LinkedIn Users, Stats, Data, Trends, and More — DataReportal

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href="https://www.pinterest.com/pin/create/link/?description=All+the+latest+data%2c+stats+and+insights+you+need+to+understand+global+LinkedIn+use+in+one%2C+regularly+updated+list%2E&media=https://static1.squarespace.com/static/5b79011d266c077298791201/t/5bd1670d71c10b27a678cdca/1540450064520/DataReportal+Social+Sharing+Image+01.png&url=https%3A%2F%2Fdatareportal.com%2Fessential-linkedin-stats" class="Share-buttons-item Share-buttons-item--social" target="_blank" data-service="pinterest" style="border: none;"> <svg class="Share-buttons-item-icon" viewBox="0 0 64 64"> <use xlink:href="/universal/svg/social-accounts.svg#pinterest-icon"></use> </svg><span class="Share-buttons-item-label">Pinterest</span><span class="Share-buttons-item-count">0</span></a> </div></div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-77f89ad839ebeffbebd0"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="8779232868" data-ad-format="auto" data-full-width-responsive="true"></ins> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-ba90b77ad2647952d80d"><div class="sqs-block-content"><div class="page-updated">Page updated: 11 May 2023</div><style>li{padding: 10px 0px 10px 0px;}</style><h2>Essential LinkedIn statistics and trends for 2023</h2><p>Marketers could reach <b>922.3 million</b> users with LinkedIn ads in April 2023,<sup>(a)</sup></span> making it one of the world’s largest social media platforms.</p><p>What’s more, data published in the company’s self-service advertising tools shows that LinkedIn’s ‘members’ have grown steadily over the past three <span class='nobr'>months.<sup>(a)</sup></span></p></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-aebfbf5ce3f26f0c44a3"><div class="sqs-block-content"><p>The total number of members that marketers can reach with LinkedIn ads <b>increased</b> by roughly <b>22 million</b> (+2.5%) in the three months leading up to <span class="nobr">April 2023.<sup>(a)</sup></span></p><p>These latest figures indicate that roughly <b>11.5%</b> of all the people on Earth have a LinkedIn account <span class="nobr">today.<sup>(c)</sup></span></p><p>However, because the company limits use of its platform to people aged <b>18 and above</b>, LinkedIn’s ‘eligible’ adoption rate will likely be higher than these figures <span class='nobr'>suggest.<sup>(b)</sup></span></p></div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-f23135dde5b00d5b770f"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1920px;" > <button class=" sqs-block-image-button lightbox " data-description="<p class="" style="white-space:pre-wrap;">Overview of LinkedIn's Global Advertising Audience July 2022 DataReportal</p>" data-lightbox-theme="dark" > <span class="v6-visually-hidden">View fullsize</span> <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:56.25%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png" width="1920" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/38c06961-b174-4c8b-b985-f886e2ac8152/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK3.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </button> </figure> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1652339704739_16334"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="1540386847" data-ad-format="auto" data-full-width-responsive="true"></ins> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-d200b997213b21fabc9c"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Digging deeper</h2><p class="" style="white-space:pre-wrap;">Want the full story? Scroll down to find all the latest data, insights, and trends you need to understand LinkedIn use all over the world, including:</p> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-0dcc4ae7386c44c99f58"><div class="sqs-block-content"><ul style="margin-top:0px !important; margin-bottom:0px !important;"> <li style="padding:0;"><p>The number of LinkedIn users around the world</p></li> <li style="padding:0;"><p>How quickly LinkedIn is growing</p></li> <li style="padding:0;"><p>LinkedIn’s top countries</p></li> <li style="padding:0;"><p>LinkedIn users by world region</p></li> <li style="padding:0;"><p>LinkedIn’s audience demographics</p></li> </ul> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-b54fc3b3c619078d5c17"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" style="white-space:pre-wrap;">Towards the bottom of this page, you’ll also find a <strong>complete report</strong> on LinkedIn’s audience around the world.</p><p class="" style="white-space:pre-wrap;">You can also learn how LinkedIn compares to other social media platforms on our <a href="https://datareportal.com/social-media-users"><strong>social media overview page</strong></a>.</p><h3 style="white-space:pre-wrap;"><em>Important notes</em></h3><p class="" style="white-space:pre-wrap;">Unless stated otherwise, all figures are based on <a href="https://kepios.com/?utm_campaign=Social_Media_Platform_Pages&utm_content=Data_Source&utm_medium=Hyperlink&utm_source=DataReportal" target="_blank"><strong>Kepios</strong></a> analysis of data sourced directly from LinkedIn’s own tools, resources, and company statements. You’ll find details of individual data sources listed at the bottom of this article.</p><p class="" style="white-space:pre-wrap;">We update this page on a regular basis, so if you’d like to link to a specific figure (which may change in future updates), you might prefer to link to one of our individual <a href="https://datareportal.com/reports/?tag=Global"><strong>Global Digital Reports</strong></a> instead.</p> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-af6bdba7570a09defaa1"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412547450"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-fe91893c68f3ee250bc3"><div class="sqs-block-content"><h2>How many LinkedIn users are there in 2023?</h2><p>LinkedIn is one of the world’s top social platforms, but just how many people use LinkedIn today?</p><p>Based on its global advertising audience reach numbers, LinkedIn has at least <b> 922.3 million</b> members<span class='goldText'>*</span> around the world in <span class='nobr'>April 2023.<sup>(a)</sup></span></p><p>This figure suggests that <b>16.4%</b> of all people aged 18 and above around the world have an account LinkedIn <span class="nobr">today.<sup>(c)</sup></span></p><p class="SocialPagesNote"><span class="goldText">*Notes: </span>The figures shown above are based on LinkedIn’s advertising audience, and represent the platform’s registered member base, rather than its monthly active user base.</p><br><h2>How fast is LinkedIn growing in 2023?</h2><p>Recent data published in the company’s self-service advertising tools show that LinkedIn’s advertising audience reach <b>grew</b> by <b>11.4%</b> over the past <span class='nobr'>12 months.<sup>(a)</sup></span></p><p>To put that figure in perspective, advertisers can now reach <b>94 million</b> <i>more</i> members on LinkedIn than they could this time last <span class='nobr'>year.<sup>(a)</sup></span></p><p>These numbers indicate that LinkedIn’s advertising reach has grown <b>more quickly</b> than Facebook’s advertising reach has grown over the past 12 <span class='nobr'>months.<sup>(b)</sup></span></p><p>For comparison, Facebook’s data show that the global advertising reach of its flagship platform <b>increased</b> by <b>5.0%</b> (+108 million users) in the 12 months leading up to <span class='nobr'>April 2023.<sup>(d)</sup></span></p><p class="SocialPagesNote"><span class="goldText">Note: </span>The figures shown above are based on each platform’s advertising audience only, and may not be representative of respective active user bases.</i></p></div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1629790806822_14098"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1920px;" > <button class=" sqs-block-image-button lightbox " data-description="<p class="" style="white-space:pre-wrap;">Change in LinkedIn's Ad Audience Reach Over Time July 2022 DataReportal</p>" data-lightbox-theme="dark" > <span class="v6-visually-hidden">View fullsize</span> <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:56.25%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="LinkedIn Reach Over Time April 2023 DataReportal" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal" width="1920" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/e1c31676-13a3-417c-92ef-a92c8eeda97c/LinkedIn+Reach+Over+Time+April+2023+DataReportal?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </button> </figure> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-432e8826101b026aec5a"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412558956"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-5973b5ec93455eadb881"><div class="sqs-block-content"><h2>Which countries have the most LinkedIn users in 2023?</h2><p>Based on the advertising audience reach numbers published in LinkedIn’s self-service tools in <span class="nobr">April 2023,<sup>(a)</sup></span> the latest data show that:</p><ol class="SocialPagesOL"><li>The United States of America has at least <b>200.0 million</b> LinkedIn registered “members”</li><li>India has at least <b>100.0 million</b> LinkedIn registered “members”</li><li>Brazil has at least <b>62.0 million</b> LinkedIn registered “members”</li><li>China has at least <b>60.0 million</b> LinkedIn registered “members”</li><li>The United Kingdom has at least <b>36.0 million</b> LinkedIn registered “members”</li><li>France has at least <b>27.0 million</b> LinkedIn registered “members”</li><li>Indonesia has at least <b>23.0 million</b> LinkedIn registered “members”</li><li>Canada has at least <b>22.0 million</b> LinkedIn registered “members”</li><li>Mexico has at least <b>20.0 million</b> LinkedIn registered “members”</li><li>Italy has at least <b>18.0 million</b> LinkedIn registered “members”</li></ol><p class='SocialPagesNote'><span class='goldText'>Note:</span> the figures shown above are based on LinkedIn’s potential advertising reach. These figures represent the platform’s registered member base, and may not correlate with the platform’s active user base.</p></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-a194ff222449ba877a70"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412547453"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-f48ba38202c1655b9cf1"><div class="sqs-block-content"><h2>How many users does LinkedIn have in each world region in 2023?</h2><p>The figures below are based on LinkedIn’s advertising audience data<span class='goldText'>*</span> for <span class="nobr">April 2023.<sup>(a)</sup></span></p><p><i><span class='goldText'>Note:</span> our regions follow the United Nations Geoscheme. <a href='https://en.wikipedia.org/wiki/United_Nations_geoscheme'>Click here</a> to learn which countries belong to each region.</i></p><ul><li><p>Number of LinkedIn members in Northern America: <b>222.1 million</b></p></li><li><p>Number of LinkedIn members in Central America: <b>26.1 million</b></p></li><li><p>Number of LinkedIn members in the Caribbean: <b>5.0 million</b></p></li><li><p>Number of LinkedIn members in Southern America: <b>112.1 million</b></p></li><li><p>Number of LinkedIn members in Western Europe: <b>64.3 million</b></p></li><li><p>Number of LinkedIn members in Northern Europe: <b>52.7 million</b></p></li><li><p>Number of LinkedIn members in Southern Europe: <b>45.9 million</b></p></li><li><p>Number of LinkedIn members in Eastern Europe: <b>20.8 million</b></p></li><li><p>Number of LinkedIn members in Northern Africa: <b>18.4 million</b></p></li><li><p>Number of LinkedIn members in Western Africa: <b>14.5 million</b></p></li><li><p>Number of LinkedIn members in Middle Africa: <b>2.8 million</b></p></li><li><p>Number of LinkedIn members in Eastern Africa: <b>10.8 million</b></p></li><li><p>Number of LinkedIn members in Southern Africa: <b>11.9 million</b></p></li><li><p>Number of LinkedIn members in Western Asia: <b>41.8 million</b></p></li><li><p>Number of LinkedIn members in Central Asia: <b>2.1 million</b></p></li><li><p>Number of LinkedIn members in Southern Asia: <b>120.0 million</b></p></li><li><p>Number of LinkedIn members in Southeastern Asia: <b>59.9 million</b></p></li><li><p>Number of LinkedIn members in Eastern Asia: <b>73.5 million</b></p></li><li><p>Number of LinkedIn members in Oceania: <b>17.5 million</b></p></li></ul><p class='SocialPagesNote'><span class='goldText'>*Note:</span> the figures shown above are based on LinkedIn’s potential advertising reach. These figures represent the platform’s registered member base, and may not correlate with the platform’s active user base. Rounding in source data may mean that individual figures do not correlate with totals.</p></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-87485c97ca86f9efd640"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412558959"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-f4b90ec65cca884b4623"><div class="sqs-block-content"><h2>What do LinkedIn’s audience demographics look like in 2023?</h2><p>Based on LinkedIn’s advertising audience data<span class='goldText'>*</span> for <span class='nobr'>April 2023:<sup>(a)</sup></span></p><ul><li><p><b>43.2%</b> of LinkedIn’s global users are <b>female</b></p></li><li><p><b>56.8%</b> of LinkedIn’s global users are <b>male</b></p></li></ul><p>Want to know what LinkedIn demographics look like in your country? Check out our complete <a href='https://datareportal.com/library'>free report library</a>.</p><p class='SocialPagesNote'><span class='goldText'>*Notes:</span> the figures above are based on LinkedIn’s potential advertising reach. These figures represent the platform’s registered member base, and may not correlate with the platform’s active user base. LinkedIn’s self-service advertising tools only report gender data for ‘female’ and ‘male’.</p><br><h2>What’s the average age of LinkedIn’s users in 2023?</h2><p>LinkedIn’s tools don’t offer a detailed breakdown of the platform’s advertising audience for all ages, so there’s no easy way to calculate the <i>average</i> age of LinkedIn’s active user base.</p><p>However, based on the latest available data, members aged <b>25 to 34</b> account for the largest share of LinkedIn’s advertising <span class='nobr'>audience.<sup>(a)</sup></span></p></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-a56245d7e1ed3480e4c7"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412547453"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-cb4e1b944a07a8fbede6"><div class="sqs-block-content"><h2>How many users does LinkedIn have in each age group in 2023?</h2><p>Data published in the platform’s self-service advertising tools in April 2023 indicated that marketers could reach the following worldwide audiences using ads on <span class='nobr'>LinkedIn:<sup>(a)</sup></span></p><ul><li><p><b>200.0 million</b> users aged 18 to 24 (<b>21.1%</b> of LinkedIn’s total ad audience)</p></li><li><p><b>520.0 million</b> users aged 25 to 34 (<b>55.8%</b> of LinkedIn’s total ad audience)</p></li><li><p><b>170.0 million</b> users aged 35 to 54 (<b>20.1%</b> of LinkedIn’s total ad audience)</p></li><li><p><b>23.0 million</b> users aged 55 and above (<b>2.9%</b> of LinkedIn’s total ad audience)</p></li></ul><p>Want to know more about the age profile of LinkedIn users in <b class='goldText'>your country</b>? Check out our <a href='https://datareportal.com/library'>free country report library</a>.</p><p class='SocialPagesNote'><span class='goldText'>Notes:</span> the figures shown above are based on LinkedIn’s potential advertising reach, and may not correlate with the platform’s total number of monthly active users. Rounding in source data may mean that individual figures do not correlate with totals. In particular, the share figures for each age group shown above may not equate to the sum of each gender’s share shown in the image below.</p></div></div><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-08c7757eb5779c6889f8"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:1920px;" > <button class=" sqs-block-image-button lightbox " data-description="<p class="" style="white-space:pre-wrap;">Profile of LinkedIn's Global Ad Audience by Age and Gender July 2022 DataReportal</p>" data-lightbox-theme="dark" > <span class="v6-visually-hidden">View fullsize</span> <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:56.25%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png" width="1920" height="1080" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/d52b7c1b-4a5f-4fc5-b9d6-33d6438350bd/GDR+20230509+Digital+2023+LinkedIn+Messenger+Platform+Report+Q2+2023+001SK5.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> </button> </figure> </div> </div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-yui_3_17_2_1_1630303001181_15546"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1871114127846517" crossorigin="anonymous"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1871114127846517" data-ad-slot="1700153037" data-ad-format="auto" data-full-width-responsive="true"></ins> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1630303001181_16485"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Complete LinkedIn Audience Report</h2><p class="" style="white-space:pre-wrap;">The embed below contains our latest in-depth report exploring LinkedIn’s advertising audience around the world (<a href="https://datareportal.com/report-embed-issues">click here</a> if the embed isn’t showing or working properly).</p><p class="" style="white-space:pre-wrap;">This report contains global headlines, benchmarks, and overviews, as well as local data for all the countries and territories around the world for which LinkedIn’s self-service advertising tools currently publish advertising audience data.</p> </div> </div></div><div class="sqs-block embed-block sqs-block-embed" data-block-json="{"hSize":null,"floatDir":null,"html":"<div class=\"indesign-wrapper\"><div class=\"indesignWide\"><iframe src=\"https://indd.adobe.com/view/b6c32fc4-56fb-4357-938a-17b609a75b82?allowFullscreen=true\" allowfullscreen></iframe></div></div>","customThumbEnabled":false}" data-block-type="22" id="block-yui_3_17_2_1_1630303001181_17991"><div class="sqs-block-content"><div class="indesign-wrapper"><div class="indesignWide"><iframe allowfullscreen src="https://indd.adobe.com/view/b6c32fc4-56fb-4357-938a-17b609a75b82?allowFullscreen=true&wmode=opaque" data-embed="true"></iframe></div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-6bb6a5ab3a9761266f24"><div class="sqs-block-content"><h2>How does LinkedIn compare with other platforms?</h2><p>Want to compare these findings with similar data for other social media platforms?</p><p>Check out our data and trends for other top platforms via these links:</p><ul style="line-height:1em;"><li><p><a href='https://datareportal.com/essential-facebook-stats'>Facebook</a> stats</p></li><li><p><a href='https://datareportal.com/essential-youtube-stats'>YouTube</a> stats</p></li><li><p><a href='https://datareportal.com/essential-instagram-stats'>Instagram</a> stats</p></li><li><p><a href='https://datareportal.com/essential-facebook-messenger-stats'>Facebook Messenger</a> stats</p></li><li><p><a href='https://datareportal.com/essential-tiktok-stats'>TikTok</a> stats</p></li><li><p><a href='https://datareportal.com/essential-snapchat-stats'>Snapchat</a> stats</p></li><li><p><a href='https://datareportal.com/essential-twitter-stats'>Twitter</a> stats</p></li><li><p><a href='https://datareportal.com/essential-pinterest-stats'>Pinterest</a> stats</p></li></ul><div style="height:10px;"></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-2c234960d74daed9d247"><div class="sqs-block-content"><div class="adHolder">ADVERTISEMENT <div class="adUnit"> <div data-fuse="22412558959"></div> </div></div></div></div><div class="sqs-block code-block sqs-block-code" data-block-type="23" id="block-c515869978100ba8832d"><div class="sqs-block-content"><div style="height:10px;"></div><h3 style='font-weight:400;font-style:italic;'>Data sources for stats on this page</h3><div style='font-size: 0.8em;'><p><sup>(a)</sup> <i><a href='https://kepios.com/'>Kepios</a> analysis of data published in LinkedIn’s advertising tools in April 2023.</i></p><p><sup>(b)</sup> <i><a href='https://kepios.com/'>Kepios</a> analysis (April 2023).</i></p><p><sup>(c)</sup> <i><a href='https://kepios.com/'>Kepios</a> analysis of data published in LinkedIn’s advertising tools in April 2023, compared with the latest population data published by the United Nations and the U.S. Census Bureau.</i></p><p><i>Any other data sources have been attributed directly within the article, next to the appropriate data point.</i></p></div><p><br><h2>You might also like…</h2><p>Check out the articles below to explore more of our recent findings and analysis:</p><div style="height:5px;"></div></div></div><div class="row sqs-row"><div class="col sqs-col-2 span-2"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1629713479810_13132"><div class="sqs-block-content"> </div></div></div><div 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Includes the latest insights into how people use the internet, mobile phones, social media, and ecommerce platforms, and how people engage with online marketing.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled " > <div class="summary-thumbnail-outer-container"> <a href="/reports/digital-2024-global-news-report" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Digital 2024 Global News Report" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image" style="">  <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970579220-VRGEBF30G31NG9LI9QQR/DataReportal+20240725+Digital+2024+Global+News+Report+p01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970579220-VRGEBF30G31NG9LI9QQR/DataReportal+20240725+Digital+2024+Global+News+Report+p01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 Global News Report" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-list" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/reports/digital-2024-global-news-report" class="summary-title-link">Digital 2024 Global News Report</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p class="">A special deep-dive into the world’s digital news behaviours. Includes data for news use by medium, a closer look at the use of social media for news, and details of the world’s leading digital news brands.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled " > <div class="summary-thumbnail-outer-container"> <a href="/reports/digital-2024-july-global-statshot" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Digital 2024 July Global Statshot Report" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image" style="">  <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970421879-L1VP2IA4YZEPPOZT5C0B/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1721970421879-L1VP2IA4YZEPPOZT5C0B/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 July Global Statshot Report" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-list" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/reports/digital-2024-july-global-statshot" class="summary-title-link">Digital 2024 July Global Statshot Report</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p class="">All the stats you need to understand the latest trends in the world’s digital behaviours. Includes fresh data, insights, and analysis for internet adoption, social media use, ecommerce activity, digital marketing, and much, much more.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled " > <div class="summary-thumbnail-outer-container"> <a href="/reports/digital-2024-april-global-statshot" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Digital 2024 April Global Statshot Report" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image" style="">  <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1713686707744-ZJILUPGFXURTQTLUO2YN/00+Cover+%E2%80%93%C2%A0DataReportal+202404221+Digital+2024+April+Global+StatShot+Report+v01+p01.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1713686707744-ZJILUPGFXURTQTLUO2YN/00+Cover+%E2%80%93%C2%A0DataReportal+202404221+Digital+2024+April+Global+StatShot+Report+v01+p01.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024 April Global Statshot Report" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-list" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/reports/digital-2024-april-global-statshot" class="summary-title-link">Digital 2024 April Global Statshot Report</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p class="">Everything you need to know about the world’s evolving digital behaviours in April 2024. Top Stories this quarter include a momentous milestone for internet use, rich insights into social media platform preferences, and the truth about what Gen Z is <em>really</em> doing online.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> <div class=" summary-item summary-item-record-type-text sqs-gallery-design-list-slide summary-item-has-thumbnail summary-item-has-excerpt summary-item-has-cats summary-item-has-tags summary-item-has-author summary-item-has-comments-enabled " > <div class="summary-thumbnail-outer-container"> <a href="/reports/digital-2024-zimbabwe" class=" summary-thumbnail-container sqs-gallery-image-container " data-title="Digital 2024: Zimbabwe" data-description="" > <div class="summary-thumbnail img-wrapper" data-animation-role="image" style="">  <img data-src="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1708226744227-OWO0DCK8VP31WXMUNZSE/Country+275.png" data-image="https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1708226744227-OWO0DCK8VP31WXMUNZSE/Country+275.png" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="Digital 2024: Zimbabwe" data-load="false" class="summary-thumbnail-image" elementtiming="summary-thumbnail-image-list" /> </div> </a>  </div> <div class="summary-content sqs-gallery-meta-container" data-animation-role="content"> <div class="summary-metadata-container summary-metadata-container--above-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class="summary-title"> <a href="/reports/digital-2024-zimbabwe" class="summary-title-link">Digital 2024: Zimbabwe</a></div> <div class="summary-metadata-container summary-metadata-container--below-title"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> <div class=" summary-excerpt summary-excerpt-only "><p class="">All the data, insights, and trends you need to help you make sense of the “state of digital” in Zimbabwe in 2024, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.</p></div> <div class="summary-metadata-container summary-metadata-container--below-content"> <div class="summary-metadata summary-metadata--primary"> </div> <div class="summary-metadata summary-metadata--secondary"> </div> </div> </div> </div> </div> </div> </div> </div></div></div><div class="col sqs-col-2 span-2"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1629713479810_15850"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block code-block 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