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class="GridSystem__GridRow-sc-613a840-1 ArticlePage__ArticleRow-sc-b0892cbb-2 dhLVfJ hcdkDH"><main class="ArticlePage__ArticlePageMainColumn-sc-b0892cbb-0 oXvuW"><div class="GridSystem__GridCell-sc-613a840-0 ArticlePage__ArticleGridCell-sc-b0892cbb-1 coJZTU cerOxz"><div class="ArticleWrapper__Wrapper-sc-5e8d6cad-0 iHPMAU"><article class="yle__article arkki-theme-default" data-vrsproduct="uutiset"><header class="yle__article__header"><div class="sc-dXSnza kgkZEy"><a href="https://yle.fi/t/18-204465/fi" aria-label="Lisää artikkeleita aiheesta Musiikki" class="ydscr__sc-w5hh4y-0 ftZGBr">Musiikki</a></div><h1 class="sc-gpHbIA gpXski yle__article__heading yle__article__heading--1">Analyysi: Poikkeuksellinen albumibuumi iski Suomeen, ja siihen on selkeä syy</h1><p class="sc-cYoYeT sc-ktvNQe bGefQh evEOoO yle__article__paragraph">Pitkään hyljeksitty albumi on keksitty nostaa osaksi markkinointia, kirjoittaa musiikkitoimittaja Ville Vedenpää.</p><figure class="sc-fCSSOr hPmDie yle__article__figure"><script type="application/ld+json">{"@id":"74-20125374","@context":"https://schema.org","image":{"@type":"ImageObject","description":"Syksyn aikana albumeitaan ovat julkaisseet muun muassa Mirella (vas), Sexmane ja Etta.","copyrightHolder":"Universal Music / Patrik Sundberg, Miikka Varila / Yle, Antti Haanpää / Yle","url":"https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-1383420673eee95b9020","keywords":"Mirella,Sexmane ,Etta,laulajat,viihdetaiteilijat,Pop-yhtyeet ja artistit 2000-luku"}}</script><div class="sc-kHpCdB sc-jIiDBi lguLeb knnwEr"><div class="sc-eOrxMY ebTTUj"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1919,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1732177687/39-1383420673eee95b9020 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1919,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732177687/39-1383420673eee95b9020 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1919,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1732177687/39-1383420673eee95b9020 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1919,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732177687/39-1383420673eee95b9020 1x"/><img alt="Mirella, Sexmane ja Etta koostekuvassa." src="https://images.cdn.yle.fi/image/upload/c_crop,h_1080,w_1919,x_0,y_0/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1732177687/39-1383420673eee95b9020" class="sc-cSaEAk cdhOGu"/></picture></div><div class="sc-gtlvkJ bGnPXs"><button aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-2 hkXxLi gbhPJu"><span class="ydscr__sc-17sr1bx-7 evfPYu yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-dXYVqG bwfZDm"><span>Syksyn aikana albumeitaan ovat julkaisseet muun muassa Mirella (vas), Sexmane ja Etta.</span><span> Kuva: Universal Music / Patrik Sundberg, Miikka Varila / Yle, Antti Haanpää / Yle</span></figcaption></figure><div class="sc-cYPfHM jgALuw"><figure class="sc-fVjQnN ciuSEU"><div class="sc-jHswkR cEPfYZ"><picture><source data-testid="source-for-S" srcSet="https://images.cdn.yle.fi/image/upload/c_crop,h_2000,w_2000,x_417,y_0/ar_1.0,c_fill,g_faces,h_74,w_74/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1620388904/39-80377660952bfe8da79 2x,https://images.cdn.yle.fi/image/upload/c_crop,h_2000,w_2000,x_417,y_0/ar_1.0,c_fill,g_faces,h_74,w_74/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1620388904/39-80377660952bfe8da79 1x"/><img alt="Ville Vedenpää" src="https://images.cdn.yle.fi/image/upload/c_crop,h_1688,w_3000,x_0,y_127/ar_1.7777777777777777,c_fill,g_faces,h_41,w_74/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1620388904/39-80377660952bfe8da79" class="sc-cSaEAk cdhOGu"/></picture></div></figure><div aria-label="Tekijä" class="sc-ePoqRS cvJbed"><span class="sc-jdabBK sc-gbGwTR qEMZr hcAxoc">Ville Vedenpää</span><span class="sc-dflMnQ sc-hLJbxT gjUxpj clkgEH">musiikkitoimittaja</span></div></div><div class="sc-cDFfKL jwwKjk"><div class="sc-ekxNja inTzSl yle__article__date"><time class="sc-NfUAF jgnMoN yle__article__date--published" dateTime="2024-11-21T11:50:06+02:00">21.11.2024 11:50</time></div></div><div class="sc-hSfIdX hGeeee"><button data-testid="default-article-audio-placeholder" class="sc-bCCZMN eOTutY"><span aria-disabled="false" class="ydscr__sc-17sr1bx-0 ydscr__sc-17sr1bx-1 exIoZf huiFxY"><span class="ydscr__sc-17sr1bx-4 ydscr__sc-17sr1bx-6 fVOhsW kTNNhq yds-button__icon"><svg width="24" height="24" fill="none" viewBox="0 0 24 24" aria-hidden="true"><path fill="currentColor" fill-rule="evenodd" d="M5.52 2.122a1 1 0 0 1 1.02.037l14 9a1 1 0 0 1 0 1.682l-14 9A1 1 0 0 1 5 21V3a1 1 0 0 1 .52-.878" clip-rule="evenodd"></path></svg></span></span><span class="sc-ggPeai giPXFU">Kuuntele juttu 3:59</span></button><div aria-hidden="true" class="sc-ewMzwg kjJNLO"><div data-testid="default-article-audio-player"></div></div><div class="sc-hTUqik cKHSTc"></div></div></header><section class="yle__article__content"><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Suomessa on julkaistu syksyn aikana harvinaisen paljon albumeja. Niitä ovat julkaisseet etenkin nuoremmat popparit ja räppärit kuten <strong class="sc-fWxfiP iXNDvf yle__article__strong">Mirella</strong>, <strong class="sc-fWxfiP iXNDvf yle__article__strong">Sexmane</strong>, <a class="sc-kdZDfM eMYFYw yle__article__link" href="https://yle.fi/a/74-20115101" role="link"><strong class="sc-fWxfiP iXNDvf yle__article__strong">Turisti</strong></a>, <a class="sc-kdZDfM eMYFYw yle__article__link" href="https://yle.fi/a/74-20118592" role="link"><strong class="sc-fWxfiP iXNDvf yle__article__strong">Etta</strong></a>, <a class="sc-kdZDfM eMYFYw yle__article__link" href="https://yle.fi/a/74-20123305" role="link"><strong class="sc-fWxfiP iXNDvf yle__article__strong">Sara Siipola</strong></a>, <a class="sc-kdZDfM eMYFYw yle__article__link" href="https://yle.fi/a/74-20119364" role="link"><strong class="sc-fWxfiP iXNDvf yle__article__strong">Hassan Maikal</strong></a> ja <strong class="sc-fWxfiP iXNDvf yle__article__strong">Averagekidluke</strong>.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Vielä hetki sitten artistit julkaisivat vain yksittäisiä kappaleita nopealla tahdilla. Kiihkeässä julkaisutahdissa perinteisen albumin julkaiseminen kuulosti menneiden aikojen jäänteeltä. Päähän iskostui ajatus, että eihän kenelläkään ole enää aikaa syventyä monta kappaletta sisältävään albumikokonaisuuteen.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Tässä valossa syksyn yhtäkkinen albumibuumi tuntuu siis erikoiselta.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Tarkemmin ajateltuna syy on yksinkertainen: albumijulkaisulla artisti saa lisää näkyvyyttä.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Albumista on helpompi kertoa mediassa kuin yksittäisestä kappaleesta. Se on iso kokonaisuus ja siinä on usein harkittu teema.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Tämän syksyn trendinä albumeilla on ollut terapia ja henkilökohtaiset vaikeat asiat. Esimerkiksi Etta ja Hassan Maikal ovat tehneet kappaleet isäsuhteestaan ja Sara Siipola on tuonut esiin naisiin kohdistuvan väkivallan.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Ennen albumin julkaisua on tärkeää saada etukäteispöhinää.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Se on jo normi, että levyn mainos on isosti esillä Helsingin näkyvimmällä mainospaikalla kauppakeskus Forumin seinässä. Kukapa artisti ei postaisi itsestään kuvaa someen poseeraamassa jättimäisen kuvan edessä?</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Tämän vuoden uutuutena ovat olleet albumeihin liittyvät ennakkotapahtumat. Esimerkiksi <strong class="sc-fWxfiP iXNDvf yle__article__strong">Maija Vilkkumaa</strong> ja <strong class="sc-fWxfiP iXNDvf yle__article__strong">Sanni</strong> järjestivät pienimuotoisemmat kuuntelutilaisuudet faneilleen.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Astetta isommaksi pisti Mirella, jonka levyn julkistusta juhlistettiin isosti Forumissa. Myös <strong class="sc-fWxfiP iXNDvf yle__article__strong">Käärijä</strong> järjesti fanien tapaamisen ja sinne saapui väkeä ulkomaita myöten.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Kymmenien ja jopa satojen fanien ottamat kuvat leviävät somessa ja markkinoivat tehokkaasti uutta levyä.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Kysyin albumibuumin syytä Suomen menestyneimpiin tuottajiin kuuluvalta <strong class="sc-fWxfiP iXNDvf yle__article__strong">Jukka Immoselta</strong>. Hän vetää myös Warner Musicin A&R-tiimiä, joka vastaa uusien artistien kiinnittämisestä ja kehityksestä.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Immonen on samoilla linjoilla: yksittäisiin sinkkujulkaisuihin nähden albumin markkinoinnin ympärille on mahdollisuus rakentaa isompi kokonaisuus ja tarina.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Hänen mukaansa albumeilla on myös vaikutusta suoratoistopalvelujen kuuntelukertoihin, mikäli artistin ympärillä ”kiuas on kuuma ja momentum päällä”.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Jos useampi albumin kappaleista valloittaa Suomen Spotifyn soitetuimpien listan heti julkaisun jälkeen, siitä saa lisää uutista ja rummutusta aikaan.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Hypetys saa jatkoa vielä levynjulkkarikeikalla sekä usein toteutuvalla kiertueella.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Albumibuumia selittää myös se, että pitkäsoiton kasaaminen on suhteellisen vaivatonta. Kun pitkin vuotta on julkaistu jo muutama hyvin soittoa saanut sinkku, albumin pituuteen riittää täytteeksi muutama lisäkappale.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Levy-yhtiöt yrittävät ottaa tästäkin kaiken ilon irti. Albumin ilmoitetaan myyneen ennakkoon platinaa, kun mukaan lasketaan hittikappaleiden kuuntelukerrat suoratoistopalveluissa. Tästä saavutuksesta artisteille jaetaan seremoniallisesti isot jalometalliset taulut.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Kultalevyt ovat kivoja koristeita levy-yhtiöiden tai artistien työhuoneiden seinillä, mutta yleisölle niillä ei ole merkitystä entisaikojen tapaan.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph">Immosen mukaan albumi on myös hyvä tapa ”klousata” julkaisuvuosi, jos alla on monta sinkkua. Sen jälkeen voikin jäädä odottamaan Emma-palkintoehdokkuuksia. Albumilla niitä voi tulla yksi enemmän.</p><p class="sc-cYoYeT sc-fDVLrx bGefQh cKJnCE yle__article__paragraph"><strong class="sc-fWxfiP iXNDvf yle__article__strong">Uuden albumin julkaissut Sexmane vieraili Puoli seitsemän -ohjelmassa:</strong></p><figure class="sc-fCSSOr iRklJF yle__article__figure"><script type="application/ld+json">{"@id":"74-20125374","@context":"https://schema.org","video":{"@type":"VideoObject","description":"Sexmane vieraili Puoli seitsemän -ohjelmassa.","name":"Max Sene (Sexmane)","thumbnailUrl":"https://images.cdn.yle.fi/image/upload/c_fill,g_faces,w_1200/q_auto:eco/f_auto/fl_lossy/13-1-66455508-1732036635984","uploadDate":"2024-11-20T18:30:00+02:00","embedUrl":"https://player-v2.yle.fi/test.html#1-66455508"}}</script><div class="sc-kHpCdB sc-jIiDBi lguLeb krHFfh"><div><div data-testid="video-player" class="sc-haUlXw hfaCnz"></div></div></div><figcaption class="sc-dXYVqG bwfZDm"><span>Sexmane vieraili Puoli seitsemän -ohjelmassa.</span></figcaption></figure></section><footer class="yle__article__footer"><div class="sc-kQpaOl sInQL"></div><h2 class="sc-cmtsID ZHqiY">Aiheesta enemmän: Paketissa 4 linkkiä</h2><h2 class="sc-flQbIK kfdUfo yle__article__heading yle__article__heading--3" aria-hidden="true">Aiheesta enemmän</h2><div class="yle__article__links" role="list" aria-label="Aiheesta enemmän"><div role="listitem" class="sc-heWoWI cSoSYD"><div class="sc-dXBkjp hQnaWK"><div class="sc-Njkoi hXpCel"><div class="sc-iQmTax cUFFZL"><div class="sc-kRANkS iIgcbc"><a href="https://yle.fi/t/18-204465/fi" aria-label="Lisää artikkeleita aiheesta Musiikki" class="ydscr__sc-w5hh4y-0 ftZGBr">Musiikki</a></div><h3 class="sc-fTSiuw fzPWGL"><a href="https://yle.fi/a/74-20123305" class="sc-cyzOrX ggqjVr">Sara Siipola teki biisin naisiin kohdistuvasta väkivallasta: ”Suomi on vaarallinen paikka naisille asua”</a></h3><time class="sc-iJQmut kZgkoB">2024</time></div></div><div class="sc-iVjOZL lnhOsQ"><div 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Poikkeuksellinen albumibuumi iski Suomeen, ja siihen on selkeä syy","type":"heading"},{"aspect":1.7777777777777777,"alt":"Mirella, Sexmane ja Etta koostekuvassa.","caption":"Syksyn aikana albumeitaan ovat julkaisseet muun muassa Mirella (vas), Sexmane ja Etta.","source":"Universal Music \u002F Patrik Sundberg, Miikka Varila \u002F Yle, Antti Haanpää \u002F Yle","id":"39-1383420673eee95b9020","type":"image","alts":[{"language":"fin","value":"Mirella, Sexmane ja Etta koostekuvassa."}],"blurhash":"LPIO614:_NW._3?btlof%~xY-=oL","tags":[{"label":[{"language":"eng","value":"Mirella"},{"language":"fin","value":"Mirella"},{"language":"swe","value":"Mirella"}],"extId":"18-357732"},{"label":[{"language":"eng","value":"Max Sene"},{"language":"fin","value":"Sexmane "},{"language":"swe","value":"Sexmane 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Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":0,"width":1919,"height":1080}},{"name":"2:3","aspect":0.67,"coordinates":{"x":0,"y":0,"width":720,"height":1080}},{"name":"1:1","aspect":1,"coordinates":{"x":738,"y":0,"width":1080,"height":1080}}],"height":1080,"licence":{"id":"4","name":[{"language":"eng","value":"Other external source"},{"language":"fin","value":"Muu ulkoinen lähde"},{"language":"swe","value":"Annan extern källa"}],"properties":[]},"created":"2024-11-21T10:25:57+02:00","modified":"2024-11-21T10:28:10+02:00","version":"1732177687","width":1920,"recommendedFormat":"jpg"},{"text":"Pitkään hyljeksitty albumi on keksitty nostaa osaksi markkinointia, kirjoittaa musiikkitoimittaja Ville Vedenpää.","type":"text"},{"text":"Suomessa on julkaistu syksyn aikana harvinaisen paljon albumeja. Niitä ovat julkaisseet etenkin nuoremmat popparit ja räppärit kuten **Mirella**, **Sexmane**, [**Turisti**](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20115101), [**Etta**](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20118592), [**Sara Siipola**](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20123305), [**Hassan Maikal**](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20119364) ja **Averagekidluke**.","type":"text"},{"text":"Vielä hetki sitten artistit julkaisivat vain yksittäisiä kappaleita nopealla tahdilla. Kiihkeässä julkaisutahdissa perinteisen albumin julkaiseminen kuulosti menneiden aikojen jäänteeltä. Päähän iskostui ajatus, että eihän kenelläkään ole enää aikaa syventyä monta kappaletta sisältävään albumikokonaisuuteen.","type":"text"},{"text":"Tässä valossa syksyn yhtäkkinen albumibuumi tuntuu siis erikoiselta.","type":"text"},{"text":"Tarkemmin ajateltuna syy on yksinkertainen: albumijulkaisulla artisti saa lisää näkyvyyttä.","type":"text"},{"text":"Albumista on helpompi kertoa mediassa kuin yksittäisestä kappaleesta. Se on iso kokonaisuus ja siinä on usein harkittu teema.","type":"text"},{"text":"Tämän syksyn trendinä albumeilla on ollut terapia ja henkilökohtaiset vaikeat asiat. Esimerkiksi Etta ja Hassan Maikal ovat tehneet kappaleet isäsuhteestaan ja Sara Siipola on tuonut esiin naisiin kohdistuvan väkivallan.","type":"text"},{"text":"Ennen albumin julkaisua on tärkeää saada etukäteispöhinää.","type":"text"},{"text":"Se on jo normi, että levyn mainos on isosti esillä Helsingin näkyvimmällä mainospaikalla kauppakeskus Forumin seinässä. Kukapa artisti ei postaisi itsestään kuvaa someen poseeraamassa jättimäisen kuvan edessä?","type":"text"},{"description":"Sanni julkaisi videon Instagram-tilillään Forumin seinässä olevan albumimainoksen edessä.","id":"DCOrX6xI7md","type":"some-posting","url":"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDCOrX6xI7md\u002F","postingType":"instagram","htmlContent":"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDCOrX6xI7md\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\u003E\u003Cdiv style=\"padding:16px;\"\u003E \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDCOrX6xI7md\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"\u003EView this post on Instagram\u003C\u002Fdiv\u003E\u003C\u002Fdiv\u003E\u003Cdiv style=\"padding: 12.5% 0;\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"\u003E\u003Cdiv\u003E \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"\u003E\u003C\u002Fdiv\u003E\u003C\u002Fdiv\u003E\u003Cdiv style=\"margin-left: 8px;\"\u003E \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"\u003E\u003C\u002Fdiv\u003E\u003C\u002Fdiv\u003E\u003Cdiv style=\"margin-left: auto;\"\u003E \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"\u003E\u003C\u002Fdiv\u003E\u003C\u002Fdiv\u003E\u003C\u002Fdiv\u003E \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"\u003E \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"\u003E\u003C\u002Fdiv\u003E\u003C\u002Fdiv\u003E\u003C\u002Fa\u003E\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"\u003E\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDCOrX6xI7md\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"\u003EA post shared by SANNI (@sannivirallinen)\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fdiv\u003E\u003C\u002Fblockquote\u003E"},{"text":"Tämän vuoden uutuutena ovat olleet albumeihin liittyvät ennakkotapahtumat. Esimerkiksi **Maija Vilkkumaa** ja **Sanni** järjestivät pienimuotoisemmat kuuntelutilaisuudet faneilleen.","type":"text"},{"text":"Astetta isommaksi pisti Mirella, jonka levyn julkistusta juhlistettiin isosti Forumissa. Myös **Käärijä** järjesti fanien tapaamisen ja sinne saapui väkeä ulkomaita myöten.","type":"text"},{"text":"Kymmenien ja jopa satojen fanien ottamat kuvat leviävät somessa ja markkinoivat tehokkaasti uutta levyä.","type":"text"},{"text":"Kysyin albumibuumin syytä Suomen menestyneimpiin tuottajiin kuuluvalta **Jukka Immoselta**. Hän vetää myös Warner Musicin A&R-tiimiä, joka vastaa uusien artistien kiinnittämisestä ja kehityksestä.","type":"text"},{"text":"Immonen on samoilla linjoilla: yksittäisiin sinkkujulkaisuihin nähden albumin markkinoinnin ympärille on mahdollisuus rakentaa isompi kokonaisuus ja tarina.","type":"text"},{"text":"Hänen mukaansa albumeilla on myös vaikutusta suoratoistopalvelujen kuuntelukertoihin, mikäli artistin ympärillä ”kiuas on kuuma ja momentum päällä”.","type":"text"},{"text":"Jos useampi albumin kappaleista valloittaa Suomen Spotifyn soitetuimpien listan heti julkaisun jälkeen, siitä saa lisää uutista ja rummutusta aikaan.","type":"text"},{"text":"Hypetys saa jatkoa vielä levynjulkkarikeikalla sekä usein toteutuvalla kiertueella.","type":"text"},{"text":"Albumibuumia selittää myös se, että pitkäsoiton kasaaminen on suhteellisen vaivatonta. Kun pitkin vuotta on julkaistu jo muutama hyvin soittoa saanut sinkku, albumin pituuteen riittää täytteeksi muutama lisäkappale.","type":"text"},{"text":"Levy-yhtiöt yrittävät ottaa tästäkin kaiken ilon irti. Albumin ilmoitetaan myyneen ennakkoon platinaa, kun mukaan lasketaan hittikappaleiden kuuntelukerrat suoratoistopalveluissa. Tästä saavutuksesta artisteille jaetaan seremoniallisesti isot jalometalliset taulut.","type":"text"},{"text":"Kultalevyt ovat kivoja koristeita levy-yhtiöiden tai artistien työhuoneiden seinillä, mutta yleisölle niillä ei ole merkitystä entisaikojen tapaan.","type":"text"},{"text":"Immosen mukaan albumi on myös hyvä tapa ”klousata” julkaisuvuosi, jos alla on monta sinkkua. Sen jälkeen voikin jäädä odottamaan Emma-palkintoehdokkuuksia. Albumilla niitä voi tulla yksi enemmän.","type":"text"},{"text":"**Uuden albumin julkaissut Sexmane vieraili Puoli seitsemän -ohjelmassa:**","type":"text"},{"caption":"Sexmane vieraili Puoli seitsemän -ohjelmassa.","id":"1-66455508","type":"video","programResponse":{"description":{"transmission":{"swe":"Sexmane har gett ut ny musik, som vi får höra live i sändningen. Vi testar också hur väl dagens unga behärskar millennieskiftets slang. Programledare: Anniina Valtonen och Mikko Kekäläinen. #puoli7","fin":"Sexmanelta julkaistiin uutta musiikkia, ja sitä kuullaan myös livenä lähetyksessä. Testaamme myös, miten hyvin nykynuorilla on hallussa vuosituhannen vaihteen slangisanat. Juontajina Anniina Valtonen ja Mikko Kekäläinen.#Puoli7"},"main":{"swe":"Sexmane har gett ut ny musik, som vi får höra live i sändningen. Vi testar också hur väl dagens unga behärskar millennieskiftets slang. 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