PMA is your ticket to a wealth of knowledge

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class="nav-item">Live & in-person</span> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core" target="_blank"> <span class="nav-item">B2C Product Marketing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <span class="nav-item">Customer Marketing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <span class="nav-item">Product-Led Growth Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <span class="nav-item">View all Core</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Certified: Advanced</span> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <span class="nav-item">Product Marketing Certified: Advanced</span> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <span class="nav-item">Messaging Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <span class="nav-item">Narrative Design Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <span class="nav-item">Positioning Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <span class="nav-item">Pricing Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <span class="nav-item">Go-to-Market Certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <span class="nav-item">All Product Marketing masters</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Certified: Leadership</span> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <span class="nav-item">Product Marketing Certified: Leadership</span> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <span class="nav-item">Product Marketing Leadership Accelerator</span> <p>Live virtual</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <span class="nav-item">All product marketing courses</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Product Marketing Training</span> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <span class="nav-item">Team training</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <span class="nav-item">Scholar Program</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <span class="nav-item">Certification Journey</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <span class="nav-item">Why PMMs ❤️ PMMC</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Virtual events & meetups</span> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.revenuemarketingalliance.com/location/content/" target="_blank"> <span class="nav-item">Content Marketing Summit | February 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.revenuemarketingalliance.com/" target="_blank"> <span class="nav-item">Brand Marketing Summit | February 27</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/technicalpmm/" target="_blank"> <span class="nav-item">Technical Product Marketing Summit | March 5</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <span class="nav-item">PMM Talks</span> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <span class="nav-item">PMM Meetups</span> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <span class="nav-item">PMM Now</span> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">In-person summits</span> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <span class="nav-item">PMM Summit | New York | March 13 & 14</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <span class="nav-item">PMM Summit | Paris | March 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/denver/" target="_blank"> <span class="nav-item">PMM Summit | Denver | April 1 & 2</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/leaders" target="_blank"> <span class="nav-item">PMM Leaders Summit | Silicon Valley | April 29</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/dubai/" target="_blank"> <span class="nav-item">PMM Summit | Dubai | May 7</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.revenuemarketingalliance.com/location/brand/" target="_blank"> <span class="nav-item">Brand Marketing Summit | Los Angeles | May 8</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.revenuemarketingalliance.com/location/contentmarketing/" target="_blank"> <span class="nav-item">Content Marketing Summit | Los Angeles | May 8</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/amsterdam" target="_blank"> <span class="nav-item">PMM Summit | Amsterdam | May 15 & 16</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/atlanta/" target="_blank"> <span class="nav-item">PMM Summit | Atlanta | June 4 & 5</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/seattle" target="_blank"> <span class="nav-item">PMM Summit | Seattle | June 17 & 18</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/londonjune" target="_blank"> <span class="nav-item">PMM Summit | London | June 25 & 26</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <span class="nav-item">Summit calendar 2025</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Quick links & OnDemand</span> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <span class="nav-item">Catch up OnDemand</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <span class="nav-item">Apply to speak</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/events/"> <span class="nav-item">All events</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <span class="nav-item">All courses</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">The basics</span> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <span class="nav-item">Mission</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <span class="nav-item">Contact</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <span class="nav-item">Partner with us</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <span class="nav-item">Press resources</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <span class="nav-item">Case studies</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <span class="nav-item">Help centre</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Our people</span> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <span class="nav-item">PMA team</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <span class="nav-item">Experts in Residence</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <span class="nav-item">PMA Founding Members</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <span class="nav-item">Careers</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Get involved</span> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <span class="nav-item">Get the media guide</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <span class="nav-item">Community partnerships</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <span class="nav-item">PMA Pulse</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <span class="nav-item">Create & contribute</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Quick links</span> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <span class="nav-item">Slack community</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <span class="nav-item">PMA Consult</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <span class="nav-item">Get certified</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <span class="nav-item">Membership</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <span class="nav-item">Product marketing framework</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <span class="nav-item">Articles</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <span class="nav-item">All reports</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Network</span> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <span class="nav-item">Slack Community</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <span class="nav-item">Meet the ambassadors</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <span class="nav-item">Meetups</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <span class="nav-item">PMA LinkedIn</span> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <span class="nav-title">Learn</span> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <span class="nav-item">Become an ambassador</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2024-your-finalists/"> <span class="nav-item">Product Marketing Awards 2024 | Finalists</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <span class="nav-item">Product Marketing Awards 2023 | Winners</span> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <span class="nav-item">PMA Customer Advisory Board</span> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> 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She's always open to new ideas, so feel free to get in touch!" class="post-author tooltip-trigger-author"> <div data-tooltip="As a Senior Copywriter here at Product Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!" style="background-image: url(https://www.productmarketingalliance.com/content/images/2023/08/Stevie-Langford-PMA.png)" class="author-image tooltip-trigger"> </div> <div class="author-details"> <span data-tooltip="As a Senior Copywriter here at Product Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!" class="author-name tooltip-trigger">Stevie Langford</span> </div> </div> </a> </div> <div class="date-time-read"> <span class="post-datetime">November 16, 2023</span> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/asterisk-sm.svg" /> <span> 5 min read </span> </div> </div> <a href="#" id="getCopyBtn" class="hidden"> Get a copy</a> <div class="post-content-container"> <div class="left-sidebar"> <div class="sticky-container"> <a target="_blank" href="https://www.linkedin.com/school/product-marketing-alliance/" class="follow-us-on-linkedin"> <img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Janrey-test/linkedin-white.svg"/>Follow us on LinkedIn</a> <span class="left-sidebar-overview"> Contents </span> <aside class="toc-container"> <div class="toc"></div> </aside> </div> </div> <div class="post-content"> <p><a href="https://www.linkedin.com/in/kannan-gop/" rel="noreferrer">Kannan Gophal</a> – Crossover vetted as a top 1% marketer – is a Product Marketing Consultant with a decade of experience. </p><p>Specializing in product marketing, <a href="https://www.productmarketingalliance.com/your-guide-to-go-to-market-strategies/" rel="noreferrer">go-to-market strategy</a>, and <a href="https://www.productmarketingalliance.com/understand-your-customer-with-consumer-psychology-certified/" rel="noreferrer">customer psychology</a>, Kannan also excels in CX (customer experience), Martech, and Performance Marketing. </p><p></p><h2 id="how-did-you-find-out-about-the-pma-membership">How did you find out about the PMA membership?</h2><p>I discovered PMA through <a href="https://www.linkedin.com/school/product-marketing-alliance/" rel="noreferrer">LinkedIn</a>, and it instantly felt like the right place for me. LinkedIn led me to this great journey! </p><p>Everything about it aligned perfectly with my drive for continuous learning and surrounding myself with people who embrace excellence. I'm an active PMA member now, benefiting from its rich resources and <a href="https://www.productmarketingalliance.com/join-slack/" rel="noreferrer">engaging community</a>. </p><p></p><h2 id="what-was-your-motivation-for-joining-this-membership">What was your motivation for joining this membership?</h2><p>I joined the PMA membership because I'm driven by the power of a positive mindset. </p><p>I believe that surrounding myself with like-minded individuals will not only boost my personal and professional growth but also allow me to contribute to a community that can change lives. </p><p>PMA represented an opportunity to embrace excellence with others on the same mission, and that inspired me greatly. That’s what it’s all about – embracing excellence –and I'm excited to be part of it.</p><p></p><h2 id="what-have-you-enjoyed-most-since-joining">What have you enjoyed most since joining?</h2><p>What I've enjoyed most since joining is connecting with like-minded individuals, discovering industry-related insights, and the thrill of challenges that lead to valuable credits for <a href="https://certified.productmarketingalliance.com/" rel="noreferrer">certifications</a> and memberships. </p><p>Making <a href="https://www.productmarketingalliance.com/pma-meetup/" rel="noreferrer">authentic connections</a> with other professionals who share my passion for continuous learning has been tremendously rewarding. It's been an enriching journey!</p><p></p><h2 id="what-type-of-presentations-have-you-found-the-most-insightful-and-useful">What type of presentations have you found the most insightful and useful?</h2><p>I've found product marketing presentations, especially those derived from PMA, to be incredibly insightful and useful. Their reports provide in-depth industry insights, their PMA Surveys offer real-world data, and their <a href="https://www.productmarketingalliance.com/product-marketing-ebooks/" rel="noreferrer">PMA eBooks</a> are a treasure trove of knowledge. </p><p>These resources have been instrumental in shaping my understanding of the dynamic world of product marketing and guiding my strategies.</p><p></p><h2 id="what-type-of-resources-have-you-found-the-most-helpful">What type of resources have you found the most helpful?</h2><p>As an active member of Product Marketing Alliance, I've found their resources to be a goldmine for honing my product marketing skills. While all their offerings are valuable, I've discovered that PMA webinars truly stand out. </p><p>These live sessions are like a direct pipeline to industry experts, providing real-time insights and the opportunity to ask burning questions. They offer a dynamic and interactive learning experience that's hard to beat. </p><p>That said, PMA <a href="https://www.productmarketingalliance.com/articles/" rel="noreferrer">articles</a>, <a href="https://www.productmarketingalliance.com/tag/guides/" rel="noreferrer">guides</a>, and <a href="https://www.productmarketingalliance.com/tag/podcasts/" rel="noreferrer">podcasts</a> have also played an instrumental role in expanding my knowledge base and keeping me up-to-date with the latest trends and best practices. </p><p>PMA is a treasure trove for product marketers, and it's the combination of all these resources that has been my secret weapon for success in this field.</p><p></p><h2 id="how-have-you-utilized-these-resources-in-your-work">How have you utilized these resources in your work?</h2><p>I've harnessed Product Marketing Alliance's resources to supercharge my work. <a href="https://www.productmarketingalliance.com/tag/webinars/" rel="noreferrer">PMA webinars</a> have fine-tuned my strategies. PMA articles and guides are my go-to references, and PMA podcasts have inspired new ideas. </p><p>This rich pool of knowledge has not only elevated my work but also benefited my team's success. I regularly tap into the insights I've gained from PMA's resources to optimize every aspect of my <a href="https://www.productmarketingalliance.com/what-is-product-marketing/" rel="noreferrer">product marketing</a> work.</p><p></p><h2 id="has-this-membership-helped-you-to-network-if-so-how-and-have-you-built-any-new-connections">Has this membership helped you to network? If so, how, and have you built any new connections?</h2><p>Indeed, my PMA membership has turbocharged my networking efforts. I've connected with product marketing pros worldwide through PMA's webinars and social platforms. </p><p>These connections have opened doors to potential collaborations and invaluable shared learnings – PMA has enabled me to expand my network exponentially.</p><p></p><h2 id="how-has-this-membership-impacted-your-professional-growth">How has this membership impacted your professional growth?</h2><p>My membership with PMA has been a pivotal catalyst for my professional growth. PMA's resources, insights, and networking opportunities have honed my product marketing skills and expanded my knowledge base. </p><p>The knowledge and connections gained through PMA have enabled me to take on more challenging projects, make more informed decisions, and ultimately excel in my role as a product marketer. It has been a transformative force in propelling my career to new heights.</p><p></p><h2 id="has-there-been-a-specific-instance-where-this-membership-has-helped-you-overcome-a-professional-challenge">Has there been a specific instance where this membership has helped you overcome a professional challenge?</h2><p>Absolutely, my PMA membership came to the rescue during a complex <a href="https://www.productmarketingalliance.com/how-to-create-a-winning-go-to-market-strategy-that-everyone-will-embrace/" rel="noreferrer">go-to-market</a> strategy challenge. </p><p>I leaned on insights and guidance from PMA members, who helped me identify the right approach. I was able to navigate the challenge successfully, leading to a <a href="https://www.productmarketingalliance.com/a-visual-guide-to-product-launches/" rel="noreferrer">triumphant product launch</a>.</p><p></p><h2 id="how-do-you-see-the-value-of-this-membership-in-comparison-to-other-professional-memberships-youre-part-of">How do you see the value of this membership in comparison to other professional memberships you're part of?</h2><p>Compared to my other professional memberships, Product Marketing Alliance shines as a standout resource. </p><p>Its specialized focus on product marketing, rich resources, and global network of experts make it unparalleled in its impact on my career. PMA gives me great access to information and connections and is my go-to for all things product marketing.</p><p></p><h2 id="what-would-you-say-to-fellow-product-marketing-professionals-considering-joining-a-pma-membership">What would you say to fellow product marketing professionals considering joining a PMA membership?</h2><p>For fellow product marketing professionals considering PMA membership, I'd say, "Don't wait, join today!" </p><p>PMA is your ticket to a wealth of knowledge, a powerful network, and the tools to excel in product marketing. It's a career game-changer.</p><p></p><h2 id="any-final-thoughts-or-comments-you%E2%80%99d-like-to-share-about-your-experience-with-this-membership">Any final thoughts or comments you’d like to share about your experience with this membership?</h2><p>In conclusion, my journey with Product Marketing Alliance has been transformative. </p><p>PMA is not just a membership; it's a catalyst for growth and a constant source of inspiration and knowledge. It has exceeded my expectations and continues to shape my career positively.</p><p></p><h2 id="are-you-ready-to-join-kannan-and-become-a-pma-member">Are you ready to join Kannan and become a PMA member?</h2><p>Here at PMA, we have a number of memberships available – no matter your circumstances. From our free <a href="https://www.productmarketingalliance.com/signup/"><u>Insider membership to Pro, Pro+, and Exec+</u></a>, you can gain exclusive access to help you excel in your career and be the PMM master you were born to be! </p><p><strong>Here’s a sneak peek… our free Insider membership will provide you with: </strong></p><p> 💌 Monthly newsletter</p><p>🌏 Slack community network</p><p>🤝 Meetups & festivals </p><p>🔖 6 Templates & frameworks</p><p>📚 Ungated access to all reports</p><p>💸 Salary calculator</p><p>🤓 65+ hours’ of presentations</p><p>🎓 PMA Academy</p><p>💡Quarterly bonus content</p><p>And more!</p><p>With our <a href="https://www.productmarketingalliance.com/signup/" rel="noreferrer">Pro</a>, <a href="https://www.productmarketingalliance.com/pro-plus-membership/" rel="noreferrer">Pro+</a>, and <a href="https://www.productmarketingalliance.com/exec-plus-membership/" rel="noreferrer">Exec+</a> memberships, you will have access to everything provided in our free plan, as well as access to the likes of <strong>90+</strong> frameworks & templates, PMM mentorship program, <strong>40% </strong>discount on summits, <strong>10% </strong>discount on certifications, <strong>20+</strong> Masters certifications, PMM director dinners, PMA annual retreat, and much, much more.</p><p>If you’re interested in becoming a member and want to ask your boss to fund you – but aren’t quite sure how to go about it – take a look at our <a href="https://www.productmarketingalliance.com/convince-the-boss-pma-memberships/"><u>“convince the boss” email templates</u></a>. </p><p>Don’t be shy, get involved and elevate your product marketing to new, greater heights!</p><div class="kg-card kg-button-card kg-align-center"><a href="https://www.productmarketingalliance.com/signup/" class="kg-btn kg-btn-accent">Become a member</a></div><p></p>  <div id="bottomAdsContainer">  <div id='div-gpt-ad-1708431292086-0' style='min-width: 580px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431292086-0'); }); </script> </div>  <div id='div-gpt-ad-1708431360026-0' style='min-width: 240px; min-height: 400px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1708431360026-0'); }); </script> </div> </div> <script defer src="https://cdn.jsdelivr.net/ghost/comments-ui@~1.0/umd/comments-ui.min.js" data-locale="en" data-ghost-comments="https://www.productmarketingalliance.com/" data-api="https://product-marketing-alliance.ghost.io/ghost/api/content/" data-admin="https://product-marketing-alliance.ghost.io/ghost/" data-key="037ff1b85788b54823bfa76dff" data-title="" data-count="false" data-post-id="65562d6ff1731800012e8ef7" data-color-scheme="light" data-avatar-saturation="80" data-accent-color="#fe5d4c" data-comments-enabled="all" data-publication="Product Marketing Alliance" crossorigin="anonymous"></script> </div> <div class="right-sidebar"> <div class="sticky-container"> <div class="subscribe-container"> <img class="insider-logo" src="/assets/img/insider-subscribe-now-free.svg"/> <img class="success-insider-logo" src="/assets/img/Star.svg"/> <p class="title">Product marketing insider</p> <p class="success-title">Thank you for subscribing</p> <p class="description">Level up your product marketing career & network with product marketing experts.</p> <p class="success-description">An email has been successfully sent to confirm your subscription.</p> <form data-members-form="subscribe"> <input data-members-label type="hidden" value="Early Adopters" /> <input placeholder="Your email address" data-members-email type="email" required="true"/> <button type="submit">Subscribe</button> <p class="error-message">Ops! 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