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col-md-11 post_in_loop"> <div class="row post post-id-20878"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/pt/moda-e-beleza-boas-praticas-de-marketing-para-festas/" title="Moda e Beleza: Boas Práticas de Marketing para as Festas"> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/beauty-fashion-holiday-marketing-header-250x250.jpeg" alt="Moda e Beleza: Boas Práticas de Marketing para as Festas" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/beauty-fashion-holiday-marketing-header-250x250.jpeg" alt="Moda e Beleza: Boas Práticas de Marketing para as Festas"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/pt/category/melhores-praticas-de-taboola/">Melhores Práticas de Taboola</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 20 December 2018 </div> <div class="title"> <h4><a href="https://blog.taboola.com/pt/moda-e-beleza-boas-praticas-de-marketing-para-festas/" title="Moda e Beleza: Boas Práticas de Marketing para as Festas">Moda e Beleza: Boas Práticas de Marketing para as Festas</a></h4> </div> <div class="excerpt"> <p>A época de férias está de volta, e os consumidores estão olhando para produtos de moda e beleza para melhorar suas listas de presentes. De acordo com a Pesquisa Anual de Consumo de Férias de Outubro da Federação Nacional de Varejo (NRF) conduzida pela Prosper Insights & Analytics, os produtos de beleza e moda estão entre as categorias mais desejadas nesta temporada de festas. 53% dos entrevistados disseram que querem ganhar roupas e acessórios 19% disseram que querem receber itens de cuidados pessoais e beleza. Mais da metade dos entrevistados, 55%, planeja fazer suas compras de fim de ano pelo menos parcialmente online. O universo digital é extremamente competitivo durante as festas de fim de ano. Para sua marca se destacar, você precisará de informações baseadas em dados quando se trata de segmentação e orçamentos. Mais importante ainda, você precisará de criativos de eliminação para atrair os consumidores a clicar. […]</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/pt/moda-e-beleza-boas-praticas-de-marketing-para-festas/" title="Moda e Beleza: Boas Práticas de Marketing para as Festas"> Leia Mais <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-21087"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/pt/marcas-de-automoveis-boas-praticas-de-marketing-para-festas-de-final-de-ano/" title="Marcas de Automóveis – Boas Práticas de Marketing para as Festas de Final de Ano"> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/auto-holiday-marketing-thumbnail.jpeg" alt="Marcas de Automóveis – Boas Práticas de Marketing para as Festas de Final de Ano" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/auto-holiday-marketing-thumbnail.jpeg" alt="Marcas de Automóveis – Boas Práticas de Marketing para as Festas de Final de Ano"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/pt/category/melhores-praticas-de-taboola/">Melhores Práticas de Taboola</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 20 December 2018 </div> <div class="title"> <h4><a href="https://blog.taboola.com/pt/marcas-de-automoveis-boas-praticas-de-marketing-para-festas-de-final-de-ano/" title="Marcas de Automóveis – Boas Práticas de Marketing para as Festas de Final de Ano">Marcas de Automóveis – Boas Práticas de Marketing para as Festas de Final de Ano</a></h4> </div> <div class="excerpt"> <p>Materiais de consumo não são as únicas coisas nas listas de compras dos consumidores nesta temporada de festas – os profissionais de marketing automotivo também devem se preparar para capitalizar os consumidores que procuram carros, acessórios para carros ou outros produtos relacionados. Se pretende aumentar a notoriedade da marca ou impulsionar visitas à sua concessionária, terá de alcançar os consumidores on-line. De acordo com a NRF, mais da metade dos entrevistados, 55%, planeja fazer suas compras de fim de ano pelo menos parcialmente online, o que é um jogo extremamente competitivo nesta época do ano. Neste período de festas de final de ano, nós nos aprofundamos no planejamento e na execução de campanhas de marketing digital para a indústria automobilística. Confira nossos dados sobre táticas criativas e de segmentação. Baixe o Novo Manual de Marketing para as Festas Construir os melhores anúncios de automóveis é uma questão de mostrar veículos […]</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/pt/marcas-de-automoveis-boas-praticas-de-marketing-para-festas-de-final-de-ano/" title="Marcas de Automóveis – Boas Práticas de Marketing para as Festas de Final de Ano"> Leia Mais <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-21180"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/pt/marcas-financeiras-boas-praticas-de-marketing-para-festas-de-fim-de-ano/" title="Marcas Financeiras – Boas Práticas de Marketing para as Festas de Fim de Ano"> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/finance-holiday-marketing-thumbnail.jpeg" alt="Marcas Financeiras – Boas Práticas de Marketing para as Festas de Fim de Ano" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/finance-holiday-marketing-thumbnail.jpeg" alt="Marcas Financeiras – Boas Práticas de Marketing para as Festas de Fim de Ano"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/pt/category/melhores-praticas-de-taboola/">Melhores Práticas de Taboola</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 6 December 2018 </div> <div class="title"> <h4><a href="https://blog.taboola.com/pt/marcas-financeiras-boas-praticas-de-marketing-para-festas-de-fim-de-ano/" title="Marcas Financeiras – Boas Práticas de Marketing para as Festas de Fim de Ano">Marcas Financeiras – Boas Práticas de Marketing para as Festas de Fim de Ano</a></h4> </div> <div class="excerpt"> <p>É aquela época do ano novamente – consumidores de todos os tipos estão correndo para comprar presentes de Natal entre a Black Friday e o Ano Novo. Enquanto eles estão com febre de compras, provavelmente estão pensando em suas contas bancárias. Essa febre, assim como os pensamentos financeiros que passam pelas mentes dos consumidores à medida que o Ano Novo se aproxima, são duas fortes razões pelas quais as marcas financeiras não devem perder oportunidades de marketing de fim de ano. Para que marcas com serviços financeiros ou produtos educacionais possam vender, é provável que você esteja interessado em algumas dessas principais categorias de consumidores, conforme relatado pela National Retail Federation (NRF): 60% dos entrevistados disseram que querem receber cartões-presente e outros certificados 37% disseram que querem receber livros e outras mídias. Independentemente de querer ou não aumentar o reconhecimento da marca durante essa época do ano financeiramente relevante, ou […]</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/pt/marcas-financeiras-boas-praticas-de-marketing-para-festas-de-fim-de-ano/" title="Marcas Financeiras – Boas Práticas de Marketing para as Festas de Fim de Ano"> Leia Mais <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-21011"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/pt/marcas-de-alimentos-boas-praticas-de-marketing-para-festas/" title="Marcas de Alimentos: Boas Práticas de Marketing para as Festas"> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/food-holiday-marketing-thumbnail-250x250.jpeg" alt="Marcas de Alimentos: Boas Práticas de Marketing para as Festas" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/food-holiday-marketing-thumbnail-250x250.jpeg" alt="Marcas de Alimentos: Boas Práticas de Marketing para as Festas"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/pt/category/anunciantes/">Anunciantes</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 4 December 2018 </div> <div class="title"> <h4><a href="https://blog.taboola.com/pt/marcas-de-alimentos-boas-praticas-de-marketing-para-festas/" title="Marcas de Alimentos: Boas Práticas de Marketing para as Festas">Marcas de Alimentos: Boas Práticas de Marketing para as Festas</a></h4> </div> <div class="excerpt"> <p>Se há uma coisa que as famílias sabem fazer durante a época de festas, é compartilhar refeições deliciosas juntas. Para os anunciantes de bebidas e alimentos, é uma grande oportunidade para alcançar uma ampla audiência que procura encantar os entes queridos. Quer você esteja anunciando alimentos, livros de receitas, um restaurante ou produtos de cozinha, todo o setor se unirá desde o Natal ao Ano Novo. Se você quer se destacar entre o buzz de fim de ano, precisará conhecer esses exemplos on-line. De acordo com a Federação Nacional de Varejo (NRF), mais da metade dos entrevistados (55%) planeja fazer suas compras de fim de ano pelo menos parcialmente on-line, mas é um jogo extremamente competitivo nessa época do ano. Se sua marca quer se destacar, você precisará de insights baseados em dados quando se trata de segmentação e orçamentos. Mais importante ainda, você precisará arrasar nos criativos para atrair […]</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/pt/marcas-de-alimentos-boas-praticas-de-marketing-para-festas/" title="Marcas de Alimentos: Boas Práticas de Marketing para as Festas"> Leia Mais <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-21131"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/pt/boas-praticas-para-pesquisa-em-ecommerce/" title="Boas práticas para pesquisa em Ecommerce"> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/ecommerce-thumbnail.jpeg" alt="Boas práticas para pesquisa em Ecommerce" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/ecommerce-thumbnail.jpeg" alt="Boas práticas para pesquisa em Ecommerce"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/pt/category/melhores-praticas-de-taboola/">Melhores Práticas de Taboola</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 13 July 2017 </div> <div class="title"> <h4><a href="https://blog.taboola.com/pt/boas-praticas-para-pesquisa-em-ecommerce/" title="Boas práticas para pesquisa em Ecommerce">Boas práticas para pesquisa em Ecommerce</a></h4> </div> <div class="excerpt"> <p>Boas práticas para pesquisa em Ecommerce</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/pt/boas-praticas-para-pesquisa-em-ecommerce/" title="Boas práticas para pesquisa em Ecommerce"> Leia Mais <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-20690"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/pt/como-performar-em-e-commerce-com-a-taboola/" title="Como performar em e-commerce com a Taboola?"> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/buy-thumbnail.jpeg" alt="Como performar em e-commerce com a Taboola?" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/buy-thumbnail.jpeg" alt="Como performar em e-commerce com a Taboola?"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/pt/category/melhores-praticas-de-taboola/">Melhores Práticas de Taboola</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 15 May 2017 </div> <div class="title"> <h4><a href="https://blog.taboola.com/pt/como-performar-em-e-commerce-com-a-taboola/" title="Como performar em e-commerce com a Taboola?">Como performar em e-commerce com a Taboola?</a></h4> </div> <div class="excerpt"> <p>O comércio eletrônico de produtos já mostrou ter um grande potencial de vendas quando comparado às lojas físicas. O aumento no alcance do público, a facilidade de se vender online e os baixos custos operacionais são os principais motivos do sucesso dos e-commerces. Entretanto, é preciso ter em mente que os processos para se comunicar e se relacionar com o público são mais complexos nas vendas pela internet. E é por essa razão que existem tantas ferramentas com o intuito de potencializar as vendas. Se você possui um ponto comercial físico, deve se preocupar com a exposição de produtos na vitrine, bom atendimento e divulgação de promoções. Já um e-commerce trabalha com website, blog, e-mail marketing, criação de conteúdos, tráfego de visitantes, métricas de conversão, retarget e se preocupa com toda a experiência individual de cada cliente. A explicação para isso é bem simples: a competitividade é muito grande. Enquanto uma […]</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/pt/como-performar-em-e-commerce-com-a-taboola/" title="Como performar em e-commerce com a Taboola?"> Leia Mais <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-20652"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/pt/guia-de-melhores-praticas-da-taboola-para-campanhas-criativas/" title="Guia de melhores práticas da Taboola para campanhas criativas"> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/event-thumbnail-1.jpeg" alt="Guia de melhores práticas da Taboola para campanhas criativas" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2021/11/event-thumbnail-1.jpeg" alt="Guia de melhores práticas da Taboola para campanhas criativas"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/pt/category/melhores-praticas-de-taboola/">Melhores Práticas de Taboola</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 26 April 2017 </div> <div class="title"> <h4><a href="https://blog.taboola.com/pt/guia-de-melhores-praticas-da-taboola-para-campanhas-criativas/" title="Guia de melhores práticas da Taboola para campanhas criativas">Guia de melhores práticas da Taboola para campanhas criativas</a></h4> </div> <div class="excerpt"> <p>Os clientes sempre nos perguntam como melhorar o desempenho de suas campanhas executadas com a Taboola. Nossas equipes de estratégia criativa e gerenciamento de contas trabalham duro para ajudar você a otimizar e ser bem sucedido em nossa plataforma. A questão é que a maneira como as pessoas interagem com o conteúdo na internet está sempre mudando – e assim, a maneira como elas interagem com a Taboola também muda. Nossa equipe de estratégia criativa testou essas táticas ao longo do tempo e se aprofundou nos resultados com a ajuda de nosso analista de dados, para ajudar a identificar os melhores títulos, as melhores práticas de imagem e muito mais. Confira o infográfico abaixo e prepare-se para elevar sua próxima campanha de descoberta criativa a outro nível. </p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/pt/guia-de-melhores-praticas-da-taboola-para-campanhas-criativas/" title="Guia de melhores práticas da Taboola para campanhas criativas"> Leia Mais <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="col-xs-12 col-md-4"> <aside id="recommended-posts" class="widget recommended-posts"> <h3 class="widget-title"><span>Recomendado</span></h3> <article> <span class="posted-on post-date"> <span class="screen-reader-text">Posted On </span> <a href="https://blog.taboola.com/pt/o-que-e-publicidade-programatica/" rel="bookmark"> <time class="entry-date" datetime="Tue, 20 Sep 2022 10:15:23 -0400"> 09/20/2022 </time> </a> </span> <h3 class="entry-title"> <a 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