Developments: clickstream, click through and keyword analysis

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align="center"> </td> </tr> <tr> <td align="center"> </td> </tr> </table> </td> </tr> </table> </td> <td width="7" align="center" valign="top"> </td> <td width="601" align="left" valign="top"><table width="100%" height="24" border="0" cellpadding="0" cellspacing="0"> </table> <table width="100%" height="97%" border="0" cellpadding="0" class="maintable"> <tr>  <td height="25"><h1>Developments: <i>To the click</i> and user tracking</h1></td>  </tr> <tr> <td valign="top"> <h2>Upgrades </h2> <p>Opentracker.net's most recent upgrade presents renewed focus on visitor clickstream analysis. Based on extensive customer feedback, the recent release allows you to monitor clickstreams in real-time, as visitors surf your site. Opentracker.net has developed an intuitive way of presenting this information. The data is presented in a graphic interface through which you can explore both where your traffic is coming from, and what your visitors are doing. The tables are interactive, allowing you to explore individual click paths. </p> <ul> <li>Enhanced Clickstream Analysis</li> <li> Search term / keyword data, by visitor</li> <li> Top search engine & top referrer data</li> <li> Extensive visitor profiles</li> <li> Graphic representation of bounce rate</li> <li> IP exclusion</li> <li> Referrer click through rates</li> </ul> <p>The information is presented in a way that allows you to know exactly, <i>to the click</i>, what is happening on your site. The point of presenting this information is to help you make content-related decisions.</p> <p>The goal is to tell webmasters exactly what is happening on their site(s).</p> <h2>Understand your visitors: Enhanced Clickstream Analysis</h2> <p>Enhanced Clickstream Analysis allows you to understand your visitors by examining the paths they follow through your site. This technology enables you to monitor clickstreams of individual visitors. Along with these individual clickstreams, you are presented with a unique Visitor's Profile for every visitor.</p> <h2>See your visitors: Visitor Profiles </h2> <p>The profile will tell you how a person arrived at your site, and presents you with the following information: </p> <table width="100%" border="0" cellpadding="3" cellspacing="0"> <tr> <td width="50%" valign="top"> <ul> <li>country, city and region </li> <li> IP address</li> <li> browser</li> <li> operating system</li> <li> screen resolution</li> <li> time spent on site</li> <li> number of pages viewed</li> </ul> </td> <td width="50%" valign="top"> <ul> <li>time spent on each page</li> <li> total duration of all visits</li> <li> first-time or returning visitor</li> <li> search terms / keyword entered</li> <li> search engine used</li> <li> exit link</li> </ul> </td> </tr> </table> <h2>Keyword analysis </h2> <p>Enhanced Clickstream Analysis tells you the keywords / search term(s) used to find your site. It will show you the results that your visitors pulled up before they arrived at your site. With this technology you will gain valuable insight into your visitors' surfing habits. </p> <h2>Solutions: Content-related decisions</h2> <p>Understand exactly what your visitors are looking for by studying their keywords. With this information you can adjust your content to meet their needs, whether you are providing goods, services, or quality information.</p> <ul> <li>Our Vision: Measuring "Human" events as Website Performance Indicators </li> <li>focus on visitors and not pages, as indicators of website performance</li> <li> measurment of "human" events, as opposed to hits and dialogues on servers</li> <li> using stats: provide advice to turn numbers into strategies</li> <li> provide the tools for webmasters to decide when and how to update content</li> </ul> <table width="100%" border="0"> <tr> <td><h3 align="center">Take the tour or sign up for a FREE four week trial.</h3> <table width="80%" height="54" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="50%" align="center" class="text"><a href="/web/20070819032825/http://www.opentracker.net/en/demo/demo1.jsp"><img src="/web/20070819032825im_/http://www.opentracker.net/images/en/nav-buttons/taketour2.gif" width="150" height="26" border="0"></a></td> <td width="50%" align="center" class="text"><a href="/web/20070819032825/http://www.opentracker.net/en/start/create_account_step1.jsp"><img src="/web/20070819032825im_/http://www.opentracker.net/images/en/nav-buttons/freetrial2.gif" width="150" height="26" border="0"></a></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <table width="100%" border="0" cellpadding="0" cellspacing="0" 770"> <tr> <td height="20" align="center" valign="bottom" class="text"><font size="1"> <a href="https://web.archive.org/web/20070819032825/http://www.opentracker.net/">home</a> | <a href="/web/20070819032825/http://www.opentracker.net/en/other/sitemap.jsp">sitemap</a> | <a href="/web/20070819032825/http://www.opentracker.net/en/demo/demo1.jsp">demo</a> | <a href="/web/20070819032825/http://www.opentracker.net/en/pricing/pricing.jsp">pricing</a> | <a href="/web/20070819032825/http://www.opentracker.net/en/features/features.jsp"> features</a> | <a href="/web/20070819032825/http://www.opentracker.net/en/support/support.jsp">support</a> | <a href="/web/20070819032825/http://www.opentracker.net/en/company/about_us.jsp">company</a> | <a href="/web/20070819032825/http://www.opentracker.net/en/support/privacy_policy.jsp">privacy policy</a> | copyright 2006</font></td> </tr> </table> <script defer src="https://web.archive.org/web/20070819032825js_/http://server1.opentracker.net/?site=www.opentracker.net&cg=Front"></script> </td> </tr> <tr align="right"> </tr> </table> <br> </body> </html>

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Developments: clickstream, click through and keyword analysis