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Tutorial em vídeo Como responder a perguntas difíceis - Como Planejar a Comunicação em Tempos de Mudança | LinkedIn Learning, anteriormente Lynda.com

<!DOCTYPE html> <html lang="pt"> <head> <meta name="pageKey" content="d_learning_course_video_guest"> <!----> <meta name="linkedin:pageTag" content="view_video"> <meta name="locale" content="pt_BR"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYn8a72fpwhZwq10XqIFA==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="253f85ac-8f2e-4a61-8ad6-384bd2e03500" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_video_guest;jXZ2RndqRk+CX90KiY0tYQ==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/como-responder-a-perguntas-dificeis"> <!----><!----> <!----> <!----> <!----> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <!----> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script> <!----> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Tutorial em vídeo Como responder a perguntas difíceis - Como Planejar a Comunicação em Tempos de Mudança | LinkedIn Learning, anteriormente Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Agentes de mudança efetivos demonstram empatia com aqueles que precisarão implementar uma mudança."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Tutorial em vídeo Como responder a perguntas difíceis - Como Planejar a Comunicação em Tempos de Mudança | LinkedIn Learning, anteriormente Lynda.com"> <meta name="twitter:title" content="Tutorial em vídeo Como responder a perguntas difíceis - Como Planejar a Comunicação em Tempos de Mudança | LinkedIn Learning, anteriormente Lynda.com"> <meta property="og:description" content="Agentes de mudança efetivos demonstram empatia com aqueles que precisarão implementar uma mudança."> <meta name="twitter:description" content="Agentes de mudança efetivos demonstram empatia com aqueles que precisarão implementar uma mudança."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQE-Endh72w8sw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1664503703225?e=2147483647&amp;v=beta&amp;t=iLd2G6SobcOLK0f-UAHCjMmvrpWriLNQJJnGOBv3gLg"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C4E0DAQE-Endh72w8sw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1664503703225?e=2147483647&amp;v=beta&amp;t=iLd2G6SobcOLK0f-UAHCjMmvrpWriLNQJJnGOBv3gLg"> <!----> <meta property="og:url" content="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/como-responder-a-perguntas-dificeis"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/4a174485r4f7esvb1ry9v43sc"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"VideoObject","name":"Como responder a perguntas difíceis - Como Planejar a Comunicação em Tempos de Mudança","author":{"@type":"Person","name":"Brenda Bailey-Hughes","url":"https://br.linkedin.com/learning/instructors/brenda-bailey-hughes"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQE-Endh72w8sw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1664503703225?e=2147483647&v=beta&t=iLd2G6SobcOLK0f-UAHCjMmvrpWriLNQJJnGOBv3gLg","description":"Descubra as ferramentas de que você precisa para ser um mensageiro efetivo em iniciativas de mudança. Saiba como criar estratégias de comunicação e mensagens para comunicar mudanças, responder a perguntas difíceis, superar resistências, e muito mais.","duration":"PT5M26S","datePublished":"2020-03-30","uploadDate":"2020-03-30","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/como-responder-a-perguntas-dificeis","interactionCount":16552,"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"http://schema.org/WatchAction","userInteractionCount":16552}],"transcript":"— Bem, foi um desastre. Fizemos todo esse planejamento, e eles tiveram um ataque. Queremos mudar um método de gestão de desempenho, não a Constituição. Eles me encheram de perguntas. João disse: “Não haverá mais classificações?” Alguém questionou: “Por que temos que fazer isso?” Na realidade, isso é algo que a diretoria nos pediu para fazer. Temos que ir em frente e mudar. Por que tem que ser tão difícil? — Talvez devêssemos começar pelo final da reunião, quando começaram a fazer perguntas. — São águas passadas, nem sei se posso consertar. — Entendi. Mas essas mesmas perguntas podem surgir uma e outra vez. Se repassarmos suas respostas, você pode melhorar a comunicação. Já estive em reuniões suficientes com você e sei que deve ter feito um ótimo trabalho, ouvindo sem interromper as pessoas. Mas estou pensando se, nessa situação, você deveria ter ouvido a pergunta por trás da pergunta. Qual foi a intenção oculta? Qual foi mesmo a pergunta de João? — Ele perguntou sobre as classificações. — Ok, isso faz sentido, pense um pouco. No método antigo, as classificações reconheciam ou premiavam o desempenho individual, certo? Agora, com o foco na equipe, ele pode estar preocupado de não ter tapinhas nas costas. Todos gostamos disso. — Sim, e falei sobre equipe e colaboração, e é provável que minhas respostas tenham alimentado suas preocupações, entendi. Talvez eu devesse ter dito algo assim: “Compartilhei muita informação sobre o novo método de gestão de desempenho, e vocês fizeram algumas anotações. Há alguma pergunta?” — Então, Tatiana, deixe-me entender, seremos avaliados em uma gama mais ampla de critérios, e não haverá mais classificações? — Obrigada pela pergunta, João. Haverá mais critérios, com certeza e, para ser sincera, quando ouvi pela primeira vez sobre essa mudança, me preocupei com as pessoas que têm alto desempenho, como você. Quero ter certeza de que continuemos a recompensá-lo, premiando seu esforço diretamente. Estou no caminho certo me preocupando com isso? — Sim. — Então, precisarei da ajuda de vocês. Podemos falar sobre como criar um método que recompense o alto desempenho e crie o ambiente colaborativo que os clientes nos pedem? — Então, há alguma outra coisa que teria feito diferente se pudesse? — Bem, Adriana foi bem meticulosa. Ela começou a pedir detalhes que não tenho. — Bem, Adriana é metódica, organizada e detalhista. — Entendo, mas não gosto muito da ambiguidade disso. —Compartilhe isso com ela. Vocês poderão se conectar através de um problema comum. — Então, se eu tivesse dito para Adriana algo como: “Entendo como você se sente. Não tenho todos os detalhes, e não fico confortável não tendo esses critérios definidos. Concordamos que isso é frustrante e que, por ser um novo método, precisamos abordá-lo. Talvez possamos nos sentar e fazer um brainstorming de critérios. Isso atende a algumas de suas preocupações?” Deveria ter agido assim? — Sim, foi ótimo. — Humm, certo. Bem, é fácil pensar sobre isso agora, mas é muito mais difícil estando na linha de tiro. — Entendo, uma retrospectiva. — Eu sei, eu sei. — Bem, é fácil ficar na defensiva ao se sentir atacada, ou na linha de tiro, como você disse. O cérebro está programado para a sobrevivência. — Sobrevivência... é quando seu ritmo cardíaco sobe, seus músculos enrijecem e você fica superaquecida, senti isso... e achava que estava bem preparada. — Todas essas sensações corporais estão ligadas ao mecanismo de defesa. Da próxima vez que sentir isso, respire fundo e pense: “Isso é adrenalina, mas posso entrar em minha parte mais racional, mais empática e compassiva. Posso responder em vez de reagir.” — Teria sido bom se eles não fossem tão negativos em seu tom. — Entendo. Sei que ficou frustrada com a resposta deles. Mas até que foi bom, pois agora pelo menos você conhece as preocupações. Assim, você pode resolver algumas das objeções. Há algum tempo tive que anunciar uma mudança em minha área e a estratégia que usei foi falar com a pessoa mais cética. Pedi que ela enumerasse suas preocupações em relação à mudança. Assim, eu poderia resolver algumas e, pelo menos, entender as outras. Então, ela comprou a ideia e, como era uma líder de opinião, os demais também compraram. Deu certo. Algo assim, funcionaria para você? — Sim. Você fez isso antes da reunião? Sim. —Agora você comanda as perguntas e respostas. — Sim, mas tenho a sensação de que eles estavam negativos sobre a ideia. Faltou alguma coisa em meu comunicado que tenhamos falado? — As pessoas resistem à mudança por razões bastante consistentes. Quero entender se sua equipe tem alguma dessas. "} </script> <!----> </head> <body dir="ltr"> <!----><!----><!----> <!----> <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Pular para conteúdo principal </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile " aria-label="Principal"> <a href="https://br.linkedin.com/learning/?trk=learning-course_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="learning-course_nav-header-logo" data-tracking-will-navigate> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> </a> <section class="search-bar relative flex flex-grow h-[40px] bg-cool-gray-20 min-w-0 max-w-full mx-4 rounded-sm babymamabear:mx-0 babymamabear:mb-1.5 babymamabear:bg-color-transparent babymamabear:w-full babymamabear:flex babymamabear:flex-wrap search-bar--minified-mobile" data-current-search-type="LEARNING"> <button class="search-bar__placeholder papabear:hidden text-input w-full mt-1.5 !pl-[14px] border-1 border-solid border-color-border-faint rounded-[2px] h-[40px] max-h-[40px] flex items-center overflow-hidden cursor-text" data-tracking-control-name="learning-course_search-switcher-opener"> <icon class="text-color-icon w-3 h-3 mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/397vrsk6op88l4981ji1xe1qt"></icon> <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis"> <!----><!----> Pesquisar competências, assuntos ou software <!----> </div> <span class="sr-only">Expandir pesquisa</span> </button> <div class="switcher-tabs__trigger-and-tabs babymamabear:flex"> <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babymamabear:hidden tab-md papabear:tab-vertical papabear:justify-start cursor-pointer" data-tracking-control-name="learning-course_switcher-tabs-placeholder" aria-describedby="switcher-description"> <span class="switcher-tabs__placeholder-text m-auto"></span> <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babymamabear:hidden" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv"></icon> </button> <div id="switcher-description" class="hidden">Este botão exibe o tipo de pesquisa selecionado no momento. Ao expandir, há uma lista de opções de pesquisa que mudarão as entradas de pesquisa para corresponder à seleção atual.</div> <!----> <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised babymamabear:static babymamabear:w-[100vw] babymamabear:h-[48px] babymamabear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden"> <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col" role="tablist"> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="JOBS" data-tracking-control-name="learning-course_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab"> Vagas </button> </li> <li class="switcher-tabs__tab h-[44px] 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data-tracking-control-name="learning-course_switcher-tabs-cancel-search-switcher" type="button"> <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </div> </div> <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Nome" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input" maxlength="500" name="firstName" placeholder="Nome" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input-clear" type="button"> <label class="sr-only">Limpar texto</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Sobrenome" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Sobrenome" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input-clear" type="button"> <label class="sr-only">Limpar texto</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="trk" value="learning-course_people-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Pesquisar" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-form"> <code id="i18n_aria_live_text_no-suggestions" style="display: none"><!--"Nenhuma sugestão encontrada"--></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"><!--"Uma sugestão. Para navegar, utilize as setas para cima e para baixo"--></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"><!--"Várias sugestões. Para navegar, utilize as setas para cima e para baixo"--></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Pesquisar cargos ou empresas" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Pesquisar cargos ou empresas" role="combobox" type="search"> <!----> <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul> </div> <!----> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Limpar texto</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <!----> <code id="i18n_aria_live_text_no-suggestions" style="display: none"><!--"Nenhuma sugestão encontrada"--></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"><!--"Uma sugestão. Para navegar, utilize as setas para cima e para baixo"--></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"><!--"Várias sugestões. Para navegar, utilize as setas para cima e para baixo"--></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Localidade" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Localidade" role="combobox" value="Hong Kong" type="search"> <!----> <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 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href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">Como Planejar a Comunicação em Tempos de Mudança</a> </p> <section class="top-card"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__video-wrapper"> <div class="top-card__video"> <!----> <div class="share-native-video"> <video class="share-native-video__node video-js" crossorigin="anonymous" data-sources="[{&quot;src&quot;:&quot;https://dms.licdn.com/playlist/vid/v2/C4E0DAQGxrrFI7m9hpg/learning-original-video-vbr-540/learning-original-video-vbr-540/0/1598498454475?e=2147483647&amp;v=beta&amp;t=bz1WlvbGKh6jfcOO3NpumHp62QgJDoBXlHzcbUQL1Bw#.mp4&quot;}]" data-poster-url="https://media.licdn.com/dms/image/v2/C4E0DAQE-Endh72w8sw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1664503703225?e=2147483647&amp;v=beta&amp;t=iLd2G6SobcOLK0f-UAHCjMmvrpWriLNQJJnGOBv3gLg" data-captions-url="https://www.linkedin.com/ambry/?x-li-ambry-ep=AQLCpLvkQ7B-4QAAAZNxEirgvXrb0j3Mzk_G8CYYUOBVWomcA18h8lhbTFuWDFm9GS4lshJafsKxUVyBMuR4sXQXCFUBCJbUqvPnYJsHKSd1ibGLmBV_jahWWJYs35yweHqbOB28xKJevtcsce7jP8yILkFUHYy03wgrzq7kxd5RW-2jCGUbzDi8K6-JIJRlk9qbgql1szRsmVpk9m3Svfc5BubnngqgiJ00nzZsjU2xeXX13xw-fqOdkMe9SZmprpugWzP_xzhM4wYDfU3nUAeb0aTlYK0NPGi0PpJBWNw76pagDtoT6A90CmEMiKlJ8GuVj_pNJiWcIDA3_YS9Mh0SaaytdEUE4BU0503uIij1OiuOvsf6h-GEx8xsr2yAx02SA_tUzUNN9bKzl1SjzSEi_oC4A7bHJFcpthWVFJ3UyUT0taeu5WsemdWGkdq8jBZfr3CBgeWpbTB_BeN1XpCygw7IJaTXub12QT2C2I0b_PHRTZA2i15Qgrpj" data-digitalmedia-asset-urn="urn:li:lyndaVideo:(urn:li:lyndaCourse:2908964,2930622)" data-tracking-id="3NNaUn/tQfSZf0lr/YeYzg==" playsinline> </video> </div> </div> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Como responder a perguntas difíceis </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Do curso: <a href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">Como Planejar a Comunicação em Tempos de Mudança</a> </h2> <!----> <!----> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <!----> <!----> </div> </div> <!----> </div> <!----> <!----> </div> </section> </section> <div class="details mx-details-container-padding"> <div class="tabs content-tabs" data-tab-id="course-content-tabs"> <ul class="tabs__list" role="tablist"> <!----> <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="true" class="tab-button tab-md tab-selected" data-tracking-control-name="transcripts-tab" data-id="tab__button" role="tab" id="content-tabs__transcripts-btn"> Transcrições </button> </li> <!----> <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="false" class="tab-button tab-md " data-tracking-control-name="offline-tab" data-id="tab__button" role="tab" tabindex="-1" id="content-tabs__offline-btn" data-test-live-offline-tab> Visualizar offline </button> </li> </ul> <!----> <div class="tab__panel" tabindex="0" role="tabpanel"> <section class="core-section-container my-3 transcripts"> <!----> <h2 class="core-section-container__title section-title"> Como responder a perguntas difíceis </h2> <!----> <div class="core-section-container__content break-words"> <div class="transcripts__copy"> <span class="transcripts__quotation">“</span> <p> — Bem, foi um desastre. Fizemos todo esse planejamento, e eles tiveram um ataque. Queremos mudar um método de gestão de desempenho, não a Constituição. Eles me encheram de perguntas. João disse: “Não haverá mais classificações?” Alguém questionou: “Por que temos que fazer isso?” Na realidade, isso é algo que a diretoria nos pediu para fazer. Temos que ir em frente e mudar. Por que tem que ser tão difícil? — Talvez devêssemos começar pelo final da reunião, quando começaram a fazer perguntas. — São águas passadas, nem sei se posso consertar. — Entendi. Mas essas mesmas perguntas podem surgir uma e outra vez. Se repassarmos suas respostas, você pode melhorar a comunicação. Já estive em reuniões suficientes com você e sei que deve ter feito um ótimo trabalho, ouvindo sem interromper as pessoas. Mas estou pensando se, nessa situação, você deveria ter ouvido a pergunta por trás da pergunta. Qual foi a intenção oculta? Qual foi mesmo a pergunta de João? — Ele perguntou sobre as classificações. — Ok, isso faz sentido, pense um pouco. No método antigo, as classificações reconheciam ou premiavam o desempenho individual, certo? Agora, com o foco na equipe, ele pode estar preocupado de não ter tapinhas nas costas. Todos gostamos disso. — Sim, e falei sobre equipe e colaboração, e é provável que minhas respostas tenham alimentado suas preocupações, entendi. Talvez eu devesse ter dito algo assim: “Compartilhei muita informação sobre o novo método de gestão de desempenho, e vocês fizeram algumas anotações. Há alguma pergunta?” — Então, Tatiana, deixe-me entender, seremos avaliados em uma gama mais ampla de critérios, e não haverá mais classificações? — Obrigada pela pergunta, João. Haverá mais critérios, com certeza e, para ser sincera, quando ouvi pela primeira vez sobre essa mudança, me preocupei com as pessoas que têm alto desempenho, como você. Quero ter certeza de que continuemos a recompensá-lo, premiando seu esforço diretamente. Estou no caminho certo me preocupando com isso? — Sim. — Então, precisarei da ajuda de vocês. Podemos falar sobre como criar um método que recompense o alto desempenho e crie o ambiente colaborativo que os clientes nos pedem? — Então, há alguma outra coisa que teria feito diferente se pudesse? — Bem, Adriana foi bem meticulosa. Ela começou a pedir detalhes que não tenho. — Bem, Adriana é metódica, organizada e detalhista. — Entendo, mas não gosto muito da ambiguidade disso. —Compartilhe isso com ela. Vocês poderão se conectar através de um problema comum. — Então, se eu tivesse dito para Adriana algo como: “Entendo como você se sente. Não tenho todos os detalhes, e não fico confortável não tendo esses critérios definidos. Concordamos que isso é frustrante e que, por ser um novo método, precisamos abordá-lo. Talvez possamos nos sentar e fazer um brainstorming de critérios. Isso atende a algumas de suas preocupações?” Deveria ter agido assim? — Sim, foi ótimo. — Humm, certo. Bem, é fácil pensar sobre isso agora, mas é muito mais difícil estando na linha de tiro. — Entendo, uma retrospectiva. — Eu sei, eu sei. — Bem, é fácil ficar na defensiva ao se sentir atacada, ou na linha de tiro, como você disse. O cérebro está programado para a sobrevivência. — Sobrevivência... é quando seu ritmo cardíaco sobe, seus músculos enrijecem e você fica superaquecida, senti isso... e achava que estava bem preparada. — Todas essas sensações corporais estão ligadas ao mecanismo de defesa. Da próxima vez que sentir isso, respire fundo e pense: “Isso é adrenalina, mas posso entrar em minha parte mais racional, mais empática e compassiva. Posso responder em vez de reagir.” — Teria sido bom se eles não fossem tão negativos em seu tom. — Entendo. Sei que ficou frustrada com a resposta deles. Mas até que foi bom, pois agora pelo menos você conhece as preocupações. Assim, você pode resolver algumas das objeções. Há algum tempo tive que anunciar uma mudança em minha área e a estratégia que usei foi falar com a pessoa mais cética. Pedi que ela enumerasse suas preocupações em relação à mudança. Assim, eu poderia resolver algumas e, pelo menos, entender as outras. Então, ela comprou a ideia e, como era uma líder de opinião, os demais também compraram. Deu certo. Algo assim, funcionaria para você? — Sim. Você fez isso antes da reunião? Sim. —Agora você comanda as perguntas e respostas. — Sim, mas tenho a sensação de que eles estavam negativos sobre a ideia. Faltou alguma coisa em meu comunicado que tenhamos falado? — As pessoas resistem à mudança por razões bastante consistentes. Quero entender se sua equipe tem alguma dessas. </p> </div> </div> </section> </div> <!----> <div class="tab__panel" tabindex="0" role="tabpanel" hidden> <section class="core-section-container my-3 offline"> <!----> <h2 class="core-section-container__title section-title"> Baixe os cursos e aprenda em qualquer lugar </h2> <!----> <div class="core-section-container__content break-words"> <p class="offline__description"> Assista aos cursos nos seus dispositivos móveis, mesmo sem internet. Baixe os cursos usando seu aplicativo LinkedIn Learning para iOS ou Android. </p> <div class="offline__link-container"> <a class="offline__link" href="https://itunes.apple.com/br/app/apple-store/id1084807225?ls=1&amp;pt=10746&amp;mt=8&amp;ct=learning_course_tab_viewoffline&amp;trk=apple_app_store" data-tracking-control-name="apple_app_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Baixe na App Store" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry"> </a> <a class="offline__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&amp;referrer=utm_source=linkedinlearning&amp;utm_medium=mobileWeb&amp;utm_campaign=learning_guest&amp;hl=br&amp;ct=learning_course_tab_viewoffline&amp;trk=google_play_store" data-tracking-control-name="google_play_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Baixe no Google Play" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb"> </a> </div> <!----> </div> </section> </div> </div> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4"> <h2 class="table-of-contents__header"> Conteúdos </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introdução <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introdução <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/bem-vindos?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Bem-vindos </div> <div class="table-of-contents__item-duration"> 1 m7 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/visao-geral-do-curso?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Visão geral do curso </div> <div class="table-of-contents__item-duration"> 2 m32 s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Por que é importante planejar a comunicação em tempos de mudança? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Por que é importante planejar a comunicação em tempos de mudança? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/historias-de-terror?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Histórias de terror </div> <div class="table-of-contents__item-duration"> 4 m19 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/historias-de-sucesso-e-dados-de-pesquisas?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Histórias de sucesso e dados de pesquisas </div> <div class="table-of-contents__item-duration"> 2 m11 s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Como criar estratégias de comunicação <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Como criar estratégias de comunicação <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/quem?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Quem </div> <div class="table-of-contents__item-duration"> 4 m5 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/por-que-e-quando?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Por que e quando </div> <div class="table-of-contents__item-duration"> 2 m </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/como?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Como </div> <div class="table-of-contents__item-duration"> 1 m35 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/o-que?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> O que </div> <div class="table-of-contents__item-duration"> 4 m40 s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Como criar mensagens de comunicação de mudanças <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Como criar mensagens de comunicação de mudanças <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/mostre-a-mudanca-pelo-lado-positivo?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Mostre a mudança pelo lado positivo </div> <div class="table-of-contents__item-duration"> 2 m56 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/as-cinco-perguntas-mais-comuns-das-pessoas-em-tempos-de-mudanca?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> As cinco perguntas mais comuns das pessoas em tempos de mudança </div> <div class="table-of-contents__item-duration"> 3 m30 s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button show-more-less__button--hide" aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Como compreender as pessoas que precisarão implementar uma mudança <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button " aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Como compreender as pessoas que precisarão implementar uma mudança <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list " data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item toc-item--active"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/como-responder-a-perguntas-dificeis?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="true"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Como responder a perguntas difíceis </div> <div class="table-of-contents__item-duration"> 5 m26 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/razoes-pelas-quais-as-pessoas-resistem?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Razões pelas quais as pessoas resistem </div> <div class="table-of-contents__item-duration"> 2 m23 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/demonstracao-de-empatia-com-os-outros?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Demonstração de empatia com os outros </div> <div class="table-of-contents__item-duration"> 5 m49 s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Superação da resistência <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Superação da resistência <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/cabeca-e-coracao?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Cabeça e coração </div> <div class="table-of-contents__item-duration"> 4 m18 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/conte-a-historia?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Conte a história </div> <div class="table-of-contents__item-duration"> 1 m23 s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/sucesso?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Sucesso </div> <div class="table-of-contents__item-duration"> 1 m37 s </div> </div> </a> </li> </ul> <!----> </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusão <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusão <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://br.linkedin.com/learning/como-planejar-a-comunicacao-em-tempos-de-mudanca/proximos-passos?autoplay=true&amp;trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status 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lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Magyar (Húngaro)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Húngaro) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Indonésia (Indonésio)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonésia (Indonésio) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Italiano (Italiano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italiano) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="עברית (Hebraico)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebraico) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="日本語 (Japonês)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japonês) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="한국어 (Coreano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Coreano) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="मराठी (Marati)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marati) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Bahasa Malaysia (Malaio)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malaio) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Nederlands (Holandês)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Holandês) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Norsk (Norueguês)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norueguês) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Polski (Polonês)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polonês) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Português (Português) selecionado" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> <strong>Português (Português)</strong> </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Română (Romeno)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romeno) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Русский (Russo)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russo) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Svenska (Sueco)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Sueco) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="ภาษาไทย (Tailandês)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Tailandês) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Türkçe (Turco)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turco) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Українська (Ucraniano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ucraniano) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="Tiếng Việt (Vietnamita)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamita) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="简体中文 (Chinês (Simplificado))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinês (Simplificado)) </button> </li> <li class="language-selector__item" role="presentation"> <!-- Adding aria-label to both the li and the button because screen reader focus goes to button on desktop and li on mobile--> <button aria-label="正體中文 (Chinês (Tradicional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinês (Tradicional)) </button> </li> <!----> </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Idioma </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul> <!----> </footer> <script src="https://static.licdn.com/aero-v1/sc/h/eh08muqvrde4h3hc6koyij5ti" async></script> <!----> <script 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