Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding | About the ANA

<!DOCTYPE html> <html lang="en" dir="ltr" xmlns="http://www.w3.org/1999/xhtml"> <head> <script language="JavaScript" type="text/javascript"> dataLayer = [{"user_id":"","individualId":"","companyId":"","membershipId":"","memberType":"","loggedIn":"No","environmentIdentifier":"awsprod","pageHttpResponseCode":200,"pageContentType":"GEN:Press Releases","pageTitle":"Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding | About the ANA","pageContentTitle":"Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding (54065)","pageContentTopic":"","pageSiteSection":"about","pageContentDate":"2019-05-01 00:00:00","blocktracking":false,"blockperformance":false}]; </script> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-TVK53V" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TVK53V');</script>  <title>Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding | About the ANA | ANA</title>  <meta charset="utf-8" /> <meta name="google-site-verification" content="qVoZwDu0ujXC5zAYwMUxu_9uy8-qZl_kktQXYIJfoZs" /> <meta http-equiv="Cache-Control" content="max-age=0" /> <meta http-equiv="Cache-Control" content="no-cache" /> <meta http-equiv="expires" content="0" /> <meta http-equiv="Expires" content="Tue, 01 Jan 1980 1:00:00 GMT" /> <meta http-equiv="Pragma" content="no-cache" /> <meta name="viewport" content="width=device-width"> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="description" content="Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA." /> <meta name="title" content="Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding | About the ANA | ANA" /> <meta name="language" content="en" /> <meta name="robots" content="index, follow" /> <meta property="og:url" content="https://www.ana.net/content/show/id/pr-2019-war-succeeding" /> <meta property="og:title" content="Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding" /> <meta property="og:description" content="Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA." /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding" /> <meta name="twitter:description" content="Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA." /> <link href="https://www.ana.net/content/show/id/pr-2019-war-succeeding" rel="canonical">  <link rel="alternate" title="ANA Press Releases" type="application/rss+xml" href="/rss/feed/name/press-releases" /> <link rel="alternate" title="ANA Government Relations News" type="application/rss+xml" href="/rss/feed/name/govrel" /> <link rel="alternate" title="ANA Marketing Knowledge Center" type="application/rss+xml" href="/rss/feed/name/mkc" />  <link rel="stylesheet" type="text/css" href="https://fonts.googleapis.com/css?family=Roboto:300,400,500,700|Roboto+Slab:400,700|Material+Icons" /> <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,300,600,700" rel="stylesheet" type="text/css"> <link href="https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,400,600,700,300italic,400italic,600italic,700italic" rel="stylesheet">  <link rel="stylesheet" href="https://kit.fontawesome.com/b04b5750f0.css" crossorigin="anonymous">  <link href="//cdn.rawgit.com/noelboss/featherlight/1.7.13/release/featherlight.min.css" type="text/css" rel="stylesheet" /> <link rel="stylesheet" href="/css/v5/print.css"> <link rel="stylesheet" href="/css/v6/main.css" /> <link rel="stylesheet" href="/css/v6/v6-container.css" />  <link rel="search" type="application/opensearchdescription+xml" href="/opensearch/index" title="ANA" />   <script src="https://code.jquery.com/jquery-3.6.0.min.js" integrity="sha256-/xUj+3OJU5yExlq6GSYGSHk7tPXikynS7ogEvDej/m4=" crossorigin="anonymous"></script> <script src="https://cdn.jsdelivr.net/npm/bootstrap@4.6.0/dist/js/bootstrap.bundle.min.js" integrity="sha384-Piv4xVNRyMGpqkS2by6br4gNJ7DXjqk09RmUpJ8jgGtD7zP9yug3goQfGII0yAns" crossorigin="anonymous"></script> <script src="/js/v5/bootstrap.min.js"></script> <script src="/sass/v6/vendor/bootstrap-5.0.2/js/bootstrap.bundle.min.js"></script> </head> <body> <div class="primary-nav wsmenucontainer clearfix"> <div class="header"> <div class="wsmobileheader clearfix"> <a id="wsnavtoggle" class="animated-arrow"><span></span></a> <div class="smallogo"><a href="/"><img alt="ANA | Driving Growth" src="/images/v5/brand-nav-orig.png" /></a></div> </div> <div class="container-fluid clearfix bigmegamenu"> <div class="logo clearfix"><a href="/"><img alt="ANA | Driving Growth" src="/images/v5/brand-nav-orig.png" /></a></div> <style> .nav-actions { display: inherit !important; } .social-row, .action-row { margin-left: 0px !important; margin-right: 15px !important; text-align: center; } .social-row { margin-top: 5px !important; } .nav-action, .wsmenucontainer.primary-nav .social-media a { padding-top: 0px !important; padding-bottom: 0px !important; margin-top:0px !important; } .wsmenucontainer.primary-nav .btn.btn-twitter.btn-simple, .wsmenucontainer.primary-nav .navbar .navbar-nav > li > a.btn.btn-twitter.btn-simple { color: #1d1c1f; } </style> <div class="nav-actions "> <div class="row social-row"> <div class="nav-action social-media"> <a href="https://www.facebook.com/ANAmarketers/" class="btn btn-simple btn-facebook btn-just-icon" target="_blank"> <i class="fab fa-facebook-square"></i> </a> <a href="https://twitter.com/anamarketers" class="btn btn-simple btn-twitter btn-just-icon" target="_blank"> <i class="fa-brands fa-square-x-twitter"></i>   </a> <a href="https://www.linkedin.com/company/association-of-national-advertisers" class="btn btn-simple btn-linkedin btn-just-icon" target="_blank"> <i class="fab fa-linkedin"></i> </a> <a href="https://www.instagram.com/anamarketers" class="btn btn-simple btn-instagram btn-just-icon" target="_blank"> <i class="fab fa-instagram"></i> </a> </div> </div> <div class="row action-row"> <a class="nav-action" href="#" data-toggle="modal" data-target="#modal-login"><i class="icon icon--nav-login far fa-sign-in"></i>Log in</a> <a class="nav-action" href="#" data-toggle="modal" data-target="#modal-search"><i class="icon icon--nav-search far fa-search"></i>Search</a> </div> </div>  <nav class="wsmenu clearfix"> <ul class="mobile-sub wsmenu-list"> <li><a href="/membership">Membership</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">Membership</li> <li><a href="/membership"><i class="fa fa-home"></i>Become a Member</a></li> <li><a href="/members/contact"><i class="fas fa-caret-right"></i>Contact Membership</a></li> <li><a href="/content/show/id/ana-membership-corporate-marketer-benefits"><i class="fas fa-caret-right"></i>Client-Side Marketer Membership</a></li> <li><a href="/content/show/id/ana-membership-msp-benefits"><i class="fas fa-caret-right"></i>Solutions Provider Membership</a></li> <li><a href="/content/show/id/ana-membership-nonprofit-federation"><i class="fas fa-caret-right"></i>Nonprofit Federation Membership</a></li> <li><a href="/account/request"><i class="fas fa-caret-right"></i>Create an Account</a></li> <li class="title">For Members</li> <li><a href="/content/show/id/my-membership"><i class="fas fa-caret-right"></i>Explore Your Benefits</a></li> <li><a href="/content/show/id/membership-faq"><i class="fas fa-caret-right"></i>Membership FAQ</a></li> <li><a href="/associates/payment"><i class="fas fa-caret-right"></i>Pay MSP Membership Dues</a></li> </ul> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">About the ANA</li> <li><a href="/about"><i class="fas fa-caret-right"></i>Our Story</a></li> <li><a href="/members/list"><i class="fas fa-caret-right"></i>Client-Side Marketer List</a></li> <li><a href="/members/associatelist"><i class="fas fa-caret-right"></i>Solutions Provider Member List</a></li> <li><a href="/content/show/id/board"><i class="fas fa-caret-right"></i>Board of Directors</a></li> <li><a href="https://www.marketing.org"><i class="fas fa-caret-right"></i>ANA B2B Chapters</a></li> <li><a href="/content/show/id/anacareers"><i class="fas fa-caret-right"></i>Careers</a></li> <li><a href="/content/show/id/pressroom"><i class="fas fa-caret-right"></i>Press Room</a></li> </ul>  </div> </div> </div> </li> <li><a href="/events">Events</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-4 col-md-12 col-sm-12 link-list"> <li class="title">Events</li> <li><a href="/events"><i class="fa fa-home"></i>Events Home</a></li> <li><a href="/conference/show/id/ANC-OCT24"><i class="fas fa-caret-right"></i>Masters of Marketing</a></li> <li><a href="/conferences"><i class="fas fa-caret-right"></i>National Industry Conferences</a></li> <li><a href="/calendar/index/calendar_filter/training"><i class="fas fa-caret-right"></i>Training</a></li> <li><a href="/calendar/index/calendar_filter/committee"><i class="fas fa-caret-right"></i>Committees</a></li> <li><a href="/webinars"><i class="fas fa-caret-right"></i>Webinars</a></li> <li><a href="/calendar/index/calendar_filter/mocs"><i class="fas fa-caret-right"></i>Members Only One-Day Conferences</a></li> <li><a href="/calendar/index/calendar_filter/local"><i class="fas fa-caret-right"></i>Local Events</a></li> <li><a href="/awards"><i class="fas fa-caret-right"></i>Awards Programs</a></li> <li><a href="/sponsorship"><i class="fas fa-caret-right"></i>Sponsorship Opportunities</a></li> <li><a href="/content/show/id/speaker-submission"><i class="fas fa-caret-right"></i>Speaker Opportunities</a></li> <li><a href="/content/show/id/volunteering-opportunities"><i class="fas fa-caret-right"></i>Volunteer Opportunities</a></li> </ul> <ul class="col-lg-8 col-md-12 col-sm-12 link-list"> <li class="title">Upcoming Events</li> <li><a href="/conference/show/id/GDL-DEC-24"><i class="fa fa-arrow-circle-right"></i>FREE: ANA IQ, A Glo... (12/02, Virtual Event (Eastern Time))</a></li> <li><a href="/membersconference/show/id/MOC-1224DRF"><i class="fa fa-arrow-circle-right"></i>Virtual Diversity F... (12/03, Virtual Event (Eastern Time))</a></li> <li><a href="/conference/show/id/APIA25"><i class="fa fa-arrow-circle-right"></i>2025 Conference Annual Pass (01/01, )</a></li> <li><a href="/membersconference/show/id/MOC-1224MRT"><i class="fa fa-arrow-circle-right"></i>Marketing Tech Momentum Members-Only Con... (01/16, Atlanta)</a></li> <li><a href="/membersconference/show/id/MOC-0125BRM"><i class="fa fa-arrow-circle-right"></i>Top Consumer Trends... (01/22, Virtual Event (Eastern Time))</a></li> <li><a href="/calendar/index"><i class="far fa-calendar-alt"></i>Full Events Calendar</a></li> </ul> </div> </div> </div> </li> <li><a href="/resources">Resources</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">Insights</li> <li><a href="/library"><i class="fa fa-home"></i>Content Library</a></li> <li><a href="/mkcfsearch/index?topics[]=142"><i class="fas fa-caret-right"></i>Agency</a></li> <li><a href="/mkcfsearch/index?topics[]=5"><i class="fas fa-caret-right"></i>B2B</a></li> <li><a href="/mkcfsearch/index?topics[]=6"><i class="fas fa-caret-right"></i>Brand</a></li> <li><a href="/mkcfsearch/index?topics[]=143"><i class="fas fa-caret-right"></i>Consumer</a></li> <li><a href="/mkcfsearch/index?topics[]=145"><i class="fas fa-caret-right"></i>Data & Measurement</a></li> <li><a href="/mkcfsearch/index?topics[]=12"><i class="fas fa-caret-right"></i>Finance & Procurement</a></li> <li><a href="/mkcfsearch/index?topics[]=144"><i class="fas fa-caret-right"></i>Leadership</a></li> <li><a href="/mkcfsearch/index?topics[]=3"><i class="fas fa-caret-right"></i>Media Channels</a></li> <li><a href="/mkcfsearch/index?topics[]=10"><i class="fas fa-caret-right"></i>Organization</a></li> </ul> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">Resources</li> <li><a href="/resources"><i class="fa fa-home"></i>Resources Home</a></li> <li><a href="/mkc"><i class="fas fa-caret-right"></i>Marketing Knowledge Center</a></li> <li><a href="/futures"><i class="fas fa-caret-right" ></i>Marketing Futures</a></li> <li><a href="/content/show/id/ask"><i class="fas fa-caret-right"></i>ASK Research Service</a></li> <li><a href="/content/show/id/futurecmo"><i class="fas fa-caret-right"></i>The Future CMO</a></li> <li><a href="/content/show/id/marketing101"><i class="fas fa-caret-right"></i>Marketing 101</a></li>  <li><a href="/content/show/id/mkc-tools-and-templates"><i class="fas fa-caret-right"></i>Playbooks</a></li> <li><a href="/publications"><i class="fas fa-caret-right"></i>ANA Magazine</a></li> <li><a href="/blogs"><i class="fas fa-caret-right"></i>Blogs</a></li> <li><a href="/awards"><i class="fas fa-caret-right"></i>Awards Programs</a></li> <li><a href="/podcasts"><i class="fas fa-caret-right"></i>Podcasts</a></li>  <li><a href="/videos"><i class="fas fa-caret-right"></i>Videos</a></li> </ul> </div> </div> </div> </li> <li><a href="/committees">Committees</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-4 col-md-12 col-sm-12 link-list"> <li class="title">Committees</li> <li><a href="/committees"><i class="fa fa-home"></i>Committees Home</a></li> <li><a href="/committee/joincomm"><i class="fas fa-caret-right"></i>Join a Committee</a></li> <li><a href="/content/show/id/committees-thought-leadership"><i class="fas fa-caret-right"></i>Thought Leadership</a></li> <li><a href="/committees"><i class="fas fa-caret-right"></i>Our Committees</a></li> </ul> <ul class="col-lg-8 col-md-12 col-sm-12 link-list"> <li class="title">Upcoming Committee Meetings</li> <li><a href="/committee/meeting/id/MARFUTURE-DEC24"><i class="fa fa-arrow-circle-right"></i>Marketing Futures (12/03, Virtual Meeting (Eastern Time))</a></li> <li><a href="/committee/meeting/id/AFM-DEC24"><i class="fa fa-arrow-circle-right"></i>Joint AFM/Agency Relations Committee Me... (12/05, New York)</a></li> <li><a href="/committee/meeting/id/MKTRES-DEC24"><i class="fa fa-arrow-circle-right"></i>Measurement & Accountability (12/05, Virtual Meeting)</a></li> <li><a href="/committee/meeting/id/MOTF-DEC24"><i class="fa fa-arrow-circle-right"></i>Marketing Operati... (12/10, Virtual Meeting (Eastern Time))</a></li> <li><a href="/committee/meeting/id/ANALYTICS-DEC24"><i class="fa fa-arrow-circle-right"></i>Everything You Wanted to Know About Clean Rooms... (12/11, )</a></li> <li><a href="/calendar/index/calendar_filter/committee"><i class="far fa-calendar-alt"></i>See All Upcoming Committees</a></li> </ul> </div> </div> </div> </li> <li><a href="/schoolofmarketing">Training</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-4 col-md-12 col-sm-12 link-list"> <li class="title">Training</li> <li><a href="/schoolofmarketing"><i class="fas fa-home"></i>Training Home </a></li> <li><a href="/content/show/id/member-training-benefit"><i class="fas fa-caret-right"></i>Member Training Benefit</a></li> <li><a href="/content/show/id/ana-teamtraining-intro"><i class="fas fa-caret-right"></i>Team Training Options </a></li> <li><a href="/content/show/id/ana-individualtraining-intro"><i class="fas fa-caret-right"></i>Open Enrollment Training</a></li> <li><a href="/ondemand/index"><i class="fas fa-caret-right"></i>On-Demand Training</a></li> <li><a href="/content/show/id/camp-certification"><i class="fas fa-caret-right"></i>CAMP Certification Program</a></li> <li><a href="/content/show/id/camp-recertification"><i class="fas fa-caret-right"></i>CAMP Continuing Education</a></li> <li><a href="/training/coursecatalog"><i class="fas fa-caret-right"></i>Workshop Catalog </a></li> <li><a href="/category/index/id/som-instructors"><i class="fas fa-caret-right"></i>Instructors </a></li> <li><a href="mailto:training@ana.net"><i class="fas fa-caret-right"></i>Contact Us</a></li> </ul> <ul class="col-lg-8 col-md-12 col-sm-12 link-list"> <li class="title">Upcoming Regional Workshops</li> <li><a href="/training/show/id/TM-VOE-MC-DEC24"><i class="fa fa-arrow-circle-right"></i>Time Management ... (12/03, Virtual Workshop (Eastern Time))</a></li> <li><a href="/training/show/id/IM-VOE-RZ-DEC24"><i class="fa fa-arrow-circle-right"></i>Driving Inclusiv... (12/05, Virtual Workshop (Eastern Time))</a></li> <li><a href="/training/show/id/CP-VOE-KY-DEC24"><i class="fa fa-arrow-circle-right"></i>Strategies for C... (12/10, Virtual Workshop (Eastern Time))</a></li> <li><a href="/training/show/id/PW-VOE-JH-DEC24"><i class="fa fa-arrow-circle-right"></i>Presentation Wri... (12/12, Virtual Workshop (Eastern Time))</a></li> <li><a href="/training/show/id/CT-VOE-JJ-DEC24"><i class="fa fa-arrow-circle-right"></i>Critical Thinkin... (12/17, Virtual Workshop (Eastern Time))</a></li> <li><a href="/calendar/index/calendar_filter/training"><i class="far fa-calendar-alt"></i>See All Upcoming Workshops</a></li> </ul> </div> </div> </div> </li> <li><a href="/leadership">Leadership</a> <div class="megamenu halfdiv clearfix"> <div class="container-fluid"> <div class="row"> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">Leadership</li> <li><a href="/leadership"><i class="fas fa-home"></i>Leadership Home</a></li>  <li><a href="/growthagenda/index"><i class="fas fa-caret-right"></i>ANA Growth Agenda</a></li> <li><a href="/content/show/id/globalcmo-leadership"><i class="fas fa-caret-right"></i>Global CMO Growth Council</a></li> <li><a href="/content/show/id/aef-leadership"><i class="fas fa-caret-right"></i>AEF</a></li> <li><a href="/deib"><i class="fas fa-caret-right"></i>DEIB Resource Center</a></li> <li><a href="/content/show/id/industry-initiatives-partnerships"><i class="fas fa-caret-right"></i>Industry Initiatives</a></li> <li class="title">Brands for Humanity Coalition</li> <li><a href="/humanity"><i class="fas fa-home"></i>Brands for Humanity Home</a></li> <li><a href="/content/show/id/seeher-leadership"><i class="fas fa-caret-right"></i>SeeHer</a></li> <li><a href="/content/show/id/aimm-leadership"><i class="fas fa-caret-right"></i>AIMM</a></li> <li><a href="/brandpurpose"><i class="fa fa-caret-right"></i>Center for Brand Purpose</a></li> <li><a href="/sustainability"><i class="fa fa-caret-right"></i>Sustainability Collective</a></li> <li><a href="/accountability"><i class="fas fa-caret-right"></i>Center for Ethical Marketing</a></li>  <li><a href="/nonprofit"><i class="fas fa-caret-right"></i>Nonprofit Federation</a></li> </ul> <ul class="col-lg-6 col-md-12 col-sm-12 link-list"> <li class="title">ANA Practices</li> <li><a href="/addressability"><i class="fas fa-caret-right"></i>Addressability</a></li> <li><a href="/ai"><i class="fas fa-caret-right"></i>Artificial Intelligence</a></li> <li><a href="/brand-activation"><i class="fas fa-caret-right"></i>Brand Activation</a></li> <li><a href="/b2b"><i class="fas fa-caret-right"></i>Business Marketing</a></li> <li><a href="/data"><i class="fas fa-caret-right"></i>Data Excellence and Privacy</a></li> <li><a href="/email"><i class="fas fa-caret-right"></i>Email Excellence Center</a></li> <li><a href="/advocacy"><i class="fas fa-caret-right"></i>Government Relations</a></li> <li><a href="/martech"><i class="fas fa-caret-right"></i>Marketing Technology</a></li> <li><a href="/measurement"><i class="fas fa-caret-right"></i>Measurement for Marketers</a></li> </ul>  </div> </div> </div> </li> <style> .nav-actions { display: inherit !important; } .social-row, .action-row { margin-left: 0px !important; margin-right: 15px !important; text-align: center; } .social-row { margin-top: 5px !important; } .nav-action, .wsmenucontainer.primary-nav .social-media a { padding-top: 0px !important; padding-bottom: 0px !important; margin-top:0px !important; } .wsmenucontainer.primary-nav .btn.btn-twitter.btn-simple, .wsmenucontainer.primary-nav .navbar .navbar-nav > li > a.btn.btn-twitter.btn-simple { color: #1d1c1f; } </style> <div class="nav-actions mobile"> <div class="row social-row"> <div class="nav-action social-media"> <a href="https://www.facebook.com/ANAmarketers/" class="btn btn-simple btn-facebook btn-just-icon" target="_blank"> <i class="fab fa-facebook-square"></i> </a> <a href="https://twitter.com/anamarketers" class="btn btn-simple btn-twitter btn-just-icon" target="_blank"> <i class="fa-brands fa-square-x-twitter"></i>   </a> <a href="https://www.linkedin.com/company/association-of-national-advertisers" class="btn btn-simple btn-linkedin btn-just-icon" target="_blank"> <i class="fab fa-linkedin"></i> </a> <a href="https://www.instagram.com/anamarketers" class="btn btn-simple btn-instagram btn-just-icon" target="_blank"> <i class="fab fa-instagram"></i> </a> </div> </div> <div class="row action-row"> <a class="nav-action" href="#" data-toggle="modal" data-target="#modal-login"><i class="icon icon--nav-login far fa-sign-in"></i>Log in</a> <a class="nav-action" href="#" data-toggle="modal" data-target="#modal-search"><i class="icon icon--nav-search far fa-search"></i>Search</a> </div> </div> </ul> </nav>  </div> </div> </div> <div class="modal fade in" id="modal-login" tabindex="-1" role="dialog" aria-labelledby="login" aria-hidden="true"> <div class="modal-dialog modal-login" style="max-width: 360px; width: auto"> <div class="modal-content"> <div class="card card-signup card-plain"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-hidden="true"><i class="material-icons">clear</i></button> <div class="header header-success text-center"> <h4 class="card-title">Log in</h4> </div> </div> <form class="form" method=POST action="https://www.ana.net/user/login"> <div class="modal-body"> <input type=hidden name=submitted value=Y> <div class="card-content"> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">email</i> </span> <div class="form-group is-empty"><input class="form-control" placeholder="Email..." type="text" name="username"><span class="material-input"></span></div> </div> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">lock_outline</i> </span> <div class="form-group is-empty"><input placeholder="Password..." class="form-control" type="password" name="password"><span class="material-input"></span></div> </div> </div> </div> <div class="modal-footer text-center"> <button href="#" type="submit" class="btn btn-success btn-simple btn-wd btn-lg">Log in</button> </div> </form> <div class="modal-footer text-center pb-4"> <p><small>Your company may already be a member.<br>View our <a href="/members/list">member list</a> to find out, or <a href="/account/request">create a new account</a>.</small></p> <p><small><a href="/account/request">Forgot Password?</a></small></p> </div> </div> </div> </div> </div> <div class="modal fade in" id="modal-search" tabindex="-1" role="dialog" aria-labelledby="search" aria-hidden="true"> <div class="modal-dialog modal-signup" style="width: auto; max-width:900px;"> <div class="modal-content"> <div class="card card-signup card-plain"> <div class="modal-header"> <button type="button" class="close" data-dismiss="modal" aria-hidden="true"><i class="material-icons">clear</i></button> <h2 class="modal-title card-title text-center" id="myModalLabel">Search</h2> </div> <div class="modal-body"> <div class="row"> <div class="col-sm-5 col-sm-offset-1"> <div class="info info-horizontal"> <div class="icon icon-info"> <i class="material-icons">library_books</i> </div> <div class="description"> <h4 class="info-title">Content Library</h4> <p class="description"> You can search our content library for case studies, research, industry insights, and more. </p> </div> </div> </div> <div class="col-sm-5"> <form class="form" action="/sitesearch/detail" method="get"> <div class="card-body"> <div class="form-group"> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">search</i> </span> <input hidden name='section' value='insights'> <input type="text" name ='query' class="form-control" id="lib-search" placeholder="" > </div> </div> </div> <div class="modal-footer text-center"> <button type="submit" class="btn btn-success btn-round">Search Library</button> </div> </form> </div> </div> <div class="row"> <div class="col-sm-5 col-sm-offset-1"> <div class="info info-horizontal"> <div class="icon"> <i class="material-icons">web</i> </div> <div class="description"> <h4 class="info-title">Website</h4> <p class="description text-secondary"> You can search our website for events, press releases, blog posts, and more. </p> </div> </div> </div> <div class="col-sm-5"> <form class="form" action="/sitesearch/detail" method="get"> <div class="card-body"> <div class="form-group"> <div class="input-group"> <span class="input-group-addon"> <i class="material-icons">search</i> </span> <input hidden name='section' value='site'> <input type="text" name ='query' class="form-control" id="web-search" placeholder="" > </div> </div> </div> <div class="modal-footer text-center"> <button type="submit" class="btn btn-success btn-round">Search Website</button> </div> </form> </div> </div> </div> </div> </div> </div> </div> <section id="hero"></section> <div class="v6-container"> <main id="main" style="margin-top: 86px;"> <nav id="breadcrumbs" class="has-button"> <div class="container"> <a id="emailButton" class="share-btn" title="Email this page" href="/content/email/id/54065">Email</a> <ul class="group"> <li><a href="/">Home</a></i><li><a href="/about">About the ANA</a></i><li><a href="/category/index/id/press-releases">Press Releases</a></i> </ul> </div> </nav> <div class="container"> <div class="row"> <div class="col-lg-8 v6-left-side-content" id="col-left"> <div class="cms-format"> <h1>Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding</h1> <p align="center"><b><i>Measures Designed to Block Fraudulent Impressions Are Working</i></b></p> <p><b>PHOENIX</b> <b>(May 1, 2019) — </b>Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association of National Advertisers).</p> <p>The monetary losses, while significant, are an improvement over the $6.5 billion reported in the previous study released in 2017. The 11 percent decline in two years is particularly noteworthy considering that digital ad spending increased by 25.4 percent between 2017 and 2019.</p> <p>“We are coming off a year of unprecedented industry collaboration that has proved to be a powerful tool for tackling ad fraud at a global scale,” said Tamer Hassan, CEO and Co-founder at White Ops. “But it is important to remember that fraud will always follow the money. As spending moves into new ad frontiers like CTV, it is increasingly important for marketers to stay vigilant and to recognize that fraud is a cybersecurity problem, not merely a measurement challenge and cannot be handled as such.”</p> <p>The study revealed that while fraud <i>attempts</i> amount to 20-35 percent of all ad impressions throughout the year, the amount of fraud that gets through and gets paid for is now much smaller. For the first time, the <i>majority</i> of those fraudulent impressions are now getting invalidated by demand-side platforms (DSPs) or supply-side platforms (SSPs), filtered as SIVT before being paid for, or invalidated later via claw backs (the recovery of ad spend after a campaign has run). Absent those measures, fraud losses would have grown to an estimated $14 billion annually, the report said.</p> <p>When broken down by category, the report showed that eight percent of display advertising impressions are fraudulent (down from nine percent in 2017) while 14 percent of video ads are fake (down from 22 percent).</p> <p>Key findings in the 2019 Bot Baseline Report were presented today at the ANA’s annual Advertising Financial Management Conference.</p> <p>“The decrease in ad fraud suggests that the war on fraud is winnable,” said ANA CEO Bob Liodice. “Less fraud means more resources can be devoted to brand and business building.”</p> <p>Key findings, and factors that contributed to decline in ad fraud include:</p> <ul> <li>Ads.txt, which was created by the IAB Tech Lab to help publishers create lists of authorized media sellers, has worked to reduce desktop spoofing. The rates for desktop ad fraud were the lowest in the history of the report.</li> <li>It has become more expensive and less efficient to buy sophisticated, realistic bot traffic. Many bot traffic vendors have been driven out of business or underground, reducing the availability of bot traffic sold at “retail” on the open web to anyone with a credit card. Efforts by the Trustworthy Accountability Group (TAG) and their Certified Against Fraud program, coupled with groups working together to dismantle botnets, have drastically reduced both the supply and the demand for traffic from vendors that are caught selling bot traffic. Today, more sophisticated bot buying operations have been forced underground, to invitation-only forums and chat rooms, which require a more sophisticated buyer.</li> <li>More programmatic dollars are transacted through platforms with built-in fraud prevention measures. Advertisers are directing more of their money through buying channels with dedicated, independent fraud prevention measures, an option that wasn’t available at the time of the original study in 2014. Today, there are third-party security firms treating fraud-fighting as a dedicated function. When security is separated from audience and media intelligence, collaboration across platforms becomes substantially easier to scale. These measures help marketers avoid bidding on invalid traffic by default, without extra effort.</li> </ul> <p><b>RECOMENDATIONS:<br /></b>The study recommended that marketers take the following steps to help reduce ad fraud:</p> <ul> <li>Work with the buy-side platforms who are building in fraud detection, requiring ads.txt, and pushing the adoption of new protections like app-ads.txt.</li> <li>Work with the sell-side platforms who are helping everyone, including the long-tail publishers that make the web so great, to adopt protections like ads.txt and transparency-supporting standards like VAST 4.1.</li> <li>Reject the temptation of buying “for tonnage,” i.e., space on high-risk and less valuable placements, which are filled with undisclosed incentivized inventory and adware.</li> <li>Push for the right to hold every platform, ad format, and buying channel to the same high, independently validatable standard.</li> </ul> <p><b>METHODOLOGY<br /></b>Fifty ANA member companies participated in this year’s study. White Ops worked with brand advertisers and their agencies to analyze digital advertising activity data between August 1, 2018 and September 30, 2018.<b> </b></p> <p>Copies of the full report are available on request.</p> <p align="center">###</p> <p><b>ABOUT THE ANA</b><br /><span></span></p> <p><span><p>The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.</p></span></p> <p><strong>ABOUT WHITE OPS<br /></strong></p> <p>White Ops is a cybersecurity company that protects the internet from malicious bot activity. Globally, software-as-a-service from White Ops determines the validity of nearly 100 billion transactions per day on behalf of over 200 customers. Our proactive adaptation, internet-scale, and multi-layered methodology have made us the platform of choice for some of the largest and most forward-thinking platforms and brands. For more information, visit <a href="http://www.whiteops.com/">www.whiteops.com</a>.</p> <p><b>MEDIA CONTACTS:<br /></b></p> <p>ANA<br />John Wolfe<br />Director of Communications<br />Office: 212.455.8011<br />Cell: 914.659.8663<br />Email: jwolfe@ana.net</p> <p>White Ops<br />Sarah Acker<br />Senior Director, Marketing<br />Email: sa@whiteops.com</p> <p>Alexandra Evans<br />PAN Communications for White Ops<br />Phone: 212.385.9773<br />Email: whiteops@pancomm.com</p> </div> </div> <aside class="col-lg-4 v6-right-sidebar" id="col-right"> <div class="right-content">  <div class="post"> <div class="tab-like-container tab-container mb-4"> <div class="card"> <div class="card-header bg-white"> <h2>More Press Releases</h2> </div> <ul class="list-group list-group-flush"> <a class="list-group-item d-flex" href="/content/show/id/pr-2024-11-multi-awards"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Nov</span> <b>20</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> ANA Unveils Winners of 2024 Multicultural Excellence Awards, Introduces New DEIB Category </p> </div> </a> <a class="list-group-item d-flex" href="/content/show/id/pr-2024-10-human"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Oct</span> <b>30</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> ANA and Human Unveil Loyalty Marketing Report Highlighting Growing Importance, Challenges, and Fraud Concerns </p> </div> </a> <a class="list-group-item d-flex" href="/content/show/id/pr-2024-10-masters-bod"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Oct</span> <b>24</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> ANA Names 2024–25 Board of Directors at Evolved 2024 Masters of Marketing Conference </p> </div> </a> <a class="list-group-item d-flex" href="/content/show/id/pr-2024-10-masters"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Oct</span> <b>21</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> ANA Unveils an Evolved Masters of Marketing Conference To Set the Agenda for the Future of Advertising </p> </div> </a> <a class="list-group-item d-flex" href="/content/show/id/pr-2024-10-datacleanrooms"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Oct</span> <b>16</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> ANA Releases "Ultimate Playbook for Data Clean Rooms" </p> </div> </a> <a class="list-group-item d-flex" href="/content/show/id/pr-2024-09-ftc"> <div class="date d-flex flex-column text-center mr-2 justify-content-center"> <span>Sep</span> <b>19</b> </div> <div class="holder d-flex flex-column justify-content-center w-100"> <p class="mb-0"> ANA Defends Ad Industry Against Inflammatory Claims in FTC Social Media Report </p> </div> </a> </ul> <a class="btn viewall" href="/category/index/id/press-releases" > See All </a> </div> </div> </div> <div class="mb-4">  <div class='box sidebar-search boxmodule-sidebar-search'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>Find What You’re Looking For</span> </h2> <div class='boxmodule-deck'> <p>Our member-exclusive online content portfolio of best practices, case studies, and research connects you to the knowledge and resources you need to become a smarter, more capable marketer.</p> <p>Search our extensive collection:</p> </div> <form class='insights-search-form' action="/mkcfsearch/index" method="get">  <div class="input-group search-wrapper"> <input type="text" class="form-control" name ='search_terms' id="web-search"> <div class="input-group-append"> <input type="submit" class="input-group-text" value="Search"> </div> </div> </form> </div> </div> </div> <div class="mb-4">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>Fueling Brands With the Power of Creators</span> </h2> <div class='boxmodule-deck'> <p><a href="/conference/show/id/INFL-JAN25?st3=AboutSB24Infl"><img style="display: block; margin-left: auto; margin-right: auto;" title="" src="/contentimage/events/microsites/2025/infl-jan25-promo-banner.jpg" alt="ANA Creator Marketing Conference promo image" width="100%" height="auto" /></a></p> <p>Learn how to tap into culture, trends, and new technology to authentically connect with your consumers at the <strong>ANA Creator Marketing Conference</strong>, January 29-30, 2025 in Santa Monica, Calif.</p> <p><a class="more" href="/conference/show/id/INFL-JAN25?st3=AboutSB24Infl">learn more and register</a></p> </div> </div> </div> </div> <div class="mb-4">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>Drive Growth for Your Brand</span> </h2> <div class='boxmodule-deck'> <p>Representing more than 20,000 influential brands, we help our members become more effective marketers, build stronger brands, and drive industry and societal change through our CMO-endorsed Growth Agenda, which provides a 360-degree focus on all elements of the business enterprise.</p> <p><a class="more" href="/membership">LEARN MORE ABOUT ANA MEMBERSHIP</a></p> </div> </div> </div> </div> <div class="mb-4">  <div class='box boxmodule-sidebar-default'> <div class="boxmodule-inner"> <h2 class='boxmodule-title'> <span>Raise Your Profile</span> </h2> <div class='boxmodule-deck'> <p>Through our best-in-class awards programs, the ANA celebrates and recognizes the most powerful and creative marketing solutions, media strategies, and brand activations executed by teams representing the industry’s true growth leaders.</p> <p><a class="more" href="/awards">SHARE YOUR AWARD-WINNING WORK</a></p> </div> </div> </div> </div> <div class="mb-4"> </div> <div class="mb-4"> </div>  </div> </aside> </div> </div>  <div id="infoblock"> </div> </main> </div> <footer class="section pb-3 pt-3 border-top" style="border-top: 1px solid #e8e8e8;" id="footer-block"> <style type="text/css"> #floating_content { border-top: 1px solid #999; top:97%; float: left; height: 30px; left: 0; padding: 0px 24px; position: fixed; width: 100%; z-index: 10000; background: #aa0000; color:#fff; } </style> <style> .checkbox input[type="checkbox"].gdpr-inputs { opacity: 1; pointer-events: inherit; z-index: 1000; position: relative; width:inherit; height: inherit; } #gdpr-preferences span.checkbox-material { display: none !important; } </style> <div class="modal" id="gdpr-preferences" data-backdrop="static" data-keyboard="false" tabindex="-1" role="dialog" style="z-index: 1000000; overflow-y: auto;"> <div class="modal-dialog" role="document" style="margin-top:35px;"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="close" data-bs-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> <h4 class="modal-title text-center"> Cookie Preferences </h4> </div> <div class="modal-body"> <p style="text-align: left;"> The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our <a href="/privacy.html" target="_blank">Privacy and Cookie Policy</a>. Do you accept these cookies and the processing of personal data involved? </p> <hr> <form data-post="/anacs.php" > <div class="checkbox" style="text-align: left; margin: 20px;"> <label> <input class="gdpr-inputs" type="checkbox" name="gdpr_functional" value='0' style="margin-top: 3px;" checked disabled> <strong style="color: #000000;">Functional</strong> </label> <p>These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session.</p> </div> <div class="checkbox" style="text-align: left; margin: 20px;"> <label> <input class="gdpr-inputs" type="checkbox" name="gdpr_performance" value='1' style="margin-top: 3px;" checked> <strong style="color: #000000;">Performance</strong> </label> <p>These cookies allow us to improve the site’s functionality by tracking usage on this website. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences you’ve selected. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance.</p> </div> <div class="checkbox" style="text-align: left; margin: 20px;"> <label> <input class="gdpr-inputs" type="checkbox" name="gdpr_social" value='2' style="margin-top: 3px;" checked> <strong style="color: #000000;">Social Media and Advertising</strong> </label> <p>Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANA’s website(s) and on other websites and online services. In some cases, these cookies involve the processing of your personal data. For more information about this processing of personal data, check our <a href="/privacy.html" target="_blank">Privacy and Cookie Policy</a>. Deselecting these cookies may result in seeing advertising that is not as relevant to you. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media.</p> </div> </form> </div> <div class="modal-footer" style="text-align: center"> <button type="button" class="btn btn-warning q-submit">I Understand</button> </div> </div> </div> </div> <style> #gdpr-footer { z-index: 999999; position: fixed; width: 100%; bottom: 0%; height: auto; padding: 15px 25px; text-align: center; background: radial-gradient(ellipse at center, #585858 0%, #232323 100%); color: #FFF; } @media (max-width: 574px) { #gdpr-footer #buttons { margin-top: 45px; } } </style> <div id="gdpr-footer"> <p class="col-md-8" style="margin-bottom: 0px; padding: 12px 0px; height: 50px"> The ANA asks you to accept cookies for performance, social media and advertising purposes. Check our <a href="/privacy.html" target="_blank">Privacy and Cookie Policy</a> for more information. <br> <div id="buttons" class="col-md-4" style="height: 50px;padding-top:12px;"> <a href="#gdpr-preferences" data-bs-toggle="modal" data-target="#gdpr-preferences" type="button" class="btn btn-sm btn-warning">Settings</a> <a type="button" class="btn btn-sm btn-default f-submit">OK, Got it</a></div> </p> </div> <script> //primary logic: runs when page is fully loaded window.onload = function(){ //find the modal var $modal = $("#gdpr-preferences"); //find the form var $form = $modal.find("form"); //get the POST endpoint var post = $form.attr("data-post"); //assign event handler to submit buttons var $modalButton = $modal.find(".q-submit"); $modalButton.click(submit); //find the footer var $footer = $("#gdpr-footer"); var $footerButton = $footer.find(".f-submit"); $footerButton.click(function(){ submit(3); $footer.remove(); }); function submit(override){ var data = $form.serializeArray(); var pref = 0; $(data).each(function(){ pref += parseInt(this.value); }); data.push({ name: 'n', value: 'anacc' }); if (!isNaN(override)) { data.push({ name: 'v', value: override }); } else { data.push({ name: 'v', value: pref }); } data.push({ name: 'l', value: '10000000' }); if (!isNaN(override)) { ajax(post, data, null); } else { ajax(post, data, success); } } function ajax(endpoint, data, callback){ $.post(endpoint, data, callback); } function refresh(){ window.location.reload(); } function success(){ $modal.find(".modal-header .modal-title").text("Thank you!"); $modal.find(".modal-body").empty(); $modal.find(".modal-footer").remove(); $modal.find(".modal-body").append("<p>Thank you. Your preferences have been set.</p>"); $modal.find(".modal-body").append("<p>The page will now refresh.</p>"); refresh(); } } </script> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-10"> <div class="row"> <div class="col-12"> <h6><a style="font-weight: 900" href="/content/show/id/sponsorship-our-partners">ANA Strategic Partners</a></h6> </div>  <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://www.aenetworks.com/" ><img alt="A+E Networks" src="/contentimage/spartners/aandenetworks-sp.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "> <a target="_blank" href="https://advertising.amazon.com/lp/build-your-business-with-amazon-advertising?tag=googhydr-20&hvadid=526977097407&hvpos=&hvexid=&hvnetw=g&hvrand=14439108333610792735&hvpone=&hvptwo=&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9003998&hvtargid=kwd-1567361589&ref=pd_sl_53blt92vp7_e_sspa_ggl_d_us_ct_526977097407" > <img alt="A+E Networks" src="/contentimage/spartners/amazon-ads-75.jpg" /> </a> </div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://www.audacy.com/"><img alt="Sxm-Media" src="/contentimage/spartners/audacy.png" /></a></div> </div>   <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://disneyadsales.com/"><img alt="Disney Advertising Sales" src="/contentimage/spartners/waltdisney-sp-new.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2"><a target="_blank" href="https://www.google.com/about/company/"><img alt="Google" src="/contentimage/spartners/google-sp.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://www.meta.com/"><img alt="Meta" src="/contentimage/spartners/sp-2022-meta.png" /></a></div> </div>   <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2"><a target="_blank" href="https://together.nbcuni.com/home/"><img alt="MNTN" src="/contentimage/spartners/nbc.jpg" /></a></div> </div> <div class="w-100 d-none d-xl-block"></div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2"><a target="_blank" href="https://www.paramount.com/advertising"><img alt="Paramount" src="/contentimage/spartners/paramount-84.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://business.pinterest.com/"><img alt="Pinterest" src="/contentimage/spartners/pinterest-sp.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://pluscompany.com"><img alt="Plus Company" src="/contentimage/spartners/pluscompany.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "><a target="_blank" href="https://www.tiktok.com/business/en-US"><img alt="Tiktok" src="/contentimage/spartners/tiktok-84.png" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2"><a target="_blank" href="https://www.usps.com/business/advertise-with-mail.htm"><img alt="United States Postal Service" src="/contentimage/spartners/usps_2013.gif" /></a></div> </div> <div class="col"> <div style="height:42px; margin-top: 10px;" class="col-xs-4 col-md-2 "> <a target="_blank" href="https://www.walmartconnect.com/?utm_source=ana&utm_medium=membershippage&utm_campaign=2022_Q2"> <img alt="Walmart" src="/contentimage/spartners/walmart-connect-84.png" /> </a> </div> </div>    </div> </div> <div class="col-xs-12 col-sm-2"> <div class="row">  <div class="col-xs-12 col-sm-12"> <h6><a style="font-weight: 900" href="/content/show/id/sponsorship-our-partners">ANA Law Partner</a></h6> <a target="_blank" href="https://www.reedsmith.com/"><img class="img-fluid" src="/contentimage/spartners/reedsmith-sp.png" /></a> </div> </div> </div> </div> <div class="row text-center pt-4" style="margin-top: 20px"> <div class="col-12"> <p class="text-muted text-center">Copyright © 2024 Association of National Advertisers-established in 1910</p> </div> <div class="col-12"> <ul class="nav nav-pills nav-fill"> <li class="nav-item"> <a class="nav-link" href="/content/show/id/privacy-policy">Privacy Policy</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/site-terms-of-use">Terms of Use</a> </li> <li class="nav-item"> <a class="nav-link" href="/about">About</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/pressroom">Press Room</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/contact">Contact Us</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/anacareers">Careers</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/ana-logos">ANA Logos</a> </li> <li class="nav-item"> <a class="nav-link" href="/content/show/id/privacy-policy#yac"><img style="display: inline-block;padding-right: 4px; padding-bottom: 2px;" src="/contentimage/v4icons/addchoices_icon.png">Your Ad Choices</a> </li> <li class="nav-item"> <a class="nav-link" href="#gdpr-preferences" data-bs-toggle="modal" data-bs-target="#gdpr-preferences">Cookie Settings</a> </li> </ul> </div> </div> </div> </footer> <style> @keyframes slideInFromBottom { from { bottom: -20%; } to { bottom: 0%; } } #loggedout-container { position: fixed; z-index: 999998; right: 0%; animation: slideInFromBottom 1s ease-out 1s; -webkit-animation: slideInFromBottom 1s ease-out 1s; animation-fill-mode: forwards; -webkit-animation-fill-mode: forwards; } .loggedout-button { height: 50px; width: 285px; background-color: #00a651; margin: 0; padding: 0; border: none; border-radius: 1.5em 1.5em 0 0; } .loggedout-button a { color: #fff; font-size: 20px; } .loggedout-button a:hover { text-decoration: none; } </style>  <div id="loggedout-container"> <button class="loggedout-button"> <a href="/membership"> Learn About Membership </a> </button> </div>  <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 925473931; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/925473931/?guid=ON&script=0"/> </div> </noscript>  <script> !function(e,t,n,s,u,a){e.twq||(s=e.twq=function(){s.exe?s.exe.apply(s,arguments):s.queue.push(arguments); },s.version='1.1',s.queue=[],u=t.createElement(n),u.async=!0,u.src='//static.ads-twitter.com/uwt.js', a=t.getElementsByTagName(n)[0],a.parentNode.insertBefore(u,a))}(window,document,'script'); // Insert Twitter Pixel ID and Standard Event data below twq('init','nxote'); twq('track','PageView'); </script>   <script> !function(q,e,v,n,t,s){if(q.qp) return; n=q.qp=function(){n.qp?n.qp.apply(n,arguments):n.queue.push(arguments);}; n.queue=[];t=document.createElement(e);t.async=!0;t.src=v; s=document.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s);}(window, 'script', 'https://a.quora.com/qevents.js'); qp('init', '534c1297dc49444991207564d2bef8a8'); qp('track', 'ViewContent'); </script> <noscript><img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/534c1297dc49444991207564d2bef8a8/pixel?tag=ViewContent&noscript=1"/></noscript>   <script src="/js/v5/jquery.flexisel.js" type="text/javascript"></script> <script type="text/javascript" language="javascript" src="/js/v5/webslidemenu.js"></script> <script src="//cdn.rawgit.com/noelboss/featherlight/1.7.13/release/featherlight.min.js" type="text/javascript" charset="utf-8"></script> <script src="//players.brightcove.net/102076690001/m0nyqlmnx_default/index.min.js"></script> <script src="/js/libs/jquery.colorbox-min.js"></script> <script src="/js/libs/jquery.fancybox.js"></script> <script> $(document).ready(function() { function colorbox() { $('.cboxElement').colorbox({ onComplete: function() { $(this).colorbox.resize(); } }); $(window).resize(function() { $.colorbox.resize() }); } function fancybox() { $(window).resize(); // for first time var scrolltop, htmlOrBody; var antiscrollevent = function(e) { e.preventDefault(); $(htmlOrBody).scrollTop(scrolltop); }; $('.fancybox').fancybox({ beforeShow: function() { // considering some type of functionality here to prevent default of // mousewheel htmlOrBody = $('body').scrollTop() != 0 ? 'body' : 'html'; $("html, body").css({ 'overflow': 'hidden' }); scrolltop = $(htmlOrBody).scrollTop(); $(window).on('scroll', antiscrollevent); }, afterClose: function() { // restore default action of mousewheel, although my initial attempts // at this did not work $(window).off('scroll', antiscrollevent); $("html, body").css({ 'overflow': 'auto' }); }, helpers: { showEarly: true, title: { type: 'outside' }, overlay: { locked: false } }, scrolling: 'no', openEffect: 'fade', closeEffect: 'fade' }); window.onresize = function() { $.fancybox.reposition(); } } colorbox(); fancybox(); }) </script> <script> $(document).ready( function(){ $("#emailButton").click( function(e){ //e.preventDefault(); var link = $("#emailButton").attr("href"); $.ajax({ method: 'GET', url: link, async: false, dataType: 'html', success: function(data) { $("#emailButton").attr("href", data); }, error: function(e) { console.log(e.responseText); } }); }); }); </script>  </body> </html>

CINXE.COM

Report From ANA And White Ops Shows War On Ad Fraud Is Succeeding | About the ANA | ANA