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Canadian window company moves entire product line to new ‘microcellular PVC’ technology | Globalnews.ca

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class="c-socialShare__text">Copy link</span> </a> </li> </ul> </div> </div> </div> <!-- Article sponsor (for branded content) --> <div id="article-sponsor" class="l-article__sponsor"> <div class="c-sponsor "> <a href="https://web.archive.org/web/20220323035459/https://nordik.com/" class="c-sponsor__link c-sponsor__link--image" rel="noreferrer" target="_blank" title="In partnership with Nordik Windows and Doors" data-trackable="true" data-tracktypes="permutive" data-trackdata="{'affiliate':'Nordik Windows and Doors','href':'https:\/\/nordik.com\/'}"> <span class="sr-only">Click to visit Nordik Windows and Doors website</span> <img src="https://web.archive.org/web/20220323035459im_/https://globalnews.ca/wp-content/uploads/2022/03/nordik_RGB_centeredtagline-blue-on-white.png?w=101" class="c-sponsor__image" alt=""> </a> <div class="c-sponsor__details"> <span class="c-sponsor__label">In partnership with</span> <div class="c-sponsor__name"> <a href="https://web.archive.org/web/20220323035459/https://nordik.com/" class="c-sponsor__link" target="_blank" rel="noreferrer" title="In partnership with Nordik Windows and Doors" data-trackable="true" data-tracktypes="permutive" data-trackdata="{'affiliate':'Nordik Windows and Doors','href':'https:\/\/nordik.com\/'}"> Nordik Windows and Doors</span> </a> <div class="c-sponsor__button" data-tip data-tip-mobile-container=".c-sponsor__details" data-tip-title="What is this?" data-tip-content="Branded content is written by or on behalf of our sponsor and not by Global News' editorial staff." data-tip-link-label="If you'd like to learn more..." data-tip-link="/pages/sponsored-content-on-global-news/"> <svg class="c-icon c-icon--medium-grey c-sponsor__icon c-sponsor__icon--question" focusable="false"> <use xlink:href="https://web.archive.org/web/20220323035459im_/https://globalnews.ca/wp-content/themes/shaw-globalnews/assets/dist/icons/out/symbol/svg/sprite.symbol.svg?v=msjiw4cvn#question"></use> </svg> </div> </div> </div> </div> </div> <article class="l-article__text js-story-text" aria-label="Article text"> <p>Windows, doors and skylights account for up to <a href="https://web.archive.org/web/20220323035459/https://www.nrcan.gc.ca/energy-efficiency/products/product-information/windows-doors-and-skylights/13739">25 per cent of energy loss</a> in the home. When it comes to choosing energy-efficient windows in particular, it’s not just the glass that matters. Proper installation is key, but so is the frame in which the window sits.</p><img src="https://web.archive.org/web/20220323035459im_/https://d21y75miwcfqoq.cloudfront.net/70c8fc80" style="position:absolute;width:1px;height:1px" referrerpolicy="no-referrer-when-downgrade"> <p>That’s where one Canadian company is changing the game.</p><p>As of 2022, Nordik Windows and Doors now offers its trademark RevoCell technology across all of its window products. Not only are the windows Energy Star certified, but they come with the highest possible <a href="https://web.archive.org/web/20220323035459/https://www.nrcan.gc.ca/energy-efficiency/energy-efficiency-products/product-information/windows-doors-skylights/ratings-and-certification/13978">energy rating</a> in their class.</p><p>In partnership with Nordik as it celebrates 40 years in business, we take a look at the company’s innovation and expansion.</p><h3><strong>Building a better window</strong></h3><p>Most window frames were made of wood until aluminum windows were pioneered in the U.S. in 1926. Canadian builders adopted the material on a large scale by the ’70s. PVC window frames were introduced in Germany in 1952, becoming the norm in Canadian homes by the ’80s.</p> <div class="c-ad c-ad--bigbox l-article__ad"> <div class="c-ad__label">Story continues below advertisement</div> <div id="gpt-ad-300250-10" class="c-ad__unit" data-ad-pos="10"> </div> <script> if ( typeof( gn_monetize ) !== 'undefined' && typeof( gn_monetize.Ads ) !== 'undefined' && gn_monetize.Ads.initialRequestMade() ) { // Ads script has been loaded, create the ad. gn_monetize.Ads.create( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-10","lazy":false,"targeting":{"pos":10,"slotid":"gpt-ad-300250-10"},"companion":false} ); } else { // if Ads script not yet loaded, queue up ad data for initialization. var gnAdSettings = gnAdSettings || {}; gnAdSettings.ads = gnAdSettings.ads || []; gnAdSettings.ads.push( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-10","lazy":false,"targeting":{"pos":10,"slotid":"gpt-ad-300250-10"},"companion":false} ); } </script> </div> <p>Fast-forward decades later, and in 2017, Nordik Windows tried a newer form of the material: microcellular polyvinyl chloride (mPVC).</p><p>The new technology, which the company dubbed RevoCell, has the potential to save homeowners hundreds of dollars in energy costs, according to Nordik sales coordinator Joseph Witts.</p><div class="l-article__part" data-shortcode="caption"> <figure class="c-figure c-figure--alignnone c-figure--expandable"> <div class="c-figure__inner"> <div class="c-figure__imageWrapper "> <img class="c-figure__image" alt="Canadian window company moves entire product line to new ‘microcellular PVC’ technology - image" src="https://web.archive.org/web/20220323035459im_/https://globalnews.ca/wp-content/uploads/2022/03/revocell_casement-double_window_CUTAWAYMPVC_v3.jpg?quality=85&amp;strip=all&amp;w=12&amp;h=12&amp;crop=1" data-src="https://web.archive.org/web/20220323035459/https://globalnews.ca/wp-content/uploads/2022/03/revocell_casement-double_window_CUTAWAYMPVC_v3.jpg?quality=85&amp;strip=all&amp;w=1200" srcset="" sizes="" data-srcset="https://web.archive.org/web/20220323035459im_/https://globalnews.ca/wp-content/uploads/2022/03/revocell_casement-double_window_CUTAWAYMPVC_v3.jpg?quality=85&amp;strip=all&amp;w=450 450w, https://web.archive.org/web/20220323035459im_/https://globalnews.ca/wp-content/uploads/2022/03/revocell_casement-double_window_CUTAWAYMPVC_v3.jpg?quality=85&amp;strip=all&amp;w=720 720w, https://web.archive.org/web/20220323035459im_/https://globalnews.ca/wp-content/uploads/2022/03/revocell_casement-double_window_CUTAWAYMPVC_v3.jpg?quality=85&amp;strip=all&amp;w=1200 1200w" data-sizes="(min-width: 1000px) 1200px,(min-width: 520px) 720px,450px" width="1200" height="675" loading="lazy"/> <a href="" title="View image in full screen" class="c-figure__expand c-figure__overlay" data-trackaction="image | open"> <span class="sr-only">View image in full screen</span> <div class="c-figure__maximizeBtn"> <svg class="c-icon c-icon--white c-figure__icon" focusable="false"> <use xlink:href="https://web.archive.org/web/20220323035459im_/https://globalnews.ca/wp-content/themes/shaw-globalnews/assets/dist/icons/out/symbol/svg/sprite.symbol.svg?v=msjiw4cvn#maximize"></use> </svg> </div> </a> </div> </div> </figure> </div><p>“It’s a solid piece,” he explains. “That’s what provides us with a higher efficiency value for the framing material. Because there’s no air penetration, there’s less expansion and contraction.” That means that not only is there less heat loss due to drafts, the window is also more durable, he adds.</p><p>In Canada, the energy rating of a window is calculated based on three key factors: the insulation level, passive heat gain potential from sunlight and airtightness.</p><p>By maintaining a higher insulation value in the framing, Witts says, Nordik is able to achieve higher performance standards while also maintaining higher levels of natural lighting. That means the company doesn’t need to alter the glass components of its windows to make them more energy efficient, although it still offers both double- and triple-glazed glass options.</p> <div class="c-ad c-ad--bigbox l-article__ad"> <div class="c-ad__label">Story continues below advertisement</div> <div id="gpt-ad-300250-11" class="c-ad__unit" data-ad-pos="11" loading="lazy"> </div> <script> if ( typeof( gn_monetize ) !== 'undefined' && typeof( gn_monetize.Ads ) !== 'undefined' && gn_monetize.Ads.initialRequestMade() ) { // Ads script has been loaded, create the ad. gn_monetize.Ads.create( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-11","lazy":true,"targeting":{"pos":11,"slotid":"gpt-ad-300250-11"},"companion":false} ); } else { // if Ads script not yet loaded, queue up ad data for initialization. var gnAdSettings = gnAdSettings || {}; gnAdSettings.ads = gnAdSettings.ads || []; gnAdSettings.ads.push( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-11","lazy":true,"targeting":{"pos":11,"slotid":"gpt-ad-300250-11"},"companion":false} ); } </script> </div> <p>Choosing the triple-glazed option increases the energy rating significantly, but Nordik’s standard double-pane option meets the same efficiency standards as many upgraded triple-pane options from competitors, Witts notes.</p><p>When Paul and Anna Ross of Guelph, Ont., realized they needed to replace the windows in their home last year, they shopped around at three different places. In the end, they selected Nordik because the quality was unmatched, and the company was willing to negotiate.</p><p>“They were the better windows. Even though they were a little more expensive, it was a much better product,” Paul says.</p><p>“The energy rating was also higher than the other companies’, so we were able to apply for government rebates” such as the <a href="https://web.archive.org/web/20220323035459/https://www.nrcan.gc.ca/energy-efficiency/homes/canada-greener-homes-grant/23441">Canada Greener Homes Grant</a>, Anna adds.</p><p><strong>READ MORE: </strong><a href="https://web.archive.org/web/20220323035459/https://globalnews.ca/news/7899414/new-retrofit-program-canada-energy/">Here’s what you need to know about Canada’s new home retrofit program</a></p><h3><strong>From Ottawa roots to a Toronto expansion</strong></h3><p>Nordik Windows and Doors started as a small family company in Ottawa in 1982. Today, it has expanded to also serve the GTA and Hamilton, from the Niagara Region well into Muskoka, and from Kitchener-Waterloo to Oshawa.</p><p>Legal counsel and COO Catherine Walsh has been a big part of that expansion. She joined the company five years ago to help oversee its foray into the GTA market and new acquisitions, and has since led the brand consolidation of Nordik Windows. Today, she estimates, there are nearly 500 employees across the province, including service techs, sales reps, office employees, management and manufacturing staff.</p> <div class="c-ad c-ad--bigbox l-article__ad"> <div class="c-ad__label">Story continues below advertisement</div> <div id="gpt-ad-300250-12" class="c-ad__unit" data-ad-pos="12" loading="lazy"> </div> <script> if ( typeof( gn_monetize ) !== 'undefined' && typeof( gn_monetize.Ads ) !== 'undefined' && gn_monetize.Ads.initialRequestMade() ) { // Ads script has been loaded, create the ad. gn_monetize.Ads.create( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-12","lazy":true,"targeting":{"pos":12,"slotid":"gpt-ad-300250-12"},"companion":false} ); } else { // if Ads script not yet loaded, queue up ad data for initialization. var gnAdSettings = gnAdSettings || {}; gnAdSettings.ads = gnAdSettings.ads || []; gnAdSettings.ads.push( {"sizes":"[300,250]","biddable":true,"id":"gpt-ad-300250-12","lazy":true,"targeting":{"pos":12,"slotid":"gpt-ad-300250-12"},"companion":false} ); } </script> </div> <p>“We’ve been able to vertically integrate the entire supply chain,” she says. “We make our own windows. It’s our sales reps who show up at your house when you call us for a quote. And then we install the windows as well.” Once the windows are in place, Nordik also provides after-sale warranty service.</p><p>This kind of expansion mentality is a first in the window and door industry, Walsh notes, comparing it to a tech-industry mindset. That growth benefits the consumer as well, she adds. By streamlining the process, Nordik doesn’t just ensure a quality and economical product from start to finish, it also offers peace of mind.</p><p>“It’s our product and our installation, so our warranty covers everything for 25 years,” she explains.</p><p>With the company celebrating 40 years in business in 2022, incorporating the RevoCell technology across all of its window lines has been a huge milestone, according to Witts.</p><p>“We’re definitely ahead of the curve,” he says. “We’re the only company using this material to manufacture residential windows in Canada. And we have no indication that anybody else is planning on trying to use this material now or in the future.”</p><p><strong>READ MORE: </strong><a href="https://web.archive.org/web/20220323035459/https://globalnews.ca/news/7994215/home-renovations-summer-tips/">Renovating your home this summer? 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