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New Case Studies Responsible Practices for Synthetic Media PAI’s Synthetic Media Framework has institutional support from 18 organizations creating, distributing, and building infrastructure for synthetic media. Five new case studies from supporters focus on direct disclosure methods. Featured Resources Guidance for Safe Foundation Model Deployment A framework for model providers to responsibly develop and deploy a range of AI models, promote safety for society, and adapt to evolving capabilities and uses. Responsible Practices for Synthetic Media A framework for collective action on how to responsibly develop, create, and share synthetic media. Guidelines for AI and Shared Prosperity AI developers, AI users, policymakers, labor organizations, and workers can all help steer AI so its economic benefits are shared by everyone. AI Adoption for Newsrooms: A 10-Step Guide A step by step guide to the responsible adoption of AI tools in newsrooms. In the News Redefining Philanthropy: Embracing A Human-Centered Approach In The AI Era Innovation & Safety Are Products of Open Source Women in AI: Claire Leibowicz, AI and media integrity expert at PAI AI Ph.D.s are flocking to Big Tech. Here’s why that could be bad news for open innovation As AI Rapidly Becomes A Commodity, Time To Consider The Next Step The Privacy Paradox with AI AI is a Lot of Work Facing disturbing content daily, online moderators in Africa want better protections and a fair wage ChatGPT is powered by these contractors making $15 an hour Our Partners See all Partners PAI’s partner community comes from across the globe, spanning sectors, disciplines, and borders. Partner organizations have the unique opportunity to participate in PAI’s work, including: Research collaborations International convenings & forums Developing industry guidelines Educating public policymakers By gathering the leading companies, organizations, and people affected by artificial intelligence, PAI establishes a common ground between entities that otherwise may not have cause to work together, and in so doing, serves as a uniting force for good in the AI ecosystem.     “I appreciate that PAI is a convener, able to draw industry, civil society, and academia together for discussions and debates about important issues.” Lartease Tiffith Senior Manager, Public PolicyAmazon “PAI plays a crucial role in facilitating global progress on AI ethics issues. PAI’s multi-stakeholder approach is key to driving change in large corporate organizations that ultimately affect billions of lives through AI products.” Michael Spranger COOSony AI “If our democracy is to remain strong, it must have powerful institutions dedicated to the common good. The Partnership on AI is just such an institution.” DR. MICHAEL MCAFEE PRESIDENT AND CEOPOLICYLINK “I have been incredibly impressed with PAI’s focus on media integrity issues as they relate to platform interventions. The work has been professional, rigorous and much needed.” Claire Wardle Co-founder and U.S. DirectorFirst Draft “We are proud to join the Partnership on AI to further its collaborative, cross-industry approach to address the challenges of misleading and harmful content online.” DANA RAO Executive Vice President, General Counsel and Corporate SecretaryAdobe Our Topic Areas Inclusive Research and Design AI and Media Integrity AI, Labor, and the Economy Fairness, Transparency, and Accountability Safety-Critical AI Public Policy Support Our Work Donations from supporters like you make it possible for Partnership on AI to carry out our vital work and ensure developments in AI to advance positive outcomes for people and society. Your gift helps us develop tools and recommendations, host convenings with diverse stakeholders, and inform the public about this rapidly evolving technology. Nonprofit Transparency Partnership on AI to Benefit People and Society (PAI) is an independent, nonprofit 501(c)(3) organization. It was originally established by a coalition of representatives from technology companies, civil society organizations, and academic institutions, and supported originally by multi-year grants from Apple, Amazon, Meta, Google\/DeepMind, IBM, and Microsoft. 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} h1.protocols {font-size: 4.5em !important; font-weight: 100;} .icon-text {text-transform: uppercase; font-size: 0.8em; letter-spacing: 0.05em; font-weight: 600; padding: 0 1.5em 0 1.5em; text-align: center; } .protocolsquote {font-size: 1.3em; font-weight: 300; margin: 2em 0 -0.5em 0; text-indent: -0.3em; } /* vertical timeline */ ul.dotline{ list-style: none; margin: 1em 0 0 2.5em; padding:0 0 0 5em; position: relative; } ul.dotline li{ list-style: none; position: relative; padding: 0 0 0 0; margin: 0 10px 30px 0; line-height: 1.3em; &:before{ content:""; display: inline-block; width: 14px; height: 14px; background: #0757c3; position: absolute; left:-28px; top:5px; border-radius: 10px; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:-22px; top:19px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } ul.dotline li.blackdot{ list-style: none; position: relative; padding: 0 0 0 0; margin: 0 10px 30px 0; line-height: 1.3em; &:before{ content:""; display: inline-block; width: 14px; height: 14px; background: #000; position: absolute; left:-28px; top:10px; border-radius: 0px; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:-22px; top:24px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } ul.dotline li.nodot{ list-style: none; position: relative; padding: 0; margin: 0 10px 10px 0; line-height: 1.3em; &:before{ content:""; display: inline-block; width: 2px; height: 14px; background: #0757c3; position: absolute; left:-22px; top:5px; } } .dotline a {text-decoration: none; font-size: 0.9em;} /* Forum event styles */ .padded {padding-bottom: 5em; } .lineabove { font-size: 1.8em; font-weight: 600; border-style: solid none none none; border-color: #000; border-width: 1px; margin: 0.6em 0 0 0; padding: 0.5em 0 0 0; } .forumtime {font-weight: bold; font-size: 1.1em; line-height: 1.3em; padding: 1.9rem 0 0 0.4em; } .forumlocation { margin: 0.4em 0 0.4em 0; background-color: white; color: #18181a; text-decoration: none; } .forumname {font-size: 1.8em; font-weight: 200; margin: 1rem 0 0.3em 0; line-height:1.1em; } .forumname-eyebrow {color: #0757c3; font-size: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 900; margin: 1.75rem 0 -0.25em 0; } .forumevent { padding: 0 0 1em 0; } .speakerbox { margin: -10px 0 -10px 0; } .headshot { display: inline-block; border-radius: 50%; width: 100px; height: 100px; margin: 1em 0 0 0 } p.headshottext { display: block; margin-top: -1rem; font-size: 0.9em; line-height: 1.2em; } .forumlocation, .redpill, .zoompill { font-weight: 600; text-transform: uppercase; letter-spacing: 0.05rem; font-size: 0.8em; line-height: 1em; padding: 4px 10px ; border-radius: 15px; margin: 0 10px 20px 0; display: inline-block; } .redpill {background-color: #df8270; color: white; } .zoompill {background-color: #0757c3; border-radius: 15px; color: white; text-decoration: none; } a.zoompill:hover { background-color: #1f3a9b; color: white; } td.leftedge, td.rightedge {border-style: none none none solid; border-color: white; border-width: 4px; } td.leftedge {border-style: none none none solid; } td.rightedge {border-style: none solid none none; } /* override fonts */ .literata {font-family: "Literata"; } .karla { font-family: "Karla"; } /* Contact form iframe */ .embed-container { position: relative; padding-bottom: 70.75%; height: 0; overflow: hidden; } .embed-container iframe { position: absolute; top:0; left: 0; width: 100%; height: 100%; } /* AR21 annual report */ .AR21-gianthead { font-size: 6em; } .AR21-bigtext { font-size: 1.8em; font-weight: 200; } .AR21-smalltext { font-size: 1.2em; font-weight: 300; } .whitetext { color: white; !important } a.coraltext:link, a.coraltext:hover, a.coraltext:active, a.coraltext:visited { color: #ec9982;} .coraltext { color: #ec9982; } .lightbluetext { color: #6490e8; } /* AR22 annual report */ .literata-text {font-family: "Literata", Serif; line-height: 1rem;} .bigquote {font-family: "Literata", Serif; font-style: italic; font-weight: 100; font-size: 2em; line-height:1.8em; color: #0757c3; text-align: center; margin-bottom: 1rem; } .smallquote {font-family: "Literata", Serif; font-style: italic; font-weight: 100; font-size: 1.5em; line-height: 1.8em; color: #19191A; text-align: left; margin-bottom: 3rem; text-indent: -1rem;} /* AR23 annual report */ .h3-ar23 { font-family: "Literata", Serif; font-weight: 600; line-height: 1.2em; padding-bottom: 1.3em; } h6.ar23 { padding-top: 0.6em; } .datanumber-green, .datanumber-red, .datanumber-blue, .datanumber-gray {font-family: Karla; font-weight: 900; font-size: 2.5em; margin-bottom: -0.3em;} .datanumber-green, .greentext {color: #00a193; } .datanumber-red, .redtext {color: #ba5a4b; } .datanumber-blue, .bluetext {color: #0757c3; } .datanumber-gray {color: #4e5050; } .datatext {font-size: 0.9em; margin-right: 1em;} .quote-ar23 {font-family: "Literata", Serif; font-style: normal; font-weight: 100; font-size: 1.2em; line-height: 1.8em; color: #0f3e9b; text-align: center; margin: 1.5rem 0 1rem 0; } .quotesource-ar23 {font-family: Karla; font-size: 0.8em; text-align: center; margin: 0rem 3rem 4rem 3rem; text-transform: uppercase; letter-spacing: 0.05em; line-height: 1em; } .circlebox {background-color: #fff; display: inline-block; border-radius: 10px; width: 300px; height: auto; margin: 100px 0 25px 0; padding: 5px 10px 5px 10px; font-size: 0.9em; line-height: 1em; vertical-align: top; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1) } .circlebox-align { display: block; margin-left: auto; margin-right: auto; width: 300px;} .circlebox-text {padding-bottom: 1em;} .circlebox a { text-decoration: none; font-weight: 800; text-transform: uppercase; letter-spacing: 0.05em; } .circlebox-img { border-radius: 50%; width: 200px; height: 200px; position: relative; left: 45px; margin: -100px 0 0 0; display: block; } ul.dotline li.year{ list-style: none; position: relative; padding: 34px 0 0 21px; margin: 50px 10px 30px -70px; line-height: 100px; background: #0757c3; width: 100px; height: 100px; border-radius: 50%; &:before{ display: none; position: absolute; } &:after{ content:""; display: inline-block; width: 2px; background: #0757c3; position: absolute; left:48px; top:90px; height: calc(100% + 20px ); } &:last-child:after { width: 0px; } } /* sign up interest box */ .signup-box { font-family: "Karla"; font-size: 0.9em; color: #4E5050; text-align: center; padding: 10px 20px 15px 20px; background-color: #d2e7f9; margin-bottom: 2em; } .signup-box:before {content: "Interested in AI topics like this? Sign up for a ";} .signup-box:after {content: " for more insights.";} /* callout boxes */ .callouthead-define, .callouthead-quickguide, .callouthead-interventions, .callouthead-questions, .callouthead-sidenote, .callouthead-actions, .callouthead-limitations, .callouthead-recommendations, .callouthead-whitenote { padding: 10px 20px 5px 20px; border-radius: 10px 10px 0px 0px; } .callouthead-define { background-color: #82b1ef; } .callouthead-quickguide { background-color: #EC9982; } .callouthead-interventions { background-color: #f2ca85; margin-top: 2em; } .callouthead-questions { background-color: #969797; color: FFF; } .callouthead-sidenote { background-color: #0757c3; color: #FFF; } .callouthead-actions { background-color: #EC9982; } .callouthead-limitations, .callouthead-recommendations { background-color: #82b1ef; } .callouthead-whitenote { background-color: #f6f6f6; font-family: "Karla"; color: #0757c3; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.7em; font-weight: 900; } .callouthead-quickguide:before { content: "Quick Guide"; } .callouthead-define:before { content: "How we define..."; } .callouthead-questions:before { content: "Questions to Answer"; color: #FFF; } .callouthead-sidenote:before { content: "Note"; color: #FFF; } .callouthead-interventions:before { content: "Promising Interventions"; } .callouthead-actions:before { content: "Actions to Take"; } .callouthead-limitations:before { content: "Limitations"; } .callouthead-recommendations:before { content: "Recommendations"; } .callouthead, .callouthead-quickguide:before, .callouthead-define:before, .callouthead-questions:before, .callouthead-sidenote:before, .specialtext:before { font-family: "Karla"; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.7em; font-weight: 700; } .callouttitle, .callouthead-interventions:before, .callouthead-recommendations:before, .callouthead-actions:before, .callouthead-limitations:before { font-family: "Karla"; font-weight: 700; line-height: 1em; margin-top: -0.1em; margin-bottom: 0.4em; } .calloutbox, .whitebox { font-family: "Karla"; font-size: 0.9em; color: #4E5050; padding: 10px 20px 10px 20px; background-color: #f6f6f6; margin-bottom: 2em; } .calloutbox { border-radius: 0px 0px 10px 10px; } .whitebox, .signup-box { padding-top: 15px; border-radius: 10px; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .newsletterbox { color: #18181A; padding: 15px; background-color: #fff; border-radius: 20px; margin-bottom: 2em; } p.box { font-size: inherit; margin-bottom: 0.6em; } li.box { font-size: inherit; } mark { padding: 0.1em 0.2em; } .quickguide { background-color: #EC9982; } .define { background-color: #82b1ef; } .sidenote, .whitenote { background-color: #0757c3; color: #FFFFFF; } .blue-hilite { background-color: #d2e7f9;} .glossarylink /* synthetic media glossary */ { color: #000; background-color: #aad1f3; text-transform: uppercase; letter-spacing: 0.05em; font-size: 0.8em; font-weight: 500; text-decoration: none; padding: 0.1em 0.2em; } .tinytip { font-size: .75em; font-weight: 900; } .smalltext, .specialtext, a.specialtext { font-size: 0.9em; line-height: 1.3em; } .smalltext { margin-bottom: 0.9em; } } .specialtext, a.specialtext { color: #ba5a4b; margin: 0 2em 1em 2em; } a.specialtext { margin-left: 2em; margin-top: -0.5em; display: block; } .white { background-color: #ffffff; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.75em; font-weight: 800; } .floatleft, .floatright { margin: 0px 20px; width: 370px; } .floatleft { float: left; } .floatright { float: right; } .shadowbox { box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .chaptercode { font-weight:800; color: #ba5a4b; margin-bottom: -0.25em; } .indent { margin-left: 2em; } /* SPI guidelines */ h1.karla { font-family: "Karla"; font-size: 2em; color: #18181A; } .listbox { padding: 1px 20px 10px 20px; background-color: #f6f6f6; margin-bottom: 2em; border-radius: 10px; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1); } .bluetext { color: #1f3a9b; !important } .blueframe, .bluebox, .coralbox { width: 90%; padding: 10px 20px 10px 20px; border-radius: 10px; box-shadow: 0px 5px 10px #bbb; } .blueframe { background-color: #f6f6f6; } .bluebox { background-color: #d2e3f9; } .coralbox { background-color: #f3c1b4; } a.plain {color: 000; text-decoration: none; margin-top: -10px; position: relative; top: 0; left: 0; width: 100%; height: 100%; z-index: 2; } #center { text-align: center; } .resourcebox { background-color: #fff; display: inline-block; border-radius: 10px; width: 200px; height: auto; margin: 40px 10px 25px 0; padding: 10px 10px 15px 10px; font-size: 0.85em; line-height: 1.3em; vertical-align: top; box-shadow: 0px 5px 10px rgba(0, 0, 0, 0.1) } .resourcebox a { text-decoration: none; } .resourceimg { border-radius: 50%; width: 100px; height: 100px; position: relative; left: 40px; margin: -60px 0 10px 0; display: block; } .spgquote {font-size: 1.5em; font-weight: 300; color: #0757c3; margin: 3em 0 0.5em 0; text-indent: -0.3em; } .quotesource {font-weight: 700; margin: 25px 0 0 0;} .quoteimg {border-radius: 50%; width: 75px; height: 75px; position: relative; margin: -10px 10px 10px 0; display: inline-block;} /* BBC Beyond the Code */ h1.beyond {font-size: 300%; color: #000; font-family: "Literata"; font-weight: 200; line-height: 1.3em; margin-bottom: 1em;} h2.beyond {font-size: 1.5em; font-family: "Karla"; font-weight: 300 !important; margin-bottom: 1.5em !important;} p.beyond {font-size: 1.3em; font-family: "Karla"; font-weight: 200; margin-bottom: 1.5em; margin-top: 2em;} /* table styles */ .linetop { border-style: solid none none none; border-color: #000; border-width: 1px; margin: 0.6em 0 0 0; padding: 0.5em 0 0 0; } table { margin-top: 2em; margin-bottom: 3em; width: 100%; } td, th { padding: 6px 15px 5px 5px; vertical-align: top; line-height: 1.3em; font-size: 0.9em; } td.bullet, .bullet, td.narrow, th.narrow { padding-left: 7px; font-size: 1.6em; line-height: 1em; width: auto !important; } td.smaller-bullet { padding-left: 7px; font-size: 1.2em; line-height: 1em; } td.flushleft { padding-left: 0px } td.label, th.label {text-transform: uppercase; font-size: 1rem !important; letter-spacing: 0.1em; line-height: 1em !important; font-weight: 700; } p.table { margin-bottom: 0.6em; font-size: inherit; } li.table { padding: 0px !important; font-size: inherit; line-height: 1.3em !important; } thead { font-weight: 700; line-height: 1em; text-transform: uppercase; letter-spacing: 0.5em; border-bottom: 2px solid #333 !important; background: transparent; } th.sticky { position: sticky; top: 0; background: white; !important } /* table row colors */ tr { border-bottom: 1px solid #999; } tr:nth-child(odd), th {background: transparent !important; border-bottom: 1px solid #999; } tr:nth-child(even) {background: transparent !important; border-bottom: 1px solid #999; } tr.coral:nth-child(odd) {background: #f8dbd3;} tr.blue {background: #0757c3; color: #FFF;} /* responsive table styles */ .hscroll { overflow-x: auto; /* Horizontal scroll on mobile */ } .header { font-weight: 600; line-height: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-size: 0.75em; border-bottom: 1px solid #999; padding-bottom: 4px; background: transparent; } .odd, .even { padding: 4px 0 4px 0;} .odd {background: #f8dbd3} .even {background: transparent; } /*cookies */ #CybotCookiebotDialog.CybotEdge{ bottom:0; top:unset; } #CybotCookiebotDialogBodyContentText{ font-size:12px !important; line-height:1.2; } #CybotCookiebotDialogBodyContentTitle{ font-size:14px !important; line-height:1.25 !important; } /* partners event calendar */ tr.gray { background-color: transparent; } tr.white { background-color: white; } td.date { width: 20%; } h4.date { color: #0757c3; line-height: 0; padding: 0.7em 0em 0 0; white-space: nowrap; } p.time { font-weight: 400; font-size: 1em; line-height: 1.1em; } p.label { color: #df8270; font-size: 1em; text-transform: uppercase; letter-spacing: 0.1em; font-weight: 700; } h4.event { margin: 0em 0px 0.25em 0px; } /* Our Partners section circles alignment (12 Oct 22) */ .circle-graph-container .circle-graph .circle-of-total>.circle-content span.count{ font-size:54%; } .circle-graph-container .circle-graph .outer-circle.outer-circle-4{ left: -30px; } .circle-graph-container .circle-graph .outer-circle.outer-circle-3{ left: -30px; } @media only screen and (max-width:768px){ .circle-graph-container .circle-graph .outer-circle.outer-circle-4 { left: -20px; } .circle-graph-container .circle-graph .outer-circle.outer-circle-3 { left: -20px; } } /* Increase font size by 2px */ /* .impact_card .card_content p{ font-size:18px; } .wysiwyg-content p , .wysiwyg-content li { font-size: 18px; } */ p , li{ font-size:1.8rem; } .single-paper blockquote.floatright p { font-size: 24px !important; } blockquote p { font-size: 24px !important; } .medium-description p { font-size: 2.4rem !important; } .medium-description { font-size: 2.4rem !important; } .large-description p ,.general-hero-container .wysiwyg-container p, .lg-description p { font-size: 3rem; } body { font-size: 1.8rem; } /* vertical header for tables */ .vertical-header thead th, .vertical-header thead td { white-space: nowrap; vertical-align: bottom; } .vertical-header thead th.rotate div, .vertical-header thead td.rotate div { transform: rotate(180deg); writing-mode: vertical-lr; padding: 5px 10px; } .vertical-header td { min-width: 20px; } /* STICKY TABLE STYLING */ .sticky-table { border-spacing: 0; } .sticky-table thead th, .sticky-table thead th p { font-size: 14px; line-height: 16px; letter-spacing: 0.05em; text-transform: uppercase; border: none !important; margin: 0; } .sticky-table tbody { font-size: 16px; } .sticky-table th, .sticky-table td { padding: 4px 2px 4px 6px; position: relative; } .sticky-table tr:last-child td { border-bottom: none; } .sticky-table tr.sticky { z-index: 2; background: #f6f6f6 !important; } .sticky-table th:not(.sticky):after, .sticky-table th.sticky:before { content: ""; position: absolute; left: 0; bottom: 0; width: 100%; height: 1px; background-color: #000; } .sticky-table th.sticky, .sticky-table td.sticky { background: #f6f6f6 !important; z-index: 1; } .sticky-table th.sticky::after, .sticky-table td.sticky::after { content: ""; position: absolute; right: -5px; top: 0; bottom: -1px; width: 5px; border-left: 1px solid #999; } .sticky-table td.sticky.noborder::after, .sticky-table th.sticky.noborder::after { border: none; } table.narrow td { min-width: 50px; } @media screen and (max-width: 992px) { .sticky-table-wrapper { overflow: auto; max-height: calc(100vh - 100px); } .sticky-table tr.sticky { position: sticky; top: 0; } .sticky-table th.sticky, .sticky-table td.sticky { position: sticky; left: 0; } } /* Rollover image styles */ .figure { position: relative; width: 600px; /* can be omitted for a regular non-lazy image */ max-width: 100%; } .figure img.Sirv.image-hover { position: absolute; top: 0; right: 0; left: 0; bottom: 0; object-fit: contain; opacity: 0; transition: opacity .2s; } .figure:hover img.Sirv.image-hover { opacity: 1; } </style>  </head> <body class="home page-template-default page page-id-10311 parallax app-data index-data singular-data page-data page-10311-data page-partnership-on-ai-home-data front-page-data"> <header class="banner"> <div class="container-main container"> <a class="navbar-brand" href="https://partnershiponai.org"> <img src="https://partnershiponai.org/wp-content/uploads/2021/05/logo.svg" alt="logo" class="header-logo" loading="lazy"> <img src="https://partnershiponai.org/wp-content/themes/fr-starter-theme/resources/assets/images/logo_blue.svg" alt="logo" class="header-color-logo" loading="lazy"> <img src="https://partnershiponai.org/wp-content/themes/fr-starter-theme/resources/assets/images/logo_black_blue.svg" alt="logo" class="header-mobile-logo" loading="lazy"> </a> <nav class="nav-primary"> <div class="menu-footer-menu-container"><ul 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PAI’s multi-stakeholder approach is key to driving change in large corporate organizations that ultimately affect billions of lives through AI products.”</p> </div> <div class="author_meta"> <span class="author_name">Michael Spranger</span> <span class="author_designation">COO<br />Sony AI</span> </div> </div> </div> </div> <div class="slide splide__slide dot-type-"> <div class="testimonial_container row"> <div class="col-12 col-md-12"> <div class="testimonial_content"><p>“If our democracy is to remain strong, it must have powerful institutions dedicated to the common good. The Partnership on AI is just such an institution.”</p> </div> <div class="author_meta"> <span class="author_name">DR. 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