-column"><ul class="shrink-0 min-w-[140px] flex flex-col items-start"><li class="group transition duration-100 ease-in-out pt-5"><a target="_self" class="group/link block" href="https://www.bigcommerce.com/essentials/operate/"><span class="flex items-start text-base leading-[19.2px] pb-.5 font-medium text-bc-black link-column-click gap-2 group-hover:text-bc-blue"><p class="pt-1">Operate</p></span><div class="mt-2 text-xs text-gray-500 font-normal leading-[18px] link-column-click">Drive efficiencies with a reliable platform.</div></a></li></ul></div></div></div><!--/$--></div></div></div><!--/$--></div></div></div><div class="col-span-1 min-w-[330px]" style="background-color:#edeff3"><div class="css-248241"><div class="css-1f2go32"><!--$--><div class="css-gojznb"><div class="css-1taw4r9"><div class="grid-item css-1li8esn"><!--$--><div class="css-gojznb"><div class="css-6x1mo7"><div class="grid-item css-1lyb1fo"><!--$--><div class="css-gojznb"><div class="css-6x1mo7"><div class="grid-item css-hsl9w3"><!--$--><div class="css-lng9o5"><img alt="" loading="lazy" width="468" height="260" decoding="async" data-nimg="1" style="color:transparent;width:100%;height:auto" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F14339e080e55d3b6%2Foriginal%2Fcard-thumbnail-page-builder-manifest-product-shoe-bigcommerce.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fdam.bigcommerce.com%2Fm%2F14339e080e55d3b6%2Foriginal%2Fcard-thumbnail-page-builder-manifest-product-shoe-bigcommerce.jpg&w=750&q=75 750w, 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