CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><meta name="description" content="Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect."/><link rel="canonical" href="https://athleticsnyc.com/work/ibm-techxchange/"/><meta property="og:url" content="https://athleticsnyc.com/work/ibm-techxchange/"/><meta property="og:title" content="IBM TechXchange - Athletics"/><meta property="og:description" content="Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXChange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect."/><meta property="og:type" content="article"/><meta property="og:author" content="https://www.facebook.com/athleticsnyc"/><meta property="og:publisher" content="https://www.facebook.com/athleticsnyc"/><meta property="og:site_name" content="Athletics"/><meta property="og:updated_time" content="2024-11-20T19:43:31+00:00"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="IBM TechXchange"/><meta name="twitter:description" content="Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect."/><meta name="twitter:image" content="https://athleticsnyc.com/wp-content/uploads/2023/09/16-9.jpg"/><meta name="CCBot" content="nofollow"/><meta name="robots" content="noai, noimageai"/><meta name="tdm-reservation" content="1"/><title>IBM TechXchange - Athletics</title><meta name="next-head-count" content="20"/><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"/><link rel="preload" href="/_next/static/css/b890daff7910ea49.css" as="style"/><link rel="stylesheet" href="/_next/static/css/b890daff7910ea49.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js"></script><script src="/_next/static/chunks/webpack-54f9d2e93d396111.js" defer=""></script><script src="/_next/static/chunks/framework-9620da855a94eb57.js" defer=""></script><script src="/_next/static/chunks/main-d649a2b137f2ccb5.js" defer=""></script><script src="/_next/static/chunks/pages/_app-3150ec44e3d0485f.js" defer=""></script><script src="/_next/static/chunks/493-b7374ad846e693f9.js" defer=""></script><script src="/_next/static/chunks/942-e601809d230b4a01.js" defer=""></script><script src="/_next/static/chunks/928-d1d1dc26eec4891d.js" defer=""></script><script src="/_next/static/chunks/2-a3434a8f94b08343.js" defer=""></script><script src="/_next/static/chunks/pages/work/%5Bslug%5D-a73cc08d7774f63e.js" defer=""></script><script src="/_next/static/YOpVfW1IeFRcmHXqzpBJ4/_buildManifest.js" defer=""></script><script src="/_next/static/YOpVfW1IeFRcmHXqzpBJ4/_ssgManifest.js" defer=""></script></head><body><div id="__next"><div class="custom-cursor cursor-hover" style="transform:translate(-50%, -50%)"><span class="cursor-text " style="background-color:var()"></span></div><header style="position:absolute;width:100%" class="headroom-wrapper"><div class="headroom headroom--unfixed"><div class="bg-current loader left-0 top-0 h-[2px] pointer-events-none absolute w-0 transition-all ease-linear" style="width:0%;opacity:0"></div><div class="flex justify-between content items-center py-6"><a title="Home" href="/"><svg viewBox="0 0 87 17" fill="currentColor" xmlns="http://www.w3.org/2000/svg" class="w-[clamp(5.375rem,5.5vw,5.5vw)]"><path d="M9.79009 0L16.1581 16.0334H13.9273L12.249 11.8126H4.84623L3.1907 16.0334H0.984375L7.35239 0H9.79009ZM5.58276 9.93721H11.5141L8.52561 2.4119L5.58276 9.93721Z"></path><path d="M17.4015 6.07697H15.5391V4.35826H17.4015V0.941406H19.4482V4.35826H22.1841V6.07697H19.4482V12.9328C19.4482 14.1609 20.069 14.3841 21.1266 14.3841C21.6089 14.3841 21.9543 14.3619 22.4367 14.2496V15.9699C21.9071 16.0822 21.3107 16.1487 20.6198 16.1487C18.5731 16.1487 17.4015 15.4793 17.4015 13.2462V6.07856V6.07697Z"></path><path d="M24.4375 0H26.507V5.93954C27.1962 4.97889 28.3923 4.13061 30.0935 4.13061C32.6452 4.13061 34.0938 5.84933 34.0938 8.32928V16.0334H32.0244V8.86578C32.0244 7.2357 31.3123 6.00759 29.5182 6.00759C28.024 6.00759 26.507 7.12333 26.507 9.06677V16.0334H24.4375V0Z"></path><path d="M38.5538 16.0334H36.4844V0H38.5538V16.0334Z"></path><path d="M40.7165 10.2069C40.7165 6.72355 42.9929 4.13281 46.2567 4.13281C49.5206 4.13281 51.383 6.61118 51.383 9.8492V10.5186H42.693C42.8087 12.9749 44.2557 14.5385 46.348 14.5385C47.9579 14.5385 49.1067 13.6902 49.4749 12.3054L51.2918 12.9305C50.5569 15.0069 48.74 16.2793 46.348 16.2793C43.0141 16.2793 40.7148 13.801 40.7148 10.2053L40.7165 10.2069ZM42.8087 8.97876H49.2924C49.2468 7.32652 48.3261 5.85311 46.2339 5.85311C44.4871 5.85311 43.1753 6.99259 42.8087 8.97876Z"></path><path d="M53.8234 6.07697H51.9609V4.35826H53.8234V0.941406H55.8701V4.35826H58.606V6.07697H55.8701V12.9328C55.8701 14.1609 56.4909 14.3841 57.5484 14.3841C58.0308 14.3841 58.3762 14.3619 58.8585 14.2496V15.9699C58.329 16.0822 57.7325 16.1487 57.0416 16.1487C54.995 16.1487 53.8234 15.4793 53.8234 13.2462V6.07856V6.07697Z"></path><path d="M60.7656 0H63.0192V2.32169H60.7656V0ZM62.9263 16.0334H60.8568V4.35535H62.9263V16.0334Z"></path><path d="M70.7686 14.5163C72.4241 14.5163 73.4132 13.4892 73.757 12.038L75.5967 12.8641C75.0215 14.8075 73.2747 16.2809 70.7686 16.2809C67.4118 16.2809 65.0898 13.8026 65.0898 10.2069C65.0898 6.61118 67.4118 4.13281 70.7686 4.13281C73.2747 4.13281 74.9759 5.53975 75.5511 7.48162L73.757 8.35205C73.4116 6.92296 72.4241 5.87368 70.7686 5.87368C68.6307 5.87368 67.1593 7.52593 67.1593 10.2053C67.1593 12.8846 68.6307 14.5147 70.7686 14.5147V14.5163Z"></path><path d="M77.8739 12.4162C78.5176 13.7788 79.989 14.6049 81.5533 14.6049C82.9563 14.6049 84.198 14.0241 84.198 12.7517C84.198 11.4793 83.0475 11.3005 81.071 10.8985C79.0944 10.4743 77.025 10.0502 77.025 7.66045C77.025 5.58406 78.8875 4.13281 81.4392 4.13281C83.5999 4.13281 85.3712 5.15993 86.0832 6.54471L84.6118 7.68419C83.991 6.52255 82.865 5.78664 81.3464 5.78664C79.9662 5.78664 79.0472 6.45608 79.0472 7.50535C79.0472 8.55463 80.1047 8.79993 81.7831 9.1576C83.8525 9.62605 86.2201 10.028 86.2201 12.5745C86.2201 14.8075 84.1279 16.2809 81.5533 16.2809C79.3698 16.2809 77.1847 15.3646 76.2656 13.5573L77.8756 12.4178L77.8739 12.4162Z"></path></svg></a><nav class="md:static text-current absolute top-0 left-0 w-full h-svh bg-white md:bg-transparent md:h-auto z-[-1] md:z-auto md:w-max p-4 md:p-0"><div class="h-full relative flex flex-col justify-center"><ul class="top-level-links heading-h3 flex flex-col gap-y-3 top-[30%] text-current md:flex md:body-2 md:top-0 md:gap-y-0 md:flex-row md:text-inherit"></ul><div class="nav-underline absolute border-t top-[100%]"></div></div></nav><button class="body-2 md:hidden">Menu</button></div></div></header><div><div><main><div class="min-h-[calc(var(--min-page))] bg-white body-1"><div class="case-study-wrapper false" style="background-color:#ffffff;color:#000000"><div class="page-inner pb-[170px] lg:pb-[270px]"><div class="case-study-header"><div class="content body-1 mx-auto"><div class="pt-[140px] lg:pt-[170px] pb-8 lg:pb-[65px]"><div><div class="inline-block opacity-0"><h1 class="heading-h2">IBM TechXchange</h1></div></div><div><div class="inline-block opacity-0"><p class="heading-h2 text-cement mb-0 lg:max-w-[85vw]">Community & Learning for Technologists</p></div></div></div></div><div class="hero "><div class=" aspect-video relative"><div data-flip-id="hero" class="w-full relative helix-hero"><video class="w-full aspect-auto block h-full aspect-video object-cover" playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/progressive_redirect/playback/863182892/rendition/1080p/file.mp4?loc=external&log_user=0&signature=f723495ac1a54aaec852a59d9a73ea8b797b29762e0c7bc3e6a872e229b238cb" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div></div><div class="content grid grid-cols-1 lg:grid-cols-12 pt-6 body-1 pb-[112px]"><div class="lg:col-span-6 [&>*+*]:mt-[1em]"><div class="intro-text [&>*]:max-w-[900px]"><p>Athletics worked with Blue Studio, IBM’s brand  experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.</p> </div><div class="roles"><div class="roles"><p class="mb-0 text-cement">Our Role:</p><p class="mb-0 text-cement">Art Direction</p><p class="mb-0 text-cement">Brand Identity</p><p class="mb-0 text-cement">Brand Writing</p><p class="mb-0 text-cement">Motion Graphics</p><p class="mb-0 text-cement">Research and Strategy</p></div></div><div class="text-cement"><p class="mb-0">Collaborators:</p><div class="wysiwyg-container"><p>Blue Studio, Zander Abranowicz</p> </div></div></div></div><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/progressive_redirect/playback/863174977/rendition/1080p/file.mp4?loc=external&log_user=0&signature=8177bb3dc6f448333bb1136d9017ad01e60360e8a5d26be43e5d4f7923dd5714" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-1024x575.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1.jpg" alt="IBM TechxChange Plinths"/></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>Meet technical experts where they are and take the next step with them</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>Athletics worked with Blue Studio</span><i><span>, </span></i><span>IBM’s brand experience and design team, to develop the identity for IBM TechXchange, </span><span>a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.</span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero lg:mb-[270px]"><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/progressive_redirect/playback/863185359/rendition/720p/file.mp4?loc=external&log_user=0&signature=cb04cc8de049694649ed4c0630f94e113e21f9c8b181d33638fdc734f5a68b08" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div></div></div></section></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-911x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH.jpg" alt="IBM techXchange OOH"/></div></div></div><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>IBM’s premier, technical learning event</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>IBM TechXchange conference is the premier, technical learning event designed with technologists for technologists who use IBM products and solutions. It offers over a thousand technical breakout sessions, hands-on experiences, product demonstrations, instructor-led labs, and certifications tailored to your interests and learning style.</span></p> <p><span>TechXchange attendees participate in deep, guided education through hands-on practical experience with the latest IBM tech, including hybrid cloud and AI, hear best practices from real practitioners, interact with IBM experts around product roadmaps, hang out with their peers in a</span><i><span> </span></i><span>casual and creative environment, and advance their skills through hands on labs and certifications.</span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"></div></div></section></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-911x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone.jpg" alt="IBM TechxChange Phone"/></div></div></div><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>Logo</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p>The logotype for the IBM TechXchange program appears in the context of the IBM master brand and alongside the IBM 8-bar logo.</p> </div></div></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/progressive_redirect/playback/863175307/rendition/1080p/file.mp4?loc=external&log_user=0&signature=eaf739942be149cf2c30518a8d9095ef7c7b39d64471837d2d252720fbadc349" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>The System</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>Each element within the IBM TechXchange grid system has its own symbolic meaning, and the grid serves as a framework in which new and evolved elements can be layered in from year to year, and event to event. The system’s design language is purpose built to function in an interactive and programmatic fashion. </span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/progressive_redirect/playback/863175432/rendition/720p/file.mp4?loc=external&log_user=0&signature=415d2888c660140d891d4e37f49f615bf9dac2221497d718aa89b22a19ea226a" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>Motion</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>Motion is an integral piece of the IBM TechXchange visual identity; it brings the canvas to life and evokes the ever-changing nature of technology. The identity’s motion design language features a combination of immediate cuts, snapping movements, and continuous linear looping to build a simple and effective motion language that feels technical yet direct.</span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"></div></div></section></div><div class="hero "><div class=" "><div class="w-full relative "><video class="w-full aspect-auto block " playsinline="" autoplay="" muted="" loop=""><source src="https://player.vimeo.com/progressive_redirect/playback/863175122/rendition/1080p/file.mp4?loc=external&log_user=0&signature=0582227c602e7221ffcffa19d38fa55af20668f634eda97eee10f6fca9b38776" type="video/mp4"/>our browser does not support the video tag.</video></div></div></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>The Grid</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>The hero grid is composed of four core com-ponents, each of which carries its own symbolic significance and unique visual style: </span></p> <p><span>Shapes<br /> </span><span>One is a series of reductive yet illustrative shapes, each of which represents connection. </span></p> <p><span>Rebus<br /> </span><span>Next, individual elements from Paul Rand’s iconic rebus, each of which represents IBM.</span></p> <p><span>Pictograms<br /> </span><span>Relevant pictograms from IBM’s existing library represent technology, both generally or specific technologist to a particular technical track being discussed.</span></p> <p><span>Photography<br /> </span><span>A library of photography represents the attendee. Photography features technologists interacting with each-other or with relevant software or hardware and serves to celebrate human interaction, collaboration and learning.</span></p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"></div></div></section></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"></div><div class="col-12 md:grid-cols-6 right-col"><div class="quote-wrapper content pt-4 pb-[130px] body-1"><blockquote class="mb-0 relative max-w-[33ch] xl:max-w-[560px]"><p class="mb-[30px] quote-body heading-h5"><span class="hang-quote">“</span><span>IBM TechXchange brings together technologists from around the world and provide education through hands-on experience with the latest IBM technology</span>”</p><a class="quote-link" href="https://newsroom.ibm.com/2023-08-02-IBM-Announces-Inaugural-TechXchange-Conference" target="_blank">IBM Communications </a></blockquote></div></div></div></section></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-267x300.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-267x300.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-768x864.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-910x1024.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1.jpg" alt="IBM TechxChange Tote"/></div></div></div><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>Color</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p>The IBM TechXchange color palette is derived from IBM’s master brand. The wide spectrum of hues have been chosen to represent the diversity of thought and representation that will be present at the event.</p> </div></div></div><div class="col-12 md:grid-cols-6 right-col"></div></div></section></div><div><section><div class="max-w-full grid grid-cols-1 md:grid-cols-2"><div class="col-12 md:grid-cols-6 left-col"></div><div class="col-12 md:grid-cols-6 right-col"><div class="hero "><div class=" "><div class="w-full relative "><img class="w-full " src="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-300x169.jpg" srcSet="https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-300x169.jpg 300w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-768x432.jpg 768w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-1024x576.jpg 1024w, https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee.jpg" alt="IBM TechxChange tee"/></div></div></div><div class="wysiwyg-section content pt-4 pb-8 lg:pb-[120px] body-1"><div class="wysiwyg-container mb-[100px] lg:mb-[120px] max-w-[85%]"><p>Typography</p></div><div class="wysiwyg-container md:w-[43ch] md:max-w-full"><p><span>IBM Plex™ is the approved typeface for all of IBM; as such, it is the brand typeface for IBM TechXchange. All text within the hero is set in IBM Plex Mono, while all text outside of the hero grid is set in IBM Plex Sans.</span></p> </div></div></div></div></section></div><div class="pb-xs-54"></div></div></div></div></main><footer class="athletics-footer bg-black text-white pb-6 pt-6 lg:pt-12 body-1"><div class="content grid grid-cols-2 lg:grid-cols-12"><div class="col-span-2 lg:col-span-6 grid grid-cols-2 lg:grid-cols-6 lg:mb-[96px] mb-[32px]"><div class="col-span-1 lg:col-span-2"></div><div class="lg:col-span-2"></div></div><div class="col-span-6"><h3 class="mb-[1em] lg:mb-12">Sign up for our Newsletter</h3><div class="flex flex-col-reverse relative"><form class="flex flex-col gap-8"><div class="border-b relative has-[:focus]:after:absolute has-[:focus]:after:content-[''] has-[:focus]:after:border-b-[2px] has-[:focus]:after:bottom-0 has-[:focus]:after:left-0 has-[:focus]:after:w-full has-[:focus]:after:border-white border-white flex flex-row gap-4"><label for="EMAIL" class="text-white body-2 flex-shrink-0">Your email, please:</label><input id="EMAIL" type="email" class="bg-black text-white body-2 pb-5 flex-grow focus:bg-black focus:outline-none" value=""/></div><button class="bg-white text-black body-2 py-5 rounded-full hover:w-[95%] w-full transition-all duration-700 ease-out mx-auto">Subscribe</button></form></div></div><div class="order-last lg:order-none col-span-6 body-2 text-metal flex items-end"><p>© Athletics 2024</p></div><div class="mb-4 lg:mb-0 mt-8 col-span-6 body-2 text-metal flex justify-between items-end"></div></div></footer></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"post":{"id":3866,"date":"2023-09-08T20:02:03","date_gmt":"2023-09-08T20:02:03","guid":{"rendered":"https://athleticsnyc.com/?post_type=case_study\u0026#038;p=3866"},"modified":"2024-11-20T19:43:31","modified_gmt":"2024-11-20T19:43:31","slug":"ibm-techxchange","status":"publish","type":"case_study","link":"https://athleticsnyc.com/work/ibm-techxchange/","title":{"rendered":"IBM TechXchange"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_page_color_theme":{"background":"var(--wp--preset--color--white)","text":"var(--wp--preset--color--black)"},"footnotes":""},"categories":[20,17,19,18],"tags":[],"class_list":["post-3866","case_study","type-case_study","status-publish","hentry","category-brand-innovation","category-brand-strategy","category-digital-experience","category-brand-identity"],"acf":{"feature_type":"video","featured_image":false,"mobile_feature_type":"video","mobile_featured_image":{"ID":3868,"id":3868,"title":"IBM TechxChange","filename":"16-18.jpg","filesize":249741,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/16-18/","alt":"IBM TechxChange","author":"16","description":"","caption":"","name":"16-18","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:01:48","modified":"2023-09-08 20:01:52","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":1080,"height":1215,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-267x300.jpg","medium-width":267,"medium-height":300,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-768x864.jpg","medium_large-width":768,"medium_large-height":864,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-910x1024.jpg","large-width":910,"large-height":1024,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18.jpg","1536x1536-width":1080,"1536x1536-height":1215,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18.jpg","2048x2048-width":1080,"2048x2048-height":1215,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"work_lander_image":{"ID":3893,"id":3893,"title":"IBM_16-9","filename":"IBM_16-9.jpg","filesize":79402,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_16-9.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/ibm_16-9/","alt":"","author":"16","description":"","caption":"","name":"ibm_16-9","status":"inherit","uploaded_to":3866,"date":"2023-09-22 17:31:26","modified":"2023-09-22 17:31:59","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":1080,"height":608,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_16-9-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_16-9-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_16-9-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_16-9-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_16-9.jpg","1536x1536-width":1080,"1536x1536-height":608,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_16-9.jpg","2048x2048-width":1080,"2048x2048-height":608,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_16-9-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"work_lander_image_square":{"ID":3894,"id":3894,"title":"16-18","filename":"16-18-1.jpg","filesize":175681,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-1.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/16-18-2/","alt":"","author":"16","description":"","caption":"","name":"16-18-2","status":"inherit","uploaded_to":3866,"date":"2023-09-22 17:32:14","modified":"2023-09-22 17:32:34","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":1080,"height":1215,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-1-267x300.jpg","medium-width":267,"medium-height":300,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-1-768x864.jpg","medium_large-width":768,"medium_large-height":864,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-1-910x1024.jpg","large-width":910,"large-height":1024,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-1.jpg","1536x1536-width":1080,"1536x1536-height":1215,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-1.jpg","2048x2048-width":1080,"2048x2048-height":1215,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-18-1-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"custom_background_color":"","text_color":"#000000","hero_type":"video","hero_image":{"ID":3870,"id":3870,"title":"IBM TechxChange Conference Stage","filename":"conference_stage-2-1-scaled.jpg","filesize":245344,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-scaled.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/conference_stage-2-2/","alt":"","author":"16","description":"","caption":"","name":"conference_stage-2-2","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:06:54","modified":"2023-09-08 20:07:27","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":2560,"height":1439,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-1536x863.jpg","1536x1536-width":1536,"1536x1536-height":863,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-2048x1151.jpg","2048x2048-width":2048,"2048x2048-height":1151,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"hero":{"hero_type":"video","hero_video":false,"hero_image":{"ID":3870,"id":3870,"title":"IBM TechxChange Conference Stage","filename":"conference_stage-2-1-scaled.jpg","filesize":245344,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-scaled.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/conference_stage-2-2/","alt":"","author":"16","description":"","caption":"","name":"conference_stage-2-2","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:06:54","modified":"2023-09-08 20:07:27","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":2560,"height":1439,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-1536x863.jpg","1536x1536-width":1536,"1536x1536-height":863,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-2048x1151.jpg","2048x2048-width":2048,"2048x2048-height":1151,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/conference_stage-2-1-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"hero_vimeo":"https://player.vimeo.com/progressive_redirect/playback/863182892/rendition/1080p/file.mp4?loc=external\u0026log_user=0\u0026signature=f723495ac1a54aaec852a59d9a73ea8b797b29762e0c7bc3e6a872e229b238cb","has_audio":false},"title":"IBM TechXchange","sub_title":"Community \u0026 Learning for Technologists","roles":"Art Direction, Brand Identity, Brand Writing, Motion Graphics, Research and Strategy","partners":"\u003cp\u003eBlue Studio, Zander Abranowicz\u003c/p\u003e\n","text_introduction":{"title":"IBM TechXchange","sub_title":"Community \u0026 Learning for Technologists","roles":"Art Direction, Brand Identity, Brand Writing, Motion Graphics, Research and Strategy","partners":"\u003cp\u003eBlue Studio, Zander Abranowicz\u003c/p\u003e\n","introduction_text":"\u003cp\u003eAthletics worked with Blue Studio, IBM’s brand \u2028experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.\u003c/p\u003e\n"},"case_study_modules":[{"acf_fc_layout":"hero_image","hero_type":"video","hero_video":false,"hero_image":{"ID":3871,"id":3871,"title":"IBM TechxChange tool","filename":"IBM_tool-walkthrough-1.png","filesize":712859,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_tool-walkthrough-1.png","link":"https://athleticsnyc.com/work/ibm-techxchange/ibm_tool-walkthrough-1/","alt":"IBM TechxChange tool","author":"16","description":"IBM TechxChange tool","caption":"","name":"ibm_tool-walkthrough-1","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:09:34","modified":"2023-09-08 20:09:55","menu_order":0,"mime_type":"image/png","type":"image","subtype":"png","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":3600,"height":2024,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_tool-walkthrough-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_tool-walkthrough-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_tool-walkthrough-1-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_tool-walkthrough-1-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_tool-walkthrough-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_tool-walkthrough-1-2048x1151.png","2048x2048-width":2048,"2048x2048-height":1151,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_tool-walkthrough-1-150x150.png","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"hero_vimeo":"https://player.vimeo.com/progressive_redirect/playback/863174977/rendition/1080p/file.mp4?loc=external\u0026log_user=0\u0026signature=8177bb3dc6f448333bb1136d9017ad01e60360e8a5d26be43e5d4f7923dd5714","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"hero_image","hero_type":"image","hero_video":false,"hero_image":{"ID":3878,"id":3878,"title":"IBM TechxChange Plinths","filename":"IBM_TechxChange_VARFMTS040-1.jpg","filesize":324126,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/ibm_techxchange_varfmts040-1/","alt":"IBM TechxChange Plinths","author":"16","description":"","caption":"","name":"ibm_techxchange_varfmts040-1","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:26:09","modified":"2023-09-08 20:26:49","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":2000,"height":1124,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-1024x575.jpg","large-width":1024,"large-height":575,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-1536x863.jpg","1536x1536-width":1536,"1536x1536-height":863,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1.jpg","2048x2048-width":2000,"2048x2048-height":1124,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_VARFMTS040-1-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"hero_vimeo":"","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"row_layout","left_column_column_layout":[{"acf_fc_layout":"heading_copy","heading":"Meet technical experts where they are and take the next step with them","copy":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAthletics worked with Blue Studio\u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003eIBM\u0026#8217;s brand experience and design team, to develop the identity for IBM TechXchange, \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ea client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.\u003c/span\u003e\u003c/p\u003e\n"}],"right_column_column_layout":[{"acf_fc_layout":"hero_image","hero_type":"video","hero_video":false,"hero_image":false,"hero_vimeo":"https://player.vimeo.com/progressive_redirect/playback/863185359/rendition/720p/file.mp4?loc=external\u0026log_user=0\u0026signature=cb04cc8de049694649ed4c0630f94e113e21f9c8b181d33638fdc734f5a68b08","has_audio":false,"bottom_padding":true,"hero_description":""}],"padding_right_col":false},{"acf_fc_layout":"row_layout","left_column_column_layout":[{"acf_fc_layout":"hero_image","hero_type":"image","hero_video":false,"hero_image":{"ID":3874,"id":3874,"title":"IBM techXchange OOH","filename":"IBM_techXchange_OOH.jpg","filesize":207572,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/ibm_techxchange_ooh/","alt":"IBM techXchange OOH","author":"16","description":"","caption":"","name":"ibm_techxchange_ooh","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:17:17","modified":"2023-09-08 20:17:36","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":1300,"height":1462,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-267x300.jpg","medium-width":267,"medium-height":300,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-768x864.jpg","medium_large-width":768,"medium_large-height":864,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-911x1024.jpg","large-width":911,"large-height":1024,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH.jpg","1536x1536-width":1300,"1536x1536-height":1462,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH.jpg","2048x2048-width":1300,"2048x2048-height":1462,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_OOH-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"hero_vimeo":"","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"heading_copy","heading":"IBM’s premier, technical learning event","copy":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIBM TechXchange conference is the premier, technical learning event designed with technologists for technologists who use IBM products and solutions. It offers over a thousand technical breakout sessions, hands-on experiences, product demonstrations, instructor-led labs, and certifications tailored to your interests and learning style.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTechXchange attendees participate in deep, guided education through hands-on practical experience with the latest IBM tech, including hybrid cloud and AI, hear best practices from real practitioners, interact with IBM experts around product roadmaps, hang out with their peers in a\u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003ecasual and creative environment, and advance their skills through hands on labs and certifications.\u003c/span\u003e\u003c/p\u003e\n"}],"right_column_column_layout":false,"padding_right_col":false},{"acf_fc_layout":"row_layout","left_column_column_layout":false,"right_column_column_layout":[{"acf_fc_layout":"hero_image","hero_type":"image","hero_video":false,"hero_image":{"ID":3877,"id":3877,"title":"IBM TechxChange Phone","filename":"IBM_TechxChange_Phone.jpg","filesize":680611,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/ibm_techxchange_phone/","alt":"IBM TechxChange Phone","author":"16","description":"","caption":"","name":"ibm_techxchange_phone","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:24:19","modified":"2023-09-08 20:24:35","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":1300,"height":1462,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-267x300.jpg","medium-width":267,"medium-height":300,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-768x864.jpg","medium_large-width":768,"medium_large-height":864,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-911x1024.jpg","large-width":911,"large-height":1024,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone.jpg","1536x1536-width":1300,"1536x1536-height":1462,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone.jpg","2048x2048-width":1300,"2048x2048-height":1462,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_TechxChange_Phone-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"hero_vimeo":"","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"heading_copy","heading":"Logo","copy":"\u003cp\u003eThe logotype for the IBM TechXchange program appears in the context of the IBM master brand and alongside the IBM 8-bar logo.\u003c/p\u003e\n"}],"padding_right_col":false},{"acf_fc_layout":"hero_image","hero_type":"video","hero_video":false,"hero_image":false,"hero_vimeo":"https://player.vimeo.com/progressive_redirect/playback/863175307/rendition/1080p/file.mp4?loc=external\u0026log_user=0\u0026signature=eaf739942be149cf2c30518a8d9095ef7c7b39d64471837d2d252720fbadc349","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"row_layout","left_column_column_layout":[{"acf_fc_layout":"heading_copy","heading":"The System","copy":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEach element within the IBM TechXchange grid system has its own symbolic meaning, and the grid serves as a framework in which new and evolved elements can be layered in from year to year, and event to event. The system’s design language is purpose built to function in an interactive and programmatic fashion. \u003c/span\u003e\u003c/p\u003e\n"}],"right_column_column_layout":false,"padding_right_col":false},{"acf_fc_layout":"hero_image","hero_type":"video","hero_video":false,"hero_image":false,"hero_vimeo":"https://player.vimeo.com/progressive_redirect/playback/863175432/rendition/720p/file.mp4?loc=external\u0026log_user=0\u0026signature=415d2888c660140d891d4e37f49f615bf9dac2221497d718aa89b22a19ea226a","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"row_layout","left_column_column_layout":[{"acf_fc_layout":"heading_copy","heading":"Motion","copy":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMotion is an integral piece of the IBM TechXchange visual identity; it brings the canvas to life and evokes the ever-changing nature of technology. The identity’s motion design language features a combination of immediate cuts, snapping movements, and continuous linear looping to build a simple and effective motion language that feels technical yet direct.\u003c/span\u003e\u003c/p\u003e\n"}],"right_column_column_layout":false,"padding_right_col":false},{"acf_fc_layout":"hero_image","hero_type":"video","hero_video":false,"hero_image":false,"hero_vimeo":"https://player.vimeo.com/progressive_redirect/playback/863175122/rendition/1080p/file.mp4?loc=external\u0026log_user=0\u0026signature=0582227c602e7221ffcffa19d38fa55af20668f634eda97eee10f6fca9b38776","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"row_layout","left_column_column_layout":[{"acf_fc_layout":"heading_copy","heading":"The Grid","copy":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe hero grid is composed of four core com-ponents, each of which carries its own symbolic significance and unique visual style: \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eShapes\u003cbr /\u003e\n\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne is a series of reductive yet illustrative shapes, each of which represents connection. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRebus\u003cbr /\u003e\n\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eNext, individual elements from Paul Rand’s iconic rebus, each of which represents IBM.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePictograms\u003cbr /\u003e\n\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eRelevant pictograms from IBM’s existing library represent technology, both generally or specific technologist to a particular technical track being discussed.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePhotography\u003cbr /\u003e\n\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eA library of photography represents the attendee. Photography features technologists interacting with each-other or with relevant software or hardware and serves to celebrate human interaction, collaboration and learning.\u003c/span\u003e\u003c/p\u003e\n"}],"right_column_column_layout":false,"padding_right_col":false},{"acf_fc_layout":"row_layout","left_column_column_layout":false,"right_column_column_layout":[{"acf_fc_layout":"quote","remove_quotations":false,"quote":"IBM TechXchange brings together technologists from around the world and provide education through hands-on experience with the latest IBM technology","attribution":"IBM Communications ","attribution_link":"https://newsroom.ibm.com/2023-08-02-IBM-Announces-Inaugural-TechXchange-Conference"}],"padding_right_col":false},{"acf_fc_layout":"row_layout","left_column_column_layout":[{"acf_fc_layout":"hero_image","hero_type":"image","hero_video":false,"hero_image":{"ID":3882,"id":3882,"title":"IBM TechxChange Tote","filename":"05_Tote-Bag-Mockup-HM-024-1.jpg","filesize":229189,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/05_tote-bag-mockup-hm-024-1/","alt":"IBM TechxChange Tote","author":"16","description":"","caption":"","name":"05_tote-bag-mockup-hm-024-1","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:41:10","modified":"2023-09-08 20:41:27","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":1300,"height":1463,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-267x300.jpg","medium-width":267,"medium-height":300,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-768x864.jpg","medium_large-width":768,"medium_large-height":864,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-910x1024.jpg","large-width":910,"large-height":1024,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1.jpg","1536x1536-width":1300,"1536x1536-height":1463,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1.jpg","2048x2048-width":1300,"2048x2048-height":1463,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/05_Tote-Bag-Mockup-HM-024-1-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"hero_vimeo":"","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"heading_copy","heading":"Color","copy":"\u003cp\u003eThe IBM TechXchange color palette is derived from IBM’s master brand. The wide spectrum of hues have been chosen to represent the diversity of thought and representation that will be present at the event.\u003c/p\u003e\n"}],"right_column_column_layout":false,"padding_right_col":false},{"acf_fc_layout":"row_layout","left_column_column_layout":false,"right_column_column_layout":[{"acf_fc_layout":"hero_image","hero_type":"image","hero_video":false,"hero_image":{"ID":3876,"id":3876,"title":"IBM TechxChange tee","filename":"IBM_techXchange_tee.jpg","filesize":1436449,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee.jpg","link":"https://athleticsnyc.com/work/ibm-techxchange/ibm_techxchange_tee/","alt":"IBM TechxChange tee","author":"16","description":"","caption":"","name":"ibm_techxchange_tee","status":"inherit","uploaded_to":3866,"date":"2023-09-08 20:22:40","modified":"2023-09-08 20:23:31","menu_order":0,"mime_type":"image/jpeg","type":"image","subtype":"jpeg","icon":"https://cms.athleticsnyc.com/wp-includes/images/media/default.png","width":1800,"height":1012,"sizes":{"thumbnail":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee.jpg","2048x2048-width":1800,"2048x2048-height":1012,"rp4wp-thumbnail-case_study":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/IBM_techXchange_tee-150x150.jpg","rp4wp-thumbnail-case_study-width":150,"rp4wp-thumbnail-case_study-height":150}},"hero_vimeo":"","has_audio":false,"bottom_padding":false,"hero_description":""},{"acf_fc_layout":"heading_copy","heading":"Typography","copy":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIBM Plex™ is the approved typeface for all of IBM; as such, it is the brand typeface for IBM TechXchange. All text within the hero is set in IBM Plex Mono, while all text outside of the hero grid is set in IBM Plex Sans.\u003c/span\u003e\u003c/p\u003e\n"}],"padding_right_col":false}],"featured_video":false,"featured_vimeo":"https://player.vimeo.com/progressive_redirect/playback/863182892/rendition/1080p/file.mp4?loc=external\u0026log_user=0\u0026signature=f723495ac1a54aaec852a59d9a73ea8b797b29762e0c7bc3e6a872e229b238cb","hero_video":false,"hero_vimeo":"https://player.vimeo.com/progressive_redirect/playback/863182892/rendition/1080p/file.mp4?loc=external\u0026log_user=0\u0026signature=f723495ac1a54aaec852a59d9a73ea8b797b29762e0c7bc3e6a872e229b238cb","has_audio":false,"mobile_featured_vimeo":"https://player.vimeo.com/progressive_redirect/playback/866869379/rendition/1080p/file.mp4?loc=external\u0026log_user=0\u0026signature=0d5b45c560fc91cbd5cba624858edb22d12b4a66ea3ca2b50d4c325e0313b6a1","mobile_text_color":"black","desktop_text_color":"white","introduction_text":"\u003cp\u003eAthletics worked with Blue Studio, IBM’s brand \u2028experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.\u003c/p\u003e\n","logo_svg":false,"link":""},"yoast_head":"\u003c!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v23.0) - https://yoast.com/wordpress/plugins/seo/ --\u003e\n\u003ctitle\u003eIBM TechXchange - Athletics\u003c/title\u003e\n\u003cmeta name=\"description\" content=\"Athletics worked with Blue Studio, IBM\u0026#039;s brand experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.\" /\u003e\n\u003cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" /\u003e\n\u003clink rel=\"canonical\" href=\"https://athleticsnyc.com/work/ibm-techxchange/\" /\u003e\n\u003cmeta property=\"og:locale\" content=\"en_US\" /\u003e\n\u003cmeta property=\"og:type\" content=\"article\" /\u003e\n\u003cmeta property=\"og:title\" content=\"IBM TechXchange\" /\u003e\n\u003cmeta property=\"og:description\" content=\"Athletics worked with Blue Studio, IBM\u0026#039;s brand experience and design team, to develop the identity for IBM TechXChange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.\" /\u003e\n\u003cmeta property=\"og:url\" content=\"https://athleticsnyc.com/work/ibm-techxchange/\" /\u003e\n\u003cmeta property=\"og:site_name\" content=\"Athletics\" /\u003e\n\u003cmeta property=\"article:publisher\" content=\"https://www.facebook.com/athleticsnyc\" /\u003e\n\u003cmeta property=\"article:modified_time\" content=\"2024-11-20T19:43:31+00:00\" /\u003e\n\u003cmeta property=\"og:image\" content=\"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-9.jpg\" /\u003e\n\t\u003cmeta property=\"og:image:width\" content=\"1080\" /\u003e\n\t\u003cmeta property=\"og:image:height\" content=\"608\" /\u003e\n\t\u003cmeta property=\"og:image:type\" content=\"image/jpeg\" /\u003e\n\u003cmeta name=\"twitter:card\" content=\"summary_large_image\" /\u003e\n\u003cmeta name=\"twitter:title\" content=\"IBM TechXchange\" /\u003e\n\u003cmeta name=\"twitter:description\" content=\"Athletics worked with Blue Studio, IBM\u0026#039;s brand experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.\" /\u003e\n\u003cmeta name=\"twitter:image\" content=\"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-9.jpg\" /\u003e\n\u003cmeta name=\"twitter:site\" content=\"@athleticsnyc\" /\u003e\n\u003cscript type=\"application/ld+json\" class=\"yoast-schema-graph\"\u003e{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://athleticsnyc.com/work/ibm-techxchange/\",\"url\":\"https://athleticsnyc.com/work/ibm-techxchange/\",\"name\":\"IBM TechXchange - Athletics\",\"isPartOf\":{\"@id\":\"https://cms.athleticsnyc.com/#website\"},\"datePublished\":\"2023-09-08T20:02:03+00:00\",\"dateModified\":\"2024-11-20T19:43:31+00:00\",\"description\":\"Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.\",\"breadcrumb\":{\"@id\":\"https://athleticsnyc.com/work/ibm-techxchange/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://athleticsnyc.com/work/ibm-techxchange/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://athleticsnyc.com/work/ibm-techxchange/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https://cms.athleticsnyc.com/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IBM TechXchange\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://cms.athleticsnyc.com/#website\",\"url\":\"https://cms.athleticsnyc.com/\",\"name\":\"Athletics\",\"description\":\"Just another (headless) WordPress site by your friends at Postlight\",\"publisher\":{\"@id\":\"https://cms.athleticsnyc.com/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://cms.athleticsnyc.com/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https://cms.athleticsnyc.com/#organization\",\"name\":\"Athletics\",\"url\":\"https://cms.athleticsnyc.com/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https://cms.athleticsnyc.com/#/schema/logo/image/\",\"url\":\"https://cms.athleticsnyc.com/wp-content/uploads/2019/11/athletics_avatar-2.0.png\",\"contentUrl\":\"https://cms.athleticsnyc.com/wp-content/uploads/2019/11/athletics_avatar-2.0.png\",\"width\":1000,\"height\":1000,\"caption\":\"Athletics\"},\"image\":{\"@id\":\"https://cms.athleticsnyc.com/#/schema/logo/image/\"},\"sameAs\":[\"https://www.facebook.com/athleticsnyc\",\"https://x.com/athleticsnyc\",\"https://www.instagram.com/athleticsnyc/\",\"https://www.linkedin.com/company/athletics/\"]}]}\u003c/script\u003e\n\u003c!-- / Yoast SEO Premium plugin. --\u003e","yoast_head_json":{"title":"IBM TechXchange - Athletics","description":"Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://athleticsnyc.com/work/ibm-techxchange/","og_locale":"en_US","og_type":"article","og_title":"IBM TechXchange","og_description":"Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXChange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.","og_url":"https://athleticsnyc.com/work/ibm-techxchange/","og_site_name":"Athletics","article_publisher":"https://www.facebook.com/athleticsnyc","article_modified_time":"2024-11-20T19:43:31+00:00","og_image":[{"width":1080,"height":608,"url":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-9.jpg","type":"image/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"IBM TechXchange","twitter_description":"Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.","twitter_image":"https://cms.athleticsnyc.com/wp-content/uploads/2023/09/16-9.jpg","twitter_site":"@athleticsnyc","schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://athleticsnyc.com/work/ibm-techxchange/","url":"https://athleticsnyc.com/work/ibm-techxchange/","name":"IBM TechXchange - Athletics","isPartOf":{"@id":"https://cms.athleticsnyc.com/#website"},"datePublished":"2023-09-08T20:02:03+00:00","dateModified":"2024-11-20T19:43:31+00:00","description":"Athletics worked with Blue Studio, IBM's brand experience and design team, to develop the identity for IBM TechXchange, a client advocacy program for a technical audience addressing two fundamental needs: learning and community. The IBM TechXchange identity centers around a grid of elements: a space where different facets of the IBM Technologist community come together to create and connect.","breadcrumb":{"@id":"https://athleticsnyc.com/work/ibm-techxchange/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://athleticsnyc.com/work/ibm-techxchange/"]}]},{"@type":"BreadcrumbList","@id":"https://athleticsnyc.com/work/ibm-techxchange/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://cms.athleticsnyc.com/"},{"@type":"ListItem","position":2,"name":"IBM TechXchange"}]},{"@type":"WebSite","@id":"https://cms.athleticsnyc.com/#website","url":"https://cms.athleticsnyc.com/","name":"Athletics","description":"Just another (headless) WordPress site by your friends at Postlight","publisher":{"@id":"https://cms.athleticsnyc.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://cms.athleticsnyc.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://cms.athleticsnyc.com/#organization","name":"Athletics","url":"https://cms.athleticsnyc.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://cms.athleticsnyc.com/#/schema/logo/image/","url":"https://cms.athleticsnyc.com/wp-content/uploads/2019/11/athletics_avatar-2.0.png","contentUrl":"https://cms.athleticsnyc.com/wp-content/uploads/2019/11/athletics_avatar-2.0.png","width":1000,"height":1000,"caption":"Athletics"},"image":{"@id":"https://cms.athleticsnyc.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/athleticsnyc","https://x.com/athleticsnyc","https://www.instagram.com/athleticsnyc/","https://www.linkedin.com/company/athletics/"]}]}},"related_posts":[{"ID":595,"post_author":"16","post_date":"2019-07-08 20:18:13","post_date_gmt":"2019-07-08 20:18:13","post_content":"","post_title":"IBM Cloud","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ibm-cloud","to_ping":"","pinged":"","post_modified":"2024-11-20 19:53:33","post_modified_gmt":"2024-11-20 19:53:33","post_content_filtered":"","post_parent":0,"guid":"https://cms.athleticsnyc.com/?post_type=case_study\u0026#038;p=595","menu_order":0,"post_type":"case_study","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":419,"post_author":"7","post_date":"2019-05-03 22:28:26","post_date_gmt":"2019-05-03 22:28:26","post_content":"","post_title":"IBM Think","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ibm-think","to_ping":"","pinged":"","post_modified":"2024-11-20 19:45:35","post_modified_gmt":"2024-11-20 19:45:35","post_content_filtered":"","post_parent":0,"guid":"https://cms.athleticsnyc.com/?post_type=case_study\u0026#038;p=419","menu_order":0,"post_type":"case_study","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":264,"post_author":"16","post_date":"2019-04-08 17:02:06","post_date_gmt":"2019-04-08 17:02:06","post_content":"","post_title":"IBM Blockchain","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ibm-blockchain","to_ping":"","pinged":"","post_modified":"2024-11-20 19:54:16","post_modified_gmt":"2024-11-20 19:54:16","post_content_filtered":"","post_parent":0,"guid":"https://cms.athleticsnyc.com/?post_type=case_study\u0026#038;p=264","menu_order":0,"post_type":"case_study","post_mime_type":"","comment_count":"0","filter":"raw"}],"_links":{"self":[{"href":"https://cms.athleticsnyc.com/wp-json/wp/v2/case_study/3866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://cms.athleticsnyc.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://cms.athleticsnyc.com/wp-json/wp/v2/types/post"}],"wp:attachment":[{"href":"https://cms.athleticsnyc.com/wp-json/wp/v2/media?parent=3866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://cms.athleticsnyc.com/wp-json/wp/v2/categories?post=3866"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},"options":{"news_lander_title":"","newsletter_confirmation_message":"Thanks for subscribing to the Athletics Quarterly newsletter!","newsletter_copy":"Subscribe to the Athletics Quarterly Newsletter. Our roundup of recent conversations, inspirations, and creations.","newsletter_form_cta":"","newsletter_form_placeholder":"","newsletter_form_url":"//athleticsnyc.us20.list-manage.com/subscribe/post?u=fdd9d53a899963a89bb572fac\u0026amp;id=1f5c17ce1e"},"menus":{"mainMenu":{"__typename":"RootQueryToMenuItemConnection","nodes":[{"__typename":"MenuItem","id":"cG9zdDo0NjE2","path":"/work","label":"Work"},{"__typename":"MenuItem","id":"cG9zdDo0MzYy","path":"/about/","label":"About"},{"__typename":"MenuItem","id":"cG9zdDo0MzYw","path":"/approach/","label":"Approach"},{"__typename":"MenuItem","id":"cG9zdDo0MzU5","path":"/careers/","label":"Careers"},{"__typename":"MenuItem","id":"cG9zdDo0Njc1","path":"/contact/","label":"Contact"}]},"footerMenu":{"__typename":"RootQueryToMenuItemConnection","nodes":[{"__typename":"MenuItem","id":"cG9zdDo0MzQy","path":"/work/","label":"Work"},{"__typename":"MenuItem","id":"cG9zdDo0MzQz","path":"/about/","label":"About"},{"__typename":"MenuItem","id":"cG9zdDo0MzQ1","path":"/approach/","label":"Approach"},{"__typename":"MenuItem","id":"cG9zdDo0MzQ4","path":"/careers/","label":"Careers"},{"__typename":"MenuItem","id":"cG9zdDo0MzQ2","path":"/news/","label":"News"},{"__typename":"MenuItem","id":"cG9zdDo0ODAz","path":"/contact/","label":"Contact"}]},"socialMenu":{"__typename":"RootQueryToMenuItemConnection","nodes":[{"__typename":"MenuItem","id":"cG9zdDo0MzQw","path":"https://www.instagram.com/athleticsnyc/","label":"Instagram"},{"__typename":"MenuItem","id":"cG9zdDo0MzQx","path":"https://www.linkedin.com/company/athletics/mycompany/","label":"LinkedIn"},{"__typename":"MenuItem","id":"cG9zdDo0ODA0","path":"https://www.are.na/athletics/index","label":"Are.na"}]},"legalMenu":{"__typename":"RootQueryToMenuItemConnection","nodes":[{"__typename":"MenuItem","id":"cG9zdDo0MzUw","path":"/privacy-policy/","label":"Privacy Policy"},{"__typename":"MenuItem","id":"cG9zdDo0MzQ5","path":"/cookie-policy/","label":"Cookie Policy"}]}}},"__N_SSG":true},"page":"/work/[slug]","query":{"slug":"ibm-techxchange"},"buildId":"YOpVfW1IeFRcmHXqzpBJ4","isFallback":false,"isExperimentalCompile":false,"gsp":true,"locale":"en","locales":["en"],"defaultLocale":"en","scriptLoader":[]}</script></body></html>